HomeMy WebLinkAbout8.1 Attch 2 PCS Survey Results
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A • • Parks : •
Dubl'in, CA
Parks and Recreation Survey
Report of Results
January 2008
Prepared by:
•
NATICJNAL
LCi RESEARCH
C E N T E R ex.
3005 30ib Street • Boulder, Colorado 80301 303-4447863 • l: 303-4441145 • www.n-r-ccom ATTAC H M E NT 2
I Dublin Parks and Recreation Survey
January 2008
I Table of Contents
Executive Summary ............................................................................................1
Survey Background 3
What the Survey Was About 3
How the Survey was Conducted 3
How the Results are Reported 4
Summary of Results ............................................................................................6
Living in Dublin ........................................................................................................................6
Quality of Parks and Community Services in Dublin ...............................................................8
Perspectives of Users ...........................................................................................................11
Facility and Class Priorities ...................................................................................................13
Parks and Park Amenities 13
Recreation Facilities 16
Classes and Activities 19
Use of Programs and Facilities 21
City of Dublin Programs and Facilities 21
Participation in Parks and Recreation Activities: At the City and Other Locations.......... 24
Influences on Participation ..............................................................................................26
Scheduling Preferences 28
Spending on City Services ....................................................................................................30
Information Sources ..............................................................................................................32
Appendix A: Respondent Demographics 34
Appendix B: Verbatim Responses to Open-ended Survey Questions ..............38
Appendix C: Responses to Selected Survey Questions by Respondent
Characteristics .................................................................................................38
Appendix D: Survey Methodology ....................................................................50
Questionnaire Development 50
Sample Selection 50
Survey Administrafion and Response Rate 50
Confidence Interva/s 50
Weighting the Data.......................................................................................................... 51
Data Analysis ..................................................................................................................51
a
Appendix E: Survey Instrument and Responses to Survey Questions 53 ~
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I Dublin Parks and Recreation Survey
January 2008
I Table of Tables
Table 1: Quality of Customer Service and Communications ........................................................................7
Table 2: Quality of Parks and Recreation 8
Table 3: Quality of Individual Parks and Centers ..........................................................................................9
Table 4: Quality of City of Dublin Parks and Recreation Activities and Facilities .......................................11
Table 5: Importance of Parks or Park Amenities ........................................................................................14
Table 6: Importance of Facilities .................................................................................................................17
Table 7: Importance of Classes and Activities ............................................................................................19
Table 8: Participation in a City of Dublin Activity or Used a City of Dublin Facility in the Last 12 Months.21
Table 9: Reasons for Not Participating in an Activity or Using a Facility ....................................................23
Table 10: Participation in Parks and Recreation Activities: At the City and Other Locations 25
Table 11: Influences on Decisions to Enroll or Participate in Recreation Classes or Activities ..................26
Table 12: Participation Times and Days of the Week .................................................................................28
Table 13: Spending on City Services ..........................................................................................................30
Table 14: Information Sources about Parks, Recreation and Cultural Arts Activities Provided by the City32
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Report of Results
I Dublin Parks and Recreation Survey
January 2008
( Table of Figures
Figure 1: Overall Quality of Life ....................................:...............................................................................6
Figure 2: Quality of Customer Service and Communications 7
Figure 3: Quality of Parks and Recreation ....................................................................................................8
Figure 4: Quality of Individual Parks and Centers ........................................................................................9
Figure 5: Quality of Safety in Parks and on Trails ......................................................................................10
Figure 6: Ratings of City of Dublin Activities and Facilities .........................................................................12
Figure 7: Essential and Very Important Ratings of Parks or Park Amenities .............................................15
Figure 8: Essential and Very Important Ratings of Facilities ......................................................................18
Figure 9: Essential and Very Important Ratings of Classes and Activities .................................................20
Figure 10: Participation in a City of Dublin Activity or Used a City of Dublin Facility in the Last 12 Months
22
Figure 11: Essential or Very Important Ratings of Decisions to Enroll or Participate in Recreation Classes
or Activities ..................................................................................................................................................27
Figure 12: Likelihood of Participating in Classes or Activities at Various Times and Days of the Week.... 29
Figure 13: Spending on City Services .........................................................................................................31
Figure 14: Likelihood of Using Source for Information about Parks, Recreation and Cultural Arts Activities
Provided by the City ....................................................................................................................................33
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I Dublin Parks and Recreation Survey
January 2008
I Executive Summary
Highlight of Results
The survey asked residents to make both evaluative assessments, as well as describe priorities
about what they would like to see from the Parks and Community Services Department. This
provides the City a snapshot of where they are now and where they should head in the future.
Overall, residents were pleased with the community and the City's parks and recreation
offerings. Quality of life ratings were positive and higher than average ratings across the
country for quality of life. Quality of parks, recreation and community services were also
favorably rated. A majority of all residents completing the survey felt that the quality of
parks, recreation programs and classes, and cultural arts programs and classes were "excellent"
OI "g00C1."
Of the individual parks and recreation facilities residents were asked to rate, the Dublin
Senior Center received the highest quality ratings. In fact, the Dublin Senior Center received a
higher rating than the average of other communities across the country.
In general, respondents felt that Dublin should continue the current level of spending for each
of the services they were asked to rate, perhaps reflecting respondents' satisfaction with City
services. Residents were interested in an increase in spending for a few services (e.g., open
space preservation and park acquisition and development), and only a small percent of
residents felt that spending should be reduced for any one service.
Within residents' priorities for parks, recreation and community services a preference for
parks and park amenities emerged. At the top among parks and par.k amenities was multiple-
use trails; 89% felt this was "essential" or "very important." This was more than 30 percentage
points higher than the most important recreation facility (a gymnasium for basketball,
volleyball and gymnastics) and the most important class or activity (cultural festivals and
events). The importance ratings for multiple use trails was consistent across respondent
subgroups, including age of respondent and the side of the City the respondent lived on.
Overall recreation facilities had fewer respondents selecting "essential" and more being willing
to select "not at all important" than was seen for parks. At least half of survey participants felt
that the gymnasium, an outdoor water park, a community theatre or a social hall/facility
rental space were "essential" or "very important." The class or activity rated most important
was cultural festivals and events.
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When determining what residents really want, it is valuable to look at the activities in which ~
they are already participating. Hiking/walking and running activities were most frequently ~
engaged in at a City facility rather than at another location listed on the survey (66% and 40%, m
(D
respectively). This high level of participation in hiking, walking and running is probably why 0
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residents have such a high interest in multi-use trails as mentioned above. ~
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I Dublin Parks and Recreation Survey
January 2008
Activities like weight training, aerobics and classes were more likely to have been done at a
private facility than at either a City of Dublin facility or other public facility. In addition,
attending a play or concert, touring a museum or historic site and visiting an art gallery or
exhibit was done more frequently at other public facilities rather than those operated by the
City of Dublin.
The purpose of the survey was to understand resident perception of current and potential
features of Dublin's Parks and Community Services Department. Perception surveys tell what
residents think and not why they think it. The focus groups that make up the next stage of
the project provide the opportunity understand in more detail residents' reasons behind their
ratings and priorities. The focus groups can include detailed questions about program features,
the physical location of parks and recreation facilities, as well as thoughts on scheduling and
pricing. In addition, the make-up of individual focus groups will be based on homogenous
characteristics, such as users in one group and non-users in another. As the City considers the
results of the survey, additional ideas for the focus groups may arise.
Survey Background and Purpose
¦ The City of Dublin contracted with National Research Center, Inc. to conduct a
community wide parks and recreation survey. The Dublin citizen survey provided
residents the opportunity to rate the quality of life in the City, as well as parks and
recreation service delivery. The survey also permitted residents to provide feedback on
what parks and recreation services they would like to see offered in Dublin, which
they are already participating in and general barriers that may prevent them from
participating.
¦ This survey is the second step of a larger, multi-component parks and recreation needs
assessment that will be used to develop a comprehensive strategic plan for the Parks
and Community Services Department.
Methods
¦ Three thousand randomly selected Dublin households were mailed the Dublin Parks
and Recreation Survey. Of the 2,726 eligible households who received the survey, 452
responded to the mailed questionnaire, giving a response rate of 17%.
¦ Survey results were weighted so that respondent age and gender were represented in
the proportions reflective of the entire City. The margin of error is plus or minus five
percentage points around any given percentage point, and plus or minus five points
around average ratings on a 100-point scale. g
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I Dublin Parks and Recreation Survey
January 2008
I Survey Background
What the Survey Was About
The City of Dublin contracted with National Research Center, Inc. (NRC) to conduct a
community wide parks and recreation survey of its residents. The Dublin Parks and
Recreation Survey serves as a consumer report card for Dublin by providing residents the
opportunity to rate the quality of life in the city, as well as parks, recreation and community
services amenities and delivery. The survey also permitted residents to provide feedback on
what parks, recreation and cultural activities were important to have within the community.
The Dublin Parks and Recreation Survey is part of a larger parks and recreation needs
assessment being conducted by the City. The survey was created using ideas generated from
30 key informant interviews conducted with community stakeholders. Survey findings will be
used to develop in-depth questions for focus groups and an online forum. Results of the needs
assessment will be adapted to create a comprehensive strategic plan for the Parks and
Community Services Depanment.
How the Survey was Conducted
Approximately 3,000 households within the city limits of Dublin were selected to participate
in the survey using a stratified, systematic sampling method on addresses within carrier routes.
Attached housing units were over-sampled to compensate for detached housing unit residents'
tendency to return surveys at a higher rate. An individual within each household was
randomly selected to complete the survey.
Households received three mailings each beginning in late October. Completed surveys were
collected over the following eight weeks. The first mailing was a prenotification postcard
announcing the upcoming survey. A week after the prenotification postcard was sent the first
wave of the survey was sent. The second wave was sent one week after the first. The survey
mailings contained a letter from the Mayor inviting the household to participate in the
Dublin Parks and Recreation Survey, a questionnaire and self-mailing envelope.
About 9% of the surveys were returned because the housing unit was vacant or the postal
service was unable to deliver the survey as addressed. Of the 2,726 eligible households, 452
completed the survey, providing a response rate of 17%.
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I Dublin Parks and Recreation Survey
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How the Results are Reported
The body of the report is organized in the following way:
¦ Living in Dublin
¦ Quality of Parks and Community Services
¦ Perspectives of Users
¦ Facility and Class Priorities
¦ Use of Programs and Facilities
¦ Spending on City Services
¦ Information Sources
Responses to demographic questions can be found in Appendix A: Respondent Demographics
and responses by respondent subgroup can be seen in Appendix C.• Responses to Selected Survey
Questions by Respondent Characteristics. The survey instrument along with a complete set of
frequencies can be found in Appendix E: Survey Instrument and Responses to Survey Questions
and verbatim responses to open-ended questions in Appendix B: Verbatim Responses to Open-
ended Survey Questions. Finally, a detailed description of the survey methodology is located in
Appendix D: Survey Methodology.
"Don't Know" Responses and Rounding
On many of the questions in the survey, respondents could answer, "don't know." The
proportion of respondents giving this reply is shown in the full set of responses included in
Appendix E: Survey Instrument and Responses to Survey Questions. However, these responses
have been removed from the analyses presented in the body of the repon. In other words, the
tables and graphs display the responses from respondents who had an opinion about a specific
item. Where "don't know" percentages rise above 20% they are noted in the body of the
report. As "don't' know" percentages rise, the margin of error for responses to that question
also rises.
For some questions, respondents were permitted to select multiple responses. When the total
exceeds 100% in a table for a multiple response question, it is because some respondents are
counted in multiple categories. When a table for a question that only permitted a single
response does not total to exactly 100%, it is due to the routine practice of percentages being
rounded to the nearest whole number.
Confidence Intervals
The 95 percent confidence level for the survey is generally no greater than plus or minus five
percentage points around any given percent reported for the entire sample (452 completed ~
interviews). ~
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As part of the analysis, subgroups were defined, including location of residence (east or west ~
of Dougherty Road). Other examples of subgroups created for analysis were respondent age ;
groups (18 to 34, 35 to 54 and 55+) and primary language spoken in the household (English or ~
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I Dublin Parks and Recreation Survey
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Where results are given for subgroups, the margin of error is less precise. Generally the 95%
confidence interval is plus or minus five percentage points for samples of about 400 to 10
percentage points for samples as small as 100. For each specific demographic subgroups from
the survey, the margin of error rises to as much as plus or minus 15% for a sample size of 44
(in smallest - households whose primary language was not English) to plus or minus 7% for
207 completed surveys (in largest - residents living on the east side of Dublin).
