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Home My WebLink About7.3 H&CA Assess ReportCITY CLERK FILE # 910-80 AGEN DA STATEMENT CITY COUNCIL MEETING DATE: June 6, 2000 SUBJECT: Heritage and Cultural Arts Assessment Final Report Report Prepared by Bonnie Leonard, Recreation Supervisor ATTACHMENTS: 1) Heritage and Cultural Arts Assessment Final Report RECOMMENDATION: 1) Receive presentation from Staff and Consultant 2) Accept the Heritage and Cultural Arts Assessment Final Report 3) Direct Staffto prepare a long-range plan for heritage and cultural arts programming FINANCIAL STATEMENT: Additional funds will be included in the Fiscal Year 2000-2001 Budget for preparation of the long-range plan. DESCRIPTION: At the October 19, 1999 meeting the City Council approved a proposal for design of a community-wide assessment of art and heritage programming. AMS Planning and Research, national arts management consulting firm, was engaged to perform the assessment. The assessment was conducted using two research techniques: a series of Focus Discussion Groups and a Random Digit Dial Sample Survey. In February AMS consultants facilitated five 90-minute focus group sessions. The focus group topics included: Youth and the Arts · Programming for Heritage and Cultural Arts · The Heritage Center and Its Partners · Public Art · Support for the Arts and Heritage and Cultural Arts A detailed summary of the focus group responses may be found in the Addendum, Section A, of the final report. In consultation with Project Manager Lynne Baer and City Staff, AMS developed the telephone survey. The Survey instrument was approved by the City Council on April 4, 2000. Topics covered in the survey included: · Residents' participation in and preferences for performing, visual arts and heritage activities · Interests in heritage and arts programs in Dublin · Awareness of and support for the City's heritage and cultural efforts' G:h*--Irtg Cult Art Comm\CouncilXheritageassessment66.doc COPIES TO: Heritage and Cultural Arts Commission ITEM NO. ~ In order to complete the total of 400 interviews, over 700 telephone calls were made resulting in a 43.5% response rate. Each interview consisted of 22 questions and averaged fifteen minutes. A copy of the survey instrument may be found in the final report Addendum, Section B. AMS analyzed the data received from the telephone survey using the total sample and a number of subsets, including household characteristics (presence of children) and employment (retired vs. non- retired). The survey results indicted that Dublin residents participate in a wide variety of cultural performances and activities. There is a strong preference for outdoor, "gathering-type" activities: concerts, (particularly country and popular music), fairs and festivals, historic parks and zoos. When asked about attendance at events in Dublin, residents rated outdoor festivals highest. The Heritage Center is recognized as a traditional gathering place and is seen as an appropriate location for weddings and history-related events and activities. Potential Heritage Center activities residents would most likely attend are history exhibits, a re-creation of a historic schoolroom, historical reenactments and tours by interpreters in period dress. When asked about Heritage Center hours, participants indicated that weekend afternoons and weekday evenings are most strongly preferred. Forty- three percent of those asked supported spending tax dollars on improving the museum at the Heritage Center, 31% supported spending tax dollars on heritage and historical programming. Survey results indicate a strong preference for art and cultural events focused around children. Eighty- five percent strongly or somewhat agree that there should be more arts education in the schools. Seventy- seven percent strongly or somewhat agreed with the statement, "Dublin needs more cultural events for my family to attend." Dublin residents' interest in activities for children became most apparent when asked about particular programs to be funded by tax dollars. Fifty-eight percent indicated support for fimding arts education in the schools while 49% would support funds used for arts education for children outside the schools. A variety of family oriented activities including concerts, other live performances, community festivals and celebrations were also perceived as events and programs worthy of supporting with tax dollars. Survey participants agreed that the arts and cultural offerings in Dublin are a source of pride for the community. Although 70% of those questioned strongly agree or somewhat agree that there should be more public art in Dublin, 81% strongly or somewhat agree that there should be more public participation in choosing public art. Only 27% of survey participants support spending tax dollars on public art. It is important to note, however, that 84% of those asked would be willing to support arts and cultural activities with user fees. It is apparent from the survey results that residents are most interested in activities and gathering type events for families as well as events that are tied to community identity. Eighty percent of residents have attended the St. Patrick's Day Festival and 57% attended the Pasta Festival. Location of events p[ays~an important role in participants' attendance. Of those answering the survey, 82% strongly or sOmewhat agreed with the statement, "I would attend more cultural events if they were available in Dublin." The reasons that were provided for attending eVents in Dublin included, events are close to home, to support civic pride, and for convenience. -2- In consultation with the Project Manager and using the results of the survey, the Heritage and Cultural Arts Commission will develop a long-range plan for heritage and cultural arts programming. The plan will be brought before the City Council at a future meeting. It is the recommendation of Staff that the City Council: 1) Receive presentation from Staff and Consultant 2) Accept the Heritage and Cultural Arts Assessment Final Report 3) Direct Staff to develop a long-range plan for heritage and cultural arts programming. 7.. tag.e.. Ass..essment' JUNE 6, 2000 ! AMS Planning & Research ' 9 l:5."D.'Street Pktaluma, CA 9495'2 ' 707..77'8~1.8.44.5 Heritage & Cultural Arts Assessment City of Dublin EXECUTIVE SUMMARY MAY 2000 AMS Planning & Research 915 D Street Petaluma, CA 94952 707.778.8445 Methodology Executive Summary The City of Dublin hired AMS Planning & Research (AMS) in November 1999 to assess the culture, heritage and arts interests of Dublin residents. The purpose of the assessment is to provide information to the City to assist with the development of a community cultural plan. AMS used two research techniques--focus group discussions and a telephone survey--to gather input from Dublin residents about their interests in culture, heritage and the arts. Throughout the progress of the assessment, the consultants worked closely with Bonnie Leonard, Recreation Supervisor, Lynne Baer, the City's arts advisor and with members of the newly appointed Heritage and Cultural Arts Commission. At the outset of the study five aspects of Dublin's cultural life were selected for analysis during the focus group discussions. The topics chosen were Programs, Youth and Arts, Public Art, the Heritage Center and Support for the Arts. City staff members and the Commission then worked to recruit six to twelve participants for each focus group. During February 2000 five 90 minutes focus group sessions were facilitated by the consultants, who transcribed the results to USe in developing the telephone survey. Shortly thereafter the consultants worked closely with the City staff to develop the telephone survey. Topics covered in the survey included residents' participation in and preferences for performing, visual arts and heritage activities, their interests in arts and heritage programs in Dublin, awareness of, and support for the city's cultural and heritage efforts. The final survey had 22 questions and took approximately 15 minutes to administer. A random sample of Dublin's residents over 18 years of age was selected to participate in the survey by a Random Digit Dial process. A total of 400 interviews were completed. The results of the focus groups discussions and AMS Planning & Research May 2000 Executive Summary Dublin Heritage & Cultural Arts Assessment Profile of the Survey Respondents Analysis of the Data the survey have been presented to the Commission and the City Council will consider the findings at its meeting on June 6, 2000. The survey results mirror the population of Dublin and the findings are within a 95% confidence level for a 5 percent variation in responses. Most of those who participated in the survey are married (70%) and live in households with three or more people (55.7%). The respondents were well educated; 26.2% have Bachelors degrees or higher, 9.4% have Associates Degrees and 26.7% have completed some college. They represent all age groups (the survey was limited to those over age 18), with most falling between ages 35 and 64. The respondents represent households in all income brackets; over 50% reported household income of $75,000 or greater. The data were analyzed using the total sample and a number of subsets, including household characteristics (presence of children) and employment (retired vs. non retired). To assist with understanding and characterizing the arts and heritage audience, AMS classified the respondents to the survey into one of six arts consumer segments, based on their answers to three key questions: · level of interest in arts activities · the role the arts play in their life · frequency of participation in arts activities The six arts consumer segments are: 1. "Core Arts Patrons" are characterized by very high frequency of attendance (10+ times/yr.). 2. "Familiar Faces" are personally invested in the arts, but get out less often than "Core Patrons". 3. "Grazers & Tag-Alongs" get out regularly, but are not very interested in the arts. 4. "Blockbuster Audiences" attend rarely, and have little connection to the arts. 5. "Hidden Arts Audiences" rarely get out, but have high interest levels. 6. "Outreach Targets" have no interest or frequency of attendance. Three in ten respondents from Dublin were either Core Arts Patrons or Familiar Faces. These results indicate a good portion of the population is interested in arts and cultural activities. AMS Planning & Research 2 May, 2000 Executive Summary Dublin Heritage & Cultural Arts Assessment Profile of the Survey Respondents Analysis of the Data the survey have been presented to the Commission and the City Council will consider the findings at its meeting on June 6, 2000. The survey results mirror the population of Dublin and the findings are within a 95% confidence level for a 5 percent variation in responses. Most of those who participated in the survey are married (70%) and live in households with three or more people (55.7%). The respondents were well educated; 26.2% have Bachelors degrees or higher, 9.4% have Associates Degrees and 26.7% have completed some college. They represent all age groups (the survey was limited to those over age 18), with most falling between ages 35 and 64. Th6 respondents represent households in all income brackets; over 50% reported household income of $75,000 or greater. · · · The The data were analyzed using the total sample and a number of subsets, including household characteristics (presence of children) and employment (retired vs. non retired). To assist with understanding and characterizing the arts and heritage audience, AMS classified the respondents to the survey into one of six arts consumer segments, based on their answers to three key questions: level of interest in arts activities the role the arts play in their life frequency of participation in arts activities six arts consumer segments are: 1. "Core Arts Patrons" are characterized by very high frequency of attendance (10+ times/yr.). 2. "Familiar Faces" are personally invested in the arts, but get out less often than "Core Patrons". 3. "Grazers & Tag-Alongs" get out regularly, but are not very interested in the arts. 4. "Blockbuster Audiences" attend rarely, and have little connection to the arts. 5. "Hidden Arts Audiences" rarely get out, but have high interest levels. 6. "Outreach Targets" have no interest or frequency of attendance. Three in ten respondents from Dublin were either Core Arts Patrons or Familiar Faces. These results indicate a significant portion of the population is interested in arts and cultural activities. AMS Planning & Research 2 May, 2000 Executive Summary Dublin Heritage & Cultural Arts Assessment Attendance at Cultural Events Interests in the arts Attendance, Events in Dublin The survey results indicated that over the past year Dublin's residents have attended a wide variety of cultural performances and activities. The most popular types of performances among the respondents are country/popular concerts, musical theater and folk/traditional concerts (about 40% of respondents have participated in these events). Nearly two thirds of Dublin residents have attended fairs (craft and art), historic parks, and zoos. Approximately one-third of Dublin residents has frequented a museum (science center, history, natural history, folk and modem art) in the last year. Dublin residents' preferences in the arts reflect their patterns of attendance. They report strongly liking Broadway musicals (35% of respondents rate their "like" for them a 9 or 10). They also feel very favorably toward pop or country performances (27% rated them a 9 or 10). Around 30% of respondents rate art or crafts fairs a 9 or 10 as well. They also express strong interest in historic parks or monuments (28% rating them a 9 or 10). The residents' attendance patterns at events in Dublin over the last year reflect their interests. The most popular events in Dublin are the outdoor festivals; 80% of residents have attended the St. Patrick's Day Festival and 57% have attended the Pasta Festival. Dublin's residents also indicate they "like" historic parks and monuments and 41% have visited the Heritage Center. Respondents also indicate that they have taken notice of Dublin's public art. On average they take time to look at it five times per year. They also pay attention to the cultural programs at the Civic Center; they look at the art displayed there on average twice per year and attend the concerts offered there on average 1.66 times per year. When asked if they are more or less likely to attend cultural events if they are in Dublin, 226 respondents answered they are more likely and 80 answered they are less likely. Of those who are more likely, the reasons they provided include events are close to home, to support my civic pride and for the convenience. The reasons provided by those who are less likely to attend include that they are not interested in available activities, that they perceive events of better quality are available outside of Dublin and that they do not hear about events. AMS Planning & Research May, 2000 Executive Summary Dublin Heritage & Cultural Arts Assessment Attitudes - Arts in Dublin Frequency of attendance Marketing Heritage Center Respondents expressed that the arts and cultural offerings in Dublin are a source of pride for the community (42% strongly, agree, 45% somewhat agree). However, a significant portion of residents feel they would attend more cultural activities if more were available in Dublin (37% strongly agree, 45% somewhat agree) and that Dublin should have more varied cultural activities (30% strongly agree, 47% somewhat agree). A smallermyet significant--segment expressed that they would attend more cultural activities if they cost less (29% strongly agree, 31% somewhat agree). However overall respondents more strongly expressed a desire for a greater variety of programs than for lower costs. Repeat Attenders, the arts market segment who are interested in the arts but do not get out as often core audience, would be more likely to attend arts