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HomeMy WebLinkAboutItem 7.1 MgtStPatricksFestival . AGENDA STATEMENT CITY COUNCIL MEETING DATE: August 18,1998 CITY CLERK File # D~[Q][aH3]m. .00-40 SUBJECT: Management Services for St. Patrick's Day Festival Prepared by: Diane Lowart, Parks & Community Services Director EXHIBITS ATTACHED: A. Proposal from GoodTimes Promotions, Inc. H. Proposal from Terry Pimsleur & Company, Inc. RECOMMENDATION: 1)tJ\, Give conceptual approval to contracting with Terry Pimsleur & Co. G'V l .. for management services. FINANCIAL STATEMENT: The proposed management fee is $30,000 plus 40% of any profit generated by the event above costs. Sufficient funds are available in the FY 1998-99 budget DESCRIPTION: As directed by the City Council at their meeting on June 16, 1998, Staff circulated a Request for Proposal for management services for the St. Patrick's Day Festival to several firms in Northern California. Firms submitting proposals included GoodTimes Promotions, Inc. and Terry Pimsleur & Co., Inc. Following is a brief summary of the qualifications and fee proposal of . each firm. GoodTimes Promotions, Inc. (GoodTimes) is a Dublin event planning and promotions company that plans, executes and promotes many top quality festivals and events in the Tri-Valley. Since 1990, they have produced over 25 events in the Tri-Valley area. These include: . Manufacturer's and Dealers RV Show and Sale (9 years) . Summer Sizzlin'. RV Show and Sale (8 years) . Pleasanton Pasta and Jazz Festival (4 years) . Alameda County Fair Demolition Derby (4 years) . Dublin St. Patrick's Festival (1 year) . Rally in the Valley (1 year) . Dublin Pasta and Jazz Festival (upcoming) GoodTimes has a staff of seven (full time and independent contractors). The proposed management fee is $22,500 plus 30% of booth sales (based on the Fiscal Year 1998-99 Budget, 30% of the booth sales would total $8,800). Thus, the total cost to the City is $31,300. ------------------------------------------------------------------- . COPIES TO: Terry Pimsleur & Company, Inc. GoodTimes Promotions, Inc. ITEMNO.~ G:\stpats\818ccmtg.doc Terry Pimsleur & Co., Inc. (pimsleur) is a full service advertising and public relations agency that has produced more than 200 major special events, fairs and festivals in the West over the past twenty years. _ Their 1998 Calendar of Events includes 14 festivals as follows: . Festival Of Lights - Union Square (28 years). . . The Great Halloween & Pumpkin Festival West Portal (26 years - various locations) . International Great Pumpkin Weigh-Off (26 years) . UDion Street Spring Festival Arts & Crafts Fair (23 years) . San Anselmo Art & Wine Festival (15 years) . Jazz & All That Art On Fillmore (15 years) . Danville Summerfest Fine Arts & Crafts Fair (8 years) . Danville Art & Halloween Festival (7 years) . Blues & Art On The Bay (6 years) . Art On The Avenue - Burlingame (6 years) . Festival of the Arts. Burbank Village (3 years) . A Festival Of The Culinary Arts (2 years) . Fall Festival Of The Arts - Burbank Village (2 years) . Sukkot, Festival Of The Booths Pimsleur has a staff of nine who would be working directly on the event. The proposed management fee is $30,000 plus a commission of 40% of any net profit from the Festival (based on the Fiscal Year 1998- 99 Budget, 40% of the net profit would total $289). Thus, the total cost to the City is $30,289. Both firms were invited to participate in an oral interview with a panel of representatives from the Parks and Community Services, Police, Fire and Public Works Departments. There was also a representative from an outside agency who supervises a similar contract for management services. Based on the . comments provided by the panel and after a thorough review of the proposals and professional qualifications, Staff is recommending that the City enter into an agreement with Terry Pimsleur & Company, Inc. to produce and manage the St. Patrick's Day Festival. Staff has been in contact with references for Pimsleur and the references spoke favorably about the high quality of the festivals held in their respective communities as well as the professionalism and commitment of the Pimsleur staff. Although GoodTimes has produced over 25 events, only the Pasta Festival and the St. Patrick's Festival are comparable to Dublin's festival; the RV shows, while large scale events, are more commercial in nature rather than a community celebration or festival. Pimsleur, on the other hand, specializes in festivals ofa similar nature to the Dublin's St. Patrick's Festival. Of the 14 festivals that are planned for 1998, the Festival of the Arts in Burbank and Art on the Avenue in Burlingame are on comparable scale with Dublin's festival. And, while both firms specialize in event planning, Staff found that Pimsleur excelled in the following areas: 1. Event Mana~ement and L02istics - With their experience managing over 200 festivals over the past 20 years, they have a wealth of experience in the operation of safe and enjoyable festivals that meet the Heath, Safety and Fire codes. Their operations staff is experienced at operating festivals and are able to head off problems before they occur. Additionally, the type and number of festivals, along with the longevity of many of the festivals, speaks well for the firm. 2. Cot:porate Sponsorships - Because of the large number of festivals that Pimsleur offers they have . established contacts for sponsorships. Their ability to give a sponsor exposure at multiple events . helps them to attract larger corporations to sponsor their festivals. Their proven reputation for managing first-class events that are well attended is also attractive to potential sponsors. -2- . 