HomeMy WebLinkAbout86-040 Ozzie Davis-Pontiac/Toyota 6/2/86
CITY OF DUBLIN
PLANNING COMMISSION
Meeting Date: June 2, 1986
Supplemental Staff Report
SUBJECT:
Planning Commission
Planning Staff ~ ~
PA 86-040 Ozzie Davis - Pontiac/Toyota Car
Dealerships Temporary Promotional Advertising
Displays (60-days) Conditional Use Permit.
TO:
FROM:
BACKGROUND INFORMATION:
This item was initially scheduled to be heard at the May 19, 1986, Planning
Commission hearing. At the Applicant's request, the Planning Commission
continued the matter to the hearing of June 2, 1986. The request for
continuance was prompted by the Applicant's concern over several of the
Conditions of Approval recommended by the Staff within the May 19, 1986, Staff
Report. Items which were of concern to the Applicant included the following:
1. Proposal to tie the time frame of this 60-day Conditional Use Permit
(CUP) to the same one-year period utilized for Administrative
Conditional Use Permit (ACUP) requests recently processed by the
Applicant for this site.
2. Proposed limitation on the number of days that a roof-mounted, cold-air
balloon can be utilized out of the 60-day permit.
3. Proposed method to monitor dates that displays are utilized.
In regards to the first item, the desire of Staff was to tie the starting and
ending dates of CUPs and ACUPs for Temporary Promotional Advertising Displays
to the same 12-month period. This would facilitate the ongoing administration
of both current and future permits. The Applicant would like the ACUPs
recently approved on the site (PA 86-029 and PA 86-039), which cumulatively
provided for up to 12 days of the potential 14 available dates under an ACUP
format to be assessed against the previous 12-month period (running up to
June 12, 1986). This approach would allow the Applicant use of 14 additional
days of Temporary Promotional Advertising Displays for the period from
June 13, 1986, to June 12, 1987. It should be noted that under the current
format of the proposed Conditions (see Condition #3, which establishes a time
frame that is backdated two months to April 11, 1986), the proposed "twelve-
month" period for this CUP would actually be shortened to a 10-month period.
This approach would tie the permit to the first date of the most recent ACUP
requests and would allow the Applicant to refile subsequent 60-day CUP and
14-day ACUP permits in a fore-shortened period (after a 10-month rather than
12-month period).
As regards the proposed limitation on the number of days out of the 60-day
permit period that roof-mounted, cold-air balloons can be utilized, Staff's
concern was that more restrictive constraints on the periods of use of the
potentially visually obtrusive types of displays be utilized. The May 19,
1986, Staff Report recommended that use of the cold-air balloons be restricted
to a maximum of 24 days in a 12-month period with no more than three
consecutive days of use. This restriction was suggested largely in
acknowledgement that the subject commercial operation is only one of hundreds
of businesses in the City that could ask for this type of permit.
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ITEM NO.
r,L
COPIES TO:
Applicant/Owner
File PA 86-040
The Applicant desires to have the option to utilize a roof-mounted, cold-air
balloon up to the full 60-days of the permit. A review of the previous 12-
month period (mid-May 1985 to mid-May 1986) revealed that a total of 23 Dublin
businesses, through 26 different permits, utilized cold-air balloons or
helium balloons for a cumulative period of 66 days. Of the total number of
days that balloons were utilized, 19 days were one-day events, six events were
from two to nine days, and one event was for 30 days (small helium blimp).
Use of cold-air balloons is a relatively new type of promotional display,
which use is expected to continue to increase in the near future, especially
with the recent changes to the City's Sign Regulations which formalize the
ACUP and CUP process for temporary promotional advertising displays. It is
not anticipated that the number of businesses using balloons would even double
from the previous year, but it would be difficult to speculate on the
cumulative number of days or frequency that the balloons are used across the
City.
The Applicant has indicated that he would be receptive to a compromise
approach that would allow him use of cold-air balloons for up to 30 days in
the first five months of the subject permit period and to have the use of
cold-air balloons in the final five months subject to a separate, subsequent
review at the end of that period. This approach would allow Staff to monitor
the cumulative number of dates, and the frequency, that cold-air balloons are
utilized on a City-wide basis and apply more restrictive controls (i.e., limit
the use for a period anywhere from 0-30 days) for the final five months of the
permit.
