HomeMy WebLinkAbout86-115 Curtiss Dodge Temp Promo Signs 12-01-1986
TO:
FROM:
SUBJECT:
GENERAL INFORMATION:
CITY OF DUBLIN
PLANNING COMMISSION
AGENDA STATEMENT/STAFF REPORT
Meeting Date: December I, 1986
Planning Commission
Planning Staff ~~ J:r
PA 86-l15 Curtiss Dodge Car Dealership Temporary
Promotional Signs - 60 Day Time Frame
Conditional Use Permit.
PROJECT:
APPLICANT AND
REPRESENTATIVE:
PROPERTY OWNER:
LOCATION:
ASSESSOR PARCEL NUMBER:
GENERAL PLAN
DESIGNATION:
EXISTING ZONING
AND LAND USE:
SURROUNDING LAND USE
AND ZONING:
ITEM NO.
3,3
PA 86-115 Curtiss Dodge Car Dealership
Conditional Use Permit for use of temporay
promotional advertising displays for a maximum
cumulative period of 60 days within a 12-month
period.
Steven G. Haworth
Curtiss Dodge Car Dealership
6451 Scarlett Court
Dublin, CA 94568
Mike Nohr
800 Portola Avenue
Livermore, CA 94550
6451 Scarlett Court
Dublin, CA 94568
941-550-12-7
Commercial/Industrial - Retail/Office and
Automotive
Curtiss Dodge Car Dealership
C-2, General Commercial
North - PD, Planned Development for C-2 and L-I
Uses, Currently Vacant
East - M-l, Light Industrial - Dublin Rock &
Ready Mix
South - Scarlett Court Right-of-Way
West - M-I, Light Industrial - Valley Boat
House
COPIES TO:
Applicant
Owner
File PA 86 -115
ZONING HISTORY:
The existing Car Dealership was established
following the 1986 Dublin Planning Commission
approval of PA 86-057 and PA 86-089, which
provided approval of the Site Development Review
and Conditional Use Permit for the Car
Dealership project.
APPLICABLE REGULATIONS:
Section 8-87.66 (Signs Requiring Conditional Use Permits) requires a
Conditional Use Permit be secured for the use of banners, pennants, flags,
balloons, searchlights and similar advertising devices when used for special
promotional events for periods that cumulatively run from 30 to 60 (maximum)
days annually (any 12-month period) and, on an individual promotional event
basis, do not exceed 14 consecutive days of display,
Section 8-94.0 states that conditional uses must be analyzed to
determine: I) whether or not the use is required by the public need;
2) whether or not the use will be properly related to other land uses, trans-
portation and service facilities in the vicinity; 3) whether or not the use
will materially affect the health or safety of persons residing or working in
the vicinity; and 4) whether or not the use will be contrary to the specific
intent clauses or performance standards established for the district in which
it is located.
Section 8-94.4 states that the approval of a Conditional Use Permit may
be valid only for a specified term, and may be made contingent upon the
acceptance and observation of specified conditions, including but not limited
to the following matters:
a) Limitations on time of day for the conduct of specified activities.
b) Time period within which the approval shall be exercised and the
proposed use brought into existence, failing which, the approval shall
lapse and be void.
c) Compliance with requirements of other departments of the City/County
Government.
ENVIRONMENTAL REVIEW:
Categorically Exempt
NOTIFICATION:
Public Notice of the December 1, 1986, hearing
was published in The Herald, mailed to adjacent
property owners, and posted in public buildings.
ANALYSIS:
The City's recently amended Sign Regulations, which became effective in
June, 1986, formalized the Conditional Use Permit and Administrative
Conditional Use Permit processes utilized to consider requests for use of
temporary promotional advertising displays. The Sign Regulations require
Conditional Use Permits to be processed for temporary promotional advertising
displays proposed for use of between 30 and 60 cumulative days within a 12-
month period, and require Administrative Conditional Use Permits to be
processed for displays used for up to 30 days within a 12-month period,
The Applicant has previously processed an Administrative Conditional Use
Permit for use of temporary promotional advertising displays for the period
running from September II, 1986, to November 10, 1986, under PA 86-099 (30
days of use of temporary promotional advertising display within 60 days of the
Grand Opening of the Car Dealership). A subsequent permit (PA 86-114) was
also secured for use of temporary promotional advertising displays for up to
30 days of display within the 12-month period running from November II, 1986,
to November 10, 1987.
-2-
Staff suggests that the l2-month approval period utilized for this
Conditional Use Permit request match the 12-month time frame utilized for the
second of the recent Administrative Conditional Use Permit requests (i,e.,
making the 12-month time frame of the Conditional Use Permit run from December
12, 1986, to November 10, 1987). This will facilitate the administration of
the permits for temporary promotional advertising display that may
subsequently be filed over the subject property by coordinating the
starting/ending dates for both types of permits.
