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HomeMy WebLinkAbout6.3 Budget FY 2002-03 CITY CLERK File# AGENDA STATEMENT CITY COUNCIL MEETING DATE: June 24, 2002 SUBJECT: Public Hearing: Adoption of the 2002-2003 Annual Budget & Financial Plan Report Prepared by: Richard C. Ambrose, City Manager ATTACHMENTS: 1. Resolution adopting Fiscal Ye'~2002-2003 Budget 2. 2002-2003 Preliminary Budget & Financial Plan (prOvided under separate cover) 3. Letter from Dublin Substance Abuse Council, dated March 8, 2002 4. Letter from Bay Area Recycling Outreach Coalition for 2002 Buy Recycled Paper Campaign, dated March 7, 2002 5. Letter from Alameda County Green Business Program, dated Febmary 12, 2002 6. Letter from Child Care Links, dated March 4, 2002 7: Letter from Emergency Services Network of Alameda County, dated March 4, 2002 8. Letter from Tri-Valley Interfaith Forum, dated March 28, 2002 9. Letter from Dublin Fine Arts Foundation, dated February 22, 2002 10. Letter from Pacific Chamber Symphony, dated February 7, 2002 11. Letter from Tri-Valley Community Television, dated March 4, 2002 12. Letter from Dublin Partners in Education, dated March 15, 2002 13. Letter from Service Corp of Retired Executives (SCORE), dated March 4, 2002 14. Letter from Tri-Valley Business COuncil regarding the Tri- Valley Vision 2010 Project, dated February 15, 2002 15. Letter from Tri-Valley Convention and Visitors Bureau, dated March 8, 2002 16. Letter from Tri-Valley Business One-Stop Career Center, dated March 6, 2002 COPIES TO: H/budget/agenda statement 2002-2003 budget adoption.doc ITEM NO. O~"~ RECOMMENDATION: 1. Open Public Hearing 2. Receive Budget Overview from Staff 3. Receive Presentations from Community Groups/ Organizations requesting funding 4. Review Preliminary Budget by Program 5. Receive Public Comments  6. Close Public Hearing 7. Determine which Community Groups/Organizations funding' requests should be funded for Fiscal Year 2002-2003 8. Determine which Higher Service Levels should be funded for Fiscal Year 2002-2003 9. Determine appropriate use of projected 2002-2003 surplus 10. Adopt Resolution approving 2002-2003 Annual Budget FINANCIAL STATEMENT: Total recommended appropriations for Fiscal Year 2002-2003 are $86,515,264 DESCRIPTION: This year's proposed Preliminary Budget 'and Financial Plan for Fiscal Year 2002- 2003 projects that General Fund expenditUres will exceed General Fund revenues by $4,696,253. The Preliminary Budget includes the use of prior years' reserves for the following projects: Senior Center ($666,680); Library ($4,041,229); and the Civic Center HVAC ($715,781). The Preliminary 2002-2003 Budget also includes a carryover of $2,032,767 in the projected 2001-2002 year-end surplus for capital projects that were not completed in Fiscal Year 2001-2002. Also included is a Loan of $1,817,438 to the Fire Impact Fee Fund for construction of Fire Station #17. Factoring Net Transfers to the General Fund of $22,350 and appropriations from prior years' reserves, Staff projects a 2002-2003 net year-end surplus of $965,112 in the General Fund and $2,004,078 in Restricted Funds. The total recommended appropriations for Fiscal Year 2002-2003 are $86,515,264. These appropriations are allocated to the following areas. Operating Budget $ 32,398,493 Capital Projects 49,406,301 Internal Services Fund 1,741,280 Appropriations to Reserves 2,969,190 TOTAL 2002-2003 APPROPRIATIONS $86,515,264 The 2002-2003 Preliminary Budget is funded by $56,980,366 in current year projected revenues. The Budget also includes the use of $22,078,441 in restricted reserves for various projects and $7,456,457 in General Fund reserves for the Senior Center, Library, CIP carry-overs and Energy projects. The Budget has been prepared in accordance with the direction provided by the City Council during this year's Budget Smdy Session. Communi~. Group/Organizational Requests During thc City Council Budget Study Session, thc City Council directed Staff to include funding requests from all community groups/organizations at the Current Service Level, with the exception of Emergency Services Network of Alameda County, TH-Valley Interfaith Forum, Dublin Fine Arts Foundation, Pacific Chamber SymPhony, Tri-Valley Convention and Visitors Bureau and Tri-Valley Business One-Stop Career Center. These requests are funded as Higher Service Levels in the proposed Budget. Those community groups/organizational requests that are identified in thc 2002-2003 Budget are shown on page xvii of the Budget document. The total amount of funds requested from the groups is $233,953. The City Manager is recommending funding all of the requests. Higher Service Level Budget Requests On pages xv and xvi of the Preliminary Budget, a total o£ $1,705,703 in Higher Service Level options are identified. All of the Higher Service Level options are recommended for funding. Eight o£ the I-Iighcr Service Level options have associated revenues totaling $611,990. Thc net additional cost to the City for all of thc I-Iighcr Service Level options is $1,093,713. Thc Higher Service Level options arc described in detail in the Budget document. Pro,iected 2001-2002 Surplus As indicated above, Staff anticipates that thc City will have a General Fund surplus of $965,112, if the anticipated revenues materialize. On pages nine and ten of the City Manager's transmittal letter in the Budget document, both this year and next year's potential surplus is discussed and a number of possible uses for the surplus arc described. As indicated in the Budget document, Staff recommends that thc City Council utilize the projected Fiscal Year 2002-2003 surplus as follows: Amount 1. Open Space/Downtown $ 373,640 2. Affordable Housing 373,640 3. Reserve for State Budget Cuts 217~832 Total $965,112 -3- 3 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF DUBLIN ADOPTING A BUDGET FOR THE CITY OF DUBLIN FOR FISCAL YEAR 2002-2003 WHEREAS, the City Council of the City of Dublin is desirous of establishing an annual Budget and Financial Plan for Fiscal Year 2002-2003; and WHEREAS, the Dublin City Council has reviewed and considered the Budget documents and has received input from the public; and WHEREAS, the Summary of Appropriations (Exhibit A) attached hereto and made a part of this Resolution, reflects the 2002-2003 Program Budget for the City of Dublin. NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Dublin 'does hereby find, determine, declare and resolve as follows: 1. The Dublin City Council does hereby adopt the 2002-2003 Budget for the City of DUblin as outlined in Exhibit A. 2. The City Manager is hereby authorized to make expenditures and appropriations in accordance with the Budget as adopted, with the exception of those expenditures, which require prior Council approval in accordance with adopted City ordinances, rules and regulations. Such approval shall be procured as described, except as follows: The City Manager will be allowed to transfer funds from the Contingent Reserve (Activity 10800) to operating department salary, salary related, and health and welfare accounts when required, due to employee turnover or change in status, City Council approved fimding for increases in employee salaries and benefits, and City Council approved funding for increases in contractor labor rates. 3. The City Council does hereby designate the projected Fiscal Year 2002-2003 General Fund Surplus to be reserved for the following purposes in priority order: a) Reserve $373,640 for Affordable Housing; b) Reserve $373,640 for Downtown/Open Space Projects, and; c) Reserve $217,832 for economic uncertainty related to the State Budget problems. PASSED, APPROVED AND ADOPTED this 24th day of June, 2002 AYES: NOES: ABSENT: ABSTAIN: Mayor ATTEST: City Clerk ,~,.3 ATTACItMENT 1 EXHIBIT A SUMMARY OF APPROPRIATIONS RECOMMENDED ADOPTED SERVICE LEVEL SERVICE LEVEL 2002-2003 2002-2003 Program/Activity GENERAL GOVERNMENT City Council $ 212,932 City Manager/Clerk 739,518 Central Services 319,600 Legal Services 672,026 Administrative Services 1,038,223 Building Management 731,567 Insurance 386,665 Elections 20,940 Non-Departmental 350,000 TOTAL-General Government $ 4,471,471 PUBLIC SAFETY Police Services $ 8,082,401 Crossing Guards 71,462 Animal Control 181,437 Traffic Signal & Street Lighting 420,200 Disaster Preparedness 60,959 Fire 5,373,970 TOTAL-Public Safety $ 14,190,429 TRANSPORTATION Public Works Administration $ 621,385 Street Maintenance 230,046 Street Sweeping 132,100 Street Tree Maintenance 85,071 Street Landscape Maintenance 800,587 TOTAL-Transportation $ 1,869,189 HEALTH & WELFARE Waste Management $ 1,087,811 Child Care 15,000 Social Services 34,427 Housing Programs 254,556 TOTAL-Health & Welfare $ 1,391,794 CULTURE & LEISURE SERVICES Library Service $ 496,219 Cultural Activities 137,153 Heritage Center 90,771 Dublin Cemetery 37,418 Park Maintenance 1,263,230 Community Cable TV 70,906 Parks & Community Services 2,421,062 Parks & Facilities Management 223,360 TOTAL-Culture & Leisure Services $ 4,740,119 EXHIBIT A SUMMARY OF APPROPRIATIONS RECOMMENDED ADOPTED SERVICE LEVEL SERVICE LEVEL 2002-2003 2002-2003 Program/Activity COMMUNITY DEVELOPMENT Comm Dev (Planning & Bldg/Safety) $ 3,574,889 Engineering 1,874,727 Economic Development 285,875 TOTAL-Community Development $ 5,735,491 TOTAL OPERATING BUDGET $ 32,398,493 CAPITAL IMPROVEMENT BUDGET General $ 17,619,520 Community Improvements 1,811,725 Parks 5,199,299 Streets 24,775,757 TOTAL-Capital Improvements $ 49,406,301 INTERNAL SERVICE FUND BUDGET Total Internal Service Fund $ 1,741,280 TOTAL EXPENDITURES- ALL FUNDS $ 83,546,074 APPROPRIATIONS TO RESERVES General Fund Open Space/Downtown $ 373,640 Affordable Housing 373,640 Economic Uncertainty 217,832 Restricted Programs/Projects $ 2,004,078 TOTAL-Appropriations to Reserves $ 2,969,190 NET TOTAL EXPENDITURES ALL FUNDS $ 86,515,264 NOTE: Includes $1,705,703 in recommended Higher Service Levels Attachment 2 Preliminary Budget & Financial Plan Fiscal Year 2002-2003 CAN BE FOUND ON LASERFICHE UNDER: City Clerk Budget/ClP Preliminary Budget FY2002-2003 Prel Budget ~,~"~'~ --~ DUBLIN HIGH SCHOOL,, .~¢~v~r~ '/~ ¢ ~ ~.'~" "THE'GAEL FORCE ~/--~-?--- CITY OF DUBLIN Dave Marken, Ed. D., Principal Michael Alcott, Dean of Students Bryce Custodio, Assistant Principal Jim Freeland, Dean of Students March 8, 2002 Mr. Richard Ambrose, City Manager City of Dublin 100 Civic Plaza Dublin, CA 94568 Dear Mr. Ambrose: The Dublin Substance Abuse Council is requesting $6,000 to partially fund both Red Ribbon Week and Dry Grad Nite for the 2002-2003 school year. $2,500 will be distributed to all schools, both public and private, to help with the cost of Red Ribbon Week anti-substance abuse activities. $3,500 will be used for the all night Dry Grad Nite party that keeps Dublin High seniors safe after their graduation. Thank you in advance for your consideration. Sincerely, 8151 Village Parkway Dublin, California 94568-I 699 (925) 833-3300 - Fax {925) 833-3322 ATTACHMENT 3 BAY AREA BAYRO¢ RECYCLING OUTREACH COALITION f/lR 1 :t 2OoZ FAX CiTy OF OOl3LiN TO: Julie Carter FROM: Sandi Manor · C/O; City of Dublin Carl & Manor Advertising "' PHONE: 925.833.6605 PHONE: 831.662.3646 FAX: 925.833.6651 FAX: 831.662.3437 PAGES: DATE: 3/7/02 RE: 2002 Buy Recycled Paper- Regional Public Education Campaign Greetings, Julie, Per our conversation yesterday, please see the following letter from the BayROC Steering Committee and the pledge sheet for the 2002 Buy Recycled Paper Campaign. Last year, the City of Dublin contributed $1000 to the 2001 Buy Recycled Paper Campaign, and $1000 to the 2002 Save Money and the Environment, Too Campaign. T_his year, we are focusing only on the Buy Recycled Paper Campaign, to expand the reach and impact of this message. We request that the City of Dublin consider a contribution of $1000-2000 to the 2002 Buy Recycled Paper regional campaign. A package with final reports/campaign recaps for both campaigns (including Please call if you have any questions. My toll free number is 86§-444-2623. Thank you, ATTACHMENT 4 HRR-08-2002 04:SBPH TEL)831662~437 ID)DUBLIN CITY HGR OFFC PRGE:001 R=lO0X RECEIVED  BAY AREA RECYCLING MAR ]1 2002 BAYROC o u T R E A C H ~ COALITION ' .... ,ayA,eaRec¥cllng.or, CiTY OF DUBLIN M~ch 1, 2002 Dear BayROC Member, The 2001/2002 BayROC regional public outreach campaigns were very successful, generating more than 11 million gross impressions for our two messages, "Buy Recycled Paper" and "Save Money and the Environment, Too" (a.k.a. Shop Smart)! While you plan your budget for 2002/2003, please set aside monies to participate in the next year of our BayROC regional campaigns. We will focus on the Buy Recycled Paper campaign, which will again be conducted in conjunction with America Recycles Day. Nine (9) counties and 110 cities in the Bay Area participate in BayROC. There are many advantages to participating in BayROC campaigns. Regional campaigns: 1) Maximize local advertising budgets, 2) Provide your jurisdiction with high quality artwork and advertising at no additional development costs, 3) Meet AB 939 program requirements (public education/outreach) while requiring little effort by local staff, 4) Provide a higher frequency of advertising and longer duration of media campaigns than your jurisdiction could afford if working alone, 5) Ensure a consistent, identifiable message whether people hear or see the ad at home, in their car, or at work (which can often span more than one city or county). For all regional campaigns, BayROC provides camera-ready art to use in your local publications, radio commercials, and television commercials (as applicable) to run locally. The Buy Recycled Paper Campaign ran in conjunction with America Recycles Day in November 2001. The message was that buying paper products made from recycled paper saves trees, energy and other valuable resources. Kinko's was a corporate sponsor of the campaign, contributing to the media budget and providing venues for radio station promotions. Print ads, radio spots and public relations materials were made available to jurisdictions, and information was available to the public and the press, via the new BayROC web site at www. BayAreaRec¥cling.org The 7th Annual Save Money and the Environment Too (SMATET) Campaign ran in January 2002. The main message of this campaign was that you can save money and save the environment by making smart buying decisions, like buying reusable and long-lasting products, buying less packaging, and buying the largest size you can use. In addition to paid advertising on radio and television stations, the campaign included: · Print ads placed by local jurisdictions · Messages printed on grocery bags at Cala/Bell Foods and Northern California Safeway stores BAY AREA BA'~RO(~ RECYCLING OUTREACH C OALITIOI~ ~vww, Ba yA re a Recyclin g.or g Information placed on the BayROC web site Public Service Announcements A mid-day news interview on Telemundo--Charmel 48 Household hints on cable sponsored by the campaign And more. Enclosed are copies of the final reports for the 2001 Buy Recycled Paper and 2002 Save Money and the Environment, Too Campaigns. Also enclosed is a pledge sheet for your planned contribution/participation in this year's BayROC Buy Recycled Paper regional public outreach campaign. Note that the BayROC Steering Committee will be recruiting a new regional coordinator in March/April 2002. Recruitment information will be emailed to you soon. Please help by circulating the recruitment information° Please contact us with any questions or suggestions. Thank you for your support and participation! Sincerely, Your BayROC Steering Committee BAY AREA BAYROC RECYCLING ALITI www. BayAreaRec¥clln g.or g Addendum I Final Report 2001 Buy Recycled Paper Individual Jurisdiction Participation Santa Clara County Ran "As the Chainsaw Tums" radio spot a total of 308 times from October 26-November 15 on KGO, KCBS, KOIT, KARA, KBAY, KRTY, KLIV and KEZR radio stations. · Ran "Stumped" newspaper ads a total of 43 times during October 28- November 15 in the San Jose Mercury News (rotating ROP sections), Nuevo Mundo (Spanish-language newspaper), Viet Mercury (Vietnamese- language newspaper), San Jose Business Journal, Gilroy Dispatch, Morgan Hill Times, Los Gatos Weekly, Saratoga News, Cupertino Courier, Sunnyvale Sun, Willow Glen Resident, Campbell Reporter, Almaden Times, Blossom Valley Times, Cambrian Times, Campbell Times, Evergreen Times, Santa Teresa Times, Willow Glen Times, Los Altos Town Crier, Milpitas Post, and the Palo Alto Weekly. · Ran "Stumped" billboards in movie theatres from October 26-November 22. The slides appeared on a total of 60 screens at AMC Saratoga, AMC Santa Clara/Mercado, Century Berryessa, Century San Jose 21-25, Century San Jose Capitol and Century Shoreline theatres. 2002 Save Money and the Environment, Too Individual Jurisdiction Participation Santa Clara County · Ran "Throwing Away Your Grocery Money?" newspaper ads a total of 26 times from January 20-25 in the San Jose Mercury News (Main News, Sunday edition), Nuevo Mundo (Spanish-language newspaper), Vier Mercury (Vietnamese-language newspaper), Gilroy Dispatch, Morgan Hill Times, Los Gatos Weekly, Saratoga News, Cupertino Courier, Sunnyvale Sun, Willow Glen Resident, Campbell Reporter, Almaden Times, Blossom Valley Times, Cambrian Times, Campbell Times, Evergreen Times, Santa Teresa Times, Willow Glen Times, Los Altos Town Crier, Milpitas Post, Mountain View Voice and the Palo Alto Weekly. 3/7/02  BAY AREA BAYRO¢ RECYCLING  OUTREACH COALITION www. BayArea Recycling,org 2002~2003 BayROC CamPaign Contribution Pledge March 1, 2002 Jurisdiction: Contact Name: Email: Phone: PLEASE MARK ALL THAT APPLY: [] YES! I will pledge a contribution of $ to support the Buy Recycled Paper Campaign and to help pay for a joint media buy. The Buy Recycled Paper Campaign runs in November, in conjunction with America Recycles Day. [] YES! I would like to participate in this year's campaign. Please send me more information about the planned events and activities, and ways that I can participate locally. [] YES! I would like to be involved in the BayROC Steering Committee. Please send me information about planned meetings. [] MAYBE! Please call me to discuss the campaign and to answer my questions. Please FAX (toll free) to: (866) 229-3365 If you have questions, or would like more information, please call (866) 444-2623. Thank you! Buy Recycled Paper November 1-15,2001 Final Report & Campaign Recap Presented by CARL & MANOR ADVERTISING 9515 Soquel Drive, Suite 213 Aptos, CA 95003 Phone: (831) 662-3646 Fax: (831) 662-3437 CARL & MANOR ADVERTISING Buy Recycled Paper November 1-15, 2001 Campaign Recap OVERVIEW The public seems to be well aware of the importance of recycling paper, but generally lacks awareness about the necessity of creating a demand for paper products made from recycled materials. In an effort to educate the public about the importance of buying paper made from paper, instead of paper made from trees, the Bay Area Recycling Outreach Coalition (BayROC) developed a regional campaign to tout the benefits of buying recycled paper products. The "Buy Recycled Paper" campaign was originally introduced in 2000 in a collaborative effort by Santa Clara County, Alameda County, and San Mateo County. In the first year of the campaign, the three counties developed the creative materials and launched a multi-media campaign for the two weeks prior to America Recycles Day, November 15, 2000. 2001 marked the first year for the regional BayROC "Buy Recycled Paper" media campaign, with radio media and promotions, and print advertising outreach, all scheduled in conjunction with America Recycles Day. Radio promotional events occurred concurrently throughout the Bay Area on November 15th to help increase awareness of America Recycles Day, and encourage the use of recycled paper products. For 2001, Kinko's was recruited as a corporate sponsor for the campaign. They contributed to the media campaign and provided venues for radio-sponsored promotional events throughout the Bay Area. Carl and Manor Advertising solicited bids from some of the top radio stations in the area. We requested that stations put together a comprehensive package that included an excellent spot schedule and an on-site promotion at an area Kinko's. We aired BayROC's existing "As the Chainsaw Tums" spots, plus received a multitude of promotional announcements. In addition, each radio station in the buy hosted an event at a Kinko's location on November 15th. New to the campaign this year was the BayROC web site v~v. BayAreaRecycling.org designed and executed by Carl & Manor Advertising. The web site was established to provide a common ground for access of information (by the public, the press, and the jurisdictions / participants). MEDIA SUMMARY (ISS 98.1 FM 43 24 542,400 169,400 3.2 $10,257.00 KFOG 104.5/97.7 FM 56 61 415,500 143,276 2.9 $ 8,270.70 STAR 101.3 FM 59 14 1,204,300 376,344 3.2 $11,028.00 KOIT 96.5 FM 42 24 814,800 198,371 4.1 $ 9,288.00 KARA 105.5 FM 128 44 515,800 73,686 7.0 $ 7,021.87 IKRTY 95.3 FM 148 33 568,700 54,162 10.5 $ 7,010.00 IKUIC _ 41 43 $ 4,163.0(: ITOTAL 517 243 4,061,500 $57,038.57 ['C1 ~[* ~-"~"J I i i 1 ~] i[:-]-."