HomeMy WebLinkAboutItem 4.08 MarketVideo-GoalLine'SUBJECT:
CITY CLERK FILE # 600-30
AGENDA STATEMENT
CITY COUNCIL MEETING DATE: December 7, 1999
Consultant Services for Promotional Marketing Video
~eport Prepared by: Christopher L. Foss, Economic Development
Director
ATTACHMENTS:
1. Resolution Approving Agreement with Consultant
2. Consultant Services Agreement
RECOMMENDATION:
FINANCIAL STATEMENT:
1. Adopt Resolution Approving Agreement with Goal Line
Productions for Video Production Services
2. Authorize the City Manager to sign on behal'f of the City
Funds are available in FY 1999-2000 budget ($40,000) to cover the
cost of the agreement (not to exceed $39,850)
DESCRIPTION: I:he City Council identified the production of a promotional
marketing video as one its high priority goals for FY 1999-2000.
BACKGROUND:
Since 1994, the City of Dublin has actively workedto'strengthen the city's economic base through the '
efforts of an economic development program. The program is designed 'to both recruit and retain
bnsinesses and is supported by print materials and the city's web site. During the FY 1999-2000 goal
setting session, the City Council directed staff to move forward on the production of a promotional
marketing video to supplement the city's overall economic development efforts.
On October 5, 1999, the City Council directed staff to issue a Request for Qualifications/Proposal
(RFQ/P) for consultants to produce a 10-12 minute.marketing video. The RFP was mailed to .25
consultants throughout the Bay Area. The City received 16' responses that* were reviewed by City staff in
such areas as. cost, qu_ality of work, and production timeframe. Staffs review provided five fmalists and
Mayor. Houston and.staff'interviewed the fmalis_tS on November 9,- 1999: ' It was the consensus of the
inte~rviewing party that Goal Line Productions (Goal Line). be f6rwarded to the entire City Council-for-:--
ratification.
H/cc-forms/agdastmt. doc
COPIES TO:
No.
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The proposal from Goal Line calls for the completion of the promotional marketing video by the end of
April, 2000 at a cost not to exceed $ 39,850. Staff has requested that the video shooting schedule be
delayed tq take advantage of belter weather in the spring months and Goal Line has agreed to postpone the
start date. Staff conducted a reference check on Goal Line and their references were exemplary.
There are sufficient funds in the FY 1999-2000 budget to proceed with the work outlined in the proposal
as submitted by Goal Line Productions.
RECOMMENDATION:
It is therefore staff's recommendation that the City Council approve the Consultant Services Agreement
with Goal Line Productions and authorize the City Manager to sign on the City' s behalf.
RESOLUTION NO. - 99
A RESOLUTION OF THE CITY COUNCIL
OF THE CITY OF DUBLIN
APPROVING AGREEMENT WITH GOAL LINE PRODUCTIONS TO PREPARE A
PROMOTIONAL MARKETING VIDEO FOR THE CITY OF DUBLIN
WHEREAS, the City Council has identified the completion of a promotional marketing video as a
high priority for FY 1999-2000; and
WHEREAS, the City issued a Request for Qualifications/Proposals to qualified redevelopment
consulting firms and subsequently interviewed five(5) qualified consultants; and
WHEREAS, Goal Line Productions was determined to be the most qualified consultant;
NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Dublin does
approve the agreement with Goal Line Productions
BE IT FURTHER RESOLVED that the City Manager is authorized to execute the agreement.
PASSED, APPROVED AND ADOPTED this 7m day of December, 1999.
AYES:
NOES:
ABSENT:
ABSTAIN:
.... ~ · - - :,.:_ , -; -.,
ATTEST:
.... Mayor
City Clerk
Attachment # 1
STANDARD CONTRACTUAL SERVICES AGREEMENT .
THIS AGREEMENT is made at Dublin, California, as of December 7, 1999, by and between the CITY OF
DUBLIN, a municipal corporation ("CITY"), and Goal Line Productions ("CONTRACTOR"), who agree
follows:
1. SERVICES. Subject to the terms and conditions set forth in this Agreement, CONTRACTOR shall
provide to CITY the services described in Exhibit A. CONTRACTOR shall provide said services at the time,
place and in the manner specified in Exhibit A.
