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Home My WebLink About8.1 Spring Quarterly RptAGENDA STATEMENT W7 PARKS AND COMMUNITY SERVICES COMMISSION MEETING DATE: July 18, 2011 SUBJECT: Spring 2011 Quarterly Report Report prepared by Paul McCreary, Assistant Director of Parks and Community Services ATTACHMENTS: 1. Recreational Activities Registration Report 2. Senior Center Attendance Report RECOMMENDATION: Receive Report FINANCIAL STATEMENT: None DESCRIPTION: The Parks and Community Services Department develops and quality programs that strengthen community image, provide recreational experiences, encourage healthy lifestyles and preserve the City's heritage. This is accomplished by providing innovative recreation, social and cultural programs in the areas of playgrounds, preschool, teens, sports, special events, seniors, aquatics, and recreational classes and activities. Following is a summary of spring programs. RECREATIONAL ACTIVITIES Various recreational classes are taught by contracted instructors to serve community members of all ages. The majority of the classes were taught in six to eight week sessions although some classes are less than eight weeks and others are offered as a one time workshop. There were 96 recreational classes offered during spring 2011. Attachment 1 is a detailed report of class registration. Popular children's classes included Gymnastics, Jujitsu, Skateboarding, Tumbling, Pee Wee Playtime, Ice Skating, and Etiquette and Poise. Popular adult classes included Zumba, Pilates, Yoga & Meditation, and the various cooking classes at the Shannon Community Center. Following is a summary of registration. Recreational Activities Resident Non-Resident 333 76 212 41 256 60 345 133 412 57 Total Registration 409 253 316 478 469 Classes Held 68 42 50 51 59 Avg. per Class 6.0 6.0 6.3 9.4 7.8 Classes Offered 96 52 132 73 69 Cancellation Rate 29% 19% 62% 30% 15% COPIES TO: ITEM NO.: 8.1 G:\PARKS COMMISSIONWGNDST ID2011\7-18 Item 8.1 Spring 2011 Quarterly Report.doc There was a 62% increase in registration for spring classes. This is primarily due to significantly increasing the number of classes. This was the second year the winter and spring quarters were combined into one Activity Guide. Since the Winter/Spring Activity Guide was distributed in November, Staff made an extra effort to remind customers when spring classes were starting to help increase registration this spring. For Fiscal Year 2011-2012 the Department is returning to four activity guides per year. FAMILY SERVICES After School Recreation After School Recreation is a supervised activity program for children in first through fifth grades. The program operates on school days at all public elementary schools. Participants engage in a variety of activities such as indoor and outdoor games, arts and crafts, special events and quiet time for homework. Every other month Staff coordinates a special event on Mondays at each site called "Monday Fundays". The After School Recreation program provides youth the opportunity to participate in recreational as well as educational activities in a safe and supervised environment. There were 256 youth registered for the spring session, which was an increase of 12 (3%), compared to last spring, and 7 (3%) more participants than the fall session of this school year. Following is a summary of registration for spring. After School Recreation - Session II SCAOUL SITE 2011 2010 2009 2008 2007 Dougherty Elementary 67 71 62 71 59 Dublin Elementary 45 45 51 32 32 Fallon 29 38 37 42 56 Frederiksen Elementary 34 29 43 41 40 Green Elementary 56 44 47 48 _ Murray Elementary 25 21 26 28 25 Nielsen Elementary - - - 26 30 Total Registration 256 248 266 288 242 Full Session 104 104 118 134 119 20-Day Pass 152 144 148 154 123 Student Union After School Program Student Union is an after school recreation program designed specifically for middle school students. It provides a safe place after school to engage in positive activities that will enhance social, intellectual, physical and emotional development. An emphasis is placed on academic enrichment and recreation/leisure enrichment. Student Union