HomeMy WebLinkAboutReso 194-12 Freestanding Sign CUP RESOLUTION NO. 194 - 12
A RESOLUTION OF THE CITY COUNCIL
OF THE CITY OF DUBLIN
REVERSING THE PLANNING COMMISSION'S ADOPTION OF RESOLUTION 12-31 AND
APPROVING A CONDITIONAL USE PERMIT AND SITE DEVELOPMENT REVIEW PERMIT
FOR THE CONSTRUCTION AND ONGOING OPERATION OF A REGIONAL-SERVING,
FREESTANDING SIGN WITH A REVISED DESIGN AND MODIFIED CONDITIONS OF
APPROVAL
7153 AMADOR PLAZA ROAD (APN 941-0305-037-00)
PLPA-2012-00042
WHEREAS, Nicole Salmon of Downtown Displays requested a Conditional Use Permit
and Site Development Review Permit for the construction and ongoing operation of a regional-
serving, freestanding sign with the revised design (the "Revised Project"); and
WHEREAS, the Project is located in the Downtown Dublin Specific Plan area in an
existing shopping center in a developed area of the City; and
WHEREAS, the Downtown Dublin Specific Plan specifically states that "One regional
serving sign may be permitted in the Specific Plan Area. This sign shall be intended to create an
identity marker for the downtown and to advertise the downtown and businesses located within
the downtown area. Advertising on this sign by businesses located within the Specific Plan Area
shall not be considered off-site signage. The owner of the sign shall not prohibit regional or
destination-serving downtown businesses from locating on the sign and the sign shall be
designed to accommodate a variety of businesses in the Downtown Specific Plan Area."; and
WHEREAS, a Downtown-oriented, regional-serving sign is permitted in the Downtown
Dublin Zoning District, subject to approval of a Conditional Use Permit and Site Development
Review by the Planning Commission; and
WHEREAS, a Staff Report was submitted to the City of Dublin Planning Commission
recommending approval of the Conditional Use Permit and Site Development Review request
which report is incorporated herein by reference; and
WHEREAS, the Planning Commission held a public hearing on said application on
September 11, 2012,at which time all interested parties had the opportunity to be heard; and
WHEREAS, proper notice of said hearing was given in all respects as required by law;
and
WHEREAS, the Planning Commission did hear and consider all said reports,
recommendations and testimony herein above set forth and used its independent judgment to
evaluate the project; and
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WHEREAS, the Planning Commission adopted Resolution 12-33 denying a Conditional
Use Permit and Site Development Review Permit for the construction and ongoing operation of
an 85 foot tall, regional-serving, freestanding sign based on concerns about the proposed height
and use of the City of Dublin logo, which Resolution is incorporated herein by reference; and
WHEREAS, Charlie Stroud filed a timely appeal of the Planning Commission's decision
to the City Council; and
WHEREAS, the California Environmental Quality Act (CEQA), together with State
Guidelines and City Environmental Regulations require that certain projects be reviewed for
environmental impacts; and
WHEREAS, Staff recommends that the City Council find this project exempt from CEQA
in accordance with Section 15332 (In-fill Development Projects in compliance with the General
Plan, Zoning Ordinance, not occurring on land with habitat value, and served by existing utilities
and public services); and
WHEREAS, a Staff Report was submitted to the City of Dublin City Council
recommending a Resolution reversing the Planning Commission's adoption of Resolution 12-33
and approving a Conditional Use Permit and Site Development Review Permit for the
construction and ongoing operation of an 85 foot tall, regional-serving, freestanding sign as
originally proposed, as permitted by the Downtown Dublin Specific Plan, and as recommended
to the Planning Commission on September 11, 2012 which Staff Report is incorporated herein
by reference; and
WHEREAS, the City Council held a public hearing on said application on November 20,
2012, at which time all interested parties had the opportunity to be heard; and
WHEREAS, proper notice of said hearing was given in all respects as required by law;
and
WHEREAS, the City Council did hear and consider all said reports, recommendations
and testimony herein above set forth and used its independent judgment to evaluate the project.
NOW, THEREFORE, BE IT RESOLVED that the City of Dublin City Council does hereby
make the following findings and determinations regarding the Conditional Use Permit:
A. The proposed use and related structures is compatible with other land uses,
transportation and service facilities in the vicinity in that the sign will serve businesses
located in Downtown Dublin and is a compatible use with the retail, restaurant, and
service facilities in the area.
B. It will not adversely affect the health or safety of persons residing or working in the
vicinity, or be detrimental to the public health, safety and welfare in that the Project has
been conditioned to comply with all State of California and Dublin Municipal Code
requirements.