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I Dublin Parks and Recreation Survey
January 2008
I Summary of Results
Living in Dublin
The survey started with general questions about quality of life in Dublin and residents'
perspectives on service quality. The following charts and tables display information about
residents' opinions of living in Dublin. Residents completing the survey rated quality of life in
Dublin favorably. One-third felt it was "excellent," two-thirds felt it was "good." Only 6%
indicated the quality of life in Dublin as "fair" and virtually no one said "poor."
Customer service and communications were also viewed favorably. Seven in 10 felt the City's
customer service was "excellent" or "good" and two-thirds felt the City communicated parks
and recreation information effectively.
National Research Center, Inc. maintains a database of comparative resident opinion data
comprised of perspectives gathered in citizen surveys from approximately 500 jurisdictions
whose residents evaluated local government services. NRC has innovated a method for
quantitatively integrating the results of surveys that we have conducted with those that others
have conducted. Normative comparisons have been provided when similar questions on the
Dublin survey are included in NRC's database and there are at least five other jurisdictions in
which the question was asked.
These comparisons were available for quality of life and quality of customer service. Quality
of life was rated higher in Dublin than the average of other communities across the country
while quality of customer service provided by the City was rated lower than the average of
other communities.
Fi ure 1: Overall Qualit of Life
How do would you rate your overal/ quality of
life?
Fair
6%
Good
63% Poor
0%
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Excellent ~
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Table 1: Quality of Customer Service and Communications
Please rate each of the following aspects of living in
Dablin: ~ Excellent 1 Good ; Fair ; Poor 'Total
Quality of customer service provided by the City of Dublin* 16% 57% ; 22% 5% 100%
_ . . Y..._ ~ .
Effectiveness of communicating recreation and cultural I '
arts information to citizens 10% ; 57% ; 26% ; 7% 100%
* Percentage of "don't know" responses was higher than 20%.
Fi ure 2: Quali of Customer Service and Communications
Quality of customer service provided by the City of 73%
Dublin
Effectiveness of communicating recreation and 67%
cultural arts information to citizens
0% 20% 40% 60% 80% 100%
Percent of respondents reporting "excellent" or "good"
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Quality of Parks and Community Services in Dublin
In addition to rating overall quality of life, residents were given a list of parks and recreation
services to rate as either "excellent," "good," "fair," or "poor." The quality of parks, recreation
programs and classes, and cultural arts programs and classes were rated as "excellent" or
"good" by at least two-thirds of survey respondents. The variety of recreation programs
offered was rated as "excellent" or "good" by 7 in 10 respondents. Ratings for quality of parks
and community services are displayed on the following pages.
When compared to national ratings, the quality of parks and the quality of sports fields were
rated higher than the national benchmark. The variety of recreation programs/classes and the
quality of arts programs/classes received ratings similar to that given in other jurisdictions
across the country.
Results were also compared by respondent subgroups: location of residence, age, children in
the home, older adult in the home and language preference. Some differences have been
highlighted throughout the report and a complete set of comparisons can be seen in Appendix
C.• Responses to Selected Survey Questions by Respondent Characteristics.
Table 2: Quality of Parks and Recreation
Please rate each of the following aspects of living in
Dublin: ! Excellent ' Good Fair ~ Poor Total
Quality of parks in Dublin 31 58% ; 10% ! 1% i 100%
QUellty Of City Of DUblin SpOrts flelds' 24% 59% 16% 1% 100%
d . .
Variety of recreation programs offered by the City of
DUblin* 12% ; 59% ' 26% ` 3% ' 100%
Quality of City of Dublin recreation programs/classes' 12% 58% ' 28°/a ' 2% ! 100%
Quality of City of Dublin cultural arts programs/classes" 6% ' 58% 31 5% ' 100%
` Percentage of °don't know" responses was higher than 20%.
Fi ure 3: Qualit of Parks and Recreation
Quality of parks in Dublin 89%
Quality of City of Dublin sports fields 83%
Variety of recreation programs offered by the City ~~oo
of Dublin
Quality of City of Dublin recreation
programs/classes 7~~~0
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Quality of City of Dublin cultural arts 63% ~
programs/classes ~
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Percent of respondents reporting "excellenY" or "good" ~
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I Dublin Parks and Recreation Survey
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Individual parks and recreation facilities were also rated favorably. The Dublin Senior Center
was rated as "excellent" or "good" by 9 in 10 survey takers. The Dublin Swim Center received
the lowest ratings, but was still considered "excellent" or "good" by the majority of those
completing the questionnaire. Also, respondents living in western Dublin were more likely to
give positive quality ratings to the quality of the Dublin Swim Center than those living in
eastern Dublin.
The Dublin Senior Center received ratings higher than the national benchmark for senior
centers across the country.
Table 3: Quality of Individual Parks and Centers
Please rate each of the following aspects of living in ;
Dublin: Excellent : Good Fair Poor ' Total
Quality of Dublin Senior Center" 44% 45% 10% 2% 100%
Quality of Dublin Heritage Center" 18% ; 61 % 18% 3% 100%
.
Quality of Stager Community Gymnasium' 12% 58% 27% 3% 100%
4-1-111 -
Quality of Dublin Swim Center* 7% 46% 37% : 10% ' 100%
" Percentage of "don't know" responses was higher than 20%.
Fi ure 4: Qualit of Individual Parks and Centers
Quality of Dublin Senior 89%
Center
Quality of Dublin 78%
Heritage Center
Quality of Stager 70oo
Community Gymnasium
Quality of Dublin Swim 53%
Center
0% 20% 40% 60% 80% 100%
Percent of respondents reporting "excellenY" or "good"
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I Dublin Parks and Recreation Survey
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Along with the quality of services, residents were asked to rate the safety of users in parks and
on trails; 86% felt safety was "excellent" or "good."
Fi ure 5: Qualit of Safe in Parks and on Trails
Safety oi users in parks and on trails
Fair
13%
Poor
1%
Good
63% Excellent
23%
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Perspectives of Users
Residents who had used a parks and recreation facility or participated in an activity in the last
12 months were asked to rate the quality of that facility or activity. As with quality of life and
quality of service ratings, most activities and facilities were rated as "excellent or "good" by at
least three-quarters of survey respondents, and all were rated as "excellent" or "good" by at
least half of those completing the survey.
The Shamrock Preschool received top ratings, with all who had used it (10 respondents)
giving it a rating of "excellent" or "good." Less than 10% indicated any activity or facility was
"poor" except for Dublin Swim Center swimming lessons. While 12% felt the quality of swim
lessons was "poor," it was still indicated as "excellent" or "good" by three in five of those who
had used this activity at least once in the last 12 months. The table below and the chart on the
following page display this information.
Table 4: Quality of City of Dublin Parks and Recreation Activities and Facilities
Below is a list of activities and
~ facilities operated by the City of
Dublin. If you have participated in an ;
activity or used a facility at least one Number of
time, please rate the quality of the respondents
activity or facility. Excellent ! Good i Fair Poor Total rating quality
Shamrock preschool ! 68% 32% 0% 0% 100% ; 10
_ _
Dublin Heritage Center event, program
orclass 36% 61% 3% 0% 100% 42
Summer Concert Series ; 30% 67% 4% 0% , 100% 83
Dublin Public Library ' 56% , 39% 5% 0% , 100% 301
Winter Concert Series 41 % 55% 5% 0% ; 100% ' 83
Dublin Senior Center activities or trips ; 66% 28% 2% 4% ; 100% 19
Dublin Senior Center lunch program ' 51 42% : 6% 0% 100% 14
Youth sports programs ; 33% 58% 6% 2% 100% 62
Lelsure ClasseS i 25% 62% 12% 0% i 100% ! 40
Summer camPS 24% 62% 14% 0% ; 100% I 31
Cultural arts classes ~ 31 % 53% 16% 0% ; 100% : 22
After school recreation program ; 7% 72% 17% 4% ; 100°/a 34
.
Junior Warriors youth basketball league i 26% 48% 26% 0% 100% 97
. ,
Dublin Swim Center swimming lessons ; 20% 43% 25% 12% 100% ; 60
, . .
Teen special events ; 4% 55%a 41% 0% ~ 100% ` 14
Student Union Middle School recreation
program 14% ' 41% 39% 7% ' 100% 10 ~
Responses are only from those who reported participating in an activity or using a facility at least one time in the last ;
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Fi ure 6: Ratin s of Ci of Dublin Activities and Facilities
Shamrock Preschool %
Dublin Heritage Center event, program or class 7%
Summer Concert Series 96%
Dublin Public Library 95%
Winter Concert Series 95%
Dublin Senior Center activities or trips 94%
Dublin Senior Center lunch program 94%
Youth sports programs 92%
Leisure classes 88%
Summer camps 86%
Cultural arts classes 84%
After School Recreation Program 79%
Junior Warriors youth basketball league 74%
Dublin Swim Center swimming lessons 63%
Teen special events 59%
Student Union Middle School recreation program 54%
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0% 20% 40% 60% 80% 100% ~
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Percent of respondents reporting "excellent" or "good" ci
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I Dublin Parks and Recreation Survey
January 2008
Facility and Class Priorities
Residents were presented three lists in which to rate their priorities for the City: 1) parks and
park amenities, 2) recreation facilities and 3) classes and activities. For each item on the list
they were asked to indicate if they felt it was "essential," "very important," "somewhat
important" or "not at all important" for the City to provide. Additionally, for parks and
recreation facilities they were invited to rank which three they felt should be the highest
priority. Results for these questions can be seen on the following pages.
While not compared directly, overall, importance ratings were higher for parks and park
amenities for than recreation facilities or classes and activities.
Parks and Park Amenities
At the top among parks and park amenities was multiple-use trails, 89% felt this was
"essential" or "very important." This was more than 30% higher than the most important
recreation facility (a gymnasium for basketball, volleyball and gymnastics) and the most
important class or activity (cultural festivals and events). Four in 10 indicated this as a#1
priority and 7 in 10 selected it among their top three priorities. Passive areas, lakes and open
space meadows were also very desirable; 70% felt it was "essential" or "very important" for
the City to provide. Only 11% indicated passive areas, lakes and open space meadows as a#1
priority, and 40% indicated it as a#1, #2 or #3 priority.
Two-thirds or more also felt the following parks or park amenities were "essential" or "very
important": lighted sports fields and courts, shade structures, dedicated areas for dogs to
run/play and group picnic areas. Among those deemed least important were cricket and
lacrosse fields; at least two in five respondents thought these were "not at all important."
When comparing results by respondent subgroup, younger residents gave lower importance
ratings to group picnic areas than older residents. Compared to households that had children
17 and younger, those households without children under 18 years old felt that dedicated areas
for dogs to run/play and community gardens were more important. In addition, residents
living in eastern Dublin tended to give higher importance ratings to formal and community
gardens and lower importance ratings to baseball and softball fields than did residents living in
western Dublin.
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I Dublin Parks and Recreation Survey
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Table 5: Im ortance of Parks or Park Amenities
Please rate how important you
think it is for the City of Dublin r;
to provide the following types ~o~ r ;
of parks or park amenities R r' CL ' °a '
listed below. Then rank which c °o. i E E ~
THREE you think should be the 0 r; cc 0 Percent of
highest priority, with a"1" for w 2i 3 Percent of ' respondents
the most important, "2" for the j; E= respondents ; selecting as
second most important and "3" ; 0~ zselecting as ~ a#1,#2 or #3
for the third most important. ; a#1 priority ' priority
Multiple-use trails (biking, hiking,
, welking, running) 53% , 36% 10% 1% 100% 43% ` 68%
m__- L.
Passive areas/lakes/open space i ~
,
meadowS 34% I 36% ~25% : 5% 100% 11% ' 40% .
~ . _._n- ~ Lighted SpOrts fields and Courts 30% 36% j 26% i 8% 100% ~ 6% ~ 25%
_ . e
Shade structures 28% : 35% ' 33% ; 4% 100% 6% ; 26%
Dedicated areas for dogs to
0 j 370X 15% 100% 8% ~ 17%
run/play 23% : 250X
Group picnic areas 21 °/a 43% i 31 % 5% 100% 5% i 27%
Baseball fields 19% , 35% ~ 38% ; 9% 100% 1%, 8%
_ _ _ , . . .