programs are held in two eighteen-week sessions at Wells Middle School and Fallon School. The program offers a variety of fun activities and features the popular homework hub. Daily activity themes include fitness, music, art, dance, games and free time. There were 71 students registered for session II, which was a 3% decrease compared to the prior year. Following is a summary of registration for spring 2011. Student Union Registration - Session II Wells Middle School 42 31 30 41 31 Fallon Middle School 29 42 34 33 24 Total Registration 71 73 64 74 55 Full Session 40 34 32 36 32 20-Day Pass 31 39 32 38 23 Page 2 of 10 Spring Break Camp In the past, the Spring Break Camp was a full-day camp for children in first through fifth grades and was held at the Shannon Community Center or Emerald Glen Activity Center. For spring 2011 Staff implemented a new spring break camp which was a half-day camp from 1:00 p.m. to 5:00 p.m. at Kolb Park. Staff from the Family Services Unit and the Sports Unit worked collaboratively to offer morning sports camps near Kolb Park, and then walk the participants to Spring Break Camp for the afternoon. This provided an all-day experience for participants if needed and more variety of activities for campers. There were 21 participants, which was an increase of ten campers compared to the prior year. This may be due to the addition of the new half and full-day options. Break Resident 20 11 16 15 19 Non-Resident 1 0 1 1 1 Total Registration 21 11 17 16 20 PRESCHOOL The Dublin Preschool Program provides recreationally-based classes with opportunities for social and educational development. Activities include games and learning activities, outdoor play, arts and crafts, music, story time and circle time. As a result, participants are able to make new friends and engage in many activities that enhance the development of their motor skills, and promote health and wellness. The preschool also prepares students to be successful at the kindergarten level. Registration for the Preschool reached 297 in fifteen classes. There were 29 people on the waiting list, of which 22 were residents. Staff revised the registration procedures of the 2011-2012 school year in order to provide even more priority for Dublin residents. Following is a summary of enrollment this spring. Preschool Session 111 Resident 256 233 119 95 81 Non-Resident 41 61 12 5 12 Total Registration 297 296 131 100 93 SENIOR CENTER The Dublin Senior Center offers a variety of activities designed to promote healthy lifestyles for seniors of all ages. The following is a summary of attendance during the spring quarter over the last five years. Senior Center Spring Attendance Drop-In 1,950 1,170 1,272 1,120 1,056 Programs & Activities 10.978 11.935 10,828 10,633 10,195 Total Attendance 12,748 13,105 12,100 11,755 11,251 Avg. Daily Attendance 196 202 189 170 170 Volunteer Hours 3,585 3,618 3,181 3,052 2,890 Attachment 2 is a detailed attendance report which breaks down the attendance by activities. Spring 2011 was the first quarter in over six years that the Senior Center did not experience growth in attendance. The primary reasons for the decrease were the cancellation of the Las Positas Community College classes as well as the Trips and Tours. Staff has programmed a variety of new classes to fill the void. Although the attendance shows a slight decrease compared to last year, the revenue has increased. This increase is due to the fact that the most of the classes offered at the Senior Center now generate revenue. Classes offered Page 3 of 10 by Las Positas Community College and Adult Schools in past years helped boost the attendance, however, these agencies or the students typically did not pay any fee to use the Senior Center. Staff developed and added several new classes with the goal to increase interest, attendance and revenue. New classes included the blankets for veterans program, decorative plate making class, chair "flexercise" class, laughter yoga class, yoga chair class, a music/piano class, a beginning ukulele class, a new writing workshop, and Zumba for seniors. TEEN PROGRAMS Teen Events A variety of teen events