HomeMy WebLinkAbout7.2 Public Art Master Plan
CITY CLERK
File # D[g][Q]lQ]-~lCIJ
AGENDA STATEMENT
CITY COUNCIL MEETING DATE: March 7,2006
SUBJECT:
Public Art Master Plan
Report by Diane Lowart, Parks & Community Services Director
and John Hartnett, Heritage & Cultural Arts Supervisor
ATTACHMENTS:
I. Draft Public Art Master Plan
2. Resolution expressing the City Council's intent to adopt an
ordinance requiring certain new development projects to
provide public art or make a monetary contribution in lieu
thereof
Bv'~
I Receive presentation from Staff
2. Approve Draft Public Art Master Plan with recommended
modifications/changes or provide additional direction
3 Adopt Resolution in Attachment 2
4 Direct Staff to proceed with development of Public Art
Ordinance
RECOMMENDATION:
FINANCIAL STATEMENT:
See Report
DESCRIPTION:
In 2001-2002 the Dublin City Council rated as a high priority goal: "the creation of a Public Art Master
Plan for the City of Dublin" The Public Art Master Plan will provide a comprehensive plan to formally
articulate the City's goals and objectives and establish guidelines for the operation of the Public Art
Program.
BACKGROUND:
In August 2003, a Public Art Task Force was appointed by the City Council to provide input on the
development of a Master Plan for Public Art that would provide policies and procedures for the
administration of the City's Public Art program. Art Consultant Wright & Associates was contracted to
develop a draft proposal for the Task Force review Three subsequent meetings were held with the Task
Force in the fall of 2003 to develop ideas and to critique the draft plan produced by Wright & Associates.
Since that time, staffing issues and other priorities caused the Master Plan process to be temporarily
deferred.
COpy TO: HCAC, Public Art Task Force
Page 1 of5
ITEM NO. 7?.J
G:\COUNCIL\Agenda Statements\2006\J-7 Public Art Master Plan.doc
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In the past six months, Staff has reviewed the draft plan introduced by Wright & Associates and has made
several revisions, including streamlining the original document and identifying potential funding
proposals for consideration.
DRAFT PUBLIC ART MASTER PLAN:
Attachment I is the Draft Public Art Master Plan. The Master Plan outlines and describes the principle
methods used to develop public art in the City of Dublin including:
City Projects: Projects developed and funded by the City of Dublin. These projects are planned by City
Staff in conjunction with the development of the annual Capital Improvement Program based on available
funding. In large capital building projects, it is recommended that artworks be located on site. using a
general budget guideline of 1 % - 2% of the total capital project budget. Public art is also recommended
for neighborhood and community parks.
City Projects in Partnership with Community Organizations: Projects developed in partnership with
nonprofit and community organizations such as the Dublin Fine Arts Foundation (DFAF) which may be
funded, in part, by the City of Dublin.
Private Development: Projects on private property funded and constructed by private developers.
The Plan also outlines opportunities, guidelines and policies for the City's Public Art Program as well as
implementation strategies. Categories include the following:
Public Art Opportunities: The Plan surmnarizes potential opportunities for the placement of public art
both on public and private property Opportunities were developed based on a review of the existing City
infrastructure, proposed City specific plans, private development projects and proposed City capital
projects.
Public Art Guidelines: The guidelines establish administrative procedures for implementing the proposed
Public Art Program including City Council, Heritage and Cultural Arts Commission and Staff
responsibilities, procedures for site and artist selection, eligible artworks, collection review, and funding
options.
Program Policies: These policies will give the City Council, Heritage and Cultural Arts Commission,
Staff and the public guidance on issues that often arise in the administration of a public art program. They
reflect the best practices in the field, adjusted to fit the unique circumstance ofthe City of Dublin.
Program Implementation: Strategies for implementation ofthe Public Art Program as well as potential
funding mechanisms for both City and private development projects are summarized in this section.
Public Art Task Force Review
On January 30, 2006, Staff met with the Public Art Task Force to review the draft proposal for the Public
Art Master Plan. Overall, the Task Force was supportive of the Draft Master Plan. The Task Force
recommended modifications or asked Staffto enhance the language in the following sections:
. Public Art Program Opportunities ~ Parks, Page 5
. Public Art Program Guidelines For City Projects - Methods of Artist Selection, Page 10
. Public Art Program Guidelines For City Projects - Gifts or Loans of Artwork, Page 13
The modifications requested by the Task Force have been incorporated into the Draft Master Plan and are
shown shaded.
In addition, the Task Force posed three Issues for consideration by the Heritage and Cultural Arts
Commission and City Council.
1) Issue: Public Art Program Opportunities, Existing Public Art (Page 4) Should art in the school
projects completed by the Dublin Fine Arts Foundation (DF AF) be included in this section?
2) Issue: Public Art Program Guidelines for Private Development, Residential Development (Page
15) Should Condominium Conversions be subject to the Residential Development requirement?
3) Issue: Public Art Program Guidelines for Private Development, Residential Development (Page
15) Should residential development under a certain number of units be provided the in-lieu option of
contributing funds equal to 90% of the one-half of one percent (1/2%) to a Public Art Fund?
Herital!e and Cultural Arts Commission Review
On February 9, 2006, Staff met with the Heritage and Cultural Arts Commission to review the draft
proposal for the Public Art Master Plan and to consider the issues brought forth by the Public Art Task
Force. After deliberation, the Heritage and Cultural Arts Commission suggested the following three
changes and/or additions to the Public Art Master Plan:
I) In the section on Public Art Program Opportunities, Existing Public Art (Page 4), the Commission
recommended including a paragraph identifYing existing artworks in the schools.
2) In the section on Public Art Program Guidelines for Private Development, Residential
Development (Page 15), the Commission recommended that condominium conversions be considered
exempt, based on the fact that they do not typically include the construction of new buildings but
instead may include renovation of existing buildings.
3) In the section on Public Art Program Guidelines for Private Development, Residential
Development (Page 15), the Commission recommended that residential projects of 19 units or less be
exempt from the public art zoning requirement (as opposed to an in lieu option of contributing funds
equal to 90% of the one-half percent to a Public Art Fund). This recommendation was based on the
conclusion that public art might not be appropriate for small residential projects and 19 units is the
threshold used by the City for exemptions to the Inclusionary Zoning Ordinance.
If the City Council concurs, Staff would recommend that the following changes (shown underlined) be
incorporated into the Public Art Master Plan:
PUBLIC ART PROGRAM - OPPORTUNTIES (PAGE 5)
Existinl! Public Art - School Proiects
In1994, the Dublin Unified School District and the Dublin Fine Arts Foundation formed a partnership to
create permanent art proiects in each of Dublin's schools involving a collaboration between professional
artists and the students. using Measure "B" monies. The goal of the proiect was to create works that
would enhance the environment of each school and create a sense of ownership for the students as well as
providing much needed arts education. A listing of the artwork and locations follows.
Murrav Elementarv School. "A Cultural Vovage" a courtvard mural created bv six classes from 1st
through 5th grade under the supervision of artists Sofie Siegmann and Kenneth Huerta (1995).
Wells Middle School. "Tell me and I will forget. Show me and I mav not remember. Involve me and I
will understand" and "Eauations" a tile wall pattern created bv students in collaboration with artist
Johanna Poethig (1997).
Nielsen Elementarv School. "We Make the World" an entrv-wav mural created bv 200 students in
collaboration with artists Garv Carlos and Jennifer Trammel (1998).
Dublin Elementarv School. "Soaring to New Heights" a mural created bv students from kindergarten
through 6th grade in collaboration with artist Argunnur Yr Gvlfadottir (1999).
PUBLIC ART PROGRAM - GUIDELINES FOR PRIVATE DEVELOPMENT (PAGE 15)
Exemptions
5) Anv current or future condominium conversion.
PUBLIC ART PROGRAM - GUIDELINES FOR PRIVATE DEVELOPMENT (PAGE 15)
Residential Development:
The Public Art Program requires all new residential developments including single-family (detached),
single family (attached), and multi-family in excess of 20 residential units to allocate one-half of one
percent (1/2%) of the Building Valuation per development project, to finance an art project according to
the public art guidelines.
PUBLIC ART PROGRAM - IMPLEMENTATION (PAGE 21)
Private Development:
For private development, a percent-for-art program is recommended whereby all residential (single-
family and multi-family) in excess of 20 residential units and non-residential (commercial, industrial and
office) development projects are required to allocate one-half of one percent (1/2%) ofthe project costs to
finance an art project according to the public art guidelines contained in the Master Plan.
PUBLIC ART ORDINANCE:
The Draft Public Art Master Plan proposes new policies that would require new development projects to
contribute public art either in kind or by a payment of a fee in lieu of an in-kind contribution.
