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Home My WebLink About8.4 Tobacco Educ Prgm CITY CLERK File # 0560-90 AGENDA STATEMENT CITY COUNCIL MEETING DATE: MARCH 21, 2000 SUBJECT: Dublin Merchant Tobacco Control Education Program Report Prepared by: Gary L. Thuman, Police Chief ATTACHMENTS: Youth Smoking Prevalence Study, 1996 Alameda County Tobacco Control Program Mini-Grant Budget Adjustment RECOMMENDATION: 1. 3. Receive report Approve acceptance of $2,698 mini-grant to educate Dublin Merchants that sell tobacco products to improve understanding of federal, state and local tobacco control laws If desired, provide direction to Staff regarding additional action or study FINANCIAL STATEMENT: Grant amount of $2,698 is funded by Proposition 99, The Tobacco Tax Health Protection Act administered by the State Department of Health Services. Funds are administered locally by the Alameda County Department of Public Heath Services. No matching funds are required. DESCRIPTION: In May 1999, Dublin residents noticed an increasing number of high school students smoking in Dublin. This is supported by the 1996 California Tobacco Survey that indicated youth smoking in Alameda County increased from 8.1% in 1993 to 11.7% in 1996 (Attachment 1). The American Lung Association of the East Bay was contacted and they suggested organizing a coalition and affiliating with the Alameda County Tobacco Control Coalition. As a result, the Dublin Tobacco Control Coalition was formed. Representatives from the Dublin City Council, Janet Lockhart; Dublin Police Services, Gary Thuman; Dublin Unified School District, Sandy Hare; Valley Community Health Center, Corina Orias; Friday Night Live, Karen Seals, Parent Education Program, Kaaren Sevilla; and Dublin resident, Tom McCormick met and a coalition program was outlined by a representative of the American Lung Association of the East Bay. It was agreed that the coalition should develop a tobacco use program that would target tobacco usage by youth under age 18. The Dublin Tobacco Coalition has arranged for the City, with approval by Council, to be the recipient of a $2,698 grant (Attachment 2) to educate merchants that sell tobacco products about the California, federal, and local laws that control the sale of tobacco products to minors. These funds require no match and are provided by Proposition 99 funds that are administered by the Alameda County Public Health Services, Tobacco Control Division. COPIES TO: ITEM NO. ~ H/cc-forms/agdastmt. doc The grant monies are intended to develop a program that educates merchants regarding pertinent laws, reduces the availability of tobacco products to youth and to counter pro-tobacco-advertising influences in the community. Dublin police officers will go to each of the 20 businesses that sell tobacco products and explain the applicable laws. Merchants will be asked to post required signage and sign a pledge to not sell tobacco products to minors. Trained teams comprised of one adult supervisor and three high school age students will monitor each of the 20 merchants to ensure compliance; violations will be referred to Dublin Police Services for investigation. On May 2, 1999, Valley Community Health Center condUcted a decoy purchase program. Of the 18 stores in Dublin that sold tobacco products at the time, 4 sold tobacco products to underage teenagers, a 22% non-compliance rate. Funding for this program will end on June 30, 2000, however, the Dublin Tobacco Control Coalition plans to have a cadre of community volunteers in place to continue monitoring in conjunction with the Valley Community Health Care Tobacco Control Program. Staff recommends that the City Council accepts the mini-grant, approve the budget adjustment, and direct Police Services to implement the program as previously outlined. Youth Smoking Prevalence: California and Alameda County 1996 As public health advocates, we are locked in a life and death battle with the tobacco industry for the hearts, lungs and minds of our youth. The tobacco industry spends an estimated $1.5 million every day in California - or $547 million annually - on advertising and promotions alone. This amount is more than 5 times greater than the amount being spent on prevention education for youth. Nationwide, spending