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Home My WebLink About8.1 Summer 2012 Quarterly Rpt N ON''�, � AGENDA STATEMENT HERITAGE AND CULTURAL ARTS COMMISSION MEETING DATE: December 13 2012 SUBJECT: Summer 2012 Quarterly Report Prepared by Ann Mottola, Heritage and Cultural Arts Manager ATTACHMENTS: 1. Cultural Arts Classes Registration Report—Summer 2012 RECOMMENDATION: Receive Report FINANCIAL STATEMENT: None DESCRIPTION: The Heritage and Cultural Arts Division strives to develop quality programs that strengthen community image, preserve the City's heritage, provide cultural experiences and encourage appreciation of the arts. This is accomplished by providing diverse program offerings for youth and adults in the disciplines of music; dance; fine arts; and visual and performing arts. The Division also provides a variety of programs at the Heritage Park and Museums to support education and stewardship of the City's historic collections. Following is a summary of programs conducted during summer 2012. CULTURAL ARTS CLASSES Cultural Arts classes provide a unique social setting for meeting new people or sharing cultural arts experiences with friends and family members. The variety of classes offered provides opportunities for community members of all ages to attempt new experiences or refine current artistic and performance skills. Classes are taught by contracted specialty instructors and are offered from four to eight weeks in duration. During the summer quarter, the Heritage and Cultural Arts Division also offers contracted camp-format programs. These programs typically are a week in duration and meet on a daily basis. During summer 2012, sustained interest continued in several classes that have been offered year-round. These include Hip Hop and Ballet classes as well as the Kindermusik TM class series. Several new courses were offered this quarter. The most popular include Still Life Drawing, Superhero Cartoon and Pastel Drawing Workshops. The All 4 Dance Camp was the highest attended cultural camp program with thirty residents. Tri-Valley Young Performers engaged twenty youth in their Annie Jr. Performance Musical Theatre Camp. A total of 327 participants registered for Cultural Classes during summer 2012. The decrease in number of registrants and classes is due, in part, to instructor unavailability for four piano/keyboard classes that have been traditionally offered during this quarter. Overall, the average number of participants has also decreased. COPIES TO: ITEM NO: 8.1 GAHERITAGE COMMISSION WGENDA_STMTS\2012\12-13-12 Summer Quarterly Report.docx SUMMER QUARTER COMPARISON: Attendance •- 2012 2011 2010 2009 2008 Resident 255 349 282 307 281 Non Resident 72 77 88 97 68 Total Registration 327 426 370 404 349 Classes Held 36 44 45 38 32 AVG Registration per Class 9.08 10.65 8.22 10.63 10.91 Classes Offered 52 52 55 47 41 Classes Held 36 40 45 38 32 Cancellation Rate 31% 23% 18% 19% 22% HERITAGE PROGRAMS Visitors The "Visitors Comparison" records the number of people who visit the Heritage Park and Museums as part of a formal tour or as a walk-in guest. This measurement also includes those who experience the Heritage Park and Museums as a participant in one of the many community events hosted at the site by the City. Tours are also tracked to differentiate between those tours that are a school group or those that are for some other formal or informal community group. The Heritage Park and Museums hosted one school tour and five community group tours during the Summer Quarter. There were also 998 walk-ins during regular business hours and during special event programs. One of the community group tours was a Guide Dog Training requested through East Bay SPCA. The Heritage Park and Museums played host to the All-America City Anniversary event in celebration of the City's 30th anniversary of incorporation and the designation as an All America City. This family- friendly event took place on Saturday, July 21 from 11:00 a.m. to 3:00 p.m. An estimated 3,000 people attended the event. The Museums were open to visitors during the event, and the facility grounds were used extensively to create a quintessential American experience with watermelon eating contests, sack races and other children's games; hot dogs and root beer; wagon and tractor rides; and a blues concert featuring Zakiya Hooker. VISITORS A' VIA 1 i • • • D Adult—Tour 58 158 18 234 73 220 76 68 437 Child—Tour 216 466 43 725 150 360 45 75 630 Walk-In 60 375 998 1,433 87 329 690 426 1532 Special Events 228 11000 3,000 4,228 450 635 2000 1800 4885 Total Visitors 562 1,999 4,059 1 6,6201 760 1 1,544 2,811 2,369 1 7,484 School Tour 6 17 1 24 3 18 1 2 24 Community Tour 0 5 5 10 2 5 4 3 14 Total Tours 6 22 6 341 5 23 51 5 38 2 of 4 Exhibits "Exhibit Attendance" captures the number of individuals who visit a special exhibit as part of a formal tour, as a walk-in