HomeMy WebLinkAbout6.4 HowardJohnsonHtl CUP/VAR
AGENDA STATEMENT
SUBJECT:
PUBLIC HEARING:
CITY COUNCIL MEETING DATE:- -April 11, 1988
EXHIBITS ATTACHED:
RECOMMENDATION:
FINANCIAL STATEMENT:
DESCRIPTION:
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APPLICANTjREPRES&~TATIVE/
APPELLANT:
PROPERTY OWNER:
LOCATION:
PARCEL SIZE:
ASSESSOR PARCEL NUMBER:
GENERAL PLAN
DESIGNATION:
EXISTING ZONING
AND LAND USE:
PA 88-017 Howard Johnson Hotel Sign Conditional
Use Permit and Variance, 6680 Regional Street
Exhibit A: Draft Resolution of Denial for
Variance
Exhibit B: Draft Resolution of Denial for
Conditional Use Permit
Exhibit C: Draft Resolution Initiating
Amendment to Zoning Ordinance
Background Attachments
1. Applicant's Submittal, Plans
2. Location Map
3. PA 86-081 Plan Approval
4. Appeal letter dated received 3/24/88 and
Attachments
5. Resolution No. 88-15 Variance denial
6. Resolution No. 88-16 CUP denial
7. Minutes of March 21, 1988 Planning
Commission meeting
8. Possible Sign Locations
9. Zoning Ordinance excerpts
3)
4)
5)
Open public hearing and hear Staff
presentation.
Take testimony from Applicant and the
public.
Question Staff, Applicant and the public.
Close public hearing and deliberate.
Adopt Resolutions relating to PA 88-017,
or give Staff and Applicant direction and
continue the matter.
None.
A Conditional Use Permit request to construct a
second freestanding sign 26-feet tall and a
Variance request to exceed the height, size, and
setback restrictions for Freestanding Signs.
Johnson Clark
6 Blackthorn Road
Lafayette, CA 94549
Motor Lodge Associates
6680 Regional Street
Dublin, CA 94568
6680 Regional Street
941-1500-47-3
5.61 acres
OfficejRetail
C-l Retail Business District
HoteljRestaurant/Parking
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ITEM NO.
M
COPIES TO:
Applicant/Appellant
Owner
PA File 88-017~
.' _ .__~__...__.._____...___._.______.______..___.u__~~___________..____...__. ---'..
Su~OUNDING LAND USE
AND ZONING:
North:
South:
East:
\lest:
C-l - Bowling Alley
Flood Control & Highway 1-580
C-l - Restaurant - and M-l
Flood Control & Highway 1-580
ZONING HISTORY:
S-421 and C-2418 - The Alameda County Planning Director approved a Site
Development Plan and Conditional Use Permit for a 93-unit motel and restaurant
(Howard Johnson Motor Lodge) and five signs - March 15, 1972.
S-595X and C-3206 - In April, 1977, approval was granted to add 48 units to
the Motor Lodge.
S-777X and C-3787 - In May, 1980, an additional 22 units were approved for the
Motor Lodge.
S-600 - A Site Development Plan for the \lillow Tree Restaurant was approved by
the Alameda County Planning Director on June 23, 1977.
PA 83-002 - On March 28, 1983, the Dublin City Council approved a request to
rezone the subject property from Light Industrial (M-l) and Highway Frontage
(H-l) to Retail Business (C-l).
PA 83-011 - A Site Development Review approval was granted on May 16, 1983, to
allow a 550 square foot addition and remodeling to take place at the main
lobby area of the motel.
PA 84-026 - On June 18, 1984, the Planning Commission approved a Conditional
Use Permit and Site Development Review for a 77-unit addition to the existing
motel.
PA 86-081 - On September 15, 1986, the Planning Commission approved a
Conditional Use Permit for a 28-foot tall Freestanding Sign on the rear
portion of the site. On October 14, 1986, the Zoning Administrator denied
without prejudice a Variance request to consider the existing Freestanding
Sign as a Directional Sign. On November 3, 1986, the Planning Commission
upheld the Zoning Administrator's decision denying the Variance request. On
November 24, 1986, the City Council continued the Applicant's appeal. On
January 22, 1987, the Applicant withdrew the appeal.
PA 87-014 - On March 2, 1987, the Planning Commission approved a Variance
request (1) to allow a Freestanding Sign which is not located within the
middle one-third of the lot, (2) to allow the sign to exceed the maximum
permitted sign area based on setback, and (3) to allow the sign to exceed
maximum permitted height based upon setback and a Conditional Use Permit for a
second Freestanding Sign located at the entrance of the Howard Johnson Hotel
site.
PA 87-093 - On July 6, 1987 and July 20, 1987, the Planning Commission
considered a Conditional Use Permit application to construct a 26-foot-tall
Freestanding Sign setback 20 feet from the rear property line (instead of
constructing the sign approved under PA 86-081). On July 10, 1987, the
Applicant withdrew the application.
APPLICABLE REGULATIONS:
Section 8-48.7 (Side and Rearyards C-l District) of the City's Zoning
Ordinance requires a 10-foot minimum side and rearyard setback for building
sites used for Motel, Hotel, or Boarding House uses.
Section 8-87.34(b)(1)(A) (Freestanding Signs - Location) states "No
Freestanding Sign shall be permitted within the required front, side, or
rearyard setback area. II
Section 8-87.34(b)(1)(D) states Freestanding Signs shall not be located closer
than 50 feet from an Interstate freeway right-of-way.
Section 8-87.34(b)(2) and (3) regulate maximum sign height and sign area
permitted based on setback from a street frontage.
-2-
Section 8-87.60(d) provides an exception to the 20-foot maximum sign height
requirement whereby parcels four acres or greater may utilize a sign up to 35
feet subject to approval of a Conditional Use Permit.
Section 8-87.60(g) establishes provisions to permit two Freestanding Signs on
a parcel of four acres or greater in size, adjacent to 1-580 or 1-680, subject
to approval of a Conditional Use Permit. This section of the ordinance also
establishes the property line adjacent to 1-580 and 1-680 as a street frontage
for the purpose of Freestanding Signs.
Section 8-87.67 establishes the findings and procedures for granting a Sign
Variance.
Section 8-94.0 states that conditional uses must be analyzed to determine: 1)
whether or not the use is required by the public need; 2) whether or not the
use will be properly related to other land uses, transportation and service
facilities in the vicinity; 3) whether or not the use will materially affect
the health or safety of persons residing or working in the vicinity; and 4)
whether or not the use will be contrary to the specific intent clauses or
performance standards established for the district in which it is located.