events if more were available locally. Outreach Targets, who have no established interest/frequency of attending, would also be more likely to attend events if more programs were available in Dublin. Dublin's residents participate in arts events frequently. More than one-third of Dublin residents report that they attend a cultural event once per month. Greater than 80% attend an event at least once per year. The respondents' frequency of attendance at performing and non-performing events is nearly the same. Most of Dublin's residents learn about the cultural activities in the community through printed media. Over 30% report learning about events through a mailer or brochure. Approximately one-third also rely on local newspapers (31% - The Valley Times, 20% The Herald). However, many Dublin residents find it difficult to find out about local cultural activities; 26% strongly agree it is difficult and 34% somewhat agree. Nearly half, 41%, have visited the Heritage Center in last year. However respondents do not visit frequently, on average between once and twice per year (1.57 mean). Retirees are more aware of the Heritage Center than non-retirees. In terms of programs, people are interested in seeing history-related activities in the Heritage Center, including history exhibits, a re-creation of a historic schoolroom, historical reenactments and tours by interpreters in period dress. Respondents feel the heritage center is a setting that should be used as a museum and would like to see both history and art exhibitions mounted there. AMS Planning & Research May, 2000 Executive Summary Dublin Heritage & Cultural Arts Assessment Public Art Arts and Children Funding Respondents also recognize that the Heritage Center, a former gathering spot, is an appropriate place for weddings and other special events. The majority of respondents stated that they are most likely to visit the Heritage Center on weekend afternoons, followed by weekday evenings and weekend mornings. As would be expected, non- retirees prefer weekend afternoons while retirees show no real preference for an open time, except that they would not visit the Heritage Center on weekday evenings. Also as would be expected, those with children at home would be mostly likely to visit on weekend afternoons followed by weekend mornings. Those without children at home also are most likely to visit on weekend afternoons and next prefer weekday evenings. Resp~ondents feel positively about the public art in Dublin; a majority of respondents (70%) disagree with the statement, "nobody cares about public art." On average Dublin residents have taken time to look at it closely at the Art in Public Places four times per year. They feel there should be more public art in Dublin (70% agree) and that community member~ Shb~ld have input in its selection. The respondent's indicate that Dublin's residents overall are not familiar with the Dublin Fine Arts Foundation (only 31% know of it). However, those who have attended a cultural attraction in Dublin have a much greater awareness of it (82% know of it). Respondents place a high priority on providing arts and culture for children. A significant number (85%) agree that the schools should offer a greater number of cultural activities for children. Residents also feel (76% agree) there should be more cultural opportunities for families in Dublin. Seventy-one percent of Dublin's residents support tax dollars being used to fund the arts. The support is greater among those who have not heard of the Heritage Center than those who have (80% vs. 67%). Support is also slightly greater among those who are in the workforce than retirees (74% vs. 62%). When asked about which particular programs they are more or less likely to support funding, Dublin residents' interest in activities for children became evident. 58% are more likely to support tax dollars being used to fund arts education in the schools (than for other programs) and 49% are more likely to support funds used for arts education for children outside of the schools. To follow are their preferences for using tax funds for support: improving the museum at the Heritage Center, concerts and other live events, community AMS Planning & Research May, 2000 5 Executive Summary Dublin Heritage & CulturaI Arts Assessment festivals, historical programming, public art and adult art education programs. It is interesting to note, that after programs for children, residents hold as a priority transforming the Heritage Center into a museum. AMS Planning & Research May, 2000 I ' 1 ' '1 Heritage & Cultural Assessment City of Dublin Public Survey Results Presentation to City Council June 6, 2000 Research Goals Gain a base level of understanding of the public's interest in, and support for, heritage and the arts. Gauge involvement with arts and culture through identification of, interest in, role of, and frequency of attendance at arts and heritage programs. Distinguish competitive activities and interests in the region. Determine interest in, and attendance at, specific types of arts and heritage programs in Dublin. Understand barriers to more frequent attendance at arts and heritage events. Determine Dublin residents' interest in and attitude toward the City's public art. Understand the prevailing outlook toward funding alternatives for the City' s arts and heritage programs and facilities. AMS Planning & Research 2 1 1 I I '1 ' I ~ 1 ..... 1 ? -'1 ' I 1 ' I i ' 1 ' i 1 ' I I ' I Se~ving The Arts & Entertainment Methodology AMS Planning Sample drawn from listed telephone numbers of households located in ZIP codes within the City of Dublin. To augment the survey a sample of randomly-generated telephone numbers was purchased ("random digit dialing" method). A total of 400 interviews were completed. Adults 18+ were eligible. To reduce sample bias, males and females were sampled in equal numbers. The margin of error is +5% (maximum) at the 95% confidence level. The response rate was 43.5% (43.5% of those called agreed to participate in the survey). The average survey duratiqn was 12.5 minutes. - A certain amount of bias from self-selection is typically observed in surveys of this nature. In other words, people with an interest in the subject matter tend to complete the survey at higher rates.than people who are not interested in the survey topic. In fact, respondents had somewhat higher education levels, on average, than the Dublin area base population. (Education levels are closely associated with arts participation.) To reduce the effects of bias from self-selection, the sample data were weighted to actual area education levels. & Research 3 ' -1' 1 '-1 1 ' 1 Serving The Arts & En~inment 1 I 1 ' ] ~ 1 ' 1 ' 1 I ....... 1 ' I 1 "'1 - 1 Methodology Analysis of the data collected in the survey has been done for: - The total sample (all those surveyed) Further analyses have also been drawn of the answers by - Retired (97)/Non-Retired Persons (301) - Those who have children under age 18 in the home (145)/those who do not have children at home(255) Answers to particular questions were looked at in depth by those who indicated: - Participation/Interest in the Arts - Attendance at and Awareness of Dublin Arts and Heritage Programs AMS Planning & Research 4 ' ' ] ' '1 ' 1 ' 1 ' 1 .... 1 .....1 ' 1 ' 1 '- ] ' 1 'I 1 1 ...... ] Focus Groups - Programs Participants were aware of programs ranging from concerts at the Civic Center, St. Patrick's Day Festival, Pasta Festival, summer concerts Participants were also aware of the Heritage Center offerings, the arts shows at the Civic Center and the Art in the Parks program Many felt that the "arts in Dublin are hidden" Others expressed many don't know about the cultural programs and that there is a lack of focused publicity Participants get their information about programs from mailers, newspapers, activity guide, through the schools and through word of mouth Those who attend the cultural programs in Dublin do so for enjoyment, because they "heighten the humanness of the conununity," because they are economical and to support the city Programs the community lacks include walking tour, pioneer history programs, community theater, series of speakers and a "place to come together" They believe in planning programs the city should capitalize on the Dublin name and should not duplicate other places Constituents who feel they are not served by existing programs are teens, the elderly, adults interested in the arts and young married couples AMS Planning & Research 5 Focus Groups - Youth The arts activities OUTSIDE SCHOOL include Private classes (very full) Recreation center classes Summer concerts Teen concerts St. Patrick's Day and Pasta Festivals Martial arts Farmers market Movies Participants are interested in receiving more information about programs AMS Planning & Research 7 Serving The Arts & Entertainment Focus Groups- Heritage Center Image of the Heritage Center >> People do not attend >> It's hokey >> It is run down and never open >> Scary at night >> It is unchanging, nothing changes Potential programs for the Heritage Center >> Exhibits, professionally done >) Remodel schoolhouse and bell tower >> Art shows >> Concerts, picnics >> Heritage festival >> Convert into a themed shopping center Marketing the Heritage Center )> Sign on Dublin Blvd. >> Postcards, flyers >> Need some sort of logo AMS Planning & Research 8 Serving Th~ Arts & E~tertai~rne~t Focus Groups - Public Art What should public art be in Dublin? >> Reflective of the community >> Any medium >> Not commercial >> Meaningful to this community >> Funded by citizens Not selected by the city - citizens should have a say Thoughts on existing public art Art in the Parks reflects the community The art at the Civic Center is confusing Labels/plaques would help people understand it The "plane wreck" sculpture isn't good for the city's image Selection process AMS Planning & Research Public vote Community opinions Seek outside help/talent in selecting Commission should get ideas from the DFAF and the public 9 The Arts & Entertainment ' 'l 1 .... ] .... 1 1 ' ] r ] I 1 1 1 "'-I - ] ' I Focus Groups- Support · 'l Knowledge of support >> Dublin Fine Arts Foundation - works with schools >> Not a lot of public awareness of the support >) City has designated budget for support of the arts >> The support is pathetic [for the arts] for a city this size >) There is a lack of interest in support >> Community doesn't' appreciate the value of arts >> People are too busy [to support the arts] )> Few people are involved in [supporting] the arts Additional thoughts, support: >> There should be a fee to developers >> Corporations should be tapped >> Wealthy individuals >> Don't think people would support $ for arts programs, but would for a facility AMS Planning & Research 10 Overall I ' 1 ' 1 '- Survey Results Interest in the Arts INTEREST IN ARTS AND CULTURAL ACTIVITIES l [] Extremely Interested [] Very Interested [] Somewhat Interested [] Not too Interested [] Not Interested City of Dublin National Study Virginia. Small City )bio - Suburban Town Oregon - City California. County California - City 0% 10% 20% 30% 40% 50% % of Sample 15% ~ 60% 70% 80% 90% 100% 0% Dublin's r.esid, en. ts' interest in the arts IS Slmlla. r..to that in other US c,tles. Note: numbers are rounded to the nearest whole number (some totals AMS Planning & Research City of Dublin ' I I ' 1 1 ...... National Study Virginia - Small City Ohio- Suburban Town Oregon -~ City California- County California - City Dublin residents are very interested in the arts and think arts play an important role in their lives. ROLE OF ARTS AND CULTURAL ACTIVITIES IN LIFE II Major role [] Minor role [] No role at all 61% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% % of Sample .... 1 ~ 1 ' I r I ] 1 ' --1 -- 1 I .... 1 ' 1 ' 1 -- 1 .... 1 Arts Consumer Market Segmentation "Core Arts Patrons" are characterized by very high frequency of attendance (1 O+ times/yr.). "Familiar Faces" are personally invested in the arts, but get out less often than "Core Patrons". 3. "Grazers & Tag-Alongs" get out regularly, but are not very interested in the arts. "Blockbuster Audiences" attend rarely, and have little connection to the arts. 5. "Hidden Arts Audiences" rarely get out, but have high interest levels. 6. "Outreach Targets" have no interest or frequency of attendance. All respondents were classified into one of six arts consumer segments based on their answers to three key questions:' > level of interest in arts activities > the role the arts play in their life > frequency of participation in arts activities AMS Planning & Research 12 Arts Consumer Segmentation Dublin Compared Almost three in ten Dublin residents are "Core Patrons" and "Repeat Attenders" of arts events. Dublin compares favorably with other US Cities [] Outreach Targets [] Hidden Arts Audience [] Blockbuster Audience 100% : ~,:,,.,: ~, , [] Grazers & Tag-Nongs 80% - [] Repeat Attenders 70% ,,, 60% [] Core Arts Patrons ~- 50% ~ 40% IL, o 30% 20% 10% 0% 13 Dublin attendance patterns 1 ' I ' I I I i 1 1 I Which kinds of performing arts events do Dublin's residents attend? are similar to other US Cities 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% AMS Planning & Research 14 Serving The Arts 8, Entertainment Attendance at arts programs (annual attendance) More than one-third of Dublin residents attend a cultural event each month Greater than 80% attend an event at least once per year Frequency of attendance at performing and non- performing events is nearly the same Dublin's residents have a strong level of participation in the arts 5-9 Times 23% 5-g Times 25% Live Performing Arts 10+ Times Zero Times 13% 16% 1-4 Times 48% Arts & Cultural Attractions 10+ Times Zero Times 14% 19% -4 Times 42% AMS Planning & Research 15 1 1 -- 1 ' 1 1 ...... 1 ' 1 ' I ' 1 ..... 1 1 1 ' 1 1 1 I ' ~ ' 1 ' 1 Types of Performing Arts Events Attended t Almost one-half of Dublin's residents attend Country & Popular Music or Musical Theater Events Fewer have attended Jazz (25%), Classical (22%) or Opera (10%) Over one-third have attended stage plays or children's theater Attendance patterns mirror interests Dublin's attendance patterns are much like those seen throughout the country AMS Planning & Research 16 I ' I i .... l ......1 ' 1 I 1 .... 1 ....... I I I .... l 1 ] I ' 1 1 ' 1 5( r,:~.q The Arts, ~ Entenainmem 80% 70% 60% § 50% · - 40% o~ 3O% 20% 10% O% Attendance at cultural arts attractions AMS Planning & Research 17 Types of cultural arts attractions attended 75% of Dublin's residents attended a craft fair in the past twelve months; 61% went to an art fair. Three out of five residents also attended outdoor attractions - historic parks, nature centers and zoos About one-third of Dublin's residents have attended science, history and natural history museums Only about one-quarter attended an art museum Dublin's residents attend ethnic/folk exhibits more than modern and traditional exhibits For a population with many young families, attendance at Children's Museums (17.%) is lower than expected. However there is no major children's museum in the Tri Valley Area AMS Planning & Research 18 ' '1 1 ' I i 1 ' '1 ....... 1 I ' I 1 i -'1 .... 1 - --1 ' I ..... I 1 1 ....... 