on distribution of specialty items, i.e. tobacco promotional items, increased from $307 million to $756 million from 1990 to 1994. At the same time, expenditures for coupons and promotions more than doubled from $1.2 billion to $2.6 billion. California Tobacco Survey 1996 Given the aggressive marketing and promotional strategies of the tobacco industry it is no wonder that teen smoking in the United States increased from 27.5% in 1991 to 36.4% in 1997. It is testimony to California's tobacco control efforts that the teen smoking rate managed' to remain lower than the US average dudng the same pedod of time. That trend however has been eroding in the past several years. According to the 1996 California Tobacco Survey, the proportion of "susceptible never smokers" among adolescents 12-14 years of age has increased by 22% since 1993, from 35.5% to 42%. Between the ages of 10 through 14, many teens make the first steps towards becoming smokers when they lose their cognitive determination not to smoke even if they have not yet tried a cigarette. These youth are considered at dsk to experiment and are identified as "susceptible never smokers." The average adolescent who has smoked at least 100 cigarettes in his/her lifetime will smoke 16-20 years before successfully quitting. The proportion of 15-17 year-old California adolescents who have become addicted smokers has increased from 9.9% in 1993 to 12.1% in 1996, a 22% increase. · The prevalence of~,s~.. ~ ng in the last 30 days" for adolescents has also risen from 9.2% ~ 1993, to 11~:g:~ln 1996. This represents a 22% increase since 1993. From 1990 to:.~93i therewa~no increase in this measure. . .. - .~ -.+. ALAMEDA couNTY' (prelimir~ry data) Youth smoking in the County increased from 8.1% in 1993 to 11.7% in 1996. But the increase in smoking was not the same across ethnic lines. · White, non-Hispanic youth smoking prevalence actually decreased · More African American and Asian Amedcan youth became smokers. · There was also an increase in the number of smokers among teens with above average academic achievement. ATTACHMENT I ALAMEDA COUNTY TOBACCO CONTROL PROGRAM Mini Grant Budget Form FOR YEAR JANUARY TO JUNE, 2000 MAXIMUM BUDGET AMOUNT AUTHORIZED; $2698.00 PROJECT: Budget Item Business Education Dollar Amounts CONSULTANT FEES $1328.70 30 hours ~ $44.29 p/hr. TOTAL CONSULTANT EXPENSES $1328.70 OPERATING EXPENSES Volunteer Incentive Awards 480.00 Movie tickets, fast food tickets. $40 limit p~ student Office Supplies 100.00 · Desk supplies, paper, etc. Postage 52.00 FivemailhaEto20merchantq~('~,.52pexenvelope Printin~.dup~Cafion 190.00 547.30 Signs, education materials, notices, meeting Materials & Supplies for Training Sessions Booklets, nourishments, binders etc. TOTAL OPERATING EXPENSES $1369.30 · TOTAL EXPENSES: $2698.00 ATTACHMENT 2 CITY OF DUBLIN BUDGET CHANGE FORM CHANGE FORM # New Appropriations (City Council Approval Required): Budget Transfers: From Unappropriated Reserves From Budgeted Contingent Reserve (1080-799.000) (If Other than General Fund, Fund No - Within Same Department Activity From New Revenues Between Departments (City Council Approval Required) Other :COECREAggB'UD~g~F''~C'CO'IJNT'': '".' ......... ii:-'""~"i~i'OUi~-;~'~O~g~ ~~t~T-::'-~"i'~O'~¥ Name: Name: General Fund - Intergovt Revenue- $2698 County - Tobacco Control Account #: Account #: 001-557-004 Name: Name: Police - General Fund - Contract $1329. Services - Personnel Account #: Account #: 001-20100-740-001 Name: Name: Police - General Fund - Operating $480 Supplies Account #: Account #: 001-20100-713-000 Name: Name: Police - General Fund - Office Supplies $100 Account #: Account #: 001-20100-710-000 Name: Name: Police - General Fund - Postage $52 Account #: Account #: 001-20100-711-000 Name: Name: Police - General Fund - Printing $190 Account #: Account #: 001-20100-716-000 Name: Name: Police - Books and Publications $548 Account #: Account #: 001-20100-720-000 City Manager: Date: Signature ASD/Fin Mgr ~~ ~ Date: Signature REASON FOR BUDGET CHANGE ENTRY: To appropriate additional funds and the corresponding grant revenue for the proposed Alameda County Tobacco Control Program Mayor: Posted By: Date: G:IFIN.4NCEIFREDh~ORD[police tobacco grant budget change, doc Signature ATTACHMENT 3