HomeMy WebLinkAbout8.1 CC Strategic Plan Update Ate.:
AGENDA STATEMENT
CITY OF HERITAGE AND CULTURAL ARTS COMMISSION
DUBLIN MEETING DATE: March 14, 2013
SUBJECT: City Council Ten-Year Strategic Plan — Fiscal Year 2013-2014
Update
Prepared by Amy Cunningham, Assistant to the City Manager
ATTACHMENTS: 1) Ten-Year Strategic Plan, Fiscal Year 2013-2014 Update—
Including City Council Proposed Changes as of March 2,
2013
2) Ten-Year Strategic Plan, Fiscal Year 2011-2012 Adopted
RECOMMENDATION: Receive Report.
FINANCIAL STATEMENT: None
DESCRIPTION: The City Council is in the process of reviewing and updating the
Ten-Year Strategic Plan for Fiscal Year 2013-2014. On a bi-annual basis following a City Council election,
the City conducts special workshops to update the City Council's adopted Strategic Plan. One
component of this process is a Joint Workshop with the Commissions to discuss how the Commissions
can best support the Strategic Plan Strategies adopted by the City Council. In the month of January,
2013, the City Council's strategic planning consultant, Sherry L. Lund, provided the City's Commissions
with an orientation on the strategic planning process and the scope of the Commission's duties in
preparation for the upcoming Joint Workshop.
On Saturday, March 2, 2013, the City Council met to discuss the Strategic Plan; progress on the
Strategies identified in the Strategic Plan; and desired changes to the Strategic Plan for Fiscal Year 2013-
2014. The City Council's preliminary changes are identified in yellow in Attachment 1.
On Saturday, March 23, 2013, the City Council will hold a second workshop to discuss the proposed
Strategic Plan with the City's Commissions. The City Council will lead a conversation about how the
Commissions can support the City Council's proposed Strategies.
RECOMMENDATION: Staff recommends that the Heritage and Cultural Arts Commission
receive the report.
COPIES TO:
ITEM NO: 8.1
GACOMMISSIONS&COMMITTEES\HERITAGE COMM ISSION\AGNDSTMT\2013\03-14-13 Item 8.1 CC 10Yr Strat Plan-FY13-14 Update.doc
.�U
CITY OF
DUBLIN
City of Dublin Ten Year Strategic Plan
Proposed Fiscal Year 2013-2014
(Inclusive of City Council Proposed Changes as of March 2,2013)
MISSION
The City of Dublin promotes and supports a high quality of life which ensures a safe and secure environment that
fosters new opportunities.
VISION
Dublin is a vibrant city committed to its citizens, natural resources and cultural heritage. As Dublin grows, it will
balance history with progress, to sustain an enlightened, economically balanced and diverse community.
Dublin is unified in its belief that an engaged and educated community encourages innovation in all aspects of City
life, including programs to strengthen our economic vitality, and support environmental stewardship and sustainability
through the preservation of our natural surroundings. Dublin is dedicated to promoting an active and healthy lifestyle
through the creation of first-class recreational opportunities, facilities and programs.
VALUES
Our Values in Building Community
• Promote locations and events that bring people of all ages together.
• Provide more venues for family-based activities.
• Foster heritage and cultural development.
Our Values in Ensuring a Safe Community
• Provide high quality police and fire services to insure the safety of the citizens living in the community.
• Provide education and training to residents and businesses that would promote public safety.
Our Values in Guiding Development
• Assure that development contributes positively to the City's fiscal health.
• Support pedestrian-friendly development, transit-oriented development, green building and environmental
responsiveness.
• Promote high quality design and architectural standards in private development and in all public facilities.
1
ATTACHMENT 1
Develop transportation systems that facilitate ease of movement throughout the City.
Our Values in Governing
• Commit to openness and responsiveness to the public and community.
• Operate at all times with honesty and integrity.
• Exercise fairness in consideration of issues.
• Provide a high level of customer service and responsiveness from City staff to citizens.
• Embrace technology to improve effectiveness and efficiency.
• Strive to build an informed community through communication.
Our Values in Relating to Other Communities and Entities
• Encourage collaboration and communication with other communities on issues of mutual concern.
• Encourage public and private partnerships of mutual benefit.
STRATEGIES
1. Pursue economic development initiatives that attract new businesses while strengthening and supporting
existing businesses.
a. Develop programs that create and retain jobs, as well as increase sales tax revenue.
b. Create programs that support small businesses in Dublin.
c. Focus business development efforts on Primary Development Areas and adjacent properties.
d. Retain, attract and support innovative companies.
2. Continue to strengthen the identity and aesthetic appeal of the downtown.
a. Facilitate and encourage continued investment in Downtown Dublin.
b. Continue to work with private property owners to renovate or update retail areas.
3. Create a community that supports environmental sustainability and provides an open space network that
ensures environmental protection and provides public access where appropriate.
a. Establish Open Space Area in western hills.
b. Create Open Space connections and trails where appropriate.
c. Implement open space policies of the Eastern Dublin GPA/ Specific Plan.
d. Explore and implement strategies that enhance environmental sustainability.
4. Develop dynamic and unique community recreational and cultural opportunities in the region.
a. Expand and enhance Dublin Heritage Park and Museums.
b. Develop a state-of-the-art recreation programs and facilities .
c. Identify opportunities for development of a unique passive park/recreation facility.
2
5. Identify new and/or enhanced opportunities for community promotion, marketing, engagement and outreach.
Develop City wide EOMMUMmEation and eutreaEh pFE)gFaFfls that pFevide fffflneEliVity with OLIF Fesident5
a. Enhance awareness of City amenities, activities, and programs to a wide variety of audiences.
CITY OF
DUBLIN
City of Dublin Ten Year Strategic Plan
Adopted Fiscal Year 2011-2012
Preliminary Update for Fiscal Year 2012-2013 & Fiscal Year 2013-2014
STRATEGIES
STRATEGY#1: Pursue economic development initiatives that attract new businesses while
strengthening and supporting existing businesses.
STRATEGIC GOAL#7A: berrelop programs that create and retain jobs,as well as increase sales fax revenue.
® •� Mill z as
1. 201 Z 2013 Facilitate roundtables with commercial brokers and the development community. Complete by
06/30/13
2. 1 2012-2013 1 Develop business meetings/summits with property owners around key areas of interest. Complete by
06/30/13
3.
2011-2012 Develop an Economic Development Strategy. Complete
4. 1 2011-2012 Continue to develop economic incentives for retail, office, restaurants, and industrial users. Complete
5. 2011-2012 Identify partnership opportunities with the Dublin Chamber of Commerce to assist small businesses. Complete
_-- ______.___........__..----.;_. _____....______...._.-.._ _------ _—-------.._.........._..----------______-----..._
6. 2011-2012 I Explore a Shop Local Holiday Campaign. Complete
7. 2011-2012 Update the Facade Improvement Program. Complete
... ........ ......
