HomeMy WebLinkAboutItem 7.2 Mgt Svs StPatricksFest
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CITY CL~K
File # D[2][fl[Q]-~[QJ
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AGENDA STATEMENT
CITY COUNCIL MEETING DATE: September 15,1998
SUBJECT:
Management Services for St. Patrick's Day Festival
Prepared by: Diane Lowart, Parks & Community Services Director
ATTACHMENTS:
I. Proposal from GoodTimes Promotions, Inc.
2. Proposal from Terry Pimsleur & Company, Inc.
RECOMMENDATION: /1
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Authorize City Manager to negotiate a contract with Terry Pimsleur
& Co. for management services for the 1999 St. Patrick's Day
Festival.
FINANCIAL STATEMENT:
The proposed management fee is $30,000 plus 40% of any profit
generated by the event above costs. Sufficient funds are available in
the FY 1998-99 budget
DESCRIPTION: As directed by the City Council at it's meeting on June 16, 1998,
Staff circulated a Request for Proposal for management services for the St. Patrick's Day Festival to
. several firms in Northern California. Firms submitting proposals included GoodTimes Promotions, Inc.
and Terry Pimsleur & Co., Inc. Following is a brief summary of the qualifications and fee proposal of
each firm.
GoodTimes Promotions, Inc. (GoodTimes) is a Dublin event planning and promotions company that
plans, executes and promotes many top quality festivals and events in the Tri-Valley. Since 1990, they
have produced over 25 events in the Tri- Valley area. These include:
. Manufacturer's and Dealers RV Show and Sale (9 years)
. Summer Sizzlin' RV Show and Sale (8 years)
. Pleasanton Pasta and Jazz Festival (4 years)
. Alameda County Fair Demolition Derby (4 years)
. Dublin St. Patrick's Festival (1 year)
. Rally in the Valley (I year)
. Dublin Pasta and Jazz Festival (upcoming)
GoodTimes has a staff of seven (full time and independent contractors). The proposed management fee is
$22,500 plus 30% of booth sales (based on the Fiscal Year 1998-99 Budget, 30% of the booth sales would
total $8,800). Thus, the total cost to the City is $31,300.
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COPIES TO: Terry Pimsleur & Company, Inc.
GoodTimes Promotions, Inc.
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Terry Pimsleur & Co.. Inc. (Pimsleur) is a full service advertising and public relations agency that has
produced more than 200 major special events, fairs and festivals in the West over the past twenty year~.
Their 1998 Calendar of Events includes 14 festivals as follows:
. Festival Of Lights - Union Square (28 years). .
. The Great Halloween & Pwnpkin Festival West Portal (26 years - various locations)
. International Great Pwnpkin Weigh-Off (26 years)
. Union Street Spring Festival Arts & Crafts Fair (23 years)
. San Anselmo Art & Wine Festival (15 years)
. Jazz & All That Art On Fillmore (15 years)
. Danville Summerfest Fine Arts & Crafts Fair (8 years)
.. Danville Art & Halloween Festival (7 years)
. Blues & Art On The Bay (6 years)
. Art On The Avenue - Burlingame (6 years)
. Festival of the Arts - Burbank Village (3 years)
~ A Festival Of The Culinary Arts (2 years)
. Fall Festival Of The Arts - Burbank Village (2 years)
. Sukkot, Festival Of The Booths
Pimsleur has a staff of nine who would be working directly on the event. The proposed management fee
is $30,000 plus a commission of 40% of any net profit from the Festival (based on the Fiscal Year 1998-
99 Budget, 40% of the net profit would total $289). Thus, the total cost to the City is $30,289.
Both firms were invited to participate in an oral interview with a panel of representatives from the Parks
and Community Services, Police, Fire and Public Works Departments. There was also a representative.
from an outside agency who supervises a similar contract for management services. Based on the
comments provided by the panel and after a thorough review of the proposals and professional
qualifications, Staff is recommending that the City enter into an agreement with Terry Pimsleur &
Company, Inc. to produce and manage the St. Patrick's Day Festival. Staff has been in contact with
references for Pimsleur and the references spoke favorably about the high quality of the festivals held in
their respective communities as well as the professionalism and commitment of the Pimsleur staff.
Although GoodTimes has produced over 25 events, only the Pasta Festival and the St. Patrick's Festival
are comparable to Dublin's festival; the RV shows, while large scale events, are more commercial in
nature rather than a community celebration or festival. Pimsleur, on the other hand, specializes in
festivals ofa similar nature to the Dublin's St. Patrick's Festival. Of the 14 festivals that are planned for
1998, the Festival of the Arts in Burbank and Art on the Avenue in Burlingame are on comparable scale
with Dublin's festival. And, while both firms specialize in event planning, Staff found that Pimsleur
excelled in the following areas:
1. Event Management and Logistics - With their experience managing over 200 festivals over the
past 20 years, they have a wealth of experience in the operation of safe and enjoyable festivals that
meet the Heath, Safety and Fire codes. Their operations staff is experienced at operating festivals
and are able to head off problems before they occur. Additionally, the type and number of festivals,
along with the longevity of many of the festivals, speaks well for the firm.