1 ' 1 ,-J' i2 [_. [ .... '[.._ Se~ gTheArts & ~in Entertainment Interests vs. attendance - performing arts The interests or "likes" of Dublin' s residems in various art forms reflect their attendance patterns. In planning programs in the future in Dublin, both attendance patterns and interests of the population should be considered. Musical Theater II 21% Classical Music / -- T T __ ~ I I I I FoI~T.d'I Music Dance /I /I __ _ III Children'dFamily Th.,r __/I--~ ~/o 1~/o ~/o ~ ~/o ~/o ~ 7~/~ ~/o ~/o 1~/o Strongly Like % of R~ S~ongly Dislike AMS Planning & Research 19 Se~ing Arts I tIl~I ItlIiI I I Dublin's residents like fairs (crafts and art) - and they attend them They also like outdoor cultural activities Interests generally reflect attendance patterns AMS Planning & Re Interests vs. attendance - cultural arts attractions Craft Fair Art Festival Historic Site Science Center Natural History Museum History Museums Tradi§onal Art Children's Museum Modem Art [ I 32% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% % of Respondents Strongly Like Strongly Dislike 1 Serving The Arts & Ente~inment I Attendance at cultural events in Dublin 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% AMS Planning & Research 21 · I 1 1 ' 1 ' 1 ' -1 - ] ' 1 '' I 1 ' I - 1 ' I ' 1 ' 1 ' 1 ' 1 - 1 ' 1 AU:endance at cultural events in Dublin 8 of 10 residents claim to have attended the St. Patrick's Day Festival last year The second most popular event is the Pasta Festival (57% attended) Fewer report attending the fall festival Attendance at these events relates reported interest in crafts fairs and festivals and general interest in outdoor events Though not attending frequently, over 41% report having visited the Heritage Center AMS Planning & Research 22 ¢~.~.,~,..,~~-_ ~' '~- '7'5 .' ~. i~Jllff._l 31 ~q i l ~q ICl:! ffi I,'dl 121 llil I l The Arts & Entertainment 1 ' 1 ' I 1 1 1 ...... I ' I ' '1 -' '1 ' '1 Frequency of attending Dublin cultural attractions 'l Residents of Dublin take notice of public art about 5 times/year, on average They take time to look at the exhibits at the Civic Center about 2 times/year Residents attend concerts at the Civic Center an average of 1.66 times/year. The Heritage Center is attended a little more often than once (1.57) in a year. This is a positive showing for a local cultural site 4.50 - 4.00 - 3.50 3.00 2.50 2.00 ///II ~.50 1.00 0.50 0.00 , t I , , AMS Planning & Research 23 I } 1 - ' 1 ..... I ' ! 1 - 1 · 1 ..... 1 - 1 ~ '1 1 · ~ 1 Where do Dublin residents hear cultural events? about local · Dublin residents report reading about events in the Valley Times, The Herald and in direct mail · About 6% learn about events on the Web · "Other" sources included: -Chamber of Commerce publication -Bay Area Parent -Ads in stores and at the gym -Yellow pages -Outdoor banners -Radio · Dublin residents find it difficult to find out about cultural events -26% strongly agree -34% somewhat agree 35% 30°/o 25o/o 20o/'0 15% 10% 5% TOP SOURCES OF INFORMATION ABOUT DUBLIN ARTS AND HERITAGE PROGRAMS ( TOTAL SAMPLE, N=393) AMS Planning & Research 24 ' I · 't .... 1 ' 1 I 1 ' 1 .... 1 ....1 ' -1 ..... 1 ' I 1 ....... 1 ' '1 Heritage Center 41% of those surveyed visited the Heritage Center in the last year The Heritage Center is attended between once and twice a year (mean = 1.57 times/year) There is a greater awareness of the Heritage Center among the retired population than the non-retired population (89% vs. 61%) AMS Planning & Research 25 Serving The Interest in Heritage Center activities Weddings/Events Historical Exhibits Art Exhibits Recreate School Room Historical reenactments Concerts Guided Tours Art Classes Historic Lectures Play Readings Most Interest 0% lO% 20% 30% 60% 70% 10.9% % of Respondents 40% 50% 18.8% 19.1% I 21.0% Least Interest 80% 90% 100o/o 23.7% 16.3% 41.4% 12,0% 11.8°/<, 39.2% 26 ' 'l ' 1 1 " 1 1 " I ' 'l ' I 1 1 1 I 1 ....1 ' 1 ' 1 ' '1 -~--r--~-~-L ~---~~'~ · t ....... '-- !--- Interest in Heritage Center activities ,ming Ih~ Art~ & £nt~rtainm~nt ' I - -1 Form follows function- people are interested in seeing history-related activities in the Heritage Center, including - Historical exhibits - Recreation of the historic school room - Historical reenactments - Tours by interpreters in period dress People also recognize the Heritage Center- a former gathering place as a school and church - is an appropriate place for people to gather for special events AMS Planning & Research 27 · -i '-'1 1 1 ....1 1 ' 1 1 ' 1 ' 1 1 '! 1 1 1 ' 1 Center hours :~ _~ ~. neraa~e -~re~rre~ 100% 90% 80% -- 70% -- 60% 500/0 40°/0 300/0 200/0 10°/0 0% Weekend Weekday Weekend Weekend Weekday Weekday Afternoon Evening Morning Evening Afternoon Morning [] More Likelyto Visit [] Less Likelyto Visit [] EquallyLikelyto Visit 'l AMS Planning & Research 28 I ....1 1 ' I ' I 1 1 .....1 ' 'i 1 ' 1 ........ 1 ' -I '- 1 ....... l '-' 1 ! 1 1 Serving The Arts & Entertainment Heritage Center - preferred hours Residents are interested in seeing the Heritage Center open during non-working hours There is interest in weekend and evening hours AMS Planning & Research 29 ~I I~IIIm~lI~lllII Th~ A~t~ & Entertainment Heritage Center- preferred hours Adults with Children vs. No Children at Home I [] More Likely to Visit [] Less Likely to Visit [] Equally Likely to Visit Weekend Weekend Weekend Weekday Weekday Weekday Morning Afternoon Evening Morning Afternoon Evenings 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% -Tm 0 0 0 0 Z Z Z Z Serving The A~ts & Entertainment 'i I .... 1 1 ......1 '- ~ ..... 1 ] 7 .....1 ..... 1 - "1 - I - 1 ' 1 ' 1 ' I Heritage Cemer- preferred hours Retired vs. Not-Retired More Likely to Visit [] Less Likely to Visit I Equally Likely to Visit Weekend Morning 100% Weekend Afternoon Weekend Evening Weekday MorningVVeekday Afternoon Weekday 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Attitudes - Arts and Culture in Dublin Residents expressed they would attend more arts and cultural programs if more were available in Dublin - 37% strongly agree, 45% somewhat agree Residents would attend more cultural/arts programs if they cost less - 29% strongly agree, 31% somewhat agree Most of those surveyed feel Dublin's arts and culture are a source of pride for the community - 45% strongly agree, 42% somewhat agree Many feel Dublin should provide more varied arts and culture - 30% strongly agree, 47% somewhat agree AMS Planning & Research 32 · I 1 ' I Serving The Arts & Entertainment Attitudes - Concert Locations Most residents feel the Civic Center is a good location for outdoor concerts Residents are UNDECIDED if they would attend more concerts if they were held INDOORS Somewhat Strongly Disagree Disagree 10% 6% Somewhal Agree 42% iiStrongly Agree 42% Civic Center Location Would Attend More if Indoors Strongly Strongly Disagree Agree 15% 18% Somewha~ Disagree 35% omewhat Agree 32% AMS Planning & Research 33 I 1 i I I I i 1 I 1 I 1 - 1 I 1 i 1 I Most residents feel more public participation is needed in selecting public art Most residents DISAGREE with the statemem, "nobody cares about public art." A majority feels that there should be more public art throughout Dublin AMS Planning & Research Attitudes - Public Art 8omewhat Strongly Disagree Disagree 13% 3% Strongly Agree 41% Somewhat Agree I More Participation [ 43% Strongly Ag Fee Strongly 8% Somewhat Disagree ~ Agree 39% 22% Somewhat More Public Art Disagree 31% Somewhat Disagree 20% Strongly Disagree 10% Strongly Agree 32% Somewhat Agree 38% Nobody Cares About Public Art - ] / ' I ' / I 1 I ' 1 ' ~ · 1 ' 1 1 ....1 ! 1 " ) ~ I tying The Arts & Entertainment Awareness of Fine Arts Foundation There is not a high level of awareness of The Dublin Fine Arts Foundation AWARE NOT AWARE Retired Not Retired Did Not Attend Dublin Event Attended Dublin Event Total Sample 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% % of Respondents 100% AMS Planning & Research 35 serving The Arts & Entertainment Arts & Childre, n I [] Strongly Agree [] Somewhat Agree [] Somewhat Disagree [] Strongly Disagree More arts education in schools More family cultural events 42% 0% 1~ 2~ ~/o 4~ 5~ 6~ 7~ 8~ 100% % of Respondents There is strong support for arts in schools and family cultural events AMS Planning & Research 36 Tax dollars for arts and culture Total Sample l/lmmmmii 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% [] Should [] Should Not t Strong support for using tax dollars for arts and culture - The retired population is less likely to support tax dollars going toward the arts Preferences, use of tax dollars 70% 60% 50% 4O% 3O% 20% 10% 0% [] More Likely [] Equally Likely [] Less Likely lin order of preference 0 t- ID AMS Planning & Research 38 b~l~l ~ II~I ~i Il Iii ~[I Il Serving The Art~ & Entertainment Preferences - funding, if tax dollars unavailable 100% 90% --- 80% - 70% - 60% - 50% - 40% - 30% - 20% - 10% - 0%- T r Corporate Private Donations USer Fees Donations 82% of the residents were likely to fund arts and culture with user fees AMS Planning & Research 39 ~1 1 1 ' ] - 1 Serving The Arts & Entertainment I ] ] ' 1 ] " '1 ' -1 ' ] ] .... l 1 ' ! Likelihood of attending arts activity by arts consumer segment ' ] Outreach Targets Repeat Attenders Blockbuster Audience Grazers & Tag-Alongs Hidden Arts Audience More Likely [] Equally Likely · Less Likely 29% Core Arts Patrons 21% [ 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% % of Respondents '1 %ervir lhe/tats & Ent~ainment ' I ' I - '1 ] ' 1 ] 1 ' 'l ' I ] ] 1 ] Likelihood of attending arts activity by arts consumer segment CORE AUDIENCE will go where the art is, so it is not as important to them if there are arts opportunities in Dublin REPEAT ATTENDERS (interested in the arts but get out less than Core Audience) would be influenced to attend more arts activities if they were available in Dublin OUTREACH TARGETS (who have no established interest/frequency of attending) are influenced by location, and would be more likely to attend if more programs were available in Dublin AMS Planning & Research 41 It, II S~ The Arts & Entertainment why More or Less Likely to Attend in Dublin 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% CloSe to home 81% Other Easy to get to Location of activities I'm interested in Near other activities I like 2% 2% 10% Mt ~)RE LIH ELY (N-- 226) Other 60% Not interested in available activities Poor Quality Far from activities I like to do Far from friends I2% % ofT LESS )tal Respon .IKELY N=80) ~ ' 1 ..... 1 1 1 ' 1 r 1 1 1 1 ' 1 -- '1 1 ' ! 1 ' I 1 ' --1 ......... ] ' i 5erring The ~rts & Entemainrnent "Other" Reasons "OTHER" reasons MORE likely to attend events if they were in Dublin - to support my city/civic pride - 66 comments - convenience - 17 comments "OTHER" reasons LESS likely to attend events if they were in Dublin - I like to go elsewhere/perception better events outside the city - 26 comments - I don't hear about the events - 10 comments AMS Planning & Research 43 Serving The Arts & Entertainment Sam' in of error +5% WEIGHTED DATA:I: ! o,~..[,..~ ,,.,~,~.. ,~. ,~,.,~. ~-.~ ~o KEY DEMOGRAPHIC VARIABLES TOTAL SAMPLE (N:400)[ Analysis sample weighted for actual SEX: Male 49.00/0 1999 education levels for Dublin Female 51.0% MARITAL: Married 70.0% Single/Never Married 15.9% AGE: 18 - 24 years 7.8% Divorced or separated 9.7% 25- 34 years 10.0% Widowed 4.5% 35- 44 years 26.5% HOUSEHOLD: 1 Person 12.0% 45- 54 years 20.6% 2 Persons 32.3% 55- 64 years 20.2% 3+ Persons 55.7% 65+ years 15.0% EDUCATION: High School or Less 30.4% RACE/ETHNICITY: Asian/Pacific Islander 4.4% Vocational School after High School 7.3% Black/African American 1.3% Some College 26.7% Hispanic/Latino Origin 5.1% Associates Degree 9.4% White/Anglo 82.4% Bachelors Degree 19.9% Other 6.9% Post-Graduate Study 6.3% HOUSEHOLD INCOME: < $15,000 2.2% $15,000 to $24,999 5.9% $25,000 to $34,999 6.9% $35,000 to $49,999 12.3% $50,000 to $74,999 21.2% $75,000 to $99,999 23.4% $100,000 to $149,999 21.4% $150,000 + 6.8% AMS Planning & Research 44 Heritage & Cultural Arts Assessment City of Dublin ADDENDA MAY 2000 AMS Planning & Research 915 D Street Petaluma, CA 94952 707.778.8445 Contents A: Focus Group Summaries A - 1 B: Survey Questionnaire .B - 1 C: Verbatim Responses Question 9: Sources of Information .................................................................. C - 1 Question 21' Why are you Less or More Likely to Attend Events in Dublin .................. C - 4 Question 12: Other Activities ......................................................................... C- 6 Question 22: Other Comments ...................................................................... C - 12 Dublin Heritage & CulturaI Arts Assessment Focus Groups Summary DUBLIN HERITAGE & CULTURAL ARTS ASSESSMENT FOCUS GROUPS SUMMARY YOUTH What's it like (what do you do) when you're young in Dublin? · Movies · Heavy, organized schedule, sports mostly · Saturday - museum closed · "isn't anything to do" · Places to do things are close by · Mall · Soccer (in San Ramon) · Theater at school · Scouting, Brownies Culture/heritage activities in Dublin? Outside school: · Martial arts · Very little arts · Private classes are swamped · Dance through the rec. center · Hula classes- rec. center · Tumbling · Summer concerts - City Hall · Theater classes- summer camp, winter classes · "Don't see a lot of arts and culture" · St. Patrick's Day Parade · Car show · Pasta festival · Teen concerts Farmers Market Inside School: · Heritage Center/cemetary - 3ra grade · Chores- after school · Arts auction · No art classrooms · Music class- 1 hour/week · Middle school- elective art · 6th grade "wheel" - sample all arts · 7a grade - selecfives · 4th grade band (twice/week) · FAME - parent/volunteer led program, at some schools, lessons in art history, music, 6 lessons/year; some teachers do follow up Monart Program- teacher led drawing lesson High School - a lot of choices in the arts, from entry level to advanced, arts are electives Fine Arts Day - showcase ofvarions arts by parents and other community members Theater Co. gets lots of calls from parents What's not available in Dublin, but should be? · Should extend school day and add arts classes · CA frameworks for art used~ but not consistently · For music lessons, up to 5 classes are assembled in one room · Parent volunteers provide a lot of the arts in the schools · Arts/music are skipped in favor of math and reading · Question: Is there a Chataqua program in the schools? Who are potential partners in arts education? · High school students (mentors -> for younger students) · Arts Commission · Heritage Center · Businesses - (e.g.: People Soft, Commerce One, KLA Tencor) · Dublin Theater Co. · Library · Senior Center · YAC · City Council · Parks/Community Service (Shannon) Do families know about programs? · Shannon booklet is not looked at by the kids · Flyers are distributed in classes, what about home schooled kids Idea - · Marquee at Shannon and the parks · Banner above San Ramon Blvd. · Kiosk at the mall · Billboards · Interact · Movie theater kiosk · Sports grounds banner · Travelling kiosk · Farmers Market signs · Car show · Info at Valley Christian School's Friday Night Live program Why do young people attend arts/culture/heritage events and programs (likes/dislikes)? · "My parents make me." · Unifies people AMS Planning & Research May 2000 Page A - I Dublin Heritage & Cultural Arts Assessment Focus Groups Summary It is not cool (especially for guys) · Like it (cultural programs) and I want to learn · Makes a good gift · Good party outing Where do young people attend programs? · Schools · Shannon · Valley Christian · City Hall and Plaza · Fosters Freeze · Farmers Market · Ice Rink · Midnight Bowl · Private Homes Future event locations? · Parks - Mapes, Emerald, Dolan · Heritage Center · Schools AMS Planning & Research May 2000 Nearby programs of interest? · San Leandro - schools come together for a choral concert · San Ramon - wind festival · Mountain View- hands on arts festival · Pen&(??)