Specifically, the policy would apply to:
I) All new commercial, industrial, and office development projects.
2) All residential development projects in excess of 20 residential units.
The ordinance would require applicants for development projects to which it applies (i) to allocate five-
tenths percent (0.5%) of the proposed project's building valuation (exclusive ofland) to finance an on-site
public art project or, alternatively, and at the option of the developer, (ii) to contribute funds to the City's
Public Art Fund equal to five-tenths percent (0.5%) of the proposed project's building valuation
(exclusive ofland) ("the In-Lieu Option"). For commercial, industrial, and office development project of
less than 50,000 square feet, the amount of the contribution under the In-Lieu Option would be forty-five
one-hundredths percent (0.45%) rather than five tenths percent (0.5%). If the In-Lieu Option were chosen,
then the applicant would be required to reserve a site within the project for public art, if the City deems
such a site necessary
Ifthe City Council desires to implement such a public art policy, the enactment of a policy will require the
adoption of a zoning ordinance that will be the subject of public hearings at the Planning Commission and
City Council. In the interim, the City Council, to ensure that the policy applies to applications deemed
complete before the policy becomes effective, could adopt a resolution expressing the City Conncil's
intent to adopt the proposed public art policy Adoption of such a resolution will ensure that the policy
applies to the fullest extent provided by law A draft resolution has been prepared by the City Attorney
(Attachment 2).
RECOMMENDATION:
The goals, guidelines and policies set forth in the Draft Public Art Master Plan represent an ambitious
plan. The plan, however, reflects the desire of the City of Dublin to develop and maintain a Public Art
Program that will create a unique sense of place in each neighborhood and create a strong sense of identity
for the City as a whole.
The Public Art Task Force and the Heritage and Cultural Arts Commission recommend adoption of the
Draft Public Art Master Plan with the modifications and changes discussed previously It is therefore
recommended that the City Council approve Draft Public Art Master Plan with the recommended
modifications/changes or provide additional direction. If approved, it is further recommended that the
City Council adopt the Resolution in Attachment 2 and direct Staffto proceed with development of Public
Art Ordinance for consideration by the Planning Commission and City Council.
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! of :2- 7
City of Dublin
Public Art
Master Plan
March 7, 2006
72 3/7/06
ATTACHMENT 1
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Z of;) ?
ACKNOWLEDGMENTS
City Council
Janet Lockhart, Mayor
Tony Oravetz, Vice Mayor
Kasie Hildenbrand
Claudia McCormick
George Zika
Heritage and Cultural Arts Commission
Connie Mack, Chairperson
Kim Halket, Vice Chairperson
Mary Beth Acuff
Janet Fasulkey
Judy Lussie
Georgean Vonheeder-Leopold
Sally White
Public Art Task Force
Michael Banducci
Judy Chamberlin
Stuart Cook
Janet Fasulkey
Kathy Kenna
Judy Lussie
Claudia McCormick
Michael Thornton
Georgean Vonheeder-Leopold
Robert Warren
Cover Photo
"Divided Sea", ~ Ned Kahn, 2004
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TABLE OF CONTENTS
Background... ........... .......... ......... ..... ........... ........... .......... ....... .... .... .............. ....... .... ............ .................... ...1
Public Art Master Plan
Public Art Opportunities........................................................................................................................ ........ 2
Public Art Guidelines............ ... .... .................. .................. ..................... ............................... .............. .......... ..2
Program Policies............................................................................................................................ ................ 2
Program Implementation.... ........................................ ................ ....... .... .................... ......... ............................2
Public Art Program - Overview
Public Art Vision. .......................... ... .............. ............................ ... ........ ........... ... .............. ................ .............3
Public Art Program Purpose...........................................................................................................................3
Public Art Program Goals... ....................... .......... ................. ................ ............ ......................... .............. ... ...3
Public Art Program - Opportunities
Existing Public Art - City Projects................................................................................................................ 4
Existing Public Art - Private Development................................................................................................... 5
Public Art Opportunities ~ City Projects.......................................................................................................5
Public Art Opportunities ~ Private Development..........................................................................................6
Site Selection Process............................................................................................................................. ....... 6
Public Art Program Guidelines for City Projects
Responsibilities................................................................................................................. ............................. 7
Artist Selection Process............................................................................................................................ ..... 9
Methods of Artist Selection....................................................................................................................... .... 9
Criteria for Selection of Artists or Artworks................................................................................................10
Eligible Artworks.......... .......... ........ .................. ............... ............ .... ............................ ................. ............... 11
Ineligible Artworks................................................................................................................................ ...... 11
Collection Review and Conservation........ ........... ....................... ....................................................... ........ ..11
Gifts or Loans of Artworks..........................................................................................................................12
Public Art Program - Guidelines for Private Development
Requirements..................... ........ .......... ... .... .... ........ ......... ............................................. ...................... ........ ..15
Exemptions... ......... .... ..................... ................. ................ ............ ...... .... ...... ...... ...................... .... .................15
Verification of Expenses..... ... ............ ......... .......... ...... .......... ................. ........... ................... ................ ........ 16
Assistance with Artist Selection............................................................. ............ ............ .................... ........ ..16
Eligible Costs........................................................................................................................... .................... 16
Non-Eligible Costs................ .... .......... ....... ....................... .......... ........ ........................ .................. ...... ......... 16
Criteria for Selection of Artist and Artworks...............................................................................................17
Process Steps.............................................................................................................................. .................. 17
Art Project Checklist..... ... ........ .......... ............... ... ...... .................. ............... ............................ ..................... 17
Public Art Program - Policies
Nonprofit Partnerships........................................................................................................................ ......... 18
Artist Rights............................................................................................................................ ..................... 18
Artistic Freedom of Expression......... .......................... ..... .............. ............. .......... .................. .......... ..... ..... 19
Community Participation and Outreach...................................................................................................... 19
Conflicts of Interest............................................................................................................................ ......... 20
Non-discrimination. ................ .......... ......... ................. ............. ..... ............. ........ ...... .................................... 20
Public Art Program - Implementation
Implementation Measures................. ....... .... ... .......... ............ ... ..... ............. ...... ........ ........................... ..... ....21
Funding Mechanisms..... ....... .... .......... .................. ...... ..... .......... .......... .......... ..... .... ...... .............. .... .... .........21
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BACKGROUND
The City of Dublin has seen remarkable change
over the last decade. Since the late 1990s, the
City has grown dramatically with new housing,
retail and office development, and public
improvements. Additional housing and retail is
current! y under construction.
Dublin's public art program has grown along
with City development. Begun as a
partnership with the nonprofit Dublin Fine
Arts Foundation in the late 1980s, the City
boasts a collection of 19 City owned works,
two works on long-term loan, and four
privately owned works displayed in public
places throughout Dublin.
In 1997, the City of Dublin adopted its first
Public Art Policy The Policy encouraged
development projects to include artwork in
buildings and public spaces, and set out
criteria for artwork selection and guidelines for
implementation. The Policy identifies the
Dublin Fine Arts Foundation to act in an
advisory capacity to the City and developers
on public art projects.
Since the adoption of the Public Art Policy,
many fine artworks have been created for the
City of Dublin. However, many of the
conditions on which the 1997 Policy was
based have changed. In 1999, the Heritage
and Cultural Arts Commission was established
to act in an advisory capacity to City Council
on matters pertaining to art, including public
art. City Departments were reorganized in
2000, to include arts and culture within the
Department of Parks and Community Services.
In 2002 a full-time Heritage and Cultural Arts
Supervisor position was created, with the
management of public art as a major
responsibility
City of Dublin
Public Art Master Plan - DRAFT
4 of' ;) 7
In 2001, the Dublin Heritage and Cultural Arts
Commission completed its first long-range
plan that called for the development of a
Public Art Master Plan to identify
opportunities for public art and to also revise
the Public Art Policy to identify alternate
funding sources and approval processes for
public art. It was in this context of program
growth and change that Wright & Associates
was hired to develop a Public Art Master Plan
in July 2003. A Public Art Master Plan Task
Force was created to provide feedback and
guidance during the development of the plan.
March 7,2006
Page I of 22
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PUBLIC ART MASTER PLAN
This Public Art Master Plan describes the
principle methods used to develop public art in
the City of Dublin including:
City Projects:
Projects developed and funded by the City of
Dublin. These projects are planned by City
Staff in conjunction with the development of
the annual Capital Improvement Program
based on available funding.
City Projects in Partnership with
Community Organizations:
Projects developed in partnership with
nonprofit and community organizations such
as the Dublin Fine Arts Foundation (DFAF)
which may be funded, in part, by the City of
Dublin.