8 2010-2011 Execute Business Visitation Program Complete
9. 1 2010-2011 Work with DSRSD to develop sewer incentive program. Complete
3
STRATEGIC GOAL#18: Create programs that support small businesses in Dublin.
is a 41 , ! I .
1. 2013-2014 ? Develop on-line building inspection scheduling. New
2. 2012-2013 3 Amend Zoning Ordinance to streamline entitlements for Commercial Day Care facilities. Underway
3
3. 2012-2013 Facilitate roundtables with commercial brokers and the development community. Complete by
06/30/13
4. ! 2012-2013 Develop business meetings/summits with property owners around key areas of interest. Complete by
06/30/13
5. ! 2012-2013 Develop on-line access to plan check comments for active building permit applications.pest of Complete by
p'aI9 EheE', 06/30/13 EOfflFnemts.
6. 2011-2012 Develop an Economic Development Strategy, Complete
7. 2011-2012 Develop a Design Awards Program to recognize new and remodeled projects of special quality. Complete
8. 2011-2012 Identify partnership opportunities with the Dublin Chamber of Commerce to assist small businesses. Complete
9. 2011-2012 Explore a Shop Local Holiday Campaign. Complete
10. 2011-2012 Update the Facade Improvement Program. _ Complete
11. 1 2010-2011 Explore the feasibility of an ordinance that would encourage existing and future commercial Complete
locations,which have adequate enclosure space,to provide recycling services.
12. 2010-2011 Explore an environmental recognition program for targeted program practices for Dublin businesses. Complete
13. 2010-2011 Develop a Business Anniversary Awards Program. Complete
14. 2010-2011 ' Work with DSRSD to develop sewer incentive program. Complete
15. 2010-2011 Develop a template recycling plan to be shared with the commercial sector to increase recycling. Complete
STRATEGIC GOAL#1C: Focus business development efforts on Primary Development Areas and adjacent properties.
(Proposed City Council:addition March 2 2013)
STRATEGIC GOAL#11): Retain, attract a nd support innovative companies.
(Proposed City Council addition March 2 2013)
4
STRATEGY#2: Continue to strengthen the identity and aesthetic appeal of the downtown.
STRATEGIC GOAL#2A: 'Facilitate and encourage continued investment in Downtown Dublin.
11. 2012-2013 Ensure completion of Golden Gate Drive Downtown Pedestrian Connection Project. Underway
3
2. 2011-2012 Oversee construction of St. Patrick Way between Golden Gate Drive and Regional Street. Underway
3. 2012-2013 Facilitate roundtables with commercial brokers and the development community. Complete by
06/30/13
4. 2012-2013 Develop business meetings/summits with property owners around key areas of interest. Complete by
06/30/13
5. 2011-2012 Institute Design Awards Program to recognize new and remodeled projects of special quality. Complete
i
6. 2011-2012 Continue to develop economic incentives for retail, office, restaurants, and industrial users. Complete
7. 2011-2012 Update the Fa4ade Improvement Program. Complete
8. j 2010-2011 Work with Chabot/Las Positas to find location for District Office/Learning Center. Complete
a
9. 1 2010-2011 Develop a Downtown Business Attraction Plan. Complete
10. 2010-2011 Explore beautification programs(i.e.fa4ade improvements,design assistance, etc.)for commercial Complete
areas along Dublin Boulevard between Dougherty Road and San Ramon Road and Downtown Core
area.
11. 2010-2011 Update Downtown West Dublin BART and San Ramon Specific Plans into one comprehensive Plan Complete
that addresses the entire Downtown Area.
12. 2009-2010 Develop Economic Incentive Program. Complete
13 2008-2009 Facilitate the selection of public art for three(3) Private Development projects. Complete
14. 2008-2009 Prepare Community Design Element for General Plan. Complete
15. 2007-2008 Work with Dublin Honda on development options for Amador Plaza site. Complete
16. 2006-2007 Develop Historic District Master Plan for Dublin Blvd./Donlon property and implement Specific Plan, Complete
if required.
17. 2006-2007 Work with property owner of Ralph's Grocery store to identify replacement alternatives. Complete
18. 2005-2006 Complete Senior Housing Project. Complete
--._....._..._...__..__........__... -._.......--...----........................_....__.._... _..__...._......_...................._.........__---.--
i
19. ! 2005-2006 Complete construction of new Senior Center and prepare for operation of new facility. Complete
20. 1 2005-2006 Work with Dolan Lumber owners to facilitate development opportunities. Complete
21. 2005-2006 Negotiate Lease Agreement and resolve funding for the West Dublin BART project. Complete
122. 2005-2006 Install lighting at approaches to the 1-680 Freeway Underpass Art Projects. Complete
23. 2005-2006 j Develop and implement program to keep trucks out of shopping centers and overnight parking. Complete
5
10 STRATEGIC GOAL#28: Continue to work with private property owners to renovate or update retail areas.
2'01'C12012" Institute Design Awards Program to recognize new and remodeled projects of special quality. Complete
Complete
2. 2011-2012 Continue to develop economic incentives for retail,office, restaurants,and industrial users.
3. 2011-2012 Update the Fa�acle Improvement Program. Complete
4. 2010-2011 Work with Chabot Las Positas to find location for District Office Learning Center. Complete
5. 2010-2011 Develop a Downtown Business Attraction Plan. Complete
6. 2010-2011 Explore beautification programs(i.e.fa�acle improvements,design assistance,etc.)for commercial Complete
areas along Dublin Boulevard between Dougherty Road and San Ramon Road and Downtown Core
7. 2010-2011 Update Downtown West Dublin BART and San Ramon Specific Plans into one comprehensive Plan Complete
that addresses the entire Downtown Area.
Develop Economic Incentive Program.
8. 2009-2010 Complete
Complete
9. 2009-2010 Examine parking requirements to streamline development review and encourage businesses to
locate within the City of Dublin.
10. 2008-2009 Prepare Community Design Element for General Plan.
Complete
11. 2007-2008 Work with Dublin Honda on development options for Amador Plaza site. Complete
12. 2006-2007 Work with property owner of Ralph's Grocery store to identify replacement alternatives. Complete
13. 2005-2006 Work with Dolan Lumber owners to facilitate development opportunities.
Complete
14. 1 2005-2006 Negotiate Lease Agreement and resolve funding for the West Dublin BART project. Complete
15. 2004-2005 Investigate Options for Shamrock Village. Complete
16. 2004-2005 Work with Shamrock Village to facilitate improvement to the Center. Complete
6
STRATEGY#3: Create a community that supports environmental sustainability and provides an
open space network that ensures environmental protection and provides public
access where appropriate.
[STRATEGIC GOAL#3A:- Establish Open Space Area in western hills.
1. 2011-2012 Coordinate with East Bay Regional Parks District on the opening of the Dublin Hills Regional Park. Complete.
