The URL can be used to link to this page

Home My WebLink About8.1 Strategic Plan Annual RptAGENDA STATEMENT PARKS AND COMMUNITY SERVICES COMMISSION MEETING DATE: September 19, 2011 SUBJECT: Parks and Community Services Strategic Plan Annual Report Report by: Paul McCreary, Assistant Director Parks and Community Services ATTACHMENTS: 1. Comprehensive listing of strategic objectives accomplished since adoption of the Strategic Plan RECOMMENDATION: Receive report FINANCIAL STATEMENT: None BACKGROUND: In November 2008 the City Council adopted the Parks and Community Services Strategic Plan. This long range planning document identified seven strategies to focus on over the next ten years in relation to park, facility and program development. The strategies include: STRATEGY #1 Develop unique, aesthetically appealing parks and facilities that provide flexible spaces and safe environments to recreate. STRATEGY #2 Promote and support environmental stewardship and protect environmental resources. STRATEGY #3 Implement programs that are popular with the core customer market segments and are responsive to community and industry trends. STRATEGY #4 Position programs and service delivery to be unique, competitive and responsive to customer needs and expectations. STRATEGY #5 Reduce barriers to participation in Department programs and services. STRATEGY #6 Maximize effectiveness of communication with existing and potential customers. STRATEGY #7 Create social connections and strong sense of community within neighborhoods. COPIES TO: ITEM NO.: 8.1 G:\PARKS COMMISSION\AGNDSTMT\2011\9-19 Item 8.1 Strategic Plan Annual Report.doc The Strategic Plan recommends the Department create an annual report for the public showing the progress on the implementation of the plan. Attachment 1 is a comprehensive report on all of the strategic objectives accomplished since adoption of the Strategic Plan. RECOMMENDATION: Staff recommends that the Parks and Community Services Commission receive the report. 2 of 2 f rry' F ~ CITY OF ~UBLI.I~T PARKS & COMMUNITY SERVICES STRATEGIC PLAN ACCOMPLISHMENTS As of June 30, 2011 B. PROVIDE LIGHTING FOR PARK FACILITIES WHERE APPROPRIATE TO EXPAND ACCESS AND USE. ~ Completed construction of lighted pathways at Heritage Park and Museums. FY 2010-2011 __ ___ Completed construction of Fallon Sports Park including lighted basketball and FY 2009-2010 tennis courts, as well as soccer and softball fields. Applied for and received grant for park pathwav light replacement project. FY 2009-2010 C. INCORPORATE SHADE STRUCTURES INTO EXISTING AND NEW PARKS. - - -- __, _ ~ _ ____ . ..._ ___ _, -,~_. ~~ ~. _ -ffi----- - -- . __ ._. __~ _. _ .~~,. -- -~- The Kolb Hay,Barn was moved to the Heritage Park & Museums to be used as a shelter for heritage programs and summer camps_ ___ ' FY 2010-2011.