Section 8-94.4 states the approval of a Conditional Use Permit may be valid
only for a specified term, and may be made contingent upon the acceptance and
observance of specified conditions, including but not limited to the following
matters:
a) substantial conformity to approved plans and drawings;
b) limitations on time of day for the conduct of specified activities;
c) time period within which the approval shall be exercised and the proposed
use brought into existence, failing which, the approval shall lapse and be
void;
d) guarantees as to compliance with the terms of the approval, including the
posting of bond;
e) compliance with requirements of other departments of the City/County
Government.
ENVIRONMENTAL REVIE\l:
Categorically Exempt, Class 11 (a)
BACKGROUND
In September, 1986 the Planning Commission approved a Conditional Use
Permit for a 28 foot tall double-faced freestanding sign totaling 144 sq. ft.
of sign area (PA 86-081, 6 ft. x 12 ft., see Attachment 3). This sign was
never completely constructed. At the time the Planning Commission approved
the sign height, sign area, and sign location for PA 86-081, the property had
one street frontage (Regional Street) for the purposes of determining the
location of the Freestanding Sign.
In January, 1987, as a result of the Applicant's appeal of the Zoning
Administrator's and the Planning Commission's actions denying a Variance
request to allow two Freestanding Signs on the parcel, the City Council
amended the City's Sign Ordinance. The Amendment changed the Ordinance to
permit two Freestanding Signs on parcels four acres or greater situated
adjacent to 1-580 or 1-680 subject to approval of a Conditional Use Permit.
This amendment also changed the Ordinance by identifying the property line
adjacent to the Interstate as a street frontage for purposes of determining
the location, height, area, and proportion of a sign_
This amendment, establishing the rear property line adjacent to 1-580 as
a street frontage, resulted in the sign approved under PA 86-081 becoming a
nonconforming sign, subject to the amortization process outlined for
nonconforming signs in Section 8-87.71 of the City's Zoning Ordinance.
-3-
On April 29, 1987, a building permit was issued for the 20-foot sign
pole; however, the sign face was never erected. The applicant submitted a
revised sign face plan which was approved on May 19, 1987. Again, the sign
was not erected and the Applicant subsequently revised the proposed sign and a
new building permit was issued on September 1, 1987.
The Applicant subsequently filed the current Application request for a
Variance and Conditional Use Permit. A new Conditional Use permit is required
as the Applicant's current proposal exceeds the sign area previously approved
by a total of 12 square feet. A Variance is required in that the current sign
proposal does not comply with the City's Ordinance relating to maximum sign
height and sign area and setback requirements. The Applicant's proposed sign
area is 95% larger (proposed 156 sq. ft. vs. 80 sq. ft. permitted) than that
which is permitted by the Sign Ordinance based on the proposed location. The
proposed sign height is 73% taller (proposed 26 ft. vs. 15 ft. permitted) than
the height permitted by the Ordinance at the proposed location.
At the March 21, 1988 Planning Commission Meeting the Commission denied
the Applicant's request as the mandatory findings could not be made to warrant
granting the Variance. The Applicant subsequently appealed the action.
ANALYSIS:
The Applicant's request is for approval of a Conditional Use Permit and
Variance to permit a 26-foot tall second Freestanding Sign setback 9 feet from
the rear property line (the Applicant proposes to locate the sign within the
required 10-foot rearyard setback). The Applicant proposes a double-faced.
sign totaling 156 square feet in sign area (78 square feet per face - 6 ft. 6
in x 12 ft).
The Applicant raised the issue at the Planning Commission meeting and in
the appeal letter that the sign frame should not be included in the sign area
calculations. Section 8-87.10(c) and Section 8-87.21 of the Sign Ordinance
clearly include the frame within the calculated sign area.
The Applicant has a number of options available to meet the Zoning
Ordinance requirements. Based upon the City's current Ordinance, the
Applicant would be required to have a 32-foot setback for the proposed 26-
foot-tall Freestanding Sign. This would allow a 190-square foot double-faced
Freestanding Sign. The proposed 156 square foot double-faced Freestanding
Sign would meet the Ordinance requirements if the sign were set back 26 feet
and the sign height was restricted to 23-feet.
The Zoning Ordinance would also provide for a l5-foot-tall Freestanding
Sign with a total of 80 square feet of sign area for a double-faced sign (40
square feet per face) setback 10 feet from the property line.
In order for the Applicant to construct the sign with the proposed 26-
foot height, 156 square foot sign area, and 9-foot setback, a Variance is
required.
On March 21, 1988 the Planning Commission denied the Applicant's request
finding that:
1) Authorization of this Variance will constitute a grant of special
privileges inconsistent with the limitations on other properties in
the vicinity in that all properties must comply with the City's
Zoning Ordinance regulating the size, height, and location of signs
within the City unless all four mandatory findings of fact are made
affirmative. Granting a Variance for the Applicant's proposed sign,
which is 95% larger in sign area and 73% taller than that permitted
at the proposed location, constitutes a grant of special privilege
as all the findings cannot be made.
2) No special conditions and extraordinary circumstances apply to the
property that do not apply to other properties in the vicinity, so
that the strict application of this Chapter does not deprive the
property of rights enjoyed by other properties, as the property is
similar in location and topography to other properties in the
vicinity. The property is a relatively large, flat parcel situated
adjacent to 1-580, a situation which allows the Applicant to apply
-4-
for a Conditional Use Permit for two Freestanding Signs on one
parcel, a privilege which applies to a limited number of parcels in
the City.
3) Authorizing the Variance does not meet the intent and purpose sought
to be achieved by the City's sign regulations, as the Applicant's
sign does not conform to the Ordinance's purpose to promote
uniformity among signs. The City's Sign Ordinance recognizes that
the community's attractiveness is an important aspect of the
public's general welfare, and establishes reasonable control of
signs to protect the public welfare, safety, and health. In
recognition of the need for controls on signs as a means of
promoting uniformity and attractiveness within the City, and the
need for businesses to identify themselves and the services offered,
the Ordinance allows (subject to approval of a Conditional Use
Permit) large parcels to have signs taller than 20 feet and allows
large parcels situated adjacent to the Interstate freeway to have
two Freestanding Signs provided in each case, that the signs conform
to the height, setback, and sign area restrictions established in
the City's Zoning Ordinance.
4) Authorizing the Variance will adversely affect the orderly
development and the preservation of property values in the vicinity,
in that one of the purposes of the Ordinance is to promote
reasonable uniformity among signs. Approving this Variance request
with a large deviation from the Ordinance would not promote orderly
development or uniformity among signs, particularly when there is no
basis of fact for granting the Variance.
