HomeMy WebLinkAboutItem 3.5 Farmer's Market Recap or
19 82 STAFF REPORT CITY CLERK
` CITY COUNCIL File #1100-80
DATE: November 18, 2014
TO: Honorable Mayor and City Councilmembers
FROM: Christopher L. Foss, City Manager "
SUBJECT: 2014 Dublin Farmers' Market Recap; Recognition of Sponsors and Supporters
Prepared by Shari Jackman, Administrative Analyst 1
EXECUTIVE SUMMARY:
The City Council will present Certificates of Recognition to the sponsors and supporters of the
2014 Dublin Farmers' Market. Staff will also offer a re-cap of the 2014 season.
FINANCIAL IMPACT:
None.
RECOMMENDATION:
Staff recommends that the City Council receive the Staff report, formally accept the
contributions, and present the Certificates of Recognition.
r .
Submitted by Reviewed By
Economic Development Director/ Assistant City Manager
Public Information Officer
DESCRIPTION:
During the 2014 Dublin Farmers' Market, several local businesses provided financial support in
the form of sponsorship of the Market