3. . . . Developin~ and Implementin2 a Marketin~ Plan - Pimsleur is a full service advertising and public relations firm. They have professionals on their staff who have years of experience developing marketing strategies for events and corporations. When buying media time and print space they get better prices due to the amount they purchase on an annual basis. They also are able to maximize the exposure their clients receive from their advertising dollars by placing their "all fairs" advertisements in a variety of publications that target specific demographic locales. The cost of these adds 'is split between the 14 events, rather than one event paying for the entire add space. Thus, the City would be receiving higher quality promotional materials at a lower cost. 4. Developin~ Event Ima~e. Lo~o. and Posters - The promotional methods and materials for all of their events have won a number of awards and international recognition. They design promotional materials that create an identity for the event. For example, an event logo would be carried out on posters, t-shirts, glassware and even postcards. The postcards are provided to the festival exhibitors, crafts persons and artists who, in turn, mail them to their customer base. 5. Creatin~ a Festive Atmosphere and Effective Layout for the Site - Pimsleur has a warehouse full of props and equipment that can be used to improve the aesthetics and layout of the event for a relatively low cost. This equipment includes signage, hedges, lattice work, gardens and more. They have produced over 200 festivals in a variety of settings and through their work they have seen layouts that work and others that need improvement. They attend other festivals on a regular basis for new ideas to keep their events fresh. 6. Recruitin~ a Variety of Artists and Crafts Persons - With a database of over 15,000 artists to draw from, Pimsleur can fill the festival with more fine arts and less commercial vendors. It should be noted, however, that close attention is paid to the demographics of the community and the goals of the festival when selecting artists. 7. Evaluation & Demo~raphic Research. Pimsleur staff conduct research during the event to measure the success of their advertising campaign, as well as get information about the demographics of the festival visitors. This information is valuable for improving the event and soliciting corporate sponsors. 8. Impact on Staff Time - Last year the City Council proposed contracting with a promoter to expand and improve the festival with a minimal impact on staff time. One of the advantages to using a promoter is that their established business practices and relationships with vendors makes them more effective at obtaining large sponsorships and reducing event costs than Staff. The Pimsleur staff has the resources to manage the festival with a minimal impact on Staff time. One City staff person would act as a liaison to consult with the Pimsleur staff from time to time throughout the year. City staff would also be responsible for arranging agreements for use of private property for the festival and parking. It should be noted that more staff time will be needed to organize, publicize and implement the new 5K St. Patrick's Day Fun Run. Pimsleur has an international reputation for producing first-class events. The firm's goal will be to develop a festival for Dublin with its own distinct character, reflecting our community and serving the objectives established by the City. In keeping with its commitment to support the communities it serves, Pimsleur has returned more than one million dollars to its non-profit clients over the past two decades. Perhaps more important, these groups have been represented in events that reflect the character of their communities and in which they can take real pride. -3- As noted previously, Pimsleur has proposed a management fee of $30,000 plus a commission of 40.% of any net profit from the Festival. (To date, the Festival has not generated a profit for the City; Pimsleur believes that the Festival has the potential to turn a profit and are proposing the commission as a further' incentive to see that this occurs.) Sufficient funds are available in the FY 1998/99 Special Events budget. With less than seven months to plan the 1999 St. Patrick's Day Festival, time is of the essence. Proper. lead time is needed to recruit sponsors and adequately organize the event. In order to assure a successful event planning of activities must move forward at this time. Therefore, Staff recommends that the City Council give conceptual approval to contract with Terry Pimsleur & Company, Inc., for a not to exceed fee of $30,000 plus 40% of any net profit generated fro~ the St. Patrick's Day Festival. An agreement will be negotiated by Staff which will be brought back to the City Council for approval on September 1, 1998. During the next several weeks, Staff will work with Pimsleur to develop an event plan that will be available for the City Council to review on September 1. . . -4~ EXHIBIT A ~ECEjYEQ J U l... 1 0 I{LC"lJ Rf.