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HomeMy WebLinkAbout8.4 Parks and Community Services Strategic Plan Annual ReportJF bii4e eVs 182 V} DATE: DATE: TO: FROM: SUBJECT: STAFF REPORT PARKS & COMMUNITY SERVICES COMMISSION January 23, 2017 Honorable Chair and Commissioners James M. Rodems, Director of Parks and Community Services Parks and Community Services Strategic Plan Annual Report EXECUTIVE SUMMARY: In November 2008 the City Council adopted the Parks and Community Services Strategic Plan. This long range planning document identified seven strategies to focus on over ten years in relation to park, facility and program development. As of June 30, 2016, the Strategic Plan Accomplishments have been updated to reflect the changes in the department over the past Fiscal Year Gune 2015 through July 2016). The Parks and Community Services Strategic Plan is dated 2008-2018. With 2018 fast approaching, Staff will also discuss and solicit input from the Commission on the development of an updated Strategic Plan and future strategic plan updates. FINANCIAL IMPACT: None. RECOMMENDATION: Receive the Report. DESCRIPTION: The Strategic Plan recommends creating an annual report showing the progress on the plan. The strategies include: STRATEGY #1 STRATEGY #2 STRATEGY #3 Develop unique, aesthetically appealing parks and facilities that provide flexible spaces and safe environments to recreate. Promote and support environmental stewardship and protect environmental resources. Implement programs that are popular with the core customer market segments and are responsive to community and industry trends. ITEM NO.: 8.4 Page 1 of 2 STRATEGY #4 STRATEGY #5 STRATEGY #6 STRATEGY #7 Position programs and service delivery to be unique, competitive and responsive to customer needs and expectations. Reduce barriers to participation in Department programs and services. Maximize effectiveness of communication with existing and potential customers. Create social connections and strong sense of community within neighborhoods. Comprehensive listings of strategic objectives accomplished since adoption of the Strategic Plan are included in the Strategic Plan update attached. NOTICING REQUIREMENTS/PUBLIC OUTREACH: None. ATTACHMENTS: 1. 2015-2016 Strategic Plan Update 2. Historical Strategic Plan Updates Page 2 of 2 ATTACHMENT 1 IPPor DUBLIN CALIFORNIA PARKS & COMMUNITY SERVICES STRATEGIC PLAN ACCOMPLISHMENTS For Fiscal Year 2015-2016 STRATEGY #1: Develop unique, aesthetically appealing parks and facilities that provide flexible spaces and safe environments to recreate A. SUPPORT OPPORTUNITIES TO DEVELOP TRAILS AND PASSIVE PARK AMENITIES, AND WHEN FEASIBLE PROVIDE PUBLIC ACCESS TO PRIVATELY HELD OPEN SPACE AREAS Begin the design of the Jordan Ranch Park FY 2015-2016 Begin design of Phase I of the Dublin Crossing Community Park, which includes FY 2015-2016 watershed and woodland areas with trails and interpretive opportunities Named and began design of Clover Park FY 2015-2016 Named and began design of Sunrise Park FY 2015-2016 B. PROVIDE LIGHTING FOR PARK FACILITIES WHERE APPROPRIATE TO EXPAND ACCESS AND USE Added lights to Fallon Sports Park Phase II FY 2015-2016 C. INCORPORATE SHADE STRUCTURES INTO EXISTING AND NEW PARKS. Shade structures were added to the Emerald Glen Recreation and Aquatic Complex project Shade was added to Fallon Sports Park baseball dugouts and picnic area Shade was purchased for the Dublin Sports Ground renovation project FY 2015-2016 FY 2015-2016 FY 2015-2016 E. PLAN FOR THE ONGOING RENOVATION AND MODERNIZATION OF EXISTING PARKS AND FACILITIES, AND IDENTIFY FUNDING SOURCES TO MAKE IMPROVEMENTS Enhanced video projection system in the Shannon Community Center Ambrose Hall FY 2015-2016 Window blinds were added to windows without curtain in Ambrose Hall FY 2015-2016 Began design process for Sean Diamond Neighborhood Park FY 2015-2016 Completed Dublin Sports Ground Renovation Master Plan FY 2015-2016 Began construction on Fallon Sports Park Phase II FY 2015-2016 Added outdoor marquee at the Senior Center FY 2015-2016 Completed Dougherty Hills Dog Park renovation project FY 2015-2016 Replaced Emerald Glen Park water play area soft surfaces FY 2015-2016 Proposed Cricket cages at Emerald Glen Park FY 2015-2016 G. MONITOR OPPORTUNITIES TO DEVELOP AND/OR OPERATE FACILITIES IN PARTNERSHIP WITH OTHER PUBLIC OR PRIVATE ORGANIZATIONS Issued Request for Proposals for Library tenant improvements for Center for 21st FY 2015 2016 Century Technology Installed Senior Center outdoor marquee in partnership with the Dublin Senior FY 2015 2016 Foundation Started design and construction of Dublin Military History Center at Camp Parks FY 2015-2016 Operated a fully enrolled Preschool program at Dublin Elementary that successfully crossed -over with three Dublin Unified School District special needs Preschool FY 2015-2016 classes Partnership with Valley Children's Museum to relocate trailer at Emerald Glen Park FY 2015-2016 Partnership with Cricket for Cubs to add cricket cage to Emerald Glen Park FY 2015-2016 Partnered with Diablo Rose Society on the naming of the McCormick Rose Garden FY 2015-2016 Held dedication event for 50/70 field at Dublin Sports Grounds FY 2015-2016 STRATEGY #2: Promote and support environmental stewardship and protect environmental resources A. IMPLEMENT THE CITY'S GREEN BUILDING ORDINANCE IN RELATION TO FACILITY DEVELOPMENT Replaced old trash cans with environmental recycling categories at the Shannon Community Center FY 2015-2016 B. MODEL BEST PRACTICES IN HOW TO BEST MANAGE FACILITIES AND PROGRAMS IN AREAS SUCH AS WASTE REDUCTION, RECYCLING, WATER AND ENERGY CONSERVATION, INDOOR AIR QUALITY, GREEN CLEANING PRACTICES AND ENVIRONMENTALLY FRIENDLY SUPPLY AND EQUIPMENT REQUISITION Worked with the Dublin San Ramon Services District