2. PAYMENT. CITY shall pay CONTRACTOR for services rendered pursuant to this Agreement at
the time and in the .l:nanner set forth in Exhibit B. The payments specified.in Exhibit B shall be the only payments
to be made to CONTRACTOR for services rendered pursuant to this Agreement. CONTRACTOR shall submit all
billings for said services to CITY in the manner specified in Exhibit B; or, if no manner be specified in Exhibit B,
then according to the usual and customary procedures and practices which CONTRACTOR uses for billing clients
similar to CITY.
3. FACILITIES AND EOUIPMENT.
Except as set forth in Exhibit C, CONTRACTOR shall, at its
sole cost and expense, furnish all facilities and equipment which may be required for furnishing services pursuant
to this Agreement. CITY shall furnish to CONTRACTOR only the facilities and equipment listed in Exhibit C
according to the terms and conditions set forth in Exhibit C.
4. GENER.&L PROVISIONS. The general provisions set forth in Exhibit D are part of' this
AFeement. In the event of any inconsistency between said general provisions and any other terms or conditions of
this Agreement, the other term or condition shall control insofar as it is inconsistent with the general provisions... _
-- 5. EXHIBITS. All exhibits referred to herein are attached hereto and are by this reference
incorporated herein.
'Attachment #2
6. ' CONTRACT ADMINISTRATION. This Agreement shall be administered by Richard C. Ambrose
("ADMINISTRATOR"). All correspondence shall be directed to or through the ADMINISTRATOR or his or her
· ;;---signee.
i
7. NOTICES. Any written notice to CONTRACTOR shall be sent to:
Joe Madden, President
Goal Line Productions
5959 Coronado Lane
Pleasanton, CA 94588
Attest:
Any written notice to CITY shall be sent to:
City of Dublin Attn.: Richard Ambrose
P. O. Box 2340
Dublin. CA 94568
Executed as of the day first above stated:
City Clerk
Approved as to form:
CITY OF DUBLIN
a municipal corporation
By
"CITY"
By
"CONTRACTOR"
City Attorney
EXHIBIT A
SCOPE OF SERVICES
The Contractor will provide video services as outlined in the attached proposal.
Exhibit A
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produciions
CLIENT:
DATE:
SUBJECT:
THE CITY OF DUBLIN
22 October, 1999
VIDEO FOR BUSINESS DEVELOPMENT
5959 Coronado Lane
Hacienda Business Park
Pteasanton
CaLifornia 9~,588
t. 925 225 0811
f. 925 225 0812
We are grateful for the opportunity to bid on this project for the City of Dublin and we thank you
for considering the following proposal.
The purpose of this video is to stimulate interest in business development for Dublin. To
accomplish this objective the viewers will learn the following:
* Successful businesses are thriving in Dublin
* Dublin is centrally located
* Dublin is growing fast and offers great opportunity
* Dublin is a business friendly environment
* Dublin is a wonderful place to live
* Dublin's residents enjoy the diverse nature that surrounds the city
* Dublin has excellent schools to which the city and im residents are committed
* Dublin is on the cutting edge
* Dublin has a rich history and a promising future
The following proposal accomplishes the above objectives with the high standard of production
to which we are committed and assumes the guidelines set forth in the request for proposal for
video production services as set forth by The City of Dublin.
Pre Production (Estimated time: 2 weeks)
All video and film projects require meticulous pre-production to ensure efficient use of the budget
allocated.
Goal Line will develop a script for the video based on the outline provided by the City of Dublin.
Once the script has been approved we will begin production.
Production (Estimated time: one week)
Sunrise and sunset provide optimal lighting for the principle photography. The shooting schedule
is structured to utilize these conditions for the most critical shOtS. Every shot is important and
deserves careful scrutiny. The balance between this scrutiny and the available budget for a
production is the greatest challenge. Careful pre-production is vital in this regard. We place
great emphasis on the quality of our photography.
If/terviews will be conducted either in our studio or on location. We will ask that all persons to be
interviewed allow us to put them through make-up and make suggestions for their wardrobe.
These interviews will be a key component in the video.
Post Production (Estimated time: 2 weeks)
The video will be edited in Goal Line's edit studio. Graphical elements will be held to a
minimum in favor of strong photography, good writing and precise editing.