` _ _A new playground with shade covers was installed at Stagecoach Park. _ _ _ _ FY 2009_2010 __ ___ Shade structures were installed for the Fallon soccer and ball fields. FY 2009-2010 D. COMPLETE CONSTRUCTION OF THE SHANNON COMMUNITY CETNER AND PLAN FOR RE-USE OF THE ' ACTIVITY CENTER _Purchased Activity_Center modular building eliminating annual lease payments. FY 2010LL2011, i Received an "Award of Excellence" for design from the California Parks and Recreation Society. FY 2009-2010 Completed study which recommended continuing to use the Activity Center as a ' FY 2009-2010 Preschool; doubling the capacity of the program. E. PLAN FOR THE ONGOING RENOVATION AND MODERNIZATION OF EXISTING PARKS AND FACILITIES, AND IDENTIFY FUNDING SOURCES TO MAKE IMPROVEMENTS. Completed renovation of Dublin Sports Grounds. - FY 2010-2011 i _ _. - _ - Installed new flooring in Emerald Glen Preschool Building FY ^2010--2011 - Began renovation of Dublin Sports Grounds using Measure WW grant funds from ~ FY 2009-2010 ' the East Bay Regional Park District (EBRPD). ATTACHMENT 1 A. SUPPORT OPPORTUNITIES TO DEVELOP TRAILS AND PASSIVE PARK AMENITIES, AND WHEN FEASIBLE _ PROVIDE PUBLIC ACCESS TO PRIVATELY HELD OPEN SPACE AREAS _ Dublin Hills Regional Park opened and work began'on connections to Martin } FY~2D10=2011 Canyon Creek Trail Submitted grant applications for: i • Tree Replacement Project (awarded} • Energy Block Grant to replace park lighting with LED lights (awarded) FY 2009-2010 • Shannon Park parking lot improvements (not awarded) • Dublin Heritage Park and Museums "Fresh Water Corner" (not awarded) Replaced playground equipment at Emerald Glen and Stagecoach parks. FY 2009-2010 F. DEVELOP THE DUBLIN HERITAGE PARK AND MUSEUMS AND RELOCATE THE HISTORIC KOLB RANCH BUILDINGS TO THE SITE r~omp~eted constructs nand conducted dedi tion'event on July 2, 2011 ~ _ FY 2010-2011~'T ~ ^i Commenced construction and moved the buildings ~ FY 2009-2010 G. MONITOR OPPORTUNITIES TO DEVELOP AND/OR OPERATE FACILITIES IN PARTNERSHIP WITH OTHER PUBLIC OR PRIVATE ORGANIZATIONS. __ _ _ Dublin Hills Regional Park opened and work began on connections to Martin Canyon Creek Trail '', FY 2010-2011 Completed .update to Joint Use Agreement with Dublin Unified School District FY 2010-2011 2 Prepared documentation for Shannon Community Center LEED certification. N FY 2009-2010 B. MODEL BEST PRACTICES IN HOW TO BEST MANAGE FACILITIES AND PROGRAMS IN AREAS SUCH AS WASTE REDUCTION, RECYCLING, WATER AND ENERGY CONSERVATION, INDOOR AIR QUALITY, GREEN CLEANING PRACTICES AND ENVIRONMENTALLY FRIENDLY SUPPLY AND EQUIPMENT REQUISITION. Installed central irrigation control system at various parks to monitor and reduce FY 2009-2010 water consumption. Received grant funding to replace park lighting with LED lights. FY 2009-2010 C. SUPPORT IMPLEMENTATION OF THE CITY'S BIKEWAYS MASTER PLAN. r_. Offered new biking class for cruisers ';` ' ~.. - ~ , F 2010-2i~11 Promoted Bicycle Safety Classes and Bike to Work Month Activities. FY 2009-2010 Conducted Bike Rodeo for Fun in the Sun Camp in partnership with Dublin Police FY 2009-2010 Services. D. FACILITATE CARPOOLING TO CITY SPONSORED PROGRAMS, CLASSES AND EVENTS. ~, '..Promoted access to St Patricc'sa@ayjFes al frorriBART station _ _ _ ~ __ . _FY 2010..