and expanded use of recycled FY 2015-2016 water for irrigation at Kolb, Stagecoach and Alamo Creek Parks C. SUPPORT IMPLEMENTATION OF THE CITY'S BIKEWAYS MASTER PLAN Offered free valet bike parking at Splatter Festival FY 2014-2016 D. FACILITATE CARPOOLING TO CITY SPONSORED PROGRAMS, CLASSES AND EVENTS Offered shuttle rides from parking lots to the St. Patrick's Day Festival Offered shuttle rides from parking lots to Splatter Festival FY 2014-2016 FY 2013-2016 E. FACILITATE LEARNING ABOUT THE ENVIRONMENT AND INVITE THE PUBLIC TO BE ACTIVE PARTICIPANTS IN STEWARDSHIP PROGRAMS Added Farm Yard garden at Heritage Park, with Spring Fair visitors participating in FY 2015-2016 planting using historic, sustainable methods 2 STRATEGY #3: Implement programs that are popular with the core customer market segments and are responsive to community and industry trends. Re -align existing programs and create new offerings to promote and support the following outcomes: A. EFFECTIVE COMMUNICATIONS WITH RESIDENTS AND MARKETING STRATEGIES THAT CONSIDER PRODUCT, POSITIONING, PLACE, PRICE AND TARGETED PROMOTION Installed Senior Center outdoor electronic marquee Created Activity Guide dedicated to summer camps and aquatics Added Senior Center drop -in programs and activities to the Activity Guide Began Cultural Arts Needs Assessment to gather public input on the arts, with intention of implementing, maintaining and developing programs that are responsive to the community Added full page ad in the Activity Guide for part-time hiring Attended job fairs to promote recruitment efforts Redesigned promotional flyers for classes and activities to match City branding and include ADA language FY 2015-2016 FY 2015-2016 FY 2015-2016 FY 2015-2016 FY 2015-2016 FY 2015-2016 FY 2015-2016 B. POSITIVE YOUTH DEVELOPMENT AND STRONG FAMILIES Operated a fully enrolled Preschool Program at Dublin Elementary that successfully crossed -over with three Dublin Unified School District special needs preschool FY 2015-2016 classes Operated an afternoon Pre-K Preschool Program at Dublin Elementary Expanded the 2016 Winter Junior Warriors to operate practices and games at Fallon Middle School which increased enrollment by 11% than last year LEAD Program added second tier for more experienced youth that can mentor tier one youth Youth volunteer year round at Senior Center and work the lunch program FY 2015-2016 Tri-Valley Teen Job and Career Fair hosted in Dublin FY 2015-2016 Youth Roundtable open meeting hosted in Dublin FY 2015-2016 Intergenerational Youth Benefit Concert, youth and seniors working together FY 2015-2016 D. ACTIVE LIFESTYLES INVOLVING SPORTS AND FITNESS Offered two summer cricket camps Offered combination camps with sports and education, Take 1 Sports, and full day camps in the Summer Activity Guide Green Gators won league championship 2015 Expanded wellness classes to include holistic wellness, hypnotherapy, healing yoga, sugar detox and yoga with meditation 3 FY 2015-2016 FY 2015-2016 FY 2015-2016 FY 2015-2016 FY 2015-2016 FY 2015-2016 FY 2015-2016 F. EVENTS TO CELEBRATE COMMUNITY MILESTONES, ENHANCE COMMUNITY PRIDE, ENCOURAGE SHARING OF CULTURAL TRADITIONS AND CONTRIBUTE TO ECONOMIC DEVELOPMENT 10th Anniversary Gala at the Senior Center FY 2015-2016 Intergenerational Benefit Concert at the Senior Center FY 2015-2016 Held dedication event for 50/70 field at Dublin Sports Grounds FY 2015-2016 FUN AND SAFETY IN AND ABOUT THE WATER The City's Green Gator Swim Team won the Tri-Valley Swim League Championship Added swim lessons to the PM Camp Connector program Restructured PM swim camp to include more activities and structure FY 2015-2016 FY 2015-2016 FY 2015-2016 G. PERSONAL ENRICHMENT AND PARTICIPATION IN HOBBIES, LEISURE PURSUITS, AND SELF-HELP ACTIVITIES Added six new contract instructors (Guru Education, Techsplosion, California Spirit FY 2015-2016 Elite, Cricket, Take I Sports and Modern Recess) Offered youth sewing class and camp Increased youth language class offerings Expanded STEM classes and camps Included more cultural arts activities in camps Offered youth cooking camps during all nine weeks of summer H. PRESERVATION AND INTERPRETATION OF DUBLIN'S CULTURE AND HERITAGE Engaged professional museum exhibit design firm to develop exhibits for Dublin Camp Parks Military History Center Preserved Kolb Truck (1929 Model A) and developed related curriculum for interpreting Dublin history at special events throughout the community Re -designed Kolb House exhibits and curriculum to better engage the public Developed an Exhibition Management Plan for the Camp Parks historical artifact collection and entered into an MOU with the U.S. Army to develop a Dublin Military History Center at the base J. EXPANSION OF ACTIVITIES AVAILABLE FOR TEENS Youth Roundtable open meeting hosted in Dublin Tri-Valley Teen Job and Career Fair hosted in Dublin Volunteer opportunities for teens available at the Senior Center via VolunteerMatch.org 4 FY 2015-2016 FY 2015-2016 FY 2015-2016 FY 2015-2016 FY 2015-2016 FY 2015-2016 FY 2015-2016 FY 2015-2016 FY 2014-2015 FY 2015-2016 FY 2015-2016 FY 2015-2016 STRATEGY #4: Position programs and service delivery to be unique, competitive and responsive to customer needs and expectations A. PROVIDE HIGH -QUALITY, EXPERIENCED STAFFING AND INDEPENDENT CONTRACTORS TO PROVIDE FIRST RATE INSTRUCTION, SUPERVISION AND CUSTOMER SERVICE Provided group instruction during monthly Dance Social at the Senior Center FY 2015-2016 C. BECOME A RESOURCE FOR FINDING OTHER RESIDENTS WITH SIMILAR RECREATIONAL INTERESTS TO FORM SOCIAL GROUPS FOR WALKING, HIKING, BIKING AND PLAYING SPORTS Developed Cultural Arts Resources database FY 2015-2016 E. DEVELOP A COST RECOVERY POLICY TO PROVIDE A METHOD FOR DETERMINING APPROPRIATE PRICING FOR PROGRAMS BASED ON MARKET COMPARISONS, QUALIFICATIONS