This approach is considered a reasonable compromise and is acceptable to
Staff. This alternate approach is reflected in the modified language for
Condition #3.D. found in Exhibit A of this Report.
As regards the monitoring of dates that Temporary Promotional Advertising
Displays are utilized, the issue boils down to whether pre-noticing (as
requested by Staff) or end-of-the-month summary reports (as requested by the
Applicant) should be utilized. Staff feels strongly that to minimize Staff
time and effort devoted to administering these types of permits, the burden
must be placed on the Applicant and must be in a pre-noticing format. Pre-
noticing is necessary to allow staff forewarning of a promotional event to
allow random checks on the actual use dates and the types of displays
utilized.
RECOMMENDATION:
FORMAT:
1)
Open public hearing and hear Staff presentation.
2) Take testimony from Applicant and the public.
3) Question Staff, Applicant and the public.
4) Close public hearing and deliberate.
5) Adopt Resolution regarding the Conditional Use Permit.
ACTION:
Staff recommends the Planning Commission Adopt Exhibit A
approving Conditional Use Permit Application PA 86-040.
-2-
ATTACHMENTS:
Exhibit A Draft - Resolution approving the Conditional Use Permit
Application
Background Attachments:
1 - Draft Date Monitoring Form
2 - Location Maps
3 - Site Plan
4 - May 19, 1986 Staff Report (without Attachments)
-3-
RESOLUTION NO.
A RESOLUTION OF THE PLANNING COMMISSION
OF THE CITY OF DUBLIN
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APPROVING PA 86-040 OZZIE DAVIS - PONTIAC/TOYOTA CAR DEALERSHIP
TEMPORARY PROMOTIONAL ADVERTISING DISPLAY
CONDITIONAL USE PERMIT, 6450 DUBLIN COURT
WHEREAS, Ozzie Davis, of Ozzie Davis Pontiac-Toyota, requests
approval of a Conditional Use Permit application to allow use of temporary
promotional advertising displays for cumulative periods of up to sixty days
within a twelve-month period at 6450 Dublin Court, more specifically described
as APN 941-1400-07; and
WHEREAS, the recently adopted City of Dublin Sign Regulations
require approval of a Conditional Use Permit to establish use of temporary
promotional advertising displays when used for periods that cumulatively do
not exceed a maximum of sixty days in a twelve-month period; and
WHEREAS, the Planning Commission did hold public hearings on 3al~
application on May 19, 1986, and June 2, 1986; and
WHEREAS, proper notice of said public hearing was given in all
respects as required by law; and
WHEREAS, this application has been reviewed in accordance with the
provlSlons of the California Environmental Quality Act and has been found to
be categorically exempt; and
WHEREAS, the Planning Commission finds that the Conditional Use
Permit will not have a significant environmental impact; and
WHEREAS, the Staff Reports dated May 19, 1986, and June 2, 1986,
were submitted recommending that the Conditional Use Permit application be
conditionally approved; and
WHEREAS, the Planning Commission did hear and consider all said
reports, recommendations and testimony herein above set forth; and
WHEREAS, the proposed land use, if conditionally approved, will be
appropriate for the subject property in terms of being compatible to existing
land uses in the area and will not overburden public services;
NOW, THEREFORE, BE IT RESOLVED THAT THE Planning Commission finds;
A. The use serves the public need by providing use of temporary promotional
advertising displays in conjunction with special promotional events at
an existing commercial facility.
B. The use will be properly related to other land uses and transportation
and service facilities in the vicinity.
C. The use will not adversely affect the health or safety of persons
residing or working in the vicinity, or be materially detrimental to the
public welfare, or injurious to property or improvements in the area.
D. The use will not be contrary to the specific intent, clause or
performance standards established for the district in which it is to be
located.
E. The approval of the Conditional Use Permit will be consistent with the
policies set forth within the Dublin General Plan.
