HomeMy WebLinkAboutItem 3.5 Shop Local Holiday Report
STAFF REPORT CITY CLERK
File #470-50
CITY COUNCIL
DATE:February 4, 2014
TO:
Honorable Mayor and City Councilmembers
FROM:
Christopher L. Foss, Acting City Manager
SUBJECT:
Report on the 2013 Shop Local Holiday Campaign
Prepared by Shari Jackman, Public Service Employee
EXECUTIVE SUMMARY:
In fall 2013, the City of Dublin partnered again with the Dublin Chamber of Commerce to
manage the Shop Local Holiday Campaign to encourage shopping throughout the City during
the holidays. This report provides a summary of the third year of the Shop Local Holiday
Campaign.
FINANCIAL IMPACT:
Costs related to the promotion of the campaign were $1,420. These funds have been included
in the FY2013-14 budget.
RECOMMENDATION:
Staff recommends that the City Council accept the report.
Reviewed By
Acting Assistant City Manager
DESCRIPTION:
In fall 2013, the City of Dublin, in partnership with the Dublin Chamber of Commerce, began its
third annual “Discover Dublin for the Holidays” Shop Local Campaign. This social media-based
campaign encouraged shopping throughout the City of Dublin during the holidays. The
Facebook page, www.facebook.com/discoverdublin, promoted businesses that participated in
the campaign by posting their business profile, photos, as well as store promotions and events.
Subscribers to the campaign’s Facebook page were then notified of the recent updates.
Prior to the start of the 2013 campaign, the City mailed packets to Dublin businesses, notifying
them of the campaign and encouraging their participation. The packets were also distributed at
several Chamber of Commerce events. The packets contained Shop Local posters for
ITEM NO. 3.5
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business’ storefronts, and business cards for their patrons to encourage additional visitors to the
Facebook page.
Thanks to the generosity of several local businesses – Amador Valley Industries, BYOG, Dublin
Cyclery, Earl Anthony’s Dublin Bowl, Elephant Bar Restaurant, Home Vendors Online, Nothing
Bundt Cakes, Rockin’ Jump, and Thread’s Beauty Bar – Staff was able to offer gift certificates to
followers of the Facebook page in a twice-weekly drawing. Throughout the course of the
campaign, “likes” on the Facebook site grew by nearly one hundred to 735 followers (a nearly
20 percent increase from 2012), and several of the businesses reported an uptick in traffic
following a post.
In addition to daily postings promoting specific businesses, the “Discover Dublin” page was also
used to promote “Small Business Saturday” in November and “Tri-Valley Restaurant Month” in
January.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
None.
ATTACHMENTS:
None.
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