=2011f _ Established Senior Center Ride Match Program. i FY 2009-2010 E. FACILITATE LEARNIN AB UT HE EN IR ME PARTICIPANTS IN ST_E_WARDS_HIP PROGRAMS. NT AND INVITE THE PUBLIC TO BE ACTIVE Received Award of Excellence from .the California lark and Recreation Society for : ? FY 2010=2011 ..the Natur'e~l~ay Camp Program . _ __ T " `~ f Expanded FamilyCamp Out Program to Emerald_Glen Park ar~d Tassajara Creek ~ i_FY 2010~2011~' __ Implemented a new Nature Day Camp Program. FY 2009-2010 3 A. IMPLEMENT THE CITY'S GREEN BUILDING ORDINANCE IN RELATION TO FACILITY DEVELOPMENT. ~ A. EFFECTIVE COMMUNICATIONS WITH RESIDENTS AND MARKETING STRATEGIES THAT CONSIDER PRODUCT, POSITIONING, PLACE, PRICE AND TARGETED PROMOTION. .._ _ _ _ __. _ .. _. FY 2010-2011 ..' Created new web ;pages for Department on new City website__.,.. _ z~' .__ . _.. _.:_ _.__ _ ____.__ _, Implemented new quarterly e-Newsletters for throe market segments FY`2010=2011 .Expanded .use of electronic promotions and email blasts_using Vertical Response _f FY 2009 2010 __ Created new branding and marketing strategy for annual St Patrick's Day f FY 2009-2010 Celebration Implemented new special event "Sponsorship P FY 2009-2010 ~` E YOUTH DEVELOPMENT AND STRONG FAMILIES. , B. POSITI implemented new Family Camp but of Emerald Glen Park ~ ~ FY 2010-2011 Expanded Preschool Program to both Shannon and Emerald Glen Parks, with 120% I FY 2009-2010 increase in registration Developed Super Sitters Program FY 2009-2010 C. HEALTHY LIFESTYLES AND WELLNESS _.. ~ .Y~_ _.._ ...,... . mT __..~ . _ ., .~ ~ ~r .. _ , ~ , __ . _. Implemented"new "Fit Mour" in After School Recreation and. Fun in the Sun -, FY 2010-2011 ~ ~ . Created new series of cooking and nutrition classes FY 2009-2010 Expanded cooking and nutrition classes FY 2009-2010 D. ACTIVE LIFESTYLES INVOLVING SPORTS AND FITNESS -- Implemented new Adult Socce~r~League~xr, '.~ ~ ~` :~ w`„ - ~, ~ $3 FY ~Q10~2011 ~- $ ~ x ~ , r ,. Ex and~d Adult Softball.Lea ue ~,.~~ _ ' _ ...~~.' Y _~?__._.~:_~.~. .-,.-~-___ g ,, .., . , r~~~ ~ ~ sf ?° ~', ~ EY 20.0-2011 T lmplemented~new'USTA Sanctioned~Adult Tennis~Tournament_ T = ~ FY 2t~10~20~.1~:~ Expanded fitness classes __ ~ FY 2009-2010 E. EVENTS TO CELEBRATE COMMUNITY MILESTONES, ENHANCE COMMUNITY PRIDE, ENCOURAGE SHARING OF CULTURAL TRADITIONS AND CONTRIBUTE TO ECONOMIC DEVELOPMENT Conducted dedication event for Fallon Sports Park ` FY 2010-2011 ' F. FUN AND SAFETY IN AND ABOUT THE WATER Participated in the Guinness Book of World Record's Largest Swimming Lesson FY 2010-2011 4 G. PERSONAL ENRICHMENT AND PARTICIPATION IN HOBBIES, LEISURE PURSUITS, AND SELF-HELP ACTIVITIES. Expanded use of the Senior Center on Saturday mornings FY 2009-2010 H. APPRECIATION OF NATURE AND PARTICIPATION IN UNIQUE AND ADVENTUROUS OUTDOOR RECREATIONAL ACTIVITIES. _ ~ ___.__ _._ .a.. _ __ .._ __._-_._ _ __ ~.~. _ _ _..._ ___ __ . ____., ... _ _ __ ~.