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Home My WebLink About8.3 Annual Sponsorship Program OF Dp�� 19 82 AGENDA STATEMENT PARKS AND COMMUNITY SERVICES COMMISSION MEETING DATE: November 16, 2009 SUBJECT: Annual Sponsorship Program Report by Lorri Miller, Recreation Coordinator ATTACHMENTS: 1. Partnership Opportunities Brochure RECOMMENDATION: Receive report. FINANCIAL STATEMENT: None. DESCRIPTION: On an annual basis the Parks and Community Services Department seeks sponsors for the various special events offered by the Department. In the past, sponsors were sought for each individual event with sponsors being contacted by different staff members depending on the event. In order to be more strategic when soliciting sponsors and to create more value for sponsors, a new sponsorship program was introduced in 2009. Staff has developed a new Partnership Opportunities Brochure (Attachment 1) which is distributed to potential sponsors on an annual basis. The brochure identifies three unique levels of sponsorship that can be tailored to meet the individual needs of the sponsor. The sponsorship packages range from $5,000 to $10,000 yielding a total value to the sponsor of$7,500 to $20,500. At the $5,000 level, the sponsor receives recognition at four special events; at the $7,500 level, the sponsor receives recognition at five special events; and at the $10,000 level, the sponsor receives recognition at eight special events. The recognition is described in more detail in the attached Partnership Opportunities Brochure. In addition to recognition at the individual events, the sponsors are also publicly recognized by the City Council at a City Council meeting. RECOMMENDATION: Staff recommends that the Parks and Community Services Commission receive the report on the Annual Sponsorship Program. COPIES TO: ITEM NO.: 8.3 G:\PARKS COMMISSIONWGNDSTMT\2009\11-16 Item 8.3 Annual Sponsorship Program.doc 82 City of Dublin Parks bz Community Services Department PP Ic�l!`$rothe�s PARTNERSHIP } OPPORTUNITIES Looking for a creative, interactive and effective way to reach both new and existing customers? ATTACHMENT 1 i • ! A -Ti St Patrick's Day Festival (March) Estimated attendance: 50,000-70,000 0 Premier booth location— 10'x 20' 416 Prominent logo included in all publicity 0 Banner on main stage plus one other location • NBC-TV I I public service announcements • 500 posters distributed to area businesses • Event website—www.DublinStPats.com SK Shamrock Fun Run &Walk (March) Registered participants: 1,500 +111, 10'x 10' booth opportunity at pre and post race site Ob Prominent placement of logo: 0 Banner at registration and along route • website, brochure and t-shirt Day on the Glen Festival (September) Estimated attendance: 15,000 0 Premier booth location— 10'x 20' A Prominent logo included in all publicity 0 Banner on main stage and at entrance • 300 posters • Event website—www.DayontheGlen.com • 10,000 postcards(distributed to all Dublin elementary school students) Summer Concert Series Quly&August) Estimated attendance: 2,000 011, 10'x 10' booth Ob Banner on stage 011,Designated special reserved seating -0 Logo included in all publicity Eggstravaganza (March) Participants and family: 1,000 011; 10'x 10' booth 0 Banner at registration 0 Logo included on 10,000 postcards(distributed to all Dublin elementary school students) Outdoor Family Movie Nights (Summer) Estimated attendance: 2,500- 3,000 0 10'x 10' booth 0 Logo on event publicity #Verbal recognition 0 Logo displayed on screen for 30 minutes prior to movie start 011,Logo included on 10,000 postcards(distributed to all Dublin elementary school students) Golf Tournament Qune) +111,Two foursomes(golf/cart/awards dinner) A Banner at registration 0 Prominent logo on flyer 016 Plaque and verbal recognition Father's Day Picnic (June) 016 10'x 10' booth A Logo inclusion on promotional materials 016 Logo included on 10,000 postcards(distributed to all Dublin elementary school students) • Outdoor Movie Nights Sponsored by.. Ww lit; k= I America's Luxury Home Builder' lit At el V ' � l +�'r- f�' �« ....�—�'- -- "4[°-i+,� ' -"•ti / Ate" j �)# r �f .ti • ,.t'. •. 1 t � ...�. •t SIR► J r tit '''" � » <, 1"'.�A�''' `�.. .w .. ter-< � Q �•► �. w j �� • , � � � it !' • St Patrick's Day Festival (March) Estimated attendance: 50,000-70,000 0 Premier booth location— 10'x 10' A Logo included in all publicity • 500 posters distributed to area businesses • Event website—www,DublinStPats.com 5K Shamrock Fun Run &Walk(March) Registered participants: 1,500 0 10'x 10' booth opportunity at pre and post race site 46 Logo on event t-shirt Day on the Glen Festival (September) Estimated attendance: 15,000 4 Premier booth location— 10'x 10' Ob Logo included in all publicity • 300 posters • Event website—www.DayontheGlen.com • 10,000 postcards(distributed to all Dublin elementary school students) Golf Tournament ijune) •Two player positions(golf/cart/awards dinner) A Logo on flyer •Plaque and verbal recognition It's all so easy... 1 I of • • • • contact us Sponsorship packages can be tailored to meet your individual needs. In-kind contributions receive commensurate recognition and publicity. Contact Lorri Polon at(925)556-4500 or reap the • ' lorri.polon @ci.dublin.ca.us previous sponsors include: �� Palo Alto Medical ' ' K , �/ALLE�/CARE %b Foundation B A R T T,.._K Q HEALTH -- --°,.y A Sutter Health Affiliate YOUR NlMfiON/N iTAi/OMI SYSTEM. GuINNESS Dublin Center Anot-for-profit health system 1 dinhIn ilia d°-HOTEL DUBLIN MAGAZINE Hacienda SAFEWAY�� j" Comcast, Crossings 041?A NBC � at&t `Toll Brothers America's Luxury Home Builder® loop r Chevron THEFLOORSTORE e s s ntm merato contracostaTimes THE VALLEY TIMES SAN RAMON VALLEY TIMES 'comb WORLD OF SHOES LE K E A BANK OF THE WEST EL MONTE RV ENTERPRISE City of Dublin 100 Civic Plaza, Dublin CA 94568 (925) 556-4500 www.ci.dublin.ca.us total 1.! ! " St Patrick's Day Festival (March) Estimated attendance: 50,000-70,000 A Premier booth location— 10'x 20' 06 Prominent logo included in all publicity 06 Banner on main stage • NBC-TV I I public service announcements • 500 posters distributed to area businesses • Event website—www.DublinStPats.com SK Shamrock Fun Run &Walk (March) Registered participants: 1,500 Ob 10'x 10' booth opportunity at pre and post race site 06 Prominent placement of logo *Banner along route • website, brochure and t-shirt Day on the Glen Festival (September) Estimated attendance: 15,000 06 Premier booth location— 10'x 20' Ob Prominent logo included in all publicity 06 Banner on main stage • 300 posters • Event website—www.DayontheGlen.com • 10,000 postcards(distributed to all Dublin elementary school students) Eggstravaganza (March) Participants and family: 1,000 0 10'x 10' booth 011,Banner at registration 0 Logo included on 10,000 postcards(distributed to all Dublin elementary school students) Golf Tournament Qune) *One foursome(golf/cart/awards dinner) Ob Banner at registration Ob Prominent logo on flyer 46 Plaque and verbal recognition