Music and narration are vital elements. We will choose music only after thoughtful
consideration. This production will have a customized sound track. The impact of the music is
critical for the overall success of the piece. The same approach will be taken with regard to the
narration.
Budgets
We believe that the best approach for the City of Dublin is to shoot the production in 16ram film.
The richness of film simply cannot be equaled by video camera technolo~. However, film is
more expensive and may be cost prohibitive. We have therefore prepared a film budget and two
video budgets for your consideration. The budgets include two rounds of revisions after the
rough-cut has been assembled.
Thank you again for the opportunity to bid on your project. We hope to have the chance to put
our knowledge and skills to work for you. Please call with any questions you may have.
CONSULTANT INFORMATION
Description of Goal Line's Qualifications
John Madden established Goal Line in 1983. For seventeen years Goal Line has been producing award-
winning television programs, commercials, infomercials, promotional videos, sales videos, identity pieces,
environmental consulting videos, fund raising videos, public service armouneements, and the annual All-
Madden television special. In 1995 Goal Line built the largest fully integrated production studio in
Northern California. Some of our clients include Fox Television, CBS, NBC, ESPN, ILM, AT&T, Shapell
Industries, Standard Pacific Homes, The Oakland Raiders, Smith/Junger/Wellman consultants, The
Muscular Dystrophy Association and The Salvation Army.
Description of qualifications and experience of individuals assigned to the City of Dublin Project
Joe Madden
President
Joe Madden was raised in the Tfi-Valley and brings to this project a deep intimacy with the City of Dublin.
'Joe has been involved with production nearly all his adult life. A graduate of Brown University and the
Strasberg Theater Institute in New York City, Joe has been President of Goal Line for eleven years. Joe is
on the Board of Directors of the Tri-Valley Film Commission and is thoroughly committed to promoting
the area as a premier filmmaking destination. His fixst feature film was photographed in the area and is
currently in negotiation with distributors. Joe brings a level of production quality to the area normally not
found outside Los Angeles. Under his leadership Goal Line has become one of the finest production
companies in Northern California.
Paul Levine
Vice-President/Producer
Paul Levine is Vice-President of Goal Line and serves as the company's primary producer. As a producer
Paul's main responsibility is to maximize the value of a given production given the budget allocated. Paul
worked as a financial consultant at the institutional level in Chicago, New York, and London before joining
Goal Line Productions in 1997, and he brings to Goal Line a level of financial experience rare in an
industry infamous for soaring production costs commonly referred to as the "Hollywood Tax." Paul has
applied his considerable skills to produce television commercials and a wide variety of video productions
for the above mentioned clients with a keen ability to deliver results beyond his clients expectations.
Erik James
Director
Erik James is an artist After a three-year appointment with the Smithsonian Institution, Erik was recruited
by Goal Line se~;en years ago and has since served as its writer and director. Complementing his role at
Goal Line, Erik is a sculptor and photographer and he brings an artful sensibility to all projects he directs.
His directoffal experience includes spots for AT&T, Ace Hardware, Fox Sports, The Salvation Army,
Adams Inc., Alien Golf, and the Oakland Raiders. He also has written and directed numerous promotional
videos including those for Ace Hardware, American Weavers, Shapell Industries, Lennar Communities,
RMC Lonestar, Standard Pacific Homes, Almaden Wines, Mirage Resorts, and Electronic Arts.
Description of firms experience producing promotional videos
John Madden has been a spokesperson for hundreds of companies during the past seventeen years. Goal
Line brings his wealth of experience to all its productions. One of John's basic philosophies is that one
should love his/her work. Success will follow. We at Goal Line love what we do. Our experience is vast.
Goal Line has produced promotional videos for clients ranging from Ace Hardware to Almaden Wine.
Goal Line recently completed promotional videos for Shapell Industries Eagle Ridge development for the
City of Gilroy and its Bridges development for the City of San Ramon. We know how to use the power of
film and video to generate effective communication, and we want to pm our skills to work for The City of
Dublin.
Sample Video Enclosed
Goal Line has enclosed for your review a promotional video for Shapell Industries Eagle Ridge
Development in the City of Gilroy.