Staff recommends that the City Council uphold the Planning Commission's
action denying the Variance request, as Staff believes the findings of fact
cannot be made to warrant granting the Variance. Several options are
available with regard to locating a Freestanding Sign within the rear portion
of the site:
1. The Applicant can revise the proposal for Conditional Use Permit to
request a 23-foot tall double-faced Freestanding Sign with a 160
square foot maximum sign area, and setback 26 feet from the rear
property line frontage. Staff has identified several potential sign
locations in existing landscaped areas within the hotel parking lot.
(See Attachment 8). A Variance would not be required.
2. The applicant can revise the Conditional Use Permit proposal to
request a 26 ft. tall dougle-faced Freestanding Sign with 190 sq.
ft. sign area setback 32 feet from the rear property line. A
variance would not be required.
3. The Applicant can withdraw the application and construct a
Freestanding Sign with a maximum height of 15 feet, a maximum total
sign area of 80 square feet, with a minimum setback of 10 feet from
the rear property line, located in the general location approved
under PA 86-081. A Variance would not be required.
4. The Applicant can withdraw the application and construct the sign
previously approved under PA 86-081 (28 ft. tall with 144 sq. ft. of
sign area) maintaining a minimum 10-foot rearyard setback. Once the
sign is constructed, it will become non-conforming and would be
subject to the provisions of Section 8.87-71 of the Zoning Ordinance
outlining the amortization process of Non-Conforming Signs.
5. If the Council wishes to allow the Applicant to erect a 26-foot
tall, 156 square foot double-faced Freestanding Sign, setback 10
feet from the rear property line, a Zoning Ordinance amendment to
the section regulating second Freestanding Signs should be adopted.
The City Council may initiate an amendment by Resolution. (Exhibit
C); or The City Council should determine the findings necessary to
grant the variance and direct Staff to prepare a Resolution of
approval incorporating the findings and continue the item to the
April 25th City Council meeting.
-5-
RESOLUTION NO. 88-
A RESOLUTION OF THE CITY COUNCIL
OF THE CITY OF DUBLIN
------------------------------------------------------------------------------
UPHOLDING THE PLANNING COMMISSION'S ACTION DENYING PA 88-017 HOYARD JOHNSON
VARIANCE REQUEST TO ALLOY A SECOND FREESTANDING SIGN, 26-FOOT TALL YHICH
EXCEEDS THE MAXIMUM SIGN AREA, HEIGHT, AND SETBACK RESTRICTIONS ESTABLISHED FOR
FREESTANDING SIGNS, 6680 REGIONAL STREET
YHEREAS, Johnson Clark has filed an Application on behalf of
Howard Johnson Hotel for a Variance from Section 8-87.34(b)(2) and (3) of the
City's Zoning Ordinance to permit a 26-foot-tall double-faced freestanding sign
with a total 156 square feet of sign area and setback 9 feet from the rear
property line at the Howard Johnson Hotel site at 6680 Regional Street; and
YHEREAS, the application has been reviewed in accordance with
the provisions of the California Environmental Quality Act and has been found
to be categorically exempt; and
YHEREAS, the Planning Commission held a public hearing and
Denied PA 88-017 on March 21, 1988; and
YHEREAS, the Applicant appealed the Planning Commissions Action
on March 24, 1988; and
YHEREAS, the City Council held a Public Hearing on April 11,
1988 to consider said appeal; and
YHEREAS, proper notice of said public hearing was given in all
respects as required by law; and
YHEREAS, a Staff Report was submitted recommending the Council
uphold the Planning Commissions denial of the Variance request to exceed the
maximum permitted sign area, height, and setback for Freestanding Signs on the
site at 6680 Regional Street; and
YHEREAS, the City Council heard and considered all said reports,
recommendations, and testimony as hereinabove set forth;
NOY, THEREFORE, BE IT RESOLVED THAT THE Dublin City Council does
hereby find that:
1) Authorization of this Variance will constitute a grant of
special privilege inconsistent with the limitations on other properties in the
vicinity in that all properties must comply with the City's Zoning Ordinance
regulating the size, height, and location of signs within the City unless all
four mandatory findings of fact are made affirmative. Granting a Variance for
the Applicant's proposed sign, which is 95% larger in sign area and 73% taller
in height than that permitted at the proposed location, constitutes a grant of
special privilege as all the findings cannot be made.
2) No special conditions and extraordinary circumstances apply to
the property that do not apply to other properties in the vicinity, so that
the strict application of this Chapter does not deprive the property of rights
enjoyed by other properties, as the property is similar in location and
topography to other properties in the vicinity. The property is a relatively
large, flat parcel situated adjacent to 1-580, a situation which allows the
Applicant to apply for a Conditional Use Permit for two Freestanding Signs on
one parcel, a privilege which applies to a limited number of parcels in the
City.
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3) Authorizing the Variance does not meet the intent and purpose
sought to be achieved by the City's sign regulations, as the Applicant's sign
does not conform to the Ordinance's purpose to promote uniformity among signs.
The City's Sign Ordinance recognizes that the community's attractiveness is an
important aspect of the public's general welfare, and establishes reasonable
control of signs to protect the public welfare, safety, and health. In
recognition of the need for controls on signs as a means of promoting
uniformity and attractiveness within the City, and the need for businesses to
identify themselves and the services offered, the Ordinance allows (subject to
approval of a Conditional Use Permit) large parcels to have signs taller than
20 feet and allows large parcels situated adjacent to the Interstate freeway
to have two Freestanding Signs provided in each case that the signs conform to
the height, setback, and sign area restrictions established in the City's
Zoning Ordinance.
4) Authorizing the Variance will adversely affect the orderly
development and the preservation of property values in the vicinity, in that
one of the purposes of the Ordinance is to promote reasonable uniformity among
signs. Approving this Variance request with a large deviation from the
Ordinance would not promote orderly development or uniformity among signs,
particularly when there is no basis of fact for granting the Variance.
BE IT FURTHER RESOLVED that the City Council does hereby deny PA
88-017 Howard Johnson Hotel Freestanding Sign Variance request to exceed the
maximum permitted sign area, sign height, and setback requirement for
Freestanding Signs.
PASSED, APPROVED AND ADOPTED this lIst day of April, 1988.