OF THE INSTRUCTOR, ESTIMATED REGISTRATION AND REVENUE, OVERHEAD COSTS AND COMMUNITY BENEFIT Class Analysis Worksheet used to help determine pricing for classes to help meet FY 2015-2016 cost recovery goals F. POSITION THE SHANNON COMMUNITY CENTER AS A PREMIER REGIONAL RENTAL FACILITY FOR SOCIAL EVENTS Hosted the Tri-Valley Community Health Forum G. POSITION THE FALLON SPORTS PARK AS A PREMIER TOURNAMENT FACILITY Began construction for phase II (two new sports fields and 90' baseball diamond, concession, play structure, restroom facility, and additional parking) FY 2015-2016 FY 2015-2016 STRATEGY #5: Reduce barriers to participation in Department programs and services. A. EXPAND THE NUMBER OF FULL -DAY PROGRAMS WHEN SCHOOL IS NOT IN SESSION Offered a Camp Sunrise at Stager Gym and a Camp Sports Grounds at the Dublin Sports Grounds FY 2015-2016 C. PROVIDE FEE ASSISTANCE FOR YOUTH PROGRAMS FOR HOUSEHOLDS WITH LOWER INCOME The Youth Fee Assistance program awarded 61 scholarships and $918 was given as part of the program 5 FY 2015-2016 STRATEGY #6: Maximize effectiveness of communication with existing and potential customers B. EXPAND DEPARTMENT OUTREACH AND PROMOTIONS AT CITY EVENTS TO GAIN NEW CUSTOMERS Promoted Department programs at Dublin Pride volunteer event FY 2015-2016 STRATEGY #7: Create social connections and strong sense of community within neighborhoods A. DEVELOP ABILITY TO FIND OTHERS IN THE COMMUNITY WITH SIMILAR RECREATIONAL INTERESTS Developed Cultural Arts Resources database FY 2015-2016 6 ATTACHMENT 2 At DUBLIN CALIFORNIA PARKS & COMMUNITY SERVICES STRATEGIC PLAN ACCOMPLISHMENTS Historical Accomplishments through Fiscal Year 2015-2016 STRATEGY #1: Develop unique, aesthetically appealing parks and facilities that provide flexible spaces and safe environments to recreate A. SUPPORT OPPORTUNITIES TO DEVELOP TRAILS AND PASSIVE PARK AMENITIES, AND WHEN FEASIBLE PROVIDE PUBLIC ACCESS TO PRIVATELY HELD OPEN SPACE AREAS Begin the design of the Jordan Ranch Park Begin design of Phase I of the Dublin Crossing Community Park, which includes watershed and woodland areas with trails and interpretive opportunities Named and began design of Clover Park Named and began design of Sunrise Park Updated the Parks and Recreation Master Plan to include new park category of Community Nature Park Entered into a Letter of Intent with a landowner to acquire approximately ten - acres of land for community nature park purposes Begin design of Phase I of the Dublin Crossing Community Park, which includes watershed and woodland areas with trails and interpretive opportunities Completed construction of Passatempo Park and conducted the dedication event on May 3, 2014 Began the design of the Jordan Ranch Park Completed Iron Horse Nature Park & Open Space Master Plan Construction of Schaefer Ranch Park and dedication event on November 2, 2013 Explored future opportunities for a large dog park in eastern Dublin Completed construction of Positano Hills Park adjacent to preserved Open Space and conducted dedication event on April 20, 2013 Dublin Hills Regional Park opened and work began on connections to Martin Canyon Creek Trail B. FY 2015-2016 FY 2015-2016 FY 2015-2016 FY 2015-2016 FY 2014-2015 FY 2014-2015 FY 2014-2015 FY 2013-2014 FY 2013-2014 FY 2013-2014 FY 2013-2014 FY 2012-2013 FY 2012-2013 FY 2010-2011 PROVIDE LIGHTING FOR PARK FACILITIES WHERE APPROPRIATE TO EXPAND ACCESS AND USE Added lights to Fallon Sports Park Phase II Completed installation of new lighting control system to allow for remote programming and control of the field lights at Dublin Sports Grounds Completed installation of brighter LED lighting at Shannon, Kolb and Dolan Parks Completed construction of lighted pathways at Heritage Park and Museums Completed construction of Fallon Sports Park including lighted basketball and tennis courts, as well as soccer and softball fields Applied for and received grant for park pathway light replacement project FY 2015-2016 FY 2014-2015 FY 2011-2012 FY 2010-2011 FY 2009-2010 FY 2009-2010 C. INCORPORATE SHADE STRUCTURES INTO EXISTING AND NEW PARKS. Shade structures were added to the Emerald Glen Recreation and Aquatic Complex project Shade was added to Fallon Sports Park baseball dugouts and picnic area Shade was purchased for the Dublin Sports Ground renovation project Completed design of Jordan Ranch Neighborhood Park with shade for the playground and picnic area Completed construction for Schaefer Ranch Park that includes a rentable shaded group picnic area Installation of solar panels at Shannon Park that act as shade structures for an expanded picnic area The Kolb Hay Barn was moved to the Heritage Park & Museums to be used as a shelter for heritage programs and summer camps A new playground with shade covers was installed at Stagecoach Park Shade structures were installed for the Fallon soccer and ball fields FY 2015-2016 FY 2015-2016 FY 2015-2016 FY 2014-2015 FY 2013-2014 FY 2012-2013 FY 2010-2011 FY 2009-2010 FY 2009-2010 D. COMPLETE CONSTRUCTION OF THE SHANNON COMMUNITY CENTER AND PLAN FOR RE -USE OF THE ACTIVITY CENTER Received an "Award of Excellence" for design from the California Parks and Recreation Society Completed study which recommended continuing to use the Activity Center as a Preschool; doubling the capacity of the program FY 2009-2010 FY 2009-2010 E. PLAN FOR THE ONGOING RENOVATION AND MODERNIZATION OF EXISTING PARKS AND FACILITIES, AND IDENTIFY FUNDING SOURCES TO MAKE IMPROVEMENTS Enhanced video projection system in the Shannon Community Center Ambrose Hall FY 2015-2016 Window blinds were added to windows without curtain in Ambrose Hall Began design process for Sean Diamond Neighborhood Park Completed Dublin Sports Ground Renovation Master Plan Began construction on Fallon Sports Park Phase II Added outdoor