SOCCer fields 18% ~ 37% I 37% ; 8% ` 100% 3% ; 11 %
Tenniscourts 16% 34% 41% ! 9% 100% 3%o i 12%
y . t
Water play features 15% 22% 48% 15°/a 100% 3% , 12°/a
.
Softball flelds 15% 31 % 42% ! 13% 100% 2% ! 4%
_ . . . .
Battirlg CageS 13% 23% ~ 42% 23% 100% 0% I 4%
Community gardens 12% i 26% t 44% 18% 100% 0% 10%
All weather/synthetic turt fields 12% 25% 1 37% 1 25% 100% 1%' 6%
Basketball courts 11 % i 32% j 45% ~ 12% 100% 1%~ 5%
Formal gardens 10% 22% i 47% ; 21 % 100% 1%~ 8%
Amphitheaters 9% : 31 % i 43% i 17% 100% 3% ' 9%
BoCCe b211 COUrts 8% 15% ` 44% 34% 100% 0% ' 2%
_ . , _ _ ~
VOlleyball Courts 6% 22% t 54% ; 18% 100% 0% ; 3%
_ e _ . ,
CriCket fieldS 4% ' 13% 37% 46% 100% 1%~ 1%
~
Lacrosse fields 4% ' 15% ~ 40% ~ 41% 100% 0% j 0%
While all respondents tended to rate the importance of each activity only three-quarters on average completed the
priority rankings.
U
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Page 14
I I
I Dublin Parks and Recreation Survey
January 2008
Fi ure 7: Essential and Ve Im ortant Ratin s of Parks or Park Amenities
Multiple-use trails (biking, hiking, walking, running) 89%
Passive areas/lakes/open space meadows 69%
Lighted sports fields and courts 67%
Group picnic areas 64%
Shade structures 63%
Soccer fields 54%
Baseball fields 53%
Tennis courts 50%
Dedicated areas for dogs to run/play 47%
Softball fields 46%
Basketball courts 43%
Amphitheaters 40%
Community gardens 38%
All weather/synthetic turt fields 37%
Water play features 37%
Batting cages 35%
Formal gardens 32%
Volleyball courts 28%
Bocce ball courts 23%
Lacrosse fields Fl 8%
Cricket fields
(D
0% 20% 40% 60% 80% 100% v
~
Percent of respondents reporting "essential" or "very importanY"
~
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Page 15
I Dublin Parks and Recreation Survey
January 2008
Recreation Facilities
For recreation facilities, overall, there were fewer respondents selecting "essential" and more
being willing to select "not at all important" than was observed for parks and park amenities.
At least half of survey participants felt that the gymnasium, an outdoor water park, a
community theatre or a social hall/facility rental space were "essential" or "very imponant."
The fewest percent of respondents (less than 3 in 10) felt an indoor running track, a cafe or
juice bar, a climbing wall, an an gallery or a dance studio were "essential" or "very
important."
Those facilities ranked as a#1 priority or #1, #2 or #3 priority by the most respondents were
not always those viewed as "essential" or "very important" by the highest percent of
respondents. A fitness center with exercise and weight machines, a teen lounge/game room, a
community theatre and an outdoor water park were most frequently rated as a#1 priority
(approximately 11% each), and at least one-quarter felt they should be a#1, #2 or #3 priority.
Although the gymnasium was not ranked as a#1 priority by many respondents (80/6), 29% felt
it should be a#1, #2 or #3 priority.
Overall, those living on the western side of Dublin gave lower importance ratings to these
facilities than those living on the eastern side. However, residents living in western Dublin
were more likely to give higher importance ratings to the City providing a community
theater than those living in eastern Dublin. In general, households who had children 17 or
younger felt that the City providing these types of facilities was more important than
households who did not have children under 18. Surprisingly, older residents were more
likely to rate a teen lounge/game room as important, than their younger counterparts.
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Page 16
I Dublin Parks and Recreation Survey
January 2008
Table 6: Im ortance of Facilities
Please rate how
~
important you think it is (0)
for the City of Dublin to ' ; ` ' cc~
provide the following Q ~ c~
facilities listed below. °a ; Q a~ a~
Then rank which THREE o; E i E ~ w4t a, 4* ~
you think should be the o y o
highest priority, with a~ W oocc a
"1" for the most i ~ d i a3i ~ c ~ c c
important, "2" for the E o
second most important Z a°' a~
and "3" for the third € i
most important. ~ i
Gymnasium for
basketball, volleyball,
gymrlaStiCS ~ 21 35% 't 34% : 9% 100% 8% 29%
park (P Is
Outdoor th watwatr tures ~ . k . _ . -
iPlaY fe )22% 32% ~ 31% 15% 100% 11% 29%
Social hall/facility rental
< < i ~
Space 16% 37% : 34% ~ 14% 100% 6% 24%
COmmunitythe2tre 17%0 ~ 35% 1 38% 11% 100% 11% 27%
Competitive pool (with lap
~ j
lanes, diving, water polo I
go21s, etC.) ; 17% ~ 29% ~ 38% ~ 16% ' 100% 5% 18%
A teen lounge/game room 16% ; 30% ~ 35% ~ 19% 100% 11% 25%
A fitness center with
;
exercise/weight machines ~ 17% ~ 29% j 33% ~ 20% 100% 12% 30%
Childcare/babysitting
ro0m 14% ~ 28% i 37% ~ 20% 100% 8% 18%
Aerobics/exercise studio 14% I 27% i 40°/a : 18% 100% 2% 8%
-
Indoor water park (pools
with water play features) 16% ~ 23% i 29% i 32% 100% 6% 18%
Indoor warm water thefapy pool 14% ; 20% J 36% ; 30% _ 100% 4% 10%
, . ° - -
Birthday party rental room 8% 24% t 40% 29% 100% 0% 9%
- . . A - • -
Music classroom/band practice room 6% 25% 48% 21 % 100% 1% 5%
Art Studio/w0rkshop 6% 23% t 45% 26% 100% 1% 8%
y h . .
DanCe Studio i 8% ; 18% ; 40% ; 33% . 100% 1% 4%
_ . p
RoCk Climbin9 wall 8% 18% ! 41 %33% 100% 5% 8%
Art gallery 7% 19% ~ 48% ; 27% 100% 2% . 9% _
Caf(~ orjuice bar 8% ' 17% ~ 31% , 44% 100% 3% 7% ~
Indoor running track 9% 13% 34% ; 43% : 100% 3% 10% ci
L
While all respondents tended to rate the importance of each activity only three-quarters on average completed the m
pnority rankings. (D
~
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Page 17
~ Dublin Parks and Recreation Survey
January 2008
Fi ure 8: Essential and Ve Im ortant Ratin s of Facilities
Gymnasium for basketball, volleyball, gymnastics 56%
Outdoor water park (pools with water play features) 54%
Social hall/facility rental space 52%
Community theatre 52%
Competitive pool (with lap lanes, diving, water polo 46%
goals, etc.)
A teen lounge/game room 46%
A fitness center with exercise/weight machines 46%
Childcare/babysitting room 43%
Aerobics/exercise studio 41%
Indoor water park (pools with water play features) 39%
Indoor warm water therapy pool 34%
Birthday party rental room 32%
Music classroom/band practice room 31%
Art studio/workshop 30%
Dance studio 27%
Rock climbing wall 26%
Art gallery 26°/a
Caf6 or juice bar 25%
U
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Indoor running track 23% ~
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0% 20% 40% 60% 80% 100% °
R
~
Percent of respondents reporting "essential" or "very importanY"
~
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I Report of Resulls 9
Page 18
I Dublin Parks and Recreation Survey
January 2008
Classes and Activities
Classes and activities were rated less important overall than either parks or recreation
facilities. Approximately half of those responding to the survey felt that cultural festivals and
events, student academic tutoring, enrichment classes and adventure trips/outdoor recreation
were "essential" or "very important." Non-recreational classes and activities (such as cooking
and career development classes) were, overall, more important than the recreational classes. At
least 60% felt that a flag football league, a cricket program, water polo, a lacrosse program or
synchronized swimming were "not at all important."
Similar to importance ratings given for parks and recreation facilities, residents on the east
side gave higher importance ratings than those on the west side. Compared to residents on the
west side, respondents living on the east side of Dublin felt it was more important to provide
classes and activities such as adult soccer leagues or tournaments; a cricket program;
cycling/spin classes; foreign language classes; cultural festivals and events; and music lessons.
Table 7: Importance of Classes and Activities
Please rate how important to you and
your household it wouid be to have i
each of the following classes and Very Somewhat I Not at all
activities in Dublin. Essential important I important ' important Total
Cultural festivals and events 22% 33% 28% ~ 16% 100%
Adventure tnps/outdoor recreation 18% ~ 36% , 26% ; 20% 100%
Enrichment classes in science, ma -th, ;
engineering 18% 29% 28% 26% 100%
Student academic tutoring 18% _ 29% 25% 28% 100%
e _
Nutrition/wel-qht loss training 12% 35% 31 22% 1000/o
- - ~ - `
Cooking classes_and culinary, eyents ~ 15% 29% , 35% ' 21 100%
Hobby, special interest or social clubs 12% 32% 36% 20% 100%av
Nature prOgramS 14% 29% 37% 20% 100%
MuSiC lessons ~ 12% 30% 33% ; 25% 100%
Foreign langua_ge classes , 12% 29% 31 % 28% 100%
Community bands (jazz, rock, bluegrass, ~ etC.) 10% 30% 34% 26% 100%
Career development classes 13% 27% 34% < 26% 100%
Perform ing/vi sual arts classes and
perfolmanCes 11 % _ 26% 35% _ 28% 100%_
Track and field 86/o 266X6 i_ 30% = 36% e 100%
-
Girls Softball ' 8% 27% 41% 100%
Competitive swim team for youth 13% 21 % 31 % 36% 100%
Warm-water therapy/exercise classes 10% 21 % 32°/a 37% 100%
Gardening, home improvement and
d6COr 6% ! 24% : 39% : 30% 100%
Cycling/spin classes 8% 21% 37% 35°/a 100%
Adult soccer leagues or toumaments 6% 14% 34% 45% 100% ~
Masters swim team for adults 6% 10% 32% . 51% 100% s
Badminton . . 6% 8% 27% 59% 100% ~
- - - -
Flag football league 4% . 9% 25% , 62% 100% v
Water polo 3% , 8% 29% ' 60% 100% t
CflCket program _ 3% 5% 18% ° 73% 100% ~
LaCrosse prOgram 20/o 60 22% ' 696/o 1000/o
a)
SynChronized swimminc~ , 2% 4% _ 20% ~ 74% 100% m
Other (please speCify)*' 47% f 29% 5% 18%0 100%0 0
"Other (please specify)" was only rated by 80 respondents. Z
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Page 19
I Dublin Parks and Recreation Survey
January 2008
Fi ure 9: Essential and Ve Im ortant Ratin s of Classes and Activities
Cultural festivals and events 56%
Adventure trips/outdoor recreation 54%
Enrichment classes in science, math, engineering 47%
Student academic tutoring 47%
Nutrition/weight loss training 47%
Cooking classes and culinary events 44%
Hobby, special interest or social clubs 44%
Nature programs 43%
Music lessons 42%
Foreign language classes 41 %
Community bands Qazz, rock, bluegrass, etc.) 40%
Career development classes 40%
Pertorming/visual arts classes and performances 38%
Track and field 34%
Girls softball 33%
Competitive swim team for youth 33%
Warm-water therapy/exercise classes 31 %
Gardening, home improvement and d6cor 30%
Cycling/spin classes 28°/a
Adult soccer leagues or tournaments 21 %
Masters swim team for adults 17%
Badminton 140
Flag football league 13%
Water polo 11 %
Cricket program 8%
Lacrosse program 8% ~
Synchronized swimming 5% (D
U
L
0% 20% 40% 60% 80% 100% ~
Percent of respondents reporting "essential" or "very importanY"
(D
~
~o
~
0
~
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OD
0
0
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Page 20
I Dublin Parks and Recreation Survey
January 2008
Use of Programs and Facilities
City of Dublin Programs and Facilities
Residents who received the survey were asked to indicate how frequently, if ever, they, or
anyone in their household, had participated in a City of Dublin activity or used a City of
Dublin facility in the last 12 months (see the following tables and charts). The Dublin Public
Library was used most frequently with 78% of respondents indicating they had used it at least
once in the last 12 months and one-quarter reporting using it 15 or more times. No other
activity or facility was used by more than one-quarter of those responding.
