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HomeMy WebLinkAbout8.3 Earl Anthony Memorial BowlG~~.t OF DU~~rG #~ ~9~~~~~~ STAFF REPORT C I T Y C L E R K `c~~,,~ ~ DUBLIN CITY COUNCIL File # ^~~^D -0~ DATE: October 19, 2010 TO: Honorable Mayor and City Councilmembers FROM: Joni Pattillo, City Manager SUBJECT: City Sponsorship of Earl Anthony Memorial Professional Bowler's Association (PBA) Open Prepared By: Linda Maurer, Economic Development Director EXECUTIVE SUMMARY: The City Council will consider sponsorship of the Earl Anthony Memorial PBA Open and approval of a Budget Change for $3,000. FINANCIAL IMPACT: A budget change in the amount of $3,000 has been prepared to pay for the sponsorship and to purchase seven street banners. Funding for this activity was not included in the adopted Fiscal Year 2010/2011 Budget. It is proposed that a Budget Transfer be made from the Budgeted Contingent Reserve. RECOMMENDATION: Staff recommends that the City Council approve the sponsorship of the Earl Anthony Memorial PBA Open and approve the Budget Change. ? ' ~ , ~_ ~ ubmitted by: Economic Development Director ~.7~ ~ . Reviewed by: Administrative Services Director Manager Page 1 of 2 ITEM NO. g•~ G_ DESCRIPTION: On December 15, 2009, the City Council approved a$1,500 sponsorship of 2010 Earl Anthony Memorial, an event presented by the Professional Bowler's Association (PBA) and aired live on ESPN in mid-January earlier this year. For its sponsorship, the City received: • Booster Signage over one lane during the event • Booster Name on the permanent sign at Earl Anthony's Dublin Bowl • One-page insert in the Program Book To support the event, the City provided: • City Council proclamation for PBA week • Press Release announcing City sponsorship of the event • Press Release on the City's website The PBA has again decided to host the Earl Anthony Memorial event in Dublin, January 26-29, 2011; and again, the finals will air live on ESPN that Sunday. In preparation for the event, Staff has met with Ted Hoffman, owner of Earl Anthony's Dublin Bowl to discuss sponsorship options. Mr. Hoffman requested that the City sponsor the event again this year and has asked that the City consider additional support in the form of a banner program to coincide with the event. Staff evaluated his request and recommends that the City Council approve the $1,500 sponsorship and an in-kind contribution of up to $1,500 for the production and installation of banner signs along Dublin Boulevard, between San Ramon Road and Amador Plaza Road. Staff anticipates that seven banners will be needed in this section of Dublin Boulevard. The banners will be designed for re-use should the City Council decide in future years to continue to provide financial support to the event. However, it should be noted that there would be set up and take down costs associated annually with the installation of banner signs. This activity was not part of the adopted Budget and Staff has prepared a budget change. The appropriation will be made with a transfer from the General Fund Budgeted Contingent Reserve. CONCLUSION: The California Constitution prohibits the Legislature from making a gift of public funds. However, where public funds are used for a public purpose, such an expenditure is constitutionally permissible, even if a private person benefits. Staff believes that this sponsorship is a public purpose in that it will increase tourism to the City of Dublin, which in turn will generate additional sales/transient occupancy tax revenues to allow the City to provide quality services to residents and businesses. For the event held in January 2010, the Tri-Valley Convention and Visitor's Bureau estimates that the event generated $356,000 in economic impact in the City of Dublin. NOTICING REQUIREMENTS/PUBLIC OUTREACH: Not applicable. ATTACHMENTS: 1. Budget Change Page 2 of 2 CITY OF DUBLIN BUDGET CHANGE FORM FY 2010 / 2011 New Appropriations (City Council Approval Required): _ From Unappropriated Reserves (") From New Revenues Other CHANGE FORM # I~ J 6 Budget Transfers: _X__ From Budgeted Contingent Reserve (1001.~901.81101) Within Same Department Activity __ Between Departments (City Council Approval Required) . . _ . ;,QECRE„ASE`BllQGEI'AGCOUNT °'; „ _, AMOUNT. = _. ._ ~ _ _ . INCREASE'.BUDGETACCOUNT _. ... , AMOUNT ` ; _, Name: EXPENSE - GENERAL FUND - Non-Departmental- $3,000 Contingent Reserve GL Account # 1001.1901.81101 Name: EXPENSE - GENERAL FUND - Street Landscape - $ 400 Contract Services - Community Events (Banner Installation) GL Account # 1001.3401.64089 Name: EXPENSE - GENERAL FUND - Economic Development - $1,100 Contract Services - Community Events (Banners) GL Account # 1001.8401.61118 Name: EXPENSE - GENERAL FUND - Economic Development - $1,500 Contract Services - Community Events (Event Sponsorship Contribution) GL Account # 1001.8401.64089 KCH.7VIV rvrc ~suu~c i ~hHrv~c tN i Kr: Hs presented to tne C;ity Council on October 19, 2010, the City has the opportunity to support a Professional Bowlers Event by being a program sponsor and providing Street Banners. The $3,000 will create and install 7 reusable banners and provide for a sponsorship contribution of $1,500. Fin Mgr/ASD: _~~~ ~,~~~~ Date: !o `t~ Zo1 0 Signature City Manager: Date: Signature As Approved'at the City Council Meeting on: Date: ` 10/19/2010 Mayor: Posted By: Date: Signature Date: B', 3 10 --~~~ c~. ATTACHMENT 1 G:~BudgclClrnirges3_20/0_1/~./0 /0_l')_/0_Ho~rlingSparsnr.drip.Jrx