__ _ _ .._~. Implemented new Family Camp`Out at Emerald Glen Park with nature theme ' FY 2011-2012 Implemented new Nature Day Camp Program ~ FY 2009-2010 I. PRESERVATION AND INTERPRETATION OF DUBLIN'S CULTURE AND HERITAGE. _ ,. _ _.. T ~ _ __ ._ _ - _ _.. _ -,- . _ a h_ase III of Museum Assessment Program Consultant Review lnitiated_P ~~ - - - ,~ FY 2010-2011 ^T _ _ ~ 'Produced a bool<on the~Kolb Family _-^ ~ FY 2010-2011 - _- _ _-.....Set u - , ~ _ _.~~ _.~_~ p the Collerrtions Research Room in Kolb House with volunteer researchers . ---- __-_ -._.~. -w---_ _ FY 2010-2011 ____ -._ __ - - ...~~ _.._ _ __ ___- --.. .___ ._._....__ ~_r..... _ --- - ~- - Expanded school and group tour curriculum to include the Kolb facilities FY 2010-2011 _ ___ Preserved the Kolb Tractor for viewing and tractor rides '`~ FY 2010-2011`. Conducted exhibit on the Green family history FY 2010-2011 Developed Education Curriculum Packet for DUSD FY 2009-2010 Assessment Program ____________________ _____ II of Museum Completed Phase _ FY 2009=2010___ _ _ ,._ ..... ~ Y I Produced exhibit and book on Martin Famil FY 2009-2010 Worked with DHPA/Camp Parks to preserve history FY 2009-2010 Coordinated Oral Histories project FY 2009-2010 Conducted exhibit on Minnie Martin and family FY 2009-2010 1. EXPANSION OF ACTIVITIES AVAILABLE FOR TEENS ' Implemented new Teen/S~nior Car Show ~ FY 2010-2011.' Implemented Teen Circuit Program ~ FY 2009-2010 5 B. EDUCATE PUBLIC THAT PARKS AND COMMUNITY SERVICES ACTIVITIES ARE THE MOST FUN, EFFECTIVE WAY TO IMPROVED HEALTH AND WELLNESS. Implemented quarterly "DublinDiRECt" e-Newsletter including articles FY 2010-2011 Part~ci ated in two Communit' Resource F_.. - .- _ _- - ,- __ _ .p y airs at Camp Parks ' FY 2010-2011 Participated in Health Fair at Shaklee _ ___ _ ~ a __, FY 2010-2011 ----- - - _ - --___--- s_._ --_ ~_ - - - -- Im lemented "Parks Make Life Better" Marketin --- --.... p -----____.----------------- ------- _ _ g Campaign I FY 2009-2010 C. BECOME A RESOURCE FOR FINDING OTHER RESIDENTS WITH SIMILAR RECREATIONAL INTERESTS TO FORM SOCIAL GROUPS FOR WALKING, HIKING, BIKING AND PLAYING SPORTS. .__ ___ ___._ ...------ _ ___ _ _T _ -__ _- ---. __r _ --- __- ___ Conducted drop in sports events for seniors FY 2010-2011 Expanded use of "free agent" player lists for all adult sports leagues ~ FY 2009-2010 ', D. PACKAGE DEPARTMENT PROGRAMS TO SERVE AS WELLNESS PROGRAMS FOR LOCAL EMPLOYERS. Participated in Health Fair at Shaklee Corporation FY 2010-2011 _ _ __ Participated in Health Fair at Zeiss Meditec (FY 2009-2010 ~ E. DEVELOP A COST RECOVERY POLICY TO PROVIDE A METHOD FOR DETERMINING APPROPRIATE PRICING FOR PROGRAMS BASED ON MARKET COMPARISONS, QUALIFICATIONS OF THE INSTRUCTOR, ESTIMATED REGISTRATION AND REVENUE, OVERHEAD COSTS AND COMMUNITY BENEFIT Developed and adopted Parks and Community Services Pricing Policy FY 2010-2011 F. POSITION THE SHANNON COMMUNITY CENTER AS A PREMIER REGIONAL RENTAL FACILITY FOR SOCIAL EVENTS. Created rental brochure 2009 2010 FY - ...---- _._----...._..__..--------- ----.. _.__...._..--------._ -..__....---...-----....._...-_._....----------.._...- -----.....-----....