HomeMy WebLinkAbout8.3 Senior Resources Open House
STAFF REPORT CITY CLERK
File #240-20
CITY COUNCIL
DATE:March 4, 2014
TO:
Honorable Mayor and City Councilmembers
FROM:
Christopher L. Foss, Acting City Manager
SUBJECT:
Proposed Senior Resource Open House
Prepared by Amy Cunningham, Assistant to the City Manager
EXECUTIVE SUMMARY:
The City Council has directed staff to explore opportunities to engage residents at senior
affordable housing projects to provide information about available programs and services that
meet their specific human service needs. This report provides information about a proposed
Senior Resource Open House at the Dublin Senior Center.
FINANCIAL IMPACT:
Costs for this proposed event are estimated to be approximately $3,000 and can be
accommodated within the existing adopted budget.
RECOMMENDATION:
Staff recommends that the City Council provide direction on whether to proceed on the Staff
proposed event.
Submitted By Reviewed By
Community Development Director Acting Assistant City Manager
DESCRIPTION:
At the January 21, 2014 meeting, the City Council directed staff to explore opportunities to
engage residents at senior affordable housing projects to provide information about programs
and services available to them in the community. The City Council discussed the concept of
organizing a Senior Resource Open House at the Dublin Senior Center. The event would host a
small number of non-profit and social services organizations that may be of specific value to
senior residents living in affordable housing projects.
ITEM NO. 8.3
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Staff proposes that an open house/resource event be held at the Senior Center in late spring or
early summer offering interested residents information about programs available to them in the
areas of:
Senior Health Care
Senior Food/Nutrition
Senior Social Services
Senior Tax Preparation Services
Senior Recreation/Wellness Programming
Senior Housing Assistance Programs & Services
Senior Transportation Services
The event would be scheduled for a date that complements existing programming at the Senior
Center and is convenient for the organizations invited to participate. The intent is to hold the
event on a weekday during regular business hours. This provides an opportunity for participants
to see existing Senior Center programming in operation while discovering other program and
service information that may address their specific human service needs.
Staff proposes targeted promotion and marketing of the event at Dublin’s senior affordable
housing projects: Wicklow Square; Emerald Vista – Carlow Court; and Pine & Cedar Groves.
Outreach efforts could include activities such as direct mailings to residents, promotion through
property management offices, City website, targeted email (via existing database), and the use
of community volunteers to assist in spreading the word informally through community events,
social service groups, and faith-based organizations.
To encourage attendance at the event, Staff would contact local resources to coordinate
transportation to and from the event for interested seniors living at the above affordable housing
projects. Existing Staff will plan and coordinate the event. Direct costs for items such as
marketing and postage are estimated to be approximately $3,000.
This event would support the findings of the Tri-Valley Needs Assessment by providing needed
information and resources to seniors in areas such as health care, food and nutrition, financial
assistance, affordable housing, and transportation services.
This event would also support strategies identified in the City Council adopted Strategic Plan:
#5) Develop City-wide communication and outreach programs that provide connectivity with
our residents and businesses across several media outlets.
A) Identify new and / or enhanced opportunities for community promotion, marketing,
engagement and outreach.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
None.
ATTACHMENTS:
None.
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