HomeMy WebLinkAbout8.4 PLPA-2010-00046 Sign Regs Amd Chpt 8.84 Zoning OrdOF DU??2
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DATE:
TO:
September 28, 2010
Planning Commission
SUBJECT: PUBLIC HEARING - PLPA-2010-00046 Amendment to Chapter 8.84
(Sign Regulations) of the Dublin Zoning Ordinance related to
temporary promotional banners (Legislative Act)
Report prepared by Kristi Bascom, Principal Planner
EXECUTIVE SUMMARY:
The Planning Commission will review City-initiated amendments to Title 8 of the Dublin
Municipal Code (Zoning Ordinance) related to Sign Regulations. The proposed amendments
will make permanent those changes related to temporary promotional banners that the City
Council approved on a temporary basis in July 2010. The changes included allowing additional
time for banners, changes to the size of permitted banners, and reducing the time period in
between displays.
RECOMMENDATION:
Staff recommends that the Planning Commission: 1) Receive Staff presentation; 2) Open the
public hearing; 3) Take testimony from the public; 4) Close the public hearing and deliberate;
and 5) Adopt a Resolution recommending that the City Council adopt an Ordinance approving
Amendments to Chapter 8.84 (Sign Regulations) of the Zoning Ordinance related to temporary
promotional banners.
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Submitted By
Principal Planner
COPIES TO: File
Page 1 of 5
STAFF REPORT
PLANNING COMMISSION
t?1 ed By
Plaj g Manager
ITEM NO.:
G:IPA#120101PLPA-2010-00046 ZOA Signs, BannersVIC 09.28.20101PCSR Promo Sign ZOA.doc
DESCRIPTION:
Background
At the request of the City Council, Staff has been reviewing the Zoning Ordinance for ways to
provide a stimulus to the business community and property owners during the current economic
climate. The Planning Division has identified several potential changes to the Zoning Ordinance
to promote businesses in Dublin. On May 5, 2009, Staff presented several potential changes,
including a modification to the City's sign regulations to allow greater flexibility in the display of
temporary promotional signs, to the City Council for discussion. At this meeting, the City
Council directed Staff to prepare amendments to Chapter 8.84 relating to the use of temporary
promotional banners. The minutes of the May 9, 2010 meeting are included as Attachment 1 to
this staff report.
On July 7, 2009, the City Council waived the reading and introduced an ordinance approving
temporary modifications to Chapter 8.84, (Sign Regulations) of the Zoning Ordinance to
facilitate the use of banner signs. The proposed modifications to the sign regulations included a
temporary change to the number of days banner signs could be posted, the allowed size of
banner signs, and the number of days required between postings. The temporary modifications
lasted one year. The minutes of the July 7, 2009 meeting are included as Attachment 2 to this
staff report.
On June 22, 2010, the City Council extended the temporary modifications for an additional year
and directed Staff to prepare a Zoning Ordinance Amendment to Chapter 8.84 to make the
modifications permanent. The minutes of the June 22, 2010 meeting are included as
Attachment 3 to this staff report and the final approval document (Ordinance 15-10) is included
as Attachment 4.
ANALYSIS:
Temporary Promotional Banners are regulated by the Sign Regulations Chapter of the Zoning
Ordinance (Chapter 8.84). Section 8.84.050.S of the Zoning Ordinance includes regulations
related to the display of Promotional Banners which advertise special events, sales and
promotional needs of businesses. Several temporary modifications were enacted to provide
some relief from the permanent regulations in order to expand the advertising opportunities
available to businesses in the City.
The Zoning Ordinance currently regulates the time frame in which a Promotional Banner may be
displayed, the waiting period between Promotional Banner displays and the size of Promotional
Banners. These Regulations were temporarily modified in order to promote businesses in
Dublin. The temporary modifications increased the number of days Banners are allowed to be
displayed, reduced the waiting period between Banner displays and modified the size
requirements to allow greater flexibility in the design of Temporary Promotional Banners.
The following table illustrates the previous and proposed regulations for Temporary Promotional
Banners. The proposed modifications are the same as the temporary modifications approved by
the City Council in July 2010.
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Table 1: Temporary Promotional Banners - Permanent and Temporary Regulations
Previous Regulations Proposed Regulations
(Before temporary changes (Temporary regulations - to
approved in July 2009) become permanent if
approved)
Display Period Maximum of 15 consecutive Maximum of 21 consecutive
calendar days calendar days
Waiting Period 30 days 21 days
Size Maximum of 30" tall x 24' long 60 square feet
Location None Signs may not be located
Requirement above the eave
Following the adoption of the temporary amendments to the Sign Ordinance, Staff has observed
that the number of applications for Temporary Promotional Banners has increased. The
following table illustrates the number of permits for Temporary Banners that have been
approved over the last three years. The temporary modifications took effect at the end of
August, 2009.
Table 2: Number of Tem ora Banner Permits Approved
Year Number of Permits Issued
2008 153
2009 166
2010* 148
'This time period reflects only the months of January through mid-September
As shown on the table above, the number of permits issued for Temporary Promotional Banners
has been increasing each year. The increase in the number of permits reflects the business
community's need to effectively advertise their businesses and sales and the temporary
modifications aid these businesses in expanding their opportunities for displaying temporary
signage.
Attachment 5 to this staff report is the amended Chapter 8.84 showing additions and deletions in
underline and strikeout text. Sections 2 through 4 of the draft Ordinance, which is included as
Exhibit A to Attachment 6 of this Staff Report, shows the amended sections of Chapter 8.84 in
its final form with all of the changes incorporated.
Staff has prepared a draft Ordinance for Planning Commission review and consideration
(Attachment 6), which will make permanent the changes that were temporarily approved by the
City Council in July 2009 and renewed in July 2010.
If the proposed changes are not approved, the temporary modifications that were approved by
the City Council will expire on August 19, 2011.
NOTICING REQUIREMENTS:
In accordance with State law, a public notice was published in the Valley Times and posted at
several locations throughout the City. A notice of this hearing was mailed to those requesting such
notice ten days before the hearing and the Staff Report and attachments were made available for
public review prior to the public hearing in accordance with Government Code Sections 65090 and
65091.
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ENVIRONMENTAL REVIEW:
The project has been found to be exempt from the California Environmental Quality Act (CEQA),
according to Section 15061(b)(3) because it can be seen with certainty that there is no
possibility that the amendments to Title 8 (Zoning Ordinance) of the Dublin Municipal Code
(Zoning Ordinance) may have a significant effect on the environment.
ATTACHMENTS: 1) City Council meeting minutes May 5, 2009
2) City Council meeting minutes July 7, 2009
3) City Council meeting minutes June 22, 2010
4) City Council Ordinance 15-10
5) Amended Chapter 8.84 of the Zoning Ordinance (with
proposed additions and deletions shown to affected sections
only)
6) Resolution recommending that the City Council adopt an
Ordinance approving Amendments to Chapter 8.84 (Sign
Regulations) of the Zoning Ordinance related to temporary
promotional banners, with the draft Ordinance included as
Exhibit A.
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GENERAL INFORMATION:
PROPERTY OWNER/APPLICANT: City of Dublin
LOCATION: Citywide
ZONING: Varied
GENERAL PLAN
LAND USE DESIGNATION: Varied
SPECIFIC PLAN/
LAND USE DESIGNATION: Varied
SURROUNDING USES: Not applicable
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