Table 8: Participation in a City of Dublin Activity or Used a City of Dublin Facility in the Last 12
Months
1 to 4 5 to 14 ' 15 or more
' Never* ' times times times Total
Dublin PubflC L'Ibrary 22% 28% 25% 25% 100%
Summer Concert Series ' 76% 22% ' 2% : 0% 100%
Dublin Swim Center swimming lessons 83% 8% 6% 3% 100%
Youth sports programs 84% . 8% 3% 5% 100%
Dublin Heritage Center event, program
0r Class 89% 11 % 1%: 0% : 100%
Lelsure ClasseS 89% ' 7% ; 2% ' 1% 100%
After school recreation program 90% ~ 5% 2% 3% 100%
Summer Camps 92% ; 6% 1% 1% 100%
Wlnter Concert Series 93% ~ 6% 1% 0% ~ 100%
Cultural arts classes 94% 5% ' 1°/a 0% ; 100%
Dublin Senior Center activities or trips 95% ~ 3% 1% 1% 100%
Dublin Senior Center lunch program 96% 2% 1% 1% 100%
e ,
Teen special events 96% 3% 1% 0% 100%
Junior Warriors youth basketball
league 96% y 2% , 1% 1% - 100%
.
Union Middle School
recreation program 97% 2% 1% 1% 100%
Shamrock preschool 97°/a : 1% 0% 1%. 100%
'As mentioned earlier under Confidence Intervals, results for smaller groups have a higher margin of error so
conclusions and recommendations about these groups may be more difficult to make.
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Page 21
I Dublin Parks and Recreation Survey
January 2008
Figure 10: Participation in a City of Dublin Activity or Used a City of Dublin Facility in the Last 12
Months
Dublin Public Library 78%
Summer Concert Series 24%
Dublin Swim Center swimming lessons 17%
Youth sports programs 16%
Dublin Heritage Center event, program or class 11 %
Leisure classes 11%
After school recreation program 10%
Summer camps 8%
Winter Concert Series 7%
Cultural arts classes 6%
Dublin Senior Center activities or trips 5%
Dublin Senior Center lunch program 4%
Teen special events 4%
Junior Warriors youth basketball league 4°/a
Student Union Middle School recreation program 3%
Shamrock preschool 3%
0% 20% 40% 60% 80% 100%
Percent reporting using or participating at least one time
U
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Page 22
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~ Dublin Parks and Recreation Survey
January 2008
To better understand why residents do not participate in activities or use a facility, residents
who indicated they had "never" participated in or used one of the above activities or facilities
were asked what reason or reasons best described why they or their household had not
participated. Most people reported that they did not have enough time to participate or use
facilities (48%) or that they never panicipate in these types of activities (42%); one-third cited
the days and times as inconvenient. "Other" responses such as, "no babysitting" and "not
aware of activities available" can be seen in Appendix B: [Terbatim Responses to Open-ended
Survey Questions.
Table 9: Reasons for Not Participating in an Activity or Using a Facility
For any items in question 8(above) for which you selected "never," which Percent of
of the following, if any, describe your household's reasons? respondents
Too busy working or not enough time to participate in any activities/use any
facilities 48%
Never participate in any of these types of activities/facilities, even outside of
Dublin ~ 42%
Days or times for activities are inconvenient 33%
Do not have children or children at the appropriate age ' 14%
Fees too high for activities/facilities 11 %
Location(s) of activities/facilities are inconvenient ` 8%
Recently moved to Dublin 6%
Lack of transportation to get to activities/facilities 2%
Physically unable to participate in any activities/use any facilities ; 2%
Language/cultural differences 1%
Other ~ 15%
Percents may total to more than 100 as respondents could select more than one reason.
U
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Page 23
I Dublin Parks and Recreation Survey
January 2008
Participation in Parks and Recreation Activities: At the City and Other
Locations
Parks, recreation and leisure services are offered by a variety of different entities, including
local governments, schools and the private sector. Residents were given a list of 27 activities
and asked to indicate whether they had participated in each at any of the specified locations
(at a Dublin facility, at another public facility or a private facility) during the previous 12
months. If they had not participated in that activity anywhere they were also asked to indicate
this.
Hiking/walking and running were the activities done most frequently at a Dublin facility
than anywhere else (66% and 40%, respectively). It is not surprising that when rating
important parks and park amenities residents would rate multi-purpose trails as highly
important given their high use by residents. Activities like weight training, aerobics and
classes were more likely to have been done at a private facility than at either a Dublin facility
or other public facility.
While very few respondents reported they had not attended a play or concert anywhere in the
last 12 months (390/6), only 11% had done so at a Dublin facility. Most reported doing this at a
public facility (38%) or a private facility (28%). This trend was similar for touring a museum
or historic site and visiting an art gallery or exhibit. For more details, please see the table on
the following page.
6
(D
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Page 24
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I Dublin Parks and Recreation Survey
January 2008
Table 10: Participation in Parks and Recreation Activities: At the City and Other Locations
In the past year, have you or any member of your ;
household participated in any of the following Did at
activities at a City of Dublin facility, another public a City Did at ' Did at ' Did not
facility or a private facility? (For each activity, please : of another a i participate
check all facility locations that apply or indicate if you Dublin public ; private ; at any
did not participate at any facility.) facility ; facility facility ~ facility
Baseball or softball 12% : 13% i 2% 77%
Soccer 19% 10% .2% 75%
Tennis 20% 11°/u ' 7°/u 66%
Lacrosse 0% : 2% 0°/a ; 98%
Golf 4% i 25% ' 14% ; 64%
Running 40% 17% 8% i 46%
Basketball 21% 9% 6% ~ 70%
Volleyball 6% 7% 4% . 84%
-
Weighttraining 4% 9% 39% ~ 51%
- - - - , -
Aerobics/cardiovasculartraining 12% 11% 40% 44%
Walking or hiking 66% 34% , 8% ; 17%
-
Lap swimming 10% 13% 21% 61%
Recreational swimming 19% 17% , 32% 45%
-
Badminton 2% . 3% 2% 93%
Dance class 6% 4°/a 13% 79%
Cultural arts class (like drawing, pottery, painting, etc.) 3% 6°/a ; 6% 86%
Music lessons 4% '3% = 12% j 83°/a
Event or activity for seniors 5% 2% 2% ~ 93%
Yoga or Pilates class 3°/a 5% 19% 75%
Nature class or interpretive program 1% 8% ' 2% ; 90%
Gardening or home improvement class 2% 4% 6% 88%
Career development class (like public speaking or ,
computertraining) 2% 7% 12% 81%
. _e . . _
Cooking demonstration or class 1% 4% 7% 88%
Outdoor adventure recreation (like river rafting, kayaking, ;
mountain biking, camping, etc.) 6% 34% 11% ; 55%
Tour of a museum or historic site 8% 41 % 14% 46%
Visit to an art gallery or exhibition 3% 35% ; 18% ' 53%
Attend a concert or play 11 % 38% 28% 39%
U
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Page 25
I Dublin Parks and Recreation Survey
January 2008
Influences on Participation
When thinking about enrolling or participating in a class or activity, safety, having fun and
the quality of the instruction/teaching made the top of most respondents' list. Many other
factors were also rated as "essential" or "very important" by at least three-quarters of
respondents: competitive price, cleanliness of the facility, easy of registration and flexibility of
scheduling/ability to drop-in. Both scheduling as a one-time workshop (instead of an ongoing
class) and the availability of private lessons were considered "not at all important" by at least
one in five survey participants.
Seven in 10 residents completing the survey felt that responsive customer service was
"essential" or "very important" when deciding to enroll or participate in an activity or class.
The City should note that while 7 in 10 felt customer service was "excellent" or "good," this
rating was still below the national benchmark for customer service.
Table 11: Influences on Decisions to Enroll or Participate in Recreation Classes or Activities
Please rate how important each of
the following characteristics is to
your decision to enroll or i
~
participate in recreation classes Very Somewhat ; Not at all :
and activities. Essential ; important ~ important i important ~ Total
Quality of instruction/teaching 52% : 43% ; 4% ; 1%~ 100%
Safety '57% ' 33% '9% i 1% - 100%
-
Having furt 54% ~ 37% 8% j 1% 100%
. - . _ -
Cleanliness of facility 44% ; 43% 13% ` 1% 100%
Competitive price ; 46% ; 39% 13% ~ 2% 100%
_ ~ - - -
Ease of registration ; 37% 41 % 19% ! 3% 100%
_ . - -
Flexible scheduling/ability to drop-in 32%a i 44%a 20% 4% ' 100%
Responsive customer service 28% ' 45% 2 5 % 2% ' 100%
Distance from my home 27% 41% ; 26% ~ 5% 100%
-
Appearance of staff 26% = 41% ~ 28% ( 5% 100%
Individualized attention from instructodcoach 24% ; 44% ; 28% 5% 100%
- - - - • - - .
Scheduled as one-time workshop ~
versus ongoing classes 13% ; 27% ' 38% ; 22% ' 100%
- - ~ - ~ - -
Availability of private lessons (one-on- ~ [ ! !
one instruction) 10% ; 18% 40% ~ 32% ' 100%
U
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Page 26
I Dublin Parks and Recreation Survey
January 2008
Figure 11: Essential or Very Important Ratings of Decisions to Enroll or Participate in Recreation
Classes or Activities
Quality of instruction/teaching 95%
Having fun 92%
Safety $9%
Cleanliness of facility 86%
Competitive price 85%
Ease of registration 78°/a
Flexible scheduling/ability to drop-in 76%
Responsive customer service 73%
Distance from my home 68%
Appearance of staff 67%
Individualized attention from instructor/coach 67%
Scheduled as one-time workshop versus ongoing 40%
classes
Availability of private lessons (one-on-one 29%
instruction)
U
C
0% 20% 40% 60% 80% 100% -
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~
Percent of respondents reporting "essential" or "very importanY"
U
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Page 27
I Dublin Parks and Recreation Survey
January 2008
Scheduling Preferences
Scheduling and flexibility were important to residents (76% rated this as "essential" or "very
important"), so hosting classes and activities at optimal times and on optimal days can greatly
influence the level of participation. Residents were provided a list of days and times and asked
how likely they would be to participate in a class or activity if it was held at that day and
time.
Saturdays, both morning and afternoon, and weekday evenings were the most popular; two-
thirds or more said they were "very" or "somewhat" likely to participate on those days and
times. Sunday afternoon and evening were also popular, followed by Saturday evening and
Sunday morning. This may be reflective of the high proportion of the population that works
or goes to school during the morning and afternoon hours on weekdays. Results for these
questions can be seen in the following table and chart.
Table 12: Participation Times and Days of the Week
How likely or unlikely are you or other i , members of your household to
participate in classes and activities
during each of the following times and ' Very ; Somewhat ' Somewhat Very
days of the week? i likely ! likely ' unlikely unlikely ; Total
Saturday mornings ; 32% 37% i 12% 18% : 100%
4 ......n
Saturday afternoons ' 33% 35% ; 14% 18% ! 100%
_ _ Y. _ ' ____._'I
Weekday evenings ; 25% 42% ! 16% , 17% 100%
Sunday evenings ~ 22% ' 34% i 15% 29% 100%
Sunday afternoons 22% ' 34% i 15% ' 29% 100%
Saturday evenings ~ 21% : 27% i 20% 32% , 100%
Surlday momings ~ 20% ~ 24% ` 16% - 40% : 100%
- - -
Weekday afternoons ~ 8% '23% ! 15% ; 55% 100%
Weekday morningS ~ 12% ~ 14% 8% ~ 66% 100%
_ _ - - - - •
Weekdays at lunchtime (around the noon i
hoUr) ~ 3% ' 11% i 19% : 67% 'i 100%
C)
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Page 28
I Dublin Parks and Recreation Survey
January 2008
Fi ure 12: Likelihood of Partici atin in Classes or Activities at Various Times and Da s of the Week
Saturday mornings 70%
Saturday afternoons 68%
Weekday evenings 67%
Sunday evenings 56%
Sunday afternoons 56%
Saturday evenings 48%
Sunday mornings 44%
Weekday afternoons 31%
Weekday mornings 26%
Weekdays at lunchtime 1591(o
(around the noon hour)
0% 20% 40% 60% 80% 100%
Percent of respondents reporting "very" or "somewhaY" likely
~
~
~
~
~
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W
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Spending on City Services
Cities have limited funds and must choose how much and to which services they should
allocate these funds. Overall, the majority of residents completing the survey felt that the City
should continue the current level of spending on each service in the list presented on the
survey. Two-thirds or more felt the City should continue the current spending levels on street
landscape maintenance, park maintenance, fire services, public information/communication
with residents, library services and police services.