2. 2004-2005 Work with East Bay Regional Parks District to complete negotiations for land acquisition or obtain Underway
conservation easement to provide public access in the western hills for an Open Space Area.
3. 2004-2005 Identify and secure sources of funding for land acquisition in the western hills for an Open Space Underway
Area.
4. 2004-2005 Upon completion of land acquisition in the western hills, prepare an Open Space Master Plan and No Progress
appropriate CEQA documents.
STRATEGIC GOAL#38: Create open space connections and traits where appropriate.
MOMMMM 0
1 2001-2002 Complete U.S.Army Reserve Camp Parks General Plan and Specific Plan Amendments. Underway
.....................
2. 2011-2012 Oversee construction of the Alamo Canal Trail Under 1-580. Complete
3. 2007-2008 Complete GPA Study on the Transportation Corridor Right-of-Way. Complete
4. 2006-2007 Work with EBRPD and the City of Pleasanton to conduct a preliminary engineering study and identify Complete
funding sources to facilitate the connection of Alamo Canal Trail under 1-580 to Pleasanton trails.
.......................................... .................
5. 2006-2007 Complete review of Moller Annexation and General Plan and Specific Plan Amendments. Complete
6. 2005-2006 Complete General Plan and Specific Plan Amendments for Eastern Dublin Property Owners Annexation Complete
Area.
7. 2005-2006 l Complete Review of Mission Peak Annexation and General Plan and Specific Plan Amendments. Complete
.............
7
STRATEGIC GOAL#3C: Implement open space policies of the Eastern Dublin GPA I Specific Plan.
•a•f a �• a o >� �<
1. 2001-2002 Complete U.S.Army Reserve Camp Parks General Plan and Specific Plan Amendments. Underway
2. 2005-2006 Complete General Plan and Specific Plan Amendments for Eastern Dublin Property Owners Annexation Complete
Area.
3. 2005-2006 Complete Review of Mission Peak Annexation and General Plan and Specific Plan Amendments. Complete
4. 2006-2007 Complete review of Moller Annexation and General Plan and Specific Plan Amendments. Complete
STRATEGIC GOAL#3D: Explore and implement strategies that enhance environmental sustainability.
1. 2012-2013 Work with Dublin San Ramon Services District on expansion of the recycled water irrigation system to Underway
Kolb,Stagecoach and Alamo Creek Parks.
2. 2012-2013 Develop an environmental recognition program for targeted program practices for Dublin businesses. Underway
3. 2012-2013 Complete Central Irrigation Control Upgrades. Underway
4. 2012-2013 Develop and implement composting programs at all Dublin Unified School District Middle Schools. Underway
5. 2012-2013 Coordinate Energy Audit Outcomes. Underway
6. 2012-2013 Partner with California Youth Energy Services to provide energy savings to residents. Underway
7. 2012-2013 Construct by-pass storm drain on San Ramon Road between Shannon Avenue and Silvergate Drive. Underway
8. 2011-2012 Create new Energy Conservation and Generation Element of Dublin General Plan. Underway
9. 2012-2013 Explore changes to City policy documents to implement One Bay Area's Sustainable Communities Complete by
Strategy. 06/30/13
10. 2012-2013 Expand the Dublin Unified School District Recycling Contest to the middle schools. Complete by
;
06/30/13
11. 2012-2013 Explore a collaborative effort with Dublin San Ramon Services District to educate the commercial Complete by
j community about water conservation. 06/30/13
12. 2012-2013 Update the Climate Action Plan(CAP). mm Complete by
06/30/13
13. 2012-2013 Coordinate implementation of the City's Trash Reduction Plan. Complete by
06/30/13
14. 2012-2013 Establish storm drain capture project to assist with trash reduction. Complete by
06/30/13
8
15. > 2011-2012 Create new Water Conservation and Management Element of Dublin General Plan. Complete by
06/30/13
16. 2012-2013 Develop an ordinance that requires existing and future commercial locations,which have adequate Complete
enclosure space,to provide recycling and composting services.
17. 2012-2013 Develop and implement an organics collection program at all City facilities. Complete
18. 2012-2013 Develop and implement a green fleet administrative policy. Complete
.....__-...........-.........................._._......-..__.-._-..........................---....---------- - - — — -- _--------- ----------------—- —
19. 2012-2013 Develop and implement a contract amendment with Amador Valley Industries that lowers the cost of Complete
garbage collection services to ensure economic sustainability of the DUSD recycling and composting
1 programs.
1
20. 2012-2013 Develop and implement composting programs at Dublin Unified School District elementary schools. Complete
s
21. 2012-2013 Explore opportunities to provide a collection point for discarded pharmaceuticals. Complete
r22 2012-2013 Work with StopWaste to educate the community on the countywide bag ban Complete
23. 2012-2013 Work with PG&E to promote energy savings programs. Complete
24. 2012-2013 Develop a community e-waste recycling opportunity outreach program. Complete
- ----_..._........._............................................. _
25. 2011-2012 Develop a tobacco retailer license system. Complete
1
26. 2011-2012 Develop zoning restrictions that would require a Conditional Use Permit for businesses to sell Complete
tobacco products within 1,000 feet of schools,residential neighborhoods, libraries,etc.
27. 2010-2011 Explore the feasibility of a streetlight energy efficiency improvement program along Dublin Complete
Boulevard.
28. 2010-2011 Explore the feasibility of a mandatory requirement for the installation of sustainable features, like Complete
solar power building infrastructure for future installation,for new residential and non-residential
development projects and look at possible incentives.
29. 2011-2012 Partner with schools to do outreach related to waste management with the students and teachers. Complete
_....._....... __.._._
................ _ _._...._.._............_...._.__
30. 2011-2012 Explore greater e-waste recycling/disposal opportunities within the City of Dublin. Complete
31. 2010-2011 Explore the feasibility of an ordinance that would encourage existing and future commercial Complete
locations,which have adequate enclosure space,to provide recycling services.
32. I 2010-2011 Conduct six(6)watershed awareness educational events. Complete j
_..._.._.... ---- ._._.._.__._..............._......._._ --.__._..._._...._._._._..._ _........_...... —........_.._
33. 2010-2011 Explore an environmental recognition program for targeted program practices for Dublin businesses. Complete
34. 2010-2011 Explore the feasibility of a green fleet plan for the City. Complete
I
35. 2010-2011 Implement recommended solutions for paperless City Council Meetings. Complete
...... ......... ......... ......._......................... .__ ...... ......... ...... ........ ......... _ .........
36. 2010-2011 Conduct a volunteer clean-up day in the fall. Complete
3
37. 2010-2011 Develop a template recycling plan to be shared with the commercial sector to increase recycling. I Complete
38. 2010-2011 Explore and present findings related to creation of food waste programs at City facilities. Complete
9
39. 2010-2011 Discontinue use of City supplied individual plastic beverage bottles(i.e.waters,sports drinks,soda, Complete
etc.)at City hosted events.
