HomeMy WebLinkAbout8.4 Sewer Capacity Program Criteriaor
19 82
/ii � 111
DATE:
TO:
STAFF REPORT
CITY COUNCIL
March 4, 2014
Honorable Mayor and City Councilmembers
CITY CLERK
File # 470 -50
FROM: Christopher L. Foss, Acting City Manager "
SUBJECT: Reconsideration of Sewer Capacity Assistance Program Criteria
Prepared by Hazel L. Wetherford, Economic Development Analyst
EXECUTIVE SUMMARY:
In May 2010, the City established a Sewer Capacity Assistance Program, in partnership with the
Dublin San Ramon Services District, to allocate the City's excess sewer capacity to end users in
the City of Dublin. In May 2013, the City Council approved revisions to the Program that
including establishing criteria for the allocation of a higher percentage based on user type and
location, and an allocation of 30 Dwelling Unit Equivalents to the Downtown Specific Plan area.
The Economic Development Committee, comprised of Mayor Sbranti and Vice Mayor Biddle,
requested Staff to bring the Program back to the City Council to consider revisions to the set
aside allocation for the Downtown Specific Plan area.
FINANCIAL IMPACT:
There is no financial impact associated with this item.
RECOMMENDATION:
Staff recommends that the City Council accept the report, discuss and provide direction to Staff
regarding any possible changes to the Program.
`Reviewed By
Acting Assistant City Manager
DESCRIPTION:
On May 4, 2010, the City Council adopted Resolution 53 -10 approving a Letter Agreement with
the Dublin San Ramon Services District (DSRSD) for the Administration of Unused Sewer
Capacity for the City of Dublin.
Commonly referred to as the Sewer Capacity Assistance Program, the Program allows the City
to market its excess sewer capacity as an economic development incentive program to help
Page 1 of 2 ITEM NO. 8.4
stimulate economic growth in the community. The Program is designed to support large and
small businesses and encourage the recruitment, renovation or re -use of properties in Dublin.
On May 21, 2013, the City Council adopted Resolution 67 -13 (Attachment 1) amending the
Sewer Capacity Assistance Program by establishing the following criteria for program
implementation-
Program Criteria
1. Allocate 30 Dwelling Unit Equivalents (DUEs) to the Downtown Specific Plan area-,
2. Continue to allow 25% allocation to non - restaurant or non - entertainment uses throughout
the Downtown Specific Plan area-,
3. Continue to allow 25% allocation to restaurant, non - restaurant or non - entertainment uses
throughout the City outside of the Downtown Specific Plan area and the Eastern Dublin
Transit Center; and
4. Increase City's sewer capacity allocation to restaurants and entertainment uses based on
the following criteria-
On February 10, 2014, the Standing Economic Development Committee received a verbal
report on the Program and the remaining unallocated DUEs. The current balance of DUEs for
the Downtown Specific Plan Area is 25.74, and 4.781 Citywide, for a total unallocated DUE
balance of 30.521. The Committee accepted the verbal report and directed Staff to bring the
Program criteria to the City Council. Specifically, the Committee requested that the City Council
revisit the set aside allocation in the Downtown Specific Plan area given the limited number of
DUE remaining available citywide.
nd'rWNTf'&WN %P'FriFlf' PI SAN ARFA f"m nilF .Allnrat"I
NOTICING REQUIREMENTS /PUBLIC OUTREACH:
I101 •[Tits
ATTACHMENTS: 1. City Council Staff Report dated May 21, 2013
Page 2 of 2
Greater than 5,000sf -50%
Gresterthan5,000sf -5046
Greater than 5,000sf -25%
Greaterthan5,000sf -50%
III VI I�u I'.
Fine miming
Between 3,500 and, 5,000 sf -75%
Betuseen 3,500 and 5,000 sf -75%
Between 3,500 and, 5,000 sf - 50%
Between 3,500 and, 5,000 sf -75%
25%
Less than 3,500 sf - 100%
Less than 3,500 sf - 100%
Less than 3,500 sf -75%
Less than 3,500 sf - 100%
CasmatDining
Greaterthan 5,000 sf -25%
Greaterthan 5,000 sf -25%
Greater than 5,000 sf -25%
Greaterthan 5,000 sf -25%
(excluudingfast food)
Between 3,500 and 5,000 sf -50%
Between 3,500 and 5,000 sf -50%
Between 3,500 and 5,000 sf -25%
Between 3,500 and 5,000 sf -50%
25%
Less than 3,500 sf -75%
Less than 3,500 sf -75%
Less than 3,500 sf - 50%
Less than 3,500 sf - 75%
Specialty Food
Greater than 5,000sf -50%
Greaterthan 5,000 sf - 50%
Greater than 5,000sf -25%
Greaterthan 5,000 sf - 50%
Coffee, Befi,, Bakery, etc.
Between 3,500 and 5,000 sf -75%
Between 3,500 and 5,000 sf -75%
Between 3,500 and 5,000 sf - 50%
Between 3,500 and, 5,000 sf -75%
25%
Less than 3,500 sf - 100%
Less than 3,500 sf - 100%
Less than 3,500 sf -75%
Less than 3,500 sf - 100%
FntertainraentUghtlife
Greaterthan5,000sf -50%
Greater than 5,000sf -50%
Greater than 5,000sf -50%
Greater than 5000sf -50%
(Wine BarsfTaproams, etc,
Between 3,500 and 5,000 sf -75%
Between 3,500 and 5,000 sf -75:6
Between 3,500 and 5,000 sf -75%
Between 3,500 and 5,000 sf -75%
2:5%
Less than 3,500 sf'- 100%
Less than 3,500 sf'- 100%
Less than 3,500 sf'- 100%
Less than 3,500 sf'- 100%
NOTICING REQUIREMENTS /PUBLIC OUTREACH:
I101 •[Tits
ATTACHMENTS: 1. City Council Staff Report dated May 21, 2013
Page 2 of 2
19'� 62
L'1L11�RN�'
DATE: May 21, 2013
i toy
STAFF REPORT
CITY COUNCIL
Honorable Mayor and City Councilmembers
Joni Pattillo, City Manager[° 6k-.
