HomeMy WebLinkAboutPCReso 95-18 PA95-006 Vly Auto MSP SDRRESOLUTION NO. 95 - 18
A RESOLUTION OF THE PLANNING COMMISSION
OF THE CITY OF DUBLIN
APPROVING PA 95-006 VALLEY AUTO CENTER MASTER SIGN PROGRAM SITE DEVELOPMENT
REVIEW REQUEST TO ESTABLISH A COMPREHENSIVE SIGN PROGRAM FOR THE ENTIRE
AUTOMOBILE DEALERSHIP FACILITY, LOCATED AT 6015 AND 6085 SCARLETT COURT, WITHIN THE
M-l, LIGHT INDUSTRIAL DISTRICT
WHEREAS, the Applicant, Steve Haworth of Valley Auto Center, has filed an application for a
Master Sign Program Site Development Review approval to establish a comprehensive sign program for
the automobile dealership facility; and
WHEREAS, the Planning Commission held a public hearing on said Master Sign Program Site
Development Review application on May 15, 1995; and
WHEREAS, proper notice of said public hearing was given in all respects as required by law; and
WHEREAS, the application has been reviewed in accordance with the provisions of the California
Environmental Quality Act (CEQA) and was found to be Categorically Exempt under Section 15301,
Class 1 and 15311, Class 1 l(a) of the State CEQA Guidelines; and
WHEREAS, the Staff Report was submitted recommending that the Master Sign Program Site
Development Review application be conditionally approved; and
WHEREAS, the Planning Commission did hear and consider all said reports, recommendations and
testimony hereinabove set forth.
NOW, THEREFORE, BE IT RESOLVED THAT THE Dublin Planning Commission does hereby find
that:
The Master Sign Program (MSP) for Valley Auto Center contributes to an effective and attractive
identification of its business, products and services by providing clear, legible and succinct
signage that will direct automobile and pedestrian traffic to its site.
The design quality of the site, improved with this MSP, and the surrounding area will be superior
to the quality that would result under the regulations and standards of Section 8.08.40 "Sign
Development Regulations"; 8.08.110, "Regulations for Wall Signs and Projecting Signs"; and
8.08.120, "Freestanding Sign General Regulations". The MSP allows the electronic readerboard
freestanding sign to be at a height of 56 feet and allows the use of more than one freestanding
sign on the site. All signage will conform to the overall design and layout of the site, which has
several buildings with frontages facing 1-580 and Scarlett Court. All signage will correspond well
with the building elevations, and the height of the changeable copy, electronic readerboard
freestanding sign has been designed to clearly identify the site to travelers on 1-580. The signs
reflect the overall design theme of the site and accentuate the quality design theme of the
automobile dealership is attempting to project to the public.
Co
All of the existing and proposed signs of the automobile dealership have been designed to be
compatible with the style and character of the existing improvements on the site through the
incorporation of architectural features and colors and they are well related to each other.
All existing and proposed signage is visible, legible, does not cause glare or disrupt the flow to
pedestrian or vehicular traffic and conforms with the Design Criteria in Section 8.08.060, of the
Zoning Ordinance. The signs are of a scale that relates to the buildings and at the locations at
which they are proposed to be erected. Additionally, the signs reflect and accentuate the design
theme of the site.
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Eo
The approval of the MSP is consistent with the intent purpose of Section 8-95.0 "Site
Development Review" (SDR). The MSP compliments and improves the site's development and
design by providing a comprehensive sign program that incorporates the major design theme of
the automobile dealership and enhances the architectural style and design of the existing
structures. Additionally, the signage promotes safe traffic circulation within the site.
The approval of the MSP, as conditioned, complies with the General Plan, the M-l, Light Industrial
District Regulations and the general requirements established in the Zoning Ordinance because it
establishes a comprehensive, well-designed commercial signage program for the site.
The approval of the MSP, as conditioned, is in the best interests of the public health, safety and
general welfare because it promotes a sign program that will provide effective and attractive
identification for the site.
The proposed MSP considered site layout, vehicular access, circulation, parking, setbacks, height,
walls, public safety and similar elements to ensure that the MSP design assists in the provision of
a desirable environment for the development.
Architectural considerations, including the character, scale and quality of the design, the
architectural relationship with the site and other buildings, building materials and colors, screening
of exterior appurtenances, exterior lighting, and similar elements have been incorporated into the
MSP, where appropriate, in order to insure the compatibility of the wall signs and freestanding
signs with the automobile dealership's design concept and theme and the character of adjacent
buildings and uses.
Installation and maintenance of landscaped planter areas around the freestanding signs have been
made a condition of approval of this application. These planter areas, while required by the City
of Dublin Sign Ordinance, will implement those landscape elements considered important by the
City of Dublin and will provide an attractive environment within the City.
BE IT FURTHER RESOLVED THAT THE Dublin Planning Commission does hereby conditionally
approve PA 95-006 Valley Auto Center Master Sign Program Site Development Review application as
generally shown on Exhibit A, stamped approved and on file with the Dublin Planning Department,
subject to the approval of the related Conditional Use Permit and Site Development Review and to the
following conditions:
CONDITIONS OF APPROVAL:
Unless stated otherwise, all Conditions of Approval shall be complied with prior to the issuance of
buildino permits or establishment of use, and shall be subject to Planning Department review and
approval. The following codes represent those departments/agencies responsible for monitorin~
compliance of the conditions of alii)royal. [PL] Plannin_~, |BI Buildin_~. [PO] Police. IPW] Public Works,
[ADM! Administration/City Attorney, [FIN] Finance, IF] Dougherty Re_~ional Fire Authority. [DSR] Dublin
San Ramon Services District, [CO] Alameda County Environmental Health.
