HomeMy WebLinkAbout8.1 PCS Strategic Plan
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AGENDA STATEMENT
PARKS AND COMMUNITY SERVICES COMMISSION
MEETING DATE: October 20, 2008
SUBJECT: Parks and Community Services Strategic Plan
Report by Paul McCreary, Assistant Director of Parks and
Community Services
ATTACHMENTS: Draft Strategic Plan
RECOMMENDATION: Receive report and provide input on the proposed strategies and
goals
FINANCIAL STATEMENT: None
DESCRIPTIQN: The Council has a high-priority objective to conduct an in-depth
needs assessment and opinion survey of Department programs and services, and develop a Strategic Plan
for Department programs and services. In April 2007, the National Research Center began working with
City Staff to identify the key components of the Needs Assessment process. The primary purpose of the
needs assessment was to provide a community-based appraisal of the current recreation programs and
recommendations for future programs and services. The multi-component assessment was completed in
August 2008 and presented to the Department's Commissions and the City Council.
Following the completion of the needs assessment the Department Staff inet to discuss the results and
other trend data to determine potential implications on park and facility development, and service
delivery. Using the data and results from the needs assessment, Staff has written a Draft Parks and
Community Services Strategic Plan, which is Attachment 1. .
The Plan will be used to focus the development and delivery of Department parks, facilities and programs
over the next ten years. This will ensure the Department focuses its resources on the programs and
projects that best meet the needs of residents. It will allow the Department to continue to schedule and
operate programs and services in a customer-focused manner.
The Strategic Plan includes an overview of the findings from the needs assessment. The plan defines the
strategies, or direction, the Department will focus on over the next ten years. There are seven proposed
strategies and each includes potential goals to help achieve the strategy. Following is a summary of the
strategies.
COPIES TO:
ITEM NO.: 8.1
GAPARKS COMMISSIOMAGNDSTM112008\10-20 Department STrategic Plan.doc
STRATEGY #1: .Develop unique, aesthetically appealing parks and facilities that
provide flexible spaces and safe environments to recreate.
STRATEGY #2 Promote and support environmental stewardship and protect
environmental resources.
STRATEGY #3 Implement programs that are popular with the core customer market
. segments and are responsive to community and industry trends.
STRATEGY #4 Position programs and service delivery to be unique, competitive and
responsive to customer needs and expectations.
STRATEGY #5 Reduce barriers to participation in Department programs and services.
STRATEGY #6 Maximize effectiveness of communication with existing and potential
customers.
STRATEGY #7 Create social connections and strong sense of community within
neighborhoods.
In addition to these strategies, it was determined that the Department should promote and support
programs that meet the specific needs of the following market segments:
i. Families (parents and children)
ii. Young Adults, 25-44 years, without children
iii. Adults, 45-64 years
iv. Older Aduits, 65 years and better
Based on the results of the assessment and industry trends it is recommended the Department realign
existing programs and create new offerings to promote and support the following:
i. Effective communications with residents and marketing strategies that consider product,
positioning, place, price and tazgeted promotion.
ii. Positive youth development and strong families.
iii. Healthy lifestyles and wellness.
iv. Active lifestyles involving sports and fitness.
v. Events to celebrate community milestones, enhance community pride, encourage sharing of
cultural traditions and contribute to economic development.
vi. Fun and safe enjoyment of water activities.
vii. Personal enrichment and participation in hobbies, leisure pursuits, and self-help activities.
viii. Sense of community and strong neighborhood social connections.
ix. Appreciation of nature and participation in unique and adventurous outdoor recreational
activities.
x. Appreciation of fine arts, performing arts, dance and music.
xi. Preservation and interpretation of Dublin's cuiture and heritage.
More detailed information about the recommended strategies and goals can be found on pages 24 to 43 of
the attached draft Strategic Plan document.
RECOMMENDATION: Staff recommends the Parks and Community Services Commission
receive the report and provide input on the proposed strategies and goals.
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