AYES:
NOES:
ABSENT:
Mayor
ATTEST:
City Clerk
-2-
RESOLUTION NO. - 88 -
A RESOLUTION OF THE GITY COUNCIL
OF THE CITY OF DUBLIN
------------------------------------------------------------------------------
UPHOLDING THE PLANNING COMMISSION'S ACTION DENYING PA 88-017 HOYARD JOHNSON
CONDITIONAL USE PERMIT REQUEST FOR A 26-FOOT TALL SECOND FREESTANDING SIGN
LOCATED APPROXIMATELY 9 FEET FROM THE REAR PROPERTY LINE AT 6680 REGIONAL
STREET
IlHEREAS, Johnson Clark, representing Howard Johnson Motor Lodge,
filed an application for a Conditional Use Permit to locate a 26-foot tall
second freestanding business identification sign, located approximately 9 feet
from the rear property line and a Variance request to exceed the maximum sign
area, height, and setback restrictions; and
IlHEREAS. the Planning Commission held a public hearing and denied
said application on March 21, 1988; and_
IlHEREAS, the Applicant appealed the Action on March 24, 1988; and
IlHEREAS, the City Council held a Public Hearing on April 11, 1988
to consider said appeal; and
IlHEREAS, proper notice of said public hearing was given in all
respects as required by law; and
IlHEREAS, the project is categorically exempt in accordance with
the provisions of the California Environmental Quality Act; and
IlHEREAS, a Staff Report was submitted recommending the City
Council uphold the Planning Commission action denying the application; and
IlHEREAS, the City Council heard and considered all said reports,
recommendations, and testimony hereinabove set forth; and
NO\l. THEREFORE, BE IT RESOLVED THAT THE Dublin City Council does
hereby find:
a_ The use as proposed is not required by the public need in that the
proposed sign does not comply with the City's Sign Ordinance related to
sign area, height, and setback.
b. The proposed use would not be properly related to other land uses and
transportation and service facilities in the vicinity, as the sign far
exceeds the permitted sign height and sign area for its proposed
location.
c. The use, if permitted under all circumstances and conditions of this
particular case, may materially affect adversely the health or safety of
persons residing or working in the vicinity, or be materially detrimental
to the public welfare, or injurious to property or improvements in the
area, as the sign does not comply with or meet the intent of the Sign
Ordinance to promote uniformity through restrictions in location, height,
and size.
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d. The use will be contrary to the specific intent clause or performance
standards established for the district in which it is to be located, in
that the sign does not comply with the sign regulations and does not
promote uniformity and orderly development, which is a.primary intent of
the City's Sign Ordinance.
BE IT FURTHER RESOLVED that the Dublin City Council does hereby
deny PA 88-017 Howard Johnson Conditional Use Permit for a second freestanding
sign, 26 feet tall, setback 9 feet from the rear property line, containing 156
square feet of sign area.
PASSED, APPROVED AND ADOPTED this lIst day of April, 1988.
AYES:
NOES:
ABSENT:
Mayor
ATTEST:
City Clerk
-2-
RESOLUTION NO. aa-
A RESOLUTION OF THE CITY COUNCIL
OF THE CITY OF DUBLIN
INITIATING AN AMENDMENT TO THE ZONING ORDINANCE TO MODIFY THE PROVISION FOR
DETERMINING LOCATION, SIGN AREA, AND SIGN HEIGHT FOR SECOND FREESTANDING SIGNS
IlHEREAS, The City of Dublin Zoning Ordinance permits (subject to
approval of a Conditional Use Permit) two freestanding signs on parcels four
acres or greater in size, located adjacent to 1-580 or 1-680; and
IlHEREAS, the Ordinance requires the signs to be located on separate
street frontages and establishes the property line adjacent to the Interstate
as a street frontage for the purpose of calculating location, height, sign area
and sign proportion; and
IlHEREAS, the prov1s1ons established for determining sign height,
location and sign area may be overly restrictive to properties qualifying for
second freestanding signs when the flood control property is located between
the Interstate and the other property.
NOW, THEREFORE, BE IT RESOLVED THAT THE Dublin City Council does
hereby initiate an amendment to the Zoning Ordinance to modify the provisions
for determining location, sign area, and sign height for second freestanding
signs.
PASSED, APPROVED AND ADOPTED this 11th day of April, 1988.
AYES:
NOES:
ABSENT:
Mayor
ATTEST:
City Clerk
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.. Howard Johnson Hotel, 6680 Regional Street, Dublin, CA 94568
415-828-7750; CA 1-800-422-4656; USA 1-800.223-4656
February 17, 1988
Planning Department
6500 Dublin Blvd. Suite D
Dublin, CA 94558
R .E ,C E I .Y. EO
FE9 . " "J-" -
.l u I : J
To Whom It May Concern:
DUBUN PLANN!NG
ffl 'B'6' 0 11
The only issue is a difference of 6 inches in the height of our . -
previously approved highway sign. We have a "Catch 22" situation.
Our ,hotel, while owned locally, is franchised by the national Howard
Johnson. . While we modeled our sign after the national Howard .
Johnson sign, which we intended to make locally, we were told by
the Howard Johnson Corporation that we had"' to use their official sign
which is make in a mold in Chicago (see letter from Howard Johnson
. Franchise System). After waiting 6 months for delivery the sign was'.
delivered to Oakland and is awaiting installati9n. When we went for
the final clearance with the Dublin Building Department the 6 inch
difference was discovered. This is the way the official Howard
Johnson sign is made. To make it differently would be like asking
Coke to make bottles 1 inch shorter.
The 6 inches adds 8% to the size of the sign. In our opinion this is
insignificant. It will not be noticed on a highway sign that is 6x12
/
feet and % off the ground.
We admit that most of the lost time is our responsibility but we
would appreciate a speedy resolution of our problem. Therefore, we
request approval of our slight variation from the approved sign.
Yours truly,
;~~ a~
/:':"0 Cl"k .
Managing. Partner
.":.
. A TTACHMENT7'"
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HOW<Jrd Johnson FranclllSo Sy<;IC
93 I' I Freeway
Sui
Dnfl;l~. TX 752"3
21<-699-9725
HOWARD
JOHNSON
... v '1'W'-.r.1 o'll"~"'_4'J4;IQJJ1".o5"IJt-..-_...~,~__~___w.Io.I
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September 11,1987
Mr. Johnson Clark
Howard Johnsori Hotel
6630 Regional Street
Dublin, California 94568
__ Dear r.lr. Clark:
During my recent visit to Dublin, your !:lanager, Bob Taylor, presented me
\:lith non-standard dravlings of proposed signage (dissimilar to that recently
received) for your Hal-lard Johnson Hotel. He vias to provide me vlith the
name of the broker you utilized; as vlell as, the manufacturer's name. As
we discussed during my February trip visit, logoed signage is a trademark
of Howard Johnson Franchise Systems, Inc. and !:lust meet specifications:--
Hhile I have been avlaiting this infomation I learned of Bob's departure
which accounted for the delay of J:lY receipt of requested information and
docuJ:lentation. I understand that the drawings you sent to Patricia Hambacher
do not conform -to our standards.
tIc ~-~
;.~, II :".'11 L I
l!e ha ve four approved sign vendors; and, wh il e mos t of the Hes t Coas tis
handled by ACJ:le Hiley, I have listed all here for your information:
1) Signgraphics, Telephone - 214/349-3131
-2) Acme Wil ey, Telephone - 312/364-2250 .