GENERAL PROVISIONS
This Master Sign Program Site Development Review approval is to establish a comprehensive sign
program for the Valley Auto Center automobile dealership facility, located at 6015 and 6085
Scarlett Court. This approval shall generally conform to the plans labeled Exhibit A, consisting of
eight (8) sheets, prepared by Marek Stoklosa Architect and White Way Sign Company, dated
received by the Planning Department on February 10, 1995, stamped approved and on file with
the Planning Department and as specified by the following conditions of approval. [PL]
This Master Sign Program approval shall supersede all previously approved sign Site Development
Review approvals for existing wall-mounted signs at the automobile dealership site. [PL]
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The existing "Nissan", 35-~oot tall freestanding sign and the "Douge", Dodge Trucks", 35-foot tall
freestanding sign, may continue to be utilized as previously approved and shall be maintained as
shown on the approved plans labeled Exhibit A. [PL]
All signage within the automobile dealership shall comply with the regulations established in this
Master Sign Program. Modifications to the adopted Master Sign Program may be considered by
the Zoning Administrator upon application for a Site Development Review pursuant to Section 8-
95.0 SITE DEVELOPMENT REVIEW. [PL]
The approved changeable copy, electronic readerboard freestanding sign shown on Exhibit A, shall
comply with the following:
Maximum Sign Height: 56 feet
Si.qn Copy Areas:
10' x 31 '; 310 square feet per side (electronic readerboard)
4' 4" x 31 '; 135 square feet per side ("Valley Auto Center")
13' x 12'; 156 square feet per side (product line panels)
Setback of Sign:
66_+ feet from the Scarlett Court frontage property line
The design, colors, location and illumination of the changeable copy electronic readerboard
freestanding sign shall be as shown on the approved sign elevation and detail plans, labeled
Exhibit A. [PL]
In compliance with the State Outdoor Advertising Act, the electronic readerboard shall be used
only to advertise the business conducted or services rendered or goods produced or sold on the
property and/or to give public service information, including, but not limited to, the time, date,
temperature, weather, or similar information. The electronic readerboard sign must meet the
following criteria: [PL]
1)
The proposed display will have no illumination that is flashing, intermittent, moving or
appears to be in motion.
2)
The display message will not change at a rate faster than one message every four
seconds.
3) The interval between messages will not be less than one second.
4) The intensity of illumination will not change.
5)
The proposed display will not be placed within 1,000 feet of another message center
display on the same side of the highway.
The Applicant and/or Property Owner shall provide the Planning Director with a schedule or
program indicating the type of public service display messages to be used. Sales/service
messages and public/community service messages shall be provided on the electronic readerboard
sign at a minimum ratio of 4:1, (four Valley Auto Center sales/service messages for every one
public/community service message) with the potential for additional public/community service
messages on an occasional basis as needed. Said schedule shall be completed and submitted to
the Planning Department prior to the issuance of a building permit for installation of the electronic
readerboard sign. [PL, BI
Building permits for the installation of the changeable copy, electronic readerboard freestanding
sign shall be secured and construction commenced within six (6) months of the effective date of
approval of this Master Sign Program and related Conditional Use Permit or said approval shall be
void. lB, PL]
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Landscaping planter areas shall be required around all freestanding signs on the site and shall be
shown on plans prior to the issuance of a building permit. Prior to final inspection by the building
inspector, all landscaping and any required irrigation shall be installed as shown on the
landscaping plan, Sheet A-4 of Exhibit A, for the freestanding signs. [PL, B]
10.
Any new or proposed freestanding or wall-mounted signs shall be of a design that is similar to and
compatible with the architectural design and theme of the automobile dealership facility. Said
signage shall be subject to review and approval by the Planning Department for consistency with
this Master Sign Program approval prior to installation. Said signage shall comply with the sign
regulation provisions of Section 8.08.060, 8.08.110 and 8.08.120, of the Zoning Ordinance.
[PL]
11.
All freestanding and wall-mounted signs shown on Exhibit A, shall be well-maintained in an
attractive manner and in accordance with approved plans. Any indirect light fixtures used to
illuminate any signage within the automobile dealership facility shall be glare-shielded. [PL]
12.
Prior to issuance of building permits, final landscape and irrigation plan shall be submitted that
show the design and layout of the landscaped planter areas around the freestanding signs as
shown on Exhibit A. All landscaping shall be installed as shown on the approved final landscape
and irrigation plan. [PL]
13.
The use of Temporary Promotional Signs (i.e., banners, pennants, flags, balloons, searchlights and
similar advertising devises) for special dealership advertising and/or promotional use shall comply
with the provisions established in the sign regulations of the Zoning Ordinance. [PL]
14.
The use of Permanent Banners is permitted with this Master Sign Program approval and shall be
used to display the name or logo of the dealership and/or its products and shall be maintained in
good condition at all times. [PL]
15.
This permit approval shall be revocable for cause in accordance with Section 8-90.3 of the Dublin
Zoning Ordinance. Any violation of the terms or conditions of this approval may be subject to the
issuance of a citation. [PL]
PASSED, APPROVED AND ADOPTED this 15th day of May, 1995.
AYES:
Commissioners Zika, Geist, Jennings, Johnson and Lockhart
NOES: None
ABSENT: None
ATTEST:
Plannin~g D[rect~.~
Planning ~(~'om m issi ~o¢?/~ ha ir person
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