- painting festival What should be in Dublin? · Astronomy Program · Ethnic celebration (Scottish, Japanes, Chinese, Hispanic, etc.) · Storytelling- with senior center folks · Communtiy concers · Community arts center · Indoor soccerr · City polity to encourage new businesses that suppol~Jbfing in arts · YMCA · Places for kids PageA -2 Dublin Heritage & Cultural Arts Assessment Focus Groups Summary PROGRAMS What is the range of programs available in Dublin (arts, culture and heritage) · Dublin Heritage Center offerings · Arts in the Parks - was built around a lot of thought · A & C shows · Civic Center - art work displays and concerts · Plaques in old Dublin identifying historic sites · There are good exhibits and sculpture here (we need education and inteq~retation) · The art is "kind of' hidden · Theater in Dublin focuses on children, privately held theater group · Festivals St. Patrick's Pasta Festival Pride Week · Summer Musk program · Ice Rink - Olympic starts practice there Where are the arts, culture, heritage programs in Dublin? · Heritage Center · Civic Center · CA Theater (in strip mall) · Along Regional Rd. (festivals there) · HS · "old Dublin" · Camp Parks Military Why attend culture/heritage programs in Dublin? · Enjoyment · To learn · Heightens "humanness of the community" · To support the city · Builds community · Curiosity · Outlet to utilize your own talents · To get out of the house · Economical/a ffordab]e Like/don't like about cultural programs? · Don't know about the cultural programs · Lack of focused publkity · Not enough · Commercialism of St. P festival, could be more traditional, events our ancestors did...could be more unique · Pioneer Festival (no longer done) was unique · Publicity is lacking AMS Planning & Research May 2000 How do you hear about things? · Mailers · Newspapers (Herald, Valley Times- Friday section and Tim Sabronti's column) · Banners, San Ramon Blvd. · "It's accidental [finding out], there are so many things going on" · Activity guide · A lot of times I don't fred out · I just know, from living here · Cable TV · KKIQ · Through the schools · "Dublin 500," people in town who just see to it to know what's going on · Word of mouth How should things be marketed? · Network TV · Activities pages in newspapers · Websites - newspapers · In the mall/kiosk · Should be a town newspaper · PSAs · Formally organized "welcome wagon" - PGE knows who's new in town · Through the neighborhood associations to encourage people to get involved Use the town web page more, it's very static Is the Dublin Fine Arts Foundation known? · Known from Art in the Parks · Aware of [it] when the Heritage Center was developed What's not here, but should be? · Irish flavor/Irish dancers · We need to work on what we have · Walking tour · Pioneer history programs · Community theater · Series of speakers · A place where we can all come together · A themed shopping district · How about the Transit Village becoming a destination spot/village · A lot needs to be done with what we have Which populations are not well served? · Teens - need a place, a coffeehouse, where they can play music Page A - 3 Dublin Heritage & Cultural Arts Assessment Focus Groups Summary · Young marrieds · Eledrly/seniors · Adults interested in arts, emerging artists · Computer novices Programs in region you admire? · Scottish festival - Pleasanton · Wine tasting tours - Livermore · History festivals - up and down the coast · Heritage Days · Sausalito Art Fair · Wind and art festival - San Ramon · 10K nm · Livermore Symphony · Art in the Vineyard Niche? AMS Planning & Research May 2000 · Capitalize on the Dublin name · Don't duplicate other places What's in the way? · Volunteers and city staff need to join together · No central place · Money · Ideas need to be subsidized and promoted by the city · A lot ofppl feel power isn't in their hands · Huge corporations need to be tapped · Could collaborate with other communities in the th-Valley area · Could bring in major functions from SF Page ,,t - 4 Dublin Heritage & Cultural Arts Assessment Focus Groups Summary HERITAGE CENTER Experience with the Heritage Center? · Docent at the Church - would have liked more information to give people · Would like to go back-judging scarecrow, classroom experience - 3ra and 4t~ graders, tombstone robbings · Found museum rigid, not engaging · 7m graders don't know about the Her. Center b/c of population changes in D. · Center had touchable artifacts · Participated in its development, want more hours · It's one of D's best kept secrets · Generally good experience · Pleased with the change · Some meetigns were held there in the past · Bridal exhibifffashion show- first major show · Barbeque, arts and crafts, scarecrow exhibit · Weddings in the church · Tours of the cemetary Image of the Heritage Center? · People don't attend · Not enough publicity · Considered hokey · There are a lot of new families in town and a museum about local history is not on their agenda · What do you do there...it's not interactive · "Run down and not open" · Unchanging image, nothing changes · Scary at night; nighttime place for teens to hang out How do you hear about the center? S'Brante column Other news stories Rec brochure Flyers in the community Festivals bring crowds Cable TV - ch. 30 rrtQ What are potential partnerships for the center? At the Crossroads - show by the Dublin Theater Company Link to Las Positas Facilitate historical classes Church- venue for concerts Valley Service Clubs could use Teachers' scholarship to borrow objects Ardenwood farms contacts Other community historical associations Genealogical societies Scouts Day camps Dublin Fine Arts Foundation Quilters Best use of the center? Continuing to provide inventive and engaging exhibits, professionally done Remodel schoolhouse to reestablish the bell tower More small events - once/mos. - concerts, picnics Heritage Festival, St. Patrick's celebration Convert shopping center to match the center, create a :focus for Dublin Arts shows and local exhibits, multi-ethnic Older car show Series of shows on development of Valley Collect art and artifacts - new storage facility, allows collections to be cared for/not damaged Fund raisers for the center Get back the Green store Is public/private mix okay? Seems fmc What is the competition? Blackhawk Amador Valley in Pleasanton Oakland Museum Ardenwood Ravenswood Sonol Wineries Marketing? Need a sign on Dublin Blvd. With hours Banners over San Ramon Road with messages Church would make a good logo, but not really part of the Heritage Center Need campaign on something new Direct marketing to service groups Postcards Flyers for churches Lots of small events Something for youth - flyers in the schools Blanket mailing Pat Zalm at library has photos AMS Planning & Research May 2000 Page A - 5 Dublin Heritage & Cultural Arts Assessment Focus Groups Summary SUPPORT FOR THE ARTS What do you know about it? Mr. Nahas - arm twister, guru, sole person for fundraising City has designated $ - budget $10 K year in the budget DFAF - does a good job working in the schools Not a lot of public awareness of need for support It's a secret Good news gets buried Appropriate (the support)? Poor, pathetic, for a city of this size DFA has to beg for $; City Manager is conservative There can never be too much, not enough, should be more Don't know how it relates to other cities Support is not just money...there's a good start here...support comes in many ways Art gives identity to the community Public awareness? Where there's Art in the Park- heightened awareness of the arts in that neighborhood New developers -pressure of them to contribute. They have awarenewss Arts not a priority Other things the city could do besides give $ Don't think the public is naturally aware of arts...people don't notice art until magic moment, they see, hear, etc. If you provide high quality arts, you can educate people Dublin stmgtgles with identity, people don't have time for art..working. But, can get kids at school Obstacles Lack of interest People want to know what benefit it brings Community doesn't appreciate the value of arts and heritage Dealing with the developers Fear, mistrust - is that art? Nude pieces Commitment by the city council, priorities No pressure, few people involved How do we address the obstacles? Through education Capitalize on what we have (like Art in the Park) Incl. Information in recreation newsletter, expand space dedicated to... Offer free events, bring to life, broaden image Need facility Hold events around the community Take art to the people; rent the library Where should the support come from? City Fee assessed on new construction Transit Village developers Indiv. - planned giving City match Gov't- CA, NEA Public displays at businesses Banner - San R Blvd - free banner space Up and coming artists could perform Arts orgs. To use facilities Newspaper profiles Other communities? San Ramon - Shakespeare festival (San Francisco) Sausalito - chamber of commerce Walnut Creek - downtown association Livermore- art in the parks/sculpture San Leandro, Oakland - Heritage festivals Carmel - displays in parks; weekend events Voter support for the arts? Would depend on how you asked and the pre- publicity Don't' think they would support a work of art, but would support a facility Ppl. Say "how will this benefit me?" What about in the new library ~ if people can see themselves having benefit Not a program An outdoor area for events Amount of $ is key Where to get the $? Foat boand Sales tax $ More sense to do a facility regionally Gaps/oppommities Tapping wealthy individuals Development fee Big corporations coming in (Sybase, Peoplesoft, etc.) New developmnt fee Alumni who have "made it" Barter with other communities for performances, exhibits, etc. AMS Planning & Research May 2000 PageA - 6 Dublin Heritage & Cultural Arts Assessment Focus Groups Summary PUBLIC ART What is/is not public art? Reflection of the community Any form- etchings, mosaic, free standing Doesn't' please everyone Not commercial Meaningful, important to the community Paid for, exhibited in pbulic, commemorative and reflective Displays by local artists Community expressing selves, what they think of community Not up upon by the city; get feel for what ppl. Accept Funded by public citizens Sculpture Theater Children doing arts Choral, concerts, plays Architecture - what we want the city to look like - (e.g. San Pedro Town, San Jose) Art that is public v. public art (paid by tax payers v. privately funded) Enhances the community? Adds something for ppl to enjoy Better picture of entire city Makes city come to life, notice buildings Can have a negative impact...controversial, can't be too big city Draws ppi together Exposes ppl to see new different things How it is executed is important Can be the subject of jokes Broaden thinking, expands minds Dublin's Public Art Art in the Parks is reflective of the community Civic center art is confusing Generally positive Outdoor events - fun, positive Lack of good theater Need plaques to help understand Need place to just sit and look Art is city hall is ok "Plane Wreck" sculpture - not good image for the city Friends and neighbors feel? It should be "soft" and pleasing More art relating to children Abstract art is a problem for some Dublin architecture stinks Pubic art at the heritage cener is great Mosaic murals at Walgreens' good, would be agood theme AMS Planning & Research May 2000 Parameters for selection? Vote/flyer to all citizens of what people are looking for Start with community input Seek out local talent Commission should get ideas from DFAF, DHC and from the public Art in the Parks is a model - public opinion Vote Permanent art- need consensus Location - neighborhoods, streets Cost Material Size Theme Rating - not too out there Involve - artists, arts educators, businesses, funders, donors, communtiy leaders, children, mayor, city planners, historians, outsiders, professionals Role of the DFAF? Don't know Advocates Stupid not to use them Initiators Liaison Consultant Can be an out for the commission Source of $ Public involvement? Vote Opinions solicited Meetings in neighborhoods Obstacles? Money Apathy Timing Action Agreement Room, location Potential controversy Deciding Definition Advantages? Brings community together Improving look of the town Image More attractive place Community pride Publicity, attention to town More color to town Page A - 7 Dublin Heritage & Cultural Arts Assessment Focus Groups Summary Trends? Good sculpture is out there Consider anti social themes Multiple themes Historical subjects Community involvement in creation Durability, resist vandalism Locations? Safe place Well lit Visible Entry to city downtown mall Village Prk Near church In schools Village Parkway SR Blvd. Shannon Park Iron Horse Trail Water towers Underpasses Open spaces Abandoned locations AMS Planning & Research May 2000 Competing forces? Developers compete for space Lack of public support Other needs for $ - rec programs, sports, infrastructure, pbulci safety Businesses Apathy, lack of political support Bureauerarcy - e.g. Cal Trans Business view of public art? Don't know Stoneridge supports Developers views? Don't care Don't' live here Haven't considered City has to set standards, tell them to do it Can be persuaded for PR reasons Commission/City responsibility Page A - 8 CITY OF DUBLIN PUBLIC TELEPHONE SURVEY SAMPLING FRAME SAMPLE N=400 City of Dublin Residents SOURCE OF SAMPLE RDD Sample from Survey Sampling, Inc. ELIGIBILITY: Adults, Age 18+ SURVEYINSTRUMENT [INTEODUCTION~ Hello, my name is and I'm conducting a short public opinion survey for the City of Dublin about arts, culture and heritage activities in the City. We would like to ask for your cooperation with a bona fide survey. This call is for research purposes only and does not involve sales or fund-raising of any kind. May I speak with someone over 18 years of age? [REPEAT INTRODUCTION, IF NECESSARY.] The survey takes about '15 minutes, and I can assure you that your answers will remain confidential. May I please ask you some questions? Thank you! Arts and cultural activities include attending live performances of music, dance or theater, visiting museums and galleries, or creating art yourself, such as painting, writing poetry or playing a musical instrument. Would you say that you are [READ LIST AND RECORD ANSWER] in arts and cultural activities? [VOLUNTEERED] Extremely interested .................................. 1 Very interested ..................................... 2 Somewhat interested .............................. 3 Not too interested ................................... 4 Not at all interested .................................. 5 DK/Refused ......................................... 99 Would you say that arts and cultural activities play a major role, minor role, or no role at all in your life? Major role- 1 Minor role ............................. : ..... 2 No role at all ...................................... 3 [VOLUNTEERED] DK/Refused .......................................... 99 With the exception of elementary, middle, or high school performances, did YOU go to a AND ROTATE] during the last 12 months? DK/ YES NO Ref. A. Live jazz performance ............................................................... 1 ....... 2 99 B. Live country or popular music concert ............................................... 1 ......2 99 C. Live classical music concert such as a symphony or recital ............ 1 ....... 2 99 D. Live concert of folk, gospel or traditional music of any culture ...................1 ........ 2 99 E. Live opera performance .......................................................... 1 ........ 2 99 F. Musical theater performance such as a Broadway show ...................... 1 ........ 2 99 G. Performance of folk or traditional dance from any culture ..................... 1 ....... 2 99 H. Stage play (without music) ............ 1--,--- 2 99 I. Dance performance of any kind ........................ 1 ....... 2 99 J. Children's theater or special family program .......... 1 ....... 2 99 [READ 4. Altogether, about how many live professional performing arts events did you attend in the last 12 months? [A ROUGH ESTIlVIATE IS OK - DO NOT COUNT SCHOOL PERFORMANCES] [VOLUNTEERED] Number .... DK/Refused .................................... 99 City of Dublin Market Research Public Survey 5. During the last 12 months, did YOU visit ? tREAD LIST AND RECORD ANSWER] DK/ YES N_.~O Ref. A. A science center or technology museum ........................................... 1 ........ 2 99 B. A natural history museum .............................................................. 1 ........ 2 99 C. Ahistory museum ....................................................................... 1 ........ 2 99 D. An art fair or festival .................................................................... 1 ......2 99 E. A craft fair, exhibit or festival ........................................................... 1 ....... 