CITY CLERK
File #470 -50
SUBJECT: Amendments to the Sewer Capacity Assistance Program
Prepared by Linda Smith, Economic Development Director and Public Information
Officer
EXECUTIVE SUMMARY:
In May 2010, the City established a Sewer Capacity Assistance Program, in partnership with the
Dublin San Ramon Services District, to allocate the City's excess sewer capacity to end users in
the City of Dublin. To date, the maximum contribution per user has been 25 percent of the
overall sewer capacity needs for that user. The City Council will consider revisions to the
Program that include establishing, criteria for the allocation of a higher percentage based on user
type and location.
FINANCIAL IMPACT:
There is no financial impact associated with this item.
RECOMMENDATION:
Staff recommends that the City Council adopt Resolution amending the City's Sewer Capacity
Assistance Program and Establishing Criteria for Program Implementation.
Submitted By
Economic Development Director/
Public Information Officer
DESCRIPTION:
Reviewed By
Assistant City Manager
On May 4, 2010, the City Council adopted Resolution 53 -10 approving a Letter Agreement
(Attachment 1) with the Dublin San Ramon Services District (DSRSD) for the Administration of
Unused Sewer Capacity for the City of Dublin.
Commonly referred to as the Sewer Capacity Assistance Program, the Program allows the City
to market its excess sewer capacity as an economic development incentive program to help
Page 1 of 4 ITEM NO. 7.3
stimulate economic growth in the community. The Program is designed to support large and
small businesses and encourage the recruitment, renovation or re -use of properties in Dublin.
Currently, the Program allows the City to provide a credit of up to twenty -five percent (25 %) of
the DSRSD connection fees that would otherwise be paid by the applicant. The Program
currently has 44 unreserved Dwelling Unit Equivalents (DUE) available. This Letter Agreement
was extended, in writing, on October 18, 2011 to sunset on December 31, 2013 (Attachment 2).
Staff will be preparing another written extension request to DSRSD for the City Manager's
signature in the coming weeks, requesting a new sunset date of December 31, 2015.
Over the last several months, Staff has been in discussions with DSRSD Staff regarding this
incentive program and has proposed revisions to encourage investment in the Downtown Dublin
Specific Plan area, as well as the Eastern Dublin Transit Center.
In summary, Staff proposes to establish additional criteria for the Program, including an increase
in the allocation percentage based on user type per summary below:
Program Revisions
• Allocate 30 DUE of the current balance (44 DUE) to the Downtown Specific Plan area
• Continue to allow 25% allocation to non - restaurant or non - entertainment uses throughout
the Plan area
• Increase City's sewer capacity allocation to restaurants and entertainment uses based on
the following criteria:
Page 2 of 4
Downtown Specific Plan Area
30 DUE Allocated
User Type
Village
Downtown
Retail Core
Eastern
Other Areas
District
Within
Parkway
Transit
Dublin
District
District
Transit
Dublin
Center
Fine Dining
Greater than
Greater than
Greater than
Greater
25%
5,000 sf--
5,000 sf-- 501/0
5,000 sf---
than
50%
Between 3,500
25%
5,000 sf--
Between
and 5,000 sf—
Between
50%
3,500 and
75%
3,500 and
Between
5,000 sf—
Less than
5,000 sf—
3,500 and
75%
3,500 sf—
50%
5,000 sf-
Less than
100%
Less than
75%
3,500 sf—
3,500 sf—
Less than
100%
75%
3,500 sf-
100%
Page 2 of 4
Casual Dining
Greater than
Greater than
Greater than
Greater
25%
(excluding fast food)
5,000 sf -
5,000 sf - 25%
5,000 sf -
than
25%
Between 3,500
25%
5,000 sf-
Between
and 5,000 sf-
Between
25%
3,500 and
50%
3,500 and
Between
5,000 sf-
Less than
5,000 sf-
3,500 and
50%
3,500 sf - 751/6
25%
5,000 sf --
Less than
Less than
50%
3,500 sf-
3,500 sf--
Less than
75%
50%
3,500 sf-
75%
Specialty Food (Coffee,
Greater than
Greater than
Greater than
Greater
25%
Deli, Bakery, etc)
5,000 sf -
5,000 sf - 50%
5,000 sf -
than
50%
Between 3,500
25%
5,000 sf -
Between
and 5,000 sf -
Between
50%
3,500 and
75%
3,500 and
Between
5,000 sf-
Less than
5,000 sf-
3,500 and
75%
3,500 sf -
50%
5,000 sf -
Less than
100%
Less than
75%
3,500 sf-
3,500 sf-
Less than
100%
75%
3,500 sf-
100%
Entertainment/Nightlife
Greater than
Greater than
Greater than
Greater
25%
(Wine Bars /Taprooms,
5,000 sf--
5,000 sf- 500/0
5,000 sf-
than
etc)
50%
Between 3,500
50%
5,000 sf-
Between
and 5,000 sf-
Between
50%
3,500 and
75%
3,500 and
Between
5,000 sf-
Less than
5,000 sf-
3,500 and
75%
3,500 sf-
75%
5,000 sf -
Less than
100%
Less than
75%
3,500 sf-
3,500 sf-
Less than
100%
100%
3,500 sf -
100%
Methodology and Potential Impact of Proposed Revisions
In developing the new criteria, Staff relied on input from the Urban Land Institute (ULI) Report
completed in 2011 (Attachment 3) that suggested that the City invest resources into the
Downtown for dining and entertainment uses. Further, Staff believed that these revisions were
consistent with the goals of the Downtown Dublin Specific Plan and with the City Council's most
recent actions to encourage more intense uses along Village Parkway through the adopted
parking standard moratorium and recent City Council actions relating to the Fagade
Improvement Grant Program.