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C. It will not be injurious to property or improvements in the neighborhood in that the sign is
designed to be consistent with the Downtown Dublin Specific Plan in that the sign creates
an identity marker for the Downtown that is compatible with other high-quality signage
including the Dublin Boulevard identity markers and other civic directional signage in
Dublin.
D. There are adequate provisions for public access, water, sanitation, and public utilities and
services to ensure that the proposed use and related structures would not be detrimental
to the public health, safety, and welfare in that: 1) the Project will be located on a fully
developed site that is served by existing utilities and services; and 2) the Project will not
create a demand for additional utilities or services beyond that which already exists to
serve the site.
E. The subject site is physically suitable for the type, density and intensity of the use and
related structures being proposed in that the sign is proposed to be located in an existing
island in an existing parking field and the sign will not create a demand for additional
utilities or services beyond that which already exists to serve the site.
F. It will not be contrary to the specific intent clauses, development regulations, or
performance standards established for the zoning district in which it is located in that: 1)
the proposed project is compatible with the Downtown Dublin Zoning District in which it is
located with approval of a Conditional Use Permit; and 2) the design of the sign meets
the requirements of the Downtown Dublin Specific Plan.
G. It is consistent with the Dublin General Plan and with any applicable Specific Plans in
that: 1) the signage will promote orderly, attractive, and harmonious identification of the
businesses throughout the Downtown Dublin Specific Plan (DDSP) area as directed by
DDSP Section 4.4.6; and 2) the sign is consistent with the Downtown Dublin Specific
Plan Signage Design Guidelines in that the sign creates an identity marker for the
Downtown that is compatible with other high-quality signage including the Dublin
Boulevard identity markers and other civic directional signage in Dublin.
NOW, THEREFORE, BE IT RESOLVED that the City of Dublin City Council does hereby
make the following findings and determinations regarding the Site Development Review:
A. The Project, as conditioned, is consistent with the purpose of Chapter 8.104, with the
General Plan and with any applicable Specific Plans and design guidelines in that: 1) the
signage will promote orderly, attractive, and harmonious identification of the businesses
throughout the Downtown Dublin Specific Plan (DDSP) area as directed by DDSP
Section 4.4.6; and 2) the sign is consistent with the Downtown Dublin Specific Plan
Signage Design Guidelines in that the sign creates an identity marker for the Downtown
that is compatible with other high-quality signage including the Dublin Boulevard identity
markers and other civic directional signage in Dublin.
B. The proposal is consistent with the provisions of Title 8, Zoning Ordinance because: the
sign complies with the intent and purpose of Chapters 8.30 (Downtown Dublin Zoning
District) and 8.84 (Sign Regulations).
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C. The design of the project is appropriate to the City, the vicinity, surrounding properties
and the lot in which the project is proposed because: the sign is designed to be
consistent with the Downtown Dublin Specific Plan in that the sign creates an identity
marker for the Downtown that is compatible with other high-quality signage including the
Dublin Boulevard identity markers and other civic directional signage in Dublin.
D. The subject site is physically suitable for the type and intensity of the approved
development because the site: 1) is located adjacent to Interstate 680, which provides
excellent visibility for Downtown businesses; and 2) the sign is located in an area that
does not receive heavy through traffic and would not over-intensify the site with too much
development.
E. The Project, will not impact existing slopes and topographic features because no grading
will be required for the installation of the sign.
F. Architectural considerations including the character, scale, and quality of the design, site
layout, the architectural relationship with the site and other buildings, screening of
unsightly uses, lighting, building materials and colors and similar elements, result in a
project that is harmonious with its surroundings and compatible with other developments
in the vicinity because the sign is consistent with the Downtown Dublin Specific Plan
Signage Design Guidelines and the sign creates an identity marker for the Downtown
that is compatible with other high-quality signage including the Dublin Boulevard identity
markers and other civic directional signage in Dublin. The sign is proposed to be
constructed with attractive, durable materials, and conditions of approval will be in place
to ensure the ongoing maintenance and repair of the sign as needed. The height of the
sign is appropriate to provide visibility within the Specific Plan area and along 1-680.
G. Landscape considerations including the location, type, size, color, texture and coverage
of plant materials and similar elements have been incorporated into the project to ensure
visual relief, adequate screening and an attractive environment for the public because
the Applicant will install new trees and landscaping to compensate for landscaping that is
proposed to be removed on-site to accommodate installation of the sign.
H. The site has been adequately designed to ensure proper circulation for bicyclists,
pedestrians and automobiles because the sign is proposed to be located in an existing
planter area and will not impact site circulation.