['-"] ["] i I,-1 '-~l~Z,q ! I I I ltl Alameda 115,040 Contra Costa 753,608 Mar n 142,164 Napa 61,226 San Francisco 1,072,038 · , San Mateo 560,067 Santa Clara 903,499 Solano 198,519 Sonoma 255,339 TOTAL 4,061,500 RADIO STATIONS & PROMOTIONS The results of the promotions Produced a mix bag of results. '1'he stations provided exceptional services for the events and Y&d(o's was very gracious about supporting the events on site. The events attracted professiOnals, students and families by offering a wide variety of prizes, food and entertainment. Copy points about America Recycles Day and Buy Recycled Paper, as well as copies of radio scripts, were provided to station DJs for their live call-ins. KARA 105.7' FM Format: Today's Hits, Yesterday's Favorites Coverage: Comprehensive coverage of the South Bay area. On-Site Event: KARA hosted a 2-hour remote from noon to 2pm at the downtown San Jose Kinko's on San Carlos, near San Jose State University. Barbecues Galore hosted a free barbecue that helped draw people to the event. KARA also provided prizes for the event. Participants threw balls made of recycled paper through the center of the KARA target to win gift certificates from retailers and tickets to area events. The event had a fair turnout that included professionals and SJSU students. And free food is alWays a good draw. KRTY 95.3 FM Format: Country Coverage: ComprehensiVe coverage of the South Bay On-Site Event: KRTY hosted a 2-hour remote at the Santa Clara Kinko's in the Mercado Shopping Center. The site was selected for its proximity to area business parks, lunchtime restaurant customers and Highway 101. The KRTY event package included the 25-foot "Rollin' Radio," a giant trailer that looks like a radio! KRTY also provided giveaway items, including CDs, gift certificates and more. The turnout for the KRTY remote was disappointing. Even with the excellent locations, traffic and customers at the center itself were minimal. KFOG 104.5/97.7 FM Format: Album Oriented Rock Coverage: KFOG has comprehensive Bay Area coverage from the two signals (104.5 & 97.7 FM). On-Site Event: The Fabulous Fogrnobile viSited the Union City Kinko's, at 30900 Dyer St., for 2 hours. The station provided CDs, concert tickets and other prizes at the site. KFOG has a loyal following of listeners. The station itself does quite a bit of promoting to "Fog Heads," through direct mail and internet. According to KFOG, the event was a success, with a steady stream of visitors to the event. In addition to the event, KFOG posted a banner on their website linking to BayROC's "Buy Recycled Paper" website. KIOI 101.3 FM (Star 101.3) Format: 80s, 90s & Now Coverage: Star 101.3 has the most powerful signal in the west, reaching as far north as Napa and Sonoma, south to San Jose and east to the Stockton and the Central Valley. On-Site Event: Star 101.3 was on-site for a 2-hour van appearance at the Millbrae Kinko's, 365 Broadway St. Star was on-site with a recycle bin urging people to come in with paper to be recycled. Contestants were eligible for a variety of prizes provided by the station. In addition to the van appearance, Star 101.3 provided exposure for 2 weeks on their electronic billboard. The billboard is located on Hwy 101 in San Francisco, visible t° 200,000 commuters each day! The BayROC logo and the "Buy Recycled Paper" message appeared on the board 430 times daily. KISQ 98.1 FM (KISS FM) Format: Today's R&B and Classic Soul Coverage: KISQ has comprehensive coverage in the San Francisco, Peninsula and East Bay areas. On-Site Event: The KISS Groove Crew hosted a 2-hour event with the KISS FM Groove Van at the San Mateo Kinko's, 480 E. 4th Ave. Listeners were urged to bring in proof of purchase of recycled paper products for a Chance to win listener packages. The KISS Groove Crew provided a high-profile event geared towards younger listeners. However, the event didn't seem to thrill the older patrons at the location. KOIT 96.5 FM Format: Lite Rock Coverage: San Francisco-based KOIT reaches north to Matin County, east through Alameda and Contra Costa Counties and south to Santa Clara County. On-Site Event: KOIT was on-site at the Fremont Kinko's, 3898 Mowry Ave. for a 2-hour van appearance. They were on-site urging people to come in with paper to be recycled, to be.eligible for a grand prize drawing for an overnight stay in Lake Tahoe. Between 40 and 50 entries were received at the event. The excited winner of the drawing was 28 year-old Heather Herrick. KUIC 95.3 FM Format: Adult Contemporary Coverage: Northern Contra Costa County through Solano County On-Site Event: KUIC hosted a 3-hour broadcast from the Walnut Creek Kinko's, 1909 Mt Diablo Blvd. The radio statiOn supplied prizes such as concert tickets, CDs and dinners. KUIC is an active station in the area, with coverage of the North Bay and northern Contra Costa County. The station pulls out all the stops to promote their events and sponsors. Their event at the Walnut Creek Kinko's had a moderate turnout, with the station effectively attracting our core market. 2001 CORPORATE SPONSOR - KINKO'S Kinko's was reCruited as a corporate sponsor for the campaign. As an environmentallY conscious company, they were a natural fit for a program about recycled paper, and they were eager to be part of it. Kinko's contributed $5000 to the media campaign in exchange for a tag on the radio spot. Kinko's also selected stores on the Peninsula, in the South Bay, and East Bay to serve as venues for radio-sponsored promotional events for America Recycles Day. A change in Kinko's personnel prior to the events prevented BayROC from exploring more opportunities with Kinko's and also delayed communication regarding events at Kinko's locations, but we see this as a surmounted obstacle, and an opportunity for increased sponsor participation in future campaigns. WEB SITE New to the campaign this year was the BayROC web site x~v. BayAreaRecycling.org designed and executed by Carl & Manor Advertising, hosted by Alameda County. ACWMA sponsored the development of the web site, which was established to provide a common ground for access of information (by the public, the press, and the jurisdictions / participants). Information posted included: Press release Articles for publication Camera-ready print ads in PDF format Radio spot in MP3 format · Link to detailed "Buy Recycled Paper" information on the San Mateo County RecycleWorks.org web site. Links to partiCipating jurisdictions' web sites All of this information remains on the web site and may be accessed and used by your jurisdiction at your discretion. The web site remains active and will be updated for future BayROC regional campaigns. PUBLIC RELATIONS Carl & Manor Advertising worked with a public relations firm to write press releases and compile information for the press kits for the 2001 Buy Recycled Paper campaign. Included in the press kits were articles related to recycled paper, a news release, and a list of our promotional events taking place on November 15th for America Recycles Day. All public relations materials were posted to the BayROC web site, and jurisdictions were notified via email regarding the new web site and the information available there. Press kits were mailed to major daily newspapers throughout the 9 Bay Area counties. PRINT ADVERTISING & ADDITIONAL JURISDICTION PARTICIPATION ] Print ads entitled "Stumped" (from the previous year's campaign) were posted 5till not using recycled paper? on the web site in various sizes, and several jurisdictions placed ads in their We're stumped, local papers. ALAMEDA COUNTY · ACWMA hosts the BayROC web site, and sponsored the development and design of www.BayAreaRecycling.org. ACWMA sponsored the updating of"stumPed'' print ads for this year's campaign. CONTRA COSTA COUNTY The Central Contra Costa Solid Waste Authority ran the "Stumped ad" in the East Bay Business Times September 7 and October 5, 2001. The CCCSWA, Contra Costa County unincorporated, San Ramon, Martinez, Antioch, Pittsburg, Concord and West Contra Costa Integrated Waste Management Authority jointly sponsored the "Stumped ad" in the East Bay Business Times on December 14, 2001, and January 14 and March 29, 2002. MARIN COUNTY NAPA COUNTY SAN FRANCISCO CITY/COUNTY SAN MATEO COUNTY · Ran "Stumped" ads in the San Mateo County Times. Ran "Stumped" ads in movie theaters throughout San Mateo County. Had a prominent link on the home page to their comprehensive section on buying recycled paper. · Provided information for the "Buy Recycled Paper" page's "More Information" link on the BayROC web site, via link to their thorough buy recycled paper section. · San Mateo County offers free posters that promote recycled paper to anyone in the county for placement over their copy machines. CITY OF MILLBRAE · Ran ads in the Mi//brae Sun-Independent newspaper on November l0th and 13th.. · Ran a public serVice announcement (PSA) on their local Channel 26 television station. Participated in the Kinko's on-site radio promotion with STAR 101.3 FM, and conducted a variety of other activities, such as  designing and placing "buy recycled" displays at local stores that sell recycled products. · Submitted the press release to their local papers (5 publications). ~,. · Were instrumental in getting a photo and by-line in the Millbrae Sun-Independent newspaper from the Kinko's event. · Ran an article in the Chamber of Commerce newsletter, where they write a monthly Green Comer column. SANTA CLARA COO NTY · In addition to the regional media buy, Santa Clara County placed the "As the Chainsaw Tums" radio spot on KARA 105.5 FM, KRTY 95.3 FM, KFOG 104.5/97.7 FM, KISQ 98.1 FM, KOIT 96.5 FM and KIOI 101.3 FM. A total of 682 paid spots and PSAs ran between November 1st- 15th delivering a total of 243.5 gross rating points. SOLANO COUNTY SONOMA COUNTY · Sonoma County Waste Management Agency ran 149 spots on four local radio stations: KMGG 97.7 FM, KSRO 1350 AM, KRPQ (Q105) FM and KMHX (The Mix) 104.1 FM. Their schedule delivered an average 4.0 frequency during the campaign period. · The Sonoma County Waste Management Agency added a banner on their home page www. recyc]_enow, orq with the "Stumped" ad and provided links to the BayROC and America Recycles Day web sites. They also added a new web page dedicated to sources for purchasing recycled office and copy paper in Sonoma County. Carl & Manor Advertising understands that many other jurisdictions participated in the print campaign, but we were not notified of their specific activities. If anyone would like to be recognized for their participation, please forward details to: postmaster~carlandmm~or.com and we will issue an addendum to this report. CONTRIBUTION SUMMARY A combined total of $152,476 was contributed for B ayROC's 2001/2002 regional campaigns. Contributions were utilized for media, public relations, creative development and web site creation for the 2001 Buy Recycled Paper, and the 2002 Save Money and the Environment, Too campaigns. A total of $60,701 was allocated to the Buy Recycled Paper media and public relations campaign. Thank you to the following jurisdictions and businesses for their generous contributions and dedicated participation! ALAMEDA COUNTY City of Belmont ACWMA City of Burlingame City of Berkeley City of East Palo Alto City of Dublin City of Foster City City of Fremont Town of Hillsborough City of Hayward City of Menlo Park City of Newark City of Millbrae City of Pacifica CONTRA COSTA COUNTY City of Redwood City Contra Costa County City of San Carlos City of Concord City of Martinez SANTA CLARA COUNTY City of San Ramon Santa Clara County Central Contra Costa Solid Waste Authority City of San Jose West Contra Costa IWMA City of Cupertino City of Gilroy NAPA COUNTY City of Milpitas City of Napa City of Sunnyvale SAN MATEO COUNTY KINKO'S San Mateo County Town of Atherton SUMMARY The.2001 Buy Recycled Paper campaign was an exciting cooperative effort between cities, counties and a corporate sponsor. The media buy generated more than 4 million gross impressions, and promotional events helped to bring added awareness of America and the need to "Buy Paper." Recycles Day Recycled Having Kinko's as a corporate sponsor not only added to the media budget, but also added an impliedendorsement of recycled paper products by this reputable and well-known company. For 2002, BayROC will explore another partnership with Kinko's, and try to develop new partnerships with paper suppliers (wholesale and retail), and manufacturers. Please plan a contribution to BayROC's regional 2002 Buy Recycled Paper campaign, and consider how your local participation in the campaign can increase awareness of the importance of "closing the loop" and creating demand for recycled paper products. Your contribution allows each message to reach a larger audience, and with greater impact. Your participation at a local level further strengthens the synergy of the regional message, and allows you to provide information that is relevant to your constituents, directly related to the regional campaign. Take advantage of creative materials made available to you, and the media buying power of BayROC to stretch your marketing budget and achieve your outreach goals for 2002/2003. Save Money.... and the Environ~ment, TOo Final Report & Campaign Recap Presented by CARL & MANOR ADVERTISING 9515 Soquel Drive, Suite 213 Aptos, CA 95003 Phone: (831) 662-3646 Fax: (831) 662-3437 CARL & MANOR ADWERTISING Save Money... and the Environment, Too January 14-27, 2002 Campaign Recap OVERVIEW For the seventh consecutive year, cities and counties throughout the Bay Area joined forces to promote the Save Money and the Environment, Too campaign. Also known as "Shop Smart," the campaign was developed to inform the public about the importance of reducing waste. The campaign message encourages consumers to buy the largest size they can use, avoid excess packaging, and buy long-lasting and reusable products in order to save money, and of course, the environment, too. The Bay Area Recycling Outreach Coalition (BayROC) 2002 Save Money and the Environment, Too media campaign was concentrated into a 2-week schedule from January 14-27, 2002, in order to maximize the frequency and overall impact of our limited budget. Carl and Manor Advertising solicited bids from the top stations in the area, focusing on stations with regional reach, plus cable television. We requested that stations put together a comprehensive package that included an excellent spot schedule and value- added sponsorships or promotions. Our emphasis was on added spots and exposure through sponsorship tags rather than promotional events, in order to maintain more focus and expand our media coverage as much as possible. New to the campaign this year was the BayROC web site www.BayArealRecycling.org designed and executed by Carl & Manor Advertising. The web site was established to provide a conunon ground for access of information (by the public, the press, and the jurisdictions / participants). Information posted included press releases and articles for publication, print ads, the radio spot, and links to participating jurisdictions' web sites. We aired BayROC's "Disposable Life" television spots (updated with new web address and hotline information), and created a new radio spot entitled "Shopping." New print ads were also developed for this year's campaign. MEDIA SUMMARY KFOG 104.5/97.7 136 30 952,200 173,127 5.5 $10,882.50 KOIT 96.5 FM 54 6 990,000 206,250 4.8 $10,882.50 KBRG-FM 90 682,400 100,353 6.8 $7,400.10 KLOK-AM 66 115,200 25,600 4.5 $3,552.05 RADIO TOTAL 346 36 2,739,800 $32,717.15 AT&T Media Services $18,825.64 East Bayshore 154 50 84,090 38,233 2.2 Southern Alameda 154 50 83,001 37,728 2.2 South Bay 154 50 164,925 74,966 2.2 West Bay 167 50 98,217 44,644 2.2 KNTV 11 NBC 36 1,462,000 471,613 3.1 $10,991.33 KSTS 48 Telemundo 48 1,752,839 796,745 2.2 $11,100.15 TELEVISION TOTAL 713 200 3,645,072 $40,917.12 tCAM PAIG N TOTAL 1059 236 6,384,872 $73,634.271 Alameda 303,685 Contra Costa 994,787 Marin 297,732 Napa 119,093 San Francisco 893,196 San Mateo 872,320 Santa Clara 1,951,317 Solano 416,825 Sonoma 535,918 TOTAL 6,384,872 MEDIA SELECTIONS The 2002 Save Money and the Environment, Too budget was somewhat lighter than the previous year, so Carl & Manor Advertising focused on radio and television stations with regional reach, then supplemented the buy with cable television. We also focused the media buy to two weeks, January 14-27, 2002, in order to maximize frequency levels and create a greater impact. Rather than rotate two radio and two television spots, BayROC selected "Disposable Life" (in English and Spanish) for television, and we created a single new radio spot entitled "Shopping" for this year's campaign. There were concerns that the other existing television spot "10 Percent," which showed pieces falling off of national monuments and landmarks, might strike an unpleasant nerve in light of last year's terrorist tragedies, and the current state of the nation. We opted for a safer approach. TELEVISION Our television schedule included a total of 713 spots on KNTV (NBC-3/11) and KSTS (Telemundo-48), as well as AT&T Cable throughout the Bay Area. The AT&T schedule included a sponsorship of"helpful household hints" for reuse and waste reduction on The Learning Channel and Home & Garden TV. A total of 200 BayROC-sponsored hints ran in addition to our regular paid schedule of 30-second spots on Food TV, A&E, Oxygen and Lifetime networks. A BayROC bi-lingual spokesperson was interviewed to offer money-saving and earth-friendly tips to viewers on a mid-day news feature on Telemundo. The existing spot "Disposable Life" was updated to include the new BayROC web address, and to provide 1-877-STOPWASTE as the hotline for this year. RADIO Radio schedules ran on KOIT 96.5 FM/1260 AM, KFOG 104.5 FM/97.7 FM, and Spanish stations KBRG FM and KLOK AM. In addition to 346 paid schedules, a total of 36 Public Service Announcements and 1 O-second sponsorships announcements ran throughout the campaign period. KOIT radio also negotiated with Cala Foods/Bell Markets for SMATET signage in the stores. KOIT was provide with 4-color artwork of the "What a Waste" and "Change Your Ways" ads that they printed and distributed to Cala and Bell. The size of the signs posted were 8 ½" x 11". BayROC, with Carl & Manor Advertising, produced a new 60-second radio spot entitled "Shopping" (in English and Spanish) which featured an announcer and child exhibiting some practical ways to save money and the environment, too, by changing a few habits at the grocery store and at home. The setting was in a grocery store, where the child was asking for some popular culprits to the household-generated waste problem. The announcer offered alternatives to wasteful convenience products, and a general information about the impacts of the added waste on shoppers' budgets and local landfills. WEB SITE New to the campaign this year was the BayROC web site www. BayAreaRecycling.org designed and executed by Carl & Manor Advertising, hosted by Alameda County. The web site was established to provide a common ground for access of information (by the public, the press, and the jurisdictions / participants). Information posted included: · Press release · Articles for publication · Camera-ready Print ads in PDF format · Radio spot in MP3 format · Links to County web sites · Links to informative web sites offering money-saving tips for waste reduction. All of this information remains on the web site and may be accessed and used by your jurisdiction at your discretion. The web site remains active and will be updated for future BayROC campaigns and events. For the Save Money and the Environment, Too campaign, we added an HTML option to our existing FLASH site to cover the needs of those accessing the Internet on older or slower computers. Also added was a hit counter, logging in about 750 hits during the campaign period. PRINT ADVERTISING & JURISDICTION PARTICIPATION Several new print ads were created for this year's campaign, to offer a variety ,....._z Throwing away of images and messages, all related to saving money and the environment, your grocery too. money? Ads were posted on the web site in various sizes, and several jurisdictions What a w ste! 10% of your grocery money pays for packaging. placed ads in their local papers. use. You'll keep more money in your pocket and less trash in our landfills. ALAMEDA COUNTY Save Money... · ACWMA hosts the BayROC web site, and sponsored the and the Environment, too. development and design of www. BayAreaRec¥cling.org ~.