As outlined above, Staff has proposed criteria based on user size and type within the three
districts of the Downtown Specific Plan area, as well as for the Eastern Dublin Transit Center.
With the exception of Retail Core District of the Downtown Specific Plan area, the percentage of
sewer allocation is consistent based on user type and size in the remaining three areas (Village
Parkway District, Downtown Transit District and Eastern Dublin Transit Center). Staff's
reasoning for a different formula in the Retail Core District relates to the pedestrian - oriented
nature of the other three districts and the need to invest more heavily in these areas to promote
development and revitalization, given more fractured ownership, particularly in the Village
Parkway and Downtown Transit districts.
Page 3 of 4
To put these formulas into context, Staff asked DSRSD to provide an analysis of the sewer
capacity of dining and restaurant uses in Downtown Pleasanton. The food establishments along
Main Street used, on average, between four to five DUEs. Using this as a metric, Staff believes
that this new Program criteria could potentially assist in locating between six to seven new
dining and entertainment uses within the Downtown Specific Plan area.
Staff presented this concept to the Economic Development Committee on April 8, 2013. The
Committee recommended the inclusion of Eastern Dublin Transit Center as a means to
incentivize existing vacant space as part of the Avalon project and directed Staff to bring the
revisions to the Program to the City Council for consideration.
NOTICING REQUIREMENTS/PUBLIC OUTREACH: None.
ATTACHMENTS: 1. Resolution No. 53 -10
2. Letter Agreement Extension
3. Urban Land Institute Report
4. Proposed Resolution
Page 4 of 4
RESOLUTION NO. 53 - 10
A RESOLUTION OF THE CITY COUNCIL
OF THE CITY OF DUBLIN
APPROVING A LETTER OF AGREEMENT WITH
THE DUBLIN SAN RAMON SERVICES DISTRICT (DSRSD) FOR THE
ADMINISTRATION OF UNUSED CITY OF DUBLIN SEWER CAPACITY
WHEREAS, the City Council of the City of Dublin (the "City') is desirous of improving the
economic viability of the community through the establishment of certain economic incentive
programs; and
WHEREAS, in an attempt to attract new businesses or retain and/or expand existing
businesses that will provide additional jobs and generate additional tax revenues for the City,
as well as for certain residential projects that will likely result in greater economic activity in
Dublin, Staff is requesting City Council consideration of an agreement with the Dublin San
Ramon Services District (DSRSD) that will allow the City to provide unused City sewer capacity
rights to new and/or existing businesses and/or projects; and
WHEREAS, the proposed program would require the City, DSRSD, property owner and
applicant to enter into a agreement permitting the re- allocation of regional and local sewer
capacity rights, and the agreement will be recorded with the Alameda County Recorder's Office,
and
WHEREAS, the City Council finds it is in the public interest to enter into this agreement
because the City and its residents will benefit from increased revenues received from both sales
tax revenue that it may not otherwise receive, and from the increase in the property taxes as a
result of improvements to the property; and
WHEREAS, the City Council further finds that the City and its residents may also benefit
from the creation of new jobs in the City that will occur when a new business is established or
an existing business is expanded; and
WHEREAS, the City Council further finds that the City and its residents may also benefit
from the creation of construction jobs created from residential projects that are developed.
NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Dublin does
hereby approve the Letter of Agreement with the Dublin San Ramon Services District (DSRSD)
for the Administration of Unused City of Dublin Sewer Capacity (attached as Exhibit A).
BE IT FURTHER RESOLVED that the City Manager is authorized to execute the
agreement substantially in the form attached hereto and to undertake such action as may be
necessary and desirable to carry out the intent of this resolution.
Page 1 of 2
PASSED, APPROVED AND ADOPTED this 4th day of May, 2010, by the following vote:
AYES: Councilmembers Biddle, Hark, Scholz, and Mayor Sbranti
NOES: None
ABSENT: Councilmember Hildenbrand
ABSTAIN: None
ATTES ,
City Clerk
Reso No. 53 -10, Adopted 5 -4 -10, Item 8.1 Page 2 of 2
o A�11 Uj..
Mayor
DUBLIN
SAN RAMON
SERVICES
DISTRICT
Ms. Joni Pattillo
City Manager
City of Dublin
100 Civic Plaza
Dublin, CA 94568
April 21, 2010
Subject: Letter of Agreement for the Administration of
Unused City of Dublin Sewer Capacity
Dear Joni:
-3aG al
7051 Dublin Boulevard
Dublin, California 94568
Phone: 925 828 0515
FAX: 925 829 1180
www.dsrsd.com
As you are aware, at the request of the City of Dublin (City), on March 2, 2010, the Board of
Directors of Dublin San Ramon Services District (District) adopted Resolution No. 9 -10
(Attachment A) authorizing the City to transfer unused sewer capacity allocated to City
properties to commercial properties where the City would like to stimulate economic growth.
The resolution requires a Letter of Agreement between the City and District to define the
administrative procedures for the administration of the program, 'In addition, on April 20, 2010,
the District Board of Directors adopted Resolution No. 14 -10 (Attachment B) authorizing the
City to also transfer unused sewer capacity to residential development. Upon the City's approval
and acceptance, evidenced by your signature below, this letter will serve as the required Letter of
Agreement.
The procedures for administering the unused capacity transfer program shall be as follows:
City shall provide to District Engineer, David A. Requa, a letter providing the name of
(and contact information for) the applicant for the new, expanding, or relocating business
(hereinafter, "commercial project ") or residential development project (hereinafter,
"residential project" or collectively "project ") the City is supporting, the name of (and
contact information for) the owner(s) of the property on which the project is located (if
different than the applicant for the project) and the number of dwelling unit equivalents
( "DUEs ") the City desires to allocate to the project.