2 99 F. A historic park or monument ........................................................... 1 ....... 2 99 G. An exhibit of modern art at an art museum or gallery ......................... 1 ....... 2 99 H. A festival or exhibit of ethnic or folk art ........................................ 1 ....... 2 99 I. An exhibit of traditional or historical art at an art museum .................... 1 ........ 2 99 J. An outdoor nature center or zoo .................................................... 1 ........ 2 99 K. A children's museum ..................................................................... 1 ........ 2 99 6. Altogether, about how many museums and arts and cultural attractions did you attend in the last 12 months? [A ROUGH ESTIMATE IS OK - DO NOT COUNT SCHOOL EVENTS] [VOLUNTEERED] Number .................................... . DK/Refused .....................................99 7. Have you ever ? [READ AND ROTATE LIST AND RECORD ANSWER] DK/ YES NO Ref. A. Visited the Dublin Heritage Center .................................................... 1 ........ 2 99 B. Attended a summer outdoor concert at the Dublin Civic Center .................. 1 ........ 2 99 C, Looked at an art exhibit at the Dublin Civic Center ................................. 1 ........ 2 99 D, Spent time looking at Dublin's art in public places .................................. 1 ........ 2 99 E. Attended a performance of the Dublin Theater Company .......................... 1 ........ 2 99 F. Attended an arts program at the Shannon Community Center .................... 1 ......2 99 G. Attended the Dublin St. Patrick's Day festival ....................................1 ....... 2 99 H, Attended the Pasta Festival in Dublin ............................................ 1 ......2 99 I. Attended the Dublin Heritage Fall Festival ........................................1 ........ 2 99 [IF Q7A THROUGH Q7F = "YES" - PROCEED WITH Q8. IF "NO" - SKIP TO EVENT ON THE LIST] About how many times in the past 12 months ? FREQUENCY (write #) A. Visited the Dublin Heritage Center .................................................. B. Attended a summer outdoor concert at the Dublin Civic Center .............. C. Looked at an art exhibit at the Dublin Civic Center ............................. D. Spent time looking at Dublin's art in public places ............................. E. Attended a performance of the Dublin Theater Company ................. F. Attended an arts program at the Shannon Community Center ............. 9. How are you most likely to learn about arts and heritage programs in the City of Dublin? [DO NOT PJ~AD, RECORD FIRST THREE ANSWERS] [PROBE] Any other sources of information about arts and heritage programs? 1ST ANSWER Brochure or other mailing ........................ Word of Mouth - Friends Word of Mouth - Family ..... Business contact or coworker ....... Specific source Other Publication [Specify] Subscription Television story or commercial 2ND ANSWER 3RD ANSWER City of Dublin Market Research Public Survey Radio Advertisement ................................. Billboard or poster (outdoor/bus) .................. Telephone sales call ............................ School Group ................................. Church Group .................................... Other Group [Specify] .............................. Other [Specify] ....................................... Don't Know/Refused ................................ 99 10. We're interested in learning about your likes and dislikes for different types of activities, independent of what is actually offered in your area. Using a scale of 0 to 10, where 0 is stronc~lv dislike and 10 is stron.(lly like, how much do you like to attend .? [READ AND ROTATE] Sll~0tiGLY A. Live jazz performances .............................. 0--- 1 B. Live country or popular music concerts ........... 0--- 1 C. Live classical music concerts such as a symphony or recital .......................... 0--- 1 D. Live concerts of folk, gospel or traditional music of any culture ................................. 0-- 1 E. Live opera performances ......................... 0-- 1 F. Musical theater performances such as a Broadway show ..................................... 0--- 1 G. Stage plays (without music) ....................... 0--- 1 H. Dance performances of any kind .................... 0--- 1 I. Children's theater or special family programs ........................................ 0--- 1 STRONGLY DK/ UK~E REF.._~. ---2--3 -4---5---6 .... 7 ....8---9--10 99 ---2---3 --4---5 .... 6 .... 7 .... 8---9--10 99 ---2---3 --4---5 .... 6 .... 7---8--9--10 99 --2---3 -4---5--- 6 .... 7 .... 8--9-10 99 --2---3 --4---5 .... 6 .... 7---8---9-10 99 ---2---3 --4---5 .... 6---7 ....8---9 --10 99 ---2---3 --4---5 .... 6---7 ....8---9 --10 99 ---2---3 --4---5 .... 6 .... 7 .... 8---9--10 99 ---2--3 --4---5 ....6 .... 7 .... 8---9--10 99 11. Again, we're interested in learning about your likes and dislikes for different types of activities, independent of what is actually offered in your area. Using a scale of 0 to 10, where 0 is strongly dislike and 10 is strongly like, how much do you like to attend ? [READ AND ROTATE, PJ~PBAT SCALF~ AS NECESSARY] STRONGLY DISLIKE A. Science centers or technology museums ......... 0-- 1 B. Natural history museums .......................... 0--- 1 C. History museums .................................... 0--- 1 D. Art fairs or festivals ................................... 0--- 1 E. Craft fairs, exhibits or festivals 0--- 1 F. Historic parks or monuments .....................0-- 1 G. Exhibits of modern art at an art museum or gallery ........................................... 0-- 1 H. Exhibits of traditional or historical art at an art museum or gallery ...........................0--- 1 I. Outdoor nature centers or zoos ................... 0--- 1 J. Children's museums ................................. 0--- 1 ---2---3 ---2---3 ---2--3 ---2---3 ---2---3 ---2---3 STRONGLY LIKE[ REF. -4--5--6---7 .... 8---9--10 99 -4--5 .... 6---7 ....8---9--10 99 --4---5 ....6---7 ....8---9--10 99 --4---5 ....6 .... 7---8---9--10 99 --4---5 ....6 .... 7 .... 8---9--10 99 --4---5 ....6 .... 7---8---9--10 99 ---2---3 --4---5 .... 6 .... 7 .... 8--9--10 99 --2--3 --4---5 .... 6--7 .... 8---9--10 99 --2--3 -4---5--- 6 .... 7 .... 8---9--10 99 --2--3 --4---5--- 6 .... 7 .... 8---9--10 99 12. Other than arts and cultural activities, how do you spend your free time? [DO NOT READ, RECORD FIRST TWO RESPONSES] Attend sporting events Going out to dinner AD B. C. Read books or poetry for pleasure. 3 D. Visit an amusement or theme park 4 E. Church or religious activities ........................................................................... 5 F. Exercise or play sports. 6 G. Do volunteer or charity work 7 H. Home improvement activities 8 I. Take adult education classes 9 J. Watch an evening entertainment TV show or a movie on the VCR ............................... 10 City of Dublin Market Research Public Survey K. Go to the movies ........................................................................................ 11 L. Other ...................................................................................................... 12 For your information, the Dublin Heritage Center is a City-owned historical park which comprises Old St Raymond's Church, the Old Murray Schoolhouse and the Pioneer Cemetery on Donlon Way. It is open for public visits and tours. 13. Before today, were you aware of the Dublin Heritage Center? [VOLUNTEERED] No ...................................................... 2 DK/Refused .......................................... 99 For your information, the Dublin Fine Arts Foundation is a private non-profit foundation that supports the arts in Dublin by placing public art and temporary exhibitions in the Civic Center and other places in the community and arts projects in the schools. 14. Before today, were you aware of the Dublin Fine Arts Foundation? Yes ...................................................... 1 No ..................................................... 2 No Opinion ........................................... 3 -- [VOLUNTEERED] Refused ............................................ 99 15. We would like to know your likelihood of attending some potential activities at the Dublin Heritage Center. Using a scale where 1 is Least Likely and 5 is Most Likely, how likely would you be to attend ? [ROTATE THROUGH LIST BELOW, REPEAT SCALE AS NECESSARY] LEAST MOST INTERE~T~D INTERESTED Cocal historical exhibits ............................................................. 1 ....2 ....... $ ....... 4 ..... 5 D~K A. 99 B. Re-creation of an historic school room ..................................... 1 ....2 ....... 3 ....... 4 ..... 5 99 C. Guided tours by interpreters in period dress ............................ 1 ..... 2 ....... 3 .....4 ..... 5 99 D. Chamber concerts or music recitals ......................................... 1 ..... 2 ...... 3 ....... 4 ..... 5 99 E. Play readings ............................................................................ 1 ....2 .....3 .....4 ....5 99 F. Lectures on historic topics ........................................................ 1 ..... 2 ...... 3 ...... 4 ....5 99 G. Art exhibits ................................................................................ 1 ..... 2 ...... 3 ....... 4 ....5 99 H. Historical reenactments ............................................................ 1 --- 2 ......3 ....... 4 ..... 5 99 I. Weddings and Special Events .................................................. 1 ....2 ....... 3 ....... 4 ..... 5 99 J. Art classes ................................................................................ 1 ....2 ....... 3 ....... 4 ..... 5 99 16. The Dublin Heritage Center is open to the public Tuesday through Thursday from 1 PM to 4PM. We would like to know if you would be more likely to visit the Heritage Center if the open hours were changed to include evenings and weekends. For each set of hours, tell me if you would be more likely, less likely, or equally likely to visit the Center? More Less Equally DK/ Likely · Likely Likely Ref~ A. Weekday mornings ............. ~ .................................... 1 .......... 2 .............. 3 99 B. Weekdays in the afternoon ................. 1 2 ............. 3 99 C. Weekday evenings ........... 1 ...........2 .............. 3 99 D. Weekends during the morning ................................ 1 ...........2 ............. 3 99 E. Weekends in the afternoon .......... 1 ...........2 ............. 3 99 F. Weekend evenings ....................... 1 2 .............. 3 99 17. Some people have made the following statements. For each one I read, tell me if you strongly agree, somewhat agree, somewhat disagree, or strongly disagree. [ROTATE ORDER] Strongly AGREE A. Dublin schools should offer additional arts education in the curriculum ....................................... 1 2 3 4 99 B. I would attend arts and Cultural events more often if they cost less ................................................. 1 2 3 4 99 Somewhat Somewhat Strongly DK/ ~GREE DISAGREE DISAGREE Ref~ City of Dublin Market Research Public Survey C. I would attend more cultural events if they were available in Dublin ..................................................... 1 ............. 2 ...........3 ........... 4 99 D. Dublin's arts and cultural offerings are a source of pride for our community ........................................ 1 ............. 2 ............ 3 ........... 4 99 E. Dublin needs to have more cultural events for my family to attend ................................................... 1 ............ 2 ............ 3 ............. 4 99 F. It is difficult to find out about arts and culture in Dublin ..................................................................... 1 ........... 2 ............. 3 ............. 4 99 G. Nobody really cares about the public art in Dublin ..................................................................... 1 ..........2 ............ 3 ............ 4 99 H. The Civic Center is a great location for outdoor concerts ........................................................ 1 ............ 2 ...........3 ............ 4 99 I. I would attend more concerts if they were held indoors .............................................. 1 ............ 2 ............ 3 ............. 4 99 J. There should be more public art throughout Dublin such as on boulevards and parkways ............ 1 ............ 2 ............. 3 ............ 4 99 K. There should be more public participation in choosing public art for Dublin .................................... 1 ..........2 ............. 3 ............. 4 99 L. The City of Dublin should provide a more varied art and cultural experience ........................................ 1 ......... 2 ...........3 ............. 4 99 18. Do 19. 20. 21. you think a portion of the existing local tax dollars should or should not be used to fund local arts and cultural programs? Should ............................................ 1 Should not .......................................... 2 [VOLUNTEERED] DK/Refused ......................................99 If you knew that these tax dollars for arts and cultural activities would be spent on [READ AND ROTATE EACH] would you be more likely, less likely, or equally likely to support the expenditure? [ROTATE ORDER] More Less Equally DYE Likely Likely Likely Ref~ A. Children's art education in the schools ............. 1 ...........2 .............. 3 99 B. Children's art education outside the schools .................... 1 ...........2 .............. 3 99 C. Adult art education programs ............................. 1 ...........2 ............... 3 99 D. Community festivals and celebrations ........................ 1 ......... 2 .............. 3 99 E. Public art ...................................................... 1 ...........2 ............... 3 99 F. Heritage and historical programming ................................ 1 ......... 2-, .......... 3 99 G. Improving the Museum at the Dublin Heritage Center ............. 1 ......... 2 ............... 3 99 H. Concerts and other live performances ................................. 1 ........ 2 ............ 3 99 If tax dollars were not available for arts and cultural activities, how should local arts and [ROTATE ORDER] Yes No A. Corporate donations 1 .............. 2 B. Private donations and grants 1 .............. 2 C. User fees 1 ............. 2 culture be funded? DK/ Ref_._:. 99 99 99 [VOLUNTEERED] [IF 1 OR 3 PROCEED TO 22; IF 2 OR 99 SKIP TO QA.] Are you more likely, less likely, or equally likely to attend arts and cultural activities in the city of Dublin than other areas of the region? more likely 1 equally likely- ...................................... 2 less likely ...................................... 3 DK/Refused - .99 City of Dublin Market Research Public Survey 22. Why is that? [DO NOT READ - RECORD FIRST TWO RESPONSES] More Likely Close to home ......................................... 1 Near relatives ............................................ 2 Easy to get to ............................................. 3 Ease of parking ........................................... 4 Near work .................................................. 5 Safe area .................................................. 6 Location of activities I'm interested in ................... 7 Near friends ........................................... 8 Near other activities I like to do ...................... 9 Good restaurants in area .......................... 10 Other [SPECTFY] .................................... 11 Quality of the programs and exhibits ................ 12 [VOLUNTEERED] [VOLUNTEERED] DK/Refused ............................................... 99 Less Likely Far from home ............................................ 1 Unfamiliar with the area ................................... 2 Hard to get to .............................................. 3 Difficulty of parking ....................................... 4 Far from work ............................................ 