~ · ACWMA sponsored the development of the new print ads for this year's campaign, and the new radio spot. ~ .... y,y~,,~ .......... y and the environn~e~t, too, call 1-877-STOPWASTE or v~sit CONTRA COSTA COUNTY · The City of Brentwood included information in newsletters and ran ads in their local paper. · The Central Contra Costa Solid Waste Authority will include an ad in their spring "Diversions" newsletter, which will be distributed to 60,000 households. · TV spots were provided to Contra Costa County. They will be airing the spots on local stations. · The CCCSWA added to their website www.wastediversion.org the Save Money and the Environment, Too press article and a print ad, with a direct link to the BayROC web site, under their featured info section, "Check this out." The information remains on the site under the "Reduce" category, under "Shop Smart." MARIN COUNTY NAPA COUNTY ·The City of Napa included tips and information from one SMATET article in a billing insert, sent to approximately 27,000 homes and businesses in the Napa Valley. · Napa County Environmental Management ran a ~ Change your ways and save total of 24 radio spots from 1/16 - 1/27 on some change at the grocery store KVYN/KVON - the local Napa Valley stations. ,,O,~ng waste doeae~ost mo~.,n ~. grocery money pays for packaging. More efficient packaging saves you money and reduces waste in the landfills. Buy less packaging and the SAN FRANCISCO CITY/COUNTY largest size you can use. Save Money... and the Environment, too. Brought to you t3y: BAY~ BAY A R E A RECYCLING OUTREACH COALITION For easy ways that you can save money and the environment, too, call SAN MATEO COUNTY · San Mateo County ran ads in the San Mateo County Times. CITY OF MILLBRAE · Placed PSAs on the local TV station, Channel 26. · Ran an article in the Chamber of Commerce newsletter, where they write a monthly Green.Comer column. SANTA CLARA COUNTY · Santa Clara County and their jurisdictions ran ads in the Times Newspaper Group's publications, Silicon Valley Community NeWspapers ('Willow Glen Resident, Cupertino Courier, Los Gatos Weekly Times, Campbell Reporter, Saratoga News, Sunnyvale Sun) San Jose Mercury News, Mountain View Voice, Gilroy Dispatch, Morgan Hill Times, Palo Alto Weekly, Los Altos Town Crier, and the Milpitas Post. ·TV spots'were provided to City of Santa Clara. They will be airing the spots on local stations. CiTY OF MORGAN HILL · A bi-weekly column written b~ Tony Eulo in the Morgan Hill Times featured information adapted from the SMATET sample articles on January 22 . SOLANO COUNTY SONOMA COUNTY HAULERS · BFI included an article in their winter newsletter. Carl & Manor Advertising understands that many other jurisdictions participated in the print campaign, but we were not notified of their specific activities. If anyone would like to be recognized for their participation, please forward details to: postmaster@carlandmanor.com and we will issue an addendum to this report. PUBLIC RELATIONS A public relations firm was hired to write press releases and work with Carl & Manor Advertising to compile information for the press kits for the 2002 Save Money and the Environment, Too campaign. Included in the press kits were articles related to saving money and the environment by altering consumer / shopping habits. All public relations materials were posted to the BayROC web site, and jurisdictions were notified via email regarding the new web site and the information available there. Press kits were mailed to major daily papers throughout the 9 Bay Area counties. CONTRIBUTION SUMMARY A combined total of $152,476 was contributed for BayROC's 2001/2002 regional campaigns. Contributions were utilized for media, public relations, creative development and web site creation for the 2001 Buy Recycled Paper, and the 2002 Save Money and the Environment, Too campaigns. A total of $91,775 was allocated to the Save Money and the Environment, Too media buy, public relations campaign, web site development, radio spot and print ad creative development. Thank you to the following jurisdictions and businesses for their generous contributions and dedicated participation! ALAMEDA COUNTY SAN MATEO COUNTY ACWMA San Mateo County City of Berkeley Town of Atherton City of Dublin City of Belmont City of Fremont City of Burlingame City of Hayward City of East Palo Alto City of Newark City of Foster City Town of Hillsborough CONTRA COSTA COUNTY City of Menlo Park Contra Costa County City of Millbrae City of Concord City of Pacifica City of Martinez City of Redwood City City of San Ramon City of San Carlos Central Contra Costa Solid Waste Authority West Contra Costa IWMA SANTA CLARA COUNTY Santa Clara County NAPA COUNTY City of San Jose City of Napa City of Cupertino City of Gilroy City of Milpitas City of Sum~yvale NORTHERN CALIFORNIA SAFEWAY BFi RALPH'S / CALA / BELL FOODS BERKELEY BOWL DONATED SPACE - GROCERY STORES SAFEWAY Northern California Safeway stores participated by printing our SMATET message on grocery bags. CALA/BELL/RALPH'S Cala Foods / Bell Markets (members of the Ralph's Foods family) printed a new SMATET ad message on their grocery bags. Cala and Bell also provided space for "What a Waste" and "change Your Ways" signs in their stores. BERKELEY BOWL Berkeley Bowl is a small independent grocer that utilizes generic bags so they couldn't assist us in that capacity, but they did offer to post a flyer on their popular message board. We designed a flyer utilizing one of the print ads and tear-offtabs with the BayROC web site URL and toll free hot-line number, and sent multiple copies. SUMMARY The '2002 Save Money and the Environment, Too campaign was an effective regional program organized by BayROC and subsidized by the combined donations and efforts of many jurisdictions. The overall media budget for the campaign was considerably less this year than in previous years. Some jurisdictions split their funds between the two BayROC regional campaigns (Buy Recycled Paper and Save Money and the Environment, Too a.k.a. Shop Smart), while others determined there was no available budget for regional campaigns. Still, the campaign generated more than 6 million gross impressions in radio and television, compared to 7.7 million the previous year. The addition of the web site made it easier for jurisdictions to access the press materials, radio spots and print ads for use in their own campaigns, and gave the public a concentrated resource for practical information. The expanded creative options provided jurisdictions with more print ads so each may find a message that they are comfortable in using, and that meets their needs. The new radio spot provided a more focused delivery of the campaign message, while offering practical ideas for consumer consideration. While it may be determined that the "Save Money and the Environment, Too" campaign has run its course for the time being, there are other exciting and important messages in waste/resource management to be shared with the public. Please put aside a contribution for regional campaigns in your annual marketing and public outreach budget for the new year, and consider how you would like to participate locally in the next BayROC regional outreach campaign. Take advantage of creative materials made available to you, and the media buying power of BayROC to stretch your marketing budget and achieve your outreach goals for 2002/2003. Your contribution allows each message to reach a larger audience, and with greater impact. Your participation at a local level further strengthens the synergy of the regional message, and allows you to provide information that is relevant to your constituents, directly related to the regional campaign. As the TEAM acronym states: Together, Everyone Achieves More. FEB ? ZOOZ East Bay DUBL% OF Small Business Development 519 17th St. Suite 210 Oakland CA 94612 Phone (510)986-8642 FAX(510)893-5532 Green Business Program February 12, 2002 Julie E. Carter Dublin City Manager's Office I00 Civic Plaza Dublin CA 94568-2658 RE: Request for Continued Funding - Green Business Program FY 2002/2003 Dear Ms. Carter: Thank yOU for the Ci, y's support of the Alameda County Green Business Program during past years. Since 1996, the GBP has built partnerships, at,ratted state and local funding, certified 81 Green Businesses (including four in Dublin) and promoted Green Businesses to the public. In ~he next year, the Program will continue these activities and expand to new industry types. The GBP is asking your City to support this partnership with a contribution of $1,500 to $3~000. Your sponsorship enables us to forge a more positive relationship between government and industry, increase coordination among regulatory programs~ improve environmental quality and promote environmentally responsible consumerism. Funds for the Program in 2002/2003 will be paid through either PeraRa Community College District or an alternative nonprofit fiscal agent. I have enclosed additional information about the Program. You may comact me at (510)567- 6770 with any questions. Pa~een Business Coordinator East Bay Small Business Development Center Enclosures Partners: Alameda County Consortium of Clean Water Programs, Alameda County Waste Management Authority & Recycling Board, Alameda County Health Ca~¥ Services Agency, Association of Bay Area Governments, Automotive Services Council, Bay Area Air Quality Management District, California Department of Toxic Substance Control, California Integrated Waste Management Board, California Trade and Commerce Agenc3 California Service Station and Auwmotive Repair Association, Dublin/San Ramon Services District, East Bay Municipal Utility District, Economic Development Alliance for Business, OroLoma Sanitary District, Pacific Gas & Electric Company, Peralta Community College District, Port of Oakland, Printing Industries of Northern California, Union Sanitary District, US Environmental Protection Agency, US Small Business Administration, Vista Community College. Cities of Alameda, Albany, Berkeley, Dublin, £meryville, Fremont, Hayward, Livermore, Newark, Oakland, Piedmont, Pleasanton, San Leandro, Union Ci~. ATTACHMENT 5 2002/03 Proposed Budget Alameda County Green Business Program Coordinator/ConsU!tant compensation ,, .$21,000 Marketing & technical consultation, ,SBDC 19,000 Printing ' 4,500 Postage, supplies and equipment ' 500 Administrative overhead 10% ':-:--~:: .=y;,:'-"i 5,000 Funding Sources, 1997-2001 Alameda Countywide Clean Water Program Alameda County Environmental Health Services .Alameda County Waste Management Authority & Recycling Board Association of Bay Area Governments California Integrated Waste Management Board California Trade & Commerce Agency Castro Valley Sanitary District Cities of Alameda, Albany, Berkeley, Dublin, Fremont, Hayward, Livermore, Oakland, Pleasanton and San Leanctro Dublin/San Ramon Services Di~rict, Economic Development Alliance for Business East Bay Municipal Utility District Union Sanitary District US Environmental Protection Agency . 2001/02 Budget Alameda County Green Business Program CoOrdinator/Consultant compensation. --, ............... ,., ...... $22,000 Marketing & technical consultation, SBDC 20,000 Printing , 4,000 Postage, supplies and equiPmem 500 Administrative overhead ~7% 3,500 Alameda County Green Business Program GREEN BUS~NESS Mission Statement The Bay Area Green Business Program, a partnership among businesses, government agencies and the public, is committed to encouraging environmentally sound business practices. History/Background The program promotes environmentally responsible companies to a concerned public by awarding the Green Business logo. To earn the logo, businesses must comply with environmental laws and regulations, conserve resources, and use sound business practices to prevent environmental pollution. The Alameda County Green Business Program (GBP) works closely with other Bay Area GBPs, using consistent standards, certification processes and logo. In 1996 Alameda County started its GBP in partnership with the automotive repair industry. Since then we have expanded to include over 10 different industry types. Nearly any business that desires certification and can meet the Green Business Standards can now become "Green". Program Highlights and Accomplishments Business Outreach & Certification Funding * 82 certified Green Businesses. Five , Annual program budget about $50,000. utility/government operations certified. , Funding Parmers includes local, state, · Industry specific standards available for regional and federal govemment agencies automotive shops, printer, restaurants, and utilities. wineries and hotels. Preparing standards for .landscaping. Program Integration · Green Business web site -- · Strengthen partnerships through http://www.greenbiz.abag.ca.gov collaborative strategic planning, standards · Newspaper ads and features, BART development and certification. p°~ers; Y¢llOW Piiges listing, md pUbliC displays promote Green Businesses. InitiativeSand Activities for 2002 · Green Business recognition event held · Special outreach to restaurants yearly. · Identify new strategic parmerships. · Quarterly Updates for parmers and · Certify businesses located in 'green' businesses, developments/redevelopments. · P2 workshops for both industry and · Increase public awareness through certification team members, promotional activities. · Certify new businesses, recertify participating businesses every three years. · Complete landscaping standards. · Identify next target industry sectors. Alameda County Green Business Program, February 2002 Child Care Links March 4, 2002 Richard C. Ambrose, City Manager City of Dublin 100 Civic Plaza Dublin, California 94568 Dear Mr. Ambrose: Enclosed for your review is Child Care Links' request for $15,000.00 in City of Dublin funding. The agency has met, and in some instances, exceeded the goals for last fiscal year. In addition, Child Care Link's is in the process of implementing extended services to providers and parents in the City of Dublin that will offer families and providers opportunities for more one-on-one contact with agency staff. The agency feels that this support will increase the level of quality child care for families in the community. Also enclosed are a copy of the 2001-2002 and 2002-2003 budgets and Goals and Objectives for fiscal year 2002-2003. A narrative describing Child Care Links services and child care statistics for the City of Dublin is also attached for your evaluation. Thank you for your continued support of Child Care Links and the Dublin community. Your funding allows the agency to provide many services to children and families that would not be possible without your interest and support. Please feel free to contact Amy Wolfson, Community Services Director, 417-8733, if you require additional information or clarification. Very truly yours, Carol Thompson Executive Director Main Office East County Office South County Office North County Office 1020 Serpentine Lane, Suite 102 3311 Pacific Avenue 39155 Liberty Street, Suite D430 250 East 18th Street, 2nd Floor Pleasanton, CA 94566 Livermore, CA 94550 Fremont, CA 94538 Oakland, CA 94606 (925) 417-8733 (925) 455-0417 (510) 791-9256 (510) 268-0106 (925) 417-8740 Fax (925) 373-5034 Fax (510) 713-0385 Fax (510) 268-0548 Fax mail@childcarelinks, org www. childcarelinks.or§ ATTACHMENT 6 Child Care Links Funding Request for Fiscal Year 2002-2003 Child Care Links is a not for profit agency whose mission is to provide services that strengthen and support children and families. Child Care Links services are available to all families seeking child care information. No other agency in the Valley provides free child care resource and referral, child care supply and need data, consumer education and child care advocacy. Child Care Links also offers the most comprehensive child care provider and support services. The Valley has an estimated 9242 children needing child care with licensed space available for 8288 children. Dublin has 1313 children needing care with licensed space for 1251 children. Available licensed spaces have increased by 4% this past year. In fiscal year 2000-2001,582 Dublin families called Child Care Links requesting child care referrals for 612 children. This is an 8% increase over the preceding year. This past year, Child Care Links offered technical assistance and support to 48 licensed family child care homes and 16 licensed child care centers in Dublin. This included workshops, toy lending library delivery and pick up, as well as individual hand holding and support Distribution of informational material on Child Care Links services was made to select Dublin locations such as library, Chamber of Commerce, elementary schools, real estate agencies and the One Stop Career Center. The Dublin Chamber received 400 newsletters (Employee Quarterly) to distribute to Dublin businesses. The EQ contains information on family friendly benefits and options to help employees balance work family responsibilities. Child Care Links is requesting $15,000 for the year 2002-2003. During the past eight months Child Care Links has carried out all of the goals, objectives, and activities outlined in the Dublin work plan for 2001-2002. Attached are Child Care Links work plan for the year 2002-2003, an evaluation to date of the 2001-2002 plan, budget for the current fiscal year and proposed budget for the upcoming fiscal year. The work plan for the upcoming year includes: Maintaining an ongoing Supply of qUality child care services · Providing statistical information to help the City of Dublin plan for child care needs · Promoting quality child care as an employer concern. Child Care Links services benefit working parents, providers of child care, the business community, and the community at large. By promoting quality child care in Dublin, parents and child care providers are kept aware of child care issues and needs. Parents benefit by having a supply of quality child care from which to select care for their children. Through funding from the City, Child Care Links is able to offer training for child care providers. The "Employers' Quarterly" newsletter provides employers in Dublin with information on ways to help employees balance work/family issues and on tax incentives that may help them in this area. The annual provider and family friendly employer recognition celebration further focuses attention on the importance of quality child care in the community. CITY OF DUBLIN BUDGET 2001-2002 2002-2003 GRANT REVENUE- CITY OF DUBLIN $15,000.00 GRANT REVENUE - CITY OF DUBLIN $ 15,000.00 AUDIT EXP -ADMIN $ 120.00 AUDIT EXP -ADMIN $ 140.00 SEP IRA EXP - ADMIN $ 478.00 SEP IRA EXP - ADMIN $ 423.00 PAYROLL SERVICE E×P - ADMIN $ - PAYROLL SERVICE EXP - ADMIN $ 20.00 INSURANCE EXP - ADMIN $ - INSURANCE EXP - ADMIN $ 150.00 TOTAL ADMINISTRATIVE EXPENSES $ 598.00 TOTAL ADMINISTRATIVE EXPENSES $ 733.00 SALARY EXP PROGRAM $ 8,773.00 SALARY EXP PROGRAM $ 8,450.00 TOTAL CERTIFITED SALARIES $ 8,773.00 TOTAL CERTIFITED SALARIES ~' $ 8,450.00 FICA EXP PROGRAM $ 717.00 FICA EXP PROGRAM $ 646.00 SUI EXP PROGRAM $ 219.00 SUI EXP PROGRAM $ 89.00 WORKERS COMP EXP PROGRAM $ 184.00 WORKERS COMP EXP PROGRAM $ 254.00 BENEFITS EXP PROGRAM $ 1,518.00 BENEFITS EXP PROGRAM $ 1,290.00 LONG TERM CARE EXP $ LONG TERM CARE EXP $ 30.00 LIFE INSURANCE EXP $ LIFE INSURANCE EXP $ 21.00 BEHAVIORAL HEALTH EXP $ -:; BEHAVIORAL HEALTH EXP $ 12.00 TOTAL EMPLOYEE BNENEFITS $ 2,638.00 TOTAL EMPLOYEE BNENEFITS $ 2,342.00 PRINTING AND DUPLICATING EXP $ 130.00 PRINTING AND DUPLICATING EXP $ 100.00 PUBLICATION EXP $ PUBLICATION EXP $ 20.00 NEWSLETTER EXP $ NEWSLETTER EXP $ 800.00 ADVERTISING EXP $ 21.00 ADVERTISING EXP $ 20.00 SUPPLIES EXP $ 183.00 SUPPLIES EXP $ 250.00 POSTAGE EXP $ 149.00 POSTAGE EXP $ 275.00 TOTAL BOOKS AND DSUPPLIES $ 483.00 TOTAL BOOKS AND DSUPPLIES $ 1,465.00 CONTRACTED SERVICES EXP $ CONTRACTED SERVICES EXP $ 100.00 STAFF TRAV EXP $ 93.00 STAFF TRAV EXP $ 130.00 CONFERENCE EXP $ 72.00 CONFERENCE EXP $ 50.00 EVENT/WORKSHOP EXP $ EVENT/WORKSHOP EXP $ 20.00 DUES AND MEMBERSHIP EXP $ 56.00 DUES AND MEMBERSHIP EXP $ 30.00 UTITLITIES EXP $ 417.00 UTITLITIES EXP $ TELEPHONE EXP $ 357.00 TELEPHONE EXP $ 300.00 MAINTENANCE EXP $ 7.00 MAINTENANCE EXP $ 20.00 EQUIPMENT RENTAL EXP $ 249.00 EQUIPMENT RENTAL EXP $ 280.00 CLEANING EXP $ 14.00 CLEANING EXP $ 10.00 RENT EXP $ 1,209.00 RENT EXP $ 1,000.00 CAREER DEVELOPMENT EXP $ CAREER DEVELOPMENT EXP $ 20.00 STAFF DEVELOPMENT EXP $ 19.00 STAFF DEVELOPMENT EXP $ 30.00 TOTAL OPERATING EXPENSES AND SUPPORT $ 2,493.00 TOTAL OPERATING EXPENSES AND SUPPORT $ 1,990.00 EQUIPMENT $ 15.00 EQUIPMENT $ 20.00 TOTAL EQUIPMENT $ 15.00 TOTAL EQUIPMENT $ 20.00 TOTAL EXPENSES $15,000.00 TOTAL EXPENSES $ 15,000.00 2002- 2003 Child Care Services for the City of Dublin ~ GOALS OBJECTIVES ACTMTIES TIMELINE 1. To maintain an ongoing supply of quality 1.1 To assist providers to successfully 1. I. 1 Presentation at licensing meetings of Monthly child care services, complete the licensing process in a timely Child Care Links support services available to manner, providers. 