40. 2010-2011 Implement a food-scrap,cash-incentive program for single family residential customers. Complete
41. 2010-2011 Create a Climate Action Plan, Complete
STRATEGY#4: Develop dynamic and unique community recreational and cultural opportunities in
the region.
STRATEGIC GOAL#4A: Expand and enhance Dublin Heritage Park and Museums.
1. 2012-2013 71ocrate itorMelcome Center to St. Raymond Church to enhance visitor experience and Underway
pportunities.
2. 2012-2013 Update Parks and Community Services Strategic Plan. Underway
3. 2012-2013 Develop and implement Parks and Community Services marketing and promotions plan. Complete by
06/30/13
4. 2011-2012 Pursue a Museum Assessment Program Phase III Application process. I Complete
5. 2011-2012 Conduct monthly Saturday events at the Dublin Heritage Park and Museums. Complete
6. 2011-2012 Develop a Facility Use Policy for the Kolb Barn and Grounds and actively promote rentals of the Complete
facility.
7. 2011-2012 Establish an Art/Ceramic Studio in the Old Kolb House. Complete
8. 2011-2012 Assume ownership of the Camp Parks Collection and conduct an annual exhibit of the Collection Complete
(pending approval by the US Army Center of Military History).
9. 2010-2011 Upon relocation of the Kolb properties to the Dublin Historic Park,complete furnishing of buildings Complete
and catalogue/accessioning of the collections of the Kolb family.
10. 2010-2011 Conduct a park/facility dedication event for the Dublin Historic Park, Phase I. Complete
11. 2010-2011 Produce one exhibit and corresponding catalog each year that will focus on a significant Dublin Complete
family or theme.
12. 2009-2010 Implement a self study and peer review for the Phase II Museum Assessment Program (MAP)— Complete
Public Dimension Assessment for the Dublin Heritage Center.
13. 2008-2009 Upon acquisition of the Dublin Square Shopping Center, undertake development of design and Complete
construction documents for Phase I of the Dublin Historic Park.
14. 2007-2008 Establish a Visitor Center at St. Raymond's Church. Complete
15. 2007-2008 Assess the condition of the Kolb Family properties(house,barn, and workshop)and develop a plan Complete
for relocation of the properties as appropriate.
10
16. 2006-2007 Develop Historic District Master Plan for Dublin Blvd./Donlon property and implement Specific Plan, I Complete
if required.
17. 2006-2007 Prepare an update to the Parks and Recreation Master Plan. Complete
18. 2006-2007 Undertake a site master plan, programming and financial feasibility study for the Dublin Historic Park : Complete
including DHPA land/cemetery feasibility study.
19. 2006-2007 Research and submit new application for Murray Schoolhouse to be placed on the National Register Complete
of Historic Places.
20. 2006-2007 Submit application for California Cultural Historic Endowment grant for Dublin Historic Park project. Complete
__-------- ----_____..___..............................................-....---.....----------- _ ___________..........__..-------.�
21. 2005-2006 Refurbish exhibit space within the Murray Schoolhouse to provide a fresh setting that will optimally Complete
highlight Dublin's history.
STRATEGIC GOAL#4113: Develop a state-of-the-art recreation programs and facilities 1 aquatic -'
Mimi
1. 2012-2013 Update the building and phasing plan and re-start design of the facility. Underway
2. 2012-2013 Update Public Facility Impact Fee. Underway
3. 2008-2009 Undertake development of design and construction documents for Emerald Glen Recreation and Underway
Aquatic Complex.
4. 2007-2008 Re-evaluate the Facilities Feasibility Study and update the conceptual Master Plan for the Emerald Complete
Glen Recreation/Aquatic Center.
STRATEGIC GOAL.#4C: Identify opportunities for development of a unique passive park!recreation facility.
Rz�
1. 2013-2014 Complete Passatempo Neighborhood Park. Underway I
I
2. 2013-2014 Complete Schaefer Ranch Park. i Underway
3. 2012-2013 Identify additional parkland to serve residential development planned for downtown Dublin. Underway
4. 2012-2013 Update Public Facility Impact Fee. Underway
5. 2012-2013 Fallon Sports Park: Determine feasibility and cost of building restroom, ball field and soccer field. Complete
6. 2001-2002 Complete U.S.Army Reserve Camp Parks General Plan and Specific Plan Amendments. Underway
17. 2012-2013 Complete Positano Hills Neighborhood Park. Complete by
06/30/13
11
8. 2007-2008 Complete GPA Study on the Transportation Corridor Right-of-Way. ( Complete
9. 2006-2007 Closely monitor development projects Citywide to identify potential sites for a unique passive park/ Complete
recreation facility.
10. 2005-2006 Complete General Plan and Specific Plan Amendments for Eastern Dublin Property Owners Annexation Complete
Area.
11. 2005-2006 Conduct research on various unique passive park/recreation facilities and identify preferred Complete
components and site requirements.
STRATEGY#5: Identify new and / or enhanced opportunities for community promotion, marketing,
engagement and outreach. Develop City wide communication and outreach
programs that provide connectivity with our residents and businesses across
several media outlets-.
STRATEGIC GOAL#5A: Enhance awareness of City amenities, activities, and programs to a wide variety of audiences.
Identify new and i or enhanced opportunities for community prometion, marketing,engagement and outreach.
1 • ° � 1 �° � °i �6 1
1. 2012-2013 Develop Marketing and Promotions Plan for the programs,classes and events offered by the Parks Underway
and Community Services Department.
2. 2012-2013 Continue to evaluate Social Media uses and options for general City use. Underway
3. 2012-2013 Develop and Implement Parks and Community Services marketing and promotions plan. Underway
4. 2012-2013 Expand options available as part of the Camp Connector program. Underway
5. 2012-2013 Expand Saturday programs to include use of existing preschool classrooms at Shannon Community Underway
Center and Emerald Glen Park.
6. 2012-2013 Facilitate roundtables with commercial brokers and the development community. Complete by
06/30/13
7. 2012-2013 Develop business meetings/summits with property owners around key areas of interest. Complete by
06/30/13
8. 2012-2013 Identify new opportunities for Neighborhood Outreach and education programs. Complete by
06/30/13
9. 2012-2013 Expand Crime Prevention Education and Outreach Materials on City website. Complete by
06/30/13
10. 2012-2013 Establish Residential Fire Sprinkler Community Awareness Program. Complete by
06/30/13
11. 2011-2012 Update Dublin General Plan to include new information,graphics and photos. Complete by
06/30/13
12
nagement
Complete
2012-2013 Explore the feasibility of utilizing part-time volunteers to assist with City Emergency Ma
13. 2011-2012 Develop and distribute an Annual Report on City Accomplishments. Complete
14. 2011-2012 Develop a Faith and Culture Based Network that will assist Dublin Police Services in bridging the Complete
gaps between the Police and various faiths and cultures.