Private Development:
Projects on private property funded and
constructed by private developers.
The Plan outlines opportunities, guidelines and
policies for the City's Public Art Program as
well as implementation strategies.
Public Art Opportunities
The Plan summarizes potential opportunities
for the placement of public art both on public
and private property Opportunities were
developed based on a review of the existing
City infrastructure, proposed City specific
plans, private development projects and
proposed City capital projects.
Public Art Guidelines
The guidelines establish administrative
procedures for implementing the proposed
Public Art Program including City Council,
Heritage and Cultural Arts Commission and
City of Dublin
Public Art Master Plan - DRAFT
6"C!f~7
Staff responsibilities, procedures for site and
artist selection, eligible artworks, collection
review, and funding options.
Prol!ram Policies
These policies will give the City Council,
Heritage and Cultural Arts Commission, Staff
and the public guidance on issues that often
arise in the administration of a public art
program. They reflect the best practices in the
field, adjusted to fit the unique circumstance of
the City of Dublin.
Prol!ram Implementation
Strategies for implementation of the Public Art
Program as well as potential funding
mechanisms for both City and private
development projects are summarized in this
section.
"The Risinf! Blue" bv Yoshio Taylor (20031
March 7, 2006
Page 2 of 22
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PUBLIC ART PROGRAM -
OVERVIEW
Public Art Vision
The City of Dublin celebrates humanity and
promotes a healthy civic society though the
administration of its Public Art Program. The
Public Art Program and its collection inspire
residents and attract visitors with high quality
artworks, both freestanding and incorporated
in Dublin's public spaces.
The Public Art Program will create a unique
sense of place and a strong identity for the
City as a whole. This vision will be furthered
through the creation and promotion of a
citywide collection of art works specifically
placed within the community, which enhance
urban planning goals and portray the dreams
and visions ofthe community
Public Art Prol!ram Purpose
The purpose of Dublin's Public Art Program is
to inspire civic pride among its residents and
strengthen the City's regional identity by
enhancing public spaces, giving character to
neighborhoods and business districts, and
providing numerous opportunities for people
to experience visual art.
Public Art Prol!ram Goals
I) Establish and enhance pedestrian friendly
public spaces such as parks, plazas,
pathways, public restrooms, parking lots
and other places where people travel or
gather.
2) Strengthen the umque character of
individual neighborhoods, business
districts and transit corridors with artwork
that relates to the site's purpose, history
and natural environment.
City of Dublin
Public Art Master Plan - DRAFT
00\).7
3) Provide numerous opportumtles for
Dublin's cItizens to gain a deeper
understanding and appreciation for visual
art.
4) Enhance the City's identity and regional
image by actively promoting Dublin's
unique public art collection.
5) Encourage the creation of artworks that are
integrated into the City's built
environment, including signage, gateways,
sidewalks, bus stops, bollards, parking
structures, crosswalks and other public
amenities.
6) Involve artists in the planning of public
spaces such as parks, and transit corridors.
7) In existing neighborhoods and parks,
ensure community support for the artworks
through public participation in artist
selection and artwork development.
8) In new developments, support the design
themes, goals and objectives of City
planners and private developers by
working closely with these parties in the
development of public art.
9) In rehabilitation of existing developments,
further the design themes and goals of the
area by working with residents and
business owners as well as City planners
and private developers in public art
planning and development.
"Aaron and Dillon" by Katherine Keefer (2002)
March 7, 2006
Page 3 of22
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PUBLIC ART PROGRAM -
OPPORTUNITIES
The City of Dublin has extensive plans to
build new neighborhoods and rehabilitate
others. As the plans are implemented, there
will be many opportunities to involve artists in
the early design of urban development
projects. Artists will be encouraged to work
with the City's Heritage and Cultural Arts
Commission and Staff, Commnnity
Development Department, private developers,
neighborhood residents and business owners to
enhance constituents' goals and design themes
for each neighborhood.
This opportunities section summarizes existing
public art projects both public and private and
identifies potential projects for the placement
of public art in the City of Dublin.
Existinl! Public Art - Citv Proiects
Beginning in 1990, the City has actively
pursued the development of public art.
Identifying public art opportunities at local
parks and City facilities, Dublin's collection
now includes 21 artworks for public display
A listing of the public artwork and locations
follows.
Dublin Civic Center
"GAIA" by Ned Smyth (1990)
"Gail" by Katherine Keefer (1994)
"Aaron and Dillon" by Katherine Keefer
(2002 )
"20th Anniversarv Ouilt" by Linda Schmidt
(2002)
"Sisyphus" by Roger Berry (1989, on loan
since 1992)
"Steel Water Color #99" by Fletcher Benton
(1989, on loan since 1996)
70(:;'7
Dublin Library
"Know Wav" by Robert Ellison (2003)
"Seasons" by Peter Mollica (2003)
"Cutouts" by Mark Evans and Charlie Brown
(2003)
Dublin Senior Center
"Wisdom Through the Ages" by Rowland
Cheney (2005)
Art in the Parks
Commissioned by the Dublin Fine Arts
Foundation
Shannon Park: "Sirius" by Peter Voulkos
(1990)
Stagecoach Park: "Mosaic Tile Seating
Area/Wagon Wheel" by Twyla Arthur (1996)
Alamo Creek Park: "Black Pool" by Alan
Counihan (1997)
Mape Memorial Park: "Archwav" by Donna
Billick and Troy Corliss (1999)
Kolb Park: "Dust in the Universe" by John
King (2000)
Ted Fairfield Park: "Birdwatch" by Johanna
Poethig (2002)
Dolan Park: "Dreams of Longing After
Nothing" by Bryan Tedrick (2004)
Emerald Glen Park: "Divided Sea" by Ned
Kahn, (2004)
Underpass Murals
1-680 at Dublin Boulevard and 1-680 at
Amador Valley Boulevard
"Historic Crossroads" by Daniel Galvez, John
Pugh, and John Wehrle (2003)
Bus Shelter Art
Dublin Boulevard. north at Village Parkway
Dublin Boulevard north and south at Golden
Gate Drive.
By Dan Dykes (2003)
City of Dublin
Public Art Master Plan - DRAFT
March 7, 2006
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Existinl!: Public Art - Private Development
In 1997 the City of Dublin adopted its first
Public Art Policy The Policy encouraged
development projects to include artwork in
buildings and public spaces. To date four
private development projects have included
artwork. A listing of the artwork and locations
follows.
Dublin Boulevard Safeway' "Dublin Time"
by Dan Dykes (2004)
Expo Design Center: "Indesign" by Ray Lamb
(2001)
Archstone Apartments: "Ironhorse Trail" by
Vickie Jo Sowell (2002)
Waterford Shopping Center "The Rising
Blue" by Y oshio Taylor (2003)
Public Art Opportunities - Citv Projects
Capital Improvement Projects
A Capital Improvement project means any
permanent public improvement project paid
for wholly by monies appropriated by the City
to construct, improve, or renovate a building,
including its appurtenant facilities, a
decorative or commemorative structure, a
park, a sidewalk, a parking facility, a utility, or
any portion thereof, within the City limits or
under the jurisdiction of the City
In large capital projects it is recommended that
artworks be located on site, using a general
budget guideline of 1% - 2% of the total
capital project budget. Potential capital
projects include:
. Shannon Community Center
Reconstruction
. Emerald Glen Park Recreation and Aquatic
Center
. Emerald Glen Park Community Center
. Community Theater/Cultural Arts Center
'6 0.( ;17
Parks
Public art should be included in neighborhood
and community parks. Potential artwork
locations should be identified as part of the
park design. Installation of art shall occur at
snch time that occupancy of the surrounding
development reaches a minimum of 25%.
Neighborhood Selection Committees should
be convened to assist with artwork selection.
Coordination with the Dublin Fine Arts
Foundation on the award winning "Art in the
Parks" project should be continued, as deemed
appropriate. Potential park projects include:
. Bray Commons
. Dublin Ranch Neighborhood Parks
. Dublin Historic Park
. Fallon Sports Park
. Fallon Village Neighborhood and
Community Parks
. Schaefer Ranch Parks
. Transit Center Park
Public Art Venue
A Public Art Venue is a location where several
pieces of public art are on display in a
consolidated area. The size of the site can
typically vary from 1/3 acre to 10 acres in a
park location, or in the case of a streetscape,
one to several blocks long. Usually, a large
number of different types of art sculptures are
on display for the public's view, in some
cases, surrounded by a garden like setting.