3) Philadelphia Signs, Telephone - 609/329-1460
4) Tencon, Telephone - 615/729-5103
I am compelled to note that undrr nq ci~@CI'~ 1,'iJ] J\Q)'w::lLJ.oJ1J:.:i-on.:ID)J1~
clili.e System~. IQc. nermit unaoOJ:,.o.v}id siqnaqe to be erected"1l,t.any franchised
facility and will take any necessary steps to prevent such an'action from
taking place. Should you feel that such a harsh stance is um'larranted, I
must refer to your recent and arbitrary change out of logos on certain
expendables and brochures (after we had arrived at a mutually acceptable
design) in violation of Stand9rd_oLOperations_#700.00 (Advertis~ng, Signage,
Trademarks and Logo) and-your Franchise Agreel!1ent. -
Again, I fully support your decision to erect nel, signage at your hotel
and encourage you to follovl proper procedures in upgrading the image of your
property in order to avoid any unnecessary entanglements. Should you wish
to pursue a financing of your signage, please feel free to contact
Mr. Mike Clark at 201/882-1880.
Thank you in advance for your cooperation in this matter.
Si~e, ( n
l~CLt(d~(\ ~
Randall W. Brown
Reg i ana 1 Di rec tor,
Franchised Operations
RHBdln
cc: Charles R. Clack
Patricia Hambacher
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proposed sign, even with the extra 3 inch frame top and bottom,
meets the intent and purpose of the City's sign regulation.
Authorizing a variance for this frame will -not adversely affect
orderly development and preservation of property values in the
vicinity. .
We are desperately in need of a highway sign. With our low
occupancy, we are losing money every day. The City of Dublin is
losing 8% of what we are losing. The Super 8, Holiday Inn, Compri
and Hilton are all vis able from the freeway. They benefit and.
PIeasanton benefits.
Thank you for your consideration.
Sincerely,
y~~
Johnson Clark
Managing Partner
6680 Regional Slreel, Dublin, CA 94568 (415) 828-7750 1-800-422-4656
Howard .I"hnsen Franchise Systems,
9319 ' -r9....ay
Suite
Dalla.. TX 75243
214-699.9725
---;<HT8~/ L-A-'
..--....----
HOWARD
JOHNSON
~
-'"
September 11,1987
--
Mr. Johnson Clark
Howard Johnson Hotel
6630 Regional Street
Dublin, California 94568
Dear r.lr. Clark:
During my recent visit to Dublin, your manager, Bob Taylor, presented me
with non-standard drawings of proposed signage (dissimilar to that recently
received) for your Howard Johnson Hotel. He was to provide me with the
name of the broker you utilized; as well as, the manufacturer's name. As
we discussed during my February trip visit, logoed signage is a trademark_
of Howard Johnson Franchise Systems, Inc. and must meet specifications.
While I have been awaiting this information I learned of Bob's departure
which accounted for the delay of my receipt .of requested infonnation and
documentati~n. I understand that the drawings you sent to Patricia Hambacher
do not conform to our standards.
Cl [oj tl bw...s
-U"z.-t--
We have four approved sign vendors; and, while most of the West Coast is
handled by Acme Wiley, I have listed all here for your infonnation:
1) Signgraphics, Telephone - 214/349-3131_
--2) Acme Wiley, Telephone - 312/364-2250
3) Philadelphia Signs, Telephone - 609/329-1460
4) Tencon, Telephone - 615/729-5103
I am compelled to note that under no circumstances will Howard Johnson Fran-
rh;~p Sy~tpms. Inc. permit unapproved signaoe to be erected at any franchised
facility and will take any necessary steps to prevent such an action from
taking place. -Should you feel that such a harsh stance is unwarranted, I
must refer to your recent and arbitrary change out of logos on certain
expendables and brochures (after we had arrived at a mutually acceptable
design) in violation of Standard of Oppr"tinn< E700.00 (Advertising, Signage,
Trademarks and Logo) and your Franchise Agreement.----
, Again, I fully support your decision to erect new signage at your hotel
and encourage you to follow proper procedures in upgrading the image of your
property in order to avoid any unnecessary entanglements. Should you wish
to pursue a financing of your signage, please feel free to contact
Mr..Mike Clark at 201/882-1880.
Thank you in advance for your cooperation in this matter.
S~Jd>>~
Randall W. Brown
Regional Director,
Franchised Operations
RWBdln
cc: Charles R. Clack
Patricia Hambacher
.UHJJ3_IT_
(ffi
PYLON SIGNS
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Pylon signs are designed to fit on
existing foundation and support struC.
wres. The pylon signs come in three
si2es: HJ- ]00,4'6" x 8'; H)] 10,.2:1 - --;f.
12'; HJ- ]20,8'6" x ]6'.
All pylon signs can incorporate a
secondary infonnation component as
an option. Pylons are available for all
property types and nonnally include
cladding (center covering) unless pro-
hibited by local regulations.
To he ColOR Or MOTeL
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llZSOLUTION NO.:\, 8 8 :- 015' - -, .
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A RESOLUTION OF THE PLAmlING COllllISSION
OF THE CITY OF DUBLIN
". ' -
-----------------------------------------~------------------------------------
. '. . ~ '-..