The District Engineer shall have the discretion to determine whether the number of DUEs
the City desires to allocate to the project are consistent with the wastewater flow
characteristics, including volume and strength in terms of BOD and SS, for the proposed
use. Such determination will be based, in the sole discretion of the District Engineer, on
Dublin San Ramon Bervias DisUW1 is a Publw Eniky E° BIT A
Ms. Joni Patillo
Page 2
April 21, 2010
Y!^?/
• information concerning the wastewater flow characteristics provided by the Applicant,
and/or on a schedule of wastewater flow characteristics for the category or categories of
use classifications determined by the District Engineer to be most applicable to the
proposed use.
• The Applicant shall be responsible for complying with the District Code' with respectto
commencing wastewater service, including the acquisition of all additional DUES
determined to be necessary, the application for a Sewer Permit and compliance with all
conditions thereto, and for paying all fees and charges attributable to the project.
Prior to and as a condition of District issuance of a Sewer Permit authorizing a
commercial project to proceed, City shall sign an agreement with the District, the
applicant, and the landowner (if a perspn different from the applicant) regarding
management of the DUES allocated for the project, which agreement shall be in the form
attached hereto as Attachment C, which form of agreement shall be revised to conform to
changes made from time to time to pertinent.portions of the District Code.
City shall provide District written notification should the applicant's commercial project
fail and the City desires to transfer the allocated DUEs back to the City from the owner of
the property.
o The aggregate total of DUEs allocated under this program shall not exceed sixty-six and
two- thirds (66 213) DUES at any time.
• No letter request dated after December 31, 2011 by the City to allocate DUEs will be
honored by District unless approved by the District Board of Directors.
If this Letter of Agreement is satisfactory to the City, please sign and return one copy to the
District. The District is pleased to have this opportunity to assist the City -in these challenging
economic times,
ACCEPTED for CITY OF DUBLIN
JONI PATTILLO
City Manager
Sincerely,
BERT L. MICHALCZYK
General Manager
Date
L This is the District Code of the Dublin San Ramon Services District, which contains the pertinent rules and
regulations as adopted by the District's Board of Directors from time to time.
Ms. Joni Patillo
Page 3
April 21, 2010
Attachments:
(A)DSRSD Board Resolution No. 9 -10
(B) DSRSD Board Resolution No. 14 -10
(C) Dublin Sewer Capacity Transfer Agreement
cc: D. Requa
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0
CITY OF
DUBLIN
100 Civic Plaza
Dublin, California 94568
Phone: (925) 833.6650
Fax: (925) 833.6651
City Council
(925) 8336650
City Managor
(925) 8336650
Community Development
1925) 8336610
Economic Development
(925) 833.6650
Finance /Adman Services
(925) 833.6640
Fire Prevention
(925) 833.6606
Human Resources
(925) 833.6605
Parks & Community Servio
(925) 556.4500
Police
(925) 833.6670
Public Work s /Fnglne or] ng
(925) 833.6630
Dublin
21?lx
www,tlublln,ca.gov
October 18, 2011
Mr. Bert Michalczyk
General Manager
Dublin San Ramon Services District
7501 Dublin Boulevard
Dublin, CA 94568
RE: Time Extension to the Letter Agreement for Unused Sewer
Capacity
Dear Bert,
The City of Dublin is requesting a time extension of the May, 2010
Letter Agreement between the City of Dublin and the Dublin San
Ramon Services District regarding to the allocation of the City's
unused sewer capacity.
The City wishes to extend the time period from December 31, 2011 to
December 31, 2013, The City believes that, with the adoption and
implementation of the Downtown Specific Plan and other development
projects currently underway, we will see an increased interest in this
program, particularly as it relates to new dining and restaurants
looking in Dublin.
We would appreciate your consideration of this time extension request,
As always, please feel free to contact me with any questions or,
concerns.
Sincerely,
Joni Pattillo
City Manager
As Isla ric Fa r 0, I
bout ULl's Technical Assistance Panels
ULI San Francisco Technical Assistance Panel Program (known as "TAP ") Is an
extension of the national Urban Land Institute (ULI) Advisory Services Panel Program.
ULI's Advisory Services Panels provide strategic advice to clients (public agencies
and nonprofit organizations) on complex land use and real estate development Issues.
The program links clients to the knowledge and experience of ULI and its membership.
Established in 1947, the Advisory Services Program has completed over 500 panels
in 47 states, 12 countries, and on 4 continents. The Advisory Services Program has
been successful due to its comprehensive, pragmatic approach to solving land use
challenges,
Each panel team Is composed of highly qualified professionals who volunteer their
time to ULI. They are chosen for their knowledge of the panel topic and screened to
ensure their objectivity. UEI's Interdisciplinary panel teams provide a holistic look at
development problems. A respected ULI member who has previous panel experience
chairs each panel.
Local San Francisco Bay Area TAPs are held over the course of two days In the
client's community. A detailed briefing book Is given to each TAP participant prior
to the day of the TAP. The TAP begins with a tour of the study area either by bus and
on foot, is followed by a briefing by the client and others, and then transillons Into
private Interviews and panel discussion regarding the client's issues and questions.
At the end of the TAP, the panel provides a Power Point presentation to the client and
Invited guests summarizing the panel's observations and recommendations. Within
ten weeks, a final written report Is delivered to the client, The final report presents
highlights of the panel's independent review and contains a diverse set of ideas and
suggestions that may or may not ultimately make sense for the community for which it
was prepared.