1.2 Pre-licensing visits to review standards. As needed 1.1.3 Distribution of informational materials Ongoing on child care to library, pediatricians, etc. 1.2 To provide training to child care providers 1.2.1 Offer training series for new providers Ongoing in child development and business practices, and workshops' for existing providers. 1.2.2 Promote accreditation of centers and Ongoing ' homes. 1.3 To support quality programming in. 1.3.1. Monthly visits from the Child Care Ongoing Family Child Care Homes and Centers. Links Toy Lending Library Resource Van. Ongoing 1.4 To publicly recognize outstanding 1.4.1 Annual recognition event. caregivers and family friendly employers.' Ongoing April 2003 2. To provide statistical information to help 2.1 To document changes in supply, demand, 2.1.1 Prepare and distribute Annual Report on Feb. 2003 the community plan for child care needs, costs, and other relevant parameters. Child Care. 3. To promote quality child care as an 3.1 To generate employer interest in 3.1.1 Design, produce and distribute September 2002 employer concern and to encourage action instituting family friendly benefits in the "Employers' Quarterly" to businesses with December 2002 leading to improvements in quality, workplace, over 25 employees, describing options and March 2003 economics related to family friendly benefits. June 2003 EMERGENCY SERVICES NETWORK OF ALAMEDA COUNTY P.O. Box 12004 · OA~, CA 94604 · (510) 747-1090, F/Or (510) 747-1095 March 4, 2002 RECEIVED Mr. Richard C. Ambrose M/]/~ 1 ~ ~00~ City Manager City of Dublin Cl~tr OF ~}i ~r,h._~3t~ 100 Civic Plaza Dublin, CA 94568 Dear Mr. Ambrose: As in previous years, I am writing to you on the recent work of the Emergency Services Network of Alameda County (ESN). Our activities are partially funded by the City of Dublin and we are again requesting your continued support of our organization during the 2002-2003 fiscal year. ESN is a coalition of organizations and individuals fighting to prevent and eliminate homelessness and hunger in Alameda County. Most of our members are organizations that are dedicated, oz t a daily basis, to providing food, shelter, counseling, and other direct services to help move people away from living on the street to securing independent and dignified lives for themselves and their families. The purpose of ESN is to advocate for an expansion of new services while supporting the better coordination of the existing homeless services delivery system. We are also a forum for education as well as a vehicle for policy development. During 2001, ESN undertook a variety of activities to protect and expand services for the homeless. Our East County activities were reflective mainly in our work with the FEMA Board and the Continuum of Care Council, our legislative advocacy, and our involvement in regional planning efforts. Through my position as President of the FEMA Board, ESN is able to advocate that funding from the Federal Emergency Food and Shelter Program as well as the State's Emergency Housing and Assistance Program (EHAP) be allocated on the basis of need and geography. As one of the Co-Chairs of the Continuum of Care and a member of its executive committee, ESN has helped guide the Continuum of Care efforts to develop standardized progr&m outcomes for the county's shelters. Through ESN's participation on the data collection committee, we have also helped develop a coordinated comprehensive data collection system for the county's shelter system. ESN's major legislative advocacy during the past year was conducted at the state level. Working through the Policy Committee of Housing California, of which ESN is a Board member, we worked to support a bill that would place a housing bond on the November ballot. Currently funded at $2.1 billion, the bond would fund a variety of housing programs including rental housing emergency shelters, and home ownership programs. We also reviewed and lobbied for bills on the ATTACHMENT 7 A COALITION DEDICATED TO ELIMINATING HUNGER AND HOMELESSNES,¥ enforCement of housing elements, tenant relocation fund predatory lending regulations and longer notice period for evicted tenants. The above bills and some 30 other housing bills were supported by ESN during Housing CA Board and Policy Committee meetings and were the focus of legislative visits during the annual Housing California conference in May. ESN is also participating in the Regional Livability Footprint Project, coordinated by the Association of Bay Area Governments (ABAG). This initiative will result in the creation of an alternative growth plan for the development of housing, business and open space over the next twenty years for Alameda County and the eight other counties in the area. ESN helped plan the Alameda County workshop as well as helped recruit community based organizations, city directors, and elected officials from Dublin, Livermore, and Pleasanton, to participate in the workshops. We will be continuing this effort for the second round of workshops, which are to take place in May 2002. These were but a few of ESN's activities during the past year. The enclosed Year-end Report will provide additional information about our efforts last year. ESN requests dues from each city in Alameda County (based upon population size) so that we have financial support from throughout the County. We are requesting $1,000 from the City of Dublin to continue our activities during 2002- 2003. I am enclosing an invoice and a copy of our city allocation plan. Please call Ms. Marissa Diaz, my Administrative Assistant if you have any questions. Sincerely, Ja~'~s'~'Tim'' Thomas Executive Director cc: Julie Carter, Assistant to the City Manager EMERGENCY SERVICES NETWORK oF ALAMEDA COUNTY P.O. Box12004. OAKLAND, CA 94604. (510) 747-1090. FAX (510) 747-1095 YEAR END REPORT OF THE EMERGENCY SERVICES NETWORK {ESN) Introduction This report covers the Emergency Services Network activities for 2001. Our main areas of work are service coordination and advocacy. Advocacy is conducted through our Advocacy, Community Building and Regional Equity Project. Eighty percent of our activities are now focused on this Project. This annual report will assess our activities in these areas as well as lay our programmatic focus for the coming year. 1. Service Coordination The major focus of work in this arena continues to be around the FEMA Board and the Continuum of Care Council. FEMA Board Activities I am still the Chairperson of the FEMA Board. My role, besides chairing meetings, is to advocate for funding allocations based on need and support to all geographical areas of the County. It is mainly through the FEMA Board and the Continuum of Care that I maintain working relations with South and East County shelter operators. I don't expect any major changes in this work in the upcoming year. Continuum of Care Activities Besides chairing some of the meetings of the community CoUncil, I am also active in the Policy Committee. I have coordinated some of ESN's educational outreach around the Smart Growth Livability Footprint Workshops with the Continuum of Care Council. We had one ESN meeting and one Continuum of Care Council meeting dedicated to education around smart growth planning. Another set of workshops is set for April-May 2002. I am planning to have a joint meeting of the Council and ESN to discuss the homeless service system participation in these workshops. I expect m~ workload in this area to remain about the same as it was last year. 11. Advocacy, Community Building and the Regional Equity Project This is now ESN's main work area. This covers our lobbying and public education efforts at the local, county and state level to maintain and expand our homeless services delivery system. 1 A COALITION DEDICATED TO ELIMINATING HUNGER AND HOMELES,¥NE3:$' Public EducatiOn and Legislative Advocacy ESN's major legislative advocacy during the past year was conducted at the state and local levels. Working through the Policy Committee of Housing California, we worked to support a bill that would place a housing bond on the ballot next year. It would fund a variety of housing programs including rental housing emergency shelters, and home ownership programs. We also reviewed and lobbied for bills On the enforcement of housing elements, tenant relocation fund predatory lending regulations and longer notice period for evicted tenants. The above bills and some 30 others housing bills were supported by ESN during Housing CA Board and Policy Committee meetings and were the focus of legislative visits during the annual Housing California conference in May. ESN also made several appearances before the City Council in Oakland in support of job access efforts at the Port of Oakland, the Workforce Development Campus at the Oakland Army Base, greater community input in the proposed redevelopment plan for West Oakland and in support of an inclusionary zoning ordinance for the City of Oakland. Given the fact that both the State and County are forecasting deficits, a major lobbying effort in the coming year will be focused upon maintaining our current level of support for homeless sE:rvices. Community Building Our community building is about building relationships/collaborations between homeless service providers, residents and community based organizations to address the economic, social, and political marginalizations that have locked many of the urban poor into homelessness and poverty. Facilitating the training and hiring of homeless and formerly homeless individuals is a key component of ESN's homeless prevention activities. Our geographical focus is West Oakland. We have formed a partnership with the Citizens for West Oakland Revitalization (CWOR) for our work in West Oakland. The work involves two distinct strategies: anti-displacement organizing and economic · reform efforts. Economic Reform Activities Our economic reform activity involves the creation of a Workforce Development Campus at the closing Oakland Army Base and Job Access efforts. Workforce Development Campus We have made major headway in the development of the Workforce Development Campus. This past year, we formed the Army Base Workforce Development Collaborative to replace the homeless and community based organizations coordinating the campus's development. ESN is a member of the Collaborative Board of Directors. In July we appointed John B.rauer as its Executive Director. ESN has played a major role in the creation of a partnership 2 with the Bay Area Construction Sector Intervention Collaborative (BACSIC) and the Collaborative. Due to our lobbying with the Board of Directors of the Campus, a MOU was signed with BACSIC. Thus, on September 10, the administrative offices and an ApprentiCeship Resource Center were opened. This begins the first phase of the Training Campus. This phase of the Campus will include information and referral, client assessment, referral to training organizations and retention support to clients in training as well as on the job as apprentices or journeypersons. We actually hope to beg/n onsite training by the fall of 2002. Beginning in February 2002, ESN will be cOnducting Outreach to shelters and drop-ins about the activities of the Apprenticeship Resource Center and the Campus. Our other area of work has involved participating in the negotiations for the relocation of the Workforce Development Campus's permanent location. We have participated in several negotiations with CEDA, the Port and the master developer. We have tentatively agreed on a new construction to be located near Maritime and West Grand Avenue. The structure will include space for the Training Campus and the FOod Bank. A Safe Place and the Childcare facility would be located on property on the West Side of Maritime nearby the current location of Building one, the old Headquarters Building. We are still negotiating on the relOCation of the 52 units of housing promised in the original reuse plan. It's clear to me that the CitY is really dragging its feet on this whole process. However, with the first phase of the Campus in operation, it will make it very hard for the CitY to ignore us. /ob Access Efforts The vehicles for our Job access efforts are the Social Justice Committee of the Project Labor Agreement, Oakland's ApprenticeshiP Workforce Development partnership System's Advisory Committee IOAWDPS) and the Bay Area Construction Sector Intervention Collaborative (BACSIC). The Project Labor Agreement is an agreement between the Port of Oakland and the Building Trades. The agreement covers Port modernization and will cost some $10.3 billion.. The Port also agreed that resid, mts of the Local Impact Area (Oakland, Alameda, Emeryville and San Leandro) would perform 50% of all the hours worked on a craft by craft basis. It also agreed that 25% of all labor hOurs worked will be performed by Oakland apprentices ESN is'a member of the Social Justice Committee. Our main role has been monitoring the implementation of the Social Justice Committee, community education about the Social Justice Committee and recruiting homeless and West Oakland residents as apprentices and journeymen for jobs at the Port. Since July, we have been helping lead the fight to get the unions and the Port to implement' the trust fund called for in the Project Labor Agreement. The trust fund is tied to · the number of hours worked by union and non-union persons at jobs at the Port. As a result of community pressure led by ESN and CWOR, the unions have agreed that the trust fund will receive fifteen cents out of every dollar for every hour worked. This could amount to over $1.2 million a year. Community groups could then access the fund to recruit apprentices, provide support 3 services to Oakland residents in pre-apprenticeship programs, and retention services after residents are on the job as apprentices or journeypersons. ESN could apply to the Fund for support for our efforts to recruit homeless and formerly homeless to get jobs as an apprentice. ESN's role on the OAWDPS Advisory Committee is mainly a monitoring and educational outreach to the shelters aboht job openings on City of Oakland's Public Works Projects. ESN's work this past year was concerned with identifying the barriers to employment for homeless and other low-income individuals. We also helped identify the agencies that could provide the support for individuals as they sought training for jobs in construction: This proposal was adopted at our September meeting. In the coming year, ESN will continue its education and outreach among the homeless service providers about construction job opportunities for their clients. BACSIC is a community collaborative of trainers, support services, and advocacy organizations seeking to prepare, place and assist in the retention of low-income residents in the construction trades. ESN is a member of its steering outreach and recruitment committees. Our main work this year has been focused on interviewing and hiring staff for BACSIC setting up the Apprentice Resource Center and client assessment and retention services at the Army Base. With the staff now hired ESN will be working on the further programmatic development of BACSIC. Regional Advocacy/Equity Organizing Neighborhood concerns like job training, access to jobs, affordable housing, access to public transportation, environmental quality, zoning, and plans are determined by regional dynamics. Organizing for community change requires an understanding of regional economic and political power structures. As ESN sees it, public education and organizing around an equity agenda within regional issues is central to getting jobs, housing, accessible transportation, and a healthy environment in areas like East and West Oakland. Within the past year ESN has been involved in regional initiatives around gentrification/displacement and in building an equity agenda in the debates and policymaking connected to regionalism and smart growth planning. Gentrification/Anti-Displacement Organizing As we outlined in last year's report, one of our objectives was the formation of an anti-gentrification movement in West Oakland. Thus, in May of this year, we created an organizing committee of ESN, Citizens for West Oakland Revitalization (CWOR), Jubilee West and the Alliance for West Oakland Development. In July, we reconstituted ourselves as the Anti-Displacement Network of West Oakland. We have been meeting monthly since this time. ESN is the Project Manager for this effort. We secured funding through the 7th Street McClymonds Improvement Initiative to hire a community organizer. We have also conducted canvassing and leaflet distribution in the communities of Prescott and South Prescott. So far, we have been attracting about 25-30 people at our meetings. We have agreed that the Network will make eviction prevention a major priority. In that end, we have decided to make getting the Just Cause Initiative on the ballot. We agreed to be the key organization to get petitions signed in West Oakland. Another focus will be monitoring the HOPE VI conversion of Westwood Gardens. So far, we have gotten about 7-10 tenants to participate in our meetings. The majority of tenants coming to our meetings are Cambodians. Our weakest link has been our failure to attract any consistency participation by African-American tenants. Our upcoming meetings will focus on education about first-time homeow~ ter's programs, legal rights of tenants facing evictions, and tenant rights in buildings kept in substandard conditions by landlords. We are hoping these issues will attract more Latino's and African- Americans to our meetings. Regional Equity Organizing ESN believes that capacity in low-income, working class and communities of color must be developed to address the regional dynamics that affect them. Thus, we have formed a partnership with the Urban Habitat Program (UHP) to develop the Social Equity Caucus of the Bay Area Alliance for Sustainable Development (Bay Area Alliance). The overall goal of the Bay Area Alliance is to reach consensus region-wide among business, environmental, government, and social equity advocates regarding how the Bay Area can grow in a more sustainable mariner. Besides working as a members of the Steering Committee of the Bay Area Alliance, ESN is also working with UHP to develop the Social Equity Caucus as a vehicle to represent the 46 neighborhoods in the Bay Area that have concentrated poverty. The effectiveness of the Caucus is limited by the organization and activism around regional issues in these communities. Last year was the beginning of ESN's outreach effort. Most of out outreach was focused in East and West Oakland, Riclunond, and East Palo Alto. A key focus for ESN in the coming year will be an expansion of outreach to distressed communities in Marin, Napa, Solano, Sonoma, and Santa Clara Counties. Like this year, most of the outreach will be around the Community Capital Investment Initiative and the Smart Growth Livability Footprint Project. The CCII is a project of the Bay Area Alliance for Sustainable Development. The goal of the CCII is to reduce poverty and facilitate smart growth development in low income/Iow wealth communities in Bay Area neighborhoods. This will be accomplished by providing private investment capital to community development projects to achieve a "double bottom line", i.e. tangible economic and social benefits to low-income/low wealth communities and social benefits for Iow-income individuals and an adequate rate of financial return on investments. West and East Oakland have been among the communities designated to receive the investments. Besides outreach sessions as outlined above, we have also helped organize and participated in meetings of the Community Council of the CCII. ESN is a member of the Council and a member of its Planning Committee. ESN is also participating in the Regional Livability Footprint ProJect, coordinated by the Association of Bay Area Governments (ABAG). This Project 5 has planned a series of workshops to develop an "alternative growth scenario" for the nine county Bay Area. Besides helping plan the workshops throughOUt the