Public art was indicated by the highest percent of respondents (34%) to spend less on.
Approximately half felt that the City should spend more on park acquisition and
development and open space preservation, echoing the ratings of imponance indicated for
parks and park amenities on the survey. Two in five also felt more should be spent on
recreation facility development.
Table 13: S endin on Ci Services
Currently, the City spends tax dollars to provide each
of the following services. For each service, indicate if
you believe the City should spend more, continue the Spend ( Continue Spend
current level of spending or spend less. more ; current ~ less Total
Open space preservation 54% ~ 39% ; 7% 100%
Park acquisition and development 49% 44% i 7% 100%
, _ .
Recreation facility development 43% , 52% : 5% 100%0
Transportation improvements 37% ~ 600X ; 2% 100%
,
Special events and festivals 31% 60% ' 9% 100%
Cultural and pertorming arts programs' 31% 52% , 17% 100%
Recreation and sports programs 31% ~ 62% i 7% 100%
Library services 27% j 70% 3% 100%
Police services 2 6 % I 65% 9% . 100%
A
Park maintenance . 24% ~ 72%. 4% 100%
Fire services 23% ; 72% ; 5% : 100%
Public information/communication with residents 22% E 71 6% ! 100%
Street landscape maintenance 22% ~ 73% 5% 100%
Historical preservation and education 22% ; 59% 19% ' 100%
PubflC art 16% ~ 50%' 34% 100%
* Percentage of "don't know" responses was higher than 20%.
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Figure 13: Spending on City Services
Open space preservation 54%
Park acquisition and 49%
development
Recreation facility 43%
development
2°
Transportation 37,0
improvements
Special events and 37%
festivals
CuRural and performing 37%
arts programs
Recreation and sports 31%
programs
3°
Library services 27%
Police services 26%
Park maintenance 24%
Fire services 23°/a
Public
information/communication 22%
with residents
Street landscape 22,~0
maintenance
Historical preservation and Z2,o
education
Public art 16%
0°/a 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
ci
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O Spend more ¦ Continue current ¦ Spend less
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Information Sources
When providing services and activities to residents, it is important that they know where to
look for information regarding these services and activities. The best way to ensure residents
get the information they need is to provide it where they are most likely to look.
Three in five residents reported they were "very" likely to get their parks and recreation
information from the quarterly activity guide they receive in the mail (90% were "very" or
"somewhat" likely) and about four in five were "very" or "somewhat" likely to get
information from direct mail flyers or postcards. Dublin's Web site and the online recreation
guide were also cited by more than two-thirds of people as being a likely source to use.
TV 30 and other television were least likely to be used, with approximately half indicating
they were "very" unlikely to use these as sources. Broad, non-City Web sites were also low on
the list of likely sources; 37% reported they were "very" unlikely to use these (see the
following table and chart for more information).
Table 14: Information Sources about Parks, Recreation and Cultural Arts Activities Provided by
the City
Please rate how likely or unlikely you are
to get information about parks,
recreation and cultural arts activities 1
provided by the City from each of the ( Very i Somewhat ~ Somewhat ~ Very
following sources: likely ~ likely unlikely ~ unlikely Total
Quarterly Activity Guide that you receive in
the mail I 62% j 28% ( 5% ~ 5% 100%
. ) t : .
Direct mail flyers or postcards 37% 41 12% , 11 % 100%
_ ~ ~ ,
City of Dublin Web site
(vuww.ci.dublin.Ca.US) 3 45% ~ 29% ; 15% i 11% 100%
Dublin's online recreation guide
(www_linreCgulde.COm) ~ 37% ~ 29% ~ 20% i 14% 100%
ers I 17% ~ 29% i 19% ~ 35% 100%
NewsPaP
, ; _ . .
! 33/o 1 23% 32% 100%
Radio stations 12/0 _
Electronic newsletters ° 14% ~ 29% 26% ~ 30% 100%
Email notification messages ~ 17°/a ~ 26% i 24% ~ 32% 100%
SFGate.com, Baylnsideccom or other "what
to do" Web sltes ~ 10% ~ 24% } 29% ; 37% 100%
Flyers from schools 1 15% ~ 19% ~ 19% 47% 100%
COh levlslon . . ' fi/o 18°0% i 28~/o i 470% 100%
mmUnity Television (TV 30) 6/0 16 /o i 25/0 53 /0 100% ~
~
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Figure 14: Likelihood of Using Source for Information about Parks, Recreation and Cultural Arts
Activities Provided b the Ci
Quarterly Activity Guide 90%
that you receive in the mail
Direct mail flyers or 78%
postcards
City of Dublin Web site 74%
(www.ci.dublin.ca.us)
Dublin's online recreation
guide 66%
(www.dublinrecguide.com)
Newspapers 46%
Radio stations 45%
Electronic newsletters 43%
Email notification 43%
messages
SFGate.com,
Baylnsider.com or other 34%
"what to do" Web sites
Flyers from schools 34%
Other television 24%
Community Television (TV 22%
30)
0% 20% 40% 60% 80% 100%
Percent of respondents reporting "very" or "somewhaY" likely
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I Appendix A: Respondent Demographics
Characteristics of the survey respondents are displayed in the tables and charts on the
following pages of this appendix. The frequencies are computed from the weighted data. To
see the un-weighted results of select demographics, please see Appendix D: Survey Methodology.
Respondent Length of Residency
About how long have you lived in Dublin? ~ Percent of respondents
Less than 1 year I 14%
1 to 5 years 41%
- . _ _ _ _
6 to 10 years 19%
11 or more years 26%a
o
_ Total 100 %
Respondent Housing Unit Type
In which type of housing unit do you live? Percent of respondents
Detached single family home 53%
Condominium or townhouse 26%
Apartment : 21 %
Other 0%
. _ o
Total 100 /o
Respondent Tenure
Do you own or rent your residence? Percent of respondents
Own 73%
Rent 27%
Total 100%
Respondent Age
Which of the following best describes your age? Percent of respondents
18-24 4%
- .
25 - 34 34%
35 - 44 29% _
45 - 54 18% (D
55 - 64 8% v
65 years or older 6% ~
Total 100% ~
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Respondent Household Composition
For each of the following age groups, please select "yes" if there are ~
members of your household in that age range and "no" if there are not. ~ Yes ; No ` Total
Children under age 6 ' 28% 72% 100%
Children a9es 6 to 12 20% 80% 100%
Teenagers ages 13 to 17 ! 20% ~ 80% 100%
Adults 18 to 64 ; 90% 10% 100%
Adults ages 65 or older ~ 13% ; 87% ' 100%
Respondent Household Income
About how much was your household's total income before taxes in
2006? Percent of respondents
Less than $24,999 2%
$25,000 to $49,999 9%
$50,000 to $99,999 33%
$100,000 to $149,999 28%
- _ _
$150,000 or more ; 27%
T _
_
Total
i 100%
RespondentGender
What is your gender? I Percent of respondents
Female 47%
Male 53%
Total 100%
RespondentRace
What is your race? (Mark one or more races to indicate what race '
you consider yourself to be.) ' Percent of respondents
White/European American/Caucasian 69% _
Black or African American 2%
Asian or Pacific Islander 26%
American Indian, Eskimo or Aleut 1 %
Other 6% _
Percents may total to more than 100 as respondents could select more than one race
~
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Respondent Ethnicity
Are you Hispanic/Spanish/Latino? Percent of respondents
Yes 4%
No 96%
Total 100%
Respondent Primary Language Spoken in Household
What is the primary language spoken in your home? ' Percent of respondents
English 91 %
Spanish 1 %
Tagalog 1 %
Mandarin 2%
Other 3%
Farsi 0%
Vietnamese 0%
-
Russian
Cantonese 1 %
- -
Total 100%
Respondent Employment Status
What is your employment status? ! Percent of respondents
Working, full-time ' 71 %
Working, part-time ' 10%
Unemployed, looking for work ' 1%
Unemployed, but not looking for work~ 1%
- - - o
Retired 8 /o
-
Student 2%
Homemaker 8%
- -
Other 0%
Total 100%
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Respondent Work Location
If you work, where is your primary work location? Percent of respondents
Do not work 15%
Work from home ' s%
In Dublin, but not from home 7%
Within 15 minutes of Dublin ' 22%
Between 15 to 30 minutes from Dublin 19%
More than 30 minutes away from Dublin 31 %
Total 100%
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Appendix B: Verbatim Responses to Open-
ended Survey Questions
Following are verbatim responses to open-ended questions and for questions which permitted
respondents to list "other" categories than those printed on the survey. Because these
responses were written by survey participants, they are presented here in verbatim form,
including any typographical, grammar or other mistakes. Within each question the responses
are grouped by theme or category and in alphabetical order. Some respondents' comments
encompassed more than one category; therefore their comments may appear more than once.
Question 7: Please rate how important to you and your household it would be to have
each of the following classes and activities in Dublin. ("Other (please specify)")
¦ Indoor rec/swim center. • Outdoor cycling or running groups.
¦ Table tennis club. ¦ Volleyball league.
¦ Computer classes. ¦ Karate/judo, art, toddler programs.
¦ Tax/retire savings/courses. ¦ Dog training classes.
¦ Origami. • Motocross track.
¦ Table tennis. ¦ Dance studio.
¦ Volunteer opportunities...esp. ¦ Kids judo. Dublin judo class is the best.
Children, elderly, those in need. ¦ Hiking/biking groups.
¦ More drop in classes made available to ¦ Yoga.
us. ¦ Tennis classes/league.
¦ Volleyball leagues for fun. ¦ More toddler programs.
¦ Community theater. ¦ Hiking.
¦ Accounting classes. ¦ Childrens dance classes.
¦ Paint ball/combat Airsoft league. ¦ Basketball league.
¦ Dance, community chorus. ¦ Table tennis.
¦ Dog training. ¦ Outdoor running tracks.
¦ St. Patricks day festival is important, ¦ Group travel trips - international.
but keep the dog group out. Especially ¦ Martial arts training, judo, jui jitsu.
the dogs that pull the kegs of beer. Bad ¦ Photography for kids.
way to celebrate St. Patricks day. No ¦ Community orchestra...school should
class! provide a class and good quality.
¦ Rock climbing. ¦ Parent and teen classes, clubs, trips.
¦ Squash courts. ¦ Skateboarding.
¦ Ice and roller hockey. ¦ Racketball courts.
¦ Parenting classes and events. ¦ Mountain biking/hiking. Save our
¦ Indoor child swimming...lessons. open space. ~
¦ Roller hockey - indoor or outdoor. ¦ Downtown pedestrian friendly area for
¦ Dog behavior adjustment. community interaction in west Dublin. ~
¦ Adult softball. ¦ Photography classes. ~
¦ We need a pool in east Dublin - open ¦ Table tennis club. ~
for evenings! • Benches to sit on in public places - ~
¦ Adult and youth hockey - new ice transportation to these parks and o
rink. ~
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public places - you didn't provide any ¦ Community theatre/opera.
places to write comments!!
¦ Tennis leagues.
Question 9: For any items in question 8(above) for which you selected "never," which of
the following, if any, describe your household's reasons? ("Other (please specify)")
¦ A-1, young adult no need for these ¦ The reason we don't do swimming
activities m-p, did not know about lessons with the city is because we had
them. a bad experience 3 times. Felt like it
¦ Don't know the schedule of these was a waste and went for private
activities at all. lessons.
¦ Mother of a preschooler. ¦ Not needed/interested.
¦ Participated in other organizations - ¦ No applicable members, other
CYO, little league, Dublin soccer. alternatives, better serve needs.
¦ Unaware of events. ¦ Do not believe tax dollars should be
¦ Didn't have information about those used for this.
activities. ¦ Activities not of interest, go outside
¦ Do not know about programs. Dublin.
¦ Not too many choices - classes. ¦ Didn't know about some of these.
¦ Don't do enough for teens interests/on ¦ Don't know them.
line registration issues. ¦ Not interested in many activities.