About ULI
The Urban Land institute's mission Is to provide leadership in the responsible use of
land and in creating and sustaining thriving communities worldwide. Founded In 1936,
the ULI Is a non - profit organization of land -use professionals with 27,040 members
in 95 countries (www.uli.org), including 1,800 in the greater San Francisco District
Council (www.ullsf.org). ULI San Francisco serves the greater Bay Area with pragmatic
land use expertise and education,
Team Assignment and Process
The City of Dublin, using their recently passed Downtown Dublin Specific Plan
(Specific Plan) as a guide, alms to Improve the vitality of their downtown. The panel
was asked how to prioritize the execution of the Specific Plan, The TAP process
consisted of a day of site tours, stakeholder Interviews, a panel discussion, and a
presentation the following morning.
Site Context
The Downtown Dublin Specific Plan Area is bounded generally by Village Parkway
on the east, Amador Valley Boulevard on the north, San Ramon Road on the west,
and Interstate 580 on the south. The Specific Plan is an aggregate of all or a major
portion of five existing plans: San Ramon Road Specific Plan, Dublin Downtown
Plan, Downtown Core Specific Plan, West Dublin BART Specific Plan, and the
Village Parkway Specific Plan.
Collectively, those plans are zoned for the additional development of nearly 3.2
million square feet of non - residential development, 740 dwelling units, and 150
hotel rooms. Since 2000, when a majority of these plans were adopted, 258,734
square foot of non- rosidential development and 54 residential units have boon
constructed. In addition, 617 multi - family residential units have been entitled and
309 of the units are currently under construction.
This Specific Plan focuses on strengthening the development standards and design
guidelines and providing greater direction as to future land uses, crealing three
distinct districts in the Plan -- Translt-Ortented District, Retail District and Village
Parkway District. Most of the attention has been directed to the Transit - Oriented
District south of Dublin Boulevard. Specifically, transit-oriented developments are
encouraged within walking distance of the recently opened West Dublin /Pleasanton
Bay Area Rapid Transit (BART) Station,
At present, Downtown Dublin largely functions as a regional retail area comprised
of a number of large - format "power centers" with ancillary smaller specialty
retail sales and services. These retailers (such as Target, Ross, and Marshalls)
represent a unique niche in the regional marketplace and attract patrons from the
entire Tr€- Valley region which Includes the cities of Dublin, Pleasanton, Livermore,
San Ramon, and Danville, The Specific Plan encourages new development
and improvements to existing developments to create a more walkable, urban
environment and to enhance the City's tax base.
Proposed New Development
Several new projects are either under construction or have been entitled In the
Specific Plan Area. The most significant development Is the opening of the West
Dublin /Pleasanton BART Station. The station is located within the median of
Interstate 580, with pedestrian access north and south over both sections of the
freeway. By 2013, the project is projected to accommodate 8,600 users per day.
Within the City of Dublin, a T13 -space parking garage has been constructed at the
southern terminus of Golden Cate Drive for BART commuters. As part of the BART
project, a joint developmont project with a 150 -room hotel and 7,500 square feet
of retail space has been planned (Stage I Development Plan), in addition to the
309 multi- family residential units (Essex) which aro under construction west of
Golden Gate Drive. Adjacent to and west of tho BART station project Is an existing
225,500 square feet one -story warehouse facility (the Prologls site, formerly
AMB). This properly has been entitled for development of 308 multi - family
residential dwelling units and a 150,400 square foot offico building. Associated with
these developments, St, Patrick Way will be extended, providing a vehicular and
pedestrian connection between Golden Gate Drive and Regional Street.
Other various rosldonlial, office and mixed -use developments have been
conceptually discussed with the City of Dublin, but no formal applications have
been submitted.
The Vision
The goal of the Downtown Dublin Specific Plan is: Downtown Dublin will be a vibrant and dynamic commercial and mixed-use Center
that provides a wide array of opportunities for shopping, services, dining, working, living and entertainment in a pedestrian-friendly and
aesthetically pleasing setting that attracts both local and regional residents.
Parcel Size and Building Foolprint— Downtown Oublin specillo Plan
TAP
11 • UPE,:if4tt.(1111S11191C
Stakeholder Interviews
The Immediate area has a number of institutional
stakeholders and individual property owners. Due
to the time constraints of this process, individual
resident stakeholders were not consulted by the TAP,
but local retail experts and property owners were
Interviewed, Stakeholders engaged by the TAP:
• Councilmember Don Biddle
Mike Costa, Terranomics
John Eudy, Essex Development
• Mayor Tim Sbranti, City of Dublin
Michael Schafer, Burlington Coat Factory
. Felicia Siudstill, Mayfield Gentry, Dublin Place
Sandra Weck, Colllers
Issues to Be Explored
The panel was asked a series of questions by the City of Dublin
during the process that helped to guide the analysis and final
recommendations. The City posed four specific Issues for the
panel to address:
1. Identify ways to spend Community Benefit Program In -fieu
funds to attract businoss and customers.
2. Prloritize physical Improvements necessary to make
Downtown Dublin vibrant (attract business and retail) and
pedestrian friendly,
3. Evaluate the current mix of retailers in Downtown Dublin and
provide suggestions on retail categories that will improve the
vitality of the downtown.
4. Evaluate emerging technology trends to determine whether
the use of technology vaill further enhance the Downtown
Dublin area Leg WIFI, apps, etc)
1. Identify ways to spend Community Benefit Program (CBP) in -lieu funds to
attract business and customers.
Currently, the CBP Is structured to apply to development that is in excess of tho permitted amount. The panel suggested the City
consider application of the program to all development, Including development in East Dublin. The funds could be best invested on
catalytic projects preferably within the TOD subarea first. While a movie theater would be a good nighttime use, it is very expensive
to construct, and the panel suggested that the funds could help incentivize a theater or other entertainment venue perhaps through
the subsidy of development costs. Another good use of funds would bo a downtown park or outdoor event space located on or
adjacent to Golden Gate Drive as it leads to BART. Funds could also be used to subsidize small tenant Improvement through grants
or loans. Lastly, CBP funds could help clean up store fronts and fagade Improvements.