region, ESN also helped recruit community based organizations from Iow- income neighborhoods to participate in the workshops. We will be continuing this effort for the second round of workshops, which are to-take Place in the spring of 2002. Staffing, FundraiSing, and Board Development ESN's transition into a mainly advocacy and homeless prevention organization was greatly helped last year by the grant frOm the 7t~ Street McClymonds Improvement Initiative. This allowed us to hire a community organizer to work on job access and anti-displacement organizing in West Oakland. We still need to add a membership/media coordinator. We are still fairly weak in documenting and publicizing to our members in a timely manner our success during the year. To add additional staff, we need additional financial support. Already, we have been told that the support from 7th Street will only cover half of the organizer's salary in the coming year. Our regional equity work is affording ESN the opportunity to expand our support with the foundation community. We are also receiving suggestions for outreach to corporate foundations. However, nona of these leads are expected to produce any funds until June or July 2002. So, as we move to diversify our funding base, prompt payment of membership dues is appreciated as it helps our very tight cash flow situation. We also need three new board members. In the last year, we have lost our Berkeley and East County representatives. We also want to add someone from South County. Serving on ESN's Board is not a major time commitment as the board only meets quarterly. The board's major task is making sure that ESN in its advocacy and homeless prevention activities are speaking to the issues and concerns of shelter directors in their area of the county. Conclusion Our partnership with the Continuum of Care Council, with West Oakland Community based organizations like CWOR, and our regional partners like the Urban Habitat Program Will clearly strengthen ESN's advOcacy and homeless prevention activities. However, turning out our members at affordable housing, job access and regional equity activities are even more key in forging stronger alliances to expand the homeless services delivery system in the County. I hope that the information provided in this report will be helpful in providing our members and friends with a sense of our accomplishments and encourage your participation in some or our mobilization and organizing efforts. We look forward to your continued support. James "Tim" Thomas Executive Director December 17, 2001 6 EMERGENCY SERVICES NETWORK OF ALAMEDA COUNTY ¢ v ( ~ FY 2002-2003 ANNUAL INVOICE FUNDER: Dublin AMOUNT DUE: $1,000.00 Please make your check payable to: Emergency Services Network of Alameda County PO Box 12004 Oakland, CA 94604 ' THANK YOU FOR YOUR SUPPORT! ] I ESN'S FY 2002-2003 MEMBER CITIES FUND ALLOCATION PLAN $2,500 Berkeley Fremont Hayward Oakland Population of 100,000 and above $1,500 Alameda Livermore Pleasanton San Leandro Union City Population of 99,000 to 50,000 $1,000 Albany Dublin Emeryville Newark Piedmont Population of 49,000 and below 8TAUBACH ¥ RECE VED 8 ZOO2 Hand delivered CITY OF DUBLIN March 28, 2002 Richard Ambrose City Manager City of Dublin 100 Civic Plaza Dublin, CA 94568 RE: DUBLIN'S PARTICIPATION IN THE PUBLICATION AND DISTRIBUTON OF THE TRI-VALLEY HUMAN~DIRECTORY Dear Mr. Ambrose: On behalf of leadership ?leasanton and The 1-ri-Valley Interfaith Forum, l submit this request for your city's contribution to the 13~ edition of Id-Valley Human Services Directory. lhis year the cities of Livermore and Pleasanton, have partnered with leadership Dleasanton, The Td- Valley Interfaith Poverty Forum, and most recently lhe City of San Ramon to collaborate on the 13~' edition of the -I-RI-VAL/FY lqUMAN SFRVICFS DIRECTORY. Our work is nearly complete and we intend to publish in May. The total cost of the project is estimated to be $20,000. lhe primary beneficiaries of the Iq uman Services Di rectory are Tri-Valley residents faci ng hardshi p or crisis. Past experience shows that the directory is used most frequently by municipal workers, school nurses, emergency responders, community volunteers, and others who come into contact with citizens in need. We would be most grateful if the city of Dublin could participate with us by granting (i) a five thousand dollar contribution, and (ii) permission to use the Dublin city seal in our publications. Dublin would receive, in return, one thousand copies of the book, the reference card, and the postcard for exclusive distribution throughout Dublin. (lotal publication is estimated at 5-6,000 copies). Other benefits to your city, beyond the obvious aid to Dublin's citizens-in-need, include the promotion of a united community O'd-Valley) image; an opportunity to recognize the local service providers who assist your residents in ways the city cannot; and, tax credit. The Staubaeh Company The Staubach Company The Staubach Company 6150 Stoneridge Mall Road, Suite 335 900 Hansen Way, Suite 250 301 Howard Street, Suite 930 Pleasanton, CA 94588 Palo Alto, CA 94304 San Francisco, CA 94105 (925) 225-9898 (650) 493-1100 (415) 908-0390 (925) 225-0136 Fax (650) 493-2542 Fax (415~ 00g-0391 Fax ATTACHMENT 8 The contents of this special edition will be published not only in a book/magazine format, but also in an abbreviated ("Hot Card")' reference format. These publications will be distributed throughout the Tri-Valley area. Furthermore, the information will be available on a website, hosted and maintained by the city of Livermore. For more information or questions, do not hesitate to call me at 925-416-2202. Thank you. Sincerely, Paul Bryant Dolores Oleness ON BEHALF OF ON BEHALF OF THE TRI-VALLEY LEADERSHIP PLEASANTON INTERFAITH POVERTY FORUM cc: Julie Carter Letter to Dublin City Manager.doc TRI-VALLEY HUMAN SERVICES DIRECTORY ROUGll- DRAFT LAYOUT 3.11.02 Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed consectetuer adipiscing elit, sed diam nonummy nibh euismod diam nonummy nibh euismod tincidunt ut laoreet dolore tincidunt ut laoreet dolore magna aliquam erat vOlutpat, magna aliquam erat volutpat. Lorem ipsum do or sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed consectetuer adipiscing elit, sed diam nonummy nibh euismod diam nonummy nibh euismod tincidunt ut laoreet dolore tincidunt ut laoreet dolore magna aliquam erat volutpat, magna aliquam erat volutpat. TRI~VALLEY HUMAN SERVICES DIRECTORY ROUGH DRAFT LAYOUT 3.11.02 Tri-Valley Human Services Directory Serving the Communities of Dublin, Livermore, and Pleasanton T~IRTEENTH EDITION ZOOZ D U B L,I N F I N E A R T S F O U N D A T I O N Richard C. Ambrose City Manager City of Dublin 100 Civic Plaza Dublin, CA 94568 Dear Mr. Ambrose: Thank you for your invitation to report on the activities of the Dublin Fine Arts Foundation, and to submit this request for funding for the upcoming year. The year 2001 was a very good year for the Foundation and for fine art in the City of Dublin. The Foundation with generous support from the City acquired and relocated the Peter Voulkas piece, Sirius, to Shannon Community Park. We made a wonderful purchase at 1/6 of the original cost of the artwork.. The.relocation cost-and the m0dificati.ons to Shannon ran a bit over: budget, but the PieCe fits So.beautifu, lly into it's new setting that the extra expense for foundations and site: . preparation were well worth the investment. The Foundation conducted a very Successful Call for artistS for Emerald Glen and Ted Fairfield Parks. The number of responses and the quality of artists responding were very high, It reflects a growing awareness in the art community that Dublin has a well-established program that delivers good art with a minimum of controversy. The Foundation assembled a neighborhood committee for Ted Fairfield Park and chose five excellent artists who produced a wonderful variety of solutions. The committee selected an outstanding mosaic by Johanna Poethig. The mosaic is not only a beautiful and durable piece, it is an extraordinary value and was very well received by Mr. Fairfield. That contract has been signed and work will commence on the piece shortly. . The Board of Directors participated in the selection process for Emerald Glen. We collaborated on this with Rich Guarienti from the Heritage and Cultural Arts Commission and Margie Wong- G,!~more from t~ Parks and Ccm,, u, ,ty Se,'v~ces Commission. "-~ co!Isborat;on was ~,,joy~b,e for all. We interviewed six talented artists and selected Ned Kahn, an artist of extraordinary originality, who has proposed a piece that will capture the imagination of the Dublin community. Ned Kahn will be collaborating with the landscape architect selected by the City to integrate his design intimately with the character of the Park. The commission for this piece is $100,000. The scale of the park and the prominence of the site require a significant component. The collaboration with the landscape architect will allow the artist to further expand the impact of his work. This has been an excellent year for fundraising for the Foundation as well and we have completed the year with a strong bank balance. This year, in addition to the ongoing process of completing and .nsta ling the Fa rfield and Emera dGlen commissions we propose to complete the Art in:the ~ar~ks.program by ca!ling for proposals on Donlan.Park. This will be.a $15,000 - $20,000 commission. We will call for artists this Spring and complete our selection in the Fall. The Foundation will be bringing to the City a proposal for joint sponsorship of an art festival in 2003 ThiS art feSdval w0Uld take place at Emerald Glen Park and would coincide with the ATTACHMENT 9 P.O. BOX 2912, DUBI,IN, CA 94568 dedication of the Ned Kahn sculpture. Our preliminary thought is that it would be done jointly with the Day on the Glen Festival. The art festival would include a temporary sculpture garden by multiple Bay Area artists, booths staffed by artists demonstrating and allowing Dublin residents to participate in the production of art, performance art and a reception for all of the artists who have produced pieces over the years as part of the Dublin Art Program. Marry Inderbitzen has consented to head up the Art Foundation side of this undertaking. Properly planned and executed with a quality level commensurate to our art program, this would become the fine art event of the Tri-Valley area. For the upcoming fiscal year the Dublin Fine Arts Foundation is requesting a contribution from the City of $30,000. This contribution breaks down as follows: Art in the Parks 25% of Donlan Park contribution, $3,750 25% of 2002 expenditures Emerald Glen Park, $12,500 Dublin Art Festival Contribution to planning $5,000 General Support $8,750 Total $30,000 In keeping with your request I have attached a year-end Operating Report for the fiscal year 2001 and our budget for the fiscal year 2002. Please note of the cost of $100,000 for the Emerald Glen commission we are anticipating 50% will be spent in calendar year 2002. As always we very much appreciate the support that the City has provided to the Dublin Fine Arts Foundation and we look forward to the upcoming budget process. Cordially, President RCN:Im Enclosure Dublin Fine Arts Foundation Operating Report and Projection 07/01/00 - 06/30/03 ACTUAL ACTUAL PROJECTED PROJECTED 07/01/00 - 06/30/01 07/01/01 - t2/3t/0t 01/01/02 - 06~30~02 07/01/02 - 06/30/03 Revenue Business Contributions 16,000 25,000 15,000 20,000 Individual Contributions 290 5,301 _ 10,000 Civic Contributions 20,000 46,000 30,000 Interest Income 1,602 739 1,000 2,000 Total Revenue $37,892 $77,040 $16,000 $62,000 Operating Expenses __ Accounting 920 1,000 1,000 Bank Charges 28 10 25 25 Art Consultant incl. 3,100 1,500! 11,250 Fundraising 76 38 1,000 Insurance 929 1,000 Supplies, mailings, misc. 754 1,500 Other 2,949 Program Expenses _ Artists Honorarium 23,312 4,000 Art Commission/Acquisition Fairfield 10,000 10,0~0 Shannon 54,404 12,500 Emerald Glen 50,000 Donlan 15,000 Festival Expens~es 5,000 Total Expenses $28,968 _ $62,552 $25,025 $94,775 Net Revenue $8,924 $t4,488 ($9,025) ($32,775) Fund Balance Begin $74,534 $83,458 $97,946 $88,921 Fund Balance End $83,458 $97,946 $88,921 $56,146 Outstanding Commission Commitments ($65,000) (1) ($152,375) (2) ($143,750) (3) ($57,500) (4) Future Excess / Deficit $18,458 ($54,429) ($54,829) ($1,354) (1) Acquisition/Reclocation of Sirius (2) Shannon 12,500, Fairfield 20,000, Emerald Glen 100,000, Consulting 19,875 (3) Fairfield 10,000, Emerald Glen 100,000, Donlan t5,000 Consulti~n~g 18,750 (4) Emerald Glen 50,000, Consulting 7,500 I I Chamber S~drnphonlj February 7, 2002 City Council City of Dublin ~::[~C}~q ~ 100 Civic Plaza Dublin, CA 94568 [:~B ~ ~ ~[}~Z Dear City Council: O~~ O~ O~BL~ On behalf of the board of directors of the Pacific Chamber S~phony, fOrmerly Classical P~lhamo~c, we respect~lly ask that the City of Dublin consider a $10,000 grant to suppo~ our c~ldren's conce~s for the Dublin schools. We are ve~ grate~l that we have had the suppo~ of the City of Dublin for our c~ldren's conce~s for the 2001- 2002 year. The past year has been a time of great tr~sformation for us. We have created a new name and idemity for ourselves as the Pacific Chamber Symphony and have developed a distinctive new logo and marketing materials. We have expanded our educational programs to include small ensemble programs fro elementa~ schools and have sta~ed a youth orchestra for the Tri-Valley music students. This intensive work has involved many people: directors, marketing professionals, staff, volumeers, and audience and co~u~ty members. It was a ve~ ~it~l and satis~ing process. The Dublin children's programs have been ve~ success~l. For 2001-2002 we are performing four sm~l ensemble conce~s - one for each elementa~ school, and two back-to-back ~11 orchestra conce~s are being held at Wells ~ddle School on March 22. The theme this year is melody. The flyer and educational package is enclosed for your review. Our current propos~ for 2002-2003 is the same as last year. The musical topic will change as each year we explore and educate the children to the most ~ndamental concepts in music, but the basic format of a small ensemble that hsits each of the four elementa~ schools and then the ~11 orchestra conce~s exposing and educating the to how music is made. We will also be exploring Mth the schools additional ways that we can be of assistance and se~ice to the schools and their music programs. We are most appreciative that the City of Dublin has supposed us in our endeavors to bring live professional music into the lives of the children in Dublin and help enrich their educational experiences. 1155 East 14th Street Suite 215 / San keandro, CA 94577 Lawrence Kohl ~ 510.352.3945 ~ 510.352.3947 210 Post Street Suite 502 San Francisco, CA 94~ 08 p 415.989.6873 6834 Garland Cou~ Pleasanton, CA 94588 ATTAC~ENT 10 ~ 925.484.9783 Pacific Chamber Symphony Educational programs for the Dublin Schools: Dublin Project Expenses Expenses $9,000 full orchestra, conductor and soloist for full orchestra concerts $4,000 small ensemble programs for the four elementary schools $2,000 administration/production - educational materialsl flyers, coordination $15,000 Total Dublin Expenses Income $10,000 City of Dublin $ 3,500 Tri-Valley Community Fund $ 1,500 Hacienda Child Development Fund $15,000 Total Income · Pacific Chamber Symphony 02/07/02 Balance Sheet As of June 30, 2001 Jun 30, '01 ASSETS Current Assets Checking/Savings Cash in Bank 44,396.02 Total Checking/Savings 44,396.02 Total Current Assets 44,396.02 TOTAL ASSETS 44,396.O~, LIABILITIES & EQUITY Liabilities Current Liabilities Accounts Payable Accounts Payable 8,386.52 Total Accounts Payable 8,386.52 Other Current Liabilities Note Payable 48,190.00 Total Other Current Liabili... 48,190.00 Total Current Liabilities 56,576.52 Total Liabilities 56,576.52 Equity Opening Bal Equity -10,032.11 Retained Earnings -4,146.44 Net Income 1,998.0~ Total Equity -12,180.50 TOTAL LIABILITIES & EQUITY 44,396.02 Page 1 Pacific Chamber Symphony 02/07/02 Profit & Loss Budget Overview July 2001 through June 2002 Jul '01 - Jun '02 Income Contributions Income 231,650.00 Earned Income 121,500.00 In-Kind Donations 87,750.00 Total Income 440,900.00 Expense General Office Operati... 11,189.00 Administrative 36,948.90 Artistic Personnel 176,755..00 Development 13,876.22 Marketing 49,200.00 Production Expenses 52,985.00 In-Kind Expenses 87,75C.C0 Total Expense 428,707.12 Net Income 12,192.88 Page 1 Pacific Chamber Symphony 02/07/02 Profit & L'Oss Budget Overview July 2002 through June 2003 Jul '02 - Jun '03 Income Contributions Income 271,250.00 Earned Income 145,580.00 In-Kind Donations 87,879.00 Total Income 504,709.00 Expense General Office Operati... 12,000.00 Administrative 37 800.00 Artistic Personnel 217 900.00 Development 27 300.00 Marketing 62 600.00 Production Expenses 53 050.00 In-Kind Expenses 87 879.00 Total Expense 498,529.00 Net Income 6,180.00 Page 1 An exciting, new, fu~l orchestra concert designed to engage, educate and entertain,  WELLS MIDDLE SCHOOL 6800 PENN DRIVE, DUBLIN. CALL JAN GURSKE AT 925-828-6227, EXT 6005. ,.. SPONSORED BY THE CITY OF DUBLIN DUBL SCHOOLS DUBLIN U IFIED SCHOOL D STRICT ~GU~ ME~ING OF ~E 50~D OF TR~ES D~s~ct ~a~ Room, 7471 ~d~ Avenue, Du~lin ~ri125, 200t - 6:00 ~.m, - District ~ MINUT~ C~L TO ORDER ~e meeting was ~11~ ~o or,er ~t 7:05 A~D~CE Board Memb~; pres~ pmsidem Kevin Ha~, Ci~k Den~s King, and Members Adminis~ters p~t: S~erintendent John Sug~ma, Ass;s~nt .................... Personnel Jack Tay~r CLUED SESSION The meeting w~ t~sed to Closed ~ss~n at 7:0~ ~JOU~M~T TO The Cl~ed S~si~ ~s adjourn~ at 7:50 p,m. OPEN HeA. Mr. ~ng t~ ~e Ple~e of ~legAnce. There ~S a moment of High ~h~l ~acher Satty Muh~', who ~s ~ifi~lly ~END~CE ~ Members present: President Kevin Ha~ Cle~ ~nis ~ng, " Clark, N~b~ Hudak. E~ S~[w¢;l, and S~dent Repr~entafive Leu~ ~ri. ~minis~M~s p~en~; ~uperlnt~dent John ~u~;yama, Assi~ Su~Hnte~den~ ~ic~ Sandra ~re, REPORT OF ~TION T~ IN CLOS~ SESSIO~ Motion by: Ha~ak Se~n~a by: Cla~ . Unanimously approved i ~ommend ~ acce~ ~e recommendatiuns, mh~iti~e, and m~nmllment cundlt[ons an~ ~! ~deM E ffo~ all schools and prog~ms ef ~e Dublin Uni~ School Dis~i~t ~nfil ~s end of ~e first seme~r of ~e 2~2 ~ar, Februe~ ~, 20~, for viol~en of Education Cede S~ctio~s ~900(c) and ~9t~a). ~ls ~pulsien ~all ~tl under Eduction Code Se~on ~915(~). Motion by: King S~nd~d by: SwMwel[ Un~imoust~ approved i ~emmend we acc~t the r~men~a~ien~, rehabilita~ve, ~d re~n~ollment ~ndRtons ~d expel Stud~t F from all scheuls a~d pm~s of~e Dublin Un.ed S~ Distrl~ unal ~e ~d ~ ~e fi~st semester of ~he ~, Februa~ q, 2002, for v~en ~ Ed~afion Code SeVens ~S0O(o) and 4Sg~(a). Thia ~uisio~ shall fall und~ Eduction Code ~ectlon ~PROV~ OF AGENDA Motion by: Kin9 S~nded by: C~rk Unanimously app~ved (Plus one ~dviso~ ~prove ~e ~enda, as amended, With item ~F-2 ~eing pult~ for fu~her F-2 ~PROV~ OF CONSENT Moron by: ClarR S~onded by: Huda~ Unan~mo~ly approve~ ~i~s one adviso~ C~END~ vote, ~OU~) Approve t~ Consent ~{en~r {~ms, as amazed, {~m F.2, ~so{ufion No. 20~1~0, ~up~ fu~ Ou~i~'s p~c~ation ~ Music Education P~g~s ~ered By C[assi~l Phtlha~oni~ 8~ prov{~ed a~onal in~ation r~d]ng ~e pr~mm provided by Classtca{ Philha~on{c. AYES: Motion by: King $~n~ed by: ~ (Pius one vote, ~cun~ A~ENT: 0 e Re~lutien No, 2000101-~ as CALIFORNIA SCHOOL EMPLOYEES ASSOCIATION REPORT Shelley Fischer, C$F''A presidents expressed the appreciation of the chapter for the reco~n~on of clermont staff at the ACE~ Amed~ Vatiey Charter socio, i held earlier in the day. She also nOte,~ tha~ Classlf[ed F_mptoye~s Week would be tv~,ey 2~, ~25, 2001. OLIBLIN T~kCHERS ASSOCf~TfON RE~ORT Tha~ was no reporL ...... ¢I$1TORS Dorothy Dow, DTA president, retarded ~cocjni~ng Mall~ Education Week. or~ A.ort~ ACTION ITEMS I-~, Revision of ~oard Policy 61~,6,I ~-Alt~matNe Cr~di~ Towa~ G~duation S~ff ~vi~ed ~e mv~i~ and pmv~de~ ens~rs [o ~ec~o q~s~o~ regarding cmd[ fo~ules, issu~ su~undiRg phys[cat ~uc~n~ and spo~s, and what ~rtes~d~a ~um~ ~vm. ~e Board r~u~t~ ~at 8~ff ~mple~ all m~;~n~ a~ ~ng ba~ ~der ~as~n[ ~s for app~L No formal aofion was ~n. t~, Boa~ ~tioy Ne, 3360-Use of Dis~ict Credit Car~ ~c~ures 8~ prided informati~ ~atdi~ ~is ~ew policy and a~swe~ q~ons regsr~i~fi ~ve[ and ~nferon~ ~s~J~= as w~t es ~me conatre~nts. ~e Board ~nsid~re~ appmv~g Bo~ Polioy No. 33~ as am~. M~tion by: C~ Sounded by: ~wei~ Un~imousiy appro¥~ (pl~ one adviso~ -vote, ~uri) ~ this time ~e ~oar~ moved to Discu~ion ~ems ~o hear Item ~-I, DISCUS~ION ~MS J-l, Cla~oom Door L~k Mechanisms Rep~en~es ~om ~oning Teohno~i~ we~ tn~uc~ sn~ prov~Oed a ~enta~ on the ~ of clas~m d~r i~ being c~siaer~ by ~e dis~iot. ou~e ~nding SOWr~s f~ ~cb site o~ ~ n~ ~ ye~, as v~i ss indite ~ .... pdoN~s f~ard~g ~l~ement of e~sti~ ~o~- Board Minutes of April 25, 2001 v. CITY OF LIVERMORE MEMORANDUM DATE: March 4, 2002 TO: Jason Behrmann, City of Dublin Jeff Eorio, City of San Ramon Nelson Fialho, City 6f Pleasanton FROM: Ellyn Axelrod, Assistant to the City Manager SUBJECT: TRI-VALLEY COMMUNITY TELEVISION: PROPOSED FY 2002-2003 OPERATIONS BUDGET At the Tri-Valley Community Television (CTV) Board of Director's meeting on February 28, 2002, Business Manager Bob Dahla presented the proposed operations budget for FY 2002-2003. A copy of the proposed budget was sent to you as part of the Agenda materials (see pages 55-57). These numbers will be revised to reflect the change in subscribers, discussed below. CTV's proposed total operating budget for FY 2002/03 is $625,130, an 8.77% increase over last year's FY 2001-02 budget. The increases to the bUdget are explained as follows: · Increased fundraising effort ($31,103) · Part-time Accountant and Business Manager included for the full year · Combined $10,000 salary increase for Production Director and Public Affairs Director / · Allowance for merit increases and marginal COLA increase is 9% ~ · Inclusion of mileage reimbursement to report¢ig' bf $0.25/mile for personal auto use ($3,600). · Anticipated AUgust 1 2002 rate increase by Kaiser for health benefits Cities Contribution to CTV Budget The cities proposed contribution to the FY 2002-03 budget is $410,997, and is based on the $0.50 per month subscriber fee that AT&T granted the cities as part of the new franchise agreement. This amount represents h: 2.2% increase over the FY 2001-02 base contribution of $402,000 (excludes the $8,000 audit fee). AT&T has predicted a modest subscriber increase of 1%. Even though subscribers dropped in Pleasanton and ATTACHMENT 11 Livermore, they increased in Dublin and San Rarnon for a net reduction of 188 subscribers. This may be in part due to the customer migration problem AT&T experienced when their Broadband Intemet service provider, Excite~home, filed for bankruptcy. For budget purposes, it seemed reasonable to apply a 1.5% subscriber increase to the January 2002 subscriber numbers, since d~velopment is still occurring in the area. The following chart outlines each City's share;of.the contribution to CTV's FY 2002-03 operations budget. CITY # Subscribers # Subscribers With 1.5% City Share of April 2001 January 2002 Subscriber Subscriber Fee · Increase ~ $0.50/mo. Dublin 8,747 8,907 9,041 $ 54,246 San Ramon 15,540 15,715 ' .15,951 $ 95,704 Pleasanton 21,178 20,904 21,217 $127,305 Livermore 22,210 21,961: · :, .. · 22,290 $133,742 TOTAL 67,675 67,487- ' 68,499 $410,997 Capital Budget ~' As provided by the 2001 Cable Television System Franchise Agreement, AT&T granted the cities a combined one million dollars that will be used to remodel and upgrade the CTV studio. The grant funds for this capital improvement project, which is anticipated to cost $800,000, have been separately appropriated by each"p'artiCipating city. Financial Audit It is worth noting that in its first comprehensive audit, the CTV Board of Directors received the independent auditors' report prepared b~, .'Vgvrlnek, Trine, Day & Co., LLP (included in the February 28, 2002 Agenda materials). The 'letter noted, "In our opinion, the financial statements referred to above present fairly;' in all material respects, the financial position of Tri-Valley Community Television Corporation as of June 30, 2001, and the changes in net assets and cash flows for the years then ended in conformity with accounting principles generally accepted in the United States of America.. " Further, they indicated in the planning and performing notes of the audit that ".... no matters involving the internal control structure and its'operation that we consider to be material weaknesses .... "Finally, the auditors' mentioned, "No other matters have come to our attention which we feel are important to emphasize..." C: Darla Stevens, CTV Executive Director Bob Dahla, CTV Business Manager ,.~ ~ DUBLIN PARTNERS IN EDUCATION REC IYED March 15, 2002 CITY OF DUBLIN City of Dublin PO Box 2340 Dublin, CA 94568 Attn: Mr. I~ichard C. Ambrose: Dublin Partners in Education (DPIE) would very much like to be considered for funding by the City of Dublin so that we may continue to support our Dublin Schools with Teacher Grants, Student Scholarships, Primary ]:ntervention Program (PI:P), and the Musical Tnstrument Grants. ]: would like the City Council Members to know that DP]:E continues to be in strong alignment with the Dublin Unified School Districts (DUSD), 7 Bold Tnitiatives. Our Strategic Plan meets § out of the 7 Bold Znitiatives, we expect to make a measurable impact as our Vision and Mission demonstrate below. Vision To develop and maintain successful business and education partnerships for continuous improvement in education and workforce development for each student. Mission To connect mutually beneficial business and education partnerships in order to maximize community resources for each student of the Dublin Unified School District. As our City continues to grow DP]:E is attempting to keep up with the growth of the incoming student population and additional requests by teachers to aid them in their curriculum. bP]:E's goal for the next year is to increase the Teacher Gr~nts from $15,;>00 this year to $20,000 the next school year. Teacher Grants allow teachers to work collaborativel¥ on projects/programs they would otherwise not have the opportunity to do. This program impacts a minimum of 2 classrooms, full grade levels or the school as a whole, so the impact is one that reaches a large percentage of the students. P.O. Box 2307 Dublin, CA 94568-1599 Tel 925.828.255% Ext. 8024 Fax 925.8o3.q669 Fed I.D. #9~-32o778o ATTACHMENT 12 We ore gathering information to put together o Guest Speakers Bureau to meet the specific needs of teachers whereby we will hove professionals working with the students and "bringing reality into the classroom." DPTE~ is working colloborotively with I)ublin High School technology students and Sybase to re-design I)PTE!'s ?+-year-old web site. This partnership should proof to be successful and lead to o truly "mutually beneficial partnership." This SChool year has been exceptionally difficult for I)P]]E~ to hold on to half of its membership compared to last year this time. We feel the September ll, ?00! and lost year's economic down turn has challenged us in not meeting our membership drive figure. I)P]]E~ is requesting o $~0,000 ~ront from the City of I)ublJn to help us to foster the current business relationships and assist to grow and keep up with the rapid business growth we are experiencing in the City of I)ublin. T would more than happy to further discuss any of I)PTE events, fundroisers and programs. T look forward to o positive response from the City of I)ublJn, which has been so generous in post support of I)PTE. Sincerely, Anita Huster Executive I)irector Attachment - bPZE Stn~tegic Plan, brochure Dublin Partners in Education Strategic Alignment with Dublin Unified School District 2001 - 2002 School Year Objectives $1/'ategy ! Strategy Z Strategy 3 Strategy 4 Strategy 5 Membership, DPIE Dublin Tach. Service Groups DPTE enhances Alignment with bUSb's Events & Newsletter Adv. Comm. & support student education Fundraisers 2 x per year work with tach scholarship by linking them to 7 Bold ];nitiatives bus. prof. projects bus & community Vision. ]:nitiative ] To c~evelop & maintain successful business & education rncrease resources partnerships for continuous improvement to Support Programs in education and workforce development. Mission Znitiative 2 To foster mutually beneficial business-educotion Partnerships in Establish order to maximize community resources for'each student of the Accountability '~/ Dublin Unified School District Systems Tnitiative 3 Achieve 100% Technology/Literacy Znitiative 4. Create Student- Centered Learning Environment Measure: Tnitiative 5 bPIE's effectiveness associated with each Strategy Develop Full Member Partnerships 2000 - 2001 Number of events/fundraisers held eMember's 'FY eTeacher Luncheon~ Grants · Big Bucks $1§,210 $12,000 ,Scholar'- * Student Art ships Auct. $11,800 $10,500 Dublin Partners in Education - Strategic Alignment with Dublin Unified School District 2001 - 2002 School Year 2000 - 2001 DPTE newsletters sent out -0- 2000 - 2001 Number of technical Professionals involved ,ToD Shadow ,ToD Shadow 128 students 27 business 2000 - 2001 No. of Service Groups involved ,Rotan, ,Lions. * 5oropt. 2001 - 2001 Focus Group Survey Results Principal & Supt. mtgs. :I Dublin ..... ndation funds . '. i'C~RoL¥[I Vi~I~TOUER'$ THffiD:'IIRADE CLASS :a~t Nielsen Elementary School holds up the sand pairttings they created' :: · " for the Dublin Partners' ih EdUcation's upcoming art auction to raise money for the school district. . ' .sChool grants By Rebecca'Emmeaich' ' ' to the students. :: STAFF WFIITER ' ' ' In addition to'aCquirlng ' DUBLIN';: guest :speakers,' the founda- Uon provtd/~s about $10,O00 for Dublin High School stu:' dent scholarshtps and $20,000 for teacher grants. ¥¢~tolicr recetved a grant for the supplies the students :":llscd to,¢rea[¢.the Calld . . . .paintings. On'May.lO, s~ome of paintings maybe on,the auctloa btock to. raise '--; .... money for the. foundation,. "-Thc art 1~ jiid~ed bsF th~ 'buSiness ¢ommun~,ty,~'.. ;; :. 'HUster sald. "Aft¢i~ lt/'~ ' less. on ou.the:Ohlone in- ( .,!: JtMged, It goes rd.'thc .,-: ..: · dlans ~.fer ¢m upcomlng.ai-t ¥ 'i~b~.,./~ mu,~,t,'o&i~ 'o ........ ~-~ ;--*~ '~ ~i^^'' of cC~i ' .framers. TheyvOlunteer' ; · .. aucuu~ - · " .... " ' ' ~ '"" ' ' ' - wherclass ' metrume, enorranctmtem .. '-'--'-lin '~--~;~ ''- ~'-~---- -.struct on paper w m sana ~o oemonsirate rio ., ........ · ,,,, ~UL~ r~t u~cz~ ~ r.,uu~- ' ' - : · .' anQ att fllelr sttpplle..s 'l'lle - ' ;: 'il0n/ : ' "made sand paintings for an upcoming art aucbon. . h'amers are reall th~'ke to .. . , . .:...... .... ; . · · .... 7 ..7 · ' ' ' "I ' ~'"'" ?:'"' ' .. :..' · -.: ' .this prog;rani'~ ' ".'~.~:;:':'... ' ' · -. Thefoundatlonlsthesoe-:.... ......... · ', ......... n '" "' .......... ': ....... - ..... - . .economy and the.fobus on. people can let stude ts.. ' Most recenQY the foun- · ' . ,.nenPro.m.,org~an,~-~,.no.n....m~[;. '-.'sUpporting the Sept: 11 vic-' ; shadow them fo~ a.day sb .:- datton has'st/p~rted the supports me ~Jumm unmect -ttms.- .... .., . they gam a better under- · schools by helping to fund · School Dtstrlet, satd- .Agtta ' ' '" ' · ..... standing of different profes- an intervention program for. ' '." Hust~r- executive dlre/ctoi:.. ". t'!t's a tough'tlme,~ she Money'~-atsed from various ' Said. ~'We'd lllce'to'see more stons, while students can element, m-y.schoot students, . fund-raisers Is funneled · businesses participate In sing holiday songs or deco- purchasing mustcal lnstrtt- ..' back Into the district In the Our"organlzaQoff-* · rgte offices to bring in a merits agd providing feeling of community, funding to send teachers to form of teacher grants or .Huster gays DPI.E ts'not "It opens a lot of' doors -- an education conference. other programs. 'just about providing money if/makes companies aware . ' "- BQt llke many chariQes, 'to the schools.. It's about, of' the schools," said Marie F'or more information o'r · DPIlg Is sUllertu¢ from a de- .fOs'f.& ,ri. Lt~, mt~tually~ benefi, cl. al :-': ei:e&~e~i memt~is/rt¢,~: ..-::.'..;! rei~uo~s~ps'mth.bus~- morgan, prtn¢lpa~ or ..to~r~ ou¢ t,~w to b,c°m¢ Nielsen, ¢.ddlng that Clorox - .foz,ndat/on ~, ca//. . ~ ia~t~'r;:pam~n/~, a~a~ut~s"te, :.nesses' ..'..' sent ~¢pr¢~¢ntatt~es to dem- :":,.~,tl/e-,d~tiirn ~':~i~.;::;.~ ~', :... ' FOr ~pte;:bt/slneSs .. onstrate aspects of science' ,~551 e~. 80,g4. - . ' · '- .."... '-:.:...!;~ "~:;.'C?~;/.;%~!:.z~:.::? i..: : :-.: .' ' ' : ' ' ' ' ,: .. ,: . .. ¢., ,.?.. ..... ' .- · . :.! [.. ....' ' 2~.'.;....-. ..,." .'. '"" i ' ../~'?: :?;..~!i;:,;'i'- :~ .~..:" '-:, ,."~ · ': .. :. ~-': ,., '. THE TIMES CO[~MUN[T~i~ , THURSDAYI. ~ 281tl,~2002 _. I'l"l'l" FEBRUARY · $ v. Dublin stretches out Irish celebrating education by donating to the scholarship fund, contact Moy · ! . at 925-829-1928. Write Alan Elias c/o The Valley ~ PEEN IS IN THE AIR. Boulevard. Since this is an ABLE: .Speaking of green, as in Dublin High, and at the coum Times, P.O. Box 607, Pleasan- ~ ~.This is the time of the Irish-themed event, you can be ' money, Amador Valley Scholar- seling office at Valley High. ton, CA 94566, send a fax to %.2 year when the entire Bay assured of a great happy hour, ships Inc. has announced that 925-$47-2159; call 925.847. Area is green with envy of which kicks off at 6 p.m., fol- applications are available for The deadl/ne to apply is 2125; or e-mail Dublin, Other neighboring lowed by dinner and, likely, a its 2002 awards. March 22. To be a supporter of dias2OOO@prodigy, net. cities may have a little fun on little more libation. The nonprofit organization ............................. ~. . St. Patrick's Day, but only ALAN ELIAS. If you're interested in at- annually provides numerous ' ' Dublin can find scores of ways ~round Dubnn tending the dinner or in finding scholarships -- minimum $500 -- over several days -- to cele- out more about the Sister City -- to deserving graduating se- brate our Ir/sh roots, City Association, who said her Association, call Carol or Ron niors from Dublin High and No doubt, in the next column group is looking to encourage Satterthwaite at 925-828-3073. Valley High in Dublin, as well or two, you'll read more about Dublin newcomers -- Irish or SHAMROCK 5~ FUN RUN as to students at three high ' various St. Party's festivities, but not -- to get involved in the or- ,~ND ~&~-K.' Sign-ups have be- schools in Pleasanton. . let's start with the Dublin Sister ganization, gun for the 2002 5K Run/Walk Those students interested in ~,~.~ City Association's annual Green Besides regular meetings on March 17. The 3.l,mile attending two or four-year col- & White Gala dinner, and participation in St. Patrick's course begins and ends on lege, vocational or technical The dinner itself, which is Day festivities, the association AmadOr Valley Boulevard at schools are eligible. open to the public, will be held also travels to Ireland to stay Regional Street, with the "Criteria for choosing award March 15. But, not to sound with host families, and r~tums Shamrock Village Shopping recipients can include, but is like a TV infomercial, if you get the favor to their Irish counter- Center serving as the center not limited to, academic, your reservation in by the end parts, point for registration, as well as achievement, extracurricular of today you can save an extra This year, Pat Vance, chair- pre- and post-race activities, activities, community involve- " $5. The $45 per-person tickets man of the Bray Urban Distric~ If you pay by Wednesday, merit and financial need," said get you a great meal, some fine Council, his wife, Mary, and the entry fee is $16.. Flora Moy, a leader of the or- Irish music provided by Pat Des O'Bden, new manager for If you sign up on race day, ganization. Ryan's Celtic Junket and the County Wicklow, are the hon- it'll cost you $20, You can pre- While handing out the cash, chance to rub elbows with offi- ored visitors. Satterthwaite said register online at Moy is quick to note that her c/als from both Dublin, Calif., that trio also will serve as grand www. active.com. Participants organization also needs per- and Dublin, Ireland. marshals for the St. Patrick's will get a T-shirt, with the first sonal and corporate donations "It's a great way to promote Day parade. 1,000 reg/stered runnersAvalker to help make future scholar- ' friendship, exchange traditions, Between 80 and 100 people also getting a goodie bag. ships available. and really understand the Irish are expected to attend this Worth noting this year is the Applications are available at culture, especially as it related yeai"s Green & White Gala, fact that the Alameda County the Career Center office at to our Dublkl," said Carol Sat- once again to be held at Chef's Firefighters Local 55 is spon- .. ........................... terthwaite (maiden name Bani- Touch (formerly known as soring a friendly competition .gan), pres/dent of the Sister Dublin Corral) on Dublin between Dublin elementary schools. The schools with the .......................................... most participation will receive cash prizes, up to $275. . $CNOLARSH";~$ March 4, 2002 RECEIVED MAR 0 5 2002 Ms Julie Carter CiTY OF DUBLIN Assistant to the City Manager City of Dublin, 100 Civic Plaza, Dublin, CA 94568 Dear Ms. Julie Carter, The purpose of this letter is to request budgeting or renewing the East Bay Score Chapter #506 fund of four hundred dollars. This fund will be combined with the Dublin Chamber's fund of four hundred dollars to provide Dublin citizens or Dublin business licensees with the fee for Score's "STARTING AND MANAGING YOUR SMALL BUSINESS WORKSHOP". Rather than budget this item yearly, perhaps the fund could be a decreasing fund until exhausted since the city's fifty-percent share is but twenty dollar per attendee at this time. Score's counselors of retired business owners and employers provide free counsel to new or struggling businesses which is augmented by their Iow-cost, 6 to 8-hour, workshops of professional lawyers, bankers, accountants and insurers. This type of community funded program will help new entrepreneurs survive and stimulate the home and garage businesses to come out of their seclusion in to stores or shops creating new niches of services, skills, jobs and wealth for the City of Dublin. Please contact me for any questions, also additional information will be coming if needed. Sincerely, Paul Moffatt Score Counselor Phone 925 828-0936 cc: Richard Ambrose, City Manager Chris Foss, Economic Development Manager ATTACHMENT 13 less ncil REC WD February 15, 2002 C~TY OF DUBLIN Mr. ~c~d ~bmsc Cky Manger Cky of Dubl~ 100 Civic Plaza Dubl~, CA 94568 De~ ~ch: We ~e aga~ request~g t~t the Cky of Dubl~ contribute $25,000 to the Tri-Valley Vision 2010 Project. In 2001, we received $135,000 ~ contributions ~om our local jurisdictiom for the Vision ~d spent $127,808. O~ 2001 Budget was set m $400,000, but a~jor ~t of $175,000 ~om the James I~e Fo~dation w~ not received until J~u~, 2002. We were able m cont~ue o~ progr~ on schedule but ~ to delay requked comuk~g se~ices and studies until we received the kv~e Grant. Expenses for those studies and se~ces have been ca~ied over ~to o~ 2002 Budget. A~ached is a repo~ on Year 2001 Expendit~es ~d a Ye~ 2002 Budget. Also a~ached is o~ 2001/2002 Implementation Plan. and a su~aw of accomplis~ents to date aga~st that pl~. In 2002 we ~e ~ticipat~g completion of much work on the Agricult~al E~ncement PI~ and the Water T~k Force. We also look fo~gd m the advancement of the Hous~g Advocacy Coalition ~ they advocate for affordable hous~g, more effective land use ~d compact development. I would welcome the op~gu~ty to meet with you ~d describe o~ Action Plans and accomplis~ents ~ detail. We ~ve ~cluded a list of T~geted Contributions for the Ye~ 2002. ~ previously noted we ~ve received payment of the $175,000 ~t ~om the I~e Fo~dation. We are just now orig~at~g o~ requests for suppo~ ~om the local j~isdictions. Please call (890-1892) if you Mve any questiom. As I previously stated, I would ~ pleased to meet Mth you ~d discuss the Vision 2010 Progrm. T~ you for yo~ consideration ofo~ request ~d past suppog of Vision 2010. S~cerely, ~~~dent P.O. Box 3258 · Livermore, CA 94551-3258 · (925) 890-1892 · FAX (925) 447-3039 ATTACHMENT 14 · TRI-VALLEY VISION 2010 PROJECT IMPLEMENTATION PLAN: YEARS 2001 - 2002 ACTIONS OUTCOMES Agricultural Enhancement Implement Ag Enhancement Program Protection of Urban Growth within 18 months. Oversee efforts of Boundary with an economically Alameda County Planning Staff, the feasible greenbelt. Retention of Regional Conservation District and Agriculture as regional way of life. the Agriculture Committee to ensure Growth of Quality of Life industry completion of milestone actions cluster according to plan. Within 18 months develop Water Water available to meet need of Resource Plan to supply reclaimed enhanced agriculture. Likely use of water to meet needs of Ag reclaimed water conserves natural Enhancement Program, including water supply. funding plan, perhaps through public financing. Within 18 months develop Equestrian Equestrian facilities complement Ag Facilities P1an for inclusion in the Ag Enhancement and are available to Enhancement Plan. Equestrian Group meet needs of residents and tourists. has been formed to develop actions to reverse