5 Unsafe area ............................................. 6 I'm not interested in activities located there ........... 7 Far from friends ........................................ 8 Far away from other activities I like to do .............. 9 No good restaurants in area ......................... 10 Other [SPECIFY] ....................................... 11 Quality of the programs and exhibits .................. 12 DK/Refused ............................................. 99 And finally, we'd like a few facts about you. This information is strictly confidential. A. Are you: [READ] [VOLUNTEERED] Married or with a lifetime partner ..................... 4 Single/never married ................................... 3 Divorced or separated .............................. 2 Widowed .......................................... 1 DK/Refused ...................................... 99 Bo ['VOLUNTEERED] Which of the following best describes your cultural or ethnic background? [READ] Middle Eastern extraction ............................ 8 Alaska Native .......................................... 7 Asian/Pacific Islander .................................. 6 Black/African American ............................5 Hispanic/Latino origin .................................. 4 White, not Hispanic ..................................... 3 American Indian/Native American ...................2 Other- 1 D K/Refused ..................... 0 C. Altogether, how many people live in 'your household, including yourself, and all other adults as well as children? [READ] [WRITE IN NUMBER, ASK QC] [SKIP TO QD] [VOLUNTEERED] If more than one: ............................ .__ One/self only ..................................... 1 DK/Refused 99 City of Dublin Market Research Public Survey Of these other people, how many are children ages ? [WRITE IN NUMBER] 6 and under: ...................................... ~ 7to 12 ............................................. 13to 17 ............................................ [VOLUNTEERED] DK/Refused ............................................ 99 E. What is the last level of school you completed? [READ] F. Are you retired? [VOLUNTEERED] High school graduate (or less) ........................ 6 Vocational school after high school ................. 5 Some college .......................................... 4 Associates Degree ..................................... 3 Bachelors Degree ....................................... 2 Post graduate study ................................... 1 DK/Refused ........................................... 99 Ho [VOLUNTEERED] DK/Refused ............................................ 99 What year were you born? [RECORD ANSWER] [VOLUNTEERED] DKJRefused .......................................... 99 [VOLUNTEERED] Stop me when I reach the category that includes your total annual household income. [READ] (Includes employment and other sources of income, before taxes, for all members of your household) Less than $15,000 .............................................. 1 $15,000 to $24,999 ............................................ 2 $25,000 to $34,999 ............................................ 3 $35,000 to $49,999 ............................................ 4 $50,000 to $74,999 ............................................ 5 $75,000 to $99,999 ................................... , ........ 6 $100,000 to $149,999 ........................................ 7 $150,000 or more ............................................... 8 DK/Refused ...................................................... 99 I. What is your home ZIP Code? J. [GENDER- BY OBSERVATION ONLY] Male .................................................. 1 Female- ............................................. 2 DK/Refused ........................................ 99 K. Do you have any additional comments regarding arts and culture in Dublin? [RECORD VERBATUM ANSWER] Thank you very much for your cooperation. Respondent # Date: Time Started: Time Ended: Interviewer: Supervisor/Editor: Phone #: Length of Interview: Dublin Heritage & Cultural Aris Assessment Verbatim Responses Question 9: How are you most likely to hear about arts and culture? Responses other than listed choices Word of mouth word of mouth, from heritage commission hearsay.., people talking in general by mistake my wife public interaction Banners or Posters posters in local stores Historical marking, signs, or scenic route signs banners street banners Advertisements in stores Bulletins at my gym roadside banners Local signs Banners on San Ramon Road ^dvertisement in a store window Through the community/civic center At the community center community center By observing the art at the Dublin Civic Center the Civic Center by visiting the Civic Center City Hall for the listing they mail from the Civic Community Center Through the recreation center classes and stuff[c]adult school that's taught at Shannon Dublin Recreational Services The bulletin board outside Shannon Community Center, it is a handy location) Shannon Center Community Bulletin the recreation department with the classes they offer at the Shannon Center Handout from Shannon Center that gets mailed 4 times a year Through the senior center At the senior center At my senior center Senior center Senior citizens bulletins, and flyers Newspaper newspaper (P) Tribune or the Chronicle TH-Valley newspaper- Herald newspaper newspaper newspaper newspaper Bay area parent The Tri-Valley Paper newspapers newspaper Newspaper local newspapers TV, Radio Public TV KYCY Radio TV Discovery Channel on the radio (P) on 93.3 or 97.3 maybe on channel 32 Through my guitar lessons (c) my music teacher tells me Las Positas College flyer brought home from school'(C)by child Through school school from kids buses Through attending events events such as parades and Dublin Theatre Center Go to the event or source to find out. Attending all the art exhibits you can fit in your own schedule time wise. by going to things Through the festivals just visiting the place just by going to the museums passing by. going to point of interest in Dublin At the Heritage Center the heritage center heritage center AMS Planning & Research May 2000 Page C- 1 Dublin Heritage & Cultural Arts Assessment Verbatim Responses heritage center heritage center. heritage program Library library and start asking questions library Library library library local library* Internet internet internet Internet internet internet intemet AMS Planning & Research May 2000 Other I founded the Fine Arts Foundation of Dublin. phone book Chamber of Commerce publication Telephone book go to the Dublin City Council. yellow pages watch the city council meetings anything that I pick up at the city council meeting I'm also a Rotary Club member Dublin Lions Club Page C - 2 Dublin Heritage & Cultural Arts Assessment Verbatim Responses Question 21: LESS/MORE LIKELY TO ATTEND EVENTS IN DUBLIN, OTHER RESPONSES 21A. LESS LIKELY TO ATTEND CULTURAL EVENTS IN DUBLIN I prefer to go outside the city I like to go elsewhere to do these activities. San Ramon has a better record Many of the things we do are outside the area everything seems to be somewhere else It's not known for any of this stuff, you go to San Francisco more available in the cities like San Francisco Don't think of Dublin as a place for arts and culture Dublin's not known as a cultural hotspot, I'd go to San Francisco or Oakland I don't like Dublin The people here are racist I attend some in San Francisco and some in Walnut Creek more so than in Dublin There is no atmosphere, it is not appealing like other cities in the area; there is too much emphasis on building houses programs that I want are not in Dublin more to do outside of Dublin I usually travel outside the community for my cultural activities because there is very little here I prefer to go to Broadway type shows and ballet and opera that are offered in San Francisco, these are not offered in Dublin We are so close to other places that have more to offer Dublin is a small town and other towns like Pleasanton & Danville have nicer downtowns and activities San Francisco offers much greater variety and quality more available in other areas There are things that match my interest in reasonable driving distance from Dublin lack of a downtown area atmosphere Arts do not come to mind when I think of Dublin Better places close by i.e. San Francisco. never really look for it here - I just go to the city where they announce it more If it is something that I am interested in I will just go not enough activities happening...more in surrounding towns Not aware, not informed not aware of activities offered in Dublin tend to go into the city to attend these things* not informed of whenthe evening events are We don't get the recreation guide, we're in the new development in East Dublin not aware of activities. I would be more likely to hear about it, through the activity guide in the mail Because I don't hear about it tend not to know about that stuff here lack of historical significance lack of awareness I don't know about them I'm not aware because I travel a lot Does not matter where it is Have physical problems that make it difficult to get there Husband has the car most of the time I just don't go out amongst these people, we sit in at home Planning to move in a couple of years so it really doesn't matter to me, I don't get involved in that I think it's a waste of time. Some of the art you see these days isn't work seeing. Transportation should be local since I'm 80 yrs old Time of performance - morning or afternoon or evening size of the facility no interest in art activates don't have time Not that interested so I won't travel that far. they don't have any, I don't have children so the activities for children AMS Planning & Research May 2000 Page C - 3 Dub/in Heritage & Cultural Arts Assessment Verbatim Responses 21B. MORE LIKELY TO ATTEND EVENT IN DUBLIN Support the city, civic pride we support the city in which we live part of my local community, I want to see Dublin grow I want to support my city We should support our cities It's our tax dollars It's my city where I live and I want to support that To support my city, local support. Part of our city, we'd want to support it I like to know of historic things of where I live. more affordable that the city I would imagine and more community based, and would see people from the community nice to be part of the community to contribute to the growth to support our city meet more people and create camaraderie and more of a community sense in doing things in your area like to support our own community I love Dublin Dublin is a family friendly place support my own city. nice thing for Dublin, very good to get people involved It's important to get Dublin people interested in Dublin activities I like Dublin to show support to the city learning more about your own community local pride being loyal to Dublin like to see the group in my community at these events and be with them city pride It's where I live I feel I should support things in Dublin I like my community and I like to see what other creative minds are doing and are interested in. Supporting my own city Should support local arts If all this is offered in town why go somewhere else, support for the community civic pride Gives people opportunity to know their community and their neighbors The closeness of the community near people you know. did not specify friends and families the things that are displayed are more of a community thing I like Dublin My children are here and it's more education for them Support things in Dublin I'd like to support my own community Nice to know the history and art of the community I live hereto support the City of Dublin If it's put on by people in Dublin it should be supported by people in Dublin Source of pride I want to support Dublin. We're tired of being the poor sister to San Ramon Support the area Because we live here we should support our city, the activities support your own community feels good not to go to other cities to do something meaning cultural activities and festivals. it would be a pride of the town. like the city of Dublin and don't drive good thing to support community events Support local community like to support local activities I like the town Community pride. support local community Support city convenient hope they get more activities You should support your city locality of activities important to me-Dublin Like to support the neighborhood supports community I live here, and it's important for my kids to know what's happening here rather than what's out and about. I like Dublin support the community AMS Planning & Research May 2000 Page C - 4 Dub/in Heritage & Cultural Arts Assessment Verbatim Responses Convenience more convenient Less driving and less time to get to and from. convenient because this is where I live do not like travelling Convenience Available it's interesting I know about them Convenient because it's local now I know about them, I'll go time constraints convenience I don't like going to other places at nighttime. Time to get there. In a convenient location. availability AMS Planning & Research May 2000 Page C- 5 1 - Gardening 2 - Sports 3 - Outdoors, Hiking, Fishing 4 - Drive, Sightseeing 5 - Computer 6 - Time with family or friends 7 - Crafts or dancing 8 - Traveling or camping 9 - Going out 10 - Playing or listening to music 11 - Shopping 12 - Other Key, Question 12 Key, Question 22K 1 - More information is needed/more marketing 2 - Programs 3 - Funding, support 4 - Facility 5 - Comments related to the City 6 - Heritage Center 7 - Arts and Education 8 - I would like to participate more in arts and culture 9 - General comment on the research 10 - Other Dublin Heritage & Cultural Arts Assessment Verbatim Responses Question 12: Other Activities ~D C- O c- Time With Family (46) playing with my c~il~lre~, activities with my children, hiking, going to the beach, being in the back yard ~ 6 1~ Taking care of grandkids, read, fly fish and play guitar ! 6 1 i 7 spend time with my family, my [c1 immediate family, childrenaerobic kick boxing 6 2! 6 3 Ihave three kids, The Iron Horse trail i 6 5 family activities, and computer Take care of my hUsbandarts and crafts 6 7 chasing my children, sewing going to different towns, visiting my grandkids 6 81 6 12 working on my sign language and spending time with my son i 6 12 family activities, visit relativesvisit local attractions family stuff, like watching the kids play 6 doing whatever my kids like doing lc] little league, soccer, basketball, bowling 6 visiting with friends 6 !shuttling kids to sports activities, recreational activities[c1, swimming, baseball 6 with my husband and children doing family things, or chasing them 6 with kids I 6 I visit friends and family spend time with friends and family I 6~ Dublin High School Marching Band...he drives their equipment truck working, raising my child 6 I have 5 kids 6 Visiting with friends 6 friends and family 6 .I spend time with my children 6 Playing with the kids 6 with my children (c) in general, have 5 children 6 Children's school events 6 with my grandchildren 6 Visit with family 6 Spend time with my kids 6 With my children 6 going to playgrounds with children 6 family gatherings 6 With wife and friends 6 With my kids 6 Excursions with grandchildren and other children 6 family 6 various indoor/outdoor activities with whole family 6 with family 6 Spend time with the family. 6 we take our girls to parks and do things with the family. 6. take care of family 6 with the kids out in the back or going to parks. 6 hang out with the family 6 family and children 6 being with my kids 6, AMS PLanning & Research May 2000 Page C- 6 Dublin Heritage & Cultural Arts Assessment Verbatim Responses Question 12: Other Activities the kids 0 ~D. o Gardening (43) like gard;n;s and rma fly-fisherman. I 1 3 gardening, fishing, playing on the computer, travel 1 3 5 'hiking local nature trails with my children educational games on home computer 1 5 go the park with 18 month old daughtergymboree classes 1 6 gardening or drawing I 7 gardeningarts and crafts I 7 gardeningsewing I 7 boating and camping 1 8 outdoor recreationtravel 1 8 gardeningtravelling 1 8 yard work, going to band rehearsals, reading 1 10 12 Park & shopping with kids 1 11 gardeningshopping i 1 11 Gardening and shopping 1 11 Gardeningrelaxing I 12 gardening, meditating 1112 Camping with BoyscoutsAttending regular AA meetings. 