HomeMy WebLinkAboutAttachmt 13 MSP - Signage Design Guidelines
Signage Design Guidelines
Grafton Station
at Dublin Ranch
Dublin, CA
Prepared by:
G I~ lJ
. . . . . . . . . . . . The Sign Standards Advantage....
GNU G r 0 U P N~'!:Zr;~::r~;:~~
3445 Mt, Diablo Blvd,
Lafayette, Califomia
94549
@2006 GNU Group. All rights reserved.
925-444-2020 Telephone
925-444-2039 Facsimile
www.gnugroup.com
r1ECr::IVED
JUL 1 7 2006
DUBLIN PLANN!NG
Grafton Station at Dublin Ranch . July 2006
TABLE OF CONTENTS
INTRODUCTION / DESIGN GOALS Y.3
GRAFTON STATION CONCEPTUAL SITE Y-4
DEYELOPMENT EXHIBIT
GENERAL GUIDELINES Y.5
SIGN TYPE GUIDELINES AND DEFINITIONS Y.7
PERMISSIBLE SIGN TYPES Y.7
CONDITIONAL SIGN TYPES Y-9
PROHIBITED SIGN TYPES Y.9
EXEMPT SIGN TYPES y.lO
CALCULATION OF SIGN AREA y.]l
GENERAL COMMERCIAL (BIG BOX) Y-12
TENANT SIGNAGE
PAD "A" Y.14
CONYENTIONAL RETAIL & COMMERCIAL Y.16
TENANT SIGNAGE
PADS "B", "C", "D", AND "E" Y-16
CONYENTIONAL RETAIL & COMMERCIAL Y.19
TENANT SIGN EXAMPLE LOCATIONS
Y.2
Signoge Design Guidelines
Grafton Station at Dublin Ranch · July 2006
INTRODUCTION / DESIGN GOALS
As a continuation of the Village Center area north of Dublin Boule-
vard, Grafton Station will have a similar easily accessible, pedestrian
friendly "Main Street" character. The project will include a combina-
tion of local specialty shops along with the national branded anchor,
or "big box", retail tenants. Because of these shops, the anchor
building massing is broken into three or more primary forms through
changes in volume, wall heights, roof forms, parapet heights and
offsets in wall planes to achieve the greater architectural diversity of a
village "Main Street."
The smaller, specialty retail tenants are primarily double-loaded, and
will be entered from both front and back of the buildings. Retail tenant
identification signs on both sides must be created to integrate with the
architectural expression, and meet market conditions which change
over time. Tenants will be required to submit signage designs that re-
spond to specific design guidelines. Design intent for retail signs is to
create dynamic retail facades that are engaging, festive and energetic.
Materials
Materials can include various decorative metals and wrought iron,
stone, tile, porcelain and painted surfaces. On glass the material ap-
plication could be frosted vinyls and metallic leaf.
Image
A high level of craftsmanship is required for all signs and supports,
the edges should be neatly finished using appropriate methods
and materials.
Colors
Variety from natural and organic to bright and festive.
Typography
Variety of reflective company brands and identities.
Layout
Organized within a sign location area on the building fac;:ade. Guide-
lines will define specific sign locations, size and placement limitations.
Illumination
Halo, internal neon, spot lighting and ambient lighting.
No sign boxes shall be permitted.
V-3
Signage Design Guidelines
Grafton Station at Dublin Ranch · July 2006
-"--
GRAFTON STATION CONCEPTUAL SITE
DEVELOPMENT EXHIBIT
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The signage design guidelines set by this document apply only to the
commercial area of Dublin Ranch Area H west of Grafton Street and
south of Dublin Boulevard.
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D General Commercial (Big Box)
D Conventional Retail & Commercial
V-4
Signage Design Guidelines
Grafton Station at Dublin Ranch . July 2006
GENERAL GUIDELINES
The Master Sign Progrom for Grofton Station is a controlled signage
and graphics program. These guidelines describe the types of signs 01.
lowed ond their design criteria within the commercial areo of Grafton
Station (refer to map on p.v.4),
. Any reference herein to the word tenant, owner or tenant/owner
shall be constructed to include any owner or tenant or any single
building or portion of a building under the terms of tenant/ownership
as established by the Master Developer. Any reference to the City
shall mean City of Dublin.
