HomeMy WebLinkAbout4.2 Bill 49 Breast Cancer License Plate
STAFF REPORT CITY CLERK
File #660-40
CITY COUNCIL
DATE:March 4, 2014
TO:
Honorable Mayor and City Councilmembers
FROM:
Christopher L. Foss, Acting City Manager
SUBJECT:
Letter of Support of for Assembly Bill 49 to Support the Creation of a Breast
Cancer Awareness License Plate
Prepared by Jacqui Diaz, Special Projects Manager/Public Information Officer
EXECUTIVE SUMMARY:
State Assemblymember Joan Buchanan has introduced Assembly Bill 49 – the Pink Plate Bill.
The proposed bill would authorize the Department of Motor Vehicles to create a specialized
license plate to promote breast cancer awareness and prevention. This measure would direct
money generated from the sale of the breast cancer license plate to the Breast Cancer Control
Account, in order to fund the Every Woman Counts Program.
FINANCIAL IMPACT:
None
RECOMMENDATION:
Staff recommends that the City Council receive this report and approve the letter of support for
AB 49.
Reviewed By
Acting Assistant City Manager
DESCRIPTION:
Existing law creates an administrative path for creating a specialized license plate with the
Department of Motor Vehicles (DMV) and a partnering agency. However, this process restricts
the graphic design of the plate to a small photo on the left side of the license plate. This bill
would allow the DMV to work with the Department of Health Care Services to create a full plate
design for a breast cancer awareness plate. Current law authorizes the DMV to issue specialty
plates. Twelve different plate programs currently exist; under the program, the DMV charges
specified fees for certain services related to the issuance of the plates.
This proposed new special plate would incorporate the pink breast cancer awareness ribbon
with a pink background, so that it would be easily recognizable as the “Pink Plate”. Revenue
ITEM NO. 4.2
Page 1 of 2
generated from the sale of the pink plates would be directed to the Breast Cancer Control
Account in the Breast Cancer Fund established in the tax code. This money is used to fund the
Every Woman Counts (EWC) Program, which provides free and low cost breast screenings and
mammograms to women across California. By providing EWC with additional revenue to fund
more preventative tests for women, this bill will allow more women to detect their cancer early
and seek the treatment they need. In addition, the hope is that seeing a pink plate will serve as
a reminder to get checked. Currently 31 states already have some version of a breast cancer
license plate. Staff recommends that the City Council receive this report and approve the letter
of support for AB49.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
.
Not applicable
ATTACHMENTS:
1. Letter in Support of AB 49
Page 2 of 2
March 4, 2014
The Honorable Joan Buchanan
California State Assembly, District 16
State Capitol Building, Room 2148
100 Civic Plaza
Sacramento, CA 94249-0016
Dublin, California 94568
Phone: (925) 833-6650
Fax: (925) 833-6651
Dear Assemblymember Buchanan,
The City of Dublin is pleased to support AB 49, creating the Cal
Breast Cancer awareness and prevention efforts.
The American Cancer Society estimates breast cancer in the Unite
hundreds of thousands of women and families in 2013:
Over 200,000 women will be diagnosed with invasive breast cancer
Approximately 40,000 women will die from breast cancer
Breast cancer is the most common cancer among American women, ex
About one in eight (12%) women in the US will develop invasive breast cancer during
lifetime. We all know eight women and whether it is our mother, sister, au
best friend, or teacher, we all know someone who has been impact
disease.
Early detection saves lives. Annual screenings and mammograms h
City Council
(925) 833-6650
cancer early so they can seek treatment. Unfortunately, many he
City Manager
(925) 833-6650
preventative measures like screenings or mammograms and many wom
Community Development
these lifesaving procedures. The Department of Healthcare Services
(925) 833-6610
Economic Development
Woman Counts Program (EWC) provides free and low cost screenings
(925) 833-6650
Finance/Admin Services
across California.
(925) 833-6640
Fire Prevention
(925) 833-6606
The creation of the California Pink Plate will provide much needadditional funds for the
Human Resources
(925) 833-6605
DHCS and EWC to be able to expand their efforts to help even mor
Parks & Community
Additionally, having thousands of pink license plates driving on
Services
(925) 556-4500
help remind women to get the screenings that could save their life.
Police
(925) 833-6670
Public Works/Engineering
Thank you for authoring this important legislation. The City of
(925) 833-6630
complete support of AB 49 and your efforts to create the Califor
Sincerely,
Mayor Tim Sbranti
dublin
www..ca.gov