¦ Never get around to it. ¦ To get on list for trips is very clickish.
¦ I am having a lack of eictra cash flow at ¦ Not really interested.
this time. ' ¦ Didn't know about them.
¦ Senior citizen. ¦ Belong to Clubsport Pleasanton.
¦ Didn't know about them. ¦ Not interested.
¦ No one in household falls into age ¦ Not aware of activities available.
category. ¦ Have used before, just not in last 12
¦ Our family joined club sport in months.
Pleasanton. ¦ Courses of interest not offered.
¦ Not age appropriate. ¦ Lack of knowledge.
¦ I signed my 3 year old for private ¦ I am 79 years old.
preschool because the preschool facility ¦ Some classes not offered at these
looked cramped, not a large play area. facilities.
¦ Not needed. ¦ Quality of instructions (instructors).
¦ Lack of interest in topics or classes. ¦ Signed up once but class was cancelled.
¦ Other programs either better, more ¦ Would like adult exercise swimming at
convenient or less expensive. Dublin pool.
¦ Senior citizen. ¦ Go to Clubsport, Pleasanton for
¦ Other sporting activities i.e. DLL, swimming, exercise, child programs, 6
TYBR, basketball. etc. -
¦ Some activities don't apply to my ¦ No babysitting. ;
family. ¦ Programs offered do not match my 0
U
¦ Don't know about them. interests. ~
¦ My kids participated in alot of ¦ We use San Ramon and Pleasanton ~
activities when they were young. We activities and facilities. ~
had no complaints. ¦ Quality of swim teacher's m
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¦ Don't know what is going on. ¦ No children at home.
¦ Not interested. ¦ No children in appropriate age groups.
¦ Senior citizen. ¦ No children.
¦ Use toddler programs which are ¦ Not aware of particular programs. No
generally very good. children living at home.
¦ Kids are older now. ¦ Home is an empty nest.
¦ Our kids have outgrown most of the ¦ No children in household.
activites and we are not seniors. ¦ No children in household.
¦ Children now grown. ¦ No small children or seniors.
¦ My son is not old enough. ¦ Do not have children to participate in
¦ Child not old enough yet. youth programs.
¦ No children in household. ¦ Children are grown and no seniors in
¦ No children in home or seniors. household.
¦ No children or elderly family members ¦ No youth or seniors in household.
also didn't know what was offered. ¦ Children in high school.
¦ Children out of school/been ill. ¦ Many events above marked never are
¦ Baby is too young to participate in the youth related - we don't have kids.
school program. Would look forward to summer and
¦ Activities not for my children age winter concerts but just have not yet
group. participated.
¦ No children. ¦ No school age children.
¦ Kids too old. ¦ Children's ages are 1 and 3. Plan to use
¦ Children too young. many more city or public
¦ No k-12 aged in household. activities/facilities when age
¦ Recently moved to Dublin, child not appropriate. Would use now west side
old enough for all events. preschool and west side parks if
¦ Have only under 3 children in family. improved.
¦ No children in household. ¦ No school age children or seniors until
¦ Son is too young (21 months). this year.
¦ No children in household. ¦ No children or seniors in home.
¦ No children in household and forget ¦ Children are grown up.
about the concerts (would like to go). ¦ Don't have kids yet.
¦ Children too young. ¦ No kids or seniors.
¦ Don't have children and new to ¦ Kids too young for now.
neighborhood. ¦ Children too young still.
¦ Age appropriate. ¦ No teens or elderly in household, no
¦ No children. preschoolers.
¦ No kids, no seniors or unaware of ¦ Most don't apply to me - single, no
programs. kids, 31 years old.
¦ Son goes to S.R. schools. ¦ My children are grown. ~
¦ No children in our household (yet). ¦ No young children interested in sports
¦ Kids are too young to participate. activities. (D
Activities not interesting to me, maybe ¦ Older children. t
because of cultural difference. ¦ No children. 2
m
Important...too far from east Dublin. ¦ We just moved back 3 months ago after (D
¦ No children. being gone 2 years.
~
¦ Kids too young to be in school (below ¦ Just moved to town. °
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¦ Recently moved to Dublin (not aware ¦ Just moved to area - no children.
of programs/activities). ¦ We - me & wife, just moved down here
¦ Recently relocated to Dublin. 2 months ago from Virginia.
¦ Have only lived here a few months. ¦ New to the area.
¦ New resident - not enough info. ¦ Just moved to Dublin from San
¦ Moved in recently - less than one year. Francisco.
¦ Just moved to Dublin. ¦ New to Dublin.
¦ Just moved to area last month. ¦ Recently moved here.
¦ New to Dublin (5 months). ¦ Just moved here in May, 2007.
¦ New resident to Dublin.
Question 21: What is the primary language spoken in your home? ("Other (please
specify)")
¦ Hindi. ¦ Korean.
¦ Tamel/Hindi. ¦ Korean.
¦ Tamil and Hindi. ¦ Greek.
¦ Telugh. ¦ Malayelam.
¦ Italian. ¦ Japanese.
¦ Hindi. ¦ Russian.
¦ Dutch. ¦ Tamil.
¦ Telugu.
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I Dublin Parks and Recreation Survey
January 2008
Quality of Life, Parks, Recreation and Community Services by Location of Residence
( Location of residence in
~ Dublin
Please rate each of the following aspects of living in Dublin: ~ East ' West Overall
Quality of life in Dublin ; 95% 93% ' 94%
Quality of parks in Dublin~6~ ~ M°1n ` 8J°!o :
Safety of users in parks and on trails j 89% j 84% ; 87%
- - - ro..~~
Quality of City of Dublin sports fields $9o = 77°la i 83%
- '
Qualiry of Dublin Swim Center ` 380A ~~°lo } 53la `
..,~a...Quality of Dublin Senior Center ? 81 92% i 89%
Quality of Dublin Heritage Center 74% 80% ; 78%
-
Quality of Stager Community Gymnasium ~ 59% 74% 70%
Quality of City of Dublin recreation programs/classes 73% : 68% 70%
Quality of City of Dublin cultural arts programs/classes ; 69% 60% , 63%
Quality of customer, service provided by the Cityof Dublin ~ 75% 72% 73%
Variety of recreation programs offered by the City of Dublin ? 76% 67% 71%
~ r.
Effectiveness of communicating recreation and cultural arts
information to citizens 72°l0 ` 87% ~
_ - - - - - _ ~~w- Percent of respondents reporting "excellenY" or "good"
U
C
N
C
N
U
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N
N
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I DRAFT Report of Results ~
Page 46
I Dublin Parks and Recreation Survey
January 2008
Importance of Parks and Park Amenities by Location of Residence
; Location of residence in
Please rate how important you think it is for the City of Dublin to Dublin
provide the following types of parks or park amenities listed below. ; East : West i Overall
Multiple-use trails (biking, hiking, walking, running) ~ 88% ; 91% ! 89%
. .
-
Group picnic area 68% , 61 % i 64%
- _ , - -
Shade structures i 66% 61% ; 63%
Dedicated areas for dogs to run/play _ 46% 49% ~ 47%
-
Water play features : 39% ~ 36% i 37%
_ .
Formal gardens ~ 4201( 3 236/a i, 32°l0 `
Community gardens ` 46°lo ` 31°l0 ; '38Io `
Passive areas/lakes/open space meadows 69% 70% i 69%
Volleyball courts ? 29% . 27% ~ 28%
Basketball courts ; 44% f 42% ; 43%
Amphitheaters ; 40% : 41% t 40%
Tennis courts ; 52°/a `48% ; 50%
n__
Soccer fields i 53% ; 56% ? 54%
Baseball fields ~ „47% ; _59°lows ~53°10„
Batting cages ; 34% ~ 36% 1 35%a
Softball fields _ 40°l0 J 37°!0 ~ 46°lo
Cricket fields ~ 19% 16% ~ 17%
Lacrosse fields 1 19% i18% ~ 18%
_ _ _ _ , _ . _
Bocce ball courts ~ 24% 21% a 23%
Lighted sports fields and courts 66% 67% ~ 67%
All weather/synthetic turf fields ; 40% ~ 35% ;37%
Percent of respondents reporting "essential" or "very importanY"
U
C
N
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I DRAFT Report of Results ~
Page 47
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January 2008
Importance of Recreation Facilities by Location of Residence
' Location of residence in
Please rate how important you think it is for the City of Dublin to i Dublin
provide the following facilities listed below. East West Overall
Indoor running track 27% ' 19% 23%
A fitness center with exercise/weight machines 48% ' 45% ' 46%
Aerobics/exercise studio .47°l0 ~ - -37% 1 ; °l0 _-sa _eDance studio 34°!0 20°!a 127%_
A teen lounge/game room 44% ' 48% ' 46%
Art studio/workshop 30% ' 29% ; 30%
Communiry theatre 45%,1 , --57% 1, : 52°I«
Art gallery : 25% ' 26% 26%
Outdoor water park (pools with water play features) 54% ' 55% 54%
- - -
Indoor water park (pools with water play features) 44°l0 ~ 34°l0 439°!0
Indoor warm water theraPY Pool . . 37% 31 % J 34%
Competitive pool (with lap lanes, diving, water polo goals, etc.) 52°la 3 40% 1. 46°k
Caf6 or juice bar 29% 21 % 25%
- - - - - - -
Social hall/facility rental space 52% 53% 52%
- -
Rock climbing wall ° 34°l0 26'la
Gymnasium for basketball, volleyball, gymnastics 59% 54% ~ 56%
Music classroom/band practice room 28% 33% 31%
Birthday party rental room 34% : 30% ~ 32%
_ - ,
Childcare/babysitting room 43%a ; 42% 43%
Percent of respondents reporting "essential" or "very importanY'
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I Dublin Parks and Recreation Survey
January 2008
Importance of Classes and Activities by Location of Residence
~ Location of residence in
Please rate how important to you and your household it would be ; Dublin
to have each of the following classes and activities in Dublin. ; East ; West ; Overall
Flag football league 13% i 13% t 13°/a
- ~ ~ -..x. , E . . < -
. - _ ' - _
Adult soccer leagues or tournaments 30% 12% 27°l0
Lacrosse program 6°/a ; 10% : 8%
_ _
Cricket program 13°h+ ~ - 40/c ° 8/q
°
Competitive swim team for youth 37°/a ; 30% ! 33%
Masters swim team for adults 18% ( 15% ; 17%
_ _ _
Synchronized swimming , 7% . 4% ; 5%
, _ .
Water polo 13% j 9% ~ 11 %
Warm-water therapy/exercise classes 33% ~ 28% ; 31%
Badminton . 17% i 11% i 14%
- - - _ _ _ _ _ ~ _
Cycling/spin classes +33°le 24% i" 2$°fo
Hobby, special interest or social clubs 48% 41% ~ 44%
Girls softball 32% ~ 33% 33%
_ _l _ _ - -
Track and field 36% ; 32% i 34%
_ _ _ _ •
Nutrition/weight loss training 47% ; 47% ; 47%
~ ~ _ _ _ _ _
Cooking classes and culinary events ` 48% 40% ` 44%
Nature programs 41% ' 44% : 43%
Career development classes ; 37% 1 43% ~ 40%
Performing/visual arts classes and performances I 35% i 40% i 38%
Foreign language classes ' 52°lfl j 32% ~ '41%
Gardening, home improvement and d6cor 29%~ 32% ~ 30%
, ~
Cultural festivals and events 63°l0 ? 50°!0 : 5fi°lo :
_ ~
Student academic tutoring ~ 50% i 45% i 47%
Enrichment classes in science, math, engineering 51 43% E 47%
-
Adventure trips/outdoor recreation ' 55% ~ 53% ! 54°/a
- - - -
Music essons ,=47% 38% 42°l0 ;
_Comm,_
unity bands (jazz, rock, bluegrass, etc.) 38% 42% ~ 40°/a
Other (please specify) 77% 76% , 77%
Percent of respondents reporting "essential" or "very importanY'
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I Dublin Parks and Recreation Survey
January 2008
I Appendix D: Survey Methodology
Questionnaire Development
Development of the survey was an iterative process between NRC and Dublin staff. The first
draft of the 2007 Dublin Parks and Recreation Survey was based results from key informant
interviews conducted with community stakeholders by NRC. The survey consisted of four
pages of thematically similar statements grouped into question sets, as well as a fifth page of
sociodemographic questions. Questions ranged from the quality of services provided by the
City, the importance of the City providing facilities and classes and resident reports of current
participation in various parks and recreation activities. Dublin staff provided feedback on the
survey and consequently, some questions from the draft were removed, some were revised
and some new questions were added.
