HomeMy WebLinkAbout8.3 Fall 2009 Quarterly Rpt
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AGENDA STATEMENT
PARKS AND COMMUNITY SERVICES COMMISSION
MEETING DATE: February 8, 2010
SUBJECT: Fa112009 Quarterly Report
Report by Paul McCreary, Assistant Director of Parks and
Communiry Services
ATTACHMENTS: 1. Recreational Activities Registration Report
2. Senior Center Attendance Report
RECOMMENDATION: Receive Report
FINANCIAL STATEMENT: None
DESCRIPTION: The Parks and Community Services Department develops and
implements quality programs that strengthen community image, provide recreational experiences,
encourage healthy lifestyles and preserve the City's heritage. This is accomplished by providing
innovative recreation, social and cultural programs in the areas of playgrounds, preschool, teens, sports,
special events, leisure classes, seniors and aquatics. Following is a summary of programs conducted
during the fall of 2009.
RECREATIONAL ACTIVITIES
Recreational activities are classes and camps that serve customers of all ages and provide positive
recreational experiences for participants. By participating in these classes, community members are given
the opportunity to enhance their health and well being. Classes provide opportunities to attempt new
experiences or refine current skills, as well as provide a venue to meet others in the community and
recreate with friends. Recreational activities are planned and implemented by contracted specialty
instructors. Most classes are taught in eight-week sessions but some are less than eight weeks and others
are offered as one-time workshops.
Popular classes for youth included skateboarding, SAFE Kids, Tae Kwon Do, Gymnastics, Karate and
Bowling. Popular adult classes included Yoga, Pilates, Weight Training with Diodatics, Aikido, Karate
and cooking classes. Attachment 1 is a detailed registration report. A total of 411 participants registered
for recreational activities during the fall of 2009, which was an 8% increase compared to last year's five
year low. Staff believes this may partially be due to the expansion of fitness and cooking classes at the
Shannon Community Center. Following is a summary of registration for the fall quarter.
COPIES TO:
ITEM NO. 8.3
G:V'ARKS COMMISSIMAGNDSTMT\2010\2-8 Item 83 Fall 2009 Quarterly Report.doc
Recreational Activities Fall Re istration Com arison
Attendance p• 009 200: 00 006 200
Resident 346 311 325 581 392
Non-Resident 65 68 87 75 54
Total Registration 411 379 412 656 446
Courses Held 54 56 53 69 46
Avg. Registration per Class 7.6 6.3 7.8 9.5 9.7
Courses Offered 77 70 77 101 76
Cancellation Rate 30 % 20 % 31 % 32 % 39 %
PRESCHOOL
Dublin Preschool Program
The Dublin Preschool is a recreation-based preschool program that provides the opportunity for social and
educational development under the instruction of qualified early childhood educators. Children in this
program participate in activities such as games and learning activities, outdoor play, arts and crafts,
music, story time and circle time. Starting this fall classes are now offered at two locations including the
Emerald Glen Activity Center and the new Shannon Community Center. Highlights of the fall session
included a visit to the pumpkin patch, and the always popular `Bingo Shmingd' music appreciation
program that is brought into the classes.
Classes are offered in two-day and three-day combinations both in the morning and afternoon. There is
also a four day per week option for the Junior Kindergarten program.
There were a total of 287 registrations for the fall, which was a 113% increase compared to the prior year.
The three year old classes had 107 registrations, which was one less than the maximum registration.
There were 158 registrations for the four year old classes, which is 90% of capacity. The Junior
Kindergarten program was at capacity with 22 registrations. Following is a summary of registration for
the fall session.
Preschool Session I Re istration Com arison
--g 009 2008 007 2006 20057
Resident 231 131 88 64 85
Non-Resident 56 4 2 8 4
Total Registration 287 135 90 72 89
It appears the word of mouth about the quality of the Dublin program has spread throughout the Tri-
Valley as evidenced by the significant increase in non-resident participation in the program. However
there were 63 children on the waiting list for the three year old classes, of which 43 were Dublin
residents. Because this program is impacted with no room for growth, and so many Dublin residents were
on the waiting list, Staff will be increasing the resident priority period for registration for the 2010/2011
school year.
FAMILY SERVICES
After School Recreation
After School Recreation is a supervised activity program serving over 260 children in first through fifth
grades. The program operates on school days at Dougherty, Dublin, Frederiksen, Green, Murray, and
Fallon elementary schools. Participants engage in activities such as indoor and outdoor games, arts-n-
crafts, special events and quiet time for homework. Every other month Staff coordinates a special event
on Mondays at each site called "Monday Fundays".
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This fall there was an 11 % decrease in participation compared to the prior year, which may be partially
attributable to the economy. Many working families were using the recreation program as a place for
their child to be while they were working. With the increase in unemployment some households may no
longer need the program. Following is a summary of the registration.