Some Venues are thematic in nature whereas
others can be educational. Public Art Venues
can range in cost from $350,000 up to $5
million or more, depending on the amount of
art pieces and possible land costs. Potential
locations for a Public Art Venue include:
. Camp Parks
. Dublin Historic Park
. Emerald Glen Park
City of Dublin
Public Art Master Plan - DRAFT
March 7, 2006
Page 5 of 22
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Public Art Opportunities - Private
Development
As the City embarks on development of area
specific projects, opportunities for public art
thrive. Public art can be included in a single
development project or part of a larger planned
development. Artworks should be located in
an area which is accessible to the public and
allow for umestrained viewing from a variety
of vantage points. Sites may include urban
gateways, vistas, public spaces and plazas, or
other interior or exterior, publicly accessible
places.
As a condition of approval, public art will be
included in the following private development
projects:
. Gateway Medical Center
. General Motors
. Ikea
. Metropolitan and Dublin Station
. San Ramon Village
. Sorrento
. Tralee
. Ulferts
Other potential private development projects
may include, but are not limited to
. Camp Parks
. Dublin Land Company
. Dublin Place Shopping Center
. Dublin Transit Center
. Emerald Place
. Fallon Villages
. Wallis Ranch
. West Dublin BART
Site Selection Process
Sites will be selected based on the Public Art
Master Plan and goals of the public art
program.
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1) Establish and enhance pedestrian friendly
public spaces where people travel or
gather
2) Sites that are accessible to the public a
minimum of eight hours a business day
may be considered suitable locations for
public art.
3) Site spaces may be interior or exterior
4) Locations can include surface treatments
of buildings, retaining walls and bridges.
The definition of "location" can also be
expanded by an artist's ability to extend
the possibilities for public art, and would
then be determined on a case-by-case
basis.
5) Strengthen the umque character of
individual neighborhoods, business
districts and transit corridors with artwork
that relates to the site's purpose, history
and natural environment.
6) Provide numerous opportunll1es for
Dublin's citizens to be exposed to and gain
a greater appreciation for visual art.
7) Enhance the City's identity and regional
image by actively promoting Dublin's
unique public art collection.
In addition, sites should have maximum public
exposure.
For site selection to be maximized, the artist
will work with developers, city planners,
residents and business owners so that the
theme and development goals of the project
are enhanced. This will allow the artist and
community to decide if a work is best
incorporated into the building or other
infrastructure, or created as a freestanding
artwork. This process underscores the
importance of involving the artist at the same
time as the project architect.
City of Dublin
Public Art Master Plan - DRAFT
March 7, 2006
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PUBLIC ART PROGRAM -
GUIDELINES FOR CITY
PROJECTS
The guidelines outlined below establish
procedures for the implementation of the
Public Art Program for City projects.
Responsibilities
The City Council shall:
. Adopt policies and procedures under
which the Public Art Program operates;
. Review and approve the annual workplan
presented by Staff on behalf of the
Heritage and Cultural Arts Commission
that shall include identification of eligible
capital improvement projects and
recommended funding appropriations;
. Appropriate monies for individual capital
improvement projects as part of the annual
capital budgeting process;
. Approve all contracts with artists; and
. Approve all public works of art.
The Heritage and
Commission shall:
. Provide oversight of the Public Art
Program,
. Review and recommend the annual public
art workplan to City Council,
. Recommend guidelines, policies and
procedures for the selection,
implementation and conservation of public
art in Dublin to the City Council,
. Receive and review the recommendations
of the Artist Selection Panel and forward
to the City Council;
. Review and approve Staff
recommendations regarding the care and
maintenance of the Public Art Collection;
. Support Staff in community outreach
efforts;
Cultural
Arts
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. Review and recommend proposed gifts of
public art to the City, as well as loans and
long term exhibitions of public art on City-
owned property;
. Review and recommend accessioning
(acquisition) and de-accessioning
(removal) of artworks from the Public Art
Collection, and
. Periodically review and recommend
changes to the Public Art Program
guidelines, policies and procedures.
City Staff shall:
. Steer the overall work objectives of the
Public Art Program, such as project
administration, artist project management,
short and long-term planning and
community outreach,
. Lead the development of the annual public
art workplan that shall include
identification of eligible capital
improvement projects and funding
appropriations and submit to the Heritage
and Cultural Arts Commission;
. Monitor the overall development of the
Public Art Collection, including ensuring
that the Collection policies are followed;
. Oversee the existing public art collection,
survey the works quarterly, update the
maintenance survey and communicate
maintenance needs to appropriate staff
and/or consultants;
. Advise the Heritage and Cultural Arts
Commission and the artist selection panel,
. Act as liaison to the artist selection panels;
. Act as a liaison to the Dublin Fine Arts
Foundation;
. Provide services to assist pri vate
developers in creating and implementing
their public art plans;
. Present recommendations to the Dublin
City Council on behalf of the Heritage and
Cultural Arts Commission; and
City of Dublin
Public Art Master Plan - DRAFT
March 7,2006
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. Ensure community outreach and citizen
participation in the Public Art Program.
Artist Selection Panels shall:
. Be ad-hoc panels formed for a limited
period of time and be appointed by the
Mayor with the consent of the City
Council with the responsibility of
recommending artists for individual City
projects or groups of projects;
. Be comprised of individuals representing
the following interests: arts professionals,
community leaders, business owners,
residents, gallery owners and art educators,
and
o One or more panelists shall be a
representative from the Heritage and
Cultural Arts Commission
o At least half the panel shall be Dublin
residents
o One or more panelists shall be
professional artists, architects or
landscape architects with experience in
public art
. Have strong representation from partnering
nonprofit organizations, when appropriate;
. Recommend to the Heritage and Cultural
Arts Commission an artist or artists to be
commissioned for projects;
. Review the credentials, prior work,
proposals and other materials submitted by
artists for particular projects;
. Look for the best fit between the artist and
the requirements in the project prospectus
and guidelines; and
. Be sensitive to the public nature of each
project and the necessity for cultural
diversity in the Public Art Program.
City Departments shall:
. Determine, in consultation with the
Heritage and Cultural Arts Staff, which
projects are eligible for public art
inclusion, the amount of eligible project
City of Dublin
Public Art Master Plan - DRAFT
II 0 f ,,27
costs available for public art and whether
the project is appropriate for artist
involvement;
. Provide the Heritage and Cultural Arts
Staff with information on the capital
improvement program, budgets and
schedules;
. Desigoate a departmental representative to
participate in the artist selection process if
appropriate;
. Review the maintenance needs survey for
artworks located at the site; and
. Inform the project architect of the artist
involvement in the capital improvement
project and the method of artist selection.
Construction Project Managers shall:
. Collaborate with the Heritage and Cultural
Arts Staff on the development of public art
projects;
. Coordinate with the Heritage and Cultural
Arts Staff on all issues related to the Public
Art Program and the overall project
including safety, liability, timeline, code
requirements and installation deadlines,
etc., and
. Provide Heritage and Cultural Arts Staff
and artist with the appropriate
documentation necessary for project
compatibility and completion (i.e.,
architectural desigo drawings and
specifications, as-built drawings, structural
drawings, mechanical drawings, electrical
drawings, materials to support public
outreach efforts, etc.).
'"
"Cutouts" hv Mark Evans and Charlie Brown (2003)
March 7, 2006
Page 8 of 22
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Artist Selection Process
Selecting the "right" artist - one whose
experience, artistic style, commitment to
collaboration, communication and facilitation
skills matches the needs of the project ~ is
critical to the success of any project.
Specifically, the goals of the selection process
are to:
. Implement the goals of the overall capital
improvement program through an
appropriate artist selection;
. Further the mission and goals of the Public
Art Program;
. Select an artist or artists whose existing
public artworks or past collaborative
efforts have maintained a level of quality
and integrity;
. Identify the optimal approach to public art
that is suitable to the demands of the
particular capital project;
. Select an artist or artists who will best
respond to the distinctive characteristics of
the site and the community it serves;
. Select an artist or artists who can work
successfully as members of an overall
project design team, and
. Ensure that the selection process represents
and considers the interests of all parties
concerned, including the public, the arts
community and the City department
involved.
In consideration of selection of an artist for a
City Public Art project, certain requirements
of the artist will need to be met. These
requirements include:
. Submit credentials, visuals, proposals
and/or project materials as directed for
consideration by artist selection panels;
. Conduct necessary research, including
attending proj ect orientation meetings and
touring project sites, when possible;
17--0/;;'7
. If selected, execute and complete the
artwork, conceptual work or design work,
or transfer an existing work, in a timely
and professional manner;
. Work closely with Heritage and Cultural
Arts Supervisor, the project manager,
design architect and/or other design
professionals associated with the project;
. Make presentations to City Council, the
Heritage and Cultural Arts Commission
and other reviewing bodies at project
milestones as required by contract; and
. Make public presentations, conduct
community education workshops, or do a
residency at an appropriate time and forum
in the community where the artwork will
be placed, as required by contract.
