HomeMy WebLinkAboutReso 04-06 Tri-Valley Tourism
RESOLUTION NO. 4 - 06
A RESOLUTION OF THE CITY COUNCIL
OF THE CITY OF DUBLIN
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AUTHORIZING THE COLLECTION OF ASSESSMENTS TO SUPPORT
THE TRI-VALLEY TOURISM BUSINESS IMPROVEMENT DISTRICT (TVTBID)
WHEREAS, historically, the Cities of Pleasant on, Livermore, Dublin and San Ramon have
funded the Tri- Valley Convention & Visitors Bureau in order to promote tourism in the Tri- Valley area.
Because of competing demands on the funds of the cities, there is a need to create a stable source of
funding tied to tourism. With a stable source of funding, the Tri-Valley Convention & Visitors Bureau, or
a similar non profit organization, will be able to better market and promote the area, thereby increasing
business opportunities for Tri-Valley lodging businesses; and
WHEREAS, the services to be provided to the lodging businesses are designed to provide target
services to such businesses and are not tailored to serve the general public. These services include a
tourism promotion program specifically targeted to increase tourism within the Cities of Pleasant on,
Livermore, San Ramon and Dublin; and
WHEREAS, on September 6, 2005 the City of Pleasant on adopted a resolution requesting the
cities of Dublin, Livermore, and San Ramon consent to the City of Pleasant on forming a Tri-Valley
Tourism Business Improvement District (TVTBID); and
WHEREAS, on September 20,2005, in Resolution No. 186-05, the Dublin City Council
consented to the City of Pleasant on forming a Tourist Business Improvement District that would include
the corporate limits of the City of Dublin; and
WHEREAS, on October 4, 2005, the Pleasanton City Council adopted Resolution 05-075,
Resolution ofIntent to Establish a Tri-Valley Tourism Business Improvement District (TVTBID) and to
hold a public hearing on the formation of the proposed TVTBID pursuant to the Property and Business
Improvement District Law of 1994 Section 36600 et seq., to promote tourism and the lodging businesses
in the Tri- Valley area;
WHEREAS, lodging and business owners within the Tri-Valley Area developed a management
district plan (Plan) and submitted signed petitions in support of the Plan from owners paying more than
500/0 of the proposed assessments; and
WHEREAS, on December 6, 2005, the Pleasanton City Council conducted a public hearing to
consider the formation of the Tri- Valley Tourism Business Improvement District and to hear any protests
as to its formation; and
WHEREAS, there was no majority protest during the public hearing, the Pleasanton City Council
introduced Ordinance 1929 to form the TVTBID on December 6,2005; and
WHEREAS, the Dublin City Council now adopts this resolution to authorize the collection of the
TVTBID assessments within the City of Dublin.
Reso No. 4-06, Adopted 1/3/06
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NOW, THEREFORE BE IT RESOLVED, by the City Council of the City of Dublin, that:
Section 1: The above recitals are true and correct.
Section 2: Established. There is established in the Cities of Pleasant on, Livermore, San Ramon
and Dublin the TVTBID, under the provisions of the Parking and Business Improvement District Law of
1994, as set forth in the Streets and Highways Code of the State, sections 36600 et seq.
Section 3: Boundaries. The boundaries of the TVTBID shall be the corporate limits of the City of
Pleasanton, Livermore, San Ramon and Dublin, as such corporate limits are amended from time to time.
Section 4: Amendment to State Law. The businesses and operation of the TVTBID shall be
subject to any amendments to the Parking and Business Improvement District Law of 1994, as amended.
Section 5: Purpose. The purposes for which the assessments are collected shall be used for the
statutory purposes set forth in sections 36600 et seq. of the Streets and Highways Code of the State, or
one or more of the purposes:
A. Sales and marketing programs and activities designed to attract overnight groups.
B. Communications and public relations activities and services to build greater awareness
of Tri- Valley businesses and the Tri- Valley regi on as a tourism, meeting, and event
destination.
C. Administrative costs and operation.
Section 6: Assessments. All lodging businesses with 35 or more rooms within the boundaries of
the District shall be subject to an assessment based upon one dollar per occupied room per night.
Section 7: Exemptions. Stays by persons who are otherwise exempt from paying a Transient
Occupancy Tax under Chapter 3.16 of the Dublin Municipal Code shall be exempt from the assessment.
Section 8: Collection of Assessments. The City of Dublin shall be responsible for collecting the
assessments from the lodging businesses subject to the assessment within the City of Dublin. The
assessments shall be collected from each lodging business on a monthly basis together with collection of
Dublin's Transient Occupancy Tax. Each lodging business owner subject to the assessment shall pay the
assessment to the Tax Administrator as defined by Chapter 3.16 of the Dublin Municipal Code. The
assessments collected shall be transmitted to the City of Pleasant on who shall administer the funds
collected.
Section 9: The Clerk of the City Council is hereby directed to transmit a certified copy of this
Resolution, to the Clerk of the City of Pleasant on City Council.
Section 10: This Resolution is effective upon its adoption.
PASSED, APPROVED AND ADOPTED this 3rd day of January 2006, by the following vote:
~~~~~ ~~~~cilmembers Hildenbrand, MCCO~ikrn4MaYor Pro Tem Oravetz
:~~~, ~~r Lockhart .---- I u .
ATfE~H~ ~ I ~rProTem
City lerk
Reso No. 4-06, Adopted 1/3/06
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