HomeMy WebLinkAboutReso 163-14 Marketing & Branding Plan RESOLUTION NO. 163 - 14
A RESOLUTION OF THE CITY COUNCIL
OF THE CITY OF DUBLIN
APPROVING AMENDMENT TO AGREEMENT WITH
NORTH STAR DESTINATION STRATEGIES
FOR THE MARKETING AND BRANDING PLAN
WHEREAS, the City of Dublin ("City"), State of California, entered into an Agreement with
North Star Destination Strategies ("Consultant") on September 3, 2013, to create a Marketing and
Branding Plan for the City; and
WHEREAS, on September 3, 2013, the City Council appointed an ad-hoc Marketing and
Branding Committee, consisting of Mayor Sbranti and Councilmember Abe Gupta, to help make
recommendations on the Marketing and Branding Plan; and
WHEREAS, the Committee has been working with North Star and City staff on the project and
in good faith since that time; and
WHEREAS, the original term of said Agreement needs to be extended until March 1, 2015
due to expanded creative needs; and
WHEREAS, the City now desires the Consultant to create and additional five (5) Logos and
two (2) Graphic Identity Looks, as well as make a final in-person presentation of the Marketing and
Branding Plan before the City Council; and
9 tY ,
WHEREAS, City and Consultant now desire to increase the contract amount b y $8,000 in
order to compensate the Consultant for the additional work, bringing the total contract amount to
$136,000.
NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Dublin does
hereby approve the Amendment to the Agreement with North Star Destination Strategies, which is
attached hereto as Exhibit A.
BE IT FURTHER RESOLVED that the City Manager is authorized to execute the Amendment
to the Agreement on behalf of the City Council.
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PASSED, APPROVED AND ADOPTED this 7th day of October, 2014, by the following vote:
AYES: Councilmembers Biddle, Gupta, Hart, Haubert, and Mayor Sbranti
NOES: None
ABSENT: None
ABSTAIN: None
jfkol
Mayor
ATTEST:
64/0
City Clerk
Reso No.163-14,Adopted 10-7-14, Item 4.2 Page 2 of 2
EXHIBIT "A" OF RESOLUTION - 14
AMENDMENT TO AGREEMEN
BETWEEN CITY OF DUBLIN AND NORTH STAR DESTINATION STRATEC?E
FOR THE MARKETING AND BRANDING PLAN
WHEREAS, the City of Dublin (hereinafter referred to as "City") and North Star
Destination Strategies (hereinafter referred to as "Consultant"), entered into an agreement on
September 3, 2013, to create a Marketing and Branding Plan for the city; ana
WHEREAS, on September 3, 2013, the City Council appointed an ad-hoc Marketing and
Branding Committee, consisting of Mayor Sbranti and Councilmember Abe Gupta, to help make
recommendations on the Marketing and Branding Plan; and
WHEREAS, the Committee has been working with North Star and City staff on the
project and in good faith since that time; and
WHEREAS, the original term of said Agreement needs to be extended until March 1,
2015 due to expanded creative needs; and
WHEREAS, the City now desires the Consultant to create and additional five (5) Logos
and two (2) Graphic Identity Looks, as well as make a final in-person presentation of the
marketing and branding plan before the City Council; and
WHEREAS, City and Consultant now desire to increase the contract amount by $8,000
in order to compensate the Consultant for the additional work, bringing the total contract cost to
$136,000.
NOW, THEREFORE, the parties hereto agree as follows:
Section 1. Extension of Term
The term of the agreement shall be extended until March 1, 2015. Should a new
agreement or amendment to agreement to extend the contract not be entered into by this date
then this agreement will automatically extend until a new agreement or amendment to
agreement is entered into or City gives written notice of termination.
Section 2. Amendment to Exhibit A to the Agreement—Scope of Work
Section Four (4) [Creativity] of Exhibit A to the Agreement shall be revised to
include the creation of ten (10) Logos and four (4) Graphic Identity Looks. Section Six (6)
[Evaluation] of Exhibit A to the Agreement shall be revised to note that the final presentation
conducted by North Star will be "in-person."
Section 3. Amendment to Compensation
Section two (2) of the Agreement shall be revised to increase the contract amount
from $128.000 to $136.000.
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CITY OF DUBLIN NORTH STAR DESINTATION STRATEGIES
Christopher L. Foss, City Manager Don McEachern, President
ATTEST:
Date:
r;tv Clerk
Reso No. XX-14,Adopted*-*-14, Item*.* Page 1 of 1