2. Corporate Sponsorships - Because of the large nwnber of festivals that Pimsleur offers they have.
established contacts for sponsorships. Their ability to give a sponsor exposure at multiple events
helps them to attract larger corporations to sponsor their festivals. Their proven reputation for
managing frrst-class events that are well attended is also attractive to potential sponsors.
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Developinl: and Implementinl: a Marketing Plan - Pimsleur is a full service advertising and
public relations firm. They. have professionals on their staff who have years of experience
developing marketing strategies for events and corporations. When buying media time and print
space they get better prices due to the amount they purchase on an annual basis. They also are able
to maximize the exposure their clients receive from their advertising dollars by placing their "all
fairs" advertisements in a variety of publications that target specific demographic locales. The cost
of these adds is split between the 14 events, rather than one event paying for the entire add space.
Thus, the City would be receiving higher quality promotional materials at a lower cost.
4. Developinl: Event Image. LOI:O, and Posters - The promotional methods and materials for all of
their events have won a nwnber of awards and international recognition. They design promotional
materials that create an identity for the "event. For example, an event logo would be carried out on
posters, t-shirts, glassware and even postcards. The postcards are provided to the festival exhibitors,
crafts persons and artists who, in turn, mail them to their customer base.
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5. Creatinl: a Festive Atmosphere and Effective Layout for the Site - Pimsleur has a warehouse full
of props and equipment that can be used to improve the aesthetics and layout of the event for a
relatively low cost. This equipment includes signage, hedges, lattice work, gardens and more. They
have produced over 200 festivals in a variety of settings and through their work they have seen
layouts that work and others that need improvement. They attend other festivals on a regular basis
for new ideas to keep their events fresh.
6.
Recruitinl: a Variety of Artists and Crafts Persons - With a database of over 15,000 artists to
draw from, Pimsleur can fill the festival with more fine arts and less commercial vendors. It should
be noted, however, that close attention is paid to the demographics of the community and the goals
of the festival when selecting artists.
7. Evaluation & Demographic Research - Pimsleur staff conduct research during the event to
measure the success of their advertising campaign, as well as get information about the
demographics of the festival visitors. This information is valuable for improving the event and
soliciting corporate sponsors. .
8. Impact on Staff Time - Last year the City Council proposed contracting with a promoter to expand
and improve the festival with a minimal impact on staff time. One of the advantages to using a
promoter is that their established business practices and relationships with vendors makes them
more effective at obtaining large sponsorships and reducing event costs than Staff. The Pimsleur
staff has the resources to manage the festival with a minimal impact on Staff time. One City staff
person would act as a liaison to consult with the Pimsleur staff from time to time throughout the
year. City staff would also be responsible for arranging agreements for use of private property for
the festival and parking. It should be noted that more staff time will be needed to organize,
publicize and implement the new 5K St. Patrick's Day Fun Run.
Pimsleur has an international reputation for producing first-class events. The firm's goal will be to
develop a festival for Dublin with its own distinct character, reflecting our community and serving the
objectives established by the City. In keeping with its commitment to support the communities it serves,
Pimsleur has returned more than one million dollars to its non-profit clients over the past two decades.
Perhaps more important, these groups have been represented in events that reflect the character of their
communities and in which they can take real pride.
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As noted previously, Pimsleur has proposed a management fee of $30,000 plus a commission of40% of
. any net profit from the Festival. (To date, the Festival has not generated a profit for the City; Pimsleur
believes that the Festival has the potential to turn a profit and are proposing the commission as a further
incentive to see that this occurs.) Sufficient funds are available in the FY 1998/99 Special Events budget.
With only six months to plan the 1999 Sf. Patrick's Day Festival. time is of the essence. Proper lead.
time is needed to recruit sponsors and adequately organize the event. In order to assure a
successful event planning of activities must move fonvard at this time. Staff recommends that the
City Council authorize the City Manager to negotiate a contract with Terry Pimsleur & Co. for
management services for the 1999 St. Patrick's Day Festival for a not to exceed fee of $30,000 plus 40%
of any net profit generated from the Festival.
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City of Dublin
St. Patrick's Festival Proposal
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Su bmi tted by:
GoodTimes Promotions, Inc.
6451 Scarlett Court
Dublin, CA 94568
(925) 803-4050 (925) 803-7528 Fax
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A TT ACHMENT 1
Prop~sal - GoodTimes Promotions, Inc.
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GoodTimes Promotions, Inc.