References for Goal Line Productions
Nancy Rice -
Marketing Director
Shapell Industries
(408) 946 1550 x164
Sandy Wellman
President
Smith/Junger/Wellman
(310) 392 8625
James Sheidenberger
Manager
RMC Lonestar
(925) 426 8787
City of Dublin
Business Development Video Estimate
(Shot on Video)
10/21/99
Production Equipment
Sound Package
Ikegami HL-57 Beta Camera and Recorder
Shading Station/Field Monitor
Helicopter per Hour (with Inspector)
Continental Helicopter Camera Mount (with Gyros)
Tape Stock 30 Min. Beta SP
Grip Truck w/mileage and fuel
Interview Lighting
Camera Filters + Matte Box
Expendables
Total Equipment
Production Personnel
DP
Video Control
AC Helicopter Rigging
Helicopter Pilot
Gaffer
Crew Meals
Craft Services
Make-up
Production Assistant
Total Personnel
Post Production
Avid 9000 Edit Loft
Editor
Assistant Editor
Sound Suite
Sound Engineer
Graphics
Voice-over Talent
Music
Total Post Production
Director's / Writer's Fee
Production Fee
Total Production Cost
Units Unit Price Days Estimate
I 100.00 2 200.00
I 650.00 5 3250.00
I 150.00 4 600.00
4 650.00 I 2600.00
1 900.00 I 900.00
15 25.00 I 375.00
I 300.00 2 600.00
I 300.00 2 600.00
I 75.00 2 150.00
1 75.00 4 300.00
$9,575.00
Units Unit Pdce Days Estimate
I 500.00 5 2500.00
I 450.00 4 1800.00
I 450.00 I 450.00
I 750.00 I 750.00
1 400.00 2 800.00
I 100.00 4 400.00
I 75.00 5 375.00
I 350.00 2 700.00
1 200.00 5 1000.00
Units Unit Price Days
1 750.00 5
I 400.00 5
I 200.00 4
I 150.00 1
I 350.00 1
· 1 .:_....'..250.00 .... 2-.
1 550.00 1
'1 ...... 1400.00 .... I '
$8,775.00
Estimate
3750.00
2000.00
800.00
150.00
350.00
500.00
550.00
1400.00
$9,500.00
$5,000.00
$7,000.00
$39,850.00
EXHIBIT B
PAYMENT SCHEDULE
CITY shall pay CONTRACTOR an amount not to exceed $ 39,850 for video production
services to be performed pursuant to this Agreement. CONTRACTOR shall submit bi-
monthly/monthly invoices during the term of this Agreement.
The total sum stated above shall be the total which CITY shall pay for services to be
rendered by CONTRACTOR pursuant to this Agreement. CITY shall not pay any additional
sum for any expense or cost whatsoever incurred by CONTRACTOR in rendering services
pursuant to this Agreement.
CITY shall make no payment for any extra, further or additional service pursuant to this
Agreement unless such extra service and the price therefor is agreed to in writing executed by the
City Manager or other designated official of CITY authorized to obligate CITY thereto prior to
the time such extra service is rendered.
The services to be provided under this Agreement may be terminated without cause at
any point in time in the sole and exclusive discretion of CITY. In this event, CITY shall
compensate the CONTRACTOR for all outstanding costs incurred as of the date of written
notice thereof and shall terminate this Agreement. CONTRACTOR shall maintain adequate logs
and timesheets in order to'verify costs incurred to date.
The CONTRACTOR is not authorized to perform any services or incur any costs
whatsoever under the terms of this Agreement until receipt of a fully executed Purchase Order
from the Finance Department of the City of Dublin.
Exhibit B
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EXHIBIT C
CITY shall furnish physical facilities such as desks, filing cabinets, and conference space,
as may be reasonably necessary for CONTRACTOR'S use while consulting with CITY
employees and reviewing records and the information in possession of CITY. The location,
quantity, and time of furnishing said physical facilities shall be in the sole discretion of CITY. In
no event shall CITY be obligated to furnish any facility which may involve incurring any direct
expense, including, but not limiting the generality of this exclusion, long-distance telephone or
other communication charges, vehicles, and reproduction facilities.