15. 2011-2012 Implement five Volunteer Projects. Complete
16. 2011-2012 Partner with schools to do outreach related to waste management with students and teachers. Complete
17. 2011-2012 Develop a Design Awards Program to recognize new and remodeled projects of special quality.
Complete
18. 2011-2012 Develop Social Media Policies. Complete
19. Implement City Communication Plan. Complete
20. 2010-2011 Develop and distribute quarterly e-newsletter by market segment to coincide with publication of Activity Complete
21. 2010-2011 Prepare and produce semi-annual Public Service Announcement via local radio(KKIQ)for crime Complete
prevention/safety tips and upcoming Police Services events.
22. 2010-2011 Update the City's website and include an element of community involvement in the process. Complete
23. 2010-2011 Explore options for a listsery system to inform the community of City meetings,news,and events. Complete
24. 2009-2010 Produce a Citywide Newsletter. Complete
25. 2009-2010 Explore the feasibility of acquiring or producing a crime prevention video for distribution to targeted Complete
audiences within the community and determine the best means of delivery. Primary focus would be
on minimizing risk of being a victim of property crimes.
13
-1 010
CITY OF
DUBLIN
City of Dublin Ten Year Strategic Plan
Adopted Fiscal Year 2011-2012
MISSION
The City of Dublin promotes and supports a high quality of life which ensures a safe and secure environment that
fosters new opportunities.
VISION
Dublin is a vibrant city committed to its citizens, natural resources and cultural heritage. As Dublin grows, it will
balance history with progress, to sustain an enlightened, economically balanced and diverse community.
Dublin is unified in its belief that an engaged and educated community encourages innovation in all aspects of City
life, including programs to strengthen our economic vitality, and support environmental stewardship and sustainability
through the preservation of our natural surroundings. Dublin is dedicated to promoting an active and healthy lifestyle
through the creation of first-class recreational opportunities, facilities and programs.
VALUES
Our Values in Building Community
• Promote locations and events that bring people of all ages together.
• Provide more venues for family-based activities.
• Foster heritage and cultural development.
Our Values in Ensuring a Safe Community
• Provide high quality police and fire services to insure the safety of the citizens living in the community.
• Provide education and training to residents and businesses that would promote public safety.
Our Values in Guiding Development
• Assure that development contributes positively to the City's fiscal health.
• support pedestrian-friendly development, transit-oriented development, green building and environmental
responsiveness.
• Promote high quality design and architectural standards in private development and in all public facilities.
• Develop transportation systems that facilitate ease of movement throughout the City.
1
ATTACHMENT 2
Our Values in Governing
• Commit to openness and responsiveness to the public and community.
• Operate at all times with honesty and integrity.
• Exercise fairness in consideration of issues.
• Provide a high level of customer service and responsiveness from City staff to citizens.
• Embrace technology to improve effectiveness and efficiency.
• Strive to build an informed community through communication.
Our Values in Relating to Other Communities and Entities
Encourage collaboration and communication with other communities on issues of mutual concern.
STRATEGIES
1. Pursue economic development initiatives that attract new businesses while strengthening existing businesses.
2. Continue to strengthen the identity and aesthetic appeal of the downtown.
3. Create a community that supports environmental sustainability and provides an open space network that
ensures environmental protection and provides public access where appropriate.
4. Develop dynamic and unique community recreational and cultural opportunities in the region.
5. Develop City-wide communication and outreach programs that provide connectivity with our residents and
businesses across several media outlets.
2
CITY OF
DUBLIN
City of Dublin Ten Year Strategic Plan
Adopted Fiscal Year 2011-2012
Preliminary Update for Fiscal Year 2012-2013 & Fiscal Year 2013-2014
STRATEGIES
STRATEGY#1: Pursue economic development initiatives that attract new businesses while
strengthening existing businesses.
STRATEGIC GOAL#1A: Develop programs that create and retain jobs,as well as increase sates tax revenue.
1 A s x l Y' y •• 1 i A
1. 2012-2013 Facilitate roundtables with commercial brokers and the development community. Complete by
06/30/13
2. 2012-2013 Develop business meetings/summits with property owners around key areas of interest. Complete by
06/30/13
3. 2011-2012 Develop an Economic Development Strategy. Complete
4. 2011-2012 Continue to develop economic incentives for retail,office, restaurants, and industrial users. Complete
----......---..-----__ _ ------------------
5. 2011-2012 Identify partnership opportunities with the Dublin Chamber of Commerce to assist small businesses. Complete
6. 2011-2012 Explore a Shop Local Holiday Campaign. Complete
i
7. 2011-2012 Update the Fa4ade Improvement Program. Complete
8. 2010-2011 1 Execute Business Visitation Program. Complete
9. 2010-2011 Work with DSRSD to develop sewer incentive program. Complete
3
STRATEGIC GOAL#18: Create programs that support small businesses in Dublin.
1. 2013-2014 Develop on-line building inspection scheduling. New
2. 2012-2013 ? Amend Zoning Ordinance to streamline entitlements for Commercial Day Care facilities. Underway
........ ..... ................ .p ._........ ..__.... ...__.. ......... ..................... ....._.... ..... ............ .......... ......... ......... ......... ......... -----.... .................................................
3. 2012-2013 Facilitate roundtables with commercial brokers and the development community. Complete by
i 06/30/13
4 2012-2013 Develop business meetings/summits with property owners around key areas of interest. Complete by
06/30/13
5. 1 2012-2013 Develop on-line access to plan check comments for active building permit applications.pestirg ef Complete by
plafl Fhe s. 06/30/13
6. '', 2011-2012 1 Develop an Economic Development Strategy. Complete
i
7. i 2011-2012 Develop a Design Awards Program to recognize new and remodeled projects of special quality. Complete
8. 2011-2012 Identify partnership opportunities with the Dublin Chamber of Commerce to assist small businesses. Complete
9. 2011-2012 i Explore a Shop Local Holiday Campaign. Complete
10. I 2011-2012 Update the Facade Improvement Program. Complete
11. 2010-2011 Explore the feasibility of an ordinance that would encourage existing and future commercial Complete
locations,which have adequate enclosure space,to provide recycling services.
12. 2010-2011 Explore an environmental recognition program for targeted program practices for Dublin businesses. Complete
l_______.................._._........_.......____ ----___ __ __-_____ .___..._ ____
13. 2010-2011 Develop a Business Anniversary Awards Program. Complete
I
14. 2010-2011 Work with DSRSD to develop sewer incentive program. Complete
15. 2010-2011 Develop a template recycling plan to be shared with the commercial sector to increase recycling. Complete
STRATEGY#2: Continue to strengthen the identity and aesthetic appeal of the downtown.
