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Home My WebLink About8.3 'splatter' UpdateL~~~ OF^Dp~~`2 ~~~/~~'/~~~~ AGENDA STATEMENT i9 ~- -~ sz `\ ~ ~ PARKS AND COMMUNITY SERVICES COMMISSION ~~rFOR~`D MEETING DATE: August 20, 2012 SUBJECT: "splatter" Update Prepared by Ann Mottola, Heritage and Cultural Arts Manager ATTACHMENTS: None RECOMMENDATION: Receive Report FINANCIAL STATEMENT: None DESCRIPTION: In November 2011, the City Council approved, in concept, an innovative spin on a food, wine and art festival; and in Apri12012, City Council selected the brand that would set the tone for Dublin's newest festival: "splatter...not your ordinary food, wine and art festival." This report provides an overview of the various festival components that will be featured at the event on September 22, 2012. EVENT OVERVIEW Staff has been creating a special event production that will celebrate the unique food, wine and creative culture of the Tri-Valley region in an inventive festival format. "splatter" will take place on Saturday, September 22 at Emerald Glen Park. The festival will be held from 10:00 a.m. to 6:30 p.m. The event will conclude with a concert, featuring the high energy sounds of Double Funk Crunch, from 6:30 to 8:OOp.m., followed by an aerial fireworks show at dusk to commemorate the City of Dublin's 30th Anniversary of incorporation. This event has been developed with the intention of capturing the excitement of the food entertainment industry with the inclusion of a culinary performance stage, a fleet of food trucks, and tastings of Livermore Valley's world class wines and locally crafted foods to compliment and delight the palate. What will truly set this festival apart from all other food, wine and art festivals are experiences where the processes of culinary and fine arts are the entertainment. "splatter" will also make use of conventional and non-conventional mediums to create large-scale artworks and interactive experiences during the event. While Staff has many logistical details to finalize for the event, the festival talent, entertainment and features have been almost entirely secured. This report will provide a synopsis of the features planned for "splatter." FESTIVAL FEATURES Culinary Stage: The Culinary Stage will feature local celebrity chefs Matt Greco, Executive Chef of the Restaurant at Wente Vineyards; and Ryan Scott, on-air culinary celebrity at KGO. Also appearing is Instagram sensation, My Nguyen of My Healthy Dish. Culinary and Fine Arts Marketplace: The event will also feature unique and carefully created edibles and culinary items such as olive oils, spices, teas, honeys and one-of-a-kind arts and crafts items or purchase at the Culinary and Fine Arts Marketplace. Beverage Lounges: There will be two beverage lounges within the festival where event-goers can purchase wine, beer and other beverages by the glass. G:~PARKS COMMISSIOMAGNDSTMT~2012\8-20-12 Item 83 splatter Update.doc ITEM NO.: 8.3 Unconventional Artworks and Interactive Experiences: • Bubblesmith -Sterling Johnson: The only performer who specializes in blowing bubbles using only his hands, Sterling Johnson will perform "Bubbles Close-Up," a continuous act off stage where guests can roll up their sleeves and have ahands-on experience. • Food Sculptor -Chef Ray L. Duey, CEC: Award Winning Chef and Master Culinary Artist, Executive Chef Ray L. Duey will turn fruits and vegetables into a tropical culinary masterpiece. • Chalk Artist -Mark Wagner: Internationally known street painter/chalk artist, Mark Wagner will create a larger than life chalk drawing as a focal point at the plaza by Gleason Drive. Chalk kits will be available for purchase for patrons who would like to add a work of art of their own. • Balloon Sculptor -Balloons Equal Fun -Brian Asman: Event-goers will be invited to assist in creating a grand balloon masterpiece by making a noodle balloon. Staff would like the final work to be a surprise, but the noodle should give you a clue! • Canstruction®: A giant sculpture of an American Favorite Food will be constructed completely of canned goods. After the event, all of the cans will be donated to a local food bank. • Backseat Theater: Patrons will be invited to crawl into the backseat of a car and enjoy a short comedic theatrical performance played