Exhibit C
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EXHIBIT D
GENERAL PROVISIONS
INDEPENDENT CONTRACTOR. At all times during the term of this
Agreement, CONTRACTOR shall be an independent contractor and shall not be an employee of
CITY. CITY shall have the tight to control CONTRACTOR only insofar as the results of
CONTRACTOR'S services rendered pursuant to this Agreement; however, CITY shall not have
the tight to control the means by which CONTRACTOR accomplishes services rendered
pursuant to this Agreement.
2. LICENSES: PERMITS: ETC. CONTRACTOR represents and warrants to CITY
that he has all licenses, permits, qualifications and approvals of whatsoever nature which are
legally required for CONTRACTOR to practice his profession. CONTRACTOR represents and
warrants to CITY that CONTRACTOR shall, at his sole cost and expense, keep in effect at all
times during the term of this Agreement any licenses, permits, and approvals which are legally
required for CONTRACTOR to practice his profession.
3. TIME. CONTRACTOR shall devote such time to the performance of services
pursuant to this Agreement as may be reasonably necessary for satisfactory performance of
CONTRACTOR'S obligations pursuant to this Agreement.
4. INSURANCE REQUIREMENTS. CONTRACTOR shall procure and maintain
for the duration of the contract insurance against claims for injuries to persons or damages to
property which may arise from or in connection with the performance of the work hereunder by
the CONTRACTOR, his agents, representatives, employees or subcontractors.
(a) Minimum Scope of Insurance. Coverage shall be at least as broad as:
1. Insurance Services Office form number GL 0002 (Ed.I/73) covering
comprehensive General Liability and Insurance Services Office form
number GL 0404 covering Broad Form Comprehensive General Liability;
' or Insurance Services Office Commercial General Liability coverage
("occurrence" form CG 0001 .)
2. Insurance Services Office form number CA 0001 (Ed. 1/78) coveting
Automobile Liability, code 1 "any auto" and endorsement CA 0025.
3. Workers' Compensation Insurance as required by the Labor Code of the
State of California and Employers Liability Insurance.
Exhibit D
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(c)
(d)
Minimum Limits of Insurance. CONTRACTOR shall maintain limits no less
1. General Liability: $1,000,000 combined single limit per occurrence for
bodily injury, personal injury and property damage. If commercial General
Liability Insurance or other form with a general aggregate limit is used, either the
general aggregate limit shall apply separately to this project/location or the
general aggregate limit shall be twice the required occurrence limit.
2. Automobile Liability: $1,000,000 combined single limit per accident for
bodily injury and property damage.
3. Workers' Compensation and Employers Liability: Workers'
Compensation limits as required by the Labor Code of the State of Califomia and
Employers Liability limits of $1,000,000 per accident.
Deductibles and Self-Insured Retentions. Any deductibles or self-insured
retentions must be declared to and approved by the CITY. At the option of the
CITY, either the insurer shall reduce or eliminate such deductibles or self-insured
retentions as respects the CITY, its officers, officials and employees; or the
CONTRACTOR shall procure a bond guaranteeing payment of losses and related
investigations, claim administration and defense expenses.
Other Insurance Provisions. The policies are to contain, or be endorsed to
contain, the following provisions:
1. General Liability and Automobile Liability Coverages.
a. The CITY, its officers, officials, employees and volunteers are to
be covered as insureds as respects: liability arising out of activities
performed by or on behalf of the CONTRACTOR; products and
completed operations of the CONTRACTOR, premises owned,
occupied or used by the CONTRACTOR, or automobiles owned,
leased, hired or borrowed by the CONTRACTOR. The coverage
shall contain no special limitations on the scope of the protection
afforded to the CITY, its officers, officials, employees or
volunteers.
Exhibit D
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(e)
(g)
b. The CONTRACTOR'S insurance coverage shall be primary
insurance as respects the CITY, its officers, officials, employees
and volunteers. Any insurance or self-insurance maintained by the
CITY, its officers, officials, employees or volunteers shall be
excess of the CONTRACTOR'S insurance and shall not contribute
with it.
c. Any failure to comply with reporting provisions of the policies
shall not affect coverage provided to the CITY, its officers,
officials, employees or volunteers.
d. The CONTRACTOR'S insurance shall apply separately to each
insured against whom claim is made or suit is brought, except with
respect to the limits of the insurer's liability.