~!10N DEPT~ . ~ /,./oj:Jn--> City of Dublin St. Patl-ick's Festival Proposal .. Su bmi tted by: GoodTimes Promotions, Inc. 6451 Scarlett Court Dublin, CA 94568 (925) 803-4050 (925) 803-7528 Fax . EXHIBIT A Proposal - GoodTimes Promotions, Inc. / 4' cJ,o GoodTimes Promotions, Inc. 6451 Scarlett Court Dublin, CA 94568 (925) 803-4050 (925} 803-7528 . Mr.. Paul McCreary, Recreation Coordinator City of Dublin 11600 Shannon Avenue Dublin, CA 94568 Dear Paul: It is my pleasure to submit GoodTimes Promotions, Inc.'s proposal to manage the 1999 Dublin St. PatrickFestivaL GoodTirnes Promotions Inc., is a Dublin event planning and promotions company that plans, executes and promotes many top quality festivals and events in the Tri.Valley. The full-time staff has over 25 years experience in event management. We also contract additional professional staff for our events to ensure that all aspects of the festival are first class. As the promoter for the 1998 Festival, I believe GoodTimes was a part of the team that produced a first class event for the City of Dublin. . Enclosed is a profile of the company and staff, a copy of our current liability insurance, prior events and references, a proposed event timeline and other pertinent information. The Dublin St. Patrick's Festival is an outstanding community event. It's a team effort of community organizations, the City of Dublin and a reliable event management company. I fIrmly believe that my company can provide the best product for the City of Dublin. Thank you for your time and I look forward to discussing the enclosed plans in greater detail 4' ~~ . Michael Nohr President 1 J' i7" '"") .'),J -' . GoodTimes Promotions, Inc. 6451 Scarlett Court Dublin, CA 94568 (925) 803-4050 (925) 803-7528 Fax . Dublin-based Event Planning and Promotions Company . Dublin Commercial Property Owner with over 61,000 square feet of Commercial Space . Managed the City of Dublin's 1998 St. Patrick's Festival . Producer of the 1998 Dublin Pasta and Jazz Festival . . Have produced over 25 events in the Tri-Valley since 1990. . Staff of 7 (full time & independent contractors) with over 45 years of event management . expenence. . Will provide the following at no extra cost to the City of Dublin: Our database of over 2,000 Arts/Crafts and Commercial Vendors Our database of 1998 Pasta Festival attendees who enter the "Shop, Stay and Play in Dublin" Drawing Operations/Show Trailer Radios Golf Carts ... Street Chalking Equipment . Licensed, Bonded & Insured in the State of Califomia . . Member of the Dublin Chamber of Commerce /; _./:::: ,", ~.:... ...... ~ / J GoodTimes Promotions, Inc. Staff & Designated Responsibilities for the St. Patrick's Day Festival . . Mike Nohr, President & CEO 10 years experience in event management. Major events include: Manufacturer~ and Dealers RVShow and Sale (1990 - current), Pleasanton Pasta andJazz Festival (1994 -1997), Dublin Pasta andJazz Festival (1998 -), Dublin St. Patrick's Festival (1998), Rally in the Valley (1996), Summer Sizzlin'RVShow and Sale (1991-current), Alameda County Fair Demolition Derby (1995- current). Owner of Good Times Promotions, Inc., .Mhr's RV's, Repo Connection and RV Promotions. Oversees entire operation Solicits sponsorships Implements Beverage Controls . . Kathleen Nohr - CFO 5 years experience managing Pasta Festival. . Shelby Martin, Director of Sales & Marketing 15 years experience in event planning and implementation. Major events include: Plea santon Pasta Festival (1991-1993), ~w Year~ Eve Celebration atStoneridgeMall (1993), California Wine Auction (1996), AdMARK Media and Merchandise Auction (1996) and Plea santon Centennial Celebration (1994). Plea santon Chamber of Commerce Execu tive Director (1991-1995) . Solicits booth and sponsorship sales Liaison to City - represents GTP at City Council, works directly with City staff, sponsors, vendors and volunteers Coordinates non-profit participation Works with merchants and property owners along affected streets Diane Wardin, Finance Director Prepares financial reports for City. Handles collections of monies before, during & after Festival . . t/ / ", CJ7 :;A:..--- J . Staff ~ Designated Responsibilities for the St. Patrick's Day Festival - continued . . Brian Dutchover, Logistics Coordinator Develops final site map for City approval Works directly with sponsors before and during event Works with Public works, Fire and Police on signage, booth layout and code enforcement Chalks booth layout . Ed Cottom, Operations Manager Ensures proper set-up of entertainment stages, generator placement and c1ining areas. Maintains equipment during Festival. Coordinates Saturday move in and Sunday move out of vendors. . Debbie Petersen, Administrative Assistant Works directly with vendors, sponsors and non-profits prior to Festival. Assists in solicitation of vendors. Handles correspondence and telephone inquiries. .. . ,::::- ../ .: ;,,' /"\ / -c/ ./) ~. . Event Time Line General Contract Awarded 8/4/98 Meeting with City Staff Mid August Overview of 1998 event Recommended Changes/Additions for 1999 Booth Sales Develop solicitation Material Mid August Flyer out to 1998 participants . Invitation to Dublin Businesses/Non-Profits - Flyer to Pasta Festival Booths 9/15/98 Phone solicitation to prospective vendors October Applications accepted through February Biweekly reports through January Weekly sales reports to City February - show dates Vendor list to city with seller permit nwnbers 2/25/98 Sponsorships Package developed Mid August Solicitation of 1998 sponsors Solicitation of new sponsors 9/98-11/98 . November 30 Sponsorships confirmed A/ ,., ~~ /~ :;:j _/- ':....