in the front seat. Performances will last two to five minutes. • Word. -Based on "refrigerator magnet poetry," patrons will be encouraged to create spontaneous works of prose or poetry to post to their social websites or leave for the masses to ponder. Large words will be fabricated in advance of the event of materials that will allow them to be adhered onto a wall of Velcro-like fabric. • SPLAT-demonium is a "paint" obstacle course where patrons can purchase a black and white event shirt and run through an obstacle course where six different colors of paint will be splattered all over the shirt (and the course runner) via a variety of comical and unconventional methods. Patrons will be allowed to dress into a white paper suit -complete with hood and goggles -put the t-shirt over the suit and run through the course OR...they may "hire" a staff to don the suit and run through for them. • Food, Wine and Art-Themed Carnival - a dozen of your favorite carnival games...but presented so they fit into the context of the event. The Main Stage • Luvplanet (Petaluma, CA) In addition to four studio releases (Luvplanet (2003), State of Mind (2005), Lucky One (2008) and Luvolution (2010), they are noted for their loyal fan base and reputation as a world class, arena ready Rock group. • Finding Stella voted "Best Bay Area Rock Band" by Hard Rock Cafe and featured on "The Music Channel" - their music draws on many different influences and styles to create their music, smoothly jumping from classic rock to pop to funk, while creating a rich rock sound. Double Funk Crunch is known as a high energy, fun party band that focuses on 70s, 80s, 90s, and today's top hits. They have played in almost every county fair in Northern California (including the California State Fair) as well as most of the casinos from Reno to Tahoe to Las Vegas, with synchronized dance moves, frequent costume changes, creative musical arrangements, and their unique brand of crowd- interactive entertainment they will be an extraordinary finale act to an extraordinary event. 2 of 3 Tasting Pavilion The "splatter" Tasting Pavilion has received an impressive response from Livermore Valley Winegrower and Restaurant communities. Staff created an invitation package that allowed participation by wineries as either a tasting participant or at a higher level as a sponsor. Staff is pleased to report that all wineries are participating as sponsors. Fully confirmed participants include: Restaurants • Auntie Nel's Catering • Campo di Bocce • Eddie Papa's American Hangout • Girasole Grill/ Pampered Palate Catering • Johnny Garlic's • Olive Tree Cafe and Catering • The Restaurant at Wente Vineyards • Tomatina • Vito's Wineries • Charles R Winery • Concannon • Crooked Vine/Stony Ridge • Darcie Kent Vineyards • Fenestra Winery • Garre Vineyards • Kissos • Murrietta's Well • Nottingham Cellars • Tamas Estates • Wente Vineyards • Westover Winery MARKETING HIGHLIGHTS The Tri-Valley Conventions and Visitor's Bureau (TVCVB) marketing sponsorship for the event has greatly expanded "splatter's" regional exposure throughout the Bay Area and San Jose. They have negotiated a deal with Comcast that will provide a heavy Food Network presence with additional exposure on Bravo, Travel Channel, USA and Lifetime. They have also secured a radio partnership with 99.7. TVCB has also secured a leveraged ad buy with Sunset Magazine for the September issue, featuring "splatter." Special Events Staff has secured additional media partnerships with NBC-11, Diablo Magazine, Independent Magazine, and the Patch. In an effort to reach what is expected to be a significant segment of the target audience for this event, Staff has developed a mobile app that will go live on August 9, 2012 (in coordination with the release of the Fall Activity Guide.) The mobile app will be linked via QR (quick response) code. This code is being included in most event collateral materials so potential patrons can get a glimpse of the event content, basic information regarding event location, and so they can share the event with a friend by forwarding through a-mail, FaceBook or Twitter. It is prominently featured on the back cover of the Fall Activity Guide. RECOMMENDATION: Staff recommends that the Parks and Community Services Commission receive the report. 3 of 3