. Signs are for the purpose of displaying the name and/ or symbol of
the business or businesses occupying the site, These signs shall not be
used for advertising of product, services, or job openings,
. All proposed signage shall conform to Chapter 8,84 of the City
of Dublin Zoning Ordinance unless otherwise stated in this Signage
Design Guideline Manual.
. Each tenant/owner will submit its proposed signage package to the
Master Developer far design approval prior to making any submittals
to the City of Dublin,
. Following approval by Master Developer, each tenant must submit
proposed sign package to City Planning and Building Department and
be issued a permit by City prior to installation of any sign type, with
the exception of Exempt Signs (p, V.lOl,
. Amendments and/or changes to these sign program guidelines shall
require an amendment to the Stage II PD approval far the Grofton
Station project,
. All building mounted signage shall be constructed and installed
at the sole expense of the tenant/ owner unless prior arrangements
to the contrary have been agreed upon and stated in writing in the
purchase or lease terms.
. Installation of any sign must be in accordance with Federal, State
and local Health and Safety and Building Codes and Regulations,
. Any penetration of the building skin or structure required far sign
installation shall be neatly sealed in a watertight condition,
V.5
Slgnage Design GUidelines
Grafton Station at Dublin Ranch . July 2006
GENERAL GUIDELINES (Cont'd)
. No exposed tubing, conduit or raceways will be permitted, All con.
ductors, transformers and other equipment shall be concealed,
. All signs shall conform to both the Uniform Building Code and the
National Electrical Code, All electrical sign components shall bear
the UL label.
. Tenant/Owner shall bear all liability and responsibility for the op-
eration 01 their selected sign contractor,
. When a sign is replaced or removed, all holes shall be patched
and the wall shall be repainted to exactly match the body color of the
building in, If the tenant does not repair and repaint, the owner may
repair the wall at tenant's expense,
. Awnings must be cleaned a minimum of two times per year, Ad.
ditionally, the awnings shall be replaced if they become discolored,
faded or torn,
V.6
Slgnage Design Guidelines
Grafton Station at Dublin Ranch · July 2006
SIGN TYPE GUIDELINES
Permissible Sign Types
Wall Mounted - A sign attached to the exterior building or structure,
with the exposed face of the sign parallel to the exterior building wall
or structure.
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Internally Illuminated Signs - Must be internally illuminated using non-
exposed neon or LED bulbs.
No sign boxes or raceway signs shall be permitted.
Noll Mounted Letters
Externally Illuminated Signs - Signs which use an externally source of
illumination, such as lamps or spot lights. Lamp fixtures must compliment
the aesthetic of the building's design and materials.
Pedestrian/Shingle Signs - A projecting business sign attached to a
exterior wall in ony manner that is not parallel to the exterior wall to
which it is attached. This sign is intended for pedestrian level viewing.
~wning with Graphic
Awning Signs - This is a structure composed of canvas or non-rigid
materials set to a frame structure that projects from the exterior wall of
a building. Refer to architectural design guidelines for specifications.
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Window Signs - Applied vinyl, printed graphic, acrylic graphic/letter-
forms, architectural metal graphic/letterforms.
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Menu Signs - Wall mounted sign that contains a restaurant's food and
beverage menu may be positioned adjacent to the main entrance and
shall conform with the overall aesthetic goals of the restaurant tenant.
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"Iindow Sign Graphic
Address Numerals - Address should be located near the main entry of
the building in a conspicuous location, oriented towards the street so
that they are easily seen by vehicular traffic. The typestyle should match
the character of the business. Script lettering shall not be allowed.
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Plaque Signs - Small flush-mounted wall signs for viewing by
pedestrians at close range.