6451 Scarlett Court
Dublin, CA 94568
(925) 803-4050 (925) 803-7528
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Mr.. Paul McCreary, Recreation Coordinator
City of Dublin
11600 Shannon Avenue
Dublin, CA 94568
Dear Paul:
It is my pleasure to submit GoodTimes Promotions, Inc.'s proposal to manage the
1999 Dublin St. PatrickFestival.. GoodTimes Promotions Inc., is a Dublin event
planning and promotions company that plans, executes and promotes many top
quality festivals and events in the Tri-Valley. The full-time staff has over 25 years
experience in event management. We also contract additional professional staff for
our events to ensure that all aspects of the festival are first class.. As the pr-omoter
for the 1998 Festival, I believe GoodTimes was a part of the team that produced a
first class event for the City of Dublin.
.
Enclosed is a profile of the company and staff, a copy of our current liability
insurance, prior events and references, a proposed event timeline and other
pertinent information.
The Dublin St. Patrick's Festival is an outstanding community event. It's a team
effort of community organizations, the City of Dublin and a reliable event
management company. I fIrmly believe that my company can provide the best
product for the City of Dublin.
Thank you for your time and I look forward to discussing the enclosed plans in
greater detail
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:Mlchael N ohr
President
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GoodTimes Promotions, Inc.
6451 Scarlett Court
Dublin, CA 94568
(925) 803-4050 (9~5) 803-7528 Fax
. Dublin-based Event Planning and Promotions
':j# Company
. Dublin Commercial Property Owner with over
61,000 square feet of Commercial Space
. Managed the City of Dublin's .1998 St. Patrick's
Festival
. Producer of the 1998 Dublin Pasta and Jazz Festival
. . Have produced over 25 events in the Tri-Valley
since 1990.
. Staff of 7 (full time & independent contractors)
with over 45 years of event management
.
expenence.
. Will provide the follomng at no extra cost to the
City of Dublin:
Our databas'e of over 2,000 Arts / Crafts and Commercial Vendors
Our database of 1995 Pasta Festival attendees who enter the "Shop,
Stay and Play in Dublin" Drawing
Operations/Show Trailer
Radios
Golf Carts
.. Street Chalking Equipment
. Licensed, Bonded & Insured in the State of
California
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. Member of the Dublin Chamber of Commerce
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GoodTimes Promotions, Inc.
Staff & Designated Responsibilities-for the
St. Patrick's Day Festival
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:Mike Nohr, President & CEO
10 years experience in event management. Afajor events include:
Afanufacturer~ and Dealers RVShow and Sale (1990 - current),
PJcasanton Pasta andJazz Festival (1994 -1997), Dubh'n Pasta
andJazz Festival (1998 -), Dublin St. Patrick's Festival (1998),
Rally in the Valley (1996), Summer Sizzlin'RVShow and Sale
(1991...current), Alameda County Fair Demolidon Derby (1995-
current). Owner of Go 0 dIimes Promotions, Inc., J\hhr~ RV's,
Repo Connecdon and RV Promo dons.
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Oversees entire operation
Solicits sponsorships
Implements Beverage Controls
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. Kathleen Nohr .. CFO
5 years experience managing Pasta Festival.
Dan May's. Event Coordinator
. 22 years of experience in non-profit administration & event pI arming,
Public Relations, Marketing and Budgeting.
. Manager, Sales and Event Planning for AllRents, equipment rental
company - 1997-1998
. Director, Public Relations and Fund..Raising for The Volooteer Center of
Alameda County - 1996-Present. Coordinated Taste of The Valley, The
Human Race and HopFest - 1994-Present.
.. . Executive Director, Mid-Peninsula Boys and Girls Club - 1984-1994
t PrrmTflm njTfilitnr(fnnnrili~inH fnr Thi Frimnnt Rmrr flnh I 1 Qlfi 1 ni~
e Diane Wardin, Finance Director
Prepares financial reports for City.
Handles collections of moni~s before, during & after Festival
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Staff ~ Designated Responsibilities for the
St. Patrick's Day Festival - continued
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. Brian Dutchover, Logistics Coordinator
Develops final site map for City approval
Works directly 'with sponsors before and during event
Works with Public works, Fire and Police on signage, booth layout
and code enforcement
Chalks booth layout
. Ed Cottom, Operations Manager
Ensures proper set-up of entertainment stages, generator placement
and i1inincr areas.
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Maintains equipment during Festival.
Coordinates Saturday move in and Sunday move out of vendors.
. Debbie Petersen, Administrative Assistant
Works directly ~-ith vendors, sponsors and non-profits prior to
Festival
Assists in solicitation of vendors.
Handles correspondence and telephone inquiries.
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Event Time Line
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General
Contract Awarded
Meeting with City Staff
Overview of 1998 event
Recommended Changes/Additions for 1999
Booth Sales
Develop solicitation Material
Flyer out to 1998 participants
Invitation to Dublin Businesses/Non-Profits .