_
STRATEGIC GOAL#2A: Facilitate and encourage continued investment in Downtown Dublin,
1. 2012-2013 Ensure completion of Golden Gate Drive Downtown Pedestrian Connection Project. Underway
2. 2011-2012 Oversee construction of St. Patrick Way between Golden Gate Drive and Regional Street. Underway
3. 2012-2013 Facilitate roundtables with commercial brokers and the development community. Complete by
j 06/30/13
—_.....I. —.._.............._ .......... _____ _.__...__.. --_._._ _. _...._ ......
4. 2012 2013 Develop business meetings/summits with property owners around key areas of interest. Complete by
06/30/13
4
5. 2011-2012 Institute Design Awards Program to recognize new and remodeled projects of special quality. Complete
6. 2011-2012 Continue to develop economic incentives for retail, office, restaurants,and industrial users. Complete
7. 2011-2012 Update the Facade Improvement Program. Complete
8. 2010-2011 Work with Chabot/Las Positas to find location for District Office/Learning Center. Complete
9. 2010-2011 Develop a Downtown Business Attraction Plan. Complete
1 ........ ......... . ......_.......................................... ............................................................................. ......... ....._....... . ......... ................
10. ' 2010-2011 Explore beautification programs(i.e.fa4ade improvements,design assistance,etc.)for commercial Complete
areas along Dublin Boulevard between Dougherty Road and San Ramon Road and Downtown Core
area.
�. 2010-2011 Update Downtown West Dublin BART and San Ramon Specific Plans into one comprehensive Plan Complete
that addresses the entire Downtown Area.
_ ......... ......... ......... .................................-- ......... ....... ......... ......... .............-
12. 2009-2010 Develop Economic Incentive Program. Complete
13. 2008-2009 Facilitate the selection of public art for three(3) Private Development projects. Complete
14. 2008-2009 Prepare Community Design Element for General Plan. Complete
15. 2007-2008 Work with Dublin Honda on development options for Amador Plaza site. v Complete
16. 2006-2007 Develop Historic District Master Plan for Dublin Blvd./Donlon property and implement Specific Plan, Complete
if required.
17. 2006-2007 Work with property owner of Ralph's Grocery store to identify replacement alternatives. Complete
18. 2005-2006 Complete Senior Housing Project. Complete
19. 2005 2006 Complete construction of new Senior Center and prepare for operation of new facility. Complete
-- — -----------
20. 2005-2006 Work with Dolan Lumber owners to facilitate development opportunities. Complete
l
21. 2005-2006 Negotiate Lease Agreement and resolve funding for the West Dublin BART project. Complete
22. 2005-2006 Install lighting at approaches to the 1-680 Freeway Underpass Art Projects. Complete
23. 2005 2006 Develop and implement program to keep trucks out of shopping centers and overnight parking. Complete
STRATEGIC GOAL#28: Continue to work with private property owners to renovate or update retail areas.
1, 1 2011-2012 Institute Design Awards Program to recognize new and remodeled projects of special quality. Complete
........ ..........
2. 2011-2012 Continue to develop economic incentives for retail, office, restaurants, and industrial users. Complete
3. 2011-2012 Update the Facade Improvement Program. Complete
4. 2010-2011 Work with Chabot/Las Positas to find location for District Office/Learning Center. Complete
5
5. 2010-2011 1 Develop a Downtown Business Attraction Plan. Complete
6. 2010-2011 1 Explore beautification programs(i.e.facade improvements,design assistance, etc.)for commercial Complete
areas along Dublin Boulevard between Dougherty Road and San Ramon Road and Downtown Core
i
area.
7. 2010-2011 Update Downtown West Dublin BART and San Ramon Specific Plans into one comprehensive Plan Complete
that addresses the entire Downtown Area.
8.
2009-2010 Develop Economic Incentive Program. Complete
9. 2009-2010 Examine parking requirements to streamline development review and encourage businesses to Complete
locate within the City of Dublin.
10. 2008-2009 ; Prepare Community Design Element for General Plan. Complete
11. 2007-2008 Work with Dublin Honda on development options for Amador Plaza site. Complete
12. 2006-2007 Work with property owner of Ralph's Grocery store to identify replacement alternatives. Complete
13. 2005-2006 1 Work with Dolan Lumber owners to facilitate development opportunities. Complete
14. 2005-2006 Negotiate Lease Agreement and resolve funding for the West Dublin BART project. Complete
-----_._..................._...-
15. 2004-2005 Investigate Options for Shamrock Village. Complete
16. 2004-2005 Work with Shamrock Village to facilitate improvement to the Center. Complete
STRATEGY#3: Create a community that supports environmental sustainability and provides an
open space network that ensures environmental protection and provides public
access where appropriate.
STRATEGIC GOAD#3A: Establish Open Space Area in western hills.
n a 1a
1. 2011-2012 Coordinate with East Bay Regional Parks District on the opening of the Dublin Hills Regional Park. Complete.
2. 2004-2005 Work with East Bay Regional Parks District to complete negotiations for land acquisition or obtain Underway
conservation easement to provide public access in the western hills for an Open Space Area.
... __......................._...._ __
3. 2004-2005 Identify and secure sources of funding for land acquisition in the western hills for an Open Space Underway
Area.
—.................__ _..._.............__. ...............__.__ ---
4. 2004-2005 Upon completion of land acquisition in the western hills,prepare an Open Space Master Plan and No Progress
appropriate CEQA documents.
6
STRATEGIC GOAL#36: Create open space connections and trails where appropriate.
a• •®+ p a ;> a ®a d
1. 2001-2002 Complete U.S.Army Reserve Camp Parks General Plan and Specific Plan Amendments. Underway
2. 2011-2012 Oversee construction of the Alamo Canal Trail Under 1-580. Complete
3. 2007-2008 Complete GPA Study on the Transportation Corridor Right-of-Way. Complete
4. 2006-2007 Work with EBRPD and the City of Pleasanton to conduct a preliminary engineering study and identify Complete
funding sources to facilitate the connection of Alamo Canal Trail under 1-580 to Pleasanton trails.
5. 2006-2007 Complete review of Moller Annexation and General Plan and Specific Plan Amendments. Complete
6. 2005-2006 Complete General Plan and Specific Plan Amendments for Eastern Dublin Property Owners Annexation Complete
Area.
7. 2005-2006 Complete Review of Mission Peak Annexation and General Plan and Specific Plan Amendments. Complete
[STRATEGIC GOAL#3C; Implement open space policies of the Eastern Dublin GPA f Specific Plan.
i
1te U.S.Army Reserve Camp Parks General Plan and Specific Plan Amendments. Underway
General Plan and Specific Plan Amendments for Eastern Dublin Property Owners Annexation Complete
Area.
3. 2005-2006 Complete Review of Mission Peak Annexation and General Plan and Specific Plan Amendments. Complete
4. 2006-2007 Complete review of Moller Annexation and General Plan and Specific Plan Amendments. Complete
STRATEGIC GOAL#31): Explore and implement strategies that enhance environmental sustainability.