marquee at the Senior Center Completed Dougherty Hills Dog Park renovation project Replaced Emerald Glen Park water play area soft surfaces Proposed Cricket cages at Emerald Glen Park Began construction of the Emerald Glen Recreation and Aquatic Complex, and remaining park improvements including the amphitheater, event plaza and additional parking Began planning for the Dougherty Hills Dog Park Renovation Began the Master Plan for the Dublin Pioneer Cemetery Renovation and Expansion Project Began the design of the Youth Phase of the Dublin Library Expansion Project 2 FY 2015-2016 FY 2015-2016 FY 2015-2016 FY 2015-2016 FY 2015-2016 FY 2015-2016 FY 2015-2016 FY 2015-2016 FY 2014-2015 FY 2014-2015 FY 2014-2015 FY 2014-2015 Completed renovation of the Shannon Park Water Play Area Addition of picnic tables at Shannon Park Installed automated locking devices on the restroom doors at most parks Began renovation of the Shannon Park Water Play Area Conducted a comprehensive review of the Dublin Swim Center buildings, pools and mechanical systems, and developed a long-range plan for modernization Completed update to Library Master Plan and studied potential for food and beverage service in the Library Completed renovation of Dublin Sports Grounds Installed new flooring in Emerald Glen Preschool Building Began renovation of Dublin Sports Grounds using Measure WW grant funds from the East Bay Regional Park District (EBRPD) Submitted grant applications for: • Tree Replacement Project (awarded) • Energy Block Grant to replace park lighting with LED lights (awarded) • Shannon Park parking lot improvements (not awarded) • Dublin Heritage Park and Museums "Fresh Water Corner" (not awarded) Replaced playground equipment at Emerald Glen and Stagecoach parks FY 2013-2014 FY 2012-2013 FY 2012-2013 FY 2012-2013 FY 2011-2012 FY 2011-2012 FY 2010-2011 FY 2010-2011 FY 2009-2010 FY 2009-2010 FY 2009-2010 DEVELOP THE DUBLIN HERITAGE PARK AND MUSEUMS AND RELOCATE THE HISTORIC KOLB RANCH BUILDINGS TO THE SITE Completed construction and conducted dedication event on July 2, 201.1 FY 2010-2011 Commenced construction and moved the buildings FY 2009-2010 G. MONITOR OPPORTUNITIES TO DEVELOP AND/OR OPERATE FACILITIES IN PARTNERSHIP WITH OTHER PUBLIC OR PRIVATE ORGANIZATIONS Issued Request for Proposals for Library tenant improvements for Center for 215t Century Technology Installed Senior Center outdoor marquee in partnership with the Dublin Senior Foundation Started design and construction of Dublin Military History Center at Camp Parks FY 2015-2016 Operated a fully enrolled Preschool program at Dublin Elementary that successfully crossed -over with three Dublin Unified School District special needs Preschool FY 2015-2016 classes Partnership with Valley Children's Museum to relocate trailer at Emerald Glen Park Partnership with Cricket for Cubs to add cricket cage to Emerald Glen Park FY 2015-2016 FY 2015-2016 FY 2015-2016 FY 2015-2016 Partnered with Diablo Rose Society on the naming of the McCormick Rose Garden FY 2015-2016 Held dedication event for 50/70 field at Dublin Sports Grounds FY 2015-2016 Entered into a Memorandum of Understanding with the U.S. Army to utilize space at the base for a Dublin Military History Center Met with the Dublin Unified School District and discussed the possibility for a high - functioning special needs Preschool Program at Dublin Elementary Began discussion with Dublin Unified School District on joint use of the Dublin High FY 2014-2015 3 FY 2014-2015 FY 2014-2015 School Center for Performing Arts & Education Transformed Dublin Sports Grounds softball field #2 into a 50/70 baseball field Developed Joint Funding and Operations Agreement with Dublin Unified School District for renovation of Dublin High School tennis courts Conducted workshops and meetings with Dublin Unified School District to plan for construction of new Swim Center at Dublin High School Began discussions with Dublin Unified School District on a new joint -use competitive pool at the Dublin High School Dublin Hills Regional Park opened and work began on connections to Martin Canyon Creek Trail Completed update to Joint Use Agreement with Dublin Unified School District FY 2013-2014 FY 2012-2013 FY 2012-2013 FY 2011-2012 FY 2010-2011 FY 2010-2011 STRATEGY #2: Promote and support environmental stewardship and protect environmental resources A. IMPLEMENT THE CITY'S GREEN BUILDING ORDINANCE IN RELATION TO FACILITY DEVELOPMENT Replaced old trash cans with environmental recycling categories at the Shannon Community Center Designing Emerald Glen Recreation and Aquatic Complex for Silver LEED certification Installation of solar panels at Shannon Park and the Dublin Senior Center Prepared documentation for Shannon Community Center LEED certification FY 2015-2016 FY 2014-2015 FY 2012-2013 FY 2009-2010 B. MODEL BEST PRACTICES IN HOW TO BEST MANAGE FACILITIES AND PROGRAMS IN AREAS SUCH AS WASTE REDUCTION, RECYCLING, WATER AND ENERGY CONSERVATION, INDOOR AIR QUALITY, GREEN CLEANING PRACTICES AND ENVIRONMENTALLY FRIENDLY SUPPLY AND EQUIPMENT REQUISITION Worked with the Dublin San Ramon Services District and expanded use of recycled water for irrigation at Kolb, Stagecoach and Alamo Creek Parks Working with Dublin San Ramon Service District to begin recycled water installation to five parks and facilities in the western area of Dublin Completed optimization project for all parks on the central irrigation system and upgrade irrigation controllers for street median landscape to communicate with the FY 2013-2014 central irrigation system Installed paperless hand dryers in the restrooms at Senior Center FY 2012-2013 Completed expansion of the central irrigation control system in all parks to monitor and reduce water consumption Worked with the Dublin San Ramon Services District on