Flyer to Pasta Festival Booths
Phone solicitation to prospective vendors
Applications accepted through February
Biweekly reports through January
Weekly sales reports to City February - show dates
Vendor list to city with seller permit numbers
Sponsorships
Package developed
Solicitation of 1998 sponsors
Solicitation of new sponsors
Sponsorships confirmed
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8/4/98
Mid August
!\1id August
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9/15/98
October
2/25/98
Mid August
9/98-11/98
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November 30
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Event Time Line
:1:
Advertising
Develop logo and theme
Contact media
Develop BART campaign
Advemsing Budget Approved
Entertainmen t
Contact 1998 entertainment
Develop community and main stage line-up
Finalize line-up
Volunteers
Contact 1998 Non-profits - request participation
Confirm non-profits
Solicit additional Dublin non-profits if necessary
Packets to confirmed non-profits listing jobs,
job descriptions and dates for volunteer training
Other
Final Budget submitted to City
Letter to property owners & merchants
Conceptual site map (use 1998 map)
Finalize 1999 Site Map & submit to City for approval
Place orders for rentals
ABC License
Health Department Permits submitted
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Mid-August
End of August
1/15/98
October
December
1/15/98
October
November
November
1/15 /98
8/30/98
Mid August
1/15/98
2/1/98
2/1/98
2/25/98
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Other Events and References
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RV Shows and Demolition Derby - GoodTimes Promotions holds three
annual RV Shows at the Alameda County Fairgrounds in Pleasanton. Our
January Manufacturers Show and Sale attracts approximately 30,000 attendees.
Our 28 participating dealers reported over $30 million dollars in sales during the
10 day event. Our other RV Shows are held in May and September and each
attracts approximately 15 - 15,000 attendees.
We just completed our 3rd Annual Demolition Derby during the first weekend
of the Alameda County Fair. Over 8,000 people attended this family event to see .
25 plus cars vie for over $5,000 in cash prizes.
Peter Bailey, Manager, Alameda County Fairgrounds
4501 Pleasanton Avenue, Pleasanton, CA 94566 (925) 462-7600
Dublin Pasta & Jazz Festival (formerly Pleasanton) GoodTimes
Promotions has produced the Pasta and Jazz Festival since 1994. We are excited
to hold the 1998 event in Dublin and look forward to a long and prosperous
relationship with Dublin. This two day event features Pasta Tastings from Bay
Area Restaurants, 200 Arts and Crafts Booth, a large Children's Area, Jazz,
Classic Rock and R&B Music.
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Deborah Acosta, City Manager, City of Pleasanton
123 Main Street, Pleasanton, CA 94566 (925) 484-8008
Credit Reference
Virginia Malone, Assistant Branch Manager, Bank of Walnut Creek
249 Main Street, Pleasanton, CA 94566 .
(925) 846-8811
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. Comments From
1998 St. Patrick_' s Festival Vendors
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"We enjoyed a well organized show and had reasonably good
sales. The promoter had the vendor's interests prioritized well.
The customers seemed to be having a good time."
Joanna Knudson, Obsidian Artistry of Nevada
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. WIsh ~'GoodIimes did other shows. Bestpromoters around-
never a "10"with any other promoter
Dennis Forrest, All About You
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Your staff was so supportive. The vendors were very kind and it
was a great event for this town - the best St. Patrick's Day
Festival so far.
Crackers the Gown
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Wlia t a grea t show! Thanks
Gary Riccum, Gilroy Spice
. This was our_first time in Dublin. We were very pleased with how
well organized everything was. Foot traffic was w-onderful, so
your advertising paid off. The hotel informationprovided was
wonder ful.
Ken Hundrieser, K & Ii Crafts
. Fantastic show _ very well set up and organized -let's do it again
next year!
Lury Levine, Lury Levine & Company Pewter Designs
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Councilwoman Valerie Barnes
April 21, 1998 Oty Council Meeting
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The Festival was a B+
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78 Vendors returned surveys and 47 gave GoodIimes a 1/10"
rating. Over 90%'rated GoodIimes ~'8"or above.
AdditionaJ reference/comments a vaila bIe
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Ideas to Enhance the Festival
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Weeklong Pre-Promotion
. Encourage ''wearing of the green" by Dublin merchants
and residents one week prior to the event 'With the Festival
culminating the weeklong celebration.
. Sell Festival sweatshirts to merchants, employees and
residents in advance and urge them to wear these during
weeklong celebration.
. Retail contest for best Irish theme display.
. Contest in Dublin schools - essay, poetry and limerick
contests with winning entries displayed at Festival.
. Restaurant placemats promoting the event and all
supporting events (gala, race, parade).
. BART Promotion
Weekend of Festival
. Encourage vendors to dress in green and decorate booth in
Irish motif. Award ribbons to 1st, 2nd & 3rd place booths on
Saturday morning.
. Solicit more Irish food, music, and commercial booths.
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City 'Support Services Requested
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. Continue to introduce GoodTimes Promotions, Inc. to
potential sponsors, non-profits and new businesses locating in
Dublin.
. Provide meeting space for non-profit meetings, volunteer
training and final logistic meetings.
. Provide GoodTimes Promotions with current property O"\"\ller
and merchant lists in Festival area.