After School Recreation
. 009 00: 007 2006 ii
Dougherty Elementary 73 67 61 56 58
Dublin Elementary 45 60 33 32 39
Frederiksen Elementary 33 46 49 41 24
Green Elementary 50 58 58 - -
Murray Elementary 25 24 28 32 29
Nielsen Elementary - - 42 34 34
Fallon Elementary 38 42 49 58 49
Total Registration 264 297 320 253 233
Full-Session Participants 121 140 147 120 129
20-Day Pass Participants 143 157 173 133 104
Student Union After School Program
The Student Union after school recreation program is designed specifically for middle school students,
and places an emphasis on academic assistance and recreation/leisure enrichment. The Student Union
provides teens a safe environment to engage in positive activities that will enhance their social,
intellectual, physical and emotional development. By taking place after school and on-campus, the
program serves an important role in the diversion of juvenile crime in Dublin. The program is held at
Wells Middle School and Fallon School, and offers a variety of fun activities far teens, including
educational programs, sporting events, arts and crafts, science projects and music events. The program
also features the popular homework club, and two exciting excursions throughout the school year. The
Homework Club has a credentialed teacher and an aide that provide homework assistance. There were
113 participants registered for the program, which was an increase of 22% over fall 2008. Following is a
summary of the registration.
Student Union Re istration
. p• 009 00: ii 006
Wells Middle School 55 38 47 46
Fallon Middle School 58 55 42 33
Total Registration 113 93 89 79
Full-Session 56 51 50 41
20-Day Pass 57 42 39 49
TEEN PROGRAMS
Teen Events
The Department coordinates monthly teen special events. During fall 2009 four events were offered
serving 160 teens. Following is a summary of registration.
Teen Events
. 009 008 007 2006 ii
Capture the Cauldron/Creature 48 42 58 86 115
Day on the Glen Skateboard Comp 50 91 152 200 -
Dive In Movie at the Swim Center 12 - - - -
Middle School Dance 50 10 - - -
Youth Music Showcase - - - - 162
Boomers Blast - - - - 14
Total Attendance 160 143 210 286 291
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Teen Events
The purpose of the teen website (www.DubTownTeens.com) is to promote and support a high quality of
life for teens in Dublin, and to improve communication with local teens regarding available programs,
events, classes and services. It provides a means for "getting the word out" to teens about the many
things to do in Dublin, from recreational and entertainment activities to jobs and volunteer opportunities.
The Youth Advisory Committee has a subcommittee that works with Staff to maintain the content.
The teen website report provides monthly statistics for the website on the number of sessions (visitors),
pages requested, and hits to the site. The number of visitors the website had during the months of
September 2009 through November 2009 was 3,833. The number of hits was 35,484. The number of hits
is calculated by every time the user clicks their mouse. The most popular page visited during this period
was the resources page which includes a list of various teen health and social service organizations such
as Axis Community Health, Tough Love, Suicide Hotline and many more self-help organizations.
Teen Website Usa e 2009
Fall 009 Summer 009 . . 009 Winter 009
Number of Visitors 3,833 3,895 4,107 5,418
Number of Hits 35,484 42,843 44,104 55,052
SENIOR CENTER
The Dublin Senior Center provides diverse activities that strengthen participants' physical, cognitive and
mental wellness. The following is a comparison of attendance during the fall over the past five years.
Senior Center Fall Attendance Com arison (Se t-Nov)
Attendance p• 009 ii: ii 006 ii
Drop-In 1,647 1,037 1,116 960 1,830
Programs & Activities 11,469 11,288 9,946 9,213 7,244
Total Attendance 13,116 12,325 11,062 10,173 9,074
Avg. Daily Attendance 215 200 178 164 149
Total Volunteer Hours 3,615 2,771 2,530 2,536 2,592
There was a significant increase in volunteer hours since hiring a part-time Volunteer Coordinator who
actively recruits interviews and places volunteers. Staff can create new positions whenever possible to
fully utilize the talents of prospective volunteers; through this process Staff has identified a volunteer
graphic artist, a photographer, etc. In addition, volunteers are reminded to log their volunteer hours
weekly. As a result, volunteers are documenting their hours more in the Volunteer Daily Log.
The Senior Center receives sponsorships to offer the free coffee program, which draws people to the
Dublin Senior Center. In any given day, you can find several people hanging out in the lounge, playing
games, watching TV or just socializing with friends.
Staff has maintained the attendance level by scheduling new classes and activities at the Center each
month. The attendance grew 6% despite the Amador Valley Adult School canceling all classes located
outside the Pleasanton School District area, which included the Quilting and SmartEats Cooking classes
offered at the Senior Center. In addition, Dublin Adult School moved their art class to the Dublin Adult
School art room where they are equipped with a pottery kiln.