DENYING PA 88-017 HO~ARD JOllllSON VARiANCE REQUEST TO ALL6~ A 26-FOOT TALL
FREESTANDING SIGN YlIICH EXCEEDS THE liAXIMUH SIGN AllZA.; HEIGHT, AND SETBACK
RESTRICTIONS ESTABLISHED FOR FREESTANDING SIGNS, 6680 REGIONAL STREET
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YlIEREAS, Johnson Clark has filed an Application on behalf of
Howard Johnson Hotel for a Variance from Section 8-87.34(b) (2) and (3) of the
City's Zoning Ordinance to permit a 26-foot-tall double-faced sign with a total
156 square foot of sign area and setback 9 feet froQ the rear property line at
the Ho~ard Johnson Hotel site at 6680 Regional Street; and
WHEREAS, the application has been reviewed in accordance with
the provisions of the California Environmental Quality Act and has been found
to be categorically exempt; and
WHEREAS, the Planning Commission held a public hearing on said
application on March 21, 1988; and
YlIEREAS, proper notice of;~aid public hearing was given in all
respe~ts as required by law; and
~, a Staff Report was submitted recommending denial of the
Variance request to exceed the maximum permitted sign area, height, and setback
for Freestanding Signs on the site at 6680 Regional Street; and
WHEREAS, the Planning Commission heard and considered all said
reports, recommendations, and testimony as hereinabove set forth;
NO\l, ~~FORE, BE IT RESOLVED THAT THE Dublin Planning Commission
does hereby find that:
1) Authorization of this Variance will constitute a grant of
special privilege inconsistent with the limitations on other properties in the
vicinity in that all properties must comply "With the City's Zoning Ordinance
regulating the size, height, and location of signs within the City unless all
four ~andatory findings of fact are made affirmative. Granting a Variance for
the Applicant's proposed sign, which is 95% larger in sign area and 73% taller
in 'height than that permitted at the proposed location, constitutes a grant of
special privilege as all the findings cannot be made.
2) No special conditions and extraordinary circumstances apply to
the property that do not apply to other properties in the vicinity, so that
the strict application of this Chapter does not deprive the property of rights
enjoyed by other properties, as the property is similar in location and
topography to other properties in the vicinity. The property is a relatively
large: flat parcel situated adjacent to 1-580, a situation which allows the
Applicant tQ apply for a Conditional Use Permit for two Freestanding Signs on
one parcel, a privilege which applies to a limited number of parcels in the
City.
3) Authorizing the Variance does not meet the intent and purpose
sought to be achieved by the City's sign regulations, as the Applicant's sign
does not conform to the Ordinance's purpose to promote uniformity among signs.
The City's Sign Ordinance recognizes that the community's attractiveness is an
important aspect of the public's general welfare, and establishes reasonable
control of signs to protect the public welfare, safety, and health. In
recognition of the need for controls on signs as a means of promoting
uniformity and attractiveness within the City, and the need for businesses to
identify themselves and the services offered, the Ordinance allo"Ws (subject to
approval of a Conditional Use Permit) large parcels to have signs taller than
20 feet and allo"Ws large parcels situated adjacent to the Interstate freeway
A IT ACHMENT 5';"'~
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',' to have two Frees't~nding Signs prav.ided).n' eaCl1:~a~~'th;'-t~th~:~'i;;;~'~~fo~to '
the height, setback, and sign area restrictions established in the - City's ,----
Zoning Ordinance, '. :.:~_ ~~;f~>-:':;.,^:.~;:L{;1)'i;-,};~:;;:_"":::-:' .
4) Authorizing the Variarice':will-adver~ely-~ffeC:tth-e :'orderly :,:-,
development and the preservation of property ,values _-in the vicinity ,-:in that-
one of the purposes of the Ordinanceis_to_promote.reasonable-uniformityamong
signs, 'Approving this Variance request with a large deviation from the ';",.' -~'_
Ordinance would not promote orderly development or ,uniformity among "signs, - - .
_ particularly when there is no basis of _f.a:t for granting the Variance.-_:;-:
BE IT FURTHER. RESOLVED that' the Pla~ing Commissi~ does he~eby
deny PA 88-017 Howard Johnson Hotel Freestanding Sign Variance ,request to
exceed the maximum permitted sign area, sign height, and setback requirement
for Freestanding Signs. . .- ' '. -
PASSED, APPROVED MID ADOP!ED this 21st day of March, 1988.
AYES:
Commissioners Barnes; Mack and Zika-
NOES: Commissione'rs _Burnham and Tempel
ABSENT: None
_ _ Planning Commission _Chairperson
ATTEST:
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Planning Director
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A RESOLUTION OF THEl'u.NmNG 'i:~~s~~~'k.j;-i~;;:;/-L:-~.,;~;;:'
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DENYING l'A 88-017 ROVARD JOHNSON CONDITIONAL USE-PERMIT REQuEST'10a-A'26-FOOT'
TALL FREESTANDING SIGN LOCATED APPROXTIlATELY, 9 nET 1RDll THE JU!:All. l'ROl'ERTY LINE
AT 6680 REGIONAL STllJ!:ET" '
WERUS, Johnson Clark, representing Howard Johnson'Motor Lodge,
filed.an application for a Conditional Use Permit to locate a 26-foot tall
freestanding business identification sign, located approximately 9 feet from
the rear property line and a Variance request to exceed the maximum sign area,
height, and setback restrictions; and -
WHEREAS ,
application on March
the Planning Commission held a public hearing
21, 1988; and
on -said
WHEREAS, proper notice of said public hearing was given in all
respects as required by law; and
WEREAS, the request is categorically exempt in accordance with
the provisions' of the California Environmental Quality Act; and
WHEREAS, a Staff Report was submitted recommending the application
be denied; and
WHEREAS, the Planning Commission heard and considered all said
reports, recommendations, and testimony hereinabove set forth; and
WHEREAS, on March 21, 1988, the l'lanning-Commission adopted
Resolution No. 88-015 denying PA 88-017 Variance request as_the findings could
not be made to warranty granting the Variance; -
NO\l, THEREFORE, BE IT RESOLVED THAT THE Dublin Planning Commission
does hereby find:
a. The use as proposed is not required by the public need in that the
proposed sign does not comply with the City's Sign Ordinance related to
sign area, height, and setback.
b. The proposed use would not be properly related to other land uses and
transportation and service facilities in the vicinity, as the sign far
exceeds the permitted sign height and sign area for its proposed
location.
c. The use, if permitted under all circumstances and conditions of this
particular case, may materially affect adversely the health or safety of
persons residing or working in the vicinity, or be materially detrimental
to the public welfare, or injurious to property or improvements in the
area, as the sign "does not comply with or meet the intent of the Sign
Ordinance to promote uniformity through restrictions in location, height,
and size.
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, ' d, 'Ihet;se :Will be conti:si:Y-~o the 'speci1. intent clau~e'.or- perfomance -:-:'
standards established for the district in which it is to be located, in
that the sign does not comply with I;hesign regulations :and does not
promote uniformity and ordarlydevelopment, which is-i"primary _intent -of
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BE IT YURTHEK RESOLVED that the Dublin Ylanning'Commission does
hereby deny PA 88-017 Howard Johnson Conditional Use Permit for a freestanding
sign 26 feet tall, setback 9 feet from the rear property line,'containing 156 .
square feet of sign area. '-, "-, '--,":",
PASSED, Al'P~VED AND ADOPTED this 21st day of March, 1988.