1:12 Outdoor parks 1 gardening 1 parks 1 gardening 1 gardening 1 go to gardens. 1 Gardening 1 Gardening 1 Going to parks 1 gardening 1 Go to the park 1 eating and working, am a realtor and you sell on you spare time, also gardening 1 work in garden, baby sit 1 the outdoors[c], just being in the outdoors in the country 1 gardeningGoing to the mountains 1 Gardening (P) 1 gardening 1 gardening 1 gardening 1 gardening gardening 1 Going to the mountains and outdoor stuff 1 doing outdoor things 1 gardening 1 gardening 1 general outdoor activities I Travelin ~mping (37) "" ....... ~ ....... r"'~ %-'1 travel, working in our yard 8 1 traveling, outdoor outings 8 1 travelling overseashiking 8 3 AMS PLanning & Research May 2000 Page C- 7 Dublin Heritage & Cultural Arts Assessment Verbatim Responses Question 12: Other Activities O CL O travelling, and fishing 8 3 TravellingPlaying with computer ! 8 5 TravelEat , 8 12 camping '8 8 CampingTravelling 18 travelling Travelling 18 travelling. 8 travelling 8 camping 8 visit places in the Bay area i 8 Travel 18 travelling camping etc... travel on day-trips or for weekends to sight-see or to visit people I88 short travel 8 sightseeing and going to the park with kids~ 8 travel i 8 travel [c] take cruise Ici to Hawaii, Europe 8 travelling 8 travel 8 itravelling 8 travelling 8 take our dog placestravelling 8 travel iS sightseeing J 8 J Travel travelling 8 Day trips in the Bay area 8 travel 8 travelling 8 camping 18 outside activities 18 travel j 8 Crafts (32) painting and gardening 7 1 sewing and gardening 7 1 carpentry . Desert racing. 7 2 Needlecraft 7 needlework 7 ~ 7 ceramics. sewing 7 quiltingart work/crafts 7 do crafts at home and/or take classes in same* 7 crafts 7 knitting, quilting 7 instructional music 7 actingwriting 7 art 7 AMS PLanning & Research May 2000 Page C - 8 Dublin Heritage & Cultural Arts Assessment Verbatim Responses Question 12: Other Activities c- O C: O O. O Square dancing Go to trade shows and sell at trade shows 7 writing books i 7 craftingsewing, quilting I 7 Like to write, I play music in a band 7. arts and crafts i 7 country line danCing i 7 7 sewing 17 sewing I I Water colours quilting, cooking 7 arts and crafts 7 go dancing r 7 dancing crochet i knitting dancing ;I read, write and act ' 7 Ipainting 7 wood working 7 Computer (14) internet, music, with friends. Driving about, looking at nature. I 5 10[ 4 Computer 15 on the computer I 5 , I'm on the computer on the computer Working and computers and reading 5 Online designer engineer [ 5 I technical art comps 5 j working on my computer 5 j 3erusing the Web 5 creative things on computer 5 on the computer 5 computer games and research 5 computer activities 5 computers 5 Sports (13) Outdoors (P)dirt bike riding, snow skiing, waterskiing, tennis, hiking, camping 2 1 Motorcycle racing, fishing and other outdoor activities 2 3 1 Drag racing, bowling, dancing (P)movies 2 7 teach and practice self defenseteach and practice reike, which is a healing art, hands on, healing art , passes energy onto people needing it 2 12I Attending sporting events for adults as well as children 2 cycling 2~ I rollerblade 2 Auto racing on TV and attend racing events at tracks and be outdoors 2 iworking out 2 watching sports 2 golf 2 watch kids sports, watch my kid's sports. 2 AMS PLanning & Research May 2000 Page C-9 Dublin Heritage & Cultural Arts Assessment Verbatim Responses Question 12; Other Activities C O O {3. Playing/listening to music (10) I'm a m~usician, I~lay musicl take care of my daughter 101 6! listen to music 10 / 10 concerts I 10 Music-I play and listen doing music (P) piano 10 playing musicoutdoor recreation in general I make music 10 direct in small choral groupplay piano 10 Listening to music 10 listen to music and play music. Outdoors (9) '' '3 hikingbiking familYFishingnature walks 33 6 Fishing 3 Going for walks 3 iwalking, visiting different areas and different things 3 ' hiking and fishing 3 Fishing i3 fishing :~ 3 i Drivelsightsee (8) HikingS~ing '' Motor cycles or taking care of grandkids 4 camp/fishtravel(C)sightseeing in Calif. 4 8 go out and drive 4 4 Ride motor bike I 4 i go for drives. riding motorcycle on my motorcycle 4 Shopping (4) Shol~l~-i~g"a'n~l computerscomputers 11 5 shop 1 1 shopping 1 1 shopping , 1 1 Going out (2) Igo out and see comedy I studying with school, go to the bar, dancing Other (40) composing music and desktop publishing of that musicgardening 12 1 working on cars, learning about high technology stuff 12 5 Work on my educationSpend time with family. 12 6 attend the Seniors CentreWestern Line Dancing 12 7 Activities at the senior centretake short trips 12 8 Playingrelaxing. Playing... playing music 12 10 I work in the area of waste disposal... 12 trying to take part in as many of these programs as possible 12 Write books 12 ~Teaching Dance 12 AMS PLanning & Research May 2000 Page C- 10 Dublin Heritage & Cultural Arts Assessment Verbatim Responses Question 12: Other Activities O ¢3. O working and doing things at home 12 ethnic foods 12 work around the house 12 crossword puzzles 12 Dance 12 watching TV 12 ordinarily do not do much outside of home (cP) 12 no free time 12 Taking care of my dogs 12 library activities 12 going to the beach I 12 Lions club- civic involvement 12 Government related 12 I'm a member of the Eastern Stars 12 working on my own geneology. . 12 playing bingo [ 12 Go to dog shows 12 cleaning the house 12 winetasting 12 Working 12 rock huntinglooking for old artifacts 12 pla}, bridge and seniors events 12 i social gatherings 12 work and school 12 Don't have any free time t2 work 12 animal rescue groups 12! party, clubs, work 12 senior's meetings stay at home 12 local festivals 12 AMS PLanning & Research May 2000 Page C- 11 Dublin Heritage Cultural Arts Assessment Verbatim Responses Question 22K: Other comments at this time - More information is needed/more marketin~l just believe that we need more arts and culture, to make it more accessible rather than a banner on San ~Ramone Blvd. That's the only way we get info on these things. I'd like to get more info on these things so I ~- o ~ o Q. o could get more involved. , [ , ................................ ....... The city could do more to promote it. San Ramon does more. They need a meeting place for local artists 1 i 4 -- and they need a place for exhibits. I;"" ................................ '; ....." ................... ~ ....... ' ....................... '" .............. ' ..................................... , d hke to know more about what s going on. And also I s neat to know that the Hentage Center ~s owned by 1 6 the city and is open to the public I always felt I was trespassing when I walked around it. -- ~.he publicity for them should be better as far as newspaper, I get my information from the newspaper, since 1 7 ;t's a real strong school age population somehow enlisting support from the schools, interest the kids and ~hey drag their parents .. ~ ................. Advertise it more and make it more available ............................ i...1...., ............... ~;~[~r:~;~Yi.~1~r~£~[~&~;~[~~~8~~&~£~;¥hey need to have morel 1 .nfo on this for example a city wide mail out or something. I love.living in Dublin it's a great town and I am -- ~ .a.p.p. ¥. J.o..b.e..a..r.e..s.i .d.e..n.t .h..e.r.e.._ ........................................................................................... i ....................... ~ just didn't know there was much there 1 '.Ii .k.e..t.o..h.e..a.r..m..o.r.e..~ .r .o.u..g.h..m..a.i. lLn..g.s..a..n.d..a..d.s..a..b.c..u.t .t.h..e..a.d..s.i.n..t.h..e..cjt. y... .......................................... :. ,....1..., ....... , ....... -- '.D.e.e..d..t.o..b.e...m..o.r.e..a..w.a..r.e..o.f..w..h.a.t.'.s..g.o.i.n..g..o.n. ,..b.r.o..c.h..u.r.e.s.. n..e.e..d..t.o..b.e...m..o.r.e..e.y..e..c.a.t.c..h.i .n.o. .......................... · ....1 .... . ...... ~l' ....... , think they should do more PR on it because I wasn't aware some of these things were happening in the :.i.t.y: ............................................................................................................................................... -- think we need to have a better way of conveying what's currently going on, whether it's in the newspaper 1 ~r radio. Some media exposure as well as a flyer. Concerts last summer were very good. We went to a few .a..v..e.ry..g.o..o.d..thLn..g: .............................................................................................................. would go to more things if I knew about them, I didn't even know about the Civic Center or Heritage 1 ?.e.n..t .e.r _, .I.I.i.k.e..g..e~i.n..g.t.h.e..a..c.t i.v.i.t y: .g.u.i.d..e. t .h.a.t..c.o..m..e.s.,..t.h.a.t. !.s.t.h..e..o.n.l.y...w.a.~/. [ ~n..d..o.u..t .a..b.o..u.t.t.h.i.n..g.s. ................................ ~ ......... would like to be able to receive more information on availability of music programs and different festivals 1 ~nd craft fairs : would like to be sent more information : 1 .....................................................................................would like to see more advertisements. ; ..................................... !"'~ ................... ~ 'd like to see more information given to the residents of Dublin. I only see two or three informational : )anners a year. I would like to see 12 informational banners a year so I could attend an event at least once ~ month. A bigger, more descriptive sign on Dublin Boulevard. It's at the side of the road and d~fficult to see.: ~ t would be nice to have them and to be more aware of them 1 ~eed to get pounded with the information Jlake it easier to find out what is going, on. ~vel. One of those marquees at the Civic Center, not a tacky one but at that location because it's pretty Lu.s.Y.: ..................................................................................................................... ....... ....... ; ...... -- note publicity...disseminate, hand out more info (flyers) about arts and programs:..San Ramone 1 ,alley...use the banner space right now it shows bad stuff ', ,' ~eed to be informed more , 1 [ ...... [ ....... · ' more , 1 : -- ~o I uess I would just hke to know .......... 1 : ' ~onel didn't know any of these places were here* , ,lot enough advertising, unaware of activities going on. They should take a different approach as far as , 1 : ~dvertising. AMS PLanning & Research May 2000 Page C- 12 Dublin Heritage Cultural Arts Assessment Verbatim Responses 1 --The should have more information aboUt the activities in Dublin on the internet, such as web pages. ~ Lh.e.~,..s.h.o..uLd. p.u..t..m.o..r.e..e..m..p.h.a..sLs..o.n..a..rt.s..a..n.d..c..u;t.u..r.e:..T..h.e.¥..n.e..e.d..b..e~ .e.r..p.r.o..m..o.U.o..n: .............................. i--..t_ ~ ....... .:. ....... '1 ~.e..d.o..n2 .ge.! .e..n.o..u.gh.. p.f.o..r .m..a.t! .o.n..o..n. !t.. .................................................................................... .~ ................... 1 _A/hen outdoor evening concert days were changed I didn't pay attention to if they were on a better night for -ne. The Guide gives a lot of info in advance and its hard to keep it where it's always available and when the; ~utdoor concerts are announced on radio or in the paper it's too short notice and I usually miss them . ?b'~'~lb~,'|~'6[3]e know about it better; You gotta have a consistent schedule; Civic Center is nice but the: 1 Programs 't appears that everything we do is St. Patrick's Day - or Irish. It's time to explore other cultures: African, 2 i 1 ~)ther western cultures, Asian. Advertise more - banners with visibility, more banners. Ads in local 3ewspaper, Local schools have flyers to bring home, web site to inform everything about the city with Jpcoming events of all kinds 2 3 ust that I think that they should have more but I don't think that it should be taken out of the tax dollars ~ .oOking forward to it improving, it would be nice since the city is growing for arts to grow as well, Bard ~s 2 3 learby and a lot of people would come in for that, we have enough money for centers and stuff we should lave money for the arts, we don't have anything on in this area people are tired of driving, think of the )eople in Tracey and surrounding areas . ~ Fhis is a great idea, have more of it is great for the community, look towards Danville and Walnut Creek as 2 4 .~xamples of arts and culture being brought into the community, use the Civic Center for indoor activities, lave an indoor facility for concerts, it would be great, perhaps with the city of Almeda or other cities in the -- egion they could combine their resources for an indoor art theatre space. One location, look towards the ~,egional Centre for the Arts in Walnut Creek for an example. .~enerallv I like it and the more activities available to people 2 : ; -- '"'"'""'"'"~ave some reall .... high'"'"'quaff ......... shows'"'"'rather ....... than'"'"'"'""lots of mediocre .......... performances'" ............................................. · '"'~'"' ....... ' ....... appreciate the jazzercise at the Shannon Community Center. 2 go to Livermore or Walnut Creek. I attend the Dublin Festavials. There aren't that many things that I am 2 , '-- 3terested in. The Dublin Theater Company closed and I had Season Tickets!l! ' ;ind. . .................................... [ ............... -'~' ~ ih'fi~ ~h'~"8'8'ti~&'8[i£de~ ~eF6&~i~' f~ ~&'~T ~&F~EL' h~' ~'Fe~ ........ 2: : j.u..s.t .t.h.i.n..k.i.t .i.s..cj. r.e. .a.t.t.h..a.t.t..h.e.y..d...o..s.o.D.e- .f.?..a~.s..a.n..cl..c.u.I.t .uf.e..gp.d..t.h.e.y..s.h..o.u. ltl..d..o..a.s...m..u.c.h..o..r..m..o.r.e. .............. ]....2... i ....... [ ....... love photography. I would love to take an oil painting class, I would love to take an acting class. If I were 2 ,, ~ ~vailable to get with these thin~,s, I would do more of these things. ' ;omething here I would go, I do not like going to the city much anymore so if there was something here I ~ould go. I do like history, especially local history. I go the cemetery about 3 times a year to look around at he markers. ' really think we need more of ~t, the arts, and culture programs etc. 2 : : seem to pick up from this there were many questions about the art. My interest is in instrumental, piano i 2 -- ~nd choral · . .................................... ~ ....... ; ....... ; ....... ~i6[<~i.~F~h.t~.~ih.~.~i~Eif~.~(~~ft~i~h~8~&~&~i~b~ at the stUff. : 2 : : · ' ' ;"''.' ........... ... ................... .., ................ .., ................ think ~t's a good ~dea. I see more involvement. I like the St. Patnck s Day celebrahon growing and growing { 2 -- ~wareness in community. . ................................ ! ....................... ~[~[t;~-~-t~-i~~i-r[~(~~t~i-~~~~ ! 2 [ [ .... think that this year's St. Patrick's Day Fair was the best we've had so far, and I'd like to see more 2 levelopment in that area (St. Patrick's Day Festival and other festivals and fairs in ~leneral). AMS PLanning & Research May 2000 Page C- 13 Dublin Heritage Cultural Arts Assessment -- Verbatim Responses 'reely and that would stop vandalism aught in schools in p. lace of academics ..........think they" .... should' ....... have'"more ........ festivals'"" ........... - I think' .... those'""are ............................................................. fun '"'~""'" .....~ ....... 'or children, the don't have much paintin classes would be supportive if cultural pro~rams exEanded [p.] 2 ~ would like to see more reductions being offered in our own city...community theater would be a nice plus ..would love a Bluegrass concert, Ca'un concert 2 'd like to see more diversity in the types of cultural events in arts. Especially more jazz things. Art classes 2 -Ln.d..t.h. Ln.g..s..f.o.r..b.o.t.h .a..d.u!t.s' .a.n..d..c.h. ............................................................................... ....... ....... --t would be nice if they had a pla ensemble in Dublin , 2 , . !'