HomeMy WebLinkAbout8.2 LiveHealthy "10wkWellnessChallenge" I
I
I
n�
AGENDA STATEMENT
CITY OF PARKS AND COMMUNITY SERVICES COMMISSION
DUBLIN MEETING DATE: February 11, 2013
SUBJECT: The Live Healthy Dublin "10 Week Wellness Challenge"
Micki Cronin,Assistant Director of Parks and Community Services
I�
I
ATTACHMENTS: "10 Week Wellness Challenge" Flyer
�I
RECOMMENDATION: Staff recommends the Parks and Community Services Commission
receive the report.
FINANCIAL STATEMENT: Staff will implement the program using existing resources allocated
in the Fiscal Year 2012-2013 budget, augmented with sponsorships
from ValleyCare ($5,000) and Kaiser Permanente ($2,500).
DESCRIPTION: After presenting the City Council with various options on June 19,
2012, it was decided to partner with Live Healthy America, an online, nationwide, team-centric wellness
program that motivates, educates, and empowers residents to achieve optimal health through its
customized wellness challenges. From March 17 through May 25, 2013, the City of Dublin will be
offering a "10 Week Wellness Challenge." By bringing together teams of friends, families, neighbors, and
co-workers, Live Healthy Dublin will create a lifestyle of healthy habits, physical activity, improved
nutrition, and weight loss.
" - educational program
The 10 Week Wellness Challen a will be a team centered physical activity and edu p g
g pY
that will assist the participants and teammates in making positive changes that lead to a healthier
lifestyle.
The participants register online and receive the following resources and tools to make staying motivated
easy:
• A Live Healthy training t-shirt
• Unlimited access to the online resource center,which includes training and nutrition software
• Weekly motivational and informative emails
• Activity suggestions, nutrition, and recipe tips via the website
• Personalized online tracking page and journal
• A one-year subscription to a national lifestyle magazine
• Educational sessions and active meetings
COPIES TO:
ITEM NO: 8.2
G:\COMMISSIONS&COMMITTEES\PARKS COMMISSION\AGNDSTMT\2013\2-11-13 Item 8.2 Live Healthy Dublin.doc
Teams will be categorized as to their level of activity (beginner, intermediate, advanced) and their
affiliation (business, school, friends and family). Each team member will set a goal of (weight loss or
increased physical activity).
How to Participate and Sign Up
• Become a Team Captain
• Choose one to nine individuals to be on your team
• The Captain will collect team members' email addresses,t-shirt sizes and fees
• Choose a team name. Get creative!
• Register your team at www.liveheaIthydublin.com
o Enter the City's group registration ID: LHDUBLIN to get started, and follow the prompts
Marketing
The Live Healthy Dublin "10 Week Wellness Challenge" has been and will continue to be promoted in a
variety of ways. A "Live Healthy Dublin" Facebook page has been set up, and residents are invited to
"like" the page in order to receive regular updates. Postcards and brochures have been distributed to
City facilities, Dublin schools, the Chamber of Commerce, the Neighborhood Watch program, and local
businesses. A Vertical Response message will be sent to all Dublin residents who have participated in
Parks & Community Services activities; the Library's Lobby display case is featuring a two-week display
on the Challenge; information will be in the Spring Activity Guide; and a press release and a newsflash
will be distributed to local media outlets.
Event Wrap-Up
The "10 Week Wellness Challenge" will run from March 17 through May 25, 2013, with a closing event
at the Dublin Farmer's Market on May 30, 2013. At this event, the City will announce the winning
II
teams, based on how many of their goals were reached during the challenge.
RECOMMENDATION: Staff recommends that the Parks and Community Services
Commission receive the report.
I
I
I
I'
L
i
2of2
I
MARCH OM, up
i0jr) the
h(OD I I n
17- MAY 2 , 2013
it
r
,.
I
�'VV�j C ITY OF
�l���i!� DUBLIN
HALLENGE
Choose to Live Health
The 10 Week Wellness Challenge is a fun,inspirational way to make positive
changes toward living a healthier and happier life! The Challenge is a great
way to team up with co-workers,family or friends to get active,lose weight
and eat better! Team Up and Join the Challenge!
Team U
Form a team of 2-10 individuals.
Team captain must have an e-mail address.
Choose a team name.Get creative—there will be prizes for the
most creative name!
� t
Gather your team members'e-mail addresses&T-shirt sizes.
'Magazine sw tlon is vaWed at$7.K
Register & Win *itwwwlive%afthXameftamgAmerd0W
aA)sa0w1wr01a.pe#for rebate and
The team captain will go to www.livehealthydublin.com s, «Pt'°"
to register your team.
0 Enter your Group Registration ID:LNDUBLIN to get started.
FREE u The entry fee is$5 for the first 250 participants to register, RE shi shipping
g
rA
I,
I