expanding use of recycled water for irrigation at Kolb, Stagecoach and Alamo Creek Parks Increased the number of recycling containers in key locations in parks FY 2011-2012 Installed central irrigation control system at various parks to monitor and reduce water consumption Received grant funding to replace park lighting with LED lights FY 2009-2010 4 FY 2015-2016 FY 2014-2015 FY 2012-2013 FY 2011-2012 FY 2009-2010 C. SUPPORT IMPLEMENTATION OF THE CITY'S BIKEWAYS MASTER PLAN Offered free valet bike parking at Splatter festival Offered free valet bike parking on both days of the St. Patrick's Day Festival Offered Adult and Family Bicycle Workshops Opening of the Alamo Canal 580 Freeway undercrossing to Pleasanton Offered new biking class for cruisers Promoted Bicycle Safety Classes and Bike to Work Month Activities Conducted Bike Rodeo for Fun in the Sun Camp in partnership with Dublin Police Services D. FACILITATE CARPOOLING TO CITY SPONSORED PROGRAMS, CLASSES AND EVENTS Offered shuttle rides from parking lots to the St. Patrick's Day Festival Offered shuttle rides from parking lots to Splatter Festival Promoted access to St. Patrick's Day Festival from BART station by offering free Wheels shuttle passes to and from the Festival and the (east) Dublin/Pleasanton BART station Promoted access to St. Patrick's Day Festival from BART station Established Senior Center Ride Match Program FY 2014-2015 FY 2013-2014 FY 2012-2013 FY 2012-2013 FY 2010-2011 FY 2009-2010 FY 2009-2010 FY 2014-2015 FY 2013-2014 FY 2012-2013 FY 2010-2011 FY 2009-2010 E. FACILITATE LEARNING ABOUT THE ENVIRONMENT AND INVITE THE PUBLIC TO BE ACTIVE PARTICIPANTS IN STEWARDSHIP PROGRAMS Added Farm Yard garden at Heritage Park, with Spring Fair visitors participating in FY 2015-2016 planting using historic, sustainable methods Offered new hands-on projects for youth which expanded the nature activities at FY 2014-2015 summer camps Offered "Camp Dublin" for youth which included nature exploration activities FY 2013-2014 Offered Camp Connector transportation from one camp to another FY 2012-2013 Offered a Camp Out for youth in a regional park as part of the Glen the Guide FY 2011-2012 Nature Day Camp program Received Award of Excellence from the California Park and Recreation Society for FY 2010-2011 the Nature Day Camp Program Expanded Family Camp Out Program to Emerald Glen Park and Tassajara Creek Implemented a new Nature Day Camp Program 5 FY 2010-2011 FY 2009-2010 STRATEGY #3: Implement programs that are popular with the core customer market segments and are responsive to community and industry trends. Re -align existing programs and create new offerings to promote and support the following outcomes: A. EFFECTIVE COMMUNICATIONS WITH RESIDENTS AND MARKETING STRATEGIES THAT CONSIDER PRODUCT, POSITIONING, PLACE, PRICE AND TARGETED PROMOTION Installed Senior Center outdoor electronic marquee Created Activity Guide dedicated to summer camps and aquatics Added Senior Center drop -in programs and activities to the Activity Guide Began Cultural Arts Needs Assessment to gather public input on the arts, with intention of implementing, maintaining and developing programs that are FY 2015-2016 responsive to the community Added full page ad in the Activity Guide for part-time hiring FY 2015-2016 Attended job fairs to promote recruitment efforts FY 2015-2016 Redesigned promotional flyers for classes and activities to match City branding and FY 2015 2016 include ADA language Activity Guide was restructured to reflect new City branding and focus on specific FY 2014-2015 market segments. Realigned electronic and paper promotional campaigns to reflect new City branding FY 2014-2015 and newly created market segments Met with consultant to begin an upgrade and new installation of recreation FY 2014-2015 management software Began planning for installation of an outdoor electronic marquee at the Dublin FY 2014-2015 Senior Center Conducted market research and needs assessment and developed a Parks and FY 2012-2013 Community Services Department Marketing and Communications Plan Received the 2012 California Park & Recreation Society Award of Excellence for the FY 2012-2013 Splatter Marketing Campaign Added new Summer Camp grid to the Activity Guide FY 2012-2013 Developed and launched an online booking option for the Emerald Glen group FY 2011-2012 picnic area using the CLASS registration system Expanded The Department Activity Guide from three to four issues FY 2011-2012 Created new web pages for Department on new City website FY 2010-2011 Implemented new quarterly e-Newsletters for three market segments FY 2010-2011 Expanded use of electronic promotions and email blasts using Vertical Response FY 2009-2010 Created new branding and marketing strategy for annual St Patrick's Day FY 2009-2010 Celebration Implemented new special event "Sponsorship Packages" FY 2009-2010 6 FY 2015-2016 FY 2015-2016 FY 2015-2016 B. POSITIVE YOUTH DEVELOPMENT AND STRONG FAMILIES Operated a fully enrolled Preschool Program at Dublin Elementary that successfully crossed -over with three Dublin Unified School District special needs preschool classes Operated an afternoon Pre-K Preschool Program at Dublin Elementary Expanded the 2016 Winter Junior Warriors to operate practices and games at Fallon Middle School which increased enrollment by 11% than last year LEAD Program added second tier for more experienced youth that can mentor tier one youth Youth volunteer year round at Senior Center and work the lunch program Tri-Valley Teen Job and Career Fair hosted in Dublin Youth Roundtable open meeting hosted in Dublin Intergenerational Youth Benefit Concert, youth and seniors working together Expanded the "Camp Connector" program to four different sites Created partnership with Dublin Unified School District to create a