the decline of facilities due to urbanization. Provide outreach and education Maintain interest and enthusiasm of programs for agriculturists and the agriculturists over 18 months while general public. Develop website Ag Plan is developed. Keep everyone within 3 months. COnduct 4 appraised of plan progress. Gather Workshops within 12 months, public support for Ag enhancement Develop & implement K-12 education and, if necessary, support for public message within 12 months, financing. July 2001 9 Open Space Planning Review regional and local parks and Successful connected open space trails plans. Within 12 months program. People have wide access to develop recommendations to ensure open space and smooth mobility from connectivity throughout the region, one area of interest to another. Advocate for recommendations to develop connected regional system. Measure results annually. Identify critiCal natural habitat areas. Protection of natural habitat and open Within 18 months develop programs space. Under "Working Landscape" for easement acquisition, including concept in our Ag Enhancement Plan establishment of a Land Trust. agriculturists maintain role of "Stewards of the Land." Within 6 months provide GIS layout Development of coordinated plans of Agriculture and Open Space Plan. that define how agriculture and open Define areas specifically designated space will relate and interact. Easy for vineyards, other agriculture, mobility for residents and tourists and natural habitat, parks & trails, tourism smooth access to destinations. routes, etc. Develop new plans and programs for open space. July 2001 10 Community Planning,& Housing Create Housing Action Coalition by Social equity. Increased supply of July 2001. Develop advocacy housing for low-income workers and program to create more affordable critical public service professionals. housing. Appear at public hearings to Ease of traffic congestion. press for response to this issue in General Plan 2001 Housing Element updates. Support development projects responding to this need. Measure and publish results annually Advocate for compact, transit oriented Efficient land use within the urban development with housing close to areas, reduced dependency on autos jobs and range of housing choices and a range of housing choices to matched to lifestyle needs within the match lifestyle needs of local region. Appear at public hearings to residents. Clustering of jobs, housing support projects. Educate general and transit. public on concepts, successful developments and need. Measure and publish results annually. Advocate for local housing supply Successful regional jobs /housing "~ ..... matched to jobs created within the match. Reduced traffic congestion. region. Press for response in local Expansion of local workforce supply. General Plan 2001 Housing Element Updates. GIS layout of potential site Advocacy programs effectively opportunities for infill development supported With demonstration and compact, transit oriented materials. Ability to establish development. Graphic illustrations of regional perspective in planning. what such would look like. Improved planning for neighborhood connectivity. July 2001 l 1 Economic Vitality Conduct annual evaluation of regional Smooth economic growth. infrastructure. Determine if capacity Companies are ensured that is sufficient to meet needs of 'infrastructure is available to meet projected economic growth, current and future needs. Advocate for required improvements. Implement Regional Energy Action Each jurisdiction has a plan to ensure Plan. Present Plan to local City sufficient energy supply. Current and Councils in July 2001. Work with prospective businesses assured local jurisdictions to encourage availability of power to meet need. development of Energy Plans as part of their General Planning process. Enhance Agriculture, hospitality and Growth of the Tri-Valley Quality of tourism industry cluster. Support Life Industry Cluster (Agriculture, Agricultural Enhancement Plan Hospitality, and Tourism). activities, particularly as they relate to Agri-tourism, buy local campaigns, and water supply. Open Tri-Valley Technology Growth and expansion of the Enterprise Center in August 2001. technology business clusters. Assist local technology start-ups. Retention of start-ups in the Tri- Provide bridge for technology Valley. Expansion of the National interchange between industry, Laboratories" technology entrepreneurs, and Lawrence commercialization and transfer Livermore and Sandia National Labs. programs. Conduct annual Job Fairs focusing on Growth in local residents employed in bringing local residents to job the region. Enhance local workforce opportunities in local companies, and reduce traffic congestion. July 2001 12 Education Increase business representation in the Improved awareness of mutual needs. Education Committee during 2001. Growth of business / education partnerships and new programs. Build upon successful Optical Science Improved opportunities for local Degree partnership program by students to enter UC system and to seeking partnerships between local have more local college graduates schools, community colleges and the qualified for career opportunities UC system for education needs in our within local companies. Strengthened Bio-Medical and Information local labor supply. Technology industry clusters. Outline skill and education Local education programs properly requirements for key jobs in regional prepare students for desired career industry clusters. Ensure that K-12 opportunities. Strengthened future and community college curriculum local workforce supply. and programs provide learning opportunities in those areas. Communicate career opportunities Parents and students to be aware of available in the region to K-12 local career opportunities and students and parents. Conduct Career beginning to prepare through earlier Fairs and annual Science / education. Buildup of future local Engineering Fair. workforce. July 2001 13 Regional Mobility Develop integrated system of transit, Efficient transportation system, bikeways, walkways, and roadways, providing safe, reliable and convenient Develop regional GIS to evaluate current mobility of people and goods throughout system and identify future opportunities the region. Relieves congestion by to improve regional mobility, providing alternatives to the auto. Improve transit systems. Advocate for Establishment of regional transit hub BART to Livermore and supporting bus connecting BART with transit systems services to move workers from BART to from the Central Valley. Reduced traffic the job. congestion. Advocate for funding and timely Relief of freeway congestion. Traffic completion of freeway projects and use emergencies receive prompt assistance of"smart" technology to focus on fast and faster clearing of congestion causing resolution of freeway problems, incidents. Within 18 months develop Tourism Ease of mobility for tourists. Active Trails that enable visitors to the region tosupport for growth of Agriculture, establish destination points and travel Tourism and Hospitality industry cluster. through the region in comfortable, safe, and timely manner. July 200 ! 14 TRI-VALLEY VISION 2010 RECENT ACCOMPLISHMENTS COMMUNITY PLANNING AND HOUSING - We held a Political Leaders Forum in September 2000 on the issues of efficient land use and affordable housing. The top recommendations coming out of this meeting were that we conduct an analysis of the Jobs/Housing balance within the Tri-Valley Region, and that we form a housing advocacy group that would be prepared to appear at City Council meetings to advocate for compact development and affordable housing. The political leaders fek a reliable jobs/housing analysis was required because in their view the ABAG projections lacked credibility. They believed the advocacy group was needed to offset the many protests from neighboring residents with misconceptions about proposed projects. An analysis of Jobs/Housing was completed in March 2001. The Consultant worked with Planners from each local jurisdiction to obtain their most recent projections for jobs and housing, and compared this data with existing General Plan data. The study showed that we have a serious imbalance with far more jobs than houses throughout the region and that General Plan housing data is out of date. Since the study data originated from local Planners it seems to carry more credibility than ABAG data. Each jurisdiction is required to update its General Plan Housing Element this year. We intend to present this report as a serious issue and request that it be addressed in the Housing Element Updates. We developed Guidelines for the review of housing development proposals to determine if such proposals reflect our Vision principles and concepts of compact transit oriented development with a range of housing choices. These guidelines will be used by the Housing Action Coalition to decide whether or not they will endorse proposed developments. - We held a Community Leaders Forum in April 2001 on the issues of efficient land use and affordable housing. Our objective was to bring focus on these issues, encourage community leaders to become involved in seeking solutions, and to gain opportunities to appear before Tri-Valley organizations to discuss the issues and gain better understanding of proposed solutions. Several attendees volunteered to serve on our Housing Action Coalition. Also many agreed to arrange for us to appear before the organizations they represent (Chambers of Commerce, Rotary Clubs, etc.) and present our case for compact development and affordable housing. - In June 2001 we formed our Housing Action Coalition. The Coalition is focused on ensuring that the Tri-Valley has a complete range of housing choices, with Vision Accomplishments January, 2002 1 emphasis on affordable housing and compact, mixed use development. The Coalition reviews housing proposals to determine if such proposals conform to Vision 2010 guidelines, and if they do, the group advocates for approval of these projects.. AGRICULTURAL ENHANCEMENT AND OPEN SPACE PLANNING Sustainable Communities Leadership Program Fellow Bill Eisenstein developed a research report "Agricultural Enhancement and Open Space Conservation in the Tri-Valley" in August 1999. This became the basis for our committee discussions on these matters. Agricultural Sub-Committee formed in March 2000 to bring proper emphasis and focus on issues relating to agriculture. Sub-Committee developed 2010 Vision for Agriculture and identified barriers to success, then began work on development of an Agricultural Enhancement Plan. Two other sub-committees were formed, the Equestrian Sub-Committee and the Parks and Trails Sub-Committee. The Equestrian Group focuses on development of Equestrian Programs and Facilities. They are working on an Equestrian Plan to be included in the Agricultural Enhancement Plan. The Parks and Trails Sub-Committee is focused on identification of new opportunities for parks and trails, and opportunities to connect existing trails so that we have a more expansive regional trails network with improved opportunities for connected usage. Sustainable Commtmities Leadership Program Fellow Kristine Mazzei developed a research report "Strategies to Enhance Agriculture in the Tri-Valley in August 2000. This became the basis for the Agricultural Sub-Committees considerations of Agricultural Enhancement Program akernatives. - Kristine Mazzei conducted Agricultural Demographics Study in December 2000. This outlines the issues faced by most of our local Agriculturists, highlights the lack of profitability under today's agricultural product offerings and the need to improve if we want to preserve agriculture within the region. - Conducted Agricultural Workshops in January and February 2001. About 70 people attended each. The workshops featured presentations by subject experts and Agriculturists who had successfully implemented enhancement programs in California. This allowed the attendees to gain understanding of successful practices and prepared them to decide which strategies they wanted to pursue. - In March 2001 we held a Facilitated Meeting led by Nita Vail, a recognized and respected agricultural expert. This meeting included those who had attended the Workshops and focused on building upon what had been learned at those events Vision Accomplishments January, 2002 2 to establish the framework for our local plan. The outcome was the development of the "Blueprint for Agricultural Enhancement in the Tri-Valley". - Finalized the Agricultural Enhancement Plan in April 2001. Turned the plan over to Alameda County for development of an Implementation Plan and actual implementation within 24 months. The plan has been developed within a "Working Landscape" concept to ensure proper consideration for natural habitat and environmental features. Worked with Alameda County Staffto develop By-Laws for an Alameda County Agricultural Advisory Committee. Also, developed agreement on individual expertise required for each member of the Committee. The Alameda County Board of Supervisors approved the By-Laws and the Commission as proposed on June 7, 2001. The Committee has accepted the Agricultural Enhancement Plan as the basis for their work. In October, 2001, we sponsored a Water Summit to bring focus on the issue of agricultural water supply. As a result of the summit, 75 people volunteered to serve on a Water Task Force and work together to seek consensus on a plan to obtain and fund water for increased agriculture. The task force has been organized into three committees: Water Committee, Working Landscape Committee and Finance and Governance Committee. The task force has set a June, 2003 target for completion of the plan. ECONOMIC VITALITY - Conducted 2001review of Tri~Valley Infrastructure (Gas. Electric, Water, Wastewater, and Telecommunications) to determine capacity to support economic growth. Determined Electric and Water were issues. We are developing plans to advocate for improvements. - Participated in Advisory Group to review proposed PG&E Tri-Valley Electric Upgrade Project. Advocated with PUC to select one of the alternatives and allow the project to move forward on schedule. We are awaiting the final PUC decision. - Developed an Energy Action Plan in response to the Electric Power Crisis. We used this plan as a guide to partner with each local jurisdiction to assess and address current and projected energy needs. We continue to meet with staff from our local jurisdictions as they develop plans for their electric power needs. - Conducted Job Fair in February 2001. Purpose of the event was to make local residents more aware of career opportunities close to home, to highlight Tri- Valley companies and to attract qualified job candidates who live in, or commute through the Tri-Valley. There were 18 companies who participated, all indicated that they considered it very successful. Vision Accomplishments January, 2002 3 Opened the Tri-Valley Technology Enterprise Center (TTEC) in August, 2001. The center is located at Lawrence Livermore National Laboratory. It is a business assistance center for local start-up companies. Our objective is to provide advisory assistance, business services and space to these companies. We want to retain these companies in the Tri-Valley to support and strengthen the local economy. We also want to create a bridge between the National Laboratories and Tri-Valley businesses to facilitate the exchange of technology and develop opportunities for Technology Transfer and Commercialization programs. TRANSPORTATION - In 1999 the Business Council and the Contra Costa Council formed the Solutions on Sunol (SOS) Coalition that included the Bay Area Council, the Silicon Valley Manufacturers Group, the Fremont Chamber of Commerce, and Congresswoman Ellen Tauscher. The group defined a t~our-phased plan to solve the major congestion problem on the Sunol Grade. Within 9 months the group successfully lobbied for $72 million funding for First Phase improvements to fix the morning commute over the Grade and to change Federal and State laws that prohibited HOV lanes in unincorporated Alameda County. SOS discussions with CalTrans resulted in process changes that adjusted their scheduled project completion date from the year 2006 to 2002. The first improvement, construction of an auxiliary lane at Mission Boulevard in Fremont, was completed in March 2001. Groundbreaking for the next improvement, a 12-mile southbound HOV Lane from Route 84 to Route 237 occurred on June 29. The work is scheduled to be completed within 12 months.. We teamed with Alameda County Supervisor Scott Haggerty, Livermore Mayor Cathie Brown, Livermore/Amador Valley Transit Authority Chief Vic Sood and BART Director Pete Snyder to lobby successfully for the BART Extension to Livermore. This is proposed as part of an Inter-Regional Transit Hub at Greenville Road in Livermore that would connect 9 Transit Services from areas such as Stockton, Modesto, Tracy, and the ACE Train to BART. The BART Board of Directors approved the concept and has formed a Policy Advisory Committee to study this proposal and other alternatives. Three Vision 2010 Committee Members are serving on this Committee. We believe a Transit Village can be established at this site and present a great opportunity for a transk oriented compact development project. - In January 2001, we joined the Regional Transportation Initiative. This is a Bay Area-wide coalition of Business and Economic Development organizations and major Corporations who have joined together to improve regional mobility. This group aims to develop a common position on an effective area-wide transportation program and priorities, and recommend a transportation Vision Accomplishments January, 2002 4 improvement agenda for the next 20 years. Emphasis will be placed on lobbying with State and Federal agencies for major unfunded projects. EDUCATION - Representatives of our Education Committee worked with Las Positas Community College and UC Davis to develop a Partnership Program for a BS Degree in Optical Science and Engineering. Under this program initiated in 2000, Las Positas College offers lower division courses in engineering, mathematics, and science. Upon successful completion of these courses, students automatically qualify for transfer to UC Davis to complete the advanced courses for a BS Degree in Optical Science and Engineering. This program has been further extended to allow qualified High School Students to take lower division courses at Las Positas under our "Seamless Schools" concept. Plans are now underway for a similar program in Biotechnology. - We held our Fifth Annual Tri-Valley Science and Engineering Fair in April 2001. We sponsor this event to encourage students in Grades 7-12 to pursue their interest in science and engineering. There were 219 projects presented by 266 students and 18 schools participated. Each year the top Senior student winners in both the individual and the team projects win an expense paid trip to compete in the Intel International Science and Engineering Fair. Our team project won Third Place in the International Fair. Amazingly, this is the fourth straight year that our Tri-Valley contestants have won second or third place awards in the International event. In May 2001 we held an Education Forum for Tri-Valley students and parents to familiarize them with career opporttmities in the Public Sector. The event featured speakers from law enforcement, city management, nursing, counseling, hospital management, and a Forensic/DNA Specialist. In addition there were booths with representatives from each public sector available to talk about career opportunities, education and experience requirements for positions, and respond to student or parent inquiries. This is part of the Education Committee program to promote student and parent awareness of career opportunities in the Tri-Valley and to encourage better preparation at the High School level or lower for education matched to career interest. Future events are planned featuring technology and other fields. Representatives of the Education Committee participated in the development of the Tri-Valley Connections Program, a partnership between business and education to link workplace with classroom learning. The program provides meaningful job internships for High School Juniors and Seniors, and Community College students that ties into their field of study or career interests. It servea as a one-stop point of contact between students and business. Before students are Vision Accomplishments January, 2002 5 admitted into the program they must complete a Job Preparedness course at Las Positas College, for which the earn either high school or Las Positas credit. After completion of the course, students are eligible to apply for internships. The goal of the program is to make each internship a relevant learning experience for students while providing employers with an effective contributor to the needs of the company. Vision Accomplishments January, 2002 6 TRI-VALLEY VISION 2010 PROJECT BUDGET- YEARS 2001 & 2002 Budget Actual Budget BUDGET ITEM 2001 2001 2002 Regional GIS Map Development $40,000 $4,625 $40,000 Marketing the Vision - Golden Valley Simulation Materials 40,000 0 40,000 - Civic Engagement Forums 10,000 10,336 10,000 Consulting - AG Water Study 50,000 0 48,000 - AG Product Research 25,000 0 25,000 - AG Irrigation District Funding & Legal 20,000 - AG Marketing Studies Non Crop AG Land Products 96,000 0 35,000 Agritourism/Buy Local Programs 35,000 - Public Polling on Funding AG Water 15,000 - Committee Support 25,000 13,700 15,000 Collabor~ive Economics Consulting 40,000 0 25,000 Committee Meeting Expenses 5,000 7,511 7,500 Updating Benchmark Indicators 25,000 20,000 25,000 PUblic Opinion Survey- Vision Progress 15,000 Staffing Project Management 20,000 20,000 20,000 AG Plan Coordinator 54,000 44,323 70,000 Administrative Support (On Call) 10,000 7,313 8,0~, TOTAL $440,000 $127,808 ~3,500~ January 2002 TRI-VALLEY VISION 2010 PROJECT YEAR 2002 TARGETED CONTRIBUTIONS CONTRIBUTOR TARGETED CONTRIBUTION Alameda County $125,000 Contra Costa County 25,000 City of Dublin 25,000 City of Livermore 25,000 City .of Pleasanton 25,000 City of San Ramon 25,000 Town of Danville 10,000 East Bay Community Foundation 25,000 James Irvine Foundation 175,000 * TOTAL $460,000 * Contribution Approved Dublin · San Ramon March 8, 2002 ~ ~ RECeiVED Mr. Richard Ambrose ~AR 0 8 ~00~ City Manager {~['F~ OF DUBLIN City of Dublin CONVENTION & VISITOR'S BUREAU 100 Civic Plaza FI~.M & VIDEO COMMISSION Dublin, California 94568 RE: Funding Request for Fiscal Year 2002-2003 Dear Mr. Ambrose: The Tri-Valley CVB's budget request from our four funding cities for the upcoming fiscal year beginning on July 1, 2002 is $490,826.00, with the remaining budget to be derived from membership dues and projected program income (ticket sales, booth sales, newsletter inserts, etc.). In addition, we have $40,000.00 of one-time restitution monies that have been allocated to one-time program expenses. The budget proposed is designed to implement and manage the sales and marketing of the Tri-Valley region. The result of CVB efforts is additional revenue to the four cities that they would not have without CVB support services. The Tri-Valley CVB is designed to bring in visitors during the weekend and "shoulder" period, November through March, but also uses its resources to augment business throughout the week. In this fiscal year to date the CVB has generated 102 group leads resulting in 47 confirmed bookings (3,842 room nights) representing a projected $1,029,656.00 in generated revenue to the valley.