HomeMy WebLinkAbout3.2 Bike to Work Day
CITY CLERK
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AGENDA STATEMENT
CITY COUNCIL MEETING DATE: April 15, 2008
SUBJECT:
Presentation - 2008 Bike to Work Day
Report Prepared by: Erin Lamberger, Administrative Analyst
ATTACHMENTS:
East Bay Bicycle Coalition letter dated January 7,2008
RECOMMENDATION: Receive and accept the presentation.
FINANCIAL ST A ,JNT: ~e are sufficient funds to sponsor the Bike to Work Day ad
1;~ campaign at the $1,000 level.
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DESCRIPTION: On July 17, 2007, the City Council adopted the Bikeways Master
Plan. One of the elements of the Plan states that, "Bicycle promotional and educational events, such as
Bike to Work Day.. . should be planned and managed by the responsible departments. The City should
coordinate public outreach and involvement with adjacent cities."
Bike to Work Day (BtWD) is a one-day annual regional event held to encourage the use of alternative
modes of transit during the commute to work by the Bay Area workforce. Entering its 15th year, BtWD is
organized in Alameda County by the East Bay Bicycle Coalition (EBBC).
This year, the City of Dublin will help host an Energizer Station at the Dublin/Pleasanton BART station,
consisting of refreshments and other giveaways for commuters who choose to commute via bicycle or
other alternative modes of transportation. Letters soliciting giveaways from local businesses were
distributed in early April.
In order to generate greater interest from commuters this year, the EBBC will conduct a promotional ad
campaign in the 4 to 6 weeks prior to the May 15th event. The EBBC has requested that local agencies
contribute funds to be used in the ad campaign (Attachment). Although the EBBC's letter requests
sponsorship at the level of $5,000, Staff spoke with the EBBC and determined that $1,000 would be a
sufficient contribution from Dublin. As a result of the sponsorship, the City of Dublin's logo will appear
on promotional materials as a sponsor for Bike to Work Day.
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G:\CORRESPONDENCE, STAFF MISClErin\current projectsIBike Master PlanlBike to Work DaylAgenda Statementlagst BtWD Presentation April2008.doc
In addition, the City of Dublin is promoting Bike to Work Day through a number of events scheduled
throughout April and May, including a bicycle safety education class to be held on Thursday, April 17th,
at the Dublin Library from 6:00 to 9:30 p.m. The EBBC and Dublin Cyclery will be promoting this
event at the Dublin Sportsfest taking place on May 4th. Other regional events include a Team Bike
Challenge hosted by the EBBC to promote bicycle commuting for the month of May.
Staff recommends that the City Council receive and accept the presentation.
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~ EAST BAY BICYCLE COALITION
~ P.O. BOX 1736 OAKLAND CALIFORNIA 94604
January 7, 2008
Thursday MaylS, 2008
Erin Lamberger
Administrative Analyst
City of Dublin
100 Civic Plaza
Dublin CA 94568
Re: Sponsorship of Bike to Work Day 2008
Dear Ms. Lamberger:
Enclosed is a proposal for a Bike to Work Day promotional campaign that the East Bay Bicycle
Coalition is planning on coordinating for Bike to Work Day 2008. It's a new and innovative
campaign that will for the first time engage all commuters in the event, not just cyclists. With the
campaign, motorists and transit riders making the bike-transit connections will participate along
with cyclists. If successful as we expect, we hope to expand the campaign to the entire Bay Area
in future years.
For this, we like to extend the opportunity to the City of Dublin to participate in the campaign at
a $5,000 sponsorship level. The budget for the campaign is $80,000 and our goal is to raise at
least $20,000 from cities of Alameda County. Additional monies raised will allow us to extend
the reach campaign. The ACTIA staff is recommending support at the $15,000 level, with
$10,000 in cash and $5,000 in-kind support and the City of Oakland is contributing $5,000 in
cash and over $5,000 in-kind staff time, graphics and printing support. Local Measure B money
is available to fund any contribution from the City of Dublin.
Agencies throughout the Bay Area are working on more sustainable approaches to transportation
planning that address issues of climate change. We think that is wonderful news and believe that
the promotion of bicycle transportation can be a useful component of any such plans. I'd be
happy to meet with you to discuss this opportunity and in particular discuss ways the City of
Dublin can participate more actively in the annual event.
Thanks for your consideration.
Sincerely,
-:S:C::>,..-/ ~4/
Dave Campbell, Chair
dcampbel@lmi.net
510.701.5971
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