AYES: Commissioners Barnes, Mack and Zilca
NOES: Commissioners Burnham and Tel:lJlel
ABSENT: None
Planning Commission Chairperson
ATTEST:
Planning Director
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Mr. Ramirez mentioned for the tranquility of the neighborhood, that everyone
should come into compliance.
On motion by Cm. Burnham, seconded by Cm. Mack and a 5-0 vote a Resolution was
adopted recommending upholding the Zoning Administrators action denying the
Variance request to allow an existing accessory structure attached to the main
structure.
RESOLUTION NO. 88 - 014
UPHOLDING THE ZONING ADMINISTRATORS ACTION DENYING
P A 87 -17 6 RAUL P. RA.'1IREZ VARIANCE REQUEST TO ALLOII All EXISTING
ACCESSORY STRUCTURE ATTACHED TO THE MAIN STRUCTURE TO FROJECT
INTO THE REQUIRED SIDEYARD SETBACK, RESULTING IN NO SIDEYARD SETBACK
ON ONE SIDE OF THE HOME (wllERE A MINIMU:l OF 6 FEET IS REQUIRED
BY THE ZONING ORDINL,CE).
A short recess was called by Cm. Barnes.
The meeting was called back to order at 8:50 by Cm. Barnes.
Cm. Barnes opened the public
'" FA -88 -017 rnilwiiFd "'JohIi'SOn"'Hotel:"-Lord -~..';ri':}"\C
_.~~Dub liri: Restaurant_Conditional 'UsePerit,'i i:-.';t'
~?:.:~and--~Variance:reQuest ,to ~allow :~a''-second ::f:Z,~;:~-~-~,~;':~
;i(frees'tandin2:"si~,uand to' exceed sign ar~~-~~~~::'~-"~;
J;'::height 'and setback restrictions at 6680 . <--
'Regional Street.
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hearing a~d called for the Staff Report.
SUBJECT:
Ms. O'Halloran stated the applicant is requesting approval of a Conditional
Use Permit and Variance to permit a 26-foot, second Freestanding double-faced
Sign, totaling 156 square feet, set back 9 feet from the rear property line
within the required 10-foot setback.
In September 1986, the Planning Commission approved a similar sign for the
site which was never completely constructed. On April 29, 1987, a building
permit was issued for the 20' sign pole; however. the sign face was never
erected. The Applicant submitted a revised sign face plan which was approved
on May 19, 1987. Again, the sign was not erected and the Applicant
subsequently revised the proposed sign and a new building permit was issued on
September 1, 1987. The original Conditional Use Permit approval was for a 2S'
tall double-faced, free-standing sign totaling 144 square feet of sign area.
A new Conditional Use Permit is required as the Applicant's current proposal
exceeds the sign area previously approved by a total of 12 square feet. A
Variance is required in that the current sign proposal does not comply with
the City's Ordinance relating to m~~imum sign height, sign area and setback
requirements. The proposed sign area is 95% larger than that which is
permitted by the Sign Ordinance based on the proposed location and 73% taller
than the height permitted.
Uhen the Planning Commission approved the sign height, area, and location the
property had one street frontage (Regional Street) for the purpose of
determining the location of the Freestanding Sign.
Regular Heeting
PCM-8-54
March 21, 1988
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Ms. O'Halloran continued by saying in January, 1987 as a result of the
applicants appeal of the Zoning Administrator's and Planning Commission's
actions denying a Variance request to allow t~o Freestanding Signs on the
parcel, the City Council amended the City's Sign Ordi~ance to permit ~HO
Freestanding Signs on parcel four acres or greater situated adjacent to I-Sea
or 1-680, subject to approval of a Conditional Use Permit.
A 26-foot setback is required for a
with 156 square feet of sign area.
proposed 26-foot height, 156 square
Variance is required.
23' tall double-face, Freestanding sign
In order to construct the sign with the
foot sign area and 9' foot setback.a
Ms. O'Halloran stated that prior to granting a Variance, four findings of fact
must be made; 1) authorization of this Variance will constitute a grant of
special privilege inconsistent with the limitations on other properties in the
vicinity; the applicants sign is 95% larger in sign area and 73% taller than
that permitted at the proposed location; ..2) no special conditions and
extraordinary circumstances apply to the-property that do not apply to other
properties in the vicinity; the property is large, flat parcel, situated
adjacent to 1-580, which allows the Applicant.to apply for a Conditional Use
Permit for two Freestanding Signs on one parcel; 3) the Variance does not meet
the intent and purpose sought to be achieved by the City's sign regulations as
the Applicant's sign does not conform to the Ordinance's purpose to promote
uniformity among signs; and 4) authorizing the variance will adversely affect
the development and preservation of property values in the vicinity; approvi~g
this variance request with a large deviation from the Ordinance would not
promote orderly development or uniformity among signs.
Ms. O'Halloran f~rther stated Staff recommends that the Planning Commission
deny the Variance request, however several options are available: 1) revise
the proposal for a Conditional Use Permit to request a 23' tall, double-faced
Freestanding Sign with 160 square foot maximum sign setback 26' from the rear
property line, a Variance would not be required; 2) withdraw the application
and construct a Freestanding Sign with a maximum height of 151, 80 squ~re feet
sign area, minimum 10' setback from rear property line, a Variance would not
be required; 3) withdraw the application and construct the sign per PA 86-081;
and 4) if the Commission wishes to allow the 26',156 square foot, double-face
Freestanding Sign setback 10' from the rear property line, a Zoning Ordinance
amendment to the section regulating second Freestanding Signs should be
adop ted.
Ms. O'Halloran presented slides showing the current pole location of 12' froe
the rear property line.
Cm. Zika questioned if the original sign was approved at 144 squa~e feet could
a sign be approved for the location proposed.
Mr. Tong summarized that with the Conditional Use Permit in 1986 which
specified sign area and locatio~, a sign could be constructed but would beco~e
a non-conforming sign.
Regular Meeting
PCM-8-55
~larch 21, 1958
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Cm. Burnham asked how does the location of the ~.o poles make it illegal.
Ms. O'Halloran stated the Sign Ordinance was amended to allow a second
freestanding sign on another frontage. She stated that in the original
application the number of poles was not an issue. The proposed sign is'
different from the approved sign, and the proposed sign is subject to the
amended Sign Ordinance regulations.
