HomeMy WebLinkAbout3.1 Splatter Event Sponsor Accpt Gift
STAFF REPORT CITY CLERK
File #150-70
CITY COUNCIL
DATE:December 4, 2012
TO:
Honorable Mayor and City Councilmembers
FROM:
Joni Pattillo, City Manager
SUBJECT:
Acceptance of Gifts to City from splatter Event Sponsors
Prepared by Ann Mottola, Heritage and Cultural Arts Manager
EXECUTIVE SUMMARY:
The City Council will receive a report on the sponsors that provided monetary and in-kind
donations to support the City’s inaugural splatter event.
FINANCIAL IMPACT:
$1,200 in monetary sponsorships and approximately $72,875 of in-kind donations were
received.
RECOMMENDATION:
Staff recommends that the City Council recognize the sponsors and formally accept the
contributions.
Submitted By Reviewed By
Director of Parks and Assistant City Manager
Community Services
DESCRIPTION:
nd
splatter
The 2012 event was held on Saturday, September 22 at Emerald Glen Park with an
estimated attendance of approximately 15,000. The event was generously supported by local
businesses and organizations that provided both monetary and in-kind sponsorships. The City
received $1,200 in monetary sponsorships and an estimated $72,875 of in-kind sponsorships of
goods and services to support the event. A list of the monetary and in-kind sponsors is shown
on the following page.
Of particular note was the event marketing partnership with the Tri-Valley Convention and
Visitor’s Bureau (CVB). Tri-Valley CVB leveraged more than $38,000 in media partnerships to
regionally advertise the event. These partnerships included: a major media package with CBS
for radio and on-line promotions; television exposure through Comcast; a variety of print media
ITEM NO. 3.1
Page 1 of 2
splatter
including the Examiner, Chronicle, and Mercury News; inclusion of in a regional
advertisement in Sunset magazine; and publicizing the event on digital billboards at Oakland
Airport and through miscellaneous online digital promotions with hotel and tourism partners.
MONETARY SPONSORS
A-1 Party Rental $500
Fitness 2000 $500
Grocery Outlet $75
Safeway Store – Dublin Boulevard $25
Safeway Store – Tassajara $100
TOTAL MONETARY SPONSORS $1,200
IN-KIND SPONSORS
99.7 NOW! Radio Fenestra Winery
Airsdream Deli Catering Garre Winery
Amici’s East Coast Pizzeria Girasole Grill / Pampered Palate Catering
Auntie Nel’s Fine Foods Johnny Garlic’s
Bombay Nick’s Chai Bar Kissos Wines
Campo di Bocce Murrieta’s Well
Charles R Vineyards New Tang Dynasty Television
Cobalt Equipment Nottingham Cellars
Cold Stone Creamery & Rocky Mountain Occassio Winery
Chocolate Factory Odisea Wine Co.
Comcast Spotlight Olive Tree Café and Catering
Concannon Vineyard Stephen Kent Winery
Cornerstone Realty Tamas Estates
Crooked Vine Winery Tomatina
Darcie Kent Vineyard Tri-Valley Convention and Visitors Bureau
Diablo Magazine Vito’s Express
Dublin Patch Wente Vineyards
Eddie Papa’s American Hangout
In recognition of the contributions, these sponsors and organizations will be presented with
certificates of appreciation for supporting splatter.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
A copy of the Staff Report was distributed to sponsors.
ATTACHMENTS:
None.
Page 2 of 2