EXHIBIT f\
-l-
BE IT FURTHER RESOLVED that the Planning Commission does hereby
conditionally approve said Conditional Use Permit application as shown by
materials on file with the Dublin Planning Department, subject to the
following Conditions:
1. This approval is for the erection and use of temporary promotional
advertising displays such as: use of roof-mounted cold-air balloons,
~se of pennants, banners, helium balloons, car signs and searchlights at
the Ozzie Davis - Pontiac/Toyota Car Dealership, located at 6450 Dublin
Court.
2. All temporary promotional advertising displays established in accordance
with this permit shall be located, erected and maintained in a manner so
as not to create a visual or physical hazard for either pedestrians or
vehicles.
3. The temporary promotional advertising displays cited in Condition #1, or
similar displays, may be used for a maximum cumulative period of 60 days
within the 10-month ~ period running from June 13, 1986, to April 10,
1987, and shall be subject to the following restrictions on their
respective periods of use.
A. No temporary promotional advertising displays may be displayed for
a period exceeding fourteen consecutive days.
B. Searchlights are considered temporary promotional advertising
displays and may be utilized for a maximum of twelve days, with no
more than three consecutive days of use.
C. Cable-anchored helium, or other gaseous balloons, are considered
temporary promotional advertising displays and may be utilized for
a maximum of twenty-four days, with no more than three consecutive
days of use.
D. Roof-mounted, cold-air balloons are considered temporary
promotional advertising displays and may be utilized for a maximum
of thirty days in the first five months of this permit (June 13,
1986, to November 12, 1986), with no more than three consecutive
days of use. When used over weekend periods (i.e., use on a
Friday, Saturday and/or Sunday), balloons can be used no more
frequently than two consecutive weekends. Frequency of use of
roof-mounted, cold-air balloons during the second five-month
period of this permit shall be as established by the Zoning
Administrator following his review of the frequency of use of such
displays throughout the City during the initial five-month period.
E. The regulations outlined in this Condition which control frequency
of use of specific types of promotional displays shall apply
jointly to the 60-day CUP approval and any ACUP approval granted
to the Applicant for this site for additional temporary
promotional advertising displays.
4. The Applicant shall provide written notice to the City of Dublin
Planning Department a minimum of four calendar days prior to each
promotional event where temporary promotional advertising displays are
used. Said written notice shall indicate the dates of use of each
respective type of temporary promotional advertising display to be
utilized. Written notice shall be in the form supplied by the City, or
an alternate form prepared by the Applicant which is determined
acceptable to the City. A master summary of the dates of use of each
respective type of temporary promotional advertising display shall be
maintained at all times on the subject premises and shall be available
at all times during business hours for review by City of Dublin Staff,
-2-
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. .
5. Prior to the first use of any temporary special promotional advertising
display, the Applicant shall prepare and submit a site plan detailing
the general location of temporary promotional advertising displays
proposed for use under this permit. This site plan depiction of the
location of the respective types of displays shall be subject to review
and approval by the Planning Director. This plan may be modified or
supplemented, if desired, by the Applicant by submittal of a revised
plan for review and approval by the Planning Director..
6. Approval for temporary use of tents in conjunction with special
promotional events is not granted by this Permit, but must be secured 0Y
a separate, subsequent Administrative Conditional Use Permit for each
event where they are utilized.
7. At any time during the effectiveness of this approval, the approval
shall be revocable for cause in accordance with Section 8-90.3 of the
Dublin Zoning Ordinance.
PASSED, APPROVED AND ADOPTED this 2nd day of June, 1986.
AYES:
NOTES:
ABSENT:
Planning Commission Chairperson
ATTEST:
Planning Director
-3-
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ATTACH EriT 3
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I.
CITY OF DUBLIN
PLANNING COMMISSION
Meeting Date: May 19, 1986
Agenda Statement/Staff Report
SUBJECT:
Planning Commission .
Planning Staff ~
PA 86-040 Ozzie Davis - Pontiac/Toyota Car
Dealerships Temporary Promotional Advertising
Displays (60-days) Conditional Use Permit.