- c !/ . . . Event Time Line Advertising Develop logo and theme Contact media Develop BART campaign Advertising Budget Approved Entertainment Contact 1998 entertainment Develop community and main stage line-up Finalize line-up Volunteers Contact 1998 Non-profits - request participation Confirm non-profits Solicit additional Dublin non-profits if necessary Packets to confirmed non-profits listing jobs, job descriptions and dates for volunteer training Other Final Budget submitted to City Letter to property owners & merchants Conceptual site map (use 1998 map) Finalize 1999 Site Map & submit to City for approval Place orders for rentals ABC License Health Department Permits submitted .. Mid-August End of August 1/15/98 October December 1/15/98 October November November 1/15/98 8/30/98 Mid August 1/15/98 2/1/98 2/1/98 2/25/98 fJ. " . -~: :..) -.... ~... ~j II I . Other Events and References RV Shows and Demolition Derby - GoodTimes Promotions holds three annual RV Shows at the Alameda County Fairgrounds in Pleasanton. Our January Manufacturers Show and Sale attracts approximately 30,000 attendees. Our 28 participating dealers reported over $30 million dollars in sales during the 10 day event. Our other RV Shows are held in May and September and each attracts approximately 15 - 15,000 attendees. We just completed our 3rd Annual Demolition Derby during the first weekend of the Alameda County Fair. Over 8,000 people attended this family event to see 25 plus cars vie for over $5,000 in cash prizes. . Peter Bailey, Manager, Alameda County Fairgrounds 4501 Pleasanton Avenue, Pleasanton, CA 94566 (925) 462-7600 Dublin Pasta & Jazz Festival (formerly Pleasanton) GoodTimes Promotions has produced the Pasta and Jazz Festival since 1994. We are excited to hold the 1998 event in Dublin and look forward to a long and prosperous relationship with Dublin. This two day event features Pasta Tastings from Bay Area Restaurants, 200 Arts and Crafts Booth, a large Children's Area, Jazz, Classic Rock and R&B Music. .. Deborah Acosta, City Manager, City of Pleasanton 123 Main Street, Pleasanton, CA 94566 (925) 484-8008 Credit Reference Virginia Malone, Assistant Branch Manager, Bank of Walnut Creek 249 Main Street, Pleasanton, CA 94566 (925) 846-8811 . ~/. / .'j\ --- ;.r'. "') - . Comments From 1998 St. patrick's Festival Vendors . f'We enjoyed a well organized show and had reasonably good sales. The promoter had the vendor~ interests prioritized well. The customers seemed to be ha ving a good time." Joanna Knudson, Obsidian Artistry of Nevada . Wish ft:;ood1imes did other shows. Best promoters around- never a Ul0"with any other promoter Dennis Forrest, All About You . Your staff was so supportive. The vendors were very kind and it was a grea t event for this town - the best St. Pa trick's Day Festival so far. . Crackers the Oown . Wbata great show! Thanks Gary Riccum, Gilroy Spice . This was our first time in Dublin. We were very pleast;d with how well organized everything was. Foot traffic was wonderful, so your advertising paid off. The hotel informationprovided was wonderful. Ken Hundrieser, K & B Crafts . Fantastic show - very well set up and organized -let~ do it again next year! Lury Levine, Larry Levine & Company Pewter Designs 4' . The Festival was a B+ Councilwoman Valerie Barnes April21, 1998 City Council Meeting . . 78 Vendors returned surveys and 47 gave Good1imes a ulO" rating. Over 90%.rated GoodTimes uS"or above. Additional reference/comments a vaila ble -/ /,;';> j . Ideas to Enhance the Festival Weeklong Pre-Promotion . Encourage ''wearing of the green" by Dublin merchants and residents one week prior to the event with the Festival culminating the weeklong celebration. . Sell Festival sweatshirts to merchants, employees and residents in advance and urge them to wear these during weeklong celebration. . Retail contest for best Irish theme display. . Contest in Dublin schools - essay, poetry and limerick contests with winning entries displayed at Festival. . Restaurant placemats promoting the event and all supporting events (gala, race, parade). . BART Promotion . Weekend of Festival . Encourage vendors to dress in green and decorate booth in Irish motif. Award ribbons to 1st, 2nd & 3rd place booths on Saturday morning. . Solicit more Irish food, music, and commercial booths. + . /) ~'~ ~ ..... ," ,".. :,-J . City 'Support Services Requested . Continue to introduce GoodTimes Promotions, Inc. to potential sponsors, non-profits and new businesses locating in Dublin. . Provide meeting space