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Home My WebLink About8.1 P@CS Strategic Plan Annual Rpt~ G~~~ pF DU~~~ 111 ~ \\1 1`~~~~z AGENDA STATEMENT v ~ PARKS AND COMMUNITY SERVICES COMMISSION O~LIFOR~~~ MEETING DATE: September 17, 2012 SUBJECT: Parks and Community Services Strategic Plan Annual Report Report by: Micki Cronin, Asst. Director Parks & Community Services ATTACHMENTS: Comprehensive listing of strategic objectives accomplished since adoption of the Strategic Plan RECOMMENDATION: Receive report FINANCIAL STATEMENT: None BACKGROUND: In November 2008 the City Council adopted the Parks and Community Services Strategic Plan. This long range planning document identified seven strategies to focus on over ten years in relation to park, facility and program development. The strategies include: STRATEGY #1 Develop unique, aesthetically appealing parks and facilities that provide flexible spaces and safe environments to recreate. STRATEGY #2 Promote and support environmental stewardship and protect environmental resources. STRATEGY #3 Implement programs that are popular with the core customer market segments and are responsive to community and industry trends. STRATEGY #4 Position programs and service delivery to be unique, competitive and responsive to customer needs and expectations. STRATEGY #5 Reduce barriers to participation in Department programs and services. STRATEGY #6 Maximize effectiveness of communication with existing and potential customers. STRATEGY #7 Create social connections and strong sense of community within neighborhoods. The Strategic Ptan recommends creating an annual report showing the progress on the plan. RECOMMENDATION: Staff recommends the Parks and Community Services Commission receive the report. COPIES TO: ITEM NO.: 8.1 G:\PARKS COMMISSION\AGNDSTMT\2012\9-17 Item 8.1 Strategic Plan Annual Report.doc CITY OF DUBLI N PARKS & COMMUNITY SERVICES STRATEGIC PLAN ACCOMPLISHMENTS As of June 30, 2012 A. SUPPORT OPPORTUNITIES TO DEVELOP TRAILS AND PASSIVE PARK AMENITIES, AND WHEN FEASIBLE PROVIDE PUBLIC ACCESS TO PRIVATELY HELD OPEN SPACE AREAS _. Dublin Hills Regional Park opened and work began on connections to Martin I FY 2010-2011 Canyon Creek Trail B. PROVIDE LIGHTING FOR PARK FACILITIES WHERE APPROPRIATE TO EXPAND ACCESS AND USE. Completed installation of brighter LED lighting at Shannon, Kolb and Doian Parks. ~ FY 2011-2012 ,. Completed construction of lighted pathways at Heritage Park and Museums. ~ FY 2010-2011 Completed construction of Fallon Sports Park including lighted basketball and FY 2009-2010 tennis courts, as well as soccer and softball fields. Applied for and received grant for park pathway light replacement project. FY 2009-2010 C. INCORPORATE SHADE STRUCTURES INTO EXISTING AND NEW PARKS. __ _ _ _ __ The Kolb Hay Barn was moved to the Heritage Park & Museums to be used as a FY 2010-2011 shelter for heritage programs and summer camps _ A new playground with shade covers wa_s installed at Stagecoach Park. FY 2009-2010 Shade structures were installed for the Fallon soccer and ball fields. FY 2009-2010 __ _ D. COMPLETE CONSTRUCTION OF THE SHANNON COMMUNITY CENTER AND PLAN FOR RE-USE OF THE ACTIVITY CENTER Purchased_Activity Center modular building eliminating annual lease payments... Received an "Award of Excellence" for design from the California Parks and Recreation Society. _ __ Completed study which recommended continuing to use the Activity Center as a Preschool; doubling the capacity of the program. FY 2010-2011 FY 2009-2010 FY 2009-2010 ATTACHMENT 1 __ E. PLAN FOR THE ONGOING RENOVATION AND MODERNIZATION OF EXISTING PARKS AND FACILITIES, AND IDENTIFY FUNDING SOURCES TO MAKE IMPROVEMENTS. ___..... __ _ _ _._ ---_ ___T _ _ __ - ___ - _. _.__.T-. _ _.__ __ .Conducted a comprehensive review of the Dublin Swim Center buildings, pools and ~ FY 2011-2012 mechanical systems, and developed along-range plan for modernization. ___ ~ __ _ n ______._,_ __e__ Completed update to Library Master Plan and studied potential for food and FY 2011-2012 beverage service in the Library. Completed renovation of Dublin Sports Grounds. FY 2010-2011 Installed new flooring in Emerald Glen Preschool Building Began renovation of Dublin Sports Grounds using Measure WW grant funds from the East Regional Park District (EBRPD). FY 2010-2011 FY 2009-2010 Submitted grant applications for: • Tree Replacement Project (awarded) • Energy Block Grant to replace park lighting with LED lights (awarded) FY 2009-2010 • Shannon Park parking lot improvements (not awarded) • Dublin Heritage Park and Museums "Fresh Water Corner" (not awarded) Replaced playground equipment at Emerald Glen and Stagecoach parks. FY 2009-2010 F. DEVELOP THE DUBLIN HERITAGE PARK AND MUSEUMS AND RELOCATE THE HISTORIC KOLB RANCH BUILDINGS TO THE SITE Completed construction and conducted dedication event on July 2, 2011 FY 2010-2011 Commenced construction and moved the buildings FY 2009-2010 G. MONITOR OPPORTUNITIES TO DEVELOP AND/OR OPERATE FACILITIES IN PARTNERSHIP WITH OTHER PUBLIC OR PRIVATE ORGANIZATIONS. Began discussions with Dublin Unified School District on a new joint-use FY 2011-2012 competitive pool at the Dublin High School ~ Dublin Hills Regional Park opened and work began on connections to Martin FY 2010-2011 Canyon Creek Trail Completed update to Joint Use Agreement with Dublin Unified School District FY 2010-2011 2 Prepared documentation for Shannon Community Center LEED certification. FY 2009-2010 B. MODEL BEST PRACTICES IN HOW TO BEST MANAGE FACILITIES AND PROGRAMS IN AREAS SUCH AS ~~~~~! WASTE REDUCTION, RECYCLING, WATER AND ENERGY CONSERVATION, INDOOR AIR QUALITY, GREEN CLEANING PRACTICES AND ENVIRONMENTALLY FRIENDLY SUPPLY AND EQUIPMENT REQUISITION. Worked with the Dublin San Ramon Services District on expanding use of recycled FY 2011-2012 water for irrigation at Kolb, Stagecoach and Alamo Creek Parks. __ Increased the number of recycling containers in key locations in parks. ', FY 2011-2012 _ _ Installed central irrigation control system at various parks to monitor and reduce FY 2009-2010 water consumption. Received nt funding to replace park lighting with LED lights. FY 2009-2010 C. SUPPORT IMPLEMENTATION OF THE CITY'S BIKEWAYS MASTER PLAN. Offered new biking class for cruisers ___ Promoted Bicycle Safety Classes a_ nd Bike to Work Month Activities. _ ____ n Police Conducted Bike Rodeo for Fun in the Sun Camp in partnership with Dubli Services. D. FACILITATE CARPOOLING TO CITY SPONSORED PROGRAMS, CLASSES AND EVENTS. Promoted access to St. Patrick's Day Festival from BART station Established Senior Center Ride Match Program. FY 2010-2011 FY 2009-2010 FY 2009-2010 FY 2010-2011 FY 2009-2010 E. FACILITATE LEARNING ABOUT THE ENVIRONMENT AND INVITE THE PUBLIC TO BE ACTIVE PARTICIPANTS IN STEWARDSHIP PROGRAMS. Offered a Camp Out for youth in a regional park as part of the Glen the Guide FY 2011-2012 Expanded Family Camp Out Program to Emerald Glen Park and Tassajara Creek FY 2010-201.1 Implemented a new Nature Day Camp Program,. _ FY 2009-2010 3 A. IMPLEMENT THE CITY'S GREEN BUILDING ORDINANCE IN RELATION TO FACILITY DEVELOPMENT. __ _ __ A. EFFECTIVE COMMUNICATIONS WITH RESIDENTS AND MARKETING STRATEGIES THAT CONSIDER PRODUCT, POSITIONING, PLACE, PRICE AND TARGETED PROMOTION. Developed and launched an online booking option for the Emerald Glen group ~ FY 2011-2012 picnic area using the CLASS registration system _.. ~ _ ~ _~. _._._ _ .__~_ ___..._._ _._ ~ ______ __ ____~m _~._ _ Expanded The Department Activity Guide from three to four issues ~ FY 2011-20_12__ Created new web pages for Department on new City website. FY 2010-2011 Implemented new quarterly e-Newsletters for three market segments FY 2010-2011 Expanded use of electronic promotions and email blasts using Vertical Response FY 2009-2010 __ Created new branding and marketing strategy for annual St Patrick's Day FY 2009-2010 Celebration Implemented new special event "Sponsorship Packages" FY 2009-2010 _ _ _ __ ___ B. POSITIVE YOUTH DEVELOPMENT AND STRONG FAMILIES. Reduced the number of Teen Speca Events and expanded Department contracted classes in camps and sports-programs. Programs increased 6% in 2011 _ .__....._ e._~ _ _ _____ _____...____ ~ _ ____~_.___. _.... ..~~_ _ _ Implemented new Family Camp Out at Emerald Glen Park Expanded Preschool Program to both Shannon and Emerald Glen Parks, with 120% increase in registration _ Developed Super Sitters Program C. HEALTHY LIFESTYLES AND WELLNESS Selected a Healthy Living Campaign and Contest. Implementing a 10-week Health and Wellness Challenge utilizing Live Healthy America web based program to be launched in March of 2013 Implemented new "Fit Hour" in After School Recreation and Fun in the Sun _ _ __ __ Created new series of cooking and nutrition classes __ Expanded cooking and nutrition classes __ D. ACTIVE LIFESTYLES INVOLVING SPORTS AND FITNESS Implemented new Adult Soccer Leagues Expanded Adult Softball Leagues Implemented new USTA Sanctioned Adult Tennis Tournament Expanded fitness classes FY 2010-2011 _-- FY 2010-2011 FY 2010-2011 FY 2009-2010 FY 2011-2012 FY 2010-2011 FY 2009-2010 FY 2009-2010 FY 2011-2012 ' 4 j E.- EVENTS TO CELEBRATE COMMUNITY MILESTONES, ENHANCE COMMUNITY PRIDE, ENCOURAGE SHARING OF CULTURAL TRADITIONS AND CONTRIBUTE TO ECONOMIC DEVELOPMENT Conducted dedication event for the Dublin Heritage Park and Museums FY 2011-2012 Developed event and marketing plan for new "splatter" Festival FY 2011-2012 Conducted dedication event for Fallon Sports Park FY 2010-2011 _ _ __ __ _ _ _ F. FUN AND SAFETY IN AND ABOUT THE WATER Developed and offered the Junior Green Gators Swim Team. There were 46 ; FY 2011-2012 participants in the inaugural season Participated in the Guinness Book of World Record's Largest Swimming Lesson FY 2010-2011 G. PERSONAL ENRICHMENT AND PARTICIPATION IN HOBBIES, LEISURE PURSUITS, AND SELF-HELP ACTIVITIES. __ _, Expanded the number ofclasses offered on Saturdays. The summer of 2011, FY 2011-2012 Saturday classes offered increased 34% compared to prior summer ~___~ ~ - -_ __ ___. _.__ ____ __ _ _ . ___ ___ __. _ ___ _ _ _ __ __ _ ____ .. _ _ ____ _.._. ____~_~.m Reinstated Senior Center Trips and Tours program. Trips were reinstated with two FY 2011-2012 trips being offer each month .. - - - ~ - __ _ _ _m__ _. _ _ _.___ _ ~ ~._-___ _._ ._. _ _. . Expanded use of the Senior Center on Saturday mornings FY 2009-2010 H. PRESERVATION AND INTERPRETATION OF DUBLIN'S CULTURE AND HERITAGE. _ __ Completed Museum Assessment Program (MAP) Phase III process FY 2011-2012 Created new Volunteer Guild to support expanded facilities, programs and events FY 2011-2012 Implemented expanded programs and monthly events at new Heritage Park and , FY 2011-2012 Museums ~.W ____ _ Assumed ownership of the Camp Parks Collection and opened an exhibit on the FY 2011-2012 collection Initiated Phase III of Museum Assessment Program-Consultant Review FY 2010-2011 Produced abook on the Kolb Family _ FY 2010-2011 Set up the Collections Research Room in Kolb House with volunteer researchers FY 2010-2011 Expanded school and group tour curriculum to include the Kolb facilities ~ FY 2010-201 1 ................. Preserved the Kolb Tractor for viewing and tractor rides _. __ _. _ . ~ FY 2010-2011 , __ Conducted exhibit on the Donlon family history FY 2010-201.1__._ Developed Education Curriculum Packet for DUSD FY 2009-2010 Completed Phase II of Museum Assessment Program --. _ _ - _ _- - - FY 2009-2010 . _ ...........---- Produced exhibit and book on Martin Family FY 2009-2010 Worked with DHPA/Camp Parks to preserve history '; FY 2009-2010 Coordinated Oral Histories project FY 2009-2010 5 __ _ ,,_ I. APPRECIATION OF NATURE AND PARTICIPATION IN UNIQUE AND ADVENTUROUS OUTDOOR RECREATIONAL ACTIVITIES. Implemented new Family Camp Out at Emerald Glen Park witfi a nature #heme FY 2011-012 __ Offered a Camp Out for youth in a regional parkas part of the Glen the Guide ~y 2011-2012 Nature Day Camp program _ _ _ _ __ _ _ _ Implemented new Nature Day Camp Program ~~ ~~ FY 2009-2010 '~"! J. EXPANSION OF ACTIVITIES AVAILABLE FOR TEENS _ __ Offered Teen Improv in the Barn _. _ __ Implemented new Teen/Senior Car Show Implemented Teen Circuit Program __ FY 2011.-2012 FY 2010-2011 FY 2009-2010 6 A. PROVIDE HIGH-QUALITY, EXPERIENCED STAFFING AND INDEPENDENT CONTRACTORS TO PROVIDE ': FIRST RATE INSTRUCTION, SUPERVISION AND CUSTOMER SERVICE. - ---- - -_ Conducted Disney Institute Customer Service Training for all Department Staff FY 2009-2010 B. EDUCATE PUBLIC THAT DEPARTMENT ACTIVITIES ARE THE MOST FUN, EFFECTIVE WAY TO IMPROVE HEALTH AND WELLNESS. Implemented quarterly "DublinDiRECt" e-Newsletter including articles FY 2010-2011 Participated in two Community Resource Fairs at Camp Parks ~ FY 2010-2011 Participated in Health Fair at Shaklee FY 2010-2011 __ Implemented "Parks Make Life Better" Marketing Campaign i FY 2009-2010 C. BECOME A RESOURCE FOR FINDING OTHER RESIDENTS WITH SIMILAR RECREATIONAL INTERESTS TO FORM SOCIAL GROUPS FOR WALKING, HIKING, BIKING AND PLAYING SPORTS. __ r- Conducted drop in sports events for seniors FY 2010-2011 Expanded use of "free agent" player lists for all adult sports leagues FY 2009-2010 D. PACKAGE DEPARTMENT PROGRAMS TO SERVE AS WELLNESS PROGRAMS FOR LOCAL EMPLOYERS. Participated in Health Fair at Shaklee Corporation ~Y 2011-2012 Participated in Health Fair at Shaklee Corporation FY 2010-2011 _. __ Participated in Health Fair at Zeiss Meditec j FY 2009-2010 E. DEVELOP A COST RECOVERY POLICY TO PROVIDE A METHOD FOR DETERMINING APPROPRIATE PRICING FOR PROGRAMS BASED ON MARKET COMPARISONS, QUALIFICATIONS OF THE INSTRUCTOR, ESTIMATED REGISTRATION AND REVENUE, OVERHEAD COSTS AND COMMUNITY BENEFIT Updated and adopted the Sports Fields Use Policy and Fee Schedule ; FY 2021-2Q12 _ - _ _ ---- Developed and adopted Parks and Community Services Pricing Policy FY 2010-2011 F. POSITION THE SHANNON COMMUNITY CENTER AS A PREMIER REGIONAL RENTAL FACILITY FOR SOCIAL EVENTS. Created rental brochure Attended bridal fair Posted information on various websites FY 2009-2010 FY 2009-2010 FY 2009-2010 7 __ G. POSITION THE FALCON SPORTS PARK AS A PREMIER TOURNAMENT FACILITY Worked with Dublin Sister City Association on an international soccer tournament involving the Dublin Sister Cities. Tournament was. cancelled due to teams trot ~ FY 2011-2012 being able to travel at this time. _ _ _ __ Attended conference on promoting facilities for tournaments _ FY 2010-2011 Updated sports field marketing and inventory information with Tri-Valley FY 2010-2011 Convention and Visitors Bureau 8 FY 2010-2011 FY 2010-2011 FY 2009-2010 FY 2009-2010 FY 2009-2010 '~~'! B. PROVIDE YOUTH PROGRAMS OR CHILD CARE IN TANDEM WITH ADULT CLASSES TO INCREASE PARTICIPATION BY PARENTS. Implemented Super Sitter Program ~FY 2009-2010 Offered tandem parent and child tennis classes ~ FY 2009-2010 C. PROVIDE FEE ASSISTANCE FOR YOUTH PROGRAMS FOR HOUSEHOLDS WITH LOWER INCOME. _.. The Youth Fee Assistance program awarded 43 scholarships and $3,774 were given FY 2011-2012 as part of the program 49 applications received and $5,206 in scholarships was disbursed as part of the ~ FY 2010-2011 Youth Fee Assistance Program. Partnered with Dublin United Soccer League to offer spring break soccer clinics with proceeds benefitting the DUSL scholarship fund and the City's Youth Fee Assistance Program. 33 applications received and $2,100 is scholarships were awarded as part of the Youth Fee Assistance Program. FY 2010-2011 FY 2009-2010 9 A. EXPAND THE NUMBER OF FULL-DAY PROGRAMS WHEN SCHOOL IS NOT IN SESSION. A MONITOR TRENDS IN CONSUMER ADAPTATION OF TECHNOLOGY AND EXPAND USE OF ELECTRONIC PROMOTIONS WHEN FEASIBLE. Implemented use of C!R codes for promotion of events and programs FY 2011-2012 Developed mobile app for festivals ~ ~ FY 2011-2012 Implemented quarterly e-Newsletters for three market segments FY 2010-2011 Implemented use of notify me, calendar and newsflash modules on City website FY 2010-2011 Expanded use of Vertical Response mass emails FY 2009-2010 B. EXPAND DEPARTMENT OUTREACH AND PROMOTIONS AT CITY EVENTS TO GAIN NEW CUSTOMERS. Promoted Department information at the Senior Resource Fair ` FY 2011-2012 Promoted Department programs at the Farmers Market ! FY 2011-2012 Promoted Department programs at the Farmers Market FY 2010-2011 Created Department Event Promotions Committee FY 2009-2010 Created partnership with Dublin Police Services to cross promote Department FY 2009-2010 services at Police events B. CONDUCT PROGRAMS AND EVENTS IN NEIGHBORHOOD PARKS. Conducted Farnil! Expanded Family Cam __ > Outs at Emerald Glen Park and Alamo Creek j FY 2011-2012: _ _ _ Out program to Emerald Glen Park ' FY 2010-2011 Conducted Senior Picnic at Emerald Glen Park FY 2010-2011 Conducted Camp Out at Alamo Creek Park FY 2009-2010 .__ Conducted Senior Center luncheon at Brav Commons FY 2009-2010 10 A. DEVELOP ABILITY TO FIND OTHERS IN THE COMMUNITY WITH SIMILAR RECREATIONAL INTERESTS. Expanded free agent lists for adult sports leagues FY 2009-2010 Offered drop-in golf and tennis programs for older adults FY 2009-2010