mainstream preschool program that crosses -over with the District's program for children with special needs Offered the Youth Mini Grant program Expanded "Little Lovies" program Offered "Camp Dublin" a tradition day camp experience Offered a "Camp Connector" to included supervised transitions between morning camps and afternoon camps for full day program option Introduced "Little Lovies" Story Time for ages 18 months to four years old Reduced the number of Teen Special Events and expanded Department contracted classes in camps and sports programs. Programs increased 6% in 2011 Implemented new Family Camp Out at Emerald Glen Park Expanded Preschool Program to both Shannon and Emerald Glen Parks, with 120% increase in registration Developed Super Sitters Program C. HEALTHY LIFESTYLES AND WELLNESS Conducted a community -wide event "Live Healthy Dublin- Activ-8 Challenge" Conducted a community -wide event "Live Healthy Dublin -Step 2 It Challenge" Implemented a successful 10-week "Live Healthy Dublin" 10-week Health and Wellness Challenge that attracted over485 participants on 102 teams Selected a Healthy Living Campaign and Contest. Implementing a 10-week Health and Wellness Challenge utilizing Live Healthy America web based program to be launched in March of 2013 Implemented new "Fit Hour" in After School Recreation and Fun in the Sun Created new series of cooking and nutrition classes Expanded cooking and nutrition classes 7 FY 2015-2016 FY 2015-2016 FY 2015-2016 FY 2015-2016 FY 2015-2016 FY 2015-2016 FY 2015-2016 FY 2015-2016 FY2014-2015 FY 2014-2015 FY 2013-2014 FY 2013-2014 FY 2012-2013 FY 2012-2013 FY 2012-2013 FY 2011-2012 FY 2010-2011 FY 2009-2010 FY 2009-2010 FY 2014-2015 FY 2013-2014 FY 2012-2013 FY 2011-2012 FY 2010-2011 FY 2009-2010 FY 2009-2010 D. ACTIVE LIFESTYLES INVOLVING SPORTS AND FITNESS Offered two summer cricket camps Offered combination camps with sports and education, Take 1 Sports, and full day camps in the Summer Activity Guide Green Gators won league championship 2015 Expanded wellness classes to include holistic wellness, hypnotherapy, healing yoga, sugar detox and yoga with meditation Expanded contracted tennis classes to include small group and private lessons Expanded contract tennis classes Implemented new Adult Soccer Leagues Expanded Adult Softball Leagues Implemented new USTA Sanctioned Adult Tennis Tournament Expanded fitness classes FY 2015-2016 FY 2015-2016 FY 2015-2016 FY 2015-2016 FY 2014-2015 FY 2012-2013 FY 2010-2011 FY 2010-2011 FY 2010-2011 FY 2009-2010 E. EVENTS TO CELEBRATE COMMUNITY MILESTONES, ENHANCE COMMUNITY PRIDE, ENCOURAGE SHARING OF CULTURAL TRADITIONS AND CONTRIBUTE TO ECONOMIC DEVELOPMENT 10th Anniversary Gala at the Senior Center FY 2015-2016 Intergenerational Benefit Concert at the Senior Center FY 2015-2016 Held dedication event for 50/70 field at Dublin Sports Grounds FY 2015-2016 Held Groundbreaking Ceremony for Emerald Glen Recreation and Aquatic Complex on Friday, March 6, 2015 Held 23 Farmers' Markets on Thursday nights from April through September Held three free movies in the park events at Emerald Glen Park and the Heritage Park and Museums Conducted three free concert in the park events at Emerald Glen Park FY 2012-2013 Held the first annual Splatter Festival that attracted over 15,000 participants FY 2012-2013 Held 3rd annual Community Car Show at the Heritage Park and Museums FY 2012-2013 Conducted dedication event for the Positano Hills Park FY 2012-2013 Conducted dedication event for the Dublin Heritage Park and Museums FY 2011-2012 Developed event and marketing plan for new Splatter Festival FY 2011-2012 Conducted dedication event for Fallon Sports Park FY 2010-2011 F. FUN AND SAFETY IN AND ABOUT THE WATER The City's Green Gator Swim Team won the Tri-Valley Swim League Championship Added swim lessons to the PM Camp Connector program Restructured PM swim camp to include more activities and structure Developed and offered the Junior Green Gators Swim Team (46 participants in the inaugural season) ......._._.---- Participated in the Guinness Book of World Record's Largest Swimming Lesson 8 FY 2014-2015 FY 2014-2015 FY 2013-2014 FY 2015-2016 FY 2015-2016 FY 2015-2016 FY 2011-2012 FY 2010-2011 G. PERSONAL ENRICHMENT AND PARTICIPATION IN HOBBIES, LEISURE PURSUITS, AND ACTIVITIES Added six new contract instructors (Guru Education, Techsplosion, California Spirit Elite, Cricket, Take I Sports and Modern Recess) Offered youth sewing class and camp Increased youth language class offerings Expanded STEM classes and camps Included more cultural arts activities in camps Offered youth cooking camps during all nine weeks of summer Expanded the Picnic Area Rentals to include two more sites at Emerald Glen, one at Schaefer Ranch and one at Kolb parks Expanded the e Tennis Court Rental Facilities Focused on offering more cultural arts classes Expanded the number of classes offered on Saturdays (summer of 2011, Saturday classes offered increased 34% compared to prior summer) Reinstated Senior Center Trips and Tours program (trips were reinstated with two trips being offer each month) Expanded use of the Senior Center on Saturday mornings H. PRESERVATION AND INTERPRETATION OF DUBLIN'S CULTURE AND HERITAGE Engaged professional museum exhibit design firm to develop exhibits for Dublin Camp Parks Military History Center Preserved Kolb Truck (1929 Model A) and developed related curriculum for interpreting Dublin history at special events throughout the community Re -designed Kolb House exhibits and curriculum to better engage the public Developed an Exhibition Management Plan for the Camp Parks historical artifact collection and entered into an MOU with the U.S. Army to develop a Dublin Military History Center at the base Conducted inventory and maintenance for the City's public art collection