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HomeMy WebLinkAboutReso 177-03 KHrvyAprvMastrSignRESOLUTION NO. 177 - 03 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF DUBLIN APPROVING A MASTER SIGN PROGRAM FOR KEN HARVEY/DUBLIN HONDA LOCATED AT 7099 AMADOR PLAZA ROAD PA 02-031 WHEREAS, the Applicant has requested approval of a Master Sign prOgram for existing signage and proposed signage at the Dublin Honda auto dealership located at 7099 Amador Plaza Road in conjunction with a PD Planned Development rezoning and Stage 2 Development Plan, and Site Development Review, to expand and renovate the auto sales and service facilities; and WHEREAS, the Master Sign Program would provide a comprehensive signage program for the auto dealership, and provide superior quality and design of signage for the site, compatible with the style and character of the existing improvements on the site and the surrounding area; and WHEREAS, the existing signage on the site consists of one 50-foot high pylon sign with the company logotype and a small directional sign, a freestanding directional sign, a wall-mounted dealership name sign and two wall-mounted logotype signs; and WHEREAS, additional signage proposed would include an 8-foot company logotype wall- mounted on the face of the building frontage, small directional signage} a new wall-mounted service center location sign, and a wall-mounted company logotype and a company name sign on the building parapet on the 1-680 frontage in accordance with the sign plans received on April 23, 2003, shown in Exhibit B, and on file; and WHEREAS, a complete application for the requested action is available and on file in the Department of Community Development; and WHEREAS, the Planning Commission did hold a public hearing on said application for this project on July 8, 2003; and WHEREAS, proper notice of said public hearing was given in all respects as required by law; and WHEREAS, a Staff Report was submitted recommending that the Planning Commission recommend the Master Sign Program to the City Council for approval for the proposed expansion and renovation of the Dublin Honda auto dealership; and WHEREAS, the Planning Commission did hear and use their independent judgment and considered all said reports, recommendations, and testimony hereinabove set forth, and recommended approval of the project to the City Council on July 8, 2003; and WHEREAS, the City Council did hold a public hearing on said application for this project on August 19, 2003; and WHEREAS, proper notice of said public hearing was given in all respects as required by law; and WItEREAS, a Staff Report was submitted recommending that the City Council approve the Master Sign Program, PD Planned Development rezoning and Stage 2 Development Plan, and the Site Development Review to the City Council for the proposed expansion and renovation of the Dublin Honda auto dealership; and WItEREAS, the City Council did hear and use their independent judgment and considered all said reports, recommendations, and testimony hereinabove set forth. NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Dublin does hereby approve the proposed Dublin Honda Master Sign Program, as generally depicted on the plans stamped received on April 23, 2003, and on file with the Dublin Planning Department, and makes the following findings and determinations regarding said proposed Dublin Honda Master Sign Program: The Master Sign Program (MSP) for PA 02-031 Dublin Honda contributes to an effective and attractive identification of the car dealership and its users by providing clear, legible and succinct signage that will identify and direct automobile and pedestrian traffic to the site. The design quality of the site, improved with this MSP, and the sm'rounding area will be superior to the quality that would result under the regulations and standards of Section 8.84.40 "Sign Development Regulations"; 8.84.050, Signs Subject To Permits, 8.84.110, "Regulations for Wall Signs and Projecting Signs"; and 8.84.120, "Freestanding Sign General Regulations". The MSP allows the use of one existing freestanding sign for the site. All existing and proposed signage will conform to the overall design and layout of the car dealership. All of the existing and proposed signs have been designed to be compatible with the style and character of the existing improvements on the site and they are well related to each other. All existing and proposed signage is visible, legible, does not cause glare or disrupt the flow to pedestrian or vehicular traffic and conforms with the Design Criteria in Section 8.84.060, of the Zoning Ordinance. The existing freestanding signs are of a scale that relates well to the existing layout of the used car dealership The approval of the MSP is consistent