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. Provide a letter of introduction for GoodTimes to use in
solicitation of sponsors.
. Provide for mass mailings to vendors (solicitation and
confirmation), community organizations and others as
deemed necessary. (GoodTimes Promotions will take care of
general day to day mailings.)
. Assist in promoting the event to community and others.
. Provide event insurance.
. Assign staffliaison(s) to work directly with GoodTimes staff
in coordinating Festival.
. Be responsible financially for the Festival as set forth in the
budget and pay monies to GoodTimes Promotions in a timely
fashion as set forth in this proposal.
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Festival Management Fees"
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GoodTimes Promotions, Inc., will:
. develop and implement a first rate Festival
. coordinate the scope of services as outlined in the
RFP
. will complete the scope of services in a timely
, manner as outlined in the event timeIine
. provide the management expertise for the Festival .. ,
for a fee of $22,500 plus 300/0 commissio? on all
sales*
* Because of our previous contract to manage the 1998
Festivai, we are able to decrease out 1999 bid by $5,000.
Much of the initial work of developing forms and soliciting
vendors and sponsors is already in our computer system.
Payment for GoodTimes Promotions, Inc.'s Services:
..
. Fee of $22,500 plus 300/0 commission on all sales will
be due and payable in (1) one lump sum by April 10,
1999.
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1. Executive SUlTIITIary:
Terry Pimsleur & Co., Inc. has been a producer of festivals for 27 years. Each
festival is specifically designed to promote the city or area ,vhere it is held; 1110re
than 1,000,000 fairgoer~ a year are drawn to our net\vork of annual festivals.
We. will work closely with you to determine the exact demographic that you are
trying to reach, and redesign the event to attract your target 111arket.
We can handle every aspect of proll1otion & production, and vlork \vi'th our.
many subcontractors on a continuing basis. As we contract for 111any events
during the year, we are in a position to help you receive the best possible price
& servic~. Each point on your list is part of our nor111al business routine, and
,viII be handled in house.
Our sponsorship program is highly developedl and we tailor our sponsor
packages to your event (please see enclosed package for our current season).
We will begin approaching vendors and sponsors as soon as \ve have a contract.
2. Professional Qualifications:
Please see attached material. An update; Terry Pin1sleur is the current
president of the California Festival and Special Event Associatiol1l and our
company has received many awards fron1 IFEA & Cal Fest in the last several
years.
3. Employees:
We ,viII have nine members of our office staff "\lorking directly on this event:
Terry Pimsleur, over all concept, event planning & publicity
Steve Rubenfaer, operations manager & sponsorships
Jason Hess & Nanda Coleman, operations
Jeffery Roloff, logistics
Dana Harrison, publicity & media sponsors
Enl1alee Jawaroski & Larkyn Kayser, our artist/vendor departn1ent
Jim Butcher, budgets & accounting
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In addition, our trained and experienced event staff and crew will work on site
at the event.
. 4. Current Clients:
A TT ACHMENT 2
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Proposal- Terry Pimsleur & Company, Inc.
We currently produce 15 events, mostly in the Bay Area. I have enclosed.-
complete schedule.
We produce these events in their entirety, handling every aspect of operations,
permits, publicity, advertising, vendors, sponsors, food, merchandise, staff,
layout, desig!1, set-up & .strike, from concept to clean-up. I
References include:
DanviIle Area Chamber of Commerce - Executive Director Nancy McCafferYI
925-837-4400
San A~elmo Cha~ber of Commerce - Mayor. Judith Hodges, 415-752-2600
West Portal Avenue Association - Vice President Sharon Greenlinl 415-826-
2720
We have been producing festivals in Danville for seven years and San Anseln10
for 15 years. 1997 was the first year we produced the West Portal event, which
we were asked to tale over from another producer (a similar situation to yours).
Feel free to contact any of the above to discuss the quality of our events and
responsiveness to our clients' needs.
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5. Work Plan & 6. Creative Ideas:
We will discuss these upon receiving a letter of intent and \vill expect the ci ty to
sign a non-disclosure statement until a contract is signed.
7. Bid For Management Services:
We will provide all services outlined in the RFP for a $30,000 managerial fee.
We will also require 40% of any profit generated by the event. above costs
(including managerial fee). .
8. City Support Services:
In addition to the services listed in the RFP, we would like the City's help in
securing sponsorships through a letter from the Mayor, as we discussed.
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9. Liability Coverage
We have full festival event liability coverage, and will name the City of Dublin.
and the Parks and Community Services Department, their agents, officers &
employees as additionally insured, as well as anyone else necessary.
If 4' )1);
. We will expect certificates of insurance form all food vendors as well as arts &
crafts participants. We should discuss the City holding us harmless or covering
us on your insurance for the parade.
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TERRY PIMSLEUR & COMPANY, INC.