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2. Prioritize physical improvements necessary to make Downtown Dublin vibrant
(attract business and retail) and pedestrian friendly.
The City should explore how to create a commurifly activation point downtown In addition to the existing senior center, preferably
in partnership with Chabot -Las Posilas College, a major downtown land owner. The community center could be funded using pars
and recreation fees and may be a Joint venture opportunity with Chabot -Las Positas College.
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3. Evaluate the current mix of retailers in Downtown Dublin and provide
suggestions on retail categories that will improve the vitality of the downtown.
The panel recognizes that the current big box retailers are valuable to the City. At the same time there are a lot of opportunities
to create variety with regards to the size of retailers. Similar to what was done with the REI, Sprouts and Elephant Bar parcels,
Integration of large format and smaller scale retail would provide more variation. Tho panel recommends bringing in an economic
firm or retail broker to conduct a detailed gap analysis or, at minlmurn, explore potential entertainment and dining uses.
4. Evaluate emerging technology trends to determine whether the use of
technology will further enhance the Downtown Dublin area (eg OF!, apps, etc).
The panel supports Implementing free WIN In the downtown. The panel also feels that the City should Introduce a requirement
that developers of new projects implement a Transportation Demand Management Plan (TDMP) reducing minimum parking
requirements and traffic congestion, Aspects of the TDMP should include City Carshare or Zipcar (with development incentives
or reduced parking requirements granted to projects incorporating such car- sharing programs), electronic vehicle preferred
parking and charging stations, and potentially BART ticket and Clipper card validation at the point of sale at various fecal retailers.
Mobile smart phone applications similar to "DashMeb" or "Punchd" could also help drive traffic to local retailers. These mobile
technologies will help supplement and could he synced with the existing upgraded electronic slgnago for Trl- Valley Transit bus and
BART services that shows real time transit information.
West OubllnlPreasanton PART
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Strengths, Maknesses, Opportunities and Threats
Strengths
The Specific Plan demonstrates the City's awareness of the
Implementation Issues that need to be tackled. The panel was
particularly encouraged by the fact that tho City recognizes that
accommodating traffic should not drive the planning oxorciss. A
willingness to tolerate congestion Is key to being able to realize
the vision of a vibrant downtown.
The Specific Plan area Is conveniently located Immediately
adjacent to the Intersection of two major freeways, 1-580 and
1 -080. The planning area also benefits from proximity to the newly
built West Dublin 1 Pleasanton BART Station.
The planning area benefits from strong demographics both from
an income and education standpoint. Furthermore, the City's
budget Is In relatively good shape and there Is a strong set of
existing tenants in the downtown area. The ro- tenanting that has
come out of the recession further demonstrates that the area has
retail strength. The panel did not perceive resistance from citizens
In the Immediate area to what the City is trying to accomplish.
Opportunities
Opportunities abound in response to these challenges. The City
benefits from a fairly open landscape with a lot of property owners
and few buildings. While the abundance of parking Is part of the
retail area's success, some of Ibis "sea of parking" has the potential
for development into new structures (some of which may contain
parking as mentioned In the Specific Plan). Several opportunities
for public- privato partnerships with various princlpais are currently
at play. The panel suggests that the area near the West Dublin
BART Station has the most Immediate potential for development, In
contrast to the rest of downtown, such as the Village Parkway area.
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Weaknesses
One of the major Implementation challenges of the Specific
Plan is that it includes multiple property owners with different
motivations. Furthermore, the Specific Plan covers a large and
more diverse area than a traditional downtown, meaning a single
set of strategies cannot be applied to the entire area. The creation
of districts within the downtown that have their distinct character
will be beneficial in the long run.
While there may be a desire to see transformative change In the
area, garnering city -wide buy -in to the notion of public investment
as a catalyst may be challenging. The challenge of the Community
Benefit Program Is timing. If the program Is rolled on to fund
some of the key Improvements that need to take place it may
take too long or never happen because the money won't come
in until development is well underway. The challenge remains:
Now can desired new development get underway without the
required infrastructure? It there is a sincere city -wide desire to
see transformative change it requires utilizing public resources
to get It going, Including consideration of the appropriate use of
debt to finance up -front infrastructure. Lastly, this Is an infill area
and how it is approached from a development standpoint is very
different from the greenfleld development that has occurred on
the east side of Dublin.
Threats
The Specific Plan calls for fiscal self - sufficiency, requiring
a different approach to public finance, specifically one that
Includes up -front public Investment and a closer look at some of
the available tools including debt financing, which the City has
historically been averse too. The panel also believes that there is a
need for more collaborative engagement with developers.
City -wide support to Invest In the Downtown may be problematic
given the perceived east and west division. Finally, real estate
capital markets are currently fragile. While there is financing for
multifamily and other projects, that window of opportunity may
close soon so there Is an Impetus to act now.
SWOT Analysis
The team engaged in a Strengths, Weaknesses, Opportunities and Threats {SWOT} analysis, Strengths and Weaknesses describe
existing oonditlons, while Opportunities and Threats are potential future conditions.
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Recommendations
After tha consideration of the stakeholder questions, SWOT analysis, site tour and Interviews, the team Identified what they fell were the
most pressing Issues and resulting recommendations. Many of the panel's ten recommendations focus on Improvements needed in the
transit• oriented district and uniting the City's vision with the property owners'.