The formalization of the 60-day Conditional Use Permit process was
provided in part to simplify the permit process and to maximize the business
owner's flexibility on scheduling his or her promotional events,
Staff recommends that a standardized notification form be utilized to allow
monitoring of the dates displays are utilized (see Background Attachment #l),
This form has been used for previous requests and requires the Applicant
provide Staff a minimum four-day pre-notification of promotional events,
indicating the types of displays to be utilized, and the length of their
respective uses.
In regards to the possible use of advertising displays which are
considered to be potentially visually obtrusive, Staff suggests that the
following standards be considered for application:
Use of Searchlights - Restrict use to a maximum of 12 days in a 12-month
period, with no more than three consecutive days of use to be allowed.
Use of Flown Helium or Gaseous Balloons - Restrict to a maximum use of
24 days, with no more than three consecutive days of use.
Use of Roof-Mounted, or Ground-Mounted, Cold-Air Balloons - Restrict to
a maximum of 30 days for the first one-half year of the permit and allow
the Zoning Administrator to determine the frequency of use of balloons
during the second one half year of the permit following his review of
the frequency of use of balloons throughout the City during the initial
period of the permit.
These standards are consistent with the standards imposed on the Ozzie
Davis Conditional Use Permit request for a 60-day temporary promotional
advertising display,
The use of cold-air balloons is a relatively new type of promotional
display, which use is expected to continue to increase in the near future,
especially with the recent changes to the City's Sign Regulations which
formalize the Administrative Conditional Use Permit and Conditional Use Permit
process for temporary promotional advertising displays. It is not anticipated
that the number of businesses using balloons would even double from the
previous year, but it would be difficult to speculate on the cumulative number
of days or frequency that the balloons are used across the City.
RECOMMENDATION:
FORMAT:
I)
2)
3)
4)
5)
Open public hearing.
Hear Staff presentation.
Hear Applicant and public presentations.
Close public hearing.
Adopt Resolution regarding the Conditional Use Permit.
ACTION:
Staff recommends the Planning Commission adopt Exhibit A approving
Conditional Use Permit Application PA 86-115.
-3-
ATTACHMENTS:
Exhibit A - Resoltuion approving the Conditional Use Permit Application
Background Attachments:
I - Draft Date Monitoring Form
2 - Zoning Map
3 - Site Plan
4 - Applicant's Written Statement
I
-4-
RESOLUTION NO. 86 -
A RESOLUTION OF THE PLANNING COMMISSION
OF THE CITY OF DUBLIN
APPROVING PA 86-115 CURTISS DODGE CAR DEALERSHIP
TEMPORARY PROMOTIONAL SIGNS - 60 DAY TIME FRAME
CONDITIONAL USE PERMIT, 6451 SCARLETT COURT
WHEREAS, Steven Haworth, of ' Curtiss Dodge, filed a request for
Conditional Use Permit approval to allow use of temporary promotional
advertising displays for cumulative periods of up to 60 days within a l2-month
period at 6451 Scarlett Court, more specifically described as
APN 941-550-12-7; and
WHEREAS, the adopted City of Dublin Sign Regulations require
approval of a Conditional Use Permit to establish use of temporary promotional
advertising displays when used for periods of 30 to 60 days in a 12-month
period; and
WHEREAS, the Planning Commission did hold a public hearing on said
application on December 1, 1986; and
WHEREAS, proper notice of said public hearing was given in all
respects as required by law; and
WHEREAS, this application has been reviewed in accordance with the
prov~s~ons of the California Environmental Quality Act and has been found to
be categorically exempt; and
WHEREAS, the Planning Commission finds that the Conditional Use
Permit will not have a significant environmental impact; and
WHEREAS, the Staff Report dated December 1, 1986, was submitted
recommending that the Conditional Use Permit application be conditionally
approved; and
WHEREAS, the Planning Commission did hear and consider all said
reports, recommendations and testimony herein above set forth; and
WHEREAS, the proposed land use, if conditionally approved, will be
appropriate for the subject property in terms of being compatible to existing
land uses in the area and will not overburden public services;
NOW, THEREFORE, BE IT RESOLVED THAT THE Planning Commission finds:
A. The use serves the public need by providing use of temporary promotional
advertising displays in conjunction with special promotional events at
an existing commercial facility.
B. The use will be properly related to other land uses and transportation
and service facilities in the vicinity.
C. The use will not adversely affect the health or safety of persons
residing or working in the vicinity, or be materially detrimental to the
public welfare, or injurious to property or improvements in the area.
D. The use will not be contrary to the specific intent, clause or perfor-
mance standards established for the district in which it is to be
located.
E. The approval of the Conditional Use Permit will be consistent with the
policies set forth within the Dublin General Plan.