PUBLIC RELATIONS & ADVERTISING
Spedal Event Production · Fairs & Festivals
Company Background
Terry Pimsleur & CompanYI Ine. is a full
service advertising and public relations
agency founded in 1972. From offices at
1606 Union Streetl San Francisco, the firm
works with corporate and retail. business
clients, merchant associations, chambers of
co~erce, and city governments through-
out California and abroad. Pimsleur &
Company has produced more than 200
major special events, fairs and festivals in
the West over the past twenty years and
attracts between a million and 1.5 million
persons a year to its network of festivals.
The firm's extensive experience in event
production is the cornerstone of its contin-
ued success.
Specialists in image-building programs for
clients, the firm has created publicity and
advertising campaignsl introduced new
products, designed corporate graphics,
brochures and collateral material and
consulted with many clients on marketing
concepts for new ventures and created and
consulted on special events as marketing
tools.
Pimsleur's skills and experience in public
relations and special events have sup-
ported the efforts of small businesses to
stimulate local economy, boost community
spirit, build tourisml and improve and
pro'mote the image of small towns and
urban neighborhoods.
Building on the firm's creative and public-
ity expertise, Pimsleur & Company adds
sophisticated business and operations
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skills to its network of events. The crucial
ability to manage costs and benefits allows
'Pimsleur to present events year after year.
The firm has received numerous awards
for features and news releases from the
Northern California Public Rela tions
Society of America and the San Francisco
and Peninsula Press Clubs, includina one
o
for a story on how "Image Conscious
Cities Find Home-GrO\\'n Identities With
Fairs and Festivals", and first place in
Special Events for the creation and mar-
keting of the Pacific Coast Fog Festival.
The firm continues to win awards from the
International Festivals Association. In
1994 Pimsleur & Company won two gold
awards: the Blues & Art on Polk poster,
and the Jazz & All That Art on Fillmore
t-shirt imprint; a silver for the overall
campaign for Jazz & All That Art on
Fillmore which included the poster, ads,
glassware and the t-shirt; and a silver for
the 1993 Art & Halloween poster. The
company has also earned top awards for
the San Anselmo Art & Wine Festival
and Union Street Spring Festival pro-
grams.
In keeping with its commitment to sup-
port the communities it servesl T.P. & Co.
has returned more than one million dol-
lars to its non-profit clients over the past
two decades. Perhaps more important,
these groups are represented in events that
reflect the character of their comm unities
and in which they can take real pride.
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TERRY PIMSLEUR & COMPAN17, INC.
PUBLIC RELATIONS AND ADVERTISING
Spedal Event Production, Fairs c...... Festivals
Executive Summary
Terry Pimsleur & Company Street Fairs and Festivals are some of the most exciting and
successful in California. These events offer tremendous opportunities to reach upscale Bay
Area and California residents. Collectively, these events attract more than one million
attendees who enjoy a variety of weekend festivities. Your company has an opportunity to
become a sponsor of this network of Festivals or of selecting one of these high-profile,
targeted events.The festival season runs from May through November.
-j>,
Mi;sion: Attendance:
The firm's commitment is to develop each festival Attendance ranges at each California
with its own distinctive character, reflecting its event from 50 000-200 000.
community and serving the objectives of the sponsors . ' .'
&clients. Each festivi11 is designed to capitalize onan MedIa Coverage.
area's uniqueness with themes that "belong" to the Television, radio, magazine, weekly and
locale. daily newspaper. There are multiple
Events: media sponsors for each event, as well as
Festival of theArts - Bllrbank Village; visitors from across the country.
Union Street Spring Festival Arts & Craft Fair; Demographics:
San Anselmo Art & Wine Festival; Each of the events attract a somewhat
Oanville SummerFest; different audience representing a cross-
Jazz & All That Art on Fillmore; section of Bay Area and. California
BILles & Art Oil Polk;
residents.
Treasure Island Festival;
West Portal Festival
Art on the Avenue - Bllrlingame;
Sllkkot - The Festival of the Booths
World Pumpkin Weigh-Off (involving 5 countries)
Great Halloween Art & Pllmpkin Festival (SF);
Oanville Art & Halloween Festival
and the Fall Festival of the Arts - Burbank Village.
Total Projected Reach:
Attendees:
Up to 1,500,000
Impressions:
150/000,000
Sponsorship Opportunities:
Range from $2,000 for an event highlight up to $1501000+ for Title Sponsorship. In
addition, Terry Pimsleur & Company, Inc. will work with your organization to
customize any sales promotion, product sampling, signage and other incentives for your
event sponsorship package. We will provide ongoing support, expertise and available
resourees for creation and execution of your sponsorship. We are presenting generic
information designed to give potential sponsors an idea of the possibilities for event
sponsorship. The firm is prepared to work closely with a sponsor to create the most
effective sponsorship relationship.
)7 if )0
TERRY PIMSLEUR & COMPANY, Il\TC.