Mr. Tong stated the original building permit was for a 6'x 12' sign that had
144 sq. ft. of area. The proposed sign is 6 1/2' x 12' with 156 sq. ft. of
area.
Johnson Clark, Howard Jnhnson Hotel partner, stated it was difficult to
understand why if the sign was approved a year ago it was not ok now. Mr.
Clark also passed out plans of the requested sign. He mentioned that the sign
is from corporate headquarters in Chicago and when it arrived there was a size
discrepancy of 6" which consists of a 4 1/2" cap on the top and bottom of ttle
sign. Not counting the cap and base, the sign is 5'9" x 12'. Yith the cap
and base, the sign is 6'6" in height.
Cm. Zika questioned the possibility of relocating the sign to a 26' setback to
eliminate the need for a Variance.
Mr. Clark stated if the sign were placed further from the proper"J line it
would not be seen because of the warehouse building location.
Mr. Clark's nephew stated the warehouse is a very large structure and it is
critical to see the sign before the exit ramp is passed. He also stated that
the hot~l business is very competitive and therefore signage is very
important.
Mr. Tong showed on a slide, several locations within existing landscape
planters in the parking lot where the sign could be set back 26 feet and
eliminate the need for 'a Variance.
Cm. Barnes closed-the public hearing.
Cm. Burnham questioned Staff if the sign complied with the 6'x12' size could
it be constructed at the proposed location.
Ms. O'Halloran stated yes it could.
Cm. Barnes stated she objected to outside companies dictating to the City that
a sign must be a certain size.
Cm. Burnham stated that if the sign is 6" oversized, the applicant should
seriously look at removing the 6" from the sign. If we approve 12 extra
square feet for this project, other projects will also be asking for extra
sign area.
Cm. Hack stated consideration should be given to cutting the cap off.
-i
Regular Heeting
POI-8-56
Harch 21, 1988
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Cm. Burnham asked who pointed out the excessive size.
Ms. O'Halloran stated Mr. Clark.
Mr. Clark stated that this sign is the closest in size they make for Howard
Johnson sites.
On motion by Cm. Zika and seconded by Cm. Mack and a vote of 3-2 (Noes: Cm.
Burnham and Cm. Tempel) a Resolution was adopted recommending denying Howard
Johnson Variance request to allow a 26' tall freestanding sign which exceeds
the maximum sign area, height and setback restrictions; and the Conditional
Use Permit request for a 26' tall second freestanding sign located
approximately 9' from the rear property line at 6680 Regional Street
RESOLUTION NO. 88 - 015
DENYING PA S8-0l7 HO\lARD JOHNSON VARIANCE REQUEST TO ALLOW A 26-FOOT TALL
FREESTANDING SIGN WHICH EXCEEDS THE MAXIMUM SIGN AREA, HEIGHT, AND
SETBACK RESTRICTIONS ESTABLISHED FOR FREESTANDING SIGNS, 6680 REGIONAL STREET
,
"
RESOLUTION NO. 88 - 016
DENYING PA 88-017 HOWARD JOHNSON CONDITIONAL USE PE.~~T REQUEST FOR
A 26-FOOT TALL SECOND FREESTANDING SIGN LOCATED APPROXIMATELY 9 FEET FROM
THE REAR PROPERTY LINE AT 6680 REGIONAL STREET
* * * *
N~) BUSINESS OR UNFINISHED BUSINESS
SUBJECT:
Resolution initiating amendment to Zoning
Ordinance to.~rovide confornin~ status to
~rooerties rendered non. conforming solely
because of condemnation of prouerty.
'-.
Mr. Tong stated on March 7, 1988, the Planning Commission considered the
Dublin Boulevard Extension Plan Line studies. On Staff's recommendation, the
Planning Commission directed Staff to prepare an amendment to the Zoning
Ordinance to provide conforming status to properties rendered non-conforming
solely because of City condemnation of property.
Staff recommends that the Planning Commission adopt a resolution initiating
the amendment.
On motion by Cm. Mack and seconded by Cm. Tempel and a vote of 5-0 a
Resolution was adopted initiating an amendment to the zoning ordinance to
provide conforming status to properties rendered non-conforming solely because
of condemnation of property.
RESOLUTION NO. 88 - 017
INITIATING A.~ A.~NDMENT TO THE ZONING ORDINANCE TO PROVIDE
CONFO~~ING STATUS TO PROPERTIES RENDERED NON-CONFO~~I~G
SOLELY BECAUSE OF CONDEMNATION OF PROPERTY
::
Regular Meeting
PCH-S-57
~larch 21, 19S8
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Sec. 8-87.10 DEFINITIONS.'
requires, the following
construed as follows:
In this Chapter,
words and phrases
unless the coneext otherwise
are defined and shall be
a) A-Frame Sign, Portable Sign, and Sandwich Board Sign. The terms A-Frame
Sign, Portable Sign and Sand~ich Board Sign shall mean portable signs
capable of standing without support or aeeachmene.
b) Banner Sign. The term Banner Sign shall mean a
composed of light.weight, flexible, non-rigid material
or not enclosed in a rigid frame.
eemporary sign
eieher enclosed
"pc)
Business Sign. The term Business Sign shall mean any structure.
housing, ~ device, figure, painting, display, message placard, or
other contrivance, or any pare thereof, which has been designed to
advertise, or .to provide data or information in the nature of
advertising, for any of the following purposes:
1)
To designate, identify, or indicate the name
owner or occupant of the premises upon which
located.
or business of the
the Business Sign is
2) To advertise the business conducted, services available or
rendered, or the goods produced, sold, or available for sale upon
the, property where the Business Sign has been lawfully erected.
d) Community Identification Sign. The term Community Identification Sign
shall mean a Business Sign incorporating information referring
exclusively to service clubs and/or commlli,ity slogans. (Community
Identification Signs are regulated by Section 8-87.60 b).)
~sec. 8-87,32 ~ 0: SIGNS: The are~ of signs shall be computed as the
entire area w~th1n a s1ngle, cont1nuous rectilinear perimeter of not more
than eight straight lines enclosing the extreme lim~ts of the sign;
provided that in the case of a sign with more than one exterior surface
containing sign copy, the sign area shall be computed as the sum of all
exterior faces. Any structure, or part of a structure, which departs from
standard architectural procedures in an attempt to attract attention to the
premises by reason of color scheme, building shape or unusual architectural
features shall be considered sign area and subject to all pertinent
regulations.
-7-
i
A IT ACHMENT q
1'A 88~O " Zonil\,\O~:_..u. .Kcer,-4~