Building Directory Signs - A directory containing a listing of multiple
tenants for a shared primary building entrance, where individual entries
are separated from public streets.
Temporary Signs - Accepted in conjunction with Grand-Opening or
Real Estate Sale or Leasing Opportunity. Refer to Conditional Sign Type
section for addtional uses of temporary signs.
. Menu Sign
V-l
Signage Design Guidelines
Grafton Station at Dublin Ranch · July 2006
Plaque
Sign Illuminated with Gooseneck Lamps
· WINE A~CESSORIES
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Nindow Vinyl
edestrian/Shingle Sign
SIGN TYPE GUIDELINES (Cant/d)
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Internal Illumination
Permissible Sign Types
Photographic samples of
allowable signage within
this document.
Window Sign
Menu Sign
V-8
Signage Design Guidelines
Grafton Station at Dublin Ranch · July 2006
'rohibited Changeable Letter Sign
'rohibited Portable Sign
SIGN TYPE GUIDELINES (Cant/d)
Conditional Sign Types
Reverse Pan Channel Letters- Letters with solid face and sides
SALE Signs - Located on the inside of a storefront window and limited
in its size and installation period.
Temporary Promotional Signs - Banners used for special promotional
events located only on the site on which the business is located
shall only be permitted after first securing an approved Temporary
Promotional Sign Permit from the City. Said signs shall be subject to the
requirements of the Grafton Station Master Sign Program. Any design
requirements not addressed in the Master Sign Program shall be subject
to the applicable requirements of the Dublin Municipol Code. This
section includes outdoor promotional events.
Prohibited Sign Types
Exposed Neon Signs - Graphics and accents may not be created from
neon tubing
Roof Mounted Signs - No sign shall be mounted to or above any roof
line
Changeable Letter Signs - Signs with changeable letters/messages
Moving Signs - No sign shall have physically moving components
or the illusion of moving components such as flashing, blinking or
animated signs, including LED & LCD
Exposed fluorescent and incandescent illuminated signs
Sound-emitting Signs
Painted signs on any wall, including all signs prohibited by Section
8.84.150 of the City of Dublin Zoning Ordinance.
Portable, Easel, A-Frame Signs, Sandwich Board, Pennants and
Human-Held Signs - The use of these signs on the premises is strictly
prohibited. Said signs in any form of off-site advertising signs shall
also be prohibited upon any public property, including City streets and
sidewalks.
V-9
Signage Design Guidelines
Gratlan Slalion 01 Dublin Ranch . July 2006
SIGN TYPE GUIDELINES (Cont'd)
Prohibited Sign Types (Cont'd)
Floating/Balloon Sign - Any inflatable sign or balloon regardless of
size that is designed to be used for advertising promotion,
Signs taped on storefront windows or doors,
Exempt Sign Types
Signs considered exempt may be installed without obtaining a Sign
Permit and will not factor in maximum allowable sign area, This list
shall apply to all building tenant types,
Interior signs not visible from the public right of way,
Interior signs visible to the public and are greater than fifteen (15)
feet from building front may have a maximum letter height of three (3)
inches.
Interior signs visible to the public less than fifteen (l5) feet from
building front may have a maximum letter height of one (1) inch,
Hours of Operation vinyl, applied to storefront door or window glass,
with a letter height of one (I) inch or less,
Security Alarm Sign - One (II security alarm notice sign with agency
contact information.
Any code required sign by City, State or Federal laws,
For additional information regarding signs not requiring permitting or
approval, refer to City of Dublin Zoning Ordinance,
V.10
Signoge Design GUidelines
Grafton Station at Dublin Ranch · July 2006
CALCULATION OF SIGN AREA
The allowable size of a tenant's signage is based on a calculation
of sign area. Individual sign area is measured around the perimeter,
or outside edge, of individually mounted letters or the background
material intended to draw attention to a tenant's letters or logo.
Refer to specific tenant building type and sign type for sign sizing
allowances and restrictions.