PUBLIC REL4. TIONS c:...... ADVERTISING
Spedal Event Production · Fairs & Festivals
Festival Network
Pimsleur '& Co. festivals
differ from other, similar
events as they are designed from
their inception as marketing tools
for clients. The firm's
commitment is to develop each
festiva.l with its own distinctive
character, reflecting its
community and serving the
objectives of the sponsors &
clients. St>metimes, the task is to
change the image of the city,
enhance a shopping district or
alter ideas about a community.
Each festival is desi'gned to
capitalize on an area's uniqueness
with themes and contests that
"belong" to the area or the event.
The company brings to bear a
set of powerful tools - careful
planning, meticulous
implementation, impeccable staff
work, strong advertising and
support services -- to present
events tha t benefit the comm uni ty
and the sponsors and are
delightful celebrations for the
public. With its own production
team, the firm can offer a full range
of services, from turn-key
operations to consultation. As the
firm's perspective is long-range
public relations impact, the events
are crea ted to enhance the
community, leave favorable
feelings and impressions, and
bring the visitor back.
In 1971, Terry Pimsleur
produced the first Art & Pumpkin
Festival in Half Moon Bay, CA.
The Main Street of Half Moon Bay
was distressed. Property values
were low and business was down.
Pimsleur created the Pumpkin
Festival to give the town a new
image and attract tourists.
Pimsleur handled publicity for the
festival for 16 years, bringing it
national attention and creating an
overwhelming success for the small
town. , .
To build excitement and
anticipa tion for this event, Pimsleur
created The World Pumpkin
Weigh-Off which pits champion
giant pumpkin growers from
around the world in a contest to
grow the world's largest pumpkin,
and attracts participants from Great
Britain, Canada, Japan and Russia.
The competition is now run by the
International Pumpkin
Association, headquartered in San
Francisco.
The Great Halloween &
Pumpkin Festivall celebrates with
trick-or-treats for the children in
merchant stores, an urban pumpkin
patch, a Great Pumpkin parade, a
rubber tire train ride and pie-eating
contests.
In 1976, Pimsleur created the
renowned Union Street Spring
Festival Arts & Crafts Fair, which
set a new quality standard for urban
festivals. Pimsleur replaced rows
of food booths with outdoor cafes
and wine gardens; intermingled fine
. arts with crafts, and introd uced
fashion showsl black-tie tea dances,
commemorative crystal wine
glasses and other up-scale
attractions. The Union Street
Festival now draws more than
200,000 people annually and has
helped to make Union Street one of
the four most popular destinations
in San Francisco.
The success of the Festivals led
to the creation of Palo Alto
Celebrates The Arts in 1981, the
San Anselmo Art & Wine Festival in
1983, the statewide California
Strawberry Festival which thc
company created as a marketing
.
tool for the Ci iy of Oxnard in 1984
and produced for five years. In
1986 three events were added: the
Pacific Coast Fog Fest for the cdy
of Pacifica; Jazz and All That Art
on Fillmore in San Francisco's
Pacific Heights District and the
New North Beach Fair, a successor .
to the Upper Grant Avenue Street
Fair. In addition, Pimsleur has
organized many special
celebrations including the
Berkeley City Fair in 1984 ,the
first since 1911, and created
Victorian Days in the Park for the
San Mateo County Historical
Association.
In 1993, the company recreated
an entire San Francisco street
festival in Dusseldorf, Germany
to showcase of California art, food,
wine and music for thc City'
5c1zado;:t'strassC/~r6t .
Each City had a different reason
for wanting a festival. From
San Anselmo, which had been
devas ta ted by floods, to Palo AI to,
which had lost many University
Avenue customers to nearby
shopping centers, each
community found that Pimsleur's
street fairs and festi\'als played an
important part' in bringing new
life and prosperi ty to the area.
Pimsleur continues to work
with clients to custom dcsign
Festivals which reflect and
celebrate a city's cultural life,
support its small business
communities and improvc "Main
Streets" for the public.
The network is growing, this
year with the addition of a new
festival on Treasure Ish1nd. The
company is continually looking at
ncw vcnucs and possible sites il
California and beyond.
Special Even! Production, Fairs e.... Festivals 1606 V,I;OIl Sr.. s.F.. CA 94123 Tcl:(415) 346-4+16- Fax: (4/5) 346.0 12b
Ii"~' ~'()
TERRY PIMSLE~R & COMPAN"1r, INC.
PUBLIC REL\TIONS & ADVERTISING
Special Event Production · Fairs & Festivals
.
Festival Network
'.
Pimsleur '& Co. festivals
differ from other, similar
events as they are designed from
their inception as Il}.arketing tools
for clients. . The firm's
commitment is to develop each
festival with its own distinctive
character, reflecting its
community and serving the
objectives of the sponsors &
clients. :Sometimes, the task is to
change the image of the city,
enhance a shopping district or
alter ideas about a community.
Each festival is designed to
capitalize on an area's uniqueness
with themes and contests that
"belong" to the area or the event.