1. 2012-2013 Work with Dublin San Ramon Services District on expansion of the recycled water irrigation system to Underway
Kolb,Stagecoach and Alamo Creek Parks.
2. 2012-2013 Develop an environmental recognition program for targeted program practices for Dublin businesses. Underway
3. 2012-2013 Complete Central Irrigation Control Upgrades, Underway
4. 2012-2013 Develop and implement composting programs at all Dublin Unified School District Middle Schools. Underway
7
--..._.._......---- .._._._._................. ...._._.........__......__....._.. ._...._._ ....__.__ __ ................._..,
5. 2012-2013 Coordinate Energy Audit Outcomes. Underway
6. j 2012-2013 Partner with California Youth Energy Services to provide energy savings to residents. Underway
7. 2012-2013 Construct by-pass storm drain on San Ramon Road between Shannon Avenue and Silvergate Drive. Underway
__.__._..__......._.....--------._....--------------------------....-----------------------------_______-___..._....................._..__._.....------------- _________....._...__......_......_...._.._.._--
8. 2011-2012 Create new Energy Conservation and Generation Element of Dublin General Plan. Underway
9. 2012-2013 Explore changes to City policy documents to implement One Bay Area's Sustainable Communities Complete by
Strategy. 06/30/13
--.._..l_...__..........._._..._.... --- ---
10. { 2012-2013 Expand the Dublin Unified School District Recycling Contest to the middle schools. Complete by j
06/30/13
11, 2012-2013 Explore a collaborative effort with Dublin San Ramon Services District to educate the commercial Complete by
community about water conservation. 06/30/13
.. .......... ............ ................................ ..... ... _....... .................................................. ......... - ..........I
12. 1 2012-2013 Update the Climate Action Plan(CAP). Complete by
06/30/13
................. ......... .._...... ........................................................
13. 2012-2013 Coordinate implementation of the City's Trash Reduction Plan. Complete by
06/30/13 i
14. 2012-2013 Establish storm drain capture project to assist with trash reduction. Complete by
06/30/13
15. 2011-2012 Create new Water Conservation and Management Element of Dublin General Plan. Complete by
06/30/13 j
16. 2012-2013 Develop an ordinance that requires existing and future commercial locations,which have adequate Complete
enclosure space,to provide recycling and composting services.
17. 2012-2013 Develop and implement an organics collection program at all City facilities. Complete
............. ................... _.._.__. - .._............._.. _.__..................._. .........
18. 2012-2013 Develop and implement a green fleet administrative policy. Complete
19. 2012-2013 Develop and implement a contract amendment with Amador Valley Industries that lowers the cost of Complete
garbage collection services to ensure economic sustainability of the DUSD recycling and composting
programs.
20. 2012-2013 Develop and implement composting programs at Dublin Unified School District elementary schools. Complete
21. 2012-2013 Explore opportunities to,provide a collection point for discarded pharmaceuticals. Dco lete
.........__- ._._.__.._............_._ _._.._.......__.. _.._._...__ __._.__._ ........._......._ ........._
22. 2012-2013 Work with StopWaste to educate the community on the countywide bag ban. Complete
t
23. 2012-2013 Work with PG&E to promote energy savings programs. Complete
_.._ _______......._.........._....—._.______.................. _________. ____......_......______________.___...._...._...__ ______ ......._...._.._..__-_____.._�
24. E 2012-2013 Develop a community e-waste recycling opportunity outreach program. Complete
25. 2011-2012 Develop a tobacco retailer license system. Complete
26. 2011-2012 Develop zoning restrictions that would require a Conditional Use Permit for businesses to sell Complete
tobacco products within 1,000 feet of schools, residential neighborhoods, libraries,etc.
8
27. 2010-2011 Explore the feasibility of a streetlight energy efficiency improvement program along Dublin Complete
Boulevard.
28. 2010-2011 Explore the feasibility of a mandatory requirement for the installation of sustainable features, like Complete
solar power building infrastructure for future installation,for new residential and non-residential
development projects and look at possible incentives.
29. 2011-2012 Partner with schools to do outreach related to waste management with the students and teachers. Complete
30. 2011-2012 Explore greater e-waste recycling/disposal opportunities within the City of Dublin. Complete
31. 2010-2011 Explore the feasibility of an ordinance that would encourage existing and future commercial Complete
locations,which have adequate enclosure space,to provide recycling services.
32. 2010-2011 Conduct six(6)watershed awareness educational events. Complete
33. 2010-2011 Explore an environmental recognition program for targeted program practices for Dublin businesses. Complete
34. 2010-2011 Explore the feasibility of a green fleet plan for the City. Complete
35. ` 2010-2011 Implement recommended solutions for paperless City Council Meetings. Complete
36. 2010-2011 Conduct a volunteer clean-up day in the fall. Complete
37. ' 2010-2011 Develop a template recycling plan to be shared with the commercial sector to increase recycling. Complete
38. 2010-2011 Explore and present findings related to creation of food waste programs at City facilities. Complete
39. 1 2010-2011 Discontinue use of City supplied individual plastic beverage bottles(i.e.waters, sports drinks, soda, Complete
etc.)at City hosted events.
40. 2010-2011 Implement a food-scrap, cash-incentive program for single family residential customers. _ Complete
41. ; 2010-2011 Create a Climate Action Plan. Complete
STRATEGY#4: Develop dynamic and unique community recreational and cultural opportunities in
the region.
STRATEGIC GOAL#4A: Expand and enhance Dublin Heritage Park and Museums.
1. 2012-2013 Re-locate VisitorMelcome Center to St. Raymond Church to enhance visitor experience and Underway
interpretive opportunities.
2. 2012-2013 Update Parks and Community Services Strategic Plan. Underway
3. 2012-2013 Develop and implement Parks and Community Services marketing and promotions plan. Complete by j
06/30/13
4. 2011-2012 Pursue a Museum Assessment Program Phase III Application process. Complete
9
.............
5. 2011-2012 Conduct monthly Saturday events at the Dublin Heritage Park and Museums. Complete
6. 2011-2012 Develop a Facility Use Policy for the Kolb Barn and Grounds and actively promote rentals of the Complete
facility.
7. 2011-2012 Establish an Art/Ceramic Studio in the Old Kolb House. Complete
i
8. 2011-2012 Assume ownership of the Camp Parks Collection and conduct an annual exhibit of the Collection Complete
(pending approval by the US Army Center of Military History).
9. 2010-2011 Upon relocation of the Kolb properties to the Dublin Historic Park, complete furnishing of buildings Complete
and catalogue/accessioning of the collections of the Kolb family.
-_..------___......--- - ----------- ---------------------------------- __.._..--------
10. 2010-2011 Conduct spark/facility dedication event for the Dublin Historic Park, Phase I. Complete ;
11. 2010-2011 Produce one exhibit and corresponding catalog each year that will focus on a significant Dublin Complete
} family or theme.