Individual letters mounted to building
Letters mounted to background material
Vol 1
Signage Design Guidelines
1
I
Glolion Stotlon at Dublin Ranch . July 2006
GENERAL COMMERCIAL (BIG BOX)
TENANT SIGNAGE
Anchor U AU Sign age Guidelines
Over 100,000 S.F. of Tenant Occupant Space.
Overall Tenant Sizing:
An anchor tenant has available for signage ane and a half (1.1/2)
square feet per one (1) lineal foot of leased space frontage and is not
to exceed five.hundred 15001 square feet of total sign area, No more
than four 141 building elevations may hove signage,
Wall Mounted Sizing:
Anyone (1) sign width shall not exceed twenty.five percent 125%) of
the horizontal lineal footage of each retail elevation,
Maximum height of anyone sign may not exceed one.third (1/31 the
height of the building lineal footage,
No part of the wall sign may project from the face of a building more
than twelve (12) inches,
Signage shall be placed in a location that visually centers within
tenant elevation, above entry areas, or within building surface
materials.
Window Applied Sizing:
Total signage area applied to storefront glass or any public entry
doors shall not exceed twenty.five percent 125%) of the surface area
of the window to which graphics or letters area applied,
No letter height shall exceed twelve 112) inches,
V-12
Slgnage Design GUidelines
Grafton Slatian 01 Dublin Ranch . July 2006
GENERAL COMMERCIAL (BIG BOX)
TENANT SIGNAGE
Anchor" A" Signage Guidelines
Over 100,000 S.F. of Tenant Occupant Space.
Awning Letter Sizing:
Total signage areo applied to on awning shall not exceed fifty percent
(50%1 of the horizontal length of the awning to which graphics or
letters are applied,
No letter height shall exceed twelve 112) inches,
No dimensional graphics or letterforms are permitted.
Refer to architectural design guidelines for awning specifications,
Address Number Sizing:
Twelve 112) inch height numbers shall be used,
SALE Sizing:
Shall not exceed fifteen percent (15%) of the area of the window to
which it is applied, No more thon one 11) sign per window shall be
allowed, No more than two (2) signs overall for 0 tenant shall be
allowed,
Temporary Promotional Sizing:
Banner sign shall not exceed thirty (30) inches by twenty.four (24) feet,
Applicability and duration are governed by the City of Dublin Zoning
Ordinance (Chapter 8,84,050,T), Sign requires permit,
Not Permitted:
In addition to signs prohibited under Prohibited Sign Type cotegory, the
following are not permitted for this location:
Menu Sign
Exposed Neon Sign
Building Directory
V.13
Signage Design GUidelines
Grafton Station at Dublin Ranch · July 2006
GENERAL COMMERCIAL (BIG BOX)
TENANT SIGNAGE
,-
Sample Tenant # 1
Sample Tenant #2
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Sample Tenant #3
xample shows three (3) tenants,
lustration above shows potential locations of
ignage areas available. Note that the colored
Ireas are shown for example only and mayor may
ot be within the citeria outlined in this manual.
Pad /I A" Signage Guidelines
20,000-100,000 S. F, of Tenant Occupant Space.
Overall Tenant Sizing:
An anchor tenant has available for signage one and a half (1-1/2)
square feet per one (1) lineal foot of leased space frontage and is not
to exceed two hundred and fifty (250) square feet of total sign area.
No more than two (2) tenant elevations may have signage.
Wall Mounted Sizing:
Anyone (1) sign width shall not exceed twenty-five percent (25%) of
the horizontal lineal footage of each retail elevation.
Maximum height of anyone sign may not exceed one-third (1/3) the
height of the building lineal footage.
No part of the wall sign may project from the face of a building more
than twelve (12) inches.
Signage shall be placed in a location that visually centers within
tenant elevation, above entry areas, or within building surface
materials.
Window Applied Sizing:
Total signage area applied to storefront glass or any public entry
doors shall not exceed twenty-five percent (25%) of the surface area
of the window to which graphics or letters area applied.
No letter height shall exceed twelve (12) inches.