ADULT SPORTS PROGRAMS
Open Gym Basketball
Open Gym Basketball was offered at Fallon Middle School Gymnasium on Wednesday evenings for 13
weeks during the fa11. Fallon was a new location for this program. The change in location may be the
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primary reason for the tremendous increase in attendance over last year. Programs for the past two fall
seasons were cancelled when they failed to sustain interest.
Open Gym Basketball Attendance Comparison
009 200: 00 ii. 00
Total Attendance 308 48 28 347 101
Avg. DailyAttendance 24 7 4 25 8
Adult Basketball League
A total of 22 teams participated in the fall basketball leagues. The "C" and "D" 5-on-5 leagues were held
separately with a total of 16 teams registered. The "30 years and older" 4-on-4 league had six teams
registered. All leagues reached maximum capacity and registration exceeded any other season the
leagues have been held. Games were held at the Stager Community Gymnasium. The leagues were
conducted on Sunday and Monday evenings beginning in September and ending in December.
Basketball League Registration Comparison
• 009 2008 ii 006 00
Men's 5-on-5 "CID" 16 12 9 8 6
Men's 4-on-4 "30+" 6 6 0 0 0
Total Teams 22 18 9 8 6
SPORTS TOURNAMENTS & CONTRACTED CLASSES
Basketball Tournament (Adult & Youth)
The City sponsored an outdoor 3-on-3 basketball tournament on September 20 at Emerald Glen Park.
This event was held in conjunction with the City's Day on the Glen Festival. Teams were guaranteed a
minimum of three games and a total of 17 games were played. Velocity Sports Performance was a
sponsor of the tournament.
Basketball Tournament Team Registrations
• 009
Adult 35 & older 4
High School 3
Middle School 4
Total Teams 11
Adult Tennis Tournament (Adult & Youth)
The City sponsored a tennis singles tournament on September 19 & 20 at Emerald Glen Park. This event
was held in conjunction with the City's Day on the Glen Festival. Participants were guaranteed a
minimum of two matches and a total of 38 matches were played in three divisions. The women's
divisions were cancelled due to low registration. Velocity Sports Performance was a sponsor of the
tournament.
Tennis Tournament Registrations
• 009
Men's 35 & older 4
Men's 18 - 35 2
Youth 7
Total Participants 13
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Contracted Sports Programs
Each quarter the City offers several sports programs by utilizing contracted instructors. Contracted camps
and classes offered during the fall included Arora Tennis, Dublin Ranch Golf, Kidz Love Soccer,
Skyhawks Sports, Velocity and Wee Hoop. Registration far contracted sports programs increased 26%
from the previous year due to the addition of new programming such as Skyhawks (tennis), Velocity
(sports fimess) and Wee Hoop (basketball).
Contracted S orfs Re istration Com arison
Camp/Program 009 200: ii 006 200
Arora Tennis (adult) 30 10 - 7 -
Arora Tennis (youth) 15 32 - - -
Arora Tennis (cardio fitness) 46 44 - - -
Club VIP - - - 10 10
Dublin Ranch Golf (adult) 22 23 - - -
Dublin Ranch Golf (youth) 12 21 - - -
KLS (Parent) 29 38 24 29 16
KLS (Tot) 17 20 29 12 33
KLS (Pre-Soccer) 38 25 49 33 24
KLS(Soccer1) 57 44 44 29 20
KLS (Soccer 2) 19 19 14 11 13
KLS (Soccer 3) 11 5 12 4 -
Skyhawks 32 - - - -
Velocity 8 - - - -
Wee Hoop 19 - - - -
Total Registration 355 281 172 135 116
Bat Busters Tee Ba[! League
The Bat Busters Tee Ball League is for three to five years old and was conducted at Ted Fairfield Park.
The league teaches the fundamentals of baseball in a fun and non-competitive environment. There was a
43% increase in registration from the previous year creating a five-year high. Two additional teams were
added from the previous year. All games were played on Saturdays starting in September and ending in
November. Parents were encouraged to participate as base coaches, dugout monitors, and fielding
"encouragers". Players received a tee-shirt and participation trophy. Trophies were presented on the final
day at a family barbecue, with each participant being individually recognized.
Tee Ball Registration Comparison
-.g - 009 200: ii 006 ii
Resident 78 58 74 60 68
Non-Resident 8 2 6 10 10
Total Participants 86 60 80 70 78
AQUATIC PROGRAMS
The City operates the Dublin Swim Center adjacent to Dublin High School. The facility features two
pools, a waterslide, diving board, group picnic area and heated showers and locker rooms. The main pool
consists of a free-form shallow area, 25-yard lanes and a diving area. A one foot deep wading pool is also
available for toddlers. During the fall the Swim Center was open through the third weekend in
September.