BE IT FURTHER RESOLVED that the City of Dublin City Council does hereby find that
the Project is Categorically Exempt from CEQA, pursuant to CEQA Guidelines Section 15332,
In-Fill Development Projects. As further described in the project application and as illustrated in
the Project Plans, the project consists of a Conditional Use Permit and Site Development
Review Permit for the construction and ongoing operation of a regional-serving, freestanding
sign with a revised design. The project is consistent with the General Plan land use
designation of Downtown Dublin — Retail District and the Downtown Dublin Zoning District; the
project site is less than 5 acres in size and is surrounded by urban uses; it has no value as
habitat for endangered, rare or threatened species; approval of the project will not result in any
significant effects related to traffic, noise, air quality or water quality; and, the site can be
adequately served by all required utilities and public services.
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BE IT FURTHER RESOLVED that based on the findings above and whole of the record
for the Project, the City of Dublin City Council does hereby approve a Conditional Use Permit
and Site Development Review Permit for the construction and ongoing operation of a regional-
serving, freestanding sign with the revised design as shown on the project plans, dated
September 19, 2012, attached as Exhibit A, subject to the following conditions of approval:
CONDITIONS OF APPROVAL
Unless stated otherwise, all Conditions of Approval shall be complied with prior to the issuance
of building permits or establishment of use and shall be subject to Planning Division review and
approval. The following codes represent those departments/agencies responsible for monitoring
compliance of the conditions of approval: [PL] Planning; [B] Building; [PO] Police; [PW] Public
Works; [ADM] Administration/City Attorney; [FIN] Finance; [PCS] Parks and Community
Services; [F] Dublin Fire Prevention; [DSR] Dublin San Ramon Services District; [LDD]
Livermore Dublin Disposal; [CO] Alameda County Department of Environmental Health; [Zone
7] Alameda County Flood Control and Water Conservation District, Zone 7; [LAVTA] Livermore
Amador Valley Transit Authority; and [CMS] California Department of Health Services.
NO. CONDITIONS OF APPROVAL Agency When Source
Required,
Prior to:
GENERAL
1. Approval. This Conditional Use Permit/Site PL Ongoing Planning
Development Review approval for PLPA-2012-00042 is
for the establishment and operation of one regional
freestanding sign as permitted by the Downtown Dublin
Specific Plan. The regional sign shall conform to the
Project Plans (8 sheets) and three Color and Materials
boards prepared by Downtown Displays, dated
September 19, 2012, stamped approved and on file in
the Community Development Department as well as
the color and materials boards also on file.
2. Permit Expiration. Construction or use shall PL One year DMC
commence within one (1) year of Permit approval, or from 8.96.020.D
the Permit shall lapse and become null and void. approval
Commencement of construction or use means the
actual construction or use pursuant to the Permit
approval, or demonstrating substantial progress toward
commencing such construction or use. If there is a
dispute as to whether the Permit has expired, the City
may hold a noticed public hearing to determine the
matter. Such a determination may be processed
concurrently with revocation proceedings in appropriate
circumstances. If a Permit expires, a new application
must be made and processed according to the
requirements of the Ordinance codified in this
subsection.
3. Time Extension. The original approving decision- PL One year DMC
maker may, upon the Applicant's written request for an from 8.96.020.E
extension of approval prior to expiration, and upon the approval
determination that any Conditions of Approval remain
adequate to assure that applicable findings of approval
will continue to be met, grant a time extension of
approval for a period not to exceed 6 months. All time
extension requests shall be noticed and a public
hearing or public meeting shall be held as required by
the particular Permit.
4. Clarifications to the Conditions of Approval. In the PL Ongoing Planning
event that there needs to be clarification to the
Conditions of Approval, the Community Development
Director has the authority to clarify the intent of these
Conditions of Approval to the Applicant without going to
a public hearing. The Community Development Director
also has the authority to make minor modifications to
these Conditions of Approval without going to a public
hearing in order for the Applicant to fulfill needed
improvements or mitigations resulting from impacts to
this project.
5. Modifications. Any modifications to the approved Plan PL Ongoing Planning
Set shall be subject to review by the Community
Development Director. Modifications to the approved
Plan Set and/or to the specific conditions stated herein
may be considered by the Community Development
Director pursuant to Chapter 8.104 (Site Development
Review) of the Dublin Zoning Ordinance.
6. Approval Subject to Review. This approval shall be PL Ongoing Planning
subject to periodic review by the Community
Development Director to determine compliance with the
conditions of approval. Any violation of the terms or
conditions of this approval may be subject to the
issuance of a citation.
7. Revocable for Cause. This Conditional Use PL Ongoing Planning
Permit/Site Development Review approval shall be
revocable for cause in accordance with Chapter 8.84
(Sign Regulations) of the Dublin Zoning Ordinance.
PLANNING
8. Sign Maintenance. The regional freestanding sign PL Ongoing Planning
shall be well-maintained in an attractive manner and in
accordance with the approved plans. Any chipping,
cracking or weathering of the exterior finishes of the
sign shall be repaired in a timely manner.