2. Workers' Compensation and Employers Liability Coverage.
The insurer shall agree to waive all rights of subrogation against the
CITY, its officers, officials, employees and volunteers for losses arising
from work performed by the CONTRACTOR for the CITY.
Acceptability of Insurers. Insurance is to be placed with insurers with a Bests'
rating of no less than A:VII.
Verification of Coverage. CONTRACTOR shall furnish CITY with certificates
of insurance and with original endorsements effecthag coverage required by this
clause. The certificates and endorsements for each insurance policy are to be
signed by a person authorized by that insurer to bind coverage on its behalf. The
certificates and endorsements are to be received and approved by the CITY before
work commences. The CITY reserves the right to require complete, certified
copies of all required insurance policies, at any time.
Subcontractors. CONTRACTOR shall include all subcontractors as insureds
under its policies or shall furnish separate certificates and endorsements for each
subcontractor. All coverages for subcontractors shall be subject to all of the
requirements stated herein.
The Risk Manager of CITY may approve a variation in those in.qurance
requirements upon a determination that the coverages, scope, limits and forms of
such insurance are either not commercially available or that the CITY's interests
are otherwise fully protected.
Exhibit D
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CONTRACTOR NO AGENT. Except as CITY may specify in writing, CONTRACTOR
shall have no authority, express or implied, to act on behalf of CITY in any capacity
whatsoever as an agent. CONTRACTOR shall have no authority, express or implied,
pursuant to this Agreement to bind CITY to any obligation whatsoever.
ASSIGNMENT PROHIBITED. No party to this Agreement may assign any right or
obligation pursuant to this Agreement. Any attempted or purported assignment of any
right or obligation pursuant to this Agreement shall be void and of no effect.
PERSONNEL. CONTRACTOR shall assign only competent personnel to perform
services pursuant to this Agreement. In the event that CITY, in its sole discretion, at any
time during the term of this Agreement, desires the removal of any such persons,
CONTRACTOR shall, immediately upon receiving notice from CITY of such desire of
CITY, cause the removal of such person or persons.
STANDARD OF PERFORMANCE. CONTRACTOR shall perform all services
required pursuant to this Agreement in the manner and according to the standards
observed by a competent practitioner of the profession in which CONTRACTOR is
engaged in the geographical area in which CONTRACTOR practices his profession. All
instruments of service of whatsoever nature which CONTRACTOR delivers to CITY
pursuant to this Agreement shall be prepared in a substantial, first class and workmanlike
manner and conform to the standards of quality normally observed by a person practicing
in CONTRACTOR's profession.
HOLD HARMLESS AND RESPONSIBILITY OF CONTRACTORS. CONTRACTOR
shall take all responsibility for the work, shall bear all losses and damages directly or
indirectly resulting to him, to any subcontractor, to the CITY, to CITY officers'and
employees, or to parties designated by the CITY, on account of the performance or
character of the work, unforeseen difficulties, accidents, occurrences or other causes
predicated on active or passive negligence of the CONTRACTOR or any subcontractor.
CONTRACTOR shall indemnify, defend and hold harmless the CITY, its officers,
officials, directors, employees and agents from and against any or all loss, liability,
expense, claim, costs (including. costs of defense), suits, and damages of every kind,
nature and description directly or indirectly arising from the performance of the work.
This paragraph shall not be construed to exempt the CITY, its employees and officers
from its own fraud, willful injury or violation of law whether willful or negligent.
Exhibit D
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'- For purposes of Section 2782 of the Civil Code the parties hereto recognize and agree
that this agreement is not a construction contract. By execution of this agreement
CONTRACTOR acknowledges and agrees that he has read and understands the
provisions hereof and that this paragraph is a material element of consideration.
Approval of the insurance contracts does not relieve the CONTRACTOR or
subcontractors from liability under this paragraph.
GOVERNMENTAL REGULATIONS. To the extent that this Agreement may be funded
by fiscal assistance from another governmental entity, CONTRACTOR shall comply
with all applicable rules and regulations to which CITY is bound by the terms of such
fiscal assistance program.
DOCUMENTS. All reports, data, maps, models, charts, studies, surveys, photographs,
memoranda or other written documents or materials prepared by CONTRACTOR
pursuant to this Agreement shall become the property of CITY upon completion of the
work to be performed hereunder or upon termination of the Agreement.
Exhibit D
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