for non-profit meetings, volunteer training and final logistic meetings. . Provide GoodTimes Promotions with current property owner and merchant lists in Festival area. . . Provide a letter of introduction for GoodTimes to use in solicitation of sponsors. . Provide for mass mailings to vendors (solicitation and confirmation), community organizations and others as deemed necessary. (GoodTimes Promotions will take care of general day to day mailings.) . Assist in promoting the event to community and others. . Provide event insurance. . Assign staffliaison(s) to work directly with GoodTimes staff in coordinating Festival. . Be responsible financially for the Festival as set forth in the budget and pay monies to GoodTimes Promotions in a timely fashion as set forth in this proposal. ... . / .-4/' . Festival Management Fees GoodTimes Promotions, Inc., will: . develop and implement a first rate Festival . coordinate the scope of services as outlined in the RFP . will complete the scope of services in a timely manner as outlined in the event time line . provide the management expertise for the Festival . for a fee of $22,500 plus 300/0 commission on all sales* * Because of our previous contract to manage the 1998 Festival, we are able to decrease out 1999 bid by $5,000. Much of the initial work of developing forms and soliciting vendors and sponsors is already in our computer system. Payment for GoodTimes Promotions, Inc.'s Services: . Fee of $22,500 plus 300/0 commission on all sales will .. be due and payable in (1) one lump sum by April 10, 1999. . I:: f/ Iv , . '\ .. .,.-'/ . . . EXHIBIT B 1. Executive SUllunary: Terry Pimsleur & Co., Inc. has been a producer of festivals for 27 years. Each festival is specifically designed to promote the city or area where it is held; more than 1,000,000 fairgoers a year are drawn to our network of annual festivals. We will work closely with you to determine the exact demographic that you are trying to reach, and redesign the event to attract your target ll1arket. We can handle every aspect of promotion & production, and work with our. many subcontractors on a continuing basis. As we contract for ll1any events during the year, we are in a position to help you receive the best possible price & service. Each point on your list is part of our normal business routine, and will be handled in house. Our sponsorship program is highly developed, and we tailor our sponsor packages to your event (please see enclosed package for our current season). We will begin approaching vendors and sponsors as soon as we have a contract. 2. Professional Qualifications: Please see attached material. An update; Terry Pin1sleur is the current president of the California Festival and Special Event Association, and our company has received many awards fro111 IFEA & Cal Fest in the last several years. 3. Employees: We will have nine members of our office staff working directly on this event: Terry Pimsleur, over all concept, event planning & publicity Steve Rubenfaer, operations manager & sponsorships Jason Hess & N anda Coleman, operations Jeffery Roloff, logistics Dana Harrison, publicity & media sponsors Enllalee Jawaroski & Larkyn Kayser, our artist/vendor departll1ent Jim Butcher, budgets & accounting .. In addition, our trained and experienced event staff and crew will work on site at the event. 4. Current Clients: EXHIBIT B Proposal- Terry Pimsleur & Company, Inc. ~ ,_f" -~} J // -j ~' We currently produce 15 events, mostly in the Bay Area. I have enclosed a complete schedule. . We produce these events in their entirety, handling every aspect of operations, permits, publicity, advertising, vendors, sponsors, food, merchandise, staff, layout, design, set-up & strike, from concept to clean-up. I. References include: DanvilIe Area Chamber of Commerce - Executive Director Nancy McCaffery, 925-837-4400 San Anselmo Chamber of Commerce - Mayor, Judith Hodges, 415-752-2600 West Portal Avenue Association - Vice President Sharon Greenlin, 415-826- 2720 We have been producing festivals in Danville for seven years and San Anseln10 for 15 years. 1997 was the first year we produced the West Portal event, which we were asked to tale over from another producer (a similar situation to yours). Feel free to contact any of the above to discuss the quality of our events and responsiveness to our clients' needs. 5. Work Plan & 6. Creative Ideas: . We will discuss these upon receiving a letter of intent and \vill expect the city to sign a non-disclosure statement until a contract is signed. 7. Bid For Management Services: We will provide all services outlined in the RFP for a $30/000 managerial fee. We will also require 40% of any profit generated by the event. above costs (including managerial fee). 8. City Support Services: In addition to the services listed in the RFP, we would like the City's help in securing sponsorships through a letter from the Mayor, as we discussed. ... 9. Liability Coverage We have full festival event liability coverage, and will name the City of Dublin and the Parks and Community Services Department, their agents, officers & . employees as additionally insured, as well as anyone else necessary. I!