1. Focus on TOD District, especially
4 -5 key parcels as a catalyst
The City should take a stop further than specific planning and
actually bring together the property owners and Interested
parties to try and generate a coordinated plan for key
catalytic properties. These owners Include Essex, BART,
Chabot -Las Positas and Safeway, The City should play a
proactive role In creating a unified design vision by funding
the design plans for these blocks and by helping address
stow financial Implementation will occur, The Citywlll need to
go beyond what Is spelled out In the Specific Plan to create
successful projects that advance the vision for downtown.
The panel suggests the City sit down and have some design
exercises with the owners of the key parcels to try and
paint a shared vision. As part of that, the City may have to
think about public Investment that goes along with private
Investment, as well as flexibility from a regulatory standpoint
In order to stimulate the private sector's desire to Invest.
2. leverage current opportunities
for Public- Private Partnerships
The City should continue to work with BART to explore
alternative near term uses for the BART hotellrestaurant
site as part of a shared vision. BART's focus on a hotel
for that site does not match near -term market potential, It
would benefit both parties to explore how that parcel can be
developed sooner rather than later. The panel also suggests
discussing with BART shared use of their parking garage
with nighttime uses that activiate the area focused on the
upgraded Golden Gate Drivel St. Patrick Way TOD, for
example a movie theater.
3. Simultaneously work on
redevelopment of Dublin Place
The TAP spoke with the manager of the Dublin Place and
believe that they have a sincere Interest in redeveloping their
property. The City should simultaneously be talking with
them and offering the same type of collaborative planning
effort as would occur elsewhere in the TOD District (see
Recommendation #i).
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4, Explore opportunities for
entertainment and civic center to
animate public realm and activate
nighttime activity in T'OD District
The City should Investigate future opportunities to activate
the area with additional civic (City, County, other agencies,
etc.) and entertainmont options. Evaluate partnership
options with Chabot -Las Positas College District on the
Crown Chevrolet site to create a public plaza /gathering
space which could be jointly used. Additionally, if and when
the City needs to expand Its own footprint, It should consider
the downtown lirst,
5. Focus first on residential and
horizontal mixed -use developments,
then retail and office
The City should focus on residential and horizontal mixed
use on Golden Gate Drive and St. Patrick Way to provide
more residents to support diversified retail. Current limits
on the allowable number of housing units within the TOD
area should be removed. The Prologls (formerlyAMB) site
should be allowed to Increase Its residential count, with office
development, given the surplus of office space along the 680
corridor, being optional or driven by market needs. In the
panel's experience, vertical mixed use can be problematic,
particularly in the early phases of transforming an area
through TOD. Too often "4- over -f" (4 levels of residential over
i level of retail or commercial) scenarios maintain thelrfor-
lease signs In the windows of the ground floor retail for years.
6. Undertake streetscape redesign
for Golden Gate Drive to enhance
the pedestrian experience and for
calming traffic
On Golden Gate Drive allow for one 12'travel lane and bike
lanes In each direction, add on- street parallel parking and
Increase the 4' sidewalks to a 10' minimum. Village Parkway
can serve as a pilot project by reducing travel lanes to one -way
In each direction and simply re- striping to allow for diagonal
Parking.
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7. Assess downtown public
improvement financing strategies
More public Improvements and public Investment are
needed on the front end. To do so the City needs to identify
and weave together a multiple range of funding sources.
Some of these sources may Include Assessment Districts
or infrastructure Flnanclno Districts, which may evolve
under California law to replace redevelopment project areas.
The City has had discussions In the past about Business
Improvement Districts but should also explore how to
restructure the Community Benefits Plans so those funds are
more targeted into the downtown area, Including potentially
capturing funds from the larger City and then focusing them
Into downtown,
8. Further reduce fees for targeted uses,
especially restaurants, in downtown
The City has done a great job reducing fees In the downtown
area as an Incentive, however even at reduced levels they
can be too high and create an Impediment for some uses
especially restaurants and dining uses. The City should
further reduce fees to attract restaurants.
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9. Dedicate staff to manage
Capital Improvement Plan
Redevelopment agencies often Implement capital
Improvements In avery efficient way by Identifying
capital needs for an entire downtown area and assigning
a dedicated project manager to Implement the various
capital Improvements (Cl's) within their individual project
area. Improvements Include streetscape Improvements,
undergrounding of utilities, extending trolley lines, building
pedestrian bridges and upgrading Infrastructure, making
way for future development. The panel recommends the City
create a Capital Improvement Plan (GIP) for the Downtown
Dublin Specific Plan area and dedicate time and resources,
Lo, a project manager potentially housed within the Economic
Development Department, to Implement the CIP. Once a CIP Is
approved, this person would function Independently from the
City's Building and Publlc Works Department to Implement the
capital Improvement projects within the Specific Pion area.
10. Exempt residential development
from CBP payments
Exempting residential development downtown from the CBP
payments could help further lncentivlzo housing where It Is
needed most, thereby providing more retail customers within
walking distance.
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Relevant Case Studies
Milipitas Transit Area Specific Plan
The City of Milipilas, CA's Transit Area Specific Plan, adopted
In June 2008, Is a 437 -acre mixed -use plan area that calls for
up to 7,100 new dwelling units and approximately MM square
feet of commercial space built over four phases. Phasing will
depend on residential market factors. Tho City staff and their
consultant worked extensively with property owners, public
agencies, community members and other stakeholders In the area
to develop a long -term plan that is visionary and yet grounded In
market reality.
Two rounds of interviews were held with property owners to
ascertain each owner's goals and constraints, Contentious Issues,
about the allocation of parks and streets across property lines,
and the distrlbutlon of land uses and densities, were resolved
through ongoing discussions.
The Milpitas Transit Area Specific Plan Includes an implementation
chapter that outlines every capital Improvement, the department
responsible, the limeframe and the geographic area that benefits
from the improvement, Studies were completed to Identify all
road and utility Improvements and public services, Detailed
infrastructure plans for sewer, wastewater, storm- wator, rocycled
water and utilities allowed for the preparation of a detailed
financing and phasing plan and determination of appropriate
Impact fees, This implementation strategy ensures funding for
capital improvements will be available and provides confidence
to the City and property owners that the Specific Plan wlil be fully
Implemented.