V-14
Signoge Design Guidelines
Grafton Station at Dublin Ranch · July 20C
GENERAL COMMERCIAL (BIG BOX)
TENANT SIGNAGE
Sample Tenant # 1
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Sample Tenant #2
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Sample Tenant #3
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Pad U AU Signage Guidelines
20,000-100,000 S.F. of Tenant Occupant Space.
Awning Letter Sizing:
Total signage area applied to an awning shall not exceed fifty perce
(50%) of the horizontal length of the awning to which graphics or
letters are applied.
No letter height shall exceed twelve (12) inches.
No dimensional graphics or letterforms are permitted.
Refer to architectural design guidelines for awning specifications.
Address Number Sizing:
Twelve (12) inch height numbers shall be used.
SALE Sizing:
Shall not exceed fifteen percent (15%) of the area of the window to
which it is applied. No more than one (1) sign per window shall be
allowed. No more than two (2) signs overall for a tenant shall be
allowed.
Temporary Promotional Sizing:
Banner sign shall not exceed thirty (30) inches by twenty-four (24)
feet. Applicability and duration are governed by the City of Dublin
Zoning Ordinance (Chapter 8.84.050.T). Sign requires permit.
Not Permitted:
In addition to signs prohibited under Prohibited Sign Type category,
the following are not permitted for this location:
Menu Sign
Exposed Neon Sign
Building Directory
V-15
Signage Design GuidelinE
~
~-
Grafton Station at Dublin Ranch · July 2006
TENANT ELEVATION (LEASEO SPACE FRONTAGE)
HORIZONTAL OIMENSION OF BUILDING FACIA
I 50% MAX l
r OF BUILDiNG FACIA I
;fFT - " WALL SIGN
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I r PEDESTRIANISHI
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II i:l ,I II
II II 'I Ii WINDOW APPLlE
'III
NGLE SIGN
D SIGN
Example:
Tenant Elevation in Lineal Feet: 48'.0"
Maximum allowable length: 24'.0"
Building facia height: 6'.0"
Maximum allowable height: 2'.6"
Typical Retail Frontages with
Appropriate Wall Signage
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Typical Retail Frontages with
Appropriate Wall Signage
CONVENTIONAL RETAIL & COMMERCIAL
TENANT SIGNAGE
Pads "8","(","0" & liE" Signage Guidelines
Tenants be/ow 20,000 S.F. of Tenant Occupant Space.
Overall Tenant Sizing:
PAD "B", "C". "D", and "E" tenants have available for signage one (1)
square feet per one (1) lineal foot of leased space frontage and is not
to exceed one hundred and fifty (150) square feet of total sign area,
as per city ordinances. No more than one (1) tenant elevation may
have signage.
Wall Mounted Sizing:
Only one (1) wall sign per tenant. Sign width shall not exceed fifty
percent (50%) of the horizontal dimension of the lineal footage of
each retail elevation, or a maximum of twenty-four (24) feet.
Maximum height of anyone sign moy not exceed thirty (30) inches.
Individual letter height shall not exceed fifteen (15) inches in capital
letter height.
No part of the wall sign may project from the face ofa building more
than twelve (12) inches.
Signage shall be placed in a location that visually centers within
tenant elevation, above entry areas, or within building surface
materials.
No sign shall be placed less than twelve (12) inches away from any
facia changes or building edges.
No two signs shall be within one half (1/2) the distance of the largest
sign width or height from each other.
Window Applied Sizing:
Total signage area applied to storefront glass or any public entry
doors shall not exceed twenty-five percent (25%) of the surface area
of the window to which graphics or letters are applied.
No letter height shall exceed eight (8) inches.
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V-16
Signage Design Guidelines
Grafton Station at Dublin Ranch · July 2006
Not to exceed 30" ~
Not to exceed 30" ~
to to
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CONVENTIONAL RETAIL & COMMERCIAL
TENANT SIGNAGE
Pads uBu,uC","D" & UE" Signage Guidelines
Tenants below 20,000 S.F. of Tenant Occupant Space.