/ tj' ::0 . We will expect certificates of insurance form all food vendors as well as arts & crafts participants. We should discuss the City holding us harmless or covering us on your insurance for the parade. . .. . / Z" ~( ,~',O --I ...-'./ " TERRY PIMSLEUR & COMPAN'i, INC. PUBLIC RELATIONS & ADVERTISING Spedal Event Production. Fairs & Festivals Company Background Terry Pimsleur & Company, Inc. is a full service advertising and public relations agency founded in 1972. From offices at 1606 Union Street, San Francisco, the firm works with corporate and retail. business clients, merchant associations, chambers of commerce, and city governments through- out California and abroad. Pimsleur & Company has produced more than 200 major special events, fairs and festivals in the West over the past twenty years and attracts between a million and 1.5 million persons a year to its network of festivals. The firm's extensive experience in event production is the cornerstone of its contin- ued success. Specialists in image-building programs for clients, the firm has created publicity and advertising campaigns, introduced new products, designed corporate graphics, brochures and collateral material and consulted with many clients on marketing concepts for new ventures and created and consulted on special events as marketing tools. Pimsleur's skills and experience in public relations and special events have sup- ported the efforts of small businesses to stimulate local economy, boost community spirit, build tourism, and improve and promote the image of small towns and urban neighborhoods. Building on the firm's creative and public- ity expertise, Pimsleur & Company adds sophisticated business and operations . skills to its network of events. The crucial ability to manage costs and benefits allows Pimsl~ur to present events year after year. The firm has received numerous awards for features and news releases from the Northern California Public Relations Society of America and the San Francisco and Peninsula Press Clubs, including one for a story on how "Image Conscious Cities Find Home-Grown Identities With Fairs and Festivals", and first place in Special Events for the creation and mar- keting of the Pacific Coast Fog Festival. The firm continues to win awards from the International Festivals Association. In 1994 Pimsleur & Company won two gold awards: the Blues & Art on Polk poster, and the Jazz & All That Art on Fillmore t-shirt imprint; a silver for the overall campaign for Jazz & All That Art on Fillmore which included the poster, ads, glassware and the t-shirt; and a silver for the 1993 Art & Halloween poster. The company has also earned top awards for the San Anselmo Art & Wine Festival and Union Street Spring Festival pro- grams. . In keeping with its commitment to sup~ port the communities it serves, T.P. & Co. has returned more than one million dol- lars to its non-profit clients over the past two decades. Perhaps more important, these groups are represented in events thClt reflect the character of their communities and in which they can take real pride. . It ,"-. :/ " / ;y :/ . - . , . . TERRY PIMSLEUR & COMPANY, INC. PUBLIC RELATIONS AND ADVERTISING Spedal Event Production, Fairs & Festivals Executive Summary I Terry Pimsleur & Company Streef Fairs and Festivals are some of the most exciting and successful in California. These events offer tremen9.ous opportunities to reach upscale Bay Area and California residents. Collectively, these events attract more than one million attendees who enjoy a variety of weekend festivities. Your company has an opportunity to become a sponsor of this network of Festivals or of selecting one of these high-profile, targeted events.The festival season runs from May through November. Mission: Attendance: The firm's conunitment is to develop each festival Attendance ranges at each California with its own distinctive character, reflecting its event from 50,000-200,000. communi ty and serving the objecti ves of the sponsors Media Coverage: & clients. Each festival is designed to capitalize on an area's uniqueness with themes that "belong" to the Television, radio, magazine, weekly and locale. daily newspaper. There are multiple Events: media sponsors for each event, as well as Festival of the Arts - Burbank Village; visitors from across the country. Union Street Spring Festival Arts & Craft Fair; Demographics: . San Anselmo Art & Wine Festival; Each of the events attract a somewhat Danville SummerFest; different audience representing a cross- Jazz & All That Art on Fillmore; section of Bay Area and California Blues & Art On Polk; residents. Treasure Island Festival; West Portal Festival Art on tlle Avenue - Burlingame; Total Proj ected Reach: Sukkot - The Festival of the Booths Attendees: World Pumpkin Weigh-Off (involving 5 countries) Up to 1,500,000 Great Halloween Art & Pumpkin Festival (SF); Impressions: Danville Art & Halloween Festival 150,000,000 and the Fall Festival of the Arts - Burbank Village. . Sponsorship Opportunities: Range from $2,000 for an event highlight up to $150,000+ for Title Sponsorship. In addition, Terry Pimsleur & Company, Inc. will work with your organization to customize any sales promotion, product sampling, signage and other incentives for your event sponsorship package. We will provide ongoing support, expertise and available resourees for creation and execution of your sponsorship. We are presenting generic information designed to give potential sponsors an idea of the possibilities for event sponsorship. The firm is prepared to work closely with a sponsor to create the most effective sponsorship relationship. . )7 ". --.., ......... -, - / .