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HomeMy WebLinkAbout8.1 Winter/Spring 2010 Seasonal Rpt OF DpB~y ' . 19,~i=- 82 AGENDA STATEMENT HERITAGE AND CULTURAL ARTS COMMISSION MEETING DATE: July 8, 2010 SUBJECT: Winter/Spring 2010 Seasonal Report Prepared by John Hartnett, Heritage & Cultural Arts Manager ATTACHMENTS: 1. Cultural Arts Classes Registration Report- 2010 2. Cultural Arts Classes Registration Report - 2009 RECOMMENDATION: Receive Report FINANCIAL STATEMENT: None DESCRIPTION: The Heritage and Cultural Arts Division strives to implement quality programs that strengthen community image, preserve the City's heritage, provide recreational experiences, and encourage healthy lifestyles. These goals are accomplished by continuing to provide diverse cultural program offerings in areas such as music, theatre, dance, and visual arts. This past fiscal year, as a cost savings measure, the winter and spring class sessions were combined in the Activity Guide so that the Department would only have to produce three seasonal guides instead of four, saving a considerable amount on printing and postage costs. In light of this, Staff has prepared a comparison report that is a summary of programs conducted during the combined winter/spring seasons of 2010 and 2009. CULTURAL ARTS CLASSES: Cultural Arts Classes are intended to serve customers of all ages and cover a wide range of activities such as Theatre Camps, Dance Camps, Ballet, Piano, Guitar, Country Line Dance, Irish Dance, Drawing and Painting Kindermusik, and others. Cultural Arts Classes provide an opportunity for participants to attempt new experiences, refine current artistic skills and provide a social setting for meeting new people and sharing cultural arts experiences with friends and family members. Cultural Arts Classes are taught by contracted specialty instructors. Most classes are taught in eight-week sessions but some are more or less than eight weeks and others are offered as one-time workshops. A total of 605 participants registered for Cultural Arts Classes during the winter/spring 2010 session, which was a decrease of 16% compared to enrollment for winter/spring 2009. Staff believes that there are two contributing factors for the decrease. First, the declining economy continues to take its toll on our community which is evidenced by a decrease in enrollment in a variety of Parks and Community Services Department programs. Second, combining the two seasons of winter and spring appears to have had an impact on registrations, as residents are used to having a separate spring sign up period and spring COPIES TO: ITEM NO: 8.1 GA[IERITAGE COMMISSIONWGENDA_STMTS\2010\7-8 Wing Seasonal Report.doc Activity Guide, which didn't occur this year. It's hoped that in the coming year, residents will become more educated to the sign up process and long registration period. Five more classes were held in winter/spring 2009 as compared to this year. The cancellation rate was 4% higher than 2009, far the most part due to new classes being offered that didn't meet minimum participation goals. The average registration per class decreased approximately one participant per class. Total revenue from class fees were down this year from $61,826 in winter/spring 2009 to $54,077 in winter/spring 2010. On a positive note, the fall season of fiscal year 2009-2010 was up this year by $3,380, covering about one-half of the decrease in winter/spring revenues. Attachment 1 is a detailed Cultural Arts Classes Registration Report for winter/spring 2010, which includes a breakdown of classes offered as well as the registration for each class. Attachment 2 is a Registration Report for winter/spring 2009 for comparison purposes. New Classes • Zumba for Fun & Fitness: A total of 26 adult participants enrolled in this new 8 week dance course that stresses cardio work to upbeat music accompaniment. • Beginning Piano & Keyboard: A total of 29 youth enrolled in a new piano program that teaches the basics of piano which allows for students to be playing several songs by the end of the 8 week session. • Guitar & Bass Performance: This new music class for youth ages 13 and up had a total of seven new participants. This class focuses on bass and guitar technique for advanced students. • Tri-Valley Yoang Performers Academy: This program offered two new performing arts classes entitled; Family Album and 7 Days in Discord. A total of 35 youth from ages 6 to 18 were enrolled in the programs which all culminated in a production for friends and family at the conclusion of the session. • Introduction to Children's Drawing & Painting: A total of 12 youth enrollees from ages 5-7 were trained in the basic elements of drawing using simple lines and shapes. Cultural Arts Classes Winter/S rin Re istration Com arison I Resident 389 535 Non Resident 215 189 Total Registration 604 724 Classes Held 72 77 Avg. Registration per Class 8.4 9.4 Classes Offered 91 93 Cancellation Rate 21 % 17% RECOMMENDATION: Staff recommends that the Heritage and Cultural Arts Commission receive the report from Staff. 2of2