Methods of Artist Selection
The method of selection for individual projects
shall be determined by City Staff in
consultation with the Heritage and Cultural
Arts Commission in accordance with the
adopted Public Art Program guidelines and
policies. Any ofthe following methods may be
used, depending upon the requirements of a
particular project.
Open Competition: An open competition is a
call for artists for a specific project in which
artists are asked to submit evidence of their
past work. Any artist may submit credentials
and/or proposals, subject to any limitations
established by the Artist Selection Panel. Calls
for entries for open competitions will be
sufficiently detailed to permit artists to
determine whether their work is appropriate
for the project under consideration.
Limited or Invitational Competition: A limited
number of artists shall be invited by the artist
selection panel to submit credentials and/or
proposals for a specific project. Artists shall be
invited, based on their past work and
City of Dublin
Public Art Master Plan - DRAFT
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demonstrated ability to successfully respond to
the conditions posed by the particular project
(i.e., water features, light works, paintings,
sound works, landscape works, design team
efforts, etc.), or based on other non-aesthetic
Public Art Program goals (i.e., artists who
reside in a particular neighborhood where a
project is occurring, local artists or regional
artists, etc.).
Pre-aualified Artists List: Heritage and
Cultural Arts Staff will develop a pool of pre-
qualified artists who can be selected for small,
community-based projects with budgets under
$25,000, where a separate selection panel may
not be warranted, if recommended by the
Heritage and Cultural Arts Commission.
Mixed Process: A mixed process may include
any combination of the above means.
Criteria for Selection of Artists or Artworks
. Oualifications: Artists shall be selected
based on their qualifications as
demonstrated by past work and the
appropriateness of their concepts to the
particular project.
. Oualitv. Of highest priority are the design
capabilities of the artist and the inherent
quality of artwork.
. Media. All forms of visual arts shall be
considered, subject to any requirements set
forth by the project prospectus.
. Stvle: Artists whose artworks are
representative of all schools, styles and
tastes shall be considered.
. Appropriateness to Site: Artwork designs
shall be appropriate in scale, material, form
and content to their immediate social and
physical environments.
. Appropriateness to Public Art Program
Goals: Artworks should address, or artists
should be willing to address within their
process, a commitment to enhancing public
City of Dublin
Public Art Master Plan - DRAFT
l~o{;).7
spaces and giving character to
neighborhoods by supporting the larger
urban design themes of the neighborhood
or district.
. Permanence: Consideration shall be given
to structural and surface integrity,
permanence and protection of the proposed
artwork against theft, vandalism,
weathering, excessive maintenance and
repair costs.
. Elements of Design: Consideration shall be
given to the fact that public art is a genre
that is created in a public context and that
must be judged by standards that include
factors in addition to the aesthetic. Public
art may also serve to establish focal points;
terminate areas; modify, enhance or define
specific spaces; establish identity; or
address specific issues of urban design.
. Communitv Values: While free artistic
expression shall be encouraged,
consideration must be given to the
appropriateness of artworks in the context
oflocal community and social values.
. Public Liabilitv. Safety conditions or
factors that may bear on public liability
must be considered in selecting an artist or
artwork.
. Diversitv. The Public Art Program shall
strive for diversity of style, scale, media
and artists, including ethnicity and gender
of artists selected.
. Communications: The ability of the artist
to effectively communicate with a variety
of groups, including other design
professionals, public officials and
community members, should be taken into
consideration.
"Dust in the Universe" by John King (2000)
March 7, 2006
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Elicible Artworks
It is the policy of the City Council that all
artworks commissioned or acquired under the
public art program be designed by professional
visual artists. Such artworks include, but are
not limited to, the following:
. Sculpture: free standing, wall supported or
suspended, kinetic, electronic; in any
material or combination of materials.
. Murals or portable paintings: in any
material or variety of materials, with or
without collage or the addition of non-
traditional materials.
. Earthworks, fiber-works, neon, glass
mosaics, photographs, prints, calligraphy,
any combination of forms of media
including sound, literary elements, film,
holographic images and video systems;
hybrids of any media and new genres.
. Furnishings or fixtures, including but not
limited to gates, railings, streetlights,
signage, seating, etc., if created by artists
as unique elements or limited editions.
. Artistic or aesthetic elements of the overall
architecture or landscape design if created
by a professional artist or a design team
that includes a professional artist.
. Temporary artworks or installations, if
such artworks serve the purpose of
providing community and educational
outreach purposes.
. The incremental costs of infrastructure
elements, such as sound-walls, utility
structures, roadway elements or other
items if designed by a professional artists
or a design team that included an artist as a
co-designer.
Inelicible Artworks
.
"Art objects" which are mass produced or
of standard manufacture, such as
playground equipment, fountains or
/Lt of,;7
statuary elements, unless incorporated into
an artwork by a project artist.
. Reproductions, by mechanical or other
means, of original works of art, except in
the cases of film, video, photography,
printmaking or other media arts.
. Works that are decorative, ornamental or
functional landscape or architectural
elements except when commissioned from
an artist as an integral aspect of a structure
or site.
. Those elements generally considered to be
components of the landscape architectural
design, vegetative materials, pool(s), paths,
benches, receptacle, fixtures, planters, etc.,
except when designed by artists.
Collection Review and Conservation
At least once in every five-year period, the
Public Art Collection should be evaluated for
the purposes of collection management and
conservation in order to assess the collection's
condition. The City, with the advice of the
Heritage and Cultural Arts Commission and
approval of City Council, shall retain the right
to de-accession any work of art in the
Collection, regardless of the source of funding
for the particular artwork.
Objectives:
. To establish a regular procedure for
evaluating artworks in the Public Art
Collection;
. To establish a regular procedure for
repairing public artworks;
. To ensure regular maintenance of public
artworks and that all maintenance is
completed with the highest standards of
professional conservation;
. To establish standards for the acquisition
of artworks by the City of Dublin;
. To strive for an equitable distribution of
artworks throughout the City
City of Dublin
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March 7, 2006
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. To ensure that de-accessioning is governed
by careful procedures; and
. To insulate the de-accessioning process
from fluctuations in taste.
ACQuisition Review Standards:
. Acquisitions should be directed toward
artworks of the highest quality;
. Acquisition of artworks into the Public Art
Collection implies a commitment to the
ongoing preservation, protection,
maintenance and display of the artworks
for the public benefit;
. Acquisition of artworks, whatever the
source of funding, should imply
permanency within the Public Art
Collection, so long as physical integrity,
identity and authenticity are retained, and
so long as the physical sites for the
artworks remain intact; and
. When possible, artworks should be
acquired without restrictions as to future
use and disposition.
De-accessioning Review Standards:
Any proposal for de-accessioning ~ the
destruction or removal of an artwork in the
collection - or relocation of an artwork shall
be reviewed by the Heritage and Cultural Arts
Commission according to the policy and
procedures contained herein and shall be as
deliberate as those practiced during the initial
selection. This process should operate
independently from short-term public
pressures and fluctuations in artistic or
community taste. During the review process,
the work of art shall remain accessible to the
public in its original location. The final
decision with respect to de-accessioning of
artworks shall rest with the City Council.
De-accessioning should be a seldom-employed
action that operates with a strong presumption
against removing works from the Collection.
Artwork may be considered for review toward
II)()r.2 7
de-accessioning from the Public Art Collection
if one or more of the following conditions
apply'
. The condition or security of the artwork
cannot be reasonably guaranteed;
. The artwork requires excessive
maintenance or has faults of design or
workmanship and repair or remedy is
impractical or unfeasible;
. The artwork has been damaged and repair
is impractical or unfeasible;
. The artwork's physical or structural
condition poses a threat to public safety;
. No suitable site is available, or significant
changes in the use, character or design of
the site have occurred which affect the
integrity ofthe work;
. Significant adverse public reaction has
continued unabated over an extended
period oftime (at least five years or more);
. De-accessioning is requested by the artist;
or
. The site and/or agency housing the work is
undergoing privatization.
When an artwork in the collection is being
considered for de-accessioning, the artist shall,
when practical, be given the first right of
refusal to purchase the work at its fair market
value.
Gifts or Loans of Artworks
Artworks proposed for donation or long-term
(one year or longer) loan to the City shall be
carefully reviewed by the Heritage and
Cultural Arts Commission in order to meet the
following objectives prior to submitting to the
City Council for approval.
. To provide uniform procedures for the
review and acceptance of gifts or loans of
artworks to the City;
City of Dublin
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.
To vest in a single agency the
responsibility of insuring the management
and long-term care of the donated
artworks;
To facilitate planning for the placement of
artworks on City-owned property;
To maintain high artistic standards for
artworks displayed in City facilities; and
To provide for appropriate recognition for
donors of artworks to the City
.
