HomeMy WebLinkAbout7.1 Update on DiRECt e-NewslettersAGENDA STATEMENT
PARKS AND COMMUNITY SERVICES COMMISSION
MEETING DATE: June 20, 2011
SUBJECT: Update on the Dublin DiRECt e-Newsletters
Report by Paul McCreary, Assistant Director of Parks &
Community Services
ATTACHMENTS: 1) Dublin DiRECt Conceptual Designs
RECOMMENDATION: Receive Report
FINANCIAL STATEMENT: None
DESCRIPTION: The Parks and Community Services Department has a high priority
City Council Objective to develop a quarterly e-Newsletter by market segment. This is in response to the
Parks and Community Services Strategic Plan that includes Strategy #6 to maximize the effectiveness of
communication with existing and potential customers, and expand the use of electronic promotions.
Staff has been working with an outside marketing firm to design the "Dublin DiRECt" e-Newsletters.
The Department's primary marketing tool has been "The Guide", which provides information about all of
our programs, events, activities and classes. These new e-Newsletters will allow Staff to conduct more
targeted promotions each quarter that align with the unique interests, wants and needs of the Department's
three primary market segments including:
1. Households with Children
2. Adults
3. Seniors
Attached are the conceptual designs for each market segment. Each edition will have the same banner,
background and layout; however the photos, graphics and features will vary for each edition to best relate
to the target market. One of the guiding design principles was to create an e-Newsletter that had the look
and feel of the City's new branding efforts and the new City website, yet be unique enough so customers
would realize it contained different information. The use of the colors, City logo, and green rolling hills
in the background achieve this guiding principle.
The first editions of Dublin DiRECt will be sent this month. Then in the future there will be three
editions sent each quarter in conjunction with the start of registration for the quarter.
The Commissioners will be enrolled to receive all three editions. Those receiving the e-Newsletters can
easily unsubscribe at the bottom of the e-Newsletter when it arrives.
RECOMMENDATION: Staff recommends that the Parks and Community Services
Commission receive the report.
COPIES TO:
ITEM NO.: 7.1
GAPARKS COMMISSIONWGNDSTMT\201 I\6-20 Item 7.1 DubliuDiRECt.doc
.•styh'r .
ir#?*
.?V40W
'?.
41 I
HEADLINE GOES HERE
.................P.
Lorem i smn dolor sit amet, consmtenier adiPscing elit, sed diem
nomunmy nibh enismod tincidunt tit laoreet dolore magna
Real Ahac
HEADLINE GOES HERE
.............
Ullamcorper suscipit lobortis nisl or aliquip ex ea wmmodo
consequat. Duis autem vel eum inure dolor in hendrerit in
Read %lore»
HEADLINE GOES HERE
Lorem ipsmn dolor sit artist, consecietuer adipiscing ebt, std dian
nomm"my nibh euismod tincidunt ut laoreet dolore magna
Read A1,
IN THIS ISSUE
Lorem Ipsmn Dolor Sit Amer Conse Ctetuer
Adipiscing Elit...
Dian Nonummy Nibh Euismod Tinct...
Rcxd AICm-
Lorem Ipsum Dolor Sit Amer Conse Ctetuer
Adip6ing Elit
Kcal A i?rc
FEATURED ACTIVITY FEATURED ACTIVITY FEATURED Acriv"nry
Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, Lorem ipsum dolor s:t umet,
consectetuer adipiscing elit, consectetuer adipiscing elit, consectetuer adipiscing al,l
J1UN-UYNQWL> Sl(LUYN9N>2
You're receiving this newsletter because you've
subscribed to the Dublin Direct Newsletter.
„ Not interested anymore? I n iN o ho m+t;u,dy
ATTACHMENT 1
HEADLINE GOES HERE
......
Lorem ipswn dolor sit met, consectetuer adipiscing elit, sed c iam
I_
M nonwmny nibh euismod tincidunt of laoreet dolore magna
HEADLINE GOES HERE
_ ................... .................
Ullamcorper suscipit lobortis rust or aliquip ez ea commodo
consequat. Duis autem vel earn inure dolor in hendrerit in
Rzad AI,:C.»
HEADLINE GOES HERE
....................... Lorem ipswn dolor sit amer, consectetuer adipiscing elit, sed dim
nontunmy nibh euismod tincidunt ut laoreet dolore magna
R cod A lore ?>
FEATURED ACTIVITY
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit,
I( `, VW'»
0,147
IN THIS ISSUE
Lorem Ipswn Dolor Sit Arnet Conse Ctetuer
Adipiscing Elit...
Read More>>
Dim Nonummy Nibh Euisnod Tinci...
Read More»
Lorem Ipsum Dolor Sit Amer Conse Ctetuer
Adipiscing Elit...
Read More
FEATURED ACFI VITY
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit,
?IU? l 1' VON=-•
FEATURED ACTIVITY
Lorem ipsum dolor sit amel,
consectetuer adipiscing ela,
You're receiving this newsletter because you've
subscribed to the Dublin Direct Newsletter.
Not interested anyinore?I iu ubx ii 1:: ni?iand)
11011
FEATURED ACTIVITY
Lorem ipsum dolor sit ama
consectetuer adipiscing elit,
qr .
11119
1p IJN?
'-1 {
HEADLINE GOES HERE
Lorem ipsmn dolor s it am et. consec[enter adipiscing ebL sed diem
nonwnmy nibh euisnod uncidunt nt laoreet dolore magna
Pe,j Afor»
HEADLINE GOES HERE
Ullamcorper suscipit lobortis nisi or aliquip ex ea commodo
consequat. Duffs autem vel emn inure dolor in hendrerit in
R_wd ,More-
HEADLINE GOES HERE
........................................................................ ....................
Lorem ipsun dolor sit mnet, consectemer adipiscing elit, sed diem
nonummy mbh euisnod nncidunt ut laoreet dolore magna
IN THIS ISSUE
Lorem Ipsm Dolor Sit Amer Conse Ctetuer
Adiplwing Elit...
R,,,d.til„r --
Diant Nommnmy Nibh Etusinod Tinci...
Read More>>
Lomm Ipsmn Dolor Sit Amet Conse Ctetuer
Adipiscing Elit...
Read Murv>
FEATURED ACTIVITY
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit,
?i[ iN CP NUA ',
You're receiving this newsletter because you've
subscribed to the Dublin Direct Newsletter
Not interested anymore9 hi , h,crba in,mmlp.