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Recreational Swimming
During the fall the Dublin Swim Center was open for Recreational Swimming on weekends from 1:00
PM to 5:00 PM. There was a 45% decrease in attendance from the five-year high set last year. The
decrease in attendance may be attributed to the overall cooler fall temperatures compared to 2008, which
included one weekend with rain.
Fall Recreational Swimming Attendance Comparison
A. . 009 200: 00 ii. 00
Preschool Admission 75 131 77 52 32
Youth Admission 239 371 260 195 111
Adult Admission 221 377 227 148 100
Senior Admission 10 20 7 7 1
Punch Pass Use 18 36 16 17 19
Family Pass Use 39 167 102 54 23
Total Attendance 602 1102 689 473 286
Learn-to-Swim Lessons
The Learn-to-Swim Program offers group and individual instruction for all ages. The classes are based on
the American Red Cross Water Safety program. There was a 19°/a decrease in swim lesson registration
this fall, which follows a 9% decrease during summer 2009. In response, for the 2010 season Staff will
be expanding the promotions of the swim lesson program with a specific Swim Center Activity Guide.
Learn-to-Swim Registration Comparison
Level 009 ii: 007 2006 ii
Parent/I nfant 27 15 18 11 5
Preschool/Beginner 48 55 24 26 69
Youth 67 92 48 26 35
Adult & Teen 4 16 3 10 0
Private Lessons 1 4 3 5 5
Total Registration 147 182 96 78 114
Competitive Stroke
Two levels of Competitive Stroke classes were offered during the fall for those wanting instruction in
competitive swimming. Several Dublin Green Gator swim team members found these courses useful for
continuing their instruction after the league season concluded. Attendance was six participants fewer than
last year's four-year high.
Competitive Stroke Registration Comparison
Level 009 2008 007 2006
Resident 10 14 7 7
Non-Resident 0 2 1 2
Total Registration 10 16 8 9
Fitness Programs
The City's fitness programs include Water Aerobics and Lap Swimming/Water Walking. Lap
Swimming/Water Walking was conducted Monday through Friday evenings. There was a 37% increase in
Lap Swim attendance due to the use of the lap swim lanes by the Tri-Valley Aquatics Swim Team. This
is this second consecutive fall that the team has used the Dublin Swim Center. Team participants
purchased lap swim passes for their daily use during afternoon hours at the Dublin Swim Center.
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Water Aerobics classes were offered Tuesday and Thursday evenings. Certified water aerobics instructors
provided the instruction. Water Aerobics attendance was down as the morning session was not offered
this season due to low enrollment.
Lap Swimming Attendance Comparison
A. . 009 00: 00 ii. 00
Daily Adult Admission 44 77 27 5 3
Daily Senior Admission 5 14 12 0 1
Lap Pass Uses 650 421 10 6 7
Total Attendance 699 512 49 11 11
Water Aerobics Drop-in Attendance Summary and Comparison
00• 00• 00
Daily Adult Admission 14 32 17
Daily Senior Admission 16 18 34
Total 30 50 51
Water Aerobics Full Program Registration Summary
'iType 009 ii• 00
Resident 11 16 15
Non-Resident 1 7 1
Total Registration 12 23 16
SPECIAL EVENTS
Day on tlie Glen Festival
The 2009 Day on the Glen Festival was held Saturday and Sunday, September 19th and 20th at Emerald
Glen Park. Attendance was estimated at 12,000. This year's theme "Animal Adventure" allowed for a
variety of activities and entertainment beyond the traditional Petting Zoo. Attendees of all ages got up-
close and personal with a variety of interesting, fun, furry, and even feathered critters. Information on
reptiles (with Python Ron) leopards, cheetahs, cougars, and lyrix (with Wildlife Conservation Fund),
grasshoppers and butterflies (with Sandi & Steve the Insect People) helped entertain & educate attendees
of all ages.
Children could also visit the free Petting Zoo and pet a pot belly big, a llama, iguana or any of the other
30 animals. Another highlight was the on-going Disc Dog exhibition showcasing a variety of dogs
demonstrating their ability to catch frisbees. The Community Stage featured local performers in Belly
Dance, Zumba, Martial Arts, and Hula classes offered by the City.
Sunday events were highlighted by a 3-on-3 Basketball Tournament, Tennis Tournament and the 8'b
Annual Skateboard Competition. A variety of booths including non-profit groups, commercial vendors,
arts and crafts, sponsors and government agencies including the City Hall Tent rounded out the event.
RECOMMENDATION
Staff recommends that the Parks and Community Services Commission receive the report.
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