.d..b..e..n.i .c.e..i.f ..w.e..d.9' .s.e..e..m..o.r.e..a..r 9.u..n.d' .e..sp..e..cj .ails...w.h..e.n..I..r .e.ti.r.e..a..n.d..I..b.a..v.e...rs.o..r .e' t.i.m..e. ............................. .2 ,,lore things - arts and culture - closer to the West End(C) _ .n.o..r.e.y.a.r.p.t,Z: .f.o.r..A.d..u]t.s. !n' .t.h.e...ey.e..nLn.g' .s..o.m..e.t.h. ............................................................. .2 ................... vlost of the stuff they've had lately I wouldn't pay to go see, some of the talent that they've had the St. 2 )atrick's Day thing where volume seemed to be the biggest talent. I'd like some programs which they had a ew years ago. I enjoyed the Jazz singing, band and dancing. ---~.o. j .u.s.t..t .h.a.t..w..e. Ji.k.e..t.o..s..e.e...rn.9.r.e' ............................................................................................................... ~oThis year's St. Patricks Festival was one of the best. 2 ~o, do you know of any education that would held us learn more? , 2 --~o, i just wish we had more, because they are always fun to go to _)eople should take more interest in it and help support it and the Hispanic art should be exploited as much 2 ~s possible ................................................................................................................... ~ ............... "~'~'~<~i'l~i't~' ~'~e picked by a committee and they should be picked by the general public...some art exhibits, 2 like some of the exhibits, some I don't understand. 3cal arts I would definately attend. We went to the Van Goghs in the city, I wish they had something locally. already said that --'hey should have more act v t,es for young people.., they~should have more act~wbes for young people..they: 2 hould also have more activities for seniors... They should have more activites for young people_things like iancing where they can go and have a good time. It would also be nice if they had more activities for --.eniors to get to.clether and socialize... 'hey should have more stuff, more in Dublin · 2 ' ................................................................................................................. /e don't have enough 2 Ve need a lot more , 2 Ve need more arts and culture and I do not mean the graffib on the freeway... : 2 2 Vhat we have seen we have enjoyed - Funding/Support , think it will be supD. orted without the need of tax dollars if the information is .c,[Iotten to the public. ~; 3 [ 1 , . --ities have more activities, need to have a town center ~)~li~'~h~'~l~e way we are expanding we should have more tax dollars, and we should be spending them 3 2 3is way Referring to more live concerts and shows of a large scale, so we would need a facility to put them i ~, SO we need a new theater : ... AMS PLanning & Research May 2000 Page C - ~4 Dublin Heritage Cultural Arts Assessment _ Verbatim Responses ;~i'f~' i~t' ifi~FF~'ai,'~'f'~,'g ~6~,~:'~i';v'~aa' i,'~'r~i~' if' ;~i;~'~,~i,i~' ~'~i~i~' ii,' ~'~' i~'~fi~' ~'~?fi~t'~:' i ...... ~'"iT'~ii .......... ~.9.n.'.t .th. tn..k.th..at..c!tx .t.a.x...m.9.n.e. Z .s.h.9.u. td' .~.o..fg.r..s.ch.9.o.[ p.r.o.~r.a..m.s.: ............................................................................. --~,rts and culture in Dublin is very important. However, the funding they get was supposed to go to the 3 :hildren and their activities instead. !'.h:Ea.' Es: i :::i::: ::::::::::::::::::::::::::::: :;::Z; :::::::::::::::::::::::::: :::::::::::::::::::::::::: _ don't want any of our tax dollars from the city going to the schools to support arts and culture. They should 3 ,.ta..y..a.w..a.y./.r.o..m..th..e..s.c.h..o.oJa: .W..e..h..az.e' .a..m..a.f.o.b..w..h.o..s. tj.c.k.?..h!.s..n.o..s.e..w..h.e..r.e. !t..d.o..e.s.n. 3..b.e.~.n.g... ................... ~ ....................... would say that it is basically okay the way it is and doesn't need a lot of attention other than what it is 3 letting now, also say rather see money spent on landscaping . rave to tax us, it should be funded with grants. That's why they need more people interested. Yes, funded vith arants, and fundraisin~. , L , ..... ~ ........................................................ .-. ........ ,-. ............... : ............ ,- ..... .- -.-, .- ................................. --Just more money for cultural programs and less for pubhc arts d~splays, more ~nterested ~n act~wbes and 3 ,.¥.e.n.t.s...a.qd...s.c.u.'.P. tu..r .e.s..a..n.d...m.o..d.e.r..n..a.d ........................................................ : ............................................... ;ray out of the taxpayer's pocket 3 t - Facility nstead of making all these new people soft buildings, corporations that are out there, I'd like to see ' 4 ;omethin,.g_ dedicated to theater arts. In comparison to the Concord Pavillion. : Fheater Arts Center where we could have live indoor plays and theater and get a little bit of indoor concerts. :)ur highschool room is just not adequate, I really think it would be a jewel. I think a lot of people would : --~gree With me. . here should be more of it, instead of building fast food chains they should have more th~ngs that people 4 :o..u.l.d..attend like a Community Center.or theatre --they need a stadium for live shows_maybe a skate park..if Dublin wants to get young people involved they 4 ~eed activites that young people will like.. : : : Comments related to the city 5 I -~verybody here needs to help bring all of the reputation of Dublin, it has a terrible reputation with other cities: ~round it, if arts and culture helps I would be in favour to help it, first of all we need to educate the people --hat we are not less that other areas, I don't like what people say about Dublin, we should all work to make nat better, maybe what this industry might help that. We need to publicize more what we have, not a good: )icture here, other cities don' t like that we are growing and they are not, they don't like growth, but i think it --s wonderful, get the transportation solved somewhat. ................. ".rY....rT. ................................................................................. .. ........................................ only would really support itif it makes the city look prettier and if it helped property values, I would support 5 _! .to..t .h.e..e..x.t.e.n.t..t .h.a.t. jt. h..eJ.p.s.J.h.e..a, p~ .e.a.r.a..n..c~...a.n..d..a. ff. r..a.c.t.s..p.e..o.p.[e..t.o..l?..e..h.e..r .e. .............................................. , ............... think Dublin is a great city to live in. I've lived here for 12 years and I'd recommend it to anybody. They do 5 think for the size of the community we have, the city has done a pretty job for getting art into the 5 -- :9.m..m..u..nj~: ...................................................................................................................................... .th. tn. .k.E.s..a.n.j.m.p.o..rt.a..n.t..d.e.y.eJp. p..m..e.n.t..fp.r..D..u.b, tLn:.s' .g.r.o..wt. h. ............................................................ ,.. A.. i ....... · ....... think you're covering a lot that could be available. We've lived here 30 yrs and like it a lot. My only concern 5 --; there is some serious thought in updating the old Dublin. We're getting vacant lots off Village Parkway '..n.d..t.hj.n.g..s..a.r.e..g..e~Ln..g..r .u?.d..o..w.n. :.~.e.r.e...n.e..e.d.s..t.°..b..e..r.e.~ ~.~ ~j~. ~.~!: .......................... : .................................... 5 -- m totally amazed that coming into this community in '76, there was nothing. They offered soccer to girls, ,nd broadened our spectrum. Now it's Starting to come into its own and really becoming a town. This guy touston and with the backing and people he's had, he's trying to make it a city and more than that. I'm ehind it 100 percent. Things are trying to change and I support that. I think it's wonder ful. AMS PLanning & Research May 2000 Page C - 15 Dublin Heritage Cultural Arts Assessment -- Verbatim Responses h. i .g. ii-n. .a a. i ........... .................. )elieve the people that are making the request that the heritage, the art are short time natives and not long --:ime and don't really know the history of dublin. They're new to the area and trying to make change, and :hat goes at the school level and into the community. ~lot really. I am happy with this new Imax theatre going in in east Dubhn, and the whole complex w~th 20 5 _~dditional theatres. I like living in Dublin, I've lived here for years and the mayor is a progressive mayor, I ike the way the city is upgrading its image. It's gradually going to get more like its neighbors, Pleasanton ]nd San Ramone. '~6~]~'~' ~[J'6[ig' ] ~Jg't' [:l'~'~6;t' ~'~ '~ '~ J't~' ~:~'~6~'~ 'lil~' ~t'l~"Git]~'~ '~6~J'6~1:' it' ~'~ I'c] '~' [q'i~ 'i~ '6'~ ~)~ [~ ............ ]'",~'"' ....... " ....... --~..e.s.t.h..e.t i.?pX .c.c..?d..g.e..t .i.t .t.o.g..e.t.h..e.r..a.n.d..t.h..e.n..t.h..e..a~.s..w.9.u. Ld' .fgj!o..w.: .................................................. i ....................... .r .hp...m.o..r.e..D..u.b. Li.n' .h.a..s. t9..o, ff..e.r.t.h..e..b.e..tt.e..r .e..v.e..W..o.n..e..wjJL .be.., .s..o. !.s..ay..g..o.f.o..r j.t: ....................................... ]....5. ................. there is a feeling that they have to copy cat what Plesanton does with fesitvals, concerts. Efforts should be i 5 ~Jsed elsewhere. The~. just started to hel~ the schools get it together. f ~'~ ~,' a~ ~;t' h'~ ~,'~ '~ ~)~ ~ ~;~l}~J'r~ ] ~' J~ [J'~ J'i ~'.' "i'J~' M ~'~"i'~ 'r~ [~ [.' ...................................................... :'"~)' ............... Heritage Center am really fond of the Heritage Center, those old buildings, they should extend the hours. I live close, and 6 ~ .v.e.~ .t].m..e. ! .t~. !9..g.o..i.n.,. i.t.i.s..I.o.c..k.e, cl.: (.C). ......................................................................................... . .............. lust hope they keep moving with the Heritage Centre and it's just great, Mrs. Miller remembered me and," 6 ~hared that with my kids and that meant a lot to me. Having the generations mix is excellent. suggest the Heritage Center be promoted more; the times I have gone there, I have found it very , nterest~ng. (C) think where the heritage center is, it would be an excellent spot for more museums and no commercial i 6 ~evelopment. ---r, .......................................... i ....................... '~;~'l~']i'l~'~l~[~'t'(~'~'t'~'t'l~'~t:t~ ~'~i~:"~'~~~nd s church was under the agreement 6 --hat there would be no ceremonies that would happen in the church· I would like the city to get a lawyer to :heck the deed and make sure the contract is upheld. n the last couple of years there has been a lot more offered for the adults than ~n prewous years, ~;ncouraging participation more, nice job on Dublin Center, and apppreciate the use of St Raymond's fror a nemorial service with no noise or disru tions from the street repairs ~chool field should include the historical park, the graveyard, the church : 6 : : Arts and Education feel strongly about the art in the schools for the children and being able to experience that outside the 7 ;chools. Kids should be able to see art. I think it's really important for people to have art and culture in their ...... Y"' ....... ' ....... ~ent to schools to have full art programs ~- think it's important to keep the kids informed of Dublin's heritage and history; they should get more 7 ~teractive with the kids, that would ke.ep, them more interested. think we need more th~ngs for the young ktds, the teenagers. A sw,mm~ng pool, a place to dance wtth no 7 , icl] ]1.].~ .~.~] .~]e.' .~] ~.' ~ r.'e.'. 9.f .i.t .i.n..t.h.e. .c..h.i I.d..r .e.n.'.s..s.c..h2?!s.: .e..s.p.e..c.i.a. ll.y...m..u.s.i.c..a.n..d..a.d.: ....................................... i--..7... [ ....... L ....... m looking forward to seeing the new library or new room. We have so many children and not enough i 7 --,rograms for them. Last year was a disaster, so many children in a small little room. For art. They do a 'reat job with the swimming, we need a big er lace for the children in the libra . ?s important especially for children, schools should have more activities regardless of funding. --/lore nroorems for kids · ~ey should get more arts and culture into schools · : 7 : : would like to participate more in arts and culture I just hope to participate in them more after I retirel don't have an~ others to add ' 8 ' ' don't ' ep. joy arts and cultural acbvlbes and I should spend more bme w,th them than I do : 8 : : _ d..LLk,e. .t.o..d.c.. ,.t..m..o.r.e... .................................................................................................... ;....8...: ....... '.. ....... AMS PLanning & Research May 2000 Page C - 16 Dublin Heritage Cultural Arts Assessment -- Verbatim Responses .~.h.a..t .i.s..o.u.t..t.h.e..r.e..a.n..d. ! .a..m...v.e.~ .i .n.t.e.r.e..s.t .e.d..i.n..h.i.s.t.o. ~ ................................................................. i ....... [ ....... :, ....... --if it's good rll attend : 8 : : ff the weather improves, rll be looking into it. , , ~'m not interested in it. : 8 : : ~lke to see more of arts and culture, I am bred of being called a Neanderthal General comment on research ~ am glad to say that they are looking at with all the new businesses that have been occupying the new ;: 9 9astern Dublin development and I would like to see more development in the arts.[p] Having been a resident: --~o I think we covered everything...I don't care for their choice of statues especially the one in front of City 9 Hall. , ]ood survey 9 --?.h.i.n..k.t.h..e..s.u..w..e.y..i.s..a..g.r..e.a.t..s.t .a. rt.. t.o..s. ?.e...w.h..a.t..p.e. gR.I.e' .w..s.a..n.t:, .w..s.a..n.t.=..w.a..nJ .................. ; .......................... .9. .................. ;'m glad the city is taking on the Commission and is moving forward with arts and culture : 9 : : '..m..g.l.a..d. ¥.o..u..g.u..y.s..a.r.e..t.a..k!n..g..a.n...a.c.t! .v.e. J .o.o..k: .a..n.d..try...i.n.g..t.o..i.m..p.r.o..v.e..i!.. .............................................. , ........ . ...... , ....... ' .s.u..w..e.y..Ls. .b.e. !n..g..d.o..n.e. .................................................................................. .9. .................. ~1o, I do think this survey is a good thing, in terms of awareness. . 9 . Survey was too long , 9 , Other Actually, Not really I guess my interests are more wine or beer, something to do with food. I'm don't really ;: 10 ike arts and craffsy stuff. ~ did not know much about it until now. I travel a lot, it's hard to be in Dublin ; 10 , , like science and art museums: ,' 10 '~ [~ [(' ~' ~1~ ~1' ~'~ I't~'r'~ '~' ~'r'~l~'{61: '~1~; ~iJ~/' [:)~[ ]'1:1~' ~~ ~h'~{ '~l:t' i~ '(~' ~'~ 'f'rl ~' ~ 't'~' [::)'~l~'~? ..... i":l'~"[ ....... ~' ....... ._norali Arts and culture sometimes pushes beyond what society brings into play : : : think that they are making great progress : 10 . wmh they'd have a better, get ,t gmng : 10 : : would like to see the campaign promises come to be. : 10 : : t would be a good idea to do a survey to get things going : 10 : : !'.s..g.r.e..a.t.n.9 ............................................................................................................... ]_.1.0. .................. ~o but they a need a golf course in Dublin --~ol am learning about them since just moved here in Dec.(C)1999 : 10 : : ~ot at the present time ] 10 , , ........ -. ........... -. .........................~ ....... ~ ........ . ...................... .- -.-.- ................................, , ....... , - . --,lot too ,nteres.t .e.d. }.n..t .h.e..a..rt.s..a..n. cl..c..u, lt.u..r.e. !n...D..u.b.l!.n:..J..e.n.j .o.y...m..o.r.e..s.p..O.l?.S..a.c.t.??.,.e.s. .............................. ~othing When you're completely disabled it puts a note on things, i 10 : : }rice I get to know the area I presume that I will be interested in finding out what s around here : 10 AMS PLanning & Research May 2000 Page C- 17