Loading...
HomeMy WebLinkAbout03-12-2012 Approved PCSC MinutesPARKS AND COMMUNITY SERVICES COMMISSION SPECIAL MEETING Minutes CITY OF DUBLIN March 12, 2012 The March 12, 2012 Special Meeting of the Parks & Community Services Commission was called to order at 7:03 p.m. at the Dublin Civic Center, Dublin, California, by Chair Elias. PLEDGE OF ALLEGIANCE Chair Elias led the Pledge of Allegiance. ROLL CALL Commissioners (Cm.) Present: Bafaiz, Boboc, Jones, Mack, Totaro, Elias Commissioner Absent: None ORAL COMMUNICATIONS 3.1 BRIEF INFORMATIONAL ONLY REPORTS FROM SENIOR CENTER AND YOUTH ADVISORY COMMITTEES Senior Center Advisory Committee Ms. Diana Threlkeld, Advisory Committee Vice Chair, reported that the Committee discussed the upcoming Second Annual Car Show event and the Advisory Committee's strategic goals and objectives for the upcoming fiscal year. Youth Advisory Committee Cm. Bafaiz reported that the Advisory Committee discussed upcoming events, which include the Teen Band Night, Tri-Valley Teen Job Fair, and the Second Annual Car Show. 3.2 PUBLIC COMMENTS -None APPROVAL OF MINUTES -February 13, 2012 On a motion by Cm. Boboc, seconded by Cm. Mack, and by a vote of 6-0-0, the Commission voted to approve the minutes of the February 13, 2012 meeting as presented. WRITTEN COMMUNICATIONS -None PUBLIC HEARING -None UNFINISHED BUSINESS -None NEW BUSINESS 8.1 BRANDING AND PROMOTIONS PLAN FOR THE NEW FOOD, WINE AND ART EVENT Ms. Ann Mottola, Heritage and Cultural Arts Manager, presented the specifics of the item as outlined in the Staff Report. P&CSC Meeting Minutes -March 12, 2012 -Page 2 of 4 Cm. Boboc asked if the proposed budget of $70,000 was only for the branding and promotions plan for the event. Ms. Mottola stated that this amount is proposed for the total budget of the event, including the branding and promotions plan. Cm. Boboc asked if there were any other festivals in the area scheduled to occur on the proposed date of the event. Ms. Mottola explained that the proposed date is about two weeks after most similar events in the Tri-Valley are scheduled to occur. Cm. Mack suggested combining the two proposed event logos to create one logo that incorporates the elements of both logos. Vice Chair Totaro asked about having a celebrity chef as a headliner for the event. Ms. Mottola stated that Staff is actively investigating this idea. Cm. Bafaiz stated that she likes the logo illustrated on Attachment 1 of the Staff Report. Chair Elias asked about the name of the event. Ms. Mottola stated that the name of the event would be the selected logo title. Chair Elias suggested including a KKIQ live-remote on the day of the event. He further suggested using Facebook and Twitter to promote the event, advertising in local winery tasting rooms, and advertising in wine and pasta sections of local grocery stores, such as Safeway. Chair Elias asked about the cost to attend the event. Ms. Mottola explained that people can attend the event for free; however, food and wine tastings are proposed at $1.00 per taste. Chair Elias asked how this event would differ from ordinary food, wine and art festivals. Ms. Mottola explained that in addition to traditional food, wine and art festival elements, this event would also include a wide selection of mobile food trucks; food sculptures; and live, dynamic and participatory art exhibits, such as an `art car'. Vice Chair Totaro asked if all of the food providers at the event would be included in the tasting tickets. Ms. Mottola stated that select food providers would be included in the tasting tickets, and the remaining food providers would be food vendors. Vice Chair Totaro commented that $1.00 per tasting seems to be a great deal and questioned how this would affect the budget for the event. Mr. Paul McCreary, Parks and Community Services Director, stated that the goal is to be prepared to subsidize the event for about three years and then be able to reduce the event's budget as the event's popularity grows. Chair Elias suggested that in the future, the event could also include food and wine parings. Cm. Boboc stated that he likes the logo illustrated on Attachment 1 of the Staff Report. Cm. Mack stated that she would like to see a combination of both logos with a tagline that reads, "Dublin Crush: A Splatter of Food, Wine & Art." Vice Chair Totaro stated that he likes the logo illustrated on Attachment 2 of the Staff Report. Cm. Jones stated that he does not have a preference for either of the proposed logos. He stated that he would like to see a logo that better represents Dublin. P&CSC Meeting Minutes -March 12, 2012 -Page 3 of 4 Chair Elias stated that he is struggling with all of the proposed logos, but likes the idea of the `splatter...' logo. He suggested rearranging and removing some of the elements of the logo so that it is not so busy. Cm. Mack made a motion to approve the concept of combining both logos with a tagline that reads, "Dublin Crush: A Splatter of Food, Wine & Art." The motion did not receive a second. On a motion by Cm. Boboc, seconded by Cm. Mack, and by a vote of 5-1-0 with Cm. Jones voting nay, the Commission approved the `splatter...' logo (Attachment 1 of the Staff Report) with the suggested modifications to create a less busy version of the logo. Cm. Jones voted nay due to his comments noted above. 8.2 BUILDING PLAN FOR EMERALD GLEN PARK Mr. Paul McCreary, Parks and Community Services Director, presented the specifics of the item as outlined in the Staff Report. Vice Chair Totaro asked about the City Council's recommendation on this item. Mr. McCreary stated that the City Council would hear this item for the first time at the City Council Meeting scheduled for March 20, 2012. He stated that the Commission's recommendation on this item would be included in the presentation to the City Council. Vice Chair Totaro asked about the pools originally planned for the Park. Mr. McCreary explained that the original plan called for two uncovered pools in phase 1 of the plan, with the creation of a natatorium to enclose the leisure and instructional pool in a future phase of the plan. Vice Chair Totaro asked about size of the proposed competitive pool. Mr. McCreary stated that the proposed competitive pool would meet the needs of most high school competitive uses. Vice Chair Totaro asked how the proposed Dublin Unified School District bond measure would affect the building plan budget for the Park. Mr. McCreary stated that if the bond measure was approved in June, Staff would re-address the plans for the Park based on how the bond would affect the project budget. Cm. Mack asked about funding for the building plan. Mr. McCreary explained that funding for the building plan would come from development impact fees and would be allocated to the project at the discretion of the City Council. Chair Elias asked about the current short-term outlook for development in the City. Mr. McCreary stated that Staff is currently finalizing the short-term outlook for the City. Vice Chair Totaro asked about the recent news of positive cash flows in the city's budget. Mr. McCreary explained that this recent news refers to revenues received for building permits, in which services for the permits may be a year behind. Vice Chair Totaro asked if this sets a more positive outlook for the City. Mr. McCreary stated that at a recent City Council Budget Hearing, the City Council asked Staff to look at re-instating services that had been previously reduced due to budget cuts; however, adding services back with a strategic approach. On a motion by Vice Chair Totaro, seconded by Cm. Mack, and by a vote of 6-0-0, the Commission voted to recommend to City Council to prepare an update to the building program for Emerald Glen Park and phasing alternatives. P&CSC Meeting Minutes -March 12, 2012 -Page 4 of 4 OTHER BUSINESS 9.1 BRIEF INFORMATION ONLY REPORTS FROM PARKS & COMMUNITY SERVICES COMMISSIONERS AND/OR STAFF Cm. Boboc informed Staff that one of the light poles at Shannon Park is in disrepair. Ms. Micki Cronin, Assistant Director of Parks and Community Services, stated that all of the light poles at Shannon Park are currently being replaced. Cm. Mack stated that she is looking forward to the St. Patrick's Day festivities this weekend. Vice Chair Totaro reported that he attended the Dublin United Soccer League monthly board meeting and that his wife is now a volunteer at the Heritage Park and Museums. Cm. Jones reported that he would be participating in the St. Patrick's Day Parade. Chair Elias stated that he is looking forward to the St. Patrick's Day festivities occurring this weekend. He reported that he recently participated in a `food crawl' and suggested that this could be a good idea for a similar event in Dublin. He commented that Dublin should consider utilizing solar power energy for its buildings. Mr. McCreary stated that the City is currently working with a consultant who is investigating opportunities for solar-powering the city's buildings. Ms. Cronin and Mr. McCreary provided project and event updates. ADJOURNMENT Being no further business, the meeting adjourned at 8:24 p.m. Respectfully sub ed, Rhonda Franklin Administrative Aide APPR VED: ~...c- ,~'' ~' Chairperson