12. 2009-2010 Implement a self study and peer review for the Phase II Museum Assessment Program (MAP)- Complete
i
Public Dimension Assessment for the Dublin Heritage Center.
13 2008-2009 Upon acquisition of the Dublin Square Shopping Center, undertake development of design and Complete
construction documents for Phase I of the Dublin Historic Park.
14. 2007-2008 Establish a Visitor Center at St.Raymond's Church. Complete
15. 2007-2008 Assess the condition of the Kolb Family properties(house, barn, and workshop) and develop a plan Complete
for relocation of the properties as appropriate.
16. 2006-2007 Develop Historic District Master Plan for Dublin Blvd./Donlon property and implement Specific Plan, Complete
if required.
17. 2006-2007 i Prepare an update to the Parks and Recreation Master Plan. ', Complete
i
18. 2006-2007 Undertake a site master plan, programming and financial feasibility study for the Dublin Historic Park !' Complete
including DHPA land/cemetery feasibility study.
....................._..._.............—
19. 2006-2007 Research and submit new application for Murray Schoolhouse to be placed on the National Register CompleteWW
of Historic Places.
20. 2006-2007 Submit application for California Cultural Historic Endowment grant for Dublin Historic Park project. Complete
— .._._._._..._...... __................... _ _..__.._........_.....................__ _............_.. - -- ...._.. ....._..._.
21. 2005-2006 Refurbish exhibit space within the Murray Schoolhouse to provide a fresh setting that will optimally Complete
highlight Dublin's history. I
_......... _- ---....................................._ ,_— _................_.__ _ - ...__................ _J
10
STRATEGIC GOAL#48: Develop a state-of-the-art recreation/aquatic complex.
f a�e � 1 • d •d �1 i
1. 2012-2013 Update the building and phasing plan and re-start design of the facility. I Underway
2. 2012-2013 Update Public Facility Impact Fee. Underway
. _. ... ....... ... ......... ......... ......... ......... .... ......... ............
3. 2008-2009 Undertake development of design and construction documents for Emerald Glen Recreation and Underway
Aquatic Complex.
4. 2007-2008 Re-evaluate the Facilities Feasibility Study and update the conceptual Master Plan for the Emerald Complete
Glen Recreation/Aquatic Center.
S GOAL#4C: Identify opportunities for development of a unique passive park/recreation facility.
1. 2013-2014 Complete Passatempo Neighborhood Park. Underway
2. 2013-2014 Complete Schaefer Ranch Park. Underway
...... ......... ............ ......... ............. . ......... ................................... . ......... ..............................................................................
3. 2012-2013 Identify additional parkland to serve residential development planned for downtown Dublin. Underway
4. 2012-2013 Update Public Facility Impact Fee. : Underway
5. 2012-2013 Fallon Sports Park: Determine feasibility and cost of building restroom,ball field and soccer field. Complete
6. 2001-2002 Complete U.S.Army Reserve Camp Parks General Plan and Specific Plan Amendments. Underway
7. 2012-2013 Complete Positano Hills Neighborhood Park. Complete by
06/30/13
8. 2007-2008 Complete GPA Study on the Transportation Corridor Right-of-Way. Complete
9. 2006-2007 Closely monitor development projects Citywide to identify potential sites for a unique passive park/ Complete
recreation facility.
10. 2005-2006 Complete General Plan and Specific Plan Amendments for Eastern Dublin Property Owners Annexation Complete
Area.
11. 2005-2006 Conduct research on various unique passive park/recreation facilities and identify preferred Complete
components and site requirements.
11
STRATEGY#5: Develop City-wide communication and outreach programs that provide
connectivity with our residents and businesses across several media outlets.
STRATEGIC GOAL #SA Identify new and 1 or enhanced opportunities for community promotion, marketing,
engagement and outreach.
1. 2012-2013 Develop Marketing and Promotions Plan for the programs,classes and events offered by the Parks Underway
and Community Services Department.
2. 2012-2013 Continue to evaluate Social Media uses and options for general City use. Underway
3. I 2012-2013 Develop and Implement Parks and Community Services marketing and promotions plan. Underway
_ ..... _ .................. ......... ........................................ ......... ..... .........._.._ ......... {
4. 2012-2013 Expand options available as part of the Camp Connector program. Underway
5. 2012-2013 Expand Saturday programs to include use of existing preschool classrooms at Shannon Community Underway
Center and Emerald Glen Park.
6. 2012-2013 i Facilitate roundtables with commercial brokers and the development community. Complete by
06/30/13
7. ( 2012-2013 Develop business meetings/summits with property owners around key areas of interest. Complete by
06/30/13
8. 2012-2013 Identify new opportunities for Neighborhood Outreach and education programs. Complete by
06/30/13
.__.........I._...._... __ - ---.............._....._....__-.___ —._........_.................-_._._.. __..._...................
i
9. 2012-2013 Expand Crime Prevention Education and Outreach Materials on City website. Complete by
06/30/13
10. 2012-2013 Establish Residential Fire Sprinkler Community Awareness Program. Complete by
06/30/13
11. 2011-2012 Update Dublin General Plan to include new information, graphics and photos. Complete by
06/30/13
12. € 2012-2013 Explore the feasibility of utilizing part-time volunteers to assist with City Emergency Management Complete
Activities.
13. 2011-2012 Develop and distribute an Annual Report on City Accomplishments. Complete
..........................-- _.._ .__._.................... ........_.._ _.............-. .._._......_................
—
14. 2011-2012 Develop a Faith and Culture Based Network that will assist Dublin Police Services in bridging the Complete €
gaps between the Police and various faiths and cultures.
_......_.._.. — _. __ __.............._. _................_. . .......15. 2011-2012 Implement five Volunteer Projects.
16. 2011-2012 Partner with schools to do outreach related to waste management with students and teachers. Complete
____________..-........_..-------- _ ____________......_..........------------__-----_------.._..---....---___ __ _.._..........---______..__ _........---- ______......-----
17. 2011-2012 Develop a Design Awards Program to recognize new and remodeled projects of special quality. Complete
18. 2011-2012 Develop Social Media Policies. Complete
19. 2010-2011 Implement City Communication Plan. Complete
12
20. 2010-2011 Develop and distribute quarterly e-newsletter by market segment to coincide with publication of Activity Complete
Guide.
21. 2010-2011 Prepare and produce semi-annual Public Service Announcement via local radio(KKIQ)for crime ! Complete
prevention/safety tips and upcoming Police Services events.
22. 2010-2011 Update the City's website and include an element of community involvement in the process. Complete
23. 2010-2011 Explore options for a listsery system to inform the community of City meetings, news, and events. I Complete
24. 2009-2010 Produce a Citywide Newsletter. Complete
25. 2009-2010 Explore the feasibility of acquiring or producing a crime prevention video for distribution to targeted Complete
audiences within the community and determine the best means of delivery. Primary focus would be
on minimizing risk of being a victim of property crimes.
13