with the intent of Section 8,104, "Site Development Review" (SDR). The MSP compliments and improves the site's development and design by providing a comprehensive sign program that incorporates the architectural style and design of the existing buildings. Additionally, all signage will promote safe traffic circulation to and within the site. The approval of the MSP, as conditioned, complies with the Retail/Office designation of the General Plan and the general requirements established in the Zoning Ordinance because it establishes a comprehensive, well-designed automobile dealership signage program for the development. The approval of the MSP, as conditioned, will not adversely affect the health or safety of persons residing or working in the vicinity, or be detrimental to the public health, safety and general welfare because it promotes a sign program that will provide effective and attractive identification for the site. The proposed MSP considered site layout, vehicular access, circulation, parking, setbacks, height, walls, public safety and similar elements to ensure that the MSP design assists in the provision of a desirable environment for the automobile dealership. Architectural considerations, including the character, scale and quality of the design, the architectural relationship with the site and other buildings, building materials and colors, screening of exterior appurtenances, exterior lighting, and similar elements have been incorporated into the 2 MSP, where appropriate, in order to insure the compatibility of the signage within the design concept and the character of adjacent buildings and uses and in accordance with the design guidelines of the Downtown Core Specific Plan. 10. Landscape considerations including the requirement for planters and additional landscaping on the site and the rooftop parking lot that are of sufficient width, length and height have been required to insure visual relief and an attractive environment for the public. BE IT FURTHER RESOLED T~T T~. City Council of the City of Dublin does hereby adopt a Resolution approving PX 02203 i, the M~fe3'~Si~ Program for Dublin Honda, subject to me Conditions of Approval as follows: CONDITIONS OF APPROVAL Unless stated otherwise, all Conditions of Approval shah be complied with prior to the issuance of building permits or establishment of use, and shah be subject to Planning Department review and approvaL The following codes represent those departments/agencies responsible for monitoring compliance of the conditions of approval. [PL] Planning, [BI Building, [PO] Police, [PWl Public Works, [ADM] Administration/City Attorney, [FIN] Finance, [F] Alameda County Fire Department, [DSR] Dublin San Ramon Services District, [CO] Alameda County Department of Environmental Health. GENERAL SIGN REQUIREMENTS: This Master Sign Program approval for PA 02-031 is for an existing and previously approved freestanding sign, four other existing signs, and seven wall-mounted and directional signs as shown on Exhibit B, and as generally depicted and indicated by plans prepared and submitted by Dublin Honda and Michael Zucker & Associates, consisting of 2 sheets with attached colored elevations of typical signage, dated received April 23, 2003, stamped approved and on file with the City of Dublin Community Development Department. Sign's approved under this Master Sign Program shall generally conform to the following conditions, dimensions, restrictions and notations made and indicated on the plans labeled Exhibit B and the Dublin Zoning Regulations. [B, PLI All signage shall comply with the provisions established in this Master Sign Program or to the specific conditions stated. Modifications may be considered by the Zoning Administrator upon application for a Sign Site Development Review pursuant to Section 8.104 Site Development Review. [PL] Building Permits for installation of all signage for the Dublin Honda auto dealership shall be secured and construction commenced within 1 year of the effective date of approval of this Master Sign Program or said approval shall be void. [B, PL] o All freestanding and walt-mounted signs shown on Exhibit B shall be well-maintained in an attractive manner and in accordance with the approved plans. Any indirect light fixtures used to illuminate any signage shall be glare-shielded. [PL] o New or proposed wall signs or additional freestanding signs for the automobile dealership site shall first be subject to review by the Community Development Department and shall conform to this Master Sign Program. The use of said additional wall and/or freestanding signage not shown or indicated by this Master Sign Program approval, will require a separate Sign Site Development Review approval by the Zoning Administrator prior to installation