EXHIBIT A
I/r.fr ~ol~)--A ~f" cuP
, ,
BE IT FURTHER RESOLVED that the Planning Commission does hereby
conditionally approve said Conditional Use Permit application as shown by
materials on file with the Dublin Planning Department, subject to the
following Conditions:
1. This approval is for the erection and use of temporary promotional
advertising displays such as: use of roof-mounted cold-air balloons,
use of pennants, banners, helium balloons, car signs and searchlights at
the Curtiss Dodge Car Dealership, located at 6451 Scarlett Court.
2. All temporary promotional advertising displays established in accordance
with this permit shall be located, erected and maintained in a manner so
as not to create a visual or physical hazard for either pedestrians or
vehicles.
3. The temporary promotional advertising displays cited in Condition #1, or
similar displays, may be used for a maximum cumulative period of 60 days
within the ll-month ~ period running from December 12, 1986, to
November 10, 1987, and shall be subject to the following restrictions on
their respective periods of use:
A. No temporary promotional advertising displays may be displayed for
a period exceeding 14 consecutive days.
B. Searchlights are considered temporary promotional advertising
displays and may be utilized for a maximum of 12 days, with no
more than three consecutive days of use.
C. Cable-anchored helium, or other gaseous balloons, are considered
temporary promotional advertising displays and may be utilized for
a maximum of 24 days, with no more than three consecutive days of
use.
D. Roof-mounted, cold-air balloons may be utilized for a maximum of
30 days in the first five and one-half months of this permit
(December 12, 1986, to May 26, 1987), with no more than three
consecutive days of use. When used over weekend periods (i.e.,
use on a Friday, Saturday and/or Sunday), balloons can be used no
more frequently than two consecutive weekends. Frequency of use
of roof-mounted, cold-air balloons during the second five and
one-half month period of this permit shall be as established by
the Zoning Administrator following his review of the frequency of
use of such displays throughout the City during the initial five
and one-half month period of the permit.
E. The regulations outlined in this Condition which control frequency
of use of specific types of promotional displays shall apply
jointly to the 60-day Conditional Use Permit approval and any
Administrative Conditional Use Permit approval granted to the
Applicant for this site for additional temporary promotional
advertising displays.
4, The Applicant shall provide written notice to the City of Dublin
Planning Department a minimum of four calendar days prior to each
promotional event where temporary promotional advertising displays are
used. Said written notice shall indicate the dates of use of each
respective type of temporary promotional advertising display to be
utilized. Written notice shall be in the form supplied by the City, or
an alternate form prepared by the Applicant which is determined
acceptable to the City. A master summary of the dates of use of each
respective type of temporary promotional advertising display shall be
maintained at all times on the subject premises and shall be available
at all times during business hours for review by City of Dublin Staff.
-2-
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5. Prior to the first use of any temporary special promotional advertising
display, the Applicant shall prepare and submit a site plan detailing
the general location of temporary promotional advertising displays
proposed for use under this permit. This site plan depiction of the
location of the respective types of displays shall be subject to review
and approval by the Planning Director. This plan may be modified or
supplemented, if desired, by the Applicant by submittal of a revised
plan for review and approval by the Planning Director.
6. The two wall-mounted cloth temporary-type signs, located respectively
along the southeast building elevation (4':!:: x 40':!:: "Curtiss Dodge") and
the southwest building elevation (2':!:: x l2'~ "Curtiss Dodge"), may be
used for a maximum period of 45 additional days from the effective date
of this permit. The third teporary wall-mounted cloth temporary-type
sign, located on the southwest building elevation (2'~ x 10'~ "Now
Open"), shall be removed within three days of the effective date of this
permit. If the cloth temporary-type sign is utilized on the site after
that point, its use shall be subject to this permit's regulation.
Permanent signage proposed for use in place of the two cloth temporary-
type "Curtiss Dodge" signs shall be subject to review and approval by
the Planning Director prior to installation.
7. At any time during the effectiveness of this approval, the approval
shall be revocable for cause in accordance with Section 8-90.3 of the
Dublin Zoning Ordinance.
PASSED, APPROVED AND ADOPTED this 1st day of December, 1986.
AYES:
NOTES:
ABSENT:
Planning Commission Chairperson
ATTEST:
Planning Director
-3-
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Curtiss Dodge
6451 Scarlett Court . Dublin, California 94568 . (415) 829.9100
i~ECEi\lED
OCT 20 1986
DUSUN P1.AfI!N1NG
Submittal Requirement #6:
Written Statement of Intent
A Conditional Use Permit is being sought for the
continued use of general advertising displays.
These displays are for the promotion of car sales
at Curtiss Dodge, and may include banners, pennants,
roof-mounted cold air balloons,' searchlights, and
similar advertising devices.
All displays are in
dealership practice
zoning ordinances.
keeping with traditional car
and are in accordance with city
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