.
.
Review Criteria for Gifts or Loans of
Artworks:
Aesthetic considerations. To ensure artworks
of the highest quality, proposed gifts or long-
term loans of artworks should be accompanied
by a detailed written proposal and concept
drawings of the proposal and/or photographs
of an existing artwork, documentation of the
artist's professional qualifications and, if
needed, a current certified appraisal of the
worth of the artwork. The following will be
considered in the acceptance of a gift or loan
of artworks:
. To preserve artworks which provide the
public with a truer understanding and
deeper appreciation of historic Dublin.
. To strengthen and enrich the public art
collection of the City
. To promote artwork that has an
educational or communicative function.
. To choose artwork that is.the best available
example to accomplish an interpretive
purpose.
Financial considerations. Based on the cost
of installation, the proposal should identify
sources of funding for the project, and the
estimated cost of maintenance and repair over
the term of the loan or expected life of the
artwork. Legal title to the donated artwork
must pass from the donor to the City without
restriction or conditions. Restrictive gifts are
detrimental to the artwork collection and
City of Dublin
Public Art Master Plan - DRAFT
/fc,o(J7
Sb,ould be courtll9~hld~clined. A legal
instrument of conveyance of the work of art
should be executed between the City and
donor
Liability The proposal should discuss
susceptibility of the artwork to damage and
vandalism, any potential danger to the public
and any special insurance requirements. The
City will accept long-term loans only to fill a
g~p in the City's public art collection.
Artwo.rks that are on indefinite loan shall have
an expiration orrenewal date defined.
Environmental considerations. The proposal
should address appropriateness of the artwork
to the site and the scale of the artwork in
relation to its immediate context. The Heritage
and Cultural Arts Commission will review and
discuss the donation and direct Staff as to any
questions to be asked of the donor or artist. A
personal appearance by artist may be
requested. The Commission will determine
when all issues have been addressed and
recommend to accept or reject the artwork.
Proposed artwork donations shall be reviewed
by the Heritage and Cultural Arts Commission
and approved by the City Council.
"Wisdom Throuf!h the Af!es" bv Row/and Cheney (1990)
March 7, 2006
Pagel30f22
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Donation proposals shall be accompanied by
the following information:
. Slides, photos or a model of the proposed
work;
. Biography ofthe artist;
. Proposed site and installation plans;
. Monetary value of the artwork and budget
for installation;
. Maintenance requirements for the artwork;
and
. Contact information for the donor
Exceptions to the Review Process for Gifts or
Loans of Artworks:
Gifts of state presented to the City by foreign
governments or by other political jurisdictions
of the United States - municipal, state or
national - which may be accepted by the City
Council on behalf of the City shall be
reviewed as follows:
. Permanent placement of artworks of
substantial scale, suitable and accessible
for public display shall be determined
jointly by the appropriate City Department
and the Heritage and Cultural Arts
Commission with the approval of the City
Council,
. Appropriate recognition and publicity shall
be the responsibility of the City Council;
and
. If not provided by the donor, maintenance
of the artwork shall be the responsibility of
the department with jurisdiction over the
site, in consultation with the Heritage and
Cultural Arts staff.
City of Dublin
Public Art Master Plan - DRAFT
17 0 f.27
"Sisvvhus" by Roger Berr" (1989)
March 7,2006
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PUBLIC ART PROGRAM -
GUIDELINES FOR PRIVATE
DEVELOPMENT
The guidelines outlined below establish
procedures for the implementation of the
Public Art Program for Private Development
projects.
Reuuirements
Commercial, Industrial, Office
Development:
The Public Art Program requires all new
commercial, industrial, and office
development projects over 50,000 square feet
to allocate one-half of one percent (1/2%) of
the Building Valuation (exclusive of land) per
development project, to finance an art project
according to the public art guidelines.
In lieu of providing on-site artwork, an
applicant may choose to deposit the required
allocation into a Public Art Fund. If an in-lieu
fee option is chosen, the developer must
reserve a space for possible public art to be
installed by the City, if the City determines
such a space is necessary
Any new commercial, industrial, and office
development project under 50,000 square feet
will be required to allocate one-half of one
percent (1/2%) of the Building Valuation
(exclusive ofland) per development project, to
finance an art project Q!: in lieu of providing a
public art work on site, may contribute funds
equal to 90% of the one-half of one percent
(1/2%) to a Public Art Fund.
The building valuations shall be calculated by
the City's Building Official.
An applicant may choose to allocate more than
thel/2% of Building Valuation to public art.
l<6ofJ7
The Public Art obligation, if art is to be
installed on-site, must be satisfied prior to the
issuance of a Certificate of Occupancy If the
in lieu fee option is chosen, the obligation
must be satisfied prior to the issuance of the
first building permit.
Residential Development:
The Public Art Program reqUIres all new
residential developments including single-
family (detached), single family (attached),
and multi-family to allocate one-half of one
percent (1/2%) of the Building Valuation per
development project, to finance an art project
according to the public art guidelines.
The building valuations shall be calculated by
the City's Building Official.
In lieu of providing on site artwork, an
applicant may choose to deposit the required
allocation into a Public Art Fund. If an in-lieu
fee option is chosen, the developer must
reserve a space for possible public art to be
installed by the City, if the City determines
such a space is necessary
An applicant may choose to allocate more than
thel/2% of Building Valuation to public art.
The Public Art obligation, if art is to be
installed on-site, must be satisfied prior to the
issuance of a Certificate of Occupancy If the
in lieu fee option is chosen, the obligation
must be satisfied prior to the issuance of the
first building permit.
Exemptions
The following categories of projects are
exempt from the Public Art Program
requirements:
I) Any current or future tenant improvement
projects;
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2) Any 100% low-income housing projects;
3) Child Care Centers;
4) Nonprofit agencies and institutions that
exclusively provide social services only, to
the general public.
Verification of Expenses
The Project Developer shall provide
satisfactory evidence to the Parks &
Community Services Department that the
minimum allocation (1/2% of the Building
Valuation for commercial, industrial, office
and residential development) has been
expended for art work or allocated to the
Public Art Fund, prior to the issuance of the
Certificate of Occupancy (for on-site work) or
prior to the issuance of a building permit (for
in lieu fee option) for the development project.
All financial arrangements shall be negotiated
between the Project Developer and the artistes)
and shall be verified in a written agreement.
Copies of the executed contracts between the
applicant and the artists shall be submitted to
the Parks & Community Services Department
prior to the issuance of the Certificate of
Occupancy
Assistance with Artist Selection
If an applicant elects to provide public art, the
applicant is free to choose the artistes) of its
choice. The Parks & Community Services
Department can assist the applicant, in
selecting and locating qualified artists for their
project and can provide a list of private art
consultants that can assist the applicant with
artist selection. In addition, technical support
and artwork review and critique can be
provided by the Parks & Community Services
Department.
/9 ,,/ ').7
Elieible Costs
The following costs shall be included in
determining whether the public art allocation
meets the minimum required allocation:
. Artists, professional design and production
fee inclusive of labor, materials and
services including art consultant or
management fees provided that these fees
do not exceed 15% of the minimum
allocation;
. Travel of the artist for site visitation and
research;
. Transportation of the work to the site;
. Installation of the completed work;
. Sales tax;
. Any required permit or certification fees;
. Identification plaques;
. Directional or other functional elements
such as supergraphics, signing, color-
coding, etc., provided they are designed by
an artist and are, in the opinion of the City,
an integral part of the work of art;
. Walls, bases, pools or other architectural
components on or in which works of art
are placed or affixed, provided they are an
integral part of the work of art;
. Electrical, water or mechanical services for
activation of the work, when they are an
integral part of the work of art.
Non-Elieible Costs
The following costs will not be accepted as
satisfying the Public Art Program
requirements:
. Preparation of the site EXCEPT as
necessary to receive the work of art.
. Exhibitors and education aspects which are
interpretive of and tangential to the actual
work of art. This includes tours and
docents, videotaping or filming of
construction and installation of artwork.
City of Dublin
Public Art Master Plan - DRAFT
March 7,2006
Page 16 of22
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Criteria for Selection of Artist and Artwork
The criteria followed in the selection of an
artist and eligible artwork should be consistent
with the City's policies for public projects (see
Criteria for Selection of Artists or Artworks,
and Eligible Artworks, page 10 and II).
Process Steps
I) The Project Developer shall submit a
completed Site Development Review
(SDR) application to the Community
Development Department, Planning
Division. The applicant will be informed
of the Public Art requirement and policies,
and will be encouraged to meet with the
Parks & Community Services Department
to discuss the requirements.