or use. Said signage shall comply with the sign regulation provisions of Section 8.84.060, 8.84.1 I0 and 8.84.120, of the Zoning Ordinance. [PL] o Wall-mounted signs shall be placed flat against the building wall of the occupied frontage as applicable. No sign shall appear above the roof line. If signs change, all mounting holes from previous signs shall be repaired and walls repainted prior to mounting the new signs. [PL] The use of any Temporar~ Promotional Signs (i.e., banners, pennants, flags, balloons, searchlights and similar advertising devises) for special advertising and/or promotional use shall first require a separate Zoning Clearance approval and shall comply with the provisions established in the Sign Regulations of the Zoning Ordinance. [PL] 8. The use of any A-Frame, portable or sandwich board signs on the site is prohibited. Said signs shall also not be placed within the public right-of-way. [PL, PW] o Any vehicles with signage shall be parked as close as practical to the business it serves. Said vehicles cannot be parked adjacent to the Interstate 680 or Amador Plaza Road frontages or on the public street. Vehicles with signage shall be used in the normal course of business and shall not be used as a sign platform or for the sole purpose of attracting people to a place of business. [PL, PW, POI 10. This Master Sign Program/Sign Site Development Review approval shall be revocable for cause in accordance with Section 8.96.020.I of the Dublin Zoning Ordinance. [PL] PASSED, APPROVED AND ADOPTED this 19th day of August 2003, by the following votes: AYES: Councilmembers McCormick, Oravetz, Sbranti and Zika and Mayor Lockhart NOES: None ABSENT: None ABSTAIN: None ATTEST: ~i~OCle~-~'L ' . K2/G/8-19-03/reso-honda-sign.doc (Item 6.2 - 3) G:\paL2002\pa 02-03 I\CC-MSP reso '4 I-~O~TDA Exterior Signage ~ Plasti. Line, NEW & F ~2'-~ ~/4: ...............--1 EXISTING Utilizing consistent sign sizes, designs, type faces and rn~terials that con'plement NEW & EXISTING ,' nealer _ . Name (- Graphic Elements, Honda "H" logo. logotype, dealersbip name NOT USED rvice - :EXISTING VARtABL[ POI Hi-Rl~e Interstate Sign As the competition fei' customer's attention grows more cluttered, it is important to present a consistent brand sign in both design and location. E×terior signs, botb ground mounted and building mounted bare been completely redesigned to create a more comore~enslve, consistent an~ up. to-date identihcation program that include~ brand, dealer identification and directional 51gas Tile dramatic new signs reinforce the image obiectives to build equity in the Nonda blue coloL name and logo. 'l~i~ I When the S gns are effective the car buying I experience is enhanced NOTOSED & Associates Color Sign DUBLIN HONDA ................ '~ Renderinas ?o99 Amador Plaza Road 594 Howard Street Dublin, CA 94568 San Francisco, CA 94105 T 415.gS?.0509 2 3 A P R I L 2 0 0 3 F 415,957,0538 NOT USED Pylon Options Used Car $1gnage Used Car Signage Figure A Figure B Once on the site. new directional signs guide the customer to all destinations earl ~. as well as reflecting the brand sign in.ge. These signs announce the various services available at the dealershlo and st&er customers toward those dest,nations, Directional Signage Dubl Dublid. s, p~LgR_N_A¥~ - 3~_0'_' C. DEALER NAME · Serv C e nte r A, SERVICE CENTER. WALL-MOUNTED SIGNAGE \ EXISTING HFRISE SIGN ;I ,J~-i~' PARKING FRONT ELEVATION SIDE ELEVATION EXISTING DIRECTIONAL SIGN SIRIPE AROUND PERIMETER OF SIGN, BLUE FIELD ---- SECURE SIGN TO ~ EXISTING POLE WITH HIGH PERFORMANCE SELF TAPPING SCREWS VINYL PERM~ENTLY BONDED TO .060" THICK ~X[ ~ ~ ~ ~UM. SUBST~TE LETTeR/NO & ~ POLE-MOUNTED SIGN TAG I SCHEDULE OF SI~ NS EXISTING SIGNS ACRYSTEEL SIGN BOX HI-RISE SIGN POLE-MOUNTEDINTERNALLY ILLUMINATED 14'-0"H X 14'-0'W x 3' WALL-MOUNTED INDIVIDUAL LE~'rERS INTERNALLY ILLUMINATED 'HONDA" LOGOTYPE ~ WALL-MOUNTED 2'-6"H X 22'-1 'HONDA"LOGOTYPE I WALL MOUNTED INDIVIDUAL LETYERS INTERNALLY ILLUMINATED DIRECTIONAL SIGN "H" LOGO WAI. L-MOUNTED MOUNTED TO SMALL DIR SIGN (E) POLE NEW SIGNS 'HONDA" LOGOTYPE WALL-MOUNTED 2' INTERNALLY ILLUMINATED PMS 285 C INDIVIDUAL LETTERS BLUE INTERNALLY ILLUMINATED PMS 285 C STREET ADDRESS N ILLUMINATED WHITE 4"H X 25~V 38.5 S.F. 7C 6 $.F, (BASE) 3 55 S.F. 70 55 S.F.7D 79 S.F.7E ~EIT]UN AND REHDDELING PHASE~ NE~/ SERVICE SHOP PHAS£ I TRUE REF NORTH NORTH SITE SIGNAGE PLAN Michael Zucker & Associates DUBLIN HONDA 7099 Amador Plaza Road Dublin, CA 94568 ...................... ORAWN BY: · pT AS NOTED SITE SIGNAGE pLAN Si-1 WEST ELEVATION @ SERVICE CANOPYI ,,,.=,,.o, I 4 WEST ELEVATION MATCH LiNE MATCH LINE MATCH UNE MATCH LINE NORTH ELEVATION Michael Zucker & Associates DUBLIN HONDA 7099 amador Plaza Road Dublin, CA 94568 ELEVATIONS Si-2 EAST ELEVATION J ..... '~' I 1