Participated in the Conservation Assessment Program (CAP) Expanded the Volunteer Program for the Heritage Park and Museums Completed Museum Assessment Program (MAP) Phase III process Created new Volunteer Guild to support expanded facilities, programs and events Implemented expanded programs and monthly events at new Heritage Park and Museums Assumed ownership of the Camp Parks Collection and opened an exhibit on the collection Initiated Phase III of Museum Assessment Program -Consultant Review Produced a book on the Kolb Family Set up the Collections Research Room in Kolb House with volunteer researchers Expanded school and group tour curriculum to include the Kolb facilities Preserved the Kolb Tractor for viewing and tractor rides 9 SELF-HELP FY 2015-2016 FY 2015-2016 FY 2015-2016 FY 2015-2016 FY 2015-2016 FY 2015-2016 FY 2014-2015 FY 2014-2015 FY 2012-2013 FY 2011-2012 FY 2011-2012 FY 2009-2010 FY 2015-2016 FY 2015-2016 FY 2015-2016 FY 2014-2015 FY 2014-2015 FY 2012-2013 FY 2012-2013 FY 2011-2012 FY 2011-2012 FY 2011-2012 FY 2011-2012 FY 2010-2011 FY 2010-2011 FY 2010-2011 FY 2010-2011 FY 2010-2011 Conducted exhibit on the Donlon family history Developed Education Curriculum Packet for DUSD Completed Phase II of Museum Assessment Program Produced exhibit and book on Martin Family Worked with DHPA/Camp Parks to preserve history Coordinated Oral Histories project APPRECIATION OF NATURE AND PARTICIPATION RECREATIONAL ACTIVITIES Offered "Camp Dublin" at Heritage Park Offered Dublin residents an opportunity to attend Dublin Family Camp at a South Lake Tahoe Resident Camp in partnership with Camp Concord Implemented new Family Camp Out at Emerald Glen Park with a nature theme Offered a Camp Out for youth in a regional park as part of the Glen the Guide Nature Day Camp program Implemented new Nature Day Camp Program J. EXPANSION OF ACTIVITIES AVAILABLE FOR TEENS Youth Roundtable open meeting hosted in Dublin Tri-Valley Teen Job and Career Fair hosted in Dublin Volunteer opportunities for teens available at the Senior Center via VolunteerMatch.org Youth Advisory and Senior Center Advisory Committees offered an inter - generational Benefit Concert Offered the Youth Mini Grant Program, designed to provide funding assistance to Dublin -based youth organizations Youth Advisory Committed and Senior Advisory Committee offered the Car Show Youth Advisory Committee offered a Youth Benefit Concert Developed and implemented the Youth Mini Grant Program, designed to provide funding assistance to Dublin -based youth organizations _ Offered Teen Improv in the Barn Implemented new Teen/Senior Car Show Implemented Teen Circuit Program FY 2010-2011 FY 2009-2010 FY 2009-2010 FY 2009-2010 FY 2009-2010 FY 2009-2010 N UNIQUE AND ADVENTUROUS OUTDOOR FY 2013-2014 FY 2012-2013 FY 2011-2012 FY 2011-2012 FY 2009-2010 FY 2015-2016 FY 2015-2016 FY 2015-2016 FY 2014-2015 FY 2013-2014 FY 2013-2014 FY 2013-2014 FY 2012-2013 FY 2011-2012 FY 2010-2011 FY 2009-2010 STRATEGY #4: Position programs and service delivery to be unique, competitive and responsive to customer needs and expectations A. PROVIDE HIGH -QUALITY, EXPERIENCED STAFFING AND INDEPENDENT CONTRACTORS TO PROVIDE FIRST RATE INSTRUCTION, SUPERVISION AND CUSTOMER SERVICE Provided group instruction during monthly Dance Social at the Senior Center Implemented program to process credit cards payments for activity registrations at 10 FY 2015-2016 FY 2013-2014 outdoor events Extended customer service hours at the Shannon Community Center to 7:00 PM on Thursdays and 9:00 AM to 12:00 Noon on Saturdays Conducted Disney Institute Customer Service Training for all Department Staff FY 2012-2013 FY 2009-2010 B. EDUCATE PUBLIC THAT DEPARTMENT ACTIVITIES ARE THE MOST FUN, EFFECTIVE WAY TO IMPROVE HEALTH AND WELLNESS Live Healthy Dublin Activ-8 Challenge FY 2014-2015 Promoted Department camps, programs and activities at the weekly Farmers' FY 2013 2014 Markets Step Up 2 It Challenge FY 2013-2014 Hosted Senior Resource Fair FY 2012-2013 Hosted and participated in the Tri Valley Preschool Information Fair FY 2012-2013 Promoted Department programs and activities at the weekly Farmers' Markets FY 2012-2013 Participated in a Health Fair at Shaklee, a local employer FY 2012-2013 Implemented quarterly "DublinDiRECt" e-Newsletter including articles FY 2010-2011 Participated in two Community Resource Fairs at Camp Parks FY 2010-2011 Participated in Health Fair at Shaklee FY 2010-2011 Implemented "Parks Make Life Better" Marketing Campaign FY 2009-2010 C. BECOME A RESOURCE FOR FINDING OTHER RESIDENTS WITH SIMILAR RECREATIONAL INTERESTS TO FORM SOCIAL GROUPS FOR WALKING, HIKING, BIKING AND PLAYING SPORTS Developed Cultural Arts Resources database FY 2015-2016 Two social walks as a part of the Step Up 2 It Challenge FY 2013-2014 Act as a resource for garnering interest in local walking groups such as Dublin Path FY 2012-2013 Wanderers and Tri-Valley Trail Trekkers Conducted drop in sports events for seniors FY 2010-2011 Expanded use of "free agent" player lists for all adult sports leagues FY 2009-2010 D. PACKAGE DEPARTMENT PROGRAMS TO SERVE AS WELLNESS PROGRAMS FOR LOCAL EMPLOYERS Farmers' Market Fitness Fair for local employers Free Fitness Fridays Live Healthy Dublin Health and Fitness Fair and Expo Participated in Ross Health and Wellness Fair Participated in Camp Parks Health Fair Step Up 2 It Challenge Participated in Health Fair at Shaklee Corporation Participated in Health Fair at Shaklee Corporation Participated in Health Fair at Shaklee Corporation Participated in Health Fair at Zeiss Meditec 11 FY 2014-2015 FY 2014-2015 FY 2014-2015 FY 2014-2015 FY 2014-2015 FY 2013-2014 FY 2012-2013 FY 2011-2012 FY 2010-2011 FY 2009-2010 E. DEVELOP A COST RECOVERY POLICY TO PROVIDE A METHOD FOR DETERMINING APPROPRIATE PRICING FOR PROGRAMS