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HomeMy WebLinkAbout8.4 Attch 01 PCresoAppovingMSPRESOLUTION NO. 95 - 78 A RESOLUTION OF THE PLANNING COMMISSION OF THE CITY OF DUBLIN APPROVING PA 95-006 VALLEY AUTO CENTER MASTER SIGN PROGRAM SITE DEVELOPMENT REVIEW REQUEST TO ESTABLISH A COMPREHENSIVE SIGN PROGRAM FOR THE ENTIRE AUTOMOBILE DEALERSHIP FACILITY, LOCATED AT 6015 AND 6085 SCARLETT COURT, WITHIN THE ~.., M-1, LIGHT INDUSTRIAL DISTRICT WHEREAS, the Applicant, Steve Haworth of Valley Auto Center, has filed an application for a Master Sign Program Site Development Review approval to establish a comprehensive sign program for the automobile dealership facility; and WHEREAS, the Planning Commission held a public hearing on said Master Sign Program Site Development Review application on May 15, 1995; and WHEREAS, proper notice of said public hearing was given in all respects as required by law; and WHEREAS, the application has been reviewed in accordance with the provisions of the California Environmental Quality Act (CEQA) and was found to be Categorically Exempt under Section 15301, Class 1 and 15311, Class 11(a) of the State CEQA Guidelines; and WHEREAS, the Staff Report was submitted recommending that the Master Sign Program Site Development Review application be conditionally approved; and WHEREAS, the Planning Commission did hear and consider all said reports, recommendations and testimony hereinabove set forth. NOW, THEREFORE, BE IT RESOLVED THAT THE Dublin Planning Commission does hereby find that: A. The Master Sign Program (MSP) for Valley Auto Center contributes to an effective and attractive identification of its business, products and services by providing clear, legible and succinct signage that will direct automobile and pedestrian traffic to its site. B. The design quality of the site, improved with this MSP, and the surrounding area will be superior to the quality that would result under the regulations and standards of Section 8.08.40 "Sign Development Regulations"; 8.08.1 10, "Regulations for Wall Signs and Projecting Signs"; and 8.08.120, "Freestanding Sign General Regulations". The MSP allows the electronic readerboard freestanding sign to be at a height of 56 feet and allows the use of more than one freestanding sign on the site. All signage will conform to the overall design and layout of the site, which has several buildings with frontages facing I-580 and Scarlett Court. All signage will correspond well with the building elevations, and the height of the changeable copy, electronic readerboard freestanding sign has been designed to clearly identify the site to travelers on I-580. The signs reflect the overall design theme of the site and accentuate the quality design theme of the automobile dealership is attempting to project to the public. C. All of the existing and proposed signs of the automobile dealership have been designed to be compatible with the style and character of the existing improvements on the site through the incorporation of architectural features and colors and they are well related to each other. D. All existing and proposed signage is visible, legible, does not cause glare or disrupt the flow to pedestrian or vehicular traffic and conforms with the Design Criteria in Section 8.08.060, of the Zoning Ordinance. The signs are of a scale that relates to the buildings and at the locations at which they are proposed to be erected. Additionally, the signs reflect and accentuate the design theme of the site. - 1 - ,.,...._ ATTACIEIMENT 1 E. The approval of the MSP is consistent with the intent purpose of oection 8-95.0 "Site Development Review" (SDR). The MSP compliments and improves the site's development and design by providing a comprehensive sign program that incorporates the major design theme of the automobile dealership and enhances the architectural style and design of the existing structures. Additionally, the signage promotes safe traffic circulation within the site. F. The approval of the MSP, as conditioned, complies with the General Plan, the M-1, Light Industrial District Regulations and the general requirements established in the Zoning Ordinance because it establishes a comprehensive, well-designed commercial signage program for the site. G. The approval of the MSP, as conditioned, is in the best interests of the public, health, safety and general welfare because it promotes a sign program that will provide effective and attractive identification for the site. H. The proposed MSP considered site layout, vehicular access, circulation, parking, setbacks, height, walls, public safety and similar elements to ensure that the MSP design assists in the provision of a desirable environment for the development. I. Architectural considerations, including the character, scale and quality of the design, the architectural relationship with the site and other buildings, building materials and colors, screening of exterior appurtenances, exterior lighting, and similar elements have been incorporated into the MSP, where appropriate, in order to insure the compatibility of the wall signs and freestanding signs with the automobile dealership's design concept and theme and the character of adjacent buildings and uses. J. Installation and maintenance of landscaped planter areas around the freestanding signs have been made a condition of approval of this application. These planter areas, while required by the City of Dublin Sign Ordinance, will implement those landscape elements considered important by the City of Dublin and will provide an attractive environment within the City. BE IT FURTHER RESOLVED THAT THE Dublin Planning Commission does hereby conditionally approve PA 95-006 Valley Auto Center Master Sign Program Site Development Review application as generally shown on Exhibit A, stamped approved and on file with the Dublin Planning Department, subject to the approval of the related Conditional Use Permit and Site Development Review and to the following conditions: ~~mdiance of the conditions of anoroval [PLl Planning [Bl Buildino, [POl Police, IPWI Public WorKS. [ADMI AdministrationlCity Attorney [FINI Finance [Fl Dougherty Regional Fire Authority. [DSRI Dublin San Ramon Services District [COl Alameda County Environmental