guest, and those who visit during special events when the Museums are open to the public. "We Can Build, We Can Fight: The U.S. Navy Seabees in WWII Dublin" opened in the Murray Schoolhouse on April 29, 2012. This exhibit's original closing date of July 21, 2012 was extended to September 1, 2012 due to its popularity with the community. The exhibit featured historical documents, photographs and artifacts from the recently acquired Camp Parks Collection as well as first person narratives demonstrating who the Seabees were, why their motto was "Can do!" and what they did while on base in Dublin. Attendance SEABEES: Exhibit Oct- mw r Mar Jun Sep Dec • E .. Tours N/A 883 38 921 N/A N/A N/A N/A Walk-In N/A 998 375 1,373 N/A **524 **221 N/A 745 Special Events *100 554 180 834 *100 **197 N/A N/A 297 Total Visitors 100 2,435 593 3,128 100 1 721 1 2211 0 1 1,042 * The Dublin San Ramon Women's Club's local elementary school art contest hangs in the "Little Classroom"March—April. ** The Heritage Center curated the exhibit "Donlon; From Derryshannoge to Dublin"which opened in April and ran through July 2011. NA No exhibits during this time. Volunteers There are currently 61 volunteers on the active Heritage Park and Museums volunteer roster. This group provides approximately 54 volunteer hours per week to support the Museum on a regular basis. The Museum volunteers also coordinate quarterly work parties, facilitate reserved tours, assist at special events and hold monthly meetings. The Heritage Park and Museums also receives regular volunteer service from Dublin High School, Dougherty Valley High School, and Foothill High School in Pleasanton. Each of these schools provides twenty-five student volunteers for each of the City's quarterly events at the Museum. Interns are also coordinated on a regular basis to work for school credit on a variety of projects to enhance the Museum. Some of these projects have included: • Maggie Stockel, Museum Studies Graduate Program, San Francisco State University, worked on the newly acquired Camp Parks collection to develop the Seabees exhibit. • Rita Zsollos conducted an oral history interview with Carol Kolb Strom and from that, developed a tour for a 4th grade audience. 3 of 4 VOLUNTEER • A' • 1 1 Volunteer Guild 600 730 756 2,086 63 228 120 378 789 Student Volunteer 29 80 20 129 18 27 0 27 72 Intern 60 60 20 140 60 60 0 60 180 Total Hours 689 870 796 2,355 141 315 120 465 1,041 FACILITY RENTALS St. Raymond Church has been available to the public for private rental since prior to the expansion of the Heritage Park and Museums. The Sunday School Barn became available for private rentals on May 1, 2012. During the first two months of availability, there were fifteen rentals at the barn. FACILITY RENTALS Comparison 1 1 St Raymond 11 6 7 24 Church E Sunday school 0 15 5 20 Q a , Barn >�. § ? F Total Rentals 11 21 12 44 RECOMMENDATION: Staff recommends that the Heritage and Cultural Arts Commission receive the report from Staff. 4 of 4 CULTURAL ARTS ACTIVITIES -SUMMER SESSION Total Resident Non-Resident Adult Tap 1 15 5 10 Adult Tap II 5 5 0 All 4 Dance Camp 30 22 8 Annie Jr. Performance Musical Theatre Camp 20 12 8 Beginning Ballet I &Tap 121 10 2 Beginning Irish Dance 8 4 4 Boogie with Your Baby 6 4 2 Break Dance Basics 5 41 1 Discover the Artist in You 10 10 0 Fairytale Princess Camp NEW 3 3 0 Guitar & Bass 1 9 8 1 Guitar& Bass II 1 1 0 Guitar and Bass IIA 11 1 0 Hip Hop Dance for Children and Tweens 13 7 6 Hip Hop Dance for Children and Tweens 9 5 4 Hip Hop for Teens &Adults 3 3 0 Improv Comedy Camp 8 2 6 Introduction to Drawing 10 10 0 Introduction to Drawing 4 4 0 Introduction to Watercolor 9 9 0 Introduction to Watercolor 4 4 0 Irish Dance - Teens/Adults 7 1 6 Kindermusik (TM) Adventures for Preschoolers: On the Road 41 2 2 Kindermusik (TM) Adventures Peekaboo, I Love You! 3 3 0 Kindermusik (TM) Family Adventure; Creatures of the Ocean 10 8 2 Kindermusik(TM) Adventures for Toddlers; Creatures of Ocean 12 9 3 Little Hands Art Class 9 9 0 Little Hands Art Class 111 10 1 Pastel Drawing Workshop; Culinary Mischief NEW 9 9 0 Pee Wee Art Time 10 8 2 Pee Wee Art Time 10 9 1 Pre-Ballet 10 8 2 Pre-Ballet II &Tap 10 10 0 Pre-Ballet 11 &Tap 121 12 0 Still Life Drawing Workshop NEW 131 12 1 Superhero Cartoon Workshop NEW 121 12 0 Belly Dance: Fun & Fitness 0 01 0 Irish Dance- Teens/Adults 0 0 0 Hip Hop Camp 0 0 0 Musical Performance Camp 0 0 0 Pop Stars Camp 0 0 0 Be the Star You Are- Dublin's Talent 01 0 0 Give me a "C"for Cheerleading 01 0 0 Intermediate Irish Dance 01 0 0 KinderDrama 0 0 0 Kindermusik Adventures for Preschoolers: On the Road 0 0 0 Kindermusik Adventures Peekaboo, I Love You 0 0 0 Kindermusik Adventures for Toddlers: Creatures of Ocean 0 0 0 Porn Squad 01 0 0 Twist and Shout with Your Tot 01 0 0 Young Rembrandts at Sea 0 0 0 Break Dance Basics for Teens 0 0 0 Grand Total 327 255 72 ATTACHMENT