2) Residential Development Applicants, who
desire to provide public art within their
projects, are required to present a plan to
the City that conforms to the requirements
of the Public Art Master Plan. The
Applicant's plan shall be submitted at the
time of an application for tentative map in
which individual lots are created. If a
tentative map is not required in the project,
the plan for public art shall be submitted at
the time of Site Development Review
(SDR).
3) The Building Valuation will be verified
and the minimum art allocation will be
calculated by the Building Division upon
receipt of the building permit application.
The developer may be required to apply
and obtain a separate building permit for
the construction and installation of the art
project.
4) Applicants choosing not to provide on site
artwork will be required to pay in lieu fees
of a minimum art allocation of 1/2% for
commercial, industrial, office, and
residential developments and 90% of 1/2%
for commercial, industrial, and office
20 of:rl
developments under 50,000 square feet to
the Public Art Fund, to satisfy the
development standard. In lieu fees must be
paid prior to the issuance of a building
permit.
5) Upon selection of an artist and artwork, the
developer will be required to meet with the
Heritage & Cultural Arts Commission for
review of the artwork. Upon
recommendation by the Heritage &
Cultural Arts Commission, the developer
will be required to receive final approval
by the City Council.
Art Pro iect Checklist
Developer will be responsible for providing
the following documents:
. Landscape and site plans and structural
calculations;
. Sample or model (Maquette) of the art
project, drawings and photos;
. Material samples and finishes (if
appropriate);
. Artist resume (artist's record of group and
solo exhibitions, art training, art education,
private and public collections, critiques
and articles);
. Building Valuation as determined by the
City's Building Official;
. Artist/developer contract;
. Slides or photos of the artist's past work
which demonstrates like work to proposal,
accompanied by the price for which these
works were sold;
. Maintenance provisions which provide
specific technical requirements;
. Documentation which indicates that the
property owner is responsible for
maintaining the artwork at all times.
City of Dublin
Public Art Master Plan - DRAFT
March 7,2006
Page 17 of22
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PUBLIC ART PROGRAM -
POLICIES
Nonprofit Partnerships
The City recognizes the value of its
partnerships with nonprofit agencies. It was
because of the leadership of the nonprofit
Dublin Fine Arts Foundation that public art
was successfully established in the City of
Dublin. Other nonprofit organizations have
also contributed to public art in the City The
City encourages fostering partnerships with
other community groups in the development of
public art projects.
Policv
In order to promote community involvement,
the City will actively work to encourage
nonprofit organizations in its Public Art
Program to create public art on City owned
property. Nonprofit organizations are welcome
to approach the Dublin Heritage and Cultural
Arts Commission or Staff at any time to
discuss a public art project.
Nonprofit organizations must simply write the
City Heritage and Cultural Arts Staff with a
description of the proposed project. If the
project falls within the vision and goals of the
City public art program, it will go to the
Heritage and Cultural Arts Commission and
then City Council for approval. The project
will then be guided by the same guidelines and
criteria as other City public art projects, with
the Heritage and Cultural Arts Staff working
in partnership with the nonprofit
organization's leadership. The nonprofit
organization will have representation on the
Public Art Advisory or Artist Selection
Committee that advises the project.
In general, nonprofit organizations are
expected to contribute the cost of the artwork
and its installation. The artwork must be
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installed on City property and will become the
property of the City of Dublin once installed.
Artist Ril!hts
The City of Dublin is committed to attracting
the highest quality artists to create works for
its public art program. For that reason, it is
important that artists retain reasonable control
over the integrity of their artworks and receive
equitable compensation for their creative
endeavors.
Policv
The City of Dublin seeks to assure the
following rights to artists, which shall be
embodied in artist contracts for the
commissioning or purchase of works of art.
. Recognizing that successful public art is
generally inseparable from the site for
which it is created, City Departments shall
not move or remove an artwork unless its
site has been destroyed, the use of the
space has changed, or compelling
circumstances arise that require relocation
of the work of art. Should it become
necessary to move or remove an artwork,
City Staff shall make reasonable efforts to
consult with the artist before effecting any
removal or relocation. However, the City
reserves the right to move or remove the
artwork without notification under
emergency circumstances where an
immediate threat to property or public
safety is present.
. If an artwork is significantly altered,
modified or destroyed, whether
intentionally or unintentionally, the artist
shall have the right to disclaim authorship
of the artwork. Should an artist choose to
exercise this disclaimer, the City shall
remove any plaques, labels or other
identifying materials that associate the
work with the artist.
City of Dublin
Public Art Master Plan - DRAFT
March 7, 2006
Page 18 of22
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. The City shall make its best effort to
ensure that all maintenance and repairs to
works of art are accomplished in
accordance with any maintenance and
repair instructions the artist has provided to
the City at the time of accession, and that
all such maintenance and repairs adhere to
the highest professional standards of
artwork conservation. The City shall make
reasonable efforts to notify the artist before
undertaking repairs or restorations to the
artwork during the lifetime of the artist.
Where practical, the City shall seek to
ensure that the artist be consulted and
given an opportunity to accomplish the
repairs or restorations at a reasonable fee.
The City reserves the right to make
emergency repairs without prior
notification to the artist.
. The artist shall retain all copyrights
associated with works of art accessioned
under this program including those
acquired for the City The City agrees that
it will not copy or reproduce the artwork in
any way, or permit third parties to do so,
without prior written permission of the
artist. Notwithstanding this policy, the City
reserves the right to make photographs or
other two-dimensional representations of
the artwork for public, noncommercial
purposes, such as catalogues, brochures
and guides.
Artistic Freedom of Expression
The City recognizes that free expression is
crucial to the making of works of art of
enduring quality At the same time, public art
must be responsive to its immediate site in
community settings, its relatively permanent
nature and the sources of its funding.
Policv
It is the policy of the City to encourage free
expression by artists participating in the Public
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Art Program, consistent with due consideration
of the values, aspirations, and goods of the
City Community representatives will be
invited to serve on artist selection panels to
ensure discussion of community sensibilities.
Artists selected to participate in the program
will be encouraged to engage the community
directly in the process of developing their
artistic concepts and designs.
Community Participation and Outreach
The purpose of the Public Art Program is to
serve the citizens of Dublin. By building a
regular program of educational and
promotional activities, a sense of community
ownership can be instilled and cultivated. Such
activities can generate broader community
appreciation of public art and recognition of
the role of public art in reflecting the
community's culture.
Policv
The City shall make community participation a
part of each public art project, as well as of the
program as a whole. This may be
accomplished through the use of Artist
Selection Panels and/or the Heritage and
Cultural Arts Commission and artist
interaction with the community
The Heritage and Cultural Arts Staff may
develop a comprehensive approach to
educational outreach concerning the Public Art
Program. Elements of this ongoing educational
policy shall include programs in public schools
and special events, such as exhibitions, public
art tours, artist-in-residence programs,
education and/or school programs,
publications, brochures, films and videos and
public meetings. In addition, avenues such as
print and broadcast media will be cultivated in
order to give access to the Public Art Program
to the widest possible audience.
City of Dublin
Public Art Master Plan - DRAFT
March 7, 2006
Page 19 of22
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Conflicts of Interest
The City recognizes and encourages those with
arts backgrounds and other related
professionals to serve as members of the
Heritage and Cultural Arts Commission, its
subcommittees and selection panels. It further
recognizes that artists and other related
professionals may have a real or perceived
conflict of interest when serving in such a
capacity while competing for projects. In
general, a conflict of interest may arise
whenever a committee or panel member has a
business, familial or personal relationship that
would make it difficult to render an objective
decision or create the perception that an
objective decision would be difficult. A
conflict may also arise whenever a committee
or panel member possesses inside information
or has a role in the decision-making process
that could influence the outcome of a public
art process or project. Therefore, the City has
established policies to govern service on the
Commission and its panels.
Policv
Memqers of the Heritage and Cultural Arts
Commission
. Must disclose any real or potential conflict
of interest;
. Are not eligible for any competition,
commission or project during his or her
tenure on the Heritage and Cultural Arts
Commission;
. Must withdraw from participating or
voting on any competition, commission or
project for which any family member or
business associate has any financial
interest or personal gain;
. Are ineligible for participation in any
competition, commission or project of the
Heritage and Cultural Arts Commission for
a period of one year following the end of
an individual's term on the Commission'
,
and
City of Dublin
Public Art Master Plan - DRAFT
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. Are ineligible for any competition,
commission or project on which he/she
voted during service on the Heritage and
Cultural Arts Commission, regardless of
the length of time that has elapsed
following Commission service.