Health. GENERAL PROVISIONS 1. This Master Sign Program Site Development Review approval is to establish a comprehensive sign program for the Valley Auto Center automobile dealership facility, located at 6015 and 6085 Scarlett Court. This approval shall generally conform to the plans labeled Exhibit A, consisting of eight (81 sheets, prepared by Marek Stoklosa Architect and White Way Sign Company, dated received by the Planning Department on February 10, 1995, stamped approved and on file with the Planning Department and as specified by the following conditions of approval. [PLl 2. This Master Sign Program approval shall supersede all previously approved sign Site Development Review approvals for existing wall-mounted signs at the automobile dealership site. (PL] - 2 - CONDITIONS OF APPROVAL: 3. The existing "Nissan", 35-loot tall freestanding sign and the "Dodge", Dodge Trucks", 35-foot tall freestanding sign, may continue to be utilized as previously approved and shall be maintained as shown on the approved plans labeled Exhibit A. [PLl 4. All signage within the automobile dealership shall comply with the regulations established in this Master Sign Program. Modifications to the adopted Master Sign Program may be considered by the Zoning Administrator upon application for a Site Development Review pursuant to Section 8- 95.0 SITE DEVELOPMENT REVIEW. [PL] 5. The approved changeable copy, electronic readerboard freestanding sign shown on Exhibit A, shall comply with the following: Maximum Sign Heiaht: 56 feet fan Coov Areas: 10' x 31'; 310 square feet per side (electronic readerboard) 4' 4" x 31'; 135 square feet per side ("Valley Auto Center") 13' x 12'; 156 square feet per side (product line panels) Setback of Sian: 66± feet from the Scarlett Court frontage property line The design, colors, location and illumination of the changeable copy electronic readerboard freestanding sign shall be as shown on the approved sign elevation and detail plans, labeled Exhibit A. [PLl 6. In compliance with the State Outdoor Advertising Act, the electronic readerboard shall be used only to advertise the business conducted or services rendered or goods produced or sold on the property and/or to give public service information, including, but not limited to, the time, date, temperature, weather, or similar information. The electronic readerboard sign must meet the following criteria: [PL] 1) The proposed display will have no illumination that is flashing, intermittent, moving or appears to be in motion. 2) The display message will not change at a rate faster than one message every four seconds. 3) The interval between messages will not be less than one second. 4) The intensity of illumination will not change. 5) The proposed display will not be placed within 1,000 feet of another message center display on the same side of the highway. 7. The Applicant and/or Property Owner shall provide the Planning Director with a schedule or program indicating the type of public service display messages to be used. Sales/service messages and public/community service messages shall be provided on the electronic readerboard sign at a minimum ratio of 4:1, (four Valley Auto Center sales/service messages for every one public/community service message) with the potential for additional public/community service messages on an occasional basis as needed. Said schedule shall be completed and submitted to the Planning Department prior to the issuance of a building permit for installation of the electronic readerboard sign. [PL, B) 8. Building permits for the installation of the changeable copy, electronic readerboard freestanding sign shall be secured and construction commenced within six (6) months of the effective date of approval of this Master Sign Program and related Conditional Use Permit or said approval shall be void. [B, PL] - 3 - 9. Landscaping planter areas shall be required around all freestanding signs on the site and shall be shown on plans prior to the issuance of a building permit. Prior to final inspection by the building inspector, all landscaping and any required irrigation shall be installed as shown on the landscaping plan, Sheet A-4 of Exhibit A, for the freestanding signs. [PL, B~ 10. Any new or proposed freestanding or welt-mounted signs shall be of a design that is similar to and compatible with the architectural design and theme of the automobile dealership facility. Said signage shall be subject to review and approval by the Planning Department for consistency with this Master Sign Program approval prior to installation. Said signage shall comply with the sign regulation provisions of Section 8.08.060, 8.08.110 and 8.08.120, of the Zoning Ordinance. [PL] 11. All freestanding and wall-mounted signs shown on Exhibit A, shall be well-maintained in an attractive manner and in accordance with approved plans. Any indirect light fixtures used to illuminate any signage within the automobile dealership facility shall be glare-shielded. [PLl 12. Prior to issuance of building permits, final landscape and irrigation plan shall be submitted that show the design and layout of the landscaped planter areas around the freestanding signs as shown on Exhibit A. All landscaping shall be installed as shown on the approved final landscape and irrigation plan. [PL] 13. The use of Temporary Promotional Signs (i.e., banners, pennants, flags, balloons, searchlights and similar advertising devises) for special dealership advertising and/or promotional use shall comply with the provisions established in the sign regulations of the Zoning Ordinance. [PLl 14. The use of Permanent Banners is permitted with this Master Sign Program approval and shall be used to display the name or logo of the dealership and/or its products and shall be maintained in good condition at all times. [PL] 15. This permit approval shall be revocable for cause in accordance with Section 8-90.3 of the Dublin Zoning Ordinance. Any violation of the terms or conditions of this approval may be subject to the issuance of a citation. [PL] PASSED, APPROVED AND ADOPTED this 15th day of May, 1995. AYES: Commissioners Zika, Geist, Jennings, Johnson and Lockhart NOES: None ABSENT: None ~~ Planning ommissi hairperson ATTEST: ~u Planni Direct r - 4 -