The company brings to bear a
set of powerful tools - careful
planningl meticulous
implementation, impeccable staff
work, strong advertising and
support services -- to present
even ts tha t benefi t the comm uni ty
and the sponsors and are
delightful celebrations for the
public. With its own production
team, the firm can offer a full range
of services, from turn-key
operations to consultation. As the
firm's perspective is long-range
public rela tions impact, the events
are crea ted to enhance the
community, leave favorable
feelings and impressions, and
bring the visitor back.
.
In 1971, Terry Pimsleur
produced the first Art & Pumpkin
Festival in Half Moon BaYI CA.
The Main Street of Half Moon Bay
was distressed. Property values
were low and business was down.
Pimsleur created the Pumpkin
Festival to give the town a new
image and. attract tourists.
Pimsleur handled publicity for the
festival for 16 years, bringing it
national attention and creating an
overwhelming success for the small
town. ..
To build excitement and
anticipation for this event, Pimsleur
created The World Pumpkin
Weigh-Off which pits champion
giant pumpkin growers from
around the world in a contest to
grow the world's largest pumpkin,
and attracts participants from Grea t
Britain, Canada, Japan and Russia.
The competition is now run by the
International Pumpkin
Association, headquartered in San
Francisco.
The Great Halloween &
Pumpkin Festival, celebrates with
trick-or-treats for the children in
merchant stores, an urban pumpkin
patch, a Great Pumpkin parade, a
rubber tire train ride and pie-ea ting
contests.
In 1976, Pimsleur crea ted the
renowned Union Street Spring
Festival Arts & Crafts Fair, which
set a new quali ty standard for urban
festivals. Pimsleur replaced rows
of food booths with outdoor cafes
and wine gardens; intermingled fine
arts with crafts, and introduced
fashion shows, black-tie tea dances,
commemorative crystal wine
glasses and other up-scale
attractions. The Union Street
Festival now draws more than
200,000 people annually and has
helped to make Union Street one of
the four most popular destinations
in San Francisco,
The success of the Festivals led
to the creation of Palo Alto
Celebrates The Arts in 1981, the
San Anselmo Art & Wine Fes tival in
1983, the statewide California
Strawberry Festival which the
company created as a marketing
tool for the City of Oxnard in 198.J
and produced for five years. In
1986 three events were added: the
Pacific Coast Fog Fest for the Ci tY
of Pacifica; Jazz and All That Art
on Fillmore in San Francisco's
Pacific Heights District and the
New North Beach Fair, a successor.
to the Upper Grant A venue Street
Fair. In addition, Pimsleur has
organized many special
celebrations including the
Berkeley City Fair in 198-1 ,the
first since 1911, and created
Victorian Days in the Park for the
San Mateo County Historical
Association.
In 1993, the company recreated
an entire San Francisco street
festinl in Dusseldorf, Germany
to showcase of California art,food,
wine and music for the City's
Sc/WdOi(lStrnsscJlfef.I.
Each city had a diffcrent reason
for wanting a fcsti\'al. From
San Anselmo, which had been
devastated by floods, to Palo Alto,
which had lost many University
Avenue customers to nearby
shopping centers, ~each
community found that Pimsleur's
street fairs and festivals played an
important pa'rt1 in bringing ncw
life and prosperi ty to the area.
Pimsleur continues to work
with clients to custom design
Festivals which rcflect and
celebrate a city's cultural life,
support its small busincss
communities and improvc "Main
Streets" for the public.
The network is growing, this
year with the addi tion of a ncw
festival on Trcasurc Island. The
company is continually looking at
ncw venucs and possible sitcs in
California and beyond.
Special Event Production, Fairs & Festivals J 606 Union Sr.. 5.F.. 0\ 9-1123 Tc!:(4IS) J-16--f446' Fux: (415) ].16.0 I:!b
Ii e/ ;J.t)
%rryCPjmsleuIOfGoII!fJanJfl~.
1606 Union St., San Francisco, CAI 94123 0 415-346-4456 FAX 415-346-0126 0 sponsors@tpnco.com
1998 Calendar Of Events
May 16 &-17:
May 30 & 31:
June 20 & 21:
June 27 & 28:
July 4 & 5:
September 5~ 6 & 7:
September 12 & 13:
September 19 & 20:
October 4:
October 11:
October 17 & 18:
Festival Of The Arts · Burbank Village
Union Street Spring Festival Arts & Crafts Fair
Danville Summerfest Fine Arts & Crafts Fair
San Anselmo Art & Wine Festival
Jazz & AU That Art On Fillmore
Blues & Art On The. Bay
A Festival Of The Culinary Arts .
Art On The A venue. Burlingame
International Great Pumpkin Weigh-Off
Sukkot, Festival Of The Booths
The Great Halloween & Pumpkin Festival
West Portal .
Danville Art & Halloween Festival
~aIl Festi,:,al Of The Arts. Burbank Village
Festival Of Lights - Union Square
October 24 & 25:
November 7 & 8:
December 14 - 21
..
.
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