are implemented to offer teens in the community a specific activity for their age group. Four events were offered this spring including a Talent Show, Teen Lock-in, Car Show & Ice Cream Social, and a Teen Camp out. The Talent Show, Teen Lock-in and Teen Campout were cancelled due to low enrollment. The inaugural "Dublin Community Car Show" took place on Saturday, April 23, from 11:30am to 2:00pm at the Fallon Sports Park. This intergenerational community event was planned and coordinated by members from the City's Youth and Senior Center Advisory Committees, in cooperation with the Dublin Senior Center Foundation. The event was a "show and shine" car show and had 43 cars registered. Over 150 community members also attended the event throughout the day. The Senior Foundation sold hotdogs, chips and drinks and Youth Advisory Committee Members sold ice cream. Proceeds from the refreshment sales benefited Dublin's "Youth Fee Assistance Program" and the "Dublin Senior Foundation". Teen Event Participation Comparison 00• 00: 00 Battle of the Bands/Concerts - 125 75 5 66 Middle School Dances - - 46 102 192 Tri-Valley Teen Job Fair - 1,000 900 650 700 Dub Town Jam - 120 150 200 275 5th Grade Mixer - - 8 - - Improv Night - 30 - - - Car Show & Ice Cream Social 193 March Madness 21 40 Total Attendance 193 1,275 1,179 978 1,273 SPECIAL EVENTS St Patrick's Day Festival The 2011 Dublin St. Patrick's Day Festival was celebrated on Saturday and Sunday, March 12 and 13 at the Dublin Civic Center. Both attendance and vendor participation were higher than in 2010. This is despite the intermittent rain which occurred on Sunday. The marketing campaign included print media, radio advertising and TV commercials with COMCAST and NBC-11. Festival components included three stages of authentic Irish music and dance, an International Food Court, and an Irish Tea Cottage which featured live music, a Leprechaun, crafts, knitting and tea. Traditional festival activities included arts and crafts vendors, a carnival, roaming entertainment, and of course, Irish dancing. All vendor spaces were sold out for this year's event. The Dublin Sister City Association officially kicked off the weekend festivities with the Green and White Gala on Friday evening, honoring the mayor of Bray, Ireland at the Dublin Senior Center. On Saturday morning the Alameda County Firefighters Local 55, held the annual Pancake Breakfast at Station 16 raising $3,400 to help local charities. The Lions Club's St. Patrick's Day Parade had an impressive 3,000 participants, which included 10 floats, 10 bands and 5 equestrian groups. On Sunday morning, a record Page 4 of 10 high 1,850 runners braved cool temperatures to participate in the City sponsored Annual Shamrock 5K Fun Run and Walk. This was a notable increase of 250 runners over last year. Dublin Boy Scout Troop 905 handled the environmental waste and recycling and 13 other local non-profit groups participated in the Community Worker program and provided over 830 volunteer hours to the event. Following is a table summarizing vendor participation and event attendance. Festival Booth Sales and Attendance Information Fundraising 16 4 14 4 15 3 20 3 14 4 Total 20 18 18 23 18 :Commercial Groups 2011 2010 2009 2008 2007 Information/Product Sales 30 34 23 51 48 Restaurant/Snack Vendors 19 21 18 19 13 Arts/Craft Vendors 100 97 86 111 113 Children's Attractions 16 17 16 18 17 Total 165 169 143 199 191 Attendance 2011 2010 2009 2008 200-L Festival Attendance 60,000 55,000 50,000 65,000 . 75,000 Parade Attendance 10,000 12,000 15,000 17,500 25,000 Parade Entries 80 80 78 80 80 Gala Attendance 99 104 143 140 140 Breakfast Attendance 830 700 800 800 1,100 Total 71,009 67,884 66,021 83,520 101,320 Shamrock SK Fun Run and Walk The City sponsored the 13a' Annual Shamrock 5K Fun Run and Walk as part of the St. Patrick's Day activities. There were 1,838 registrants, which is a 14% increase from the previous year and an all-time record. A larger mailing list of runners was purchased this year to distribute the registration flyer, which may have helped to increase attendance. A special T-shirt pickup/registration night