~/ TERRY PIMSLEUR & COMPAN'.f. INC. PUBLIC RELATIONS & ADVERTISING Special Event Production · Fairs & Festivals Festival Network Pimsleur '& Co. festivals differ from other, similar events as they are designed from their inception as marketing tools for clients. The firm's commitment is to develop each festival with its own distinctive character, reflecting its community and serving the objectives of the sponsors & clients. Sometimes, the task is to change the image of the city, enhance a shopping district or alter ideas about a community. Each festival is designed to capitalize on an area's uniqueness with themes and contests that "belong" to the area or the event. The company brings to bear a set of powerful tools -- careful planning, meticulous implementation, impeccable staff work, strong advertising and support services -- to present events tha t benefi t the comm uni ty and the sponsors and are delightful celebrations for the public. With its own production team, the firm can offer a full range of services, from turn-key operations to consultation. As the firm's perspective is long-range public relations impact, the events are created to enhance the community, leave favorable feelings and impressions, and bring the visitor back. In 1971, Terry Pimsleur produced the first Art & Pumpkin Festival in Half Moon Bay, CA. The Main Street of Half Moon Bay was distressed. Property values were low and business was down. Pimsleur created the Pumpkin Festival to give the town a new image and attract tourists. Pimsleur handled publicity for the festival for 16 years, bringing it national attention and creating an overwhelming success for the small town. ,,' To build excitement and anticipation for this event, Pimsleur created The World Pumpkin Weigh-Off which pits champion giant pumpkin growers from around the world in a contest to grow the world's largest pumpkin, and attracts participants from Great Britain, Canada, Japan and Russia. The competition is now run by the International Pumpkin Association, headquartered in San Francisco. The Great Halloween & Pumpkin Festival, celebrates with trick-or-treats for the children in merchant stores, an urban pumpkin patch, a Great Pumpkin parade, a rubber tire train ride and pie-eating contests. In 1976, Pimsleur created the renowned Union Street Spring Festival Arts & Crafts Fair, which set a new quality standard for urban festivals. Pimsleur replaced rows of food booths with outdoor cafes and wine gardens; intermingled fine arts with crafts, and introduced fashion shows, black-tie tea dances, commemorative crystal wine glasses and other up-scale attractions. The Union Street Festival now draws more than 200,000 people annually and has helped to make Union Street one of the four most popular destinations in San Francisco. The success of the Festivals led to the creation of Palo Alto Celebrates The Arts in 1981, the San Anselmo Art & Wine Festival in 1983, the statewide California Strawberry Festival which the company created as a marketing . tool for the Ci ty of Oxnard in 1984 and produced for five years. In 1986 three events were added: the Pacific Coast Fog Fest for the Cdy of Pacifica; Jazz and All That Art on Fillmore in San Francisco's Pacific Heights District and the New North Beach Fair,asuccessor ' to the Upper Grant Avenue Street Fair. In addition, Pimsleur has organized many special celebra tions including the Berkeley City Fair in 1984 ,the first since 1911, and created Victorian Days in the Park for the San Mateo County Historical Association. In 1993, the company recreClted an entire San Francisco street festival in Dusseldorf, Germany to showcase of California art, food, wine and music for the City.s SchndowstrnssCllfcst. Each city had a different reason for wanting a festival. From San Anselmo, which had been devastated by floods, to Palo Alto, which had lost many University Avenue customers to nearby shopping centers, each community found that Pimsleur's street fairs and festivals played an important part' in bringing new life and prosperi ty to the area. Pimsleur continues to work with clients to custom design Festivals which reflect and celebrate a city's cultural life, support its small business communities and improve "Main Streets" for the public. The network is growing, this year with the addi tion of a ncw festival on Treasurc Island. The company is continually looking ,1t new venues and possible sites in California and beyond. Special Event Production, Fairs & Festivals 1606 Union St.. 5.1'., CA 94123 TeL< 415) 346-4446- Fa.