Pedestrian/Shingle Sign
Tenant entries have available one (1) Pedestrian/Shingle Sign, or a
projecting sign primarily for pedestrian level traffic. The projecting
Blade Sign must be placed relative to the tenant's main entrance. The
sign and mounting brackets shall be appropriate to the architectural
design and tenant's identity and theme.
Typical Projecting Sign Heights Pedestrian/Shingle Sign Sizing:
Pedestrian/Shingle Sign must be a minimum one (1) inch thick
panel. Multi-dimensional signs shall not exceed (6) inches in overall
thickness.
Pedestrian/Shingle Sign
Pedestrian/Shingle Sign
All Pedestrian/Shingle Sign layouts shall be one of four shapes:
Square, rectangle, circle or oval.
Pedestrian/Shingle Sign panel shall not exceed four (4) square feet in
total area, per side of sign and shall not exceed thirty (30) inches in
horizontal distance from building facia surface.
Bottom of Pedestrian/Shingle Sign shall be placed 0 minimum of
ninety-six (96) inches from finished walkway.
Awning Sign Sizing:
Total signage area applied to an awning shall not exceed fifty percent
(50%) of the horizontal length of the awning to which graphics or
letters are applied.
No letter height shall exceed eight (8) inches.
No dimensional graphics or letterforms are permitted.
Refer to architectural design guidelines for awning specifications.
Address Number Sizing:
Number heights may very between four to twelve (4-12) inches.
V-17
Signage Design Guidelines
Grafton Station at Dublin Ranch . July 2006
CONVENTIONAL RETAIL & COMMERCIAL
TENANT SIGNAGE
Pads "B","C","D" & "E" Signage Guidelines
Tenants below 20,000 S.F. of Tenon' Occupant Space.
Menu Sign Sizing:
Sign shall not exceed three 131 square feet in area, shall be
mounted flush to wall surface and shall not project from wall
surfoce beyond three 131 inches,
Plaque Sign Sizing:
Sign shall not exceed three (31 squore feet in area, be mounted
flush to wall surface ond sholl not project from wall surface
beyond three 131 inches,
Directory Sign Sizing:
Sign shall not exceed six 161 square feet in orea, be mounted
flush to wall surface and shall not project from woll surface
beyond three 13) inches,
Temporary Sign Sizing:
Applicability and duration are governed by City of Dublin Zoning
Ordinance,
Temporary Promotional Sizing:
Banner sign shall not exceed thirty 130) inches by twenty-four
1241 feet, Applicability and duration are governed by the City of
Dublin Zoning Ordinance (Chapter 8,84,050,T), Sign requires
permit,
V.18
Signage Design Guidelines
Grafton Station al Dublin Ranch · July 2006
CONVENTIONAL RETAIL & COMMERCIAL
TENANT SIGN EXAMPLE LOCATIONS
Pad Elevations Band C
Tenants be/ow 20,000 S,F. of Tenant Occupant Space.
Example Placements:
Illustrations below show potentia/locations of signage areas
available to a tenant for their frontages. Note that the colored
areas shown are shown for example only and mayor may not
be within the criteria outlined in this manual.
"
Pad B Elevation along Dublin Blvd,
Pad Band C-1 Elevation along Grafton 51.
v
Pad C-2 Elevation along Grafton 51.
V-19
Signage Design Guidelines
,\
\
Grafton Station at Dublin Ranch · July 2006
CONVENTIONAL RETAIL & COMMERCIAL
TENANT SIGN EXAMPLE LOCATIONS
Pad Elevations D and E
Tenants be/ow 20,000 S,F. of Tenant Occupant Space.
Example Placements:
Illustrations below show potentia/locations of signage areas
available to a tenant for their frontages. Note that the colored
areas shown are shown for example only and mayor may not
be within the criteria outlined in this manual.
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Pad D Elevation along Grafton Sf.
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Pad E Elevation along Grafton Sf.
V-20
Signage Design Guidelines