---- Attended bridal fair FY 2009-2010 Posted information on various websites FY 2009-2010 G. POSITION THE FALCON SPORTS PARK AS A PREMIER TOURNAMENT FACILITY Attended conference on promoting facilities for tournaments FY 2.010-2011 Upda#ed sports field marketing and inventory information with Tri-Valley FY 2010-2011 Convention and Visitors Bureau 6 A. PROVIDE HIGH-QUALITY, EXPERIENCED STAFFING AND INDEPENDENT CONTRACTORS TO PROVIDE FIRST RATE INSTRUCTION, SUPERVISION AND CUSTOMER SERVICE. Conducted Disney Institute Customer Service Training for all Department Staff ~ FY 2009-2010 A. EXPAND THE NUMBER OF FULL-DAY PROGRAMS WHEN SCHOOL IS NOT IN SESSION. Expanded 5 orts and Swim Camp Pro` rim to S rin Break ~' fY 2010-2011 p g 1~ g Expanded the number of 5portsand Swim Camp combinations for summer ~ , ~~. FY 2010-2011 ~' _ _ _ ._ . __ Implemented new Nature Day Camp Proeram FY 2009-2010 ___Implemented new Sports and Swim Camp Program ± FY 2009-2010 Implemented the Camp Connector FY 2009-2010 B. PROVIDE YOUTH PROGRAMS OR CHILD CARE IN TANDEM WITH ADULT CLASSES TO INCREASE PARTICIPATION BY PARENTS. Implemented Super Sitter Program FY 2009-2010 Offered tandem parent and child tennis classes FY 2009-2010 C. PROVIDE FEE ASSISTANCE FOR YOUTH PROGRAMS FOR HOUSEHOLDS WITH LOWER INCOME. 49 a lications received and $5;206 in scholarshi s vvere~disbursed as art ~~ pp p p of the ' FY 2010-2011 ` Youth. fee Assistance .Program. Partnered with Dublin United Sdccer League to offer spring break soccer clinics with proceeds.benefitting the DUSL scholarship fund and the City's Youth Fee ~; FY 2010-2011.. Assistance Program_ _ _-_.~____W ~_ ~_ _ _.__ - - m ---.. _ _ ~ , 33 applications received and $2,100 is scholarships were awarded as part of the FY 2009-2010 Youth Fee Assistance Program. 7 A. MONITOR TRENDS IN CONSUMER ADAPTATION OF TECHNOLOGY AND EXPAND USE OF ELECTRONIC PROMOTIONS WHEN FEASIBLE. ~~__ __ T __ _mr ~ ~_ _.. _ ._ ~_ .~ _ _ _ ~..~ _ - - Implemented quarterlyre-Newsletters for three market segments __ _ ~ ~FY,_2010-2011_ Implemented use of notify me, calendar and newsflash modules on City website " FY 201i~-2011 _. ... Expanded use of Vertical Response mass emails ~ FY 2009-2010 B. EXPAND DEPARTMENT OUTREACH AND PROMOTIONS AT CITY EVENTS TO GAIN NEW CUSTOMERS. _ _ _ __ _ __ _._. ___.~_. __.~.._ ._.. ___--- .T, - -~__.~ ~ __ _ _ . _ _ _ _-- _ ..___ -,-- Promoted Department programs at the Farmers Market- FY 2010=2011 '- Created Department Event Promotions Committee FY 2009-2010 Created partnership with Dublin Police Services to cross promote Department FY 2009-2010 services at Police events I, 8 A. DEVELOP ABILITY TO FIND OTHERS IN THE COMMUNITY WITH SIMILAR RECREATIONAL INTERESTS. Expanded free agent lists for adult sports leagues FY 2009-2010 Offered drop-in golf and tennis programs for older adults ~ FY 2009-2010 B. CONDUCT PROGRAMS AND EVENTS IN NEIGHBORHOOD PARKS. _ Expanded Camp but program to Emerald Glen Park ` - i=Y 2010-2011 _ __ Conducted Senior Picnic at Emerald Glen Park ~ _ FY 20.0-2011 _- __ _ .___~ :__ - ---. _ ~ ~_ _ _ ~_~ - - _ _ __ _- ! FY 2009-2010 Conducted Camp Out at Alamo Creek Park , Conducted Senior Center luncheon at Bray Commons ~ FY 2009-2010 9