* Additional, qualitative benefits include increased "brand recognition" of the Tri-Valley region, as well as numerous member benefits - promotion in the annual Visitor Guide; free listing in collateral produced by the bureau; representation at all trade shows, sales events, promotions and familiarization tours managed by the CVB; a visitor center.to display member brochures and flyers; networking opportunities with industry professionals to enhance the members' bottom line; inclusion in continued marketing and promotional programs; and a free listing and link on the CVB web site. t This number is based on total room nights multiplied by average spending generated per day ($268 for 2001). Sources: International Association of Convention & Visitor Bureaus (IACVB) Foundation, Travel Industry Association of America (Travel Price Index), U.S. Department of Labor, Bureau of Labor Statistics (Consumer Price Index). See attachment "Convention Income Survey" for breakdown of costs. 260 Main Street, Pleasanton, CA 94566 Tel: (925) 846-8910 Fax: (925) 846-9502 http : //www. Trt~ValleyCVB. corn ATTACHMENT 15 Th-Valley CVB Program Budget Letter' Page 2 of 5 Per requests from our funding cities, and to better demonstrate where city funds are going, a program · budget has been created this year detailing our expenses for services in the following five programs: 1) Events/Membership 2) Sales & Marketing 3) Film Commission 4) Sports Commission 5) Program Administration Support Because of this new, more detailed format it is difficult to compare "apples to apples" from last fiscal year. However, I've attempted to allocate dollars to the most appropriate programs for a comparison to last fiscal year. Where applicable, I' ve added comments explaining changes versus last year's budget. Also new this year is the addition of "Staffing Costs" per program, which includes percentage of staff's time and related compensation, as well as associated benefit costs. Previous budgets have lumped compensation and related costs into a single line item expense. Events/Membership As its name suggests,~this program covers the events hosted by the CVB and programs and services related to membership. "Hosting Events" is the largest portion of this program's budget, with an increase over last year's line item budget. This increase, however, is due to allocating additional expenses across the events (mileage, supplies, etc.). Because two of our four events also have ticket and booth sales, we have historicaly been able to generate income to help offset the additional costs, as we expect to do again next fiscal year. Our events provide current and prospective members with wonderful networking opportunities throughout the year, a chance to learn more about the CVB's services, and allow the CVB to partner with other local organizations (Chambers of Commerce, etc.) on regional events. This year our biggest event, the Tri-Valley Regional Mixer, was a huge success with record attendance of 532, a 45% increase over last year. Th© "Board Retreat" budget has remained the same. This year we chose to "keep it local" to help offset additional costs. By using a member facilitator and venue/caterer, we also helped provide economic support back to our own community. My plan is to do the same next fiscal year. Our budget for "Membership Solicitation" has increased, now better representing costs involved in gaining new members. (Previously the budget items only covered event attendance.) As our membership goals increase our resources should follow suit. We are currently at a record high count with 285 members. 260 Main Street, Pleasanton, CA 94566 Tel: (925) 846-8910 Fax: (925) 846-9502 http://www. TriValleyCVB. corn Tri-Valley CVB Program Budget Letter - Page 3 of 5 .Other services housed within this program yet not called out as line items in last year's budget include costs associated with our annual "Visitor's Guide", the "Dining Guide" used to promote our local member restaurants, our "Newsletter" produced six times a year to help communicate with our members and provide them an opportuntity to advertise, "Speaking Engagements" to help educate new groups and prospective members about the CVB's services and benefits, and "Visitor Information/Servicing" which helps disseminate information to visitors about the Tri-Valley region. In an effort to promote our region even further, we've added "Walking and Bus Tours of the Valley" to this program, partnering with the downtown association and Wheels transportation. These tours would be designed to help drive visitors to restaurants and shopping, as well as attraction/destinations such as historic locations, museums and entertainment. Sales&Marketing ~ ~...~~ Trade Shows is the largest portion of this programs budget, comprised of nine shows t~_pe~sue)the ASsociation, SMERF (Social, Military, Education, Religious, and Fraternal), Government, t2_ox-p6rate, and Tour & Travel markets. As is the case with other services in the budget, the increase reflects costs (other than trade show fees) not previously estimated. These trade shows often allow members to co-op booth space to gain additional sales contacts and further stretch sales & marketing dollars. Another way to stretch our sales & marketing budget is to participate in other regional marketing efforts. The East Bay Marketing Travel Group (EBMTG) was formed for that very purpose. By sharing costs with BART, the Oakland International Airport, and the Oakland, Berkeley, and Vallejo CVBs, the Tri-Valley CVB is able to conduct a joint "National Press Tour", hosting up to 30 travel writers/photographers from around the country twice a year to sample the best of the East Bay. Our participating member hotels, restaurants and attractions help to house, feed and entertain these writers and photographers in hopes of gaining national exposure. This year marks the third round of press tours for the EBTMG. To date, total advertising equivalency for the region has been $441,046.00', with a circualtion of 3,051,899; advertising equivalency for the Tri-Valley is $288,282.00* with a circualtion of 1,349,578. To strategize on collaborative issues and opportunities, we plan to conduct meetings with our member hotels' Directors of Sales and General Managers. These meetings should occur twice a year for each group for a total of four meetings throughout the year. Historically, results of these meetings include the tracking and discussing industry trends, and ideas such as joint "Sales Blitzes", benefitting participating hotels and the Tri-Valley region as a whole. Since the CVB acts as the marketing and public relations arm for the Tri-Valley region, our marketing tools are of the utmost importance. We've designated a significant portion of this program's budget to "Advertising", our printed collateral and"Brochures", and our "Web Site". Given the tight economy and events of September 11~', we have to maximize our presence in the marketplace by creatively marketing our area to those "drive-in" markets closer to home. We will look at unique ways to * Source: Geiger & Associates Public Relations * Source: Geiger & Associates Public Relations 260 Main Street, Pleasanton, CA 94566 Tel: (925) 846-8910 Fax: (925) 846-9502 http ://www. TriValleyCVB. corn Tri-Valley CVB Program Budget Letter - Page 4 of 5 showcase our region and devote some of the budget to create an exciting new look and feel to our ads and collateral to attract visitors. Furthermore, we're planning a redesign of our web site for improved ease of use, more photos of member establishments and surrounding locales, and an all hours e~commerce function for selling event tickets (and possibly other merchandise) online, which will free up staff time during normal business hours. This program's budget also includes administrative costs such as "Promotional Items", "Dues & Subscriptions", and "Professional Industry Conferences" which are necessary to market our region, as well as maintain industry relationships and keep up with trends. Film Commission The Film Commission is designed to bring production companies to the region to shoot print advertisements, commercials, television shows, and independent and feature films, enhancing our economic bottom line and publicizing the Tri-Valley. Historically this has been done with a full-time Film Commissioner actively pursuing location scouts, attending trade shows, and responding to location information requests. The previous Film Commisisoner position is now vacant, and it has been determined by our Board of Directors that it will not be filled. However, the Film Commision will continue to fulfill location information requests using existing staff, asissting productions in the permitting process and providing them with information and photos of specific sites in the Tri-Valley. Since handling requests this way, the Film Commision has been able to attract Dreyer's Corporate Video project, a Volkswagen advertising campaign, a national cable television show, and the pending possibility of a feature film. The budget for the Film Commission has been reduced overall, yet still allows the Tri-Valley to maintain a presence though continued membership in American Film Commissions International (AFCI), participation in the Locations Trade Show, updated collateral, and the creation/maintenance of a digitial film locations library. Sports Commission The Sports Commission is designed to bring new tournaments and festivals to the Tri-Valley area. The region is perfectly suited to host such events, given the convenient location, lodging, restuarants as well as abundance of playing fields and sports venues. We've been in talks with the Amateur Athletic Union of San Jose in hopes of organizing some youth sports festivals for the region. And with San Francisco's bid for the 2012 Summer Olympics, an established Sports Commission would facilitate the real possibility of attracting trials and qualifying events, not to mention overflow lodging and side trips. The Sports Commission previously had no dollars allocated to it. The budget for this program consists of membership to the National Association of Sports Commissions, one sports-themed trade show, "Teams", the design and printing of collateral materials, advertising placement, and administrative costs for supplies and shipping/postage. 360 Main'~i, Pieas~i"~X"3~'"'-'-l;e~: i9263--~,~'-~lt-'~-a~i"-(~) 8~--~2 .................. : ............... http://www. TriValleyCVB. corn ~ ' Tri-Valley CVB Program Budget Letter- Page 5 of 5 Program Administration Support The final program deals primarily with occupancy and operational expenses for the CVB.. The. most n0ticable changes from last fiscal year are the increases in rent, leased equipment, accounting/payroll services, and insurance. Also not reflected in FY 2001-02 budget are the extra expenses necessary to conduct a complete audit; I've added additional monies to "Professional Services" for our new fiscal year to cover this annual expense. Removed from this program are expense categories (i.e. travel, meals & entertainment) that have been applied to other, more appropriate programs. The "Miscellaneous Expense" category has been removed from the new budget as well. I've attached our proposed budget which details our programs and services. For your Convenience, the budget includes a comparison to last fiscal year's budget. Y°u'll also find related attachments and source material for the return on investment figures I've quoted within this letter. We respectfully seek your support and look forward to continuing our regional partnership. Thank you for your consideration. Best regards, Executive Director cc: Christopher Foss - Economic Development, City of Dublin Enclosures 260 Main Street, Pleasanton, CA 94566 Tel: (925) 846-8910 Fax: (925) 846-9502 http ://www. TriValleyCVB. com Connecting People with Opportum~t~ for Emp~nent THE TRI-VALLEY ONE-STOP CAREER CENTER, PLEASANTON March 6, 2002 Richard C. Ambrose City Manager City of Dublin 100 Civic Plaza Dublin, CA 94568 Dear Mr. Ambrose: On behalf of the Tri-Valley One-Stop Career Center and the Chabot-Las Positas Community College District, I would like to thank the City of Dublin for the financial support you have provided us in recent years. This has played a significant role in the success we have had in providing resources and services to job, education and training seekers for residents of the City of Dublin. Over the past years, we have registered over 430 Dublin citizens and provided services to those individuals over 2,700 times. In addition, this past fiscal year, we have worked with 30 Dublin employers to help them fill their job openings. For example, we assisted Safeway in hiring over 300 people for their stores in Dublin. (see attached letters) As we head into a new fiscal year, beginning July 1, 2002, we would like to request additional funds ($10,000) to support the efforts of the Th-Valley One-Stop Career Center. The overall mission ofth.e Th-Valley One-Stop Career Center is to provide resources and services in support of employers and all job, education and training seekers. Examples of services for employers include: · Free posting of job orders at the nearest One-Stop Career Center by dialing (888) 411-HIRE. · Facilities for on-site interviewing and recruitment. · On-site assistance for plant closures or lay-offs. ATTACHMENT 16 4125 Mohr Avenue, Suite K Pleasanton, CA 94566 phone (925) 417-2040 C~nnecting People with Opportunities f~r Emp~nent THE TRI-VALLEY ONE-STOP CAREER CENTER, PLEASANTON Examples of resources and services available for all job, education and training seekers include: · Job listings. · Computers with Intemet access through T-1 technology. · Software for resume writing and career development. · Fax and phones for employer contact. · Job search workshops. (i.e. Resume Writing, Interview Preparation, etc.) · Labor market information In addition, One-Stop Career Centers have target programs, such as Welfare to Work, CalWorks and the Workforce Investment Act. Through these programs, qualified applicants could receive additional services such as case management, in-depth assessment testing to determine interests, skills and potential barriers to employment, and paid training and supportive services (i.e counseling). Many organizations such as Job Corps (youth employment), the Department of Rehabilitation, EDD, and Allied Housing provide services to Dublin residents at the Career Center. We also have a partnership with the local high school Career Technicians to provide specialized assessment testing services to their students upon request. This is just a glimpse of the types of services that we will be providing for residents of the City of Dublin. I have attached a budget breakdown to this letter. We are excited about the new fiscal year, and look forward to working with the City of Dublin. If you have any questions, feel free to reach me at (925) 417-2040. Thank You, Jeff Baker Director Th-Valley One-Stop Career Center 4125 Mohr Avenue, Suite K Pleasanton, CA 94588 4125 Mohr'Avenue, Suite K Pleasanton, CA 94566 phone (925) 417-2040 fax (925) 417-2145 Connecting Peo~e with Opportunities forESt THE TRI-VALLEY ONE-STOP CAREER CENTER, PLEASANTON Budget 2002-2003 Requested Budget: $10,000 Salaries: $8,000 Supplies: $500 Equipment: $1000 Operating Expenses: $500 Total: $10,000 4125 Mohr Avenue, Suite K Pleasanton, CA 94566 phone (925) 417-2040 fax (925) 417-2145 NORTHERN CALIFORNIA DIVISION SAFEWAY, c. 5918 STONERIDGE MALL ROAD PLEASANTON, CA 94588-3229 November 7, 2001 To The Director of Pleasanton Career Center; On behalf on my company and myself, we would like to thank you and your staff for allowing us to utilize your facility and your services during our past week long job fair that took place the week of October 18, 2001. We were most pleased with the number of qualified applicants that we were able to interview for positions in our new Safeway store in Dublin. With your staff's help we were able to staff the entire store with applicants that attended the job fair. We received over 300 applications and hired 145 people for immediate positions with our company. Not only were we satisfied with the quantity of applicants we were also satisfied with the quality. We look forward to working with your staff again in the near future to help us staff the second store coming to ~this area in early January. And we look forward in continuing to provide this community with stable jobs. Since}ely, 5d~ester R~in'' Human Resources SAFEWAY, INC. l~Recycled Paper NORTHERN CALIFORNIA DIVISION SAFEWAY, c. 5918 STONERIDGE MALL ROAD ® PLEASANTON CA 94588-3229 January 11, 2002 To Whom It May Concern: On behalf of my employer and myself we would like to thank The Tri-Valley One Stop Career Center in Pleasanton for their help in assisting us in the recruitment and hiring of over 200 new Safeway employees. This is the second time we have used the career center for such services and we are very proud of the partnership that we have been able to form with the Career Center. Because of the services offered at the One Stop, they were able to save us several hundred dollars in advertising, building, and administration fees. Not to mention the cost that they would have saved us had we used a Recruiting Firm. In which charge an estimated cost of 15% of total salaries. With the help of the Career Center we were able to interview and screen a total of 500 applicants. In which 200 of those were offered jobs on the spot. A Total of 178 accepted and was able to pass all post offer policy requirements. In closing, it is save to say that the job fair would have not been a total success had it not been for the services offered at the Tri-Valley One Stop Career Center in Pleasanton. Safeway, Inc.  Recycled Paper