BASED ON MARKET COMPARISONS, QUALIFICATIONS OF THE INSTRUCTOR, ESTIMATED REGISTRATION AND REVENUE, OVERHEAD COSTS AND COMMUNITY BENEFIT Class Analysis Worksheet used to help determine pricing for classes to help meet FY 2015-2016 cost recovery goals Began a Department Focused Business Plan Updated and adopted the Tennis Use Policy Updated and adopted the Sports Fields Use Policy and Fee Schedule Developed and adopted Parks and Community Services Pricing Policy FY 2014-2015 FY 2014-2015 FY 2011-2012 FY 2010-2011 F. POSITION THE SHANNON COMMUNITY CENTER AS A PREMIER REGIONAL RENTAL FACILITY FOR SOCIAL EVENTS Hosted the Tri-Valley Community Health Forum FY 2015-2016 Hosted the Chevron Cleantech Event at Shannon Community Center FY 2012-2013 Created rental brochure FY 2009-2010 Attended bridal fair FY 2009-2010 Posted information on various websites FY 2009-2010 G. POSITION THE FALLON SPORTS PARK AS A PREMIER TOURNAMENT FACILITY Began construction for Phase II (two new sports fields and 90' baseball diamond, concession, play structure, restroom facility, and additional parking) Worked with Dublin United Soccer to become an approved playoff venue for the Youth Soccer State Cup Worked with Dublin Sister City Association on an international soccer tournament involving the Dublin Sister Cities (tournament was cancelled due to teams not being able to travel at this time) Attended conference on promoting facilities for tournaments Updated sports field marketing and inventory information with Tri-Valley Convention and Visitors Bureau FY 2015-2016 FY 2013-2014 FY 2011-2012 FY 2010-2011 FY 2010-2011 STRATEGY #5: Reduce barriers to participation in Department programs and services. A. EXPAND THE NUMBER OF FULL -DAY PROGRAMS WHEN SCHOOL IS NOT IN SESSION Offered a Camp Sunrise at Stager Gym and a Camp Sports Grounds Offered the new and improved "Camp Connector" program at four sites Implemented the "No School Day Camp" for children in 1st through 5th grades on Dublin Unified School District's non -student attendance days Expanded Sports and Swim Camp Program to Spring Break Expanded the number of Sports and Swim Camp combinations for summer 12 FY 2015-2016 FY 2014-2015 FY 2013-2014 FY 2010-2011 FY 2010-2011 Implemented new Nature Day Camp Program Implemented new Sports and Swim Camp p Program_ Implemented the Camp Connector FY 2009-2010 FY 2009-2010 FY 2009-2010 PROVIDE YOUTH PROGRAMS OR CHILD CARE IN TANDEM WITH ADULT CLASSES TO INCREASE PARTICIPATION BY PARENTS Implemented Super Sitter Program Offered tandem parent and child tennis classes FY 2009-2010 FY 2009-2010 C. PROVIDE FEE ASSISTANCE FOR YOUTH PROGRAMS FOR HOUSEHOLDS WITH LOWER INCOME The Youth Fee Assistance program awarded 61 scholarships and $918 was given as part of the program The Youth Fee Assistance program awarded 60 scholarships and $8,886 was given as part of the program The Youth Fee Assistance program awarded 94 scholarships and $5,435 was given as part of the program The Youth Fee Assistance program awarded 35 scholarships and $7,000 was given as part of the program (a total of 95 scholarships were received during FY 2012- 2013 and funds will be available to award additional scholarships in FY 2013-2014) Identified $5,000 matching funds funding source for Youth Fee Assistance Program The Youth Fee Assistance program awarded 43 scholarships and $3,774 were given as part of the program 49 applications received and $5,206 in scholarships was disbursed as part of the Youth Fee Assistance Program Partnered with Dublin United Soccer League to offer spring break soccer clinics with proceeds benefitting the DUSL scholarship fund and the City's Youth Fee Assistance Program 33 applications received and $2,100 is scholarships were awarded as part of the Youth Fee Assistance Program FY 2015-2016 FY 2014-2015 FY 2013-2014 FY 2012-2013 FY 2012-2013 FY 2011-2012 FY 2010-2011 FY 2010-2011 FY 2009-2010 STRATEGY #6: Maximize effectiveness of communication with existing and potential customers A. MONITOR TRENDS IN CONSUMER ADAPTATION OF TECHNOLOGY AND EXPAND USE OF ELECTRONIC PROMOTIONS WHEN FEASIBLE Implemented use of QR codes for promotion of events and programs Developed mobile app for festivals Implemented quarterly e-Newsletters for three market segments Implemented use of notify me, calendar and newsflash modules on City website Expanded use of Vertical Response mass emails 13 FY 2011-2012 FY 2011-2012 FY 2010-2011 FY 2010-2011 FY 2009-2010 B. EXPAND DEPARTMENT OUTREACH AND PROMOTIONS AT CITY EVENTS TO GAIN NEW CUSTOMERS Promoted Department programs at Dublin Pride volunteer event Promoted Department programs at the St. Patrick's Day Festival Promoted Department programs at Splatter Promoted Department information at the Senior Resource Fair Promoted Department programs at the Farmers' Market Created Department Event Promotions Committee Created partnership with Dublin Police Services to cross promote Department services at Police events FY 2015-2016 FY 2014-2015 FY 2014-2015 FY 2011-2012 FY 2010-2011 FY 2009-2010 FY 2009-2010 STRATEGY #7: Create social connections and strong sense of community within neighborhoods A. DEVELOP ABILITY TO FIND OTHERS IN THE COMMUNITY WITH SIMILAR RECREATIONAL INTERESTS Developed Cultural Arts Resources database ............._....-.-----.--_- Expanded free agent lists for adult sports leagues Offered drop -in golf and tennis programs for older adults B. CONDUCT PROGRAMS AND EVENTS IN NEIGHBORHOOD PARKS Conducted Family Camp Outs at Emerald Glen Park and Alamo Creek Expanded Family Camp Out program to Emerald Glen Park Conducted Senior Picnic at Emerald Glen Park Conducted Camp Out at Alamo Creek Park Conducted Senior Center luncheon at Bray Commons 14 FY 2015-2016 FY 2009-2010 FY 2009-2010 FY 2011-2012 FY 2010-2011 FY 2010-2011 FY 2009-2010 FY 2009-2010