TO:
FROM:
GENERAL INFORMATION:
PROJECT:
PA 86-040 Ozzie Davis - Pontiac/Toyota Car
Dealerships Conditional Use Permit for use of
temporary promotional advertising displays for a
maximum cumulative period of sixty days within a
twelve-month period.
APPLICANT AND OWNER:
Ozzie Davis
Ozzie Davis
6450 Dublin
Dublin, CA
- Pontiac/Toyota
Court
94568
LOCATION:
6450 Dublin Court
Dublin, CA 94568
ASSESSOR PARCEL NUMBER:
941-1400-7
GENERAL PLAN
DESIGNATION:
Commercial/Industrial - Retail/Office and
Automotive
EXISTING ZONING AND
LAND USE:
Pontiac/Toyota Car Dealerships
C-2, General Commercial
SURROUNDING ZONING AND
LAND USE:
North - C-2, General Commercial - Mixed Office
and Retail Uses
- C-2, General Commercial - Vacant
- Unzoned - 1-580 Right-of-Way
_ M-l, Light Industrial - Sports Ground
Site and Zone 7 Flood Control Channel
East
South
West
ZONING HISTORY:
The existing car dealerships were established
following the 1980 approval by the Alameda
County Zoning Administrator of S-767 and C-3756,
which respectively provided approval of the Site
Development Review and Conditional Use Permit
for the car dealerships project.
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ITEM NO.
.~
ATTACH un '{
APPLICABLE REGULATIONS:
Section 8-60.60 (Temporary Uses. Administrative Conditional Uses) provides
that in any district, minor temporary uses of a duration of sixty days or less
which have negligible or no permanent effects on the environment shall be
permited only if an Administrative Conditional Use Permit is approved.
Newly adopted Section 8-87.66 (Signs Requiring Conditional Use Permits)
provides in part an adjustment to the administration of Section 8-60.60 by
requiring the application of a ConditiohalUse Permit for use of banners,
pennants, flags, balloons, searchlights and similar advertising devices when
used for special promotional events for periods that cumulatively do not
exceed a maximum of sixty days annually (any twelve-month period) and, on an
individual promotional event basis, do not exceed fourteen consecutive days of
display.
Section 8-94.0 states that conditional uses must be analyzed to determine:
1) whether or not the use is required by the public need; 2) whether or not
the use will be properly related to other land uses, transportation and
service facilities in the vicinity; 3) whether or not the use will materially
affect the health or safety of persons residing or working in the vicinity;
and 4) whether or not the use will be contrary to the specific intent clauses
or performance standards established for the district in which it is located.
Section 8-94.4 states that the approval of a Conditional Use Permit may be
valid only for a specified term, and may be made contingent upon the
acceptance and observation of specified conditions, including but not limited
to the following matters:
a) Limitations on time of day for the conduct of specified activities.
b) Time period within which the approval shall be exercised and the
proposed use brought into existence, failing which, the approval shall
lapse and be void.
c) Compliance with requirements of other departments of the City/County
Government.
ENVIRONMENTAL REVIEW:
Categorically Exempt
NOTIFICATION:
Public Notice of the May 19, 1986, hearing was
published in The Herald, mailed to adjacent
property owners, and posted in public buildings.
ANALYSIS:
The City's recently amended Sign Regulations, which become effective on June
11, 1986, serve in part to formalize the Conditional Use Permit(CUP) and
Administrative Conditional Use Permit (ACUP) processes utilized to consider
requests for use of temporary promotional advertising displays. While the
current zoning regulations would allow a sixty-day temporary use to be
processed under an ACUP (see Applicable Regulations Section above), wind signs
such as flags, banners, and pennants which move by wind pressure would not be
permitted. The newly adopted Sign Regulations adjust the administration of
those provisions of the Ordinance as it relates to advertising display by
requiring CUPs to be processed for temporary promotional advertising displays
proposed for use of between fifteen and sixty cumulative days within a
twelve-month period.
The newly adopted Sign Regulations formalize_an ACUP process for
consideration of requests for the use of fouriee~ days (cumulative total) of
temporary promotional advertising displays in a twelve-month period. That
approval can be secured in addition to an approval for the use of sixty days
(cumulative total) of temporary promotional advertising display under the CUP
process.