Members of Advisory Committees or Artist
Selection Panels
. Must disclose any real or potential conflict
of interest;
. Must withdraw from participation,
discussion and voting on any artist who is
a family member, business associate or
with whom the panel member has a gallery
affiliation. and
. May not enter any competition,
commission or project on which he or she
is serving as a panelist or advisory
committee member
Non-discrimination
The City recognizes that cultural and ethnic
diversity is essential in programs sponsored by
the City and seeks to be inclusive in all aspects
of the Public Art Program.
Policv
The City will not discriminate against any
artist or other program participant based on
race, gender, ethnicity, age, socio-economic
class, religion, sexual orientation, skills and
abilities, and politics among other qualities.
March 7, 2006
Page 20 of22
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PUBLIC ART PROGRAM -
IMPLEMENT A nON
The goals, guidelines and policies set forth in
this Master Plan represent an ambitious plan.
The plan, however, reflects the desire of the
City of Dublin to develop and maintain a
Public Art Program that will create a unique
sense of place in each neighborhood and create
a strong sense of identity for the City as a
whole. The goal of this section is to identify
implementation measures and funding
mechanisms to facilitate the success of the
Master Plan.
Implementation Measures
Adoption of the Public Art Master Plan is the
first step in the implementation of the Public
Art Program. The Master Plan sets the
framework for the City's Public Art Program
through the identification of a vision, purpose
and goals. Additionally the Master Plan
identifies opportunities for placement of public
art both on public and private property
Further the Master Plan establishes program
guidelines related to the responsibilities of the
City Council, Heritage and Cultural Arts
Commission, Staff and the public in the
stewardship of the Public Art Program.
Guidelines also deal with the artist selection
process, eligible artworks and the maintenance
of the City's collection. Lastly the Public Art
Master Plan recommends policies related to
non-profit partnerships, artist rights and
freedom of expression and community
participation and outreach.
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Fundinl! Mechanisms
At present, the City does not have an
established funding mechanism for public art
projects. For City projects, the City has
elected to include public art in selected public
buildings and has appropriated I %-2% of the
construction budget for the public art. For
public art in private development, the City's
current Public Art Policy encourages the
inclusion of public art but it is not a mandatory
requirement. For developers who choose to
include public art, the amount spent on art is
discretionary The Public Art Master Plan
recommends that designated funding sources
be identified to fund the Public Art Program
on an ongoing basis.
Private Development:
For private development, a percent-for-art
program is recommended whereby all
residential (single-family and multi-family)
and non-residential (commercial, industrial
and office) development projects are required
to allocate one-half of one percent (1/2%) of
the project costs to finance an art project
according to the public art guidelines
contained in the Master Plan. Commercial,
industrial and office development projects
under 50,000 square feet, as an option to
providing public art on site, may contribute
funds equal to 90% of the one-half of one
percent to a Public Art Fund. Non-residential
projects in excess of 50,000 square feet and
residential projects can also choose to deposit
the required allocation into a Public Art Fund
in lieu of providing on site artwork but no
discount is given.
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City of Dublin
Public Art Master Plan - DRAFT
"Historic Crossroads" by Daniel Galvez, John Pugh.
and John Wehrle (2004)
March 7,2006
Page 21 of22
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City Projects:
In large City capital building projects It IS
recommended that artworks be located on site,
using a general budget guideline of 1% - 2%
of the total capital project budget. Potential
projects include: Shannon Community Center
Reconstruction, Emerald Glen Park Recreation
and Aquatic Center; Emerald Glen Park
Community Center; and Community
Theater/Cultural Arts Center.
For park projects, it is recommended that
public art be included in neighborhood and
community parks. Potential artwork locations
should be identified as part of the park design
and installation of art shall occur at such time
that occupancy of the surrounding
development reaches 25%. Neighborhood
Selection Committees should be convened to
assist with artwork selection. Coordination
with the Dublin Fine Arts Foundation on the
award winning "Art in the Parks" project
should be continued, as deemed appropriate.
The Public Art Master Plan recommends that
consideration be given to establishing a Public
Art Venue. A Public Art Venue is a location
where several pieces of public art are on
display in a consolidated area. The size of the
site can typically vary from 1/3 acre to 10
acres in a natural setting, or in the case of a
streetscape, one to several blocks long.
Usually, a large number of different types of
art sculptures are on display for the public's
view, in some cases, surrounded by a garden
like setting.
Public Art Fund:
Finally it is recommended that a Public Art
Fund be established for the purpose of
collecting fees paid in lieu of committing the
required allocation to an on-site art project.
Such funds shall be used to acquire, place and
maintain public art projects located at public
buildings or on public grounds, or at the
City of Dublin
Public Art Master Plan - DRAFT
.<5 or;)7
private development site from which the funds
were received, if the City so chooses, and to
administer the Public Art Program.
"Dreams ofLon~in~ Aller Nothin~" bv Bryan Tedrick (2004j
March 7, 2006
Page 22 of 22
.J bof,;) 7
RESOLUTION NO. -06
A RESOLUTION OF THE CITY COUNCIL
OF THE CITY OF DUBLIN
*********
EXPRESSING THE CITY COUNCIL'S INTENT TO ADOPT AN ORDINANCE
REQUIRING CERTAIN NEW DEVELOPMENT PROJECTS TO PROVIDE
PUBLIC ART OR MAKE A MONETARY CONTRIBUTION IN LIEU THEREOF
WHEREAS, in 1997, the City adopted its first policy regarding public art, which encouraged
developers to include artwork in building and public spaces and provided criteria for the selection of
artwork; and
WHEREAS, the 1997 public art policy resulted in several pieces of artwork enjoyed by residents
of and visitors to the City; and
WHEREAS, in 2001 the Heritage and Cultural Arts Commission completed its first long-range
plan that called for the development of a public art master plan to I) identify opportunities for public art,
and 2) revise the 1997 public art policy to identify alternate funding sources and approval processes for
public art; and
WHEREAS, in July 2003, the City engaged Wright & Associates to assist in the development of
the Public Art Master Plan for the City of Dublin; and
WHEREAS, upon the recommendation of the Heritage and Cultural Arts Commission, the City
Council has adopted the Public Art Master Plan; and
WHEREAS, the Public Art Master Plan proposes new policies that would require new
development projects to contribute public art either in kind or by a payment of a fee in lieu of an in-kind
contribution; and
WHEREAS, the City Council desires to implement such a public art policy, but the enactment of
the public art policy will require the adoption of a zoning ordinance that will be the subject of public
hearings at the Planning Commission and City Council; and
WHEREAS, the City Council's intent in adopting this resolution is that the zoning ordinance
implementing the proposed public art policy ("the Public Art Ordinance") shall apply to applications for
discretionary approvals submitted or deemed complete after the adoption of this resolution and approved
after the effective date of the Public Art Ordinance; and
WHEREAS, the City Council adopts this resolution, in part, pursuant to and in satisfaction ofthe
requirements of Cali fomi a Government Code Section 66474.2(b).
ATTACHMENT 2
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NOW, THEREFORE, BE IT RESOLVED, that the City hereby expresses its intent to adopt a
public art ordinance in the following form:
A. The ordinance will apply to'
I All new commercial, industrial, and office development projects.
2. All residential development projects in excess of 20 residential units.
B. The ordinance would require applicants for development projects to which it applies (i) to
allocate five-tenths percent (0.5%) of the proposed project's building valuation (exclusive of land) to
finance an on-site public art project or, alternatively, and at the option of the developer, (ii) to contribute
funds to the City's Public Art Fund equal to five-tenths percent (0.5%) of the proposed project's building
valuation (exclusive of land) ("the In-Lieu Option"). For commercial, industrial, and office development
project of less than 50,000 square feet, the amount of the contribution under the In-Lieu Option would be
forty-five one-hundredths percent (0.45%) rather than five tenths percent (0.5%). If the In-Lieu Option
were chosen, then the applicant would be required to reserve a site within the project for public art, if the
City deems such a site necessary
C. The amount of the public-art allocation would be calculated based on the Building
Official's estimate of project valuation, which estimate would be based on the criteria set forth in section
7.28.430.E of the Dublin Municipal Code. If the applicant chose to finance an on-site public art project,
the Building Official would estimate building valuation for the entire project prior to site development
review approval based on the applicant's plans and the building valuation schedule maintained by the
Building Official. In the event that the applicant chose the In-Lieu Option, the amount of the fnnds
contributed would be calculated for each building permit based on the plans submitted with each
application for a building permit, and those funds would have to be contributed prior to issuance of each
building permit.
PASSED, APPROVED, AND ADOPTED this _ day of
2006, by the following
vote:
AYES:
NOES:
ABSENT:
ABSTAIN:
Janet Lockhart
Mayor
ATTEST
Fawn Holman
City Clerk
2