was held at World of Shoes three days prior to the race to increase pre-registration and ease the lines for t-shirts at the event. Marketing for the event also included the distribution of the registration flyers to Dublin schools and local running clubs. The assembly area of the race was located in the California Custom Carpet parking lot on Dublin Boulevard across from the Civic Center. Upon completion of the race, runners were treated to refreshments including pizza, pastries, fruit, and water. A band provided post-race entertainment in the Civic Center Plaza. Shamrock SK Fun Run and Walk Pre-Registration On Site-Registration 1,480 358 1,231 380 1,066 201 943 261 1,089 331 Total Registration 1,838 1,611 1,267 1,204 1,420 Spring Eggstravaganza The Eggstravaganza is a popular family event with an egg hunt, face painting, crafts, party jumps, petting zoo, carnival games, and even photos with Peter Rabbit. There were 494 registered participants, and a waiting list of 96, of which 69 were Dublin residents. Staff will investigate ways to accommodate more participants at the event. Page 5 of 10 Resident Non-Resident 353 141 368 127 371 86 317 62 285 55 Total Registration 494 495 457 379 340 SPORTS Adult Basketball Leagues During the spring a total of 24 teams participated in three leagues (Men's 5-on-5 "C & D" and Men's 4- on-4). The 5-on-5 leagues began in May and concluded in August. The Men's 4-on-4 league has a 30- year and older age requirement. The 4-on-4 league began in March and concluded in June. There were two additional teams registered for the basketball leagues than the previous year. Adult Basketball Team Men's 5-on-5 C & D 18 16 16 14 9 Men's 4-on-4 6 6 8 6 7 Total Teams 24 22 24 20 16 Adult Bocce Ball Adult Coed Bocce Ball Leagues were held on Wednesday and Friday evenings. Two bocce courts are located at Emerald Glen Park. The Bocce leagues began in April and concluded in July. One less team was registered than the previous year. Adult Bocce Team Coed Teams 8 9 8 9 Adult Softball Leagues During the spring two softball leagues were conducted with a total of 17 teams. One league was a combination of Coed and Business Coed teams and the other a Men's league. Adding an additional league increased team attendance by 55% and created a record for participation. The spring leagues were held at the Fallon Sports Park on Tuesday and Thursday evenings. They began in April and ended in July. Adult Softball Team Coed / Business Coed 9 11 12 11 9 Men's 8 n/a n/a n/a n/a Total Teams 17 11 12 11 9 Open Gym Open Gym Basketball was held at the Fallon School Gym on Monday evenings and continued to be offered at a later time to attract the market of residents who are commuting and have busier schedules. Attendance was up 14% over the previous year. Adult Open Gvm Attendance Basketball 189 152 304 275 167 Avg. DoilyAttendonce 16 14 28 21 14 Page 6 of 10 Senior Sports A 50+ golf lesson class was held at Dublin Ranch Golf Course with four participants. A 50+ tennis class failed to reach the minimum and was not held. One Ping Pong tournament was held in March at the Senior Center with eight participants. The Bocce tournament in April was rained out. Due to a lack of interest in these programs, Staff is cancelling Senior Sports during Fiscal Year 2011-2012. Contracted Sports Programs The City offers several sports and fitness classes through independent contractors. During the spring the City offered classes through Arora Tennis, Dublin Falcons, Dublin Ranch Golf Course, Kidz Love Soccer, Make Me a Pro and Wee Hoop. In addition, the City offered youth spring break sports camps through independent contractors. A total of 393 people registered for spring contracted sports programs, which was a 1% decrease compared to the prior spring. Following is a summary of registration. Contracted Sports & Fitness Registration Summary Program Z11 11 Z111111 Z009 Z008 2007 Arora Tennis (adult) 6 10 14 - - Arora Tennis (youth) 50 76 9 81 54 Arora Tennis (cardio fitness) 0 0 34 - - Arora Tennis Spring Break Camp 12 12 - - - Arora Tennis & Fun in the Sun Camp 10 17 - - - Club VIP Volleyball - - 0 7 Dublin Falcons (speed & agility clinics) 12 - - - - Dublin Ranch Golf (adult) 13 13 16 - - Dublin Ranch Golf (youth) 21 12 7 - - Kidz Love Soccer 168 131 138 161 179 Skyhawks - - - 14 - Sunol Golf - - - 22 22 Velocity Sports (adult) - 3 9 - - Volleyball Spring Break Camp - - 6 - - Make Me a Pro Basketball Camp 22 26 9 - Make Me a Pro + Fun in the Sun Camp 5 15 - - - Make Me a Pro Basketball Class 38 41 - - - Skyhawks Tennis Camp - - 12 - - Skyhawks Tennis & Swim Camp - - 21 - - Wee Hoop 36 41 22 Total Registration 393 397 304 278 262 AQUATICS Operations at the Dublin Swim Center began in February for the Dublin High School Swim Team. Due to budget reductions the spring season for the City's aquatics programs began in May this year, rather than at Spring Break as in the past. Recreational Swimming began on May 7 and continued on weekends through Memorial Day weekend. Two sessions of the Learn-to-Swim classes were held in May and early June. The Dublin High School Physical Education Department also utilized the facility to teach swimming to freshmen for four weeks in May. Recreational Swimming The total attendance numbers during Recreational Swimming decreased significantly due to the shortened spring schedule. The Swim Center was open ten days for Recreational Swimming as compared to 23 days last spring. Additionally this was an unseasonably cold and wet spring. Page 7 of 10 Recreational Swimming Attendance Summary Pre-school Admission 4 74 144 141 45 Youth Admission 52 342 465 550 380 Adult Admission 21 261 303 314 156 Senior Admission 4 19 23 11 4 Punch Pass Use 3 38 21 59 5 Family Pass Use 0 110 85 14 27 Total 84 844 1,041 1,084 617 Avg. Daily Attendance 8 36 52 37 27 Spring Learn-To-Swim Program During the spring, 164 people participated in swim lessons, which was an increase of 9% from last year. Marketing efforts such as use of the Vertical Response email marketing system and the 2011 Aquatics Guide contributed to help increase attendance. The spring Learn-to-Swim schedule included two three- week weekday sessions, one four-week Saturday session and one four-week Sunday session. Spring Learn-to-Swim Attendance Summary Type Z1111 241141 Z0119 Zoos Z007 Resident 153 135 257 313 271 Non-Resident 11 15 30 32 24 Total Registration 164 150 287 345 295 Competitive Stroke Lessons This program offers instruction in competitive swimming stroke technique, starts, turns and finishes. There were 37 youth registered in the program, which was a 34% decrease from last year. The decrease was due to the removal of the early spring session due to the shortened spring schedule. Competitive Stroke Lesson Registration Summary Type ZT11 Z41141 *1• jj 4111 Resident 28 52 68 54 58 Non-Resident 9 4 2 11 9 Total Registration 37 56 70 65 67 Fitness Programs Lap Swimming and Water Walking was conducted Monday through Thursday in the evenings. Lap swim attendance decreased by 30% due to the shortened spring schedule. Water Aerobics was cancelled for the 2011 season due to insufficient registration for the past several years. Fitness Drop-in Attendance Summary 211111 1 414• 11 111 Water Aerobics N/A 1 2 73 176 Lap Swim/Water Walk 38 53 539 53 14 Total 38 54 541 126 190 Water Aerobics Full Program Registration Summary Type Z011 2010 20" ZT*6 Z#411M Resident N/A 12 22 23 17 Non-Resident N/A 1 0 6 2 Total Registration 13 22 29 19 Page 8 of 10 American Red Cross Guard Start and Water Safety Instructor Aide Course This course, which combines the American Red Cross Guard Start and Water Safety Instructor Aide courses, is offered to those entering the 7t" grade through 15 years of age. The class focuses on accident prevention, response, fitness, leadership, and professionalism. It teaches valuable lifesaving skills, swim instructor skills, job skills, teamwork, communication, and customer service. This course is a requirement to volunteer in the Junior Aquatic Water Safety (JAWS) program. A second class was offered this spring to increase participation in the JAWS program. Guard Start and WSIA Course Registration Summary 2011 2010 00• 00: 4111 Residents 22 7 18 9 17 Non-Residents 4 3 0 1 0 Total Registration 26 30 18 10 17 American Red Cross Lifeguard