-2-
The Applicant processed an ACUP for use of temporary promotional advertising
displays for the three-day period running from April II to April l4 under
PA 86-029 (approved the use of a roof-mounted, cold-air balloon). A
subsequent permit (PA 86-039) was also secured for use of temporary
promotional advertising displays for three three-day events during the period
from May 3 to June 1 (which allowed unrestricted use of a roof-mounted, cold-
air balloon).
Staff suggests that'the twelve-month approval period utilized for this sixty-
day CUP permit request be tied to the time frame initiated by the approval of
the first of the recent ACUP requests (i.e., making the twelve-month time
frame of the CUP run from April 11, 1986, to April 10, 1987). This will
facilitate the administration of the ACUPs and the CUPs that may subsequently
be filed over the subject property by coordinating the starting/ending dates
for both types of permits. Assuming an April 11, 1986, starting date for the
twelve-month period of possible promotional dates under ACUP permits, a total
of six ACUP dates remain available for the referenced twelve-month time frame
(after the dates authorized under the two recent ACUP permits are utilized).
The formalization of the sixty-day CUP process was provided in part to
simplify the permit process and to maximize the business owner's flexibility
on scheduling his or her promotional events.
There are two unresolved issues that Staff feels must be settled with this
Permit, which is the first of its type to be processed by the City. The first
issue is a determination of the maximum number of dates that the signs which
are considered to be potentially more obtrusive can be utilized over a
twelve-month period (i.e., displays using searchlights, roof-mounted cold-air
balloons, etc.). The second issue involves the need to establish a means to
monitor the cumulative dates that different types of advertising displays are
used over the course of a twelve-month period.
In regards to the first concern, Staff suggests that the following standards
be considered by the Planning Commission:
Use of Searchlights - Restrict use to a maximum of twelve days in a
twelve-month period, with no more than three consecutive days of use to
be allowed.
Use of Roof-Mounted, or Ground-Mounted, Cold-Air Balloons or Use of
Flown Helium of Gaseous Balloons - Restrict use to a maximum of twenty-
four days in a twelve-month period, with no more than three consecutive
days of use to be allowed.
This standard takes into account that there are 200+ retail stores in Dublin,
each of which could ask for a permit to use searchlights and balloons.
In regards to the second area of concern, monitoring of dates of display use,
the Applicant has previously requested (in conjunction with PA 86-039) that
monitoring be done on an end-of-the-month basis. While this may make the
process more streamlined from.the Applicant's point of view, it is felt by
Staff that some manner of pre-notification must be built into the date-
monitoring system. Staff recommends that a standardized notification form be
developed and utilized (see Background Attachment #1) and that the Applicant
be required to provide Staff a minimum four-day pre-notification of
promotional events, indicating the types of displays to be utilized, and the
length of their respective use.
As a side issue, it should be noted that the Applicant has requested that this
permit approval include authorization for use of tents as one type of allowed
temporary promotional 'advertising display. St~ff considers tents to be in a
separate category from the remaining types of temporary promotional advertis-
ing displays. The difference seen by Staff is that tents may, dependent on
their size and location, alter the on-site cl~culation pattern and/or parking
layou't, and thereby would seem to need a separate, more detailed review by
Staff. Therefore, Staff recommends that this CUP approval not include
authorization of the use of tents. Staff recommends that proposals to
temporarily use tents, with or without other temporary promotional advertising
displays, be subject to a separate ACUP or CUP application.
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RECOMMENDATION:
FORMAT:
1)
Open public hearing and hear Staff presentation.
2) Take testimony from Applicant and the public.
3) Question Staff, Applicant and the public.
4) Close public hearing and deliberate.
5) Adopt Resolution regarding the Conditional Use Permit.
ACTION:
Staff recommends the Planning Commission Adopt Exhibit A
approving Conditional Use Permit Application PA 86-040.
ATTACHMENTS:
Exhibit A - Resolution approving the Conditional Use Permit Application
Background Attachments:
1 - Draft Date Monitoring Form
2 - Location Maps
3 - Site Plan
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