\:: (415) .H6.0 /26 . / , ). '" : ) ,.' ~' '. TERRY PIMSLEUR & COMPAN1', INC. PUBLIC RELATIONS & ADVERTISING Special Event Production · Fairs & Festivals . Festival Network . Pimsleur '& Co. festivals differ from other, similar events as they are designed from their inception as marketing tools for clients. The firm's commitment is to develop each festival with its own distinctive character, reflecting its community and serving the objectives of the sponsors & clients. Sometimes, the task is to change the image of the city, enhance a shopping district or alter ideas about a community. Each festival is designed to capitalize on an area's uniqueness with themes and contests that "belong" to the area or the event. The company brings to bear a set of powerful tools -- careful planning, meticulous implementation, impeccable staff work, strong advertising and support services -- to present events tha t benefi t the comm uni ty and the sponsors and are delightful celebrations for the public. With its own production team, the firm can offer a full range of services, from turn-key operations to consultation. As the firm's perspective is long-range public relations impact, the events are crea ted to enhance the community, leave favorable feelings and impressions, and bring the visitor back. . In 1971, Terry Pimsleur produced the first Art & Pumpkin Festival in Half Moon Bay, CA. The Main Street of Half Moon Bay was distressed. Property values were low and business was down. Pimsleur created the Pumpkin Festival to give the town a new image and attract tourists. Pimsleur handled publicity for the festival for 16 years, bringing it national attention and creating an overwhelming success for the small town. To build excitement and anticipation for this event, Pimsleur created The World Pumpkin Weigh-Off which pits champion giant pumpkin growers from around the world in a contest to grow the world's largest pumpkin, and attracts participants from Great Britain, Canada, Japan and Russia. The competition is now run by the International Pumpkin Association, headquartered in San Francisco. The Great Halloween & Pumpkin Festival, celebrates with trick-or-treats for the children in merchantstores, an urban pumpkin patch, a Great Pumpkin parade, a rubber tire train ride and pie-ea ting contests. In 1976, Pimsleur created the renowned Union Street Spring Festival Arts & Crafts Fair, which set a new quality standard for urban festivals. Pimsleur replaced rows of food booths with outdoor cafes and wine gardens; intermingled fine arts with crafts, and introduced fashion shows, black-tie tea dances, commemora tive crystal wine glasses and other up-scale attractions. The Union Street Festival now draws more than 200,000 people annually and has helped to make Union Street one of the four most popular destinations in San Francisco. The success of the Festivals led to the creation of Palo Alto Celebrates The Arts in 1981, the San Anselmo Art & Wine Festival in 1983, the statewide California Strawberry Festival which the company created as a marketing tool for the City of Oxnard in 1984 and produced for five years. In 1986 three events were added: the Pacific Coast Fog Fest for the CitY of Pacifica; Jazz and All That Art on Fillmore in San Francisco's Pacific Heights District and the New North Beach Fair,asuccessor ' to the Upper Grant Avenue Street Fair. In addition, Pimsleur has organized many special celebrations including the Berkeley City Fair in 1984 ,the first since 1911, and created Victorian Days in the Park for the San Mateo County Historical Association. In 1993, the company recreated an entire San Francisco street festival in Dusseldorf, Germany to showcase of California art, food, wine and music for the City's Sc/zndowstrasscJ/fe~t . Each city had a different reason for wanting a festival. From San Anselmo, which had been devastated by floods, to Palo Alto, which had lost many University Avenue customers to nearby shopping centers, each community found that Pimsleur's street fairs and festivals played an important palrt'in bringing new life and prosperity to the area. Pimsleur continues to work with clients to custom design Festivals which reflect and celebrate a city's cultural life, support its small business communities and improve "Main Streets" for the public. The network is growing, this year with the addition of a new festival on Treasure Isizlnd. The compi'II1Y is continually looking i1 t new venues and possible sites in California and beyond. Special Evelll Production, Fairs & Festivals 1606 U,I;onSI.. S.F.. C1\ 94123 T(/:(415) 346.H46. Fax: (415) 3460 116 '" ~~ /) It! -t'" c:""'. (/ , e,. ;;.' CiJCrryCPjmslfur@,GoH}PanJfin~ 1606 Union St., San Francisco, CA, 94123 0 415-346-4456 FAX 415-346-0126 0 sponsors@tpnco.com 1998 Calendar Of Events MayI6&17: May 30 & 31: June 20 & 21: June 27 & 28: J ul y 4 & 5: September 5, 6 & 7: September 12 & 13: September 19 & 20: October 4: October 11: October 17 & 18: Festival Of The Arts · Burbank Village Union Street Spring Festival Arts & Crafts Fair DanvilIe Summerfest Fine Arts & Crafts Fair San Anselmo Art & Wine Festival Jazz & All That Art On Fillmore Blues & Art On The. Bay A Festival Of The Culinary Arts . Art On The A venue. Burlingame International Great Pumpkin Weigh-Off Sukkot, Festival Of The Booths The Great Halloween & Pumpkin Festival West Portal Danville Art & Halloween Festival Fall Festival Of The Arts. Burbank Village . . Festival Of Lights - Union Square October 24 & 25: November 7 & 8: December 14 - 21 .. . r ...._ ...;:~. .' '\ ...... ......../ c'- ~.