Training There were 22 participants registered this spring for Lifeguard Training representing a 24% decrease from last year. Those completing the program received certification in American Red Cross Lifeguard Training (includes First Aid), CPR for Lifeguards, and Administering Emergency Oxygen. Seven of the participants were subsequently hired by the City of Dublin as Lifeguards, which is one of the benefits of offering these courses. Lifeguard Training Registration Summary 2011 2010 00• 00: 00 Resident 16 15 7 20 11 Non-Resident 6 14 17 7 2 Total 22 29 24 27 13 American Red Cross Water Safety Instructor Class This course is available to participants 16 years or older and provides specific training on how to conduct courses in the American Red Cross Learn to Swim Program. Along with learning basic instructional techniques, participants learn how to instruct children, adults and those with disabilities. There were eleven students this spring, which was an increase of three compared to the prior year. Water Safety Instructor Registration Summary 2011 2010 00• 008 200 Residents 4 1 6 6 3 Non-Residents 7 7 4 5 2 Total Registration 11 8 10 11 5 RECOMMENDATION: Staff recommends that the Parks and Community Services Commission receive the report. Page 9 of 10 RECREATIONAL ACTIVITIES REGISTRATION - SPRING 2011 erTIVITV NOW RESIDENTS RESIDENTS Zumba Join the Parry 41 14 Gymnastics - Pee Wee 22 4 _ Gymnastics - Girls Beginning 19 2 Jujitsu - Kinder Tigers 17 4 4141 Skateboard Class for Beginners 13 6 Gymnastics - Mighty Mites 15 1 Tumbling - Beginning 13 3 Jujitsu - Kinder Panda 12 3 Pee Wee Playtime 15 0 Jujitsu - Champion 13 1 Ice Skating - Introduction 11 2 Kindergym 13 0 Etiquette & Poise 10 1 Pilates for Every Body 6 5 Cooking - The Complete Pie 8 2 Yoga & Meditation II & III 10 0 Karate - Beginning 7 2 _ Karate 4 4 Sewing Class for Beginners 7 1 Better Concentration through Board Breaking 7 0 Cooking - Appetizers 7 0 4141 Skateboard Spring Break Camp 3 3 Child and Babysitting Safety 6 0 s ® m m Gymnastics - Mini Mites 5 ® 1 Karate - Advanced 4 2 Yoga & Meditation I & II 6 0 Cooking - Mexican Fiesta 4 1 Ice Skating - Parent & Me 3 2 . Lekha School of Writing 2 3 Tae Kwon Do - Tiny Tigers 4 1 Aikido - Intermediate 2 2 Cooking - Crazy for Coconuts 3 1 Cooking - Dehydrating Divas 3 _ 1 CPR and AED 1 3 ° - ® r Gymnastics - Boys Beginning 3 1 '. Gardening Series 3 0 Tae Kwon Do - Teeny Tigers 3 0 Ladies New Year's Resolution Boot Camp 2 0= Manners for 3, 4& 5 year olds 2 0 V Tae Kwon Do for Children 2 s 0 Adult Bicycle Safety Class 1 0 Interview Etiquette for College 1 0 TOTAL REGISTRATIONS 333 76 s i ATTACHMENT 1 DUBLIN SENIOR CENTER ATTENDANCE REPORT SPRING 2011 Line Dance 901 830 832 Food distribution 413 339 327 Bridge 383 345 301 Lunch (& reg. Thurs.) 324 289 275 Bingo 265 196 195 _ Ping Pong 208 231 145 Trail Trekkers 136 93 121 Watercolor (2) 69 130 95 Traditional Tai Chi 87 71 113 m Computer Drop In 86 63 45 Luncheon 2nd & Specials 73 45 75 American Mah long 59 60 47 - Zumba 32 46 79 - Path Wanderers 55 39 49 Ukulele for Beginners 58 43 40 - Writing for Comp/Polish Your Writing 54 42 43 ,m Pilates 50 44 42 Foundation Casino 42 42 42 Blankets for Vets 55 39 31 Volunteer Banquet 0 120 0 Bunco 48 36 33 NIA 53 31 30 Poker 36 29 31 _ Art Studio 44 25 25 Sing Along 36 32 24 DancEscape 89 0 0 m Volunteer Banquet 0 85 0 Building Tour 24 31 23 Computer 1-on-1 30 23 21 m v Art - Saturday Program 30 25 17 Ukulele Jam Session 26 22 22 Quilting 21 23 20 _ Tai Chi Chih 18 25 21 , Yoga-Chair 11 16 16 Foundation Meeting 14 14 14 Chair Flexercise NA NA 39 Pinochle 12 4 20 Music- Piano 9 9 15 Games-Scrabble Wednesdays 8 4 11 AARP Mature Driving 0 13 8 Advisory Committee 6 5 6 Reading Group 4 5 6 Diabetes Craft-card Making/Plate Decorating 7 13 8 0 0 0 LIFE Workshop 3 0 6 Laughter Yoga 1 1 3 2 4 1 } HICAP Writing Workshops 0 2 2 50+ Fitness 0 0 0 Latin Rhythms 0 0 0 Trips and Tours o 0 ® ? 0 Moving Body 0 0 0 e Landscape Art 0 0 0 Flex 'n Stretch/Joint Relief 0 0 0_ Balance Your Balance 0 0 0 Tattle Tales 0 0 0 Mail Art 0 0 0 Health Screen 0 0 0 M-Ad Memory Screening 0 0 0 Subtotal 3,894 3,579 3,312 ATTACHMENT 2