Property owners began to implement the Specific Plan even
before it was adopted, suggesting that they had enough
confidence to submit project applications, Together, the City
and project sponsors were able to Identify Issues and propose
refinements to the Specific Plan.
Applicability to Downtown Dublin
Transit- Oriented Development
Properly owner buy -In
Piper/Montague Subai -e r
McCdudlerr &Ive
Before and After— Mltpltas Transit Araa Spool Ho Plan
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Station Park Green, San Mateo
AdJacent to the Hayward Park rail station, Station Park Green
Is a 12 -acre transit - oriented development with open space, 590
units, 10,000 square feet of office space and 60,000 square feet of
commerciaflretall.
A podostrian- friendly street grid connects the different uses,
much the same way that the intersection of Golden Gate and St.
Patrick's could be at 1ha Dublin TOD district. Stakeholders worked
closely with the City staff and San Mateo community through
public workshops and meetings, ensuring community consensus
and timely approvals of the master plan.
Applicability to Downtown Dublin
• Similiar area to site
• Mixed - use° green 'transit - oriented development
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RESOLUTION NO. XX- 13
A RESOLUTION OF THE CITY COUNCIL
OF THE CITY OF DUBLIN
AMENDING THE CITY'S SEWER CAPACITY ASSISTANCE PROGRAM AND ESTABLISHING
CRITERIA FOR PROGRAM IMPLEMENTATION
WHEREAS, On May 4, 2010, the City Council adopted Resolution 53 -10 approving a Letter
Agreement with the Dublin San Ramon Services District ( DSRSD) for the Administration of Unused
Sewer Capacity for the City of Dublin; and
WHEREAS, the Program, as adopted by the City Council, allows the City to provide a credit of
up to twenty -five percent (25 %) of the DSRSD connection fees that would otherwise be paid by the
applicant. The Program currently has 44 unreserved Dwelling Unit Equivalents (DUE) available; and
WHEREAS, the City Council wishes to encourage investment in the Downtown Dublin Specific
Plan area, as well as to the Eastern Dublin Transit Center, and
WHEREAS, the proposed revisions have been reviewed with DSRSD staff and are consistent
with the enacting Letter Agreement.
NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Dublin does hereby
amend the City's Sewer Capacity Assistance Program and establishes the following criteria for program
implementation:
Program Revisions
1. Allocate 30 DUE of the current balance (of 44) to the Downtown Specific Plan area
2. Continue to allow 25% allocation to non - restaurant or non - entertainment uses throughout the
Downtown Specific Plan area
3. Continue to allow 25% allocation to restaurant, non - restaurant or non - entertainment uses
throughout the City outside of the Downtown Specific Plan area and the Eastern Dublin Transit
Center.
4. Increase City's sewer capacity allocation to restaurants and entertainment uses based on the
following criteria:
Downtown Specific Plan Area
30 DUE Allocated
User Type
Viliape
Downtown
Retail Core
Eastern
Other Areas
Parkway
Transit District
Districl
Dublin
Within Dublin
District
Transit
Center
Fine Dining
Greater than
Greater than
Greater than
Greater than
25%
5,000 sf — 50%
5,000 sf — 50%
5,000 sf — 25%
5,000 sf —
Between 3,500
Between 3,500
Between 3,500
50%
and 5,000 sf —
and 5,000 sf —
and 5,000 sf —
Between
75%
75%
50%
3,500 and
Less than 3,500
Less than 3,500
Less than
5,000 sf —
sf — 100%
sf — 100%
3,500 sf — 75%
75%
Less than
3,500 sf —
100%
Casual Dining
Greater than
Greater than
Greater than
Greater than
25%
(excluding fast
5,000 sf — 25%
5,000 sf — 25%
5,000 sf -- 25%
5,000 sf —
food)
Between 3,500
and 5,000 sf -
50%
Less than 3,500
sf - 75%
Between 3,500
and 5,000 sf -
50%
Less than 3,500
sf - 75%
Between 3,500
and 5,000 sf -
25%
Less than
3,500 sf - 50%
25%
Between
3,500 and
5,000 sf -
50%
Less than
3,500 sf -
75%
Speciaify Food
Greater than
Greater than
Greater than
Greater than
25%
(Coffee, Deli,
5,000 sf - 50%
5,000 sf - 50%
5,000 sf - 25%
5,000 sf -
Bakery, etc.)
Between 3,500
Between 3,500
Between 3,500
50%
and 5,000 sf -
and 5,000 sf -
and 5,000 sf -
Between
75%
75%
50%
3,500 and
Less than 3,500
Less than 3,500
Less than
5,000 sf -
sf - 100%
sf - 100%
3,500 sf - 75%
75%
Less than
3,500 sf -
100%
EntertainmentlNigh
Greater than
Greater than
Greater than
Greater than
25%
Rife (Wine
5,000 sf - 50%
5,000 sf - 50%
5,000 sf - 50%
5,000 sf -
BarslTaprooms,
Between 3,500
Between 3,500
Between 3,500
50%
etc.)
and 5,000 sf -
and 5,000 sf --
and 5,000 sf --
Between
75%
75%
75%
3,500 and
Less than 3,500
Less than 3,500
Less than
5,000 sf -
sf - 100%
sf - 100%
3,500 sf -
75%
100%
Lessthan
3,500 sf -
100%
PASSED, APPROVED AND ADOPTED this 21 st day of May, 2013 by the following vote:
AYES:
NOES:
ABSENT:
ABSTAIN:
ATTEST:
City Clerk
1 530065.1
Mayor