HomeMy WebLinkAbout8.1 Winter/Spring 2010 Seasonal Rpt
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AGENDA STATEMENT
HERITAGE AND CULTURAL ARTS COMMISSION
MEETING DATE: July 8, 2010
SUBJECT: Winter/Spring 2010 Seasonal Report
Prepared by John Hartnett, Heritage & Cultural Arts Manager
ATTACHMENTS: 1. Cultural Arts Classes Registration Report- 2010
2. Cultural Arts Classes Registration Report - 2009
RECOMMENDATION: Receive Report
FINANCIAL STATEMENT: None
DESCRIPTION: The Heritage and Cultural Arts Division strives to implement quality
programs that strengthen community image, preserve the City's heritage, provide recreational experiences,
and encourage healthy lifestyles. These goals are accomplished by continuing to provide diverse cultural
program offerings in areas such as music, theatre, dance, and visual arts.
This past fiscal year, as a cost savings measure, the winter and spring class sessions were combined in the
Activity Guide so that the Department would only have to produce three seasonal guides instead of four,
saving a considerable amount on printing and postage costs. In light of this, Staff has prepared a
comparison report that is a summary of programs conducted during the combined winter/spring seasons
of 2010 and 2009.
CULTURAL ARTS CLASSES:
Cultural Arts Classes are intended to serve customers of all ages and cover a wide range of activities such
as Theatre Camps, Dance Camps, Ballet, Piano, Guitar, Country Line Dance, Irish Dance, Drawing and
Painting Kindermusik, and others. Cultural Arts Classes provide an opportunity for participants to
attempt new experiences, refine current artistic skills and provide a social setting for meeting new people
and sharing cultural arts experiences with friends and family members. Cultural Arts Classes are taught
by contracted specialty instructors. Most classes are taught in eight-week sessions but some are more or
less than eight weeks and others are offered as one-time workshops.
A total of 605 participants registered for Cultural Arts Classes during the winter/spring 2010 session,
which was a decrease of 16% compared to enrollment for winter/spring 2009. Staff believes that there are
two contributing factors for the decrease. First, the declining economy continues to take its toll on our
community which is evidenced by a decrease in enrollment in a variety of Parks and Community Services
Department programs. Second, combining the two seasons of winter and spring appears to have had an
impact on registrations, as residents are used to having a separate spring sign up period and spring
COPIES TO:
ITEM NO: 8.1
GA[IERITAGE COMMISSIONWGENDA_STMTS\2010\7-8 Wing Seasonal Report.doc
Activity Guide, which didn't occur this year. It's hoped that in the coming year, residents will become
more educated to the sign up process and long registration period.
Five more classes were held in winter/spring 2009 as compared to this year. The cancellation rate was 4%
higher than 2009, far the most part due to new classes being offered that didn't meet minimum
participation goals. The average registration per class decreased approximately one participant per class.
Total revenue from class fees were down this year from $61,826 in winter/spring 2009 to $54,077 in
winter/spring 2010. On a positive note, the fall season of fiscal year 2009-2010 was up this year by
$3,380, covering about one-half of the decrease in winter/spring revenues.
Attachment 1 is a detailed Cultural Arts Classes Registration Report for winter/spring 2010, which
includes a breakdown of classes offered as well as the registration for each class. Attachment 2 is a
Registration Report for winter/spring 2009 for comparison purposes.
New Classes
• Zumba for Fun & Fitness: A total of 26 adult participants enrolled in this new 8 week dance
course that stresses cardio work to upbeat music accompaniment.
• Beginning Piano & Keyboard: A total of 29 youth enrolled in a new piano program that teaches
the basics of piano which allows for students to be playing several songs by the end of the 8 week
session.
• Guitar & Bass Performance: This new music class for youth ages 13 and up had a total of seven
new participants. This class focuses on bass and guitar technique for advanced students.
• Tri-Valley Yoang Performers Academy: This program offered two new performing arts classes
entitled; Family Album and 7 Days in Discord. A total of 35 youth from ages 6 to 18 were
enrolled in the programs which all culminated in a production for friends and family at the
conclusion of the session.
• Introduction to Children's Drawing & Painting: A total of 12 youth enrollees from ages 5-7
were trained in the basic elements of drawing using simple lines and shapes.
Cultural Arts Classes Winter/S rin Re istration Com arison
I
Resident 389 535
Non Resident 215 189
Total Registration 604 724
Classes Held 72 77
Avg. Registration per Class 8.4 9.4
Classes Offered 91 93
Cancellation Rate 21 % 17%
RECOMMENDATION: Staff recommends that the Heritage and Cultural Arts Commission
receive the report from Staff.
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