9. Landscaping. Landscaping shall be installed as PL Ongoing Planning
shown on Sheet 8 of the Project Plan Set and shall be
maintained with live plant material in an attractive
manner at all times.
10. Approval from California Department of PL Issuance of Planning
Transportation. The Applicant is required to obtain all Building
necessary permits from the California Department of Permit
Transportation (CalTrans) prior to approval of the
building permit for the freestanding sign.
11. Tenant Sign Panel Design Guidelines. The following PL Ongoing Planning
requirements apply to individual tenant sign panels on
the regional freestanding sign:
A. Individual sign panels are available only for
businesses located in the Downtown Dublin
Specific Plan (DDSP) area as defined in the DDSP
document.
B. Individual businesses shall be allowed to rent up to
two sign panels only, no more than one per side.
C. The top sign panel shall be reserved for an anchor
business located in the DDSP area (i.e. a business
with a minimum of 20,000 square feet of gross floor
area).
D. Each rentable panel has required margins around
the panel defining the maximum space for graphic
layout. These parameters are defined in the
specification drawings. The top panel only is
designed to allow for an extended logo element
above the sign panel. This element must be
compatible with the overall design of the display.
E. The sign panel graphics shall display only the
business name and/or ancillary trademark graphics
in one or two lines. Services, phone numbers,
websites, and other advertising copy are not
permitted. All graphic layouts are to be approved
prior to manufacturing and installation.
F. Construction of all tenant lettering and graphics to
be of highest quality meeting all UL requirements,
building codes, local codes, etc. The construction
of all tenant signage shall be warranted for five
years.
G. Tenant signs to consist of individual illuminated
letters. Letter depth is not to exceed 5 inches.
H. Cabinet signs or background panels are not
allowed.
I. Exposed neon or lighting elements are not allowed.
J. Animated or changeable copy signs are not
allowed.
K. All tenant sign panels are required to obtain a
Zoning Clearance from the City of Dublin Planning
Division. Signs will be reviewed for conformance
with the Project Plans.
L. Background color of sign panel may not be painted
or modified and shall remain in conformance with
the Project Plans.
M. All sign panel surfaces shall be restored to as-new
condition upon removal of tenant signage.
N. Bottom sign panel can be design either as a split
panel for two tenants or as a single panel for one
tenant.
12. Sign Structure Interior Illumination. The interior PL Ongoing Planning
illumination of the sign structure can change to be
seasonally appropriate. However, the default
illumination shall be a subtle, warm white or a slow
changing subtle color palette. The speed of the
animation will not be discernible to the passerby. The
interior illumination shall not be constantly changing at
a fast rate or employ a strobe effect.
13. Site Lighting. Installation of the regional freestanding PL/PW Prior to Planning,
sign will require the removal one parking lot light fixture. Building Public
The Applicant shall be responsible for ensuring the Permit Final Works
minimum security lighting of 1 FC on average in the
vicinity of the freestanding sign. A photometric plan
shall be provided that illustrates that this lighting level
can be achieved with upgrading the wattage of the
existing light fixtures already on site, light generated by
the freestanding sign itself, with the installation of an
additional fixture, or a combination of these
approaches. Planning Staff will review and approve the
lighting plan and the lighting installation prior to finaling
the Building Permit.
PUBLIC WORKS
14. New Stop Sign. Provide a stop sign and pavement PW Prior to Public
marking on the most easterly drive aisle near the Building Works
proposed freestanding sign location to avoid any sight Permit Fianl
distance issues as a result of the sign location.
BUILDING
15. Building Codes and Ordinances. All project B Through Building
construction shall conform to all building codes and Completion
ordinances in effect at the time of building permit
issuance.
16. Building Permits. To apply for building permits, B Issuance of Building
Applicant/Developer shall submit five (5) sets of Building
construction plans to the Building Division for plan Permits
check. Each set of plans shall have attached an
annotated copy of these Conditions of Approval. The
notations shall clearly indicate how all Conditions of
Approval will or have been complied with. Construction
plans will not be accepted without the annotated
resolutions attached to each set of plans.
Applicant/Developer will be responsible for obtaining
the approvals of all participation non-City agencies prior
to the issuance of building permits.
17. Construction Drawings. Construction plans shall be B Issuance of Building
fully dimensioned (including building elevations) Building
accurately drawn (depicting all existing and proposed Permits
conditions on site), and prepared and signed by a
California licensed Architect or Engineer.
PASSED, APPROVED AND ADOPTED this 20th day of November 2012, by the following vote:
AYES: Councilmembers Biddle, Hart, and Hildenbrand
NOES: Councilmember Swalwell, and Mayor Sbranti
ABSENT: None
ABSTAIN: None
Mayor
ATTE T:
City Clerk
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