Sample Selection
Approximately 3,000 households within the city limits of Dublin were selected to participate
in the survey using a stratified, systematic sampling method on addresses within carrier routes.
(Systematic sampling is a method that closely approximates random sampling by selecting
every Nth address until the desired number of households are chosen. Carrier routes are mail
carrier delivery zones defined by the USPS.) Attached housing units were over-sampled to
compensate for detached housing unit residents' tendency to return surveys at a higher rate.
An individual within each household was randomly selected to complete the survey using the
birthday method. (The binhday method selects a person within the household by asking the
"person whose birthday has most recently passed" to complete the questionnaire. The
underlying assumption in this method is that day of birth has no relationship to the way
people respond to surveys.)
Survey Administration and Response Rate
Households received three mailings each beginning in late October. Completed surveys were
collected over the following eight weeks. The first mailing was a prenotification postcard
announcing the upcoming survey. A week after the prenotification postcard was sent the first
wave of the survey was sent. The second wave was sent one week after the first. The survey
mailings contained a letter from the mayor inviting the household to participate in the 2007
Dublin Parks and Recreation Survey, a questionnaire and self-mailing envelope.
About 9% of the surveys were returned because the housing unit was vacant or the postal
service was unable to deliver the survey as addressed. Of the 2,726 eligible households, 452
completed the survey, providing a response rate of 17%. ~
C
Confidence Intervals =
It is customary to describe the precision of estimates made from surveys by a"level of L confidence" (or margin of error). The 95 percent confidence level for the survey is generally ;
no greater than plus or minus five percentage points around any given percent reported for ~
the entire sample (452 completed interviews). For each demographic subgroup from the o
survey, the margin of error rises to as much as plus or minus 17% for a sample size of 32 (in Z
co
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I Dublin Parks and Recreation Survey
January 2008
smallest - households with children 17 or younger) to plus or minus 5% for 404 completed
surveys (in largest - English primary language spoken at home). Where estimates are given for
sub groups, they are less precise. Generally the 95% confidence interval is plus or minus five
percentage points for samples of about 400 to 10 percentage points for samples as small as 100.
Weighting the Data
The demographic characteristics of the survey sample were compared to those found in the
2000 Census estimates and other population norms for the City of Dublin and were
statistically adjusted to reflect the larger population when necessary. The results of the
weighting scheme are presented in the following table. The shaded variables were the ones by
which survey results were weighted.
Dublin Citizen Survey Weighting Table
Percent in Population
Characteristic ' Population Norm' ; Unweighted Data ~ Weighted Data
Sex and Age
Q'm
Wn M' % 1% 4
m~ Q!
~r~q~yy i ~j_
%
~mY
i'~
~ e.. ~`u v ~.P'nv e s a.. . ; . T. •9 _ .
~3-§ S ~7%
ti~ Trs..*x
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~
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7~IiY
ip;D _ axii
y {M -
'~.}~tEela~ v~ ~ ~ - ~ ~~~q ~ ~Fi P2 a~ifl _ P~~Q
Race and Ethnicity
Hispanic ' 14% 5% ~ 4%
- -
Not Hispanic 86% 95% 96%
WFlite 72% 67% i 66%
-
- - - ~ - - -
Non-white 28% 33% 34%
Housing
Own home 65°/a 76% 73%
Renthome ; 35% 24% ; 27%
Detached unit ' 59% ' 61% 53% ci
Attached unit 41 % 39% 47% ~
~
~
~
U
Data Analysis ~
Completed questionnaires were checked for accuracy by NRC staff. The data were then N
entered, and the results analyzed using the Statistical Package for the Social Sciences (SPSS). ~
For the most part, frequency distributions are presented in the body of the report. A o
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I Dublin Parks and Recreation Survey
January 2008
complete set of frequencies for each survey question is presented in Appendix E. Survey
Instrument and Responses to Survey Questions.
Also included are results by demographic characteristics (Appendix C• Responses to Selected
Survey Questions by Respondent Characteristics). Chi-square or ANOVA tests of significance
were applied to these breakdowns of selected survey questions. A"p-value" of 0.05 or less
indicates that there is less than a 5% probability that differences observed between groups are
due to chance; or in other words, a greater than 95% probability that the differences observed
in the selected categories of our sample represent "real" differences among those populations.
Where differences between subgroups are statistically significant, they are marked with grey
shading in the appendices.
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Appendix E: Survey Instrument and Responses
to Survey Questions
The following pages contain the survey instrument and a complete set of frequencies.
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City of Dublirt Parks and Recreation Survey
Please complete this questionnaire if you are the adult (age 18 or older) in the household who most recent(y
had a birthday. The adult's age does not matter. Your responses are anonymous and will be reported in group
form only.
1. Please rate each of the following aspects of living in Dublin:
Excellent Good Fair Poor pon't know
a. Quality of life iwDublin......< ..:........30% 63% ' R t1%
b. Quality of parks in Dublin ..........................................29% 56% 9% 1% 4%
c. Safety ofi users in parks and on trails..................... .........20% 54% 11% 1% 14%
d. Quality of City of Dubtin sports fields ............................17% 41% 11% 1% 30%
'e. Quality ofi Dubtin Swim Center ........<.........3% 19% , 15% 4% 59%
f Quality of Dublm Semor Center ~ 12% 13% 3%,. <1% 72%
t,~, ~ 4+~~+
~ . • ° ~
h Quality of Stager Community GXmnaswm . .3% 13% 6% 1% 78%
•:€~,~a1~~~f~~~f~~,il~n~r`pr'rs~~~~'~~~,~
j Quality of City of Dublin cultural arts proRrams/dasses .2% _ 21% 11% 2% 64%
1t ~uaii~ trf~st~e;~e~~_~~~1~~ 1~~r 3W 38~
L Variety of recreation programs offered by the City of Dublin.9% 45% 20% 3% 24%
m. Effectiveness of communicating recreation antl culturat arts
information to citizens ..................8% 47% 22% 6% 17%
2. Currently, the City spends tax dollars to provide each of the following services. For each service, indicate if
you believe the City should spend more, continue the current level of spending or spend less.
Spend Continue Spend Don't
more current less know
a. Recreation and sports prcgrams,,,,,,;,,,,,,,,,; 27% S2% 6;~ '14%
b. Cultural and performing arts programs 25% 41% 14% 21%
c. Historical preser+ration and education ....18% 48% 15% 19%
d. Special events and festivals 29% 56% 8% 7%
14~ 42% 29% 15%
e. Pubkicart
f. Recreation facility development 38% 45% 4% 12%
g. Park acouisition antl deYeloprnent,... ........E.....« 45% 40% 6% 9%
h. Open space preservation 50% 36% 7% 7%
;i. Park' maintenance 23% 68% 4% 5%
j. Library services 24% 64% 3% 9%
k, Street landscape maintenance ...............i....... 21% 73% 4% 4%
l. Police services 24% 60% 8% 8%
m. Fi re services .......*t, 21 % bb% 5% 9%
n. Transportation improvements 35% 56% 2% 8%
o. Public information/communiCatibn with residents 21% 68% b% ' S%
3. Please rate how likely or unlikely you are to get information about parks, recreation and cultural arts
activities provided by the City from each of the following sources:
Very Somewhat Somewhat Very Don't
likely likely unlikely unlikely know
a. £ity'of aubifn,Web s3te (wwv?»C,Aubtift.ca.us) ....,,....93% , 28%, i~l% 30% 5%
b. Quarterly Activity Guide that you receive in the maiL........... 61% 28% 5% 5% 1%
c. Dublin's on[ine recreation guicJe (www.tlubliqreeguide.eflm)... 34% " 27%' 19% 13% 7%
d. Electronic newsletters ........................................13% 26% 24% 27% 10%
e. Emait.notificatiai messages ib% 24% 22% ; 29% 9%
f. SFGate.com, Baylnsider.com or other "what to do" Web sites..9% 22% 27% 34% 8%
g. Direct mait flyers or postcartls 36% 40% 11% 11% 2%
h. Flyers from schools 14% 17% 17% 43% 10%
i. Newspapen;,.,~................................................ ......9b% 28% 18% 339K 4%
j. Radio stations 11 % 32% 22% 31 % 3%
k. Community Tetevision (TV 30) ............5% 15%' 23% 509G b%
l. Other television 6% 16% 25% 42% 11 %
Cit o Dublin Parks and Recreation Surve 1
4. Please rate how important you think it is for the City of Dublin to provide the following types of parks or park
amenities listed below. Then rank which THREE you think should be the highest priority, with a"1" for the
most important, "2" for the second most important and "3" for the third most important.
Very Somewhat Not at all Don't TOP 3
Essential important important important know PRIORITIES'
a. Muttipte=t~se ~raits {biking, hiking, watking, running).._...53% 36% 10%
b. Group picnic areas .........21 % 42% 30% 5% 1% 5%
c. Shade:structur~s 28% 34% 32% '4% 2% 6%~d. Dedicated areas for dogs to run/play ........................22% 24% 36% 15% 3% 8%
e. Waterplayfeatures ....,...,14% 22% 47% 94% Z%
f. Formal gardens .........10% 21% 46% 21% 2% 1%
g. Cammunitygardens ...,...,12% 23% 42% 18% 3% t)%
h. Passive areas/lakes/open space meadows ..................33% 35% 25% 5% 1% 11%
i. Yolleybat[courts ..........,,............6% 21% 52% 18% 4% 0%
j. Basketball courts .........11% 31% 44% 11% 2% 1%
k. AmRhatheaters ......9% 309b _ 42% : 16% 3% 3%
L Tennis courts .....................................................15% 34% 40% 8% 2% 3%
m.Soccerfietds ....,17% 36% 36% 8% 2% 3;d
n. Baseball fields . .........18% 34% 37% 8% 3% 1%
..'12% 22% 40% 22% 0%
o. Battin~ca~es.'..,.~................................
p. Softball fields .......14% 30% 40% 12% 4% 2%
q. Cricket fieids 4% 12% ; 35% ` 439b b% ' 1%
r. Lacrosse fields 3% 14% 38% 38% 7% 0%
s. Boccerbalt courts : 8% 14% 41% ' 32% 6% 0%
t. Lighted sports fields and courts .........30% 35% 25% 7% 2% 6%
u, Atl weatherlsynthetic turf fields................ ...12% 24% 35% 24% 6% 1%
5. In the past year, have you or any member of your household participated in any of the following activities at a
City of Dublin facility, another public facility or a private facility? (For each activity, please check all facility
locations that apply or indicate if you did not participate at any facility.)
Did at a City of Did at another Did at a private Did not participate
Dublin facilitv public facilitv facilit at anv facilitv
a. 6aseball or sofitbati 12~ 13% ` 2% 77%
b. Soccer ...........................19% 10% 2% 75%
c. Tennis.....,.,. ,......ZU% 7% 66%
d. Lacrosse 0% 2% 0% 98%
e, Go1f..., ....1 ...c ,4% 25% 14% (W
f. Running ........40% 17% 8% 46%
~ .......,.2~% 9% ' b% ~ 70~
g. Basketbalt:..:..
h. Volleyball ...........................6% 7% 4% 84%
i. Weighctrainin~................. ........j4% 9% 39% 51%
j. Aerobics/cardiovascular training .........12% 11% 40% 44%
k. ° 1Kalking nr hiking••,... ....,..,,bb% . 34% 8% 17%
l. Lap swimming ........10% 13% 21% 61%
m. Recreatior)al syvirrrm3ng .9c1`!b 17% 32% 45% ;
n. Badminton ...............2% 3% 2% 93%
o, Dance class..a .a:~..,,... ..,......'b% ; 4% 13% 79% :
p. Cultural arts dass (like drawing, pottery, paintirg, etc 3% 6% 6% 86%
q. MusiG tessans . 4% , 3% ~ 12% 83%
r. Event or activity for seniors 5% 2% 2% 93%
s. Yoqa~or Pilafi,e's dass...,., 3% '5% ~ 19% 75% ;
t. Nature dass or interpretive program 1% 8% 2% 90%
u. Gardening or hume improvement class . 2% : 4% b% 88%
v. Career development dass (like public speaking or
computer training) 2% 12% 81%
w. Cooking demonstratian or ctass........... 7% ' 4% 7% 88%
x. Outdoor adventure recreation (like river rafting,
kayaking, mountain biking, camping, etc.) b% 34% 11% 55%
y. Taur o# a museum or, historic site 8% ? 41% 14% 46%
z. Visit to an art gallery or exhibition 3% 35% 18% 53%
aa. Attend a cnncert or play ._....119b ' 38% 28% 39%
Cit o Dub(in Porks and Recreation Surve 2
6. Please rate how important you think it is for the City of Dublin to provide the following facilities listed below.
Then rank which THREE you think should be given the highest priority, with a"t" for the most important, "2"
for the second most important and "3" for the third most important.
Very Somewhat Not at all Don't TOP 3
Essential important important important know PRIORITIES*
a: Indoor running track, . 9% 139~ 3295 ` 41% ; 5% 3%;
b. A fitness center with exercise/weight machines .........16% 28% 32% 20% 4% 12%
c.= Aerobicslexercise studlo....,..1 : ...13% 26% 34% ` 18%" 4% 2%
d. Dance studio . 8% 18% 39% 31% 5% 1%
e. A teen loungelgame roam....,....., ,_..i ...,....15% 29% 34% '18% 4% ~ 11%
f. Art studio/workshop 6% 22% 43% 25% 4% 1%
;g. Community theatre... .......r: . .........76% 34% 36% ' 10% 4°b 11%
h. Art gallery 7% 18% 46% 26% 4% 2%
i. Outdoor, water park (paols witfi water play features) ...21% 31% 30% 14% 3% 11%
j. Indoor water park (pools with water play features)...... 16% 22% 28% 30% 4% 6%
'k. Indaor warm water theraPY PoOl .........13% 19% 34% 29% 9% 4%
l. Competitive pool (with lap laries> diving, water polo goaLs, etc.) .16% 28% 36% 16% 3% 5%
m. Cafe'or juicebar,................................................. 8% 16% 30% 42% 3% 3%
n. Social hall/facility rental space .............................15% 36% 33% 14% 2% 6%
o. Rock'climbingwalt...s,.. ........:.........`7% 17% 39% 32% 4% 5%
p. Gymnasium for basketball, volleyball, gymnastics .......20% 34% 33% 9% 3% 8%
q. Music classroomlband practice room............................. 5% . 24% 46% ' 20% 4% 1%
r. Birthday party rental room 8% 23% 38% 28% 4% 0%
s, Childcarelbabysitting`room .........14% ° 27% : 36% , ;19% 4% ' 8%
' Percent o( respondents selecting as a Nf priority.
7. Please rate how important to you and your household it would be to have each of the following classes and
activities in Dublin.
Very Somewhat Not at all Don't
Essential important important important know
agfc~tbait,teague,:,3~ 996':' 23% . 57% 8%
.,..,s
a. E1
b. Adult soccer leagues or tournaments 6% 13% 32% 42% 8%
C. l.aceo sseprngram.. 63~ ` 1U9b
d. Cricket program 3% 5% 17% 67% 9%
e. CAmPetit~sre sv,+icn £+aar~i ~'o~ yoath ,:1295 20%;: -e , _3M' 35%`° 4% ~
f. Masters swim team for adults 6% 10% 30% 48% 6%
g: Syftdtt'onized s3Nimmin~ ..,....t
h. Water polo 3% 7% 27% 56% 7%
i. ~h+arm-water, therapyle~ercise ctasses,.: .................9% _ : . 2U~ 36% ` - ; 4% ~ e
j. Badminton 6% 7% 25% 55% 7%
k. Gyclinglspin 35;K ` 33%3 ° b%
l. Hobby, special interest or social dubs .......................11% 31% 35% 19% 4%
tn,Girls ,t
s~ffbalt,.~ 7% ~ ~ - 23%~25% • ~ - 38% '7% =
n. Track and field 8% . 24% 28% 34% 5%
n. Nutritionlweight lossLYdaning ........12Yb ° 34%' 29% • ` 29~ ' S% °
p. Cooking dasses and culinary events .........14% 28% 34% 21% 3%
q. Nature programs ........`I4% i 21M i 3696 19% - ' A
.,,..t
r. Career development dasses ...................................12% 26% 33% 25% 4%
s. Performinglvisuat arts ctasses and performances ......25% 34% ; 26% 4%
t. Foreign language classes .......................................12% 28% 31% 27% ~ 3%
u. Garclening, honie improvvement antl deciir ~,.....,.'f,% 24%'- 38% 3096 3%
v. Cultural festivals and events ...................................22% 33% 27% 1R. 3%
w.5tudenC academic tutonng................. ....18% : 38%= 24% 27% 3%
x. Enrichment dasses in science, math, engineering .........17% 28% 27% 25% 4%
y. Adventure trips/outdoar recreation ........17% 35%: 25% 2q% . 3%
z. Music lessons .....................................................11 % 30% 32% 25% 3%
aa. Community bands (jazz, rock, `btuegrass, etc.) ....10% 29%, 33%. _ 25% 4%
bb. Other (please specify) ....30% 19% 4% 12% 35%
Cit o Dub(in Porks ond Recreation Surve 3
I I
8. Below is a list of activities and facilities operated by the City of Dublin. Please indicate whether you or anyone
in your household have participated in a City of Dublin activity or used a City of Dublin facility in the last 12
months. If you have participated in an activity or used a facility at least one time, please rate the quality of
the activity or facility.
Frequencv of use ualit
(in (ast 12 months) (If used at least one time)
1-4 5-14 15 times
Never times times or more Excellent Good Fair Poor
a. Afterschoot recrea#ivn program ..,....90% 5% 2% 3% ; 7% 72% 17% A%
b. Summer camps ............................................92% 6% 1% 1% 24% 62% 14% 0%
c. Shamrotk preschoot w ......:..........:....97% 1% <3% 1% 68% 32% 0% U% :
d. Junior Warriors youth basketball league ..............96% 2% 1% 1% 26% 48% 26% Oq
e. Youth sports programs &t%; 8% ' 3% 5% 33% 58% 69b,
f. Teen special events .......................................96% 3% 1% <1q 4% 55% 41% 0%
g. Stutlent Union Mitldle School recreation program ...97% 2% : 1% ; 14% 41% 39% b%
h. Cultural arts dasses ......................................94% 5% <1% <1% 31% 53% 16% 0%
i: Leisure classes ......s.,.......:..... ........89% 7% 2% 1% 25% 62% 12% 0%
j. Dublin Heritage Center event, program or class..... 88% 11% 1% 0% 36% 61% 3% 0%
k. DublinSeniorCeriterlunchprogram,,................ 96%' 2% 1% 1% 51% 42% b% U% ;
L Dublin Senior Center activities or trips ................95% 3% 1% 1% 66% 28% 2% 4%
m. Summer Concert Series .:.....7b% 22% 01 2% 0% 30% 67% 4% 0%
,
n. Winter Concert Series ..............93% 6% <1% 0% 41% 55% 5% 0%
o. Dublin Public tibrary ......22%28% ' 25% 25%; 56% 39% 5% 09o
p. Dublin Swim Center swimming lessons ................83% 8% 6% 3% 20% 43% 25% 12%
9. For any items in question 8(above) for which you selected "never," which of the following, if any, describe
your household's reasons? (Please check all that apply.)
40% Never participate in any of these types of activities/facilities, even outside of Dublin
2% Lack of transportation to get to activities/facilities
45% Too busy working or not enough time to participate in any activities/use any facilities
10% Fees too high for activities/facilities
7% Location(s) of activities/facitities are inconvenient
31% Days or times for activities are inconvenient
1% Physically unable to participate in any activities/use any facilities
1% Language/cultural differences
34% Other (please specify)
10% Not applicable
10. Please rate how important each of the following characteristics is to your decision to enroll or participate in
recreation classes and activities.
Very Somewhat Not at all Don't
Essential important important important know
a. fase Af rogistration ! . ..35% 399G • -'1896 . 3% ; 5%
b. Competitive price .........44% 37% 12% 2% 5%
c. Quatityof instruction/teaching 50% 41% 4% 1% 5%
d. Individualized attention from instructor/coach........... 22% 41% 26% 5% 6%
e. Cleanliness of facitity' .4196 ` 49% 12% 1% ' S%
f. Appearance of staff .........24% 39% 27% 5% 5%
g. Safety..... 54% 31% 9%° 1% 5%
h. Having fun .......................................................52% 36% 7% 1% 5%
i. Ftexible scheduting>abili,ty ta drop-in .....31% 42% i9% = d% 5%
j. Distance from my home .........26% 39% 25% 5% 5%
k. Responsive custorner service.................................... 2b% 43% 24% 2% 5%
l. Scheduled as one-time workshop versus ongoing dasses ....11 % 23%% 33% 19% 13%
m. Availabitity of prnaYe lessons (one-an-one instruction).: 9% 16% 36% 28% 11%
Cit o Dub(in Porks ond Recreation Surve 4
11. How likely or unlikely are you or other members of your household to participate in classes and activities
during each of the following times and days of the week?
Very Somewhat Somewhat Very Don't
likelv likelv unlikelv unlikelv know
a. 1Neekday m4rgrings ~ . 12% 14% 8% '64% 3% ~
b. Weekdays at lunchtime (around the noon hour) 3% 11% 18% 64% 3%
c. Weektlay afiternoons 8% 22% 14% 53% 4%
d. Weekday evenings .....................24% 41 % 16% 16% 3%
e, Saturdaymiomings ...:.........K `a.i....ra....s.. ....._~„31% 369b; 12%1-1 189b 2%
f. Saturday afternoons
............32% 34% 14% 17% 2%
g. 5aturctayeYenings, ~~,..:,.....i........:..2Q% 27%:' 2096 , 31% 3%
.
h. Sunday mornings 20% 235v, 16% 39% 2%
i. Sunday a#ternoons •22% , 33% , 14~ 28~ 3%
j. Sunday evenings .............................................................21% 33% 15% 28% 3%
Demographics
12. About how long have you lived in Dublin? 18. What is your gender?
14% Less than 1 year 47% Female 53% Male
41 % 1 to 5 years
19% 6 to 10 years 19. What is your race? (Mark one or more races to
26% 11 or more years indicate what race you consider yourself to be.)
13. In which type of housing unit do you live? 69% White/European American/Caucasian
53% Detached single family home 2% Black or African American
26% Condominium or townhouse 26% Asian or Pacific Islander
21% Apartment 1% American Indian, Eskimo or Aleut
<1% Other 6% Other
14. Do you own or rent your residence? 20. Are you Hispanic/Spanish/Latino?
73% Own 27% Rent 4% Yes 96% No
15. Which of the following best describes your age? 21• What is the primary language spoken in your
4% 18 - 24 18% 45 - 54 home?
34% 25 - 34 8% 55 - 64 91% English <1% Farsi
29% 35 - 44 6% 65 years or older 1% Spanish <1% Vietnamese
1% Tagalog <1% Russian
16. For each of the following age groups, please 2% Mandarin 1% Cantonese
select "yes" if there are members of your 3% Other
household in that age range and "no" if there 22. yyhat is your employment status?
are not.
71% Working, full-time
Chi(drer) untier age 5. „ 28% - 72y, ' 10% Working, Part-time
Children ages 6 to 12 20% 80% 1 % Unemployed, looking for work
<1% Unemployed, but not looking for work
Teena$ers ages 13 ta 30%-.. = 80% 8% Retired
Adults 18 to 64 90% 10%
Adults ages 65 ar older .....,r.,..139K : $7% 2% Student
8% Homemaker
17. About how much was your household's total <1% Other
income before taxes in 2006? (Please include 23. If you work, where is your primary work
in your total income money from all sources for location?
all persons living in your household.) 15% Do not work
2% Less than $24,999 6% Work from home
10% $25,000 to $49,999 8% In Dublin, but not from home
33% $50,000 to $99,999 22% Within 15 minutes of Dublin
28% $100,000 to $149,999 18% Between 15 to 30 minutes from Dublin
27% $150,000 or more 31% More than 30 minutes away from Dublin
Tfiank youl
The City of Dub(in great(y appreciates your responses! Please return the survey in the enclosed business
reply envelope to the independent organization analyzing the results at:
Notional Research Center, Inc., 3005 30th Street, Boulder, CO 80301
Cit o Dub(in Porks and Recreation Surve 5
i I