HomeMy WebLinkAbout8.2 2012-2014 P@CS Work Plant
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~~'~1~~ AGENDA STATEMENT
``c~~~y1 ~ PARKS AND COMMUNITY SERVICES COMMISSION
FOR
MEETING DATE: September 17, 2012
SUBJECT: Parks and Community Services Work Plan, 2012-2014
Report by Paul McCreary, Parks and Community Services Director
ATTACHMENTS: None
RECOMMENDATION: Receive report
FINANCIAL STATEMENT: None
DESCRIPTION: In December 2010 the City Council approved modifications to the
Strategic Plan and Goals and Objectives process. The result is the development of an annual work plan
with activities that are generated in a way that is mindful of the City Council's adopted Strategic Plan,
and the City's Mission, Vision and Values. Funding for the identified strategic goals is then incorporated
into the annual budget. This approach ensures the Strategic Plan is driving the budget and that funding
allocations are aligned with the City Council's overarching strategic priorities. Those priority initiatives
that are more routine-in-nature and do not fit into the Strategic Plan are incorporated into the City
Manager's Annual Work Plan, from which the City Departments derive individual Work Plans. These
work plans are in addition to the existing operational and programmatic responsibilities for the
Department.
This report contains a review of the Department Work Plan items relevant to the Parks and Community
Services Commission for the two-year budget cycle.
PROJECTS DURING FISCAL YEAR 2012-2013
Expand options available as part of the Camp Connector Program
The Parks and Community Services Strategic Plan identified the need to provide more full-day camp
programs when school is out of session. Staff will continue to expand the number of options available as
part of the Camp Connector program, which provides supervision between morning and afternoon
specialty camps. This provides customers with more alternatives and camp experiences that can be
better tailored to individual interests.
COPIES TO:
ITEM NO.: 8.2
G:\PARKS COMMISSION\AGNDSTMT\2012\9-17 Item 8.2 Parks and Community Services Work Plan.doc
Expand Customer Service Office Hours at the Shannon Community Center
Currently the Shannon Community Center has office hours Monday through Friday, from 8:00 a.m. to
5:00 p.m. In an effort to better meet the needs of working adults the Shannon Community Center will
be the site of a pilot program to expand office hours on Thursday evenings and Saturday mornings.
Expand Saturday programs to include use of the preschool classrooms at Shannon and Emerald Glen
The Parks and Community Services Strategic Plan stressed the importance of providing more programs
on Saturdays for working families. The City has four preschool classrooms that traditionally have only
been used for preschool activities on the weekdays. This new program will provide new recreational
experiences for preschool aged children who cannon participate in the traditional weekday program.
Develop and implement Parks and Community Services Marketing and Promotions Plan
This project provides funding to conduct a statistically valid marketing research survey to inform the
development of an annual Marketing and Promotions Plan. The data would also be used to inform the
update of the Department Strategic Plan during the following fiscal year. The annual Department
Marketing Plan would include strategies and recommendations related to branding, key messaging and
promotional techniques including Print Media, Mobile Technologies, and Internet, Social Media,
Streaming Video, Email and media buys.
Identify funding sources to sustain the demand for the Youth Fee Assistance Program
The City coordinates a youth fee assistance program to promote participation in Department programs
by youth whose families have economic challenges. The program is funding with private donations and
since inception demand has outpaced the available funding. Staff will develop alternatives to better
sustain the program.
Update the Public Facility Impact Fee Program
The City has a Public Facility Impact Fee Program that funds construction of parks and public facilities to
serve the needs of new development in Dublin. The program was last updated in 2002. Since then land
and construction costs have changed significantly and therefore a new update is necessary to address
cost changes and the addition of development that was not considered in the last update.
Develop a Health and Wellness Task Force to create a healthy city blueprint/plan
In recent years the City has made strides in planning for a healthy community. This included updating
planning guidelines and regulations for new development, and looking at human and social services.
This Task Force would focus on another area that supports healthy living including physical activity,
wellness and nutrition. The Task Force would include broad representation by residents, public/private
organizations, and local associations that would identify community needs for physical activity, wellness
and nutrition. The Task Force would identify existing resources and services in this area, gaps in service
and a plan for leveraging the resources to better impact health and wellness in the community.
Explore Opportunities for a Dog Park in eastern Dublin
This study will develop a prototype for a future dog park. The prototype will be used to determine
where in the City's park system that a dog park could be constructed in the future.
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Coordinate the following Improvement Projects
• Restart design of the Recreation and Aquatic Complex at Emerald Glen Park
• Complete construction of Positano Hills Park and assume maintenance
• Complete construction of Schaefer Ranch Park and assume maintenance
• Complete design and begin construction of Passatempo Park
• Complete design and begin construction of the Shannon Park Water Play Area.
• Complete design and begin construction of Phase I of the Public Safety Complex
• Complete design and begin construction of the Maintenance Facility
• Complete Dublin Civic Center ADA and conference room modifications
• Coordinate with DSRSD on expansion of recycled water for irrigation systems to Kolb, Stagecoach
and Alamo Creek Parks
PROJECTS DURING FISCAL YEAR 2013-2014
Update the Parks and Community Services Strategic Plan
The Strategic Plan was adopted by the City Council in November 2008. Although it is a ten-year plan, it
was recommended the Strategic Plan be updated every five years as Dublin is a growing and changing
community. This will help ensure the Department continues to be focused on developing programs,
services and facilities that best meet community needs.
Conduct a survey of Department programs and assets to identify things that can be valued and
sponsored by other entities
In an effort to identify new sources of revenue to support existing programs and services, Staff will
conduct a survey of City assets and programs within the Parks and Community Services Department that
could be sponsored in some manner. The purpose of this effort is to create a strategic approach to
sponsor contacts and ensure a consistent value model is applied to sponsorship opportunities.
Complete the following improvement projects
• Complete design and begin construction of the Recreation and Aquatic Complex
• Complete construction of the Shannon Park Water Play Area
• Complete construction of Passatempo Park and assume maintenance
• Complete construction of Phase I of the Public Safety Complex
• Complete construction of the Maintenance Facility
• Complete the expansion of the Central Irrigation System to existing parks
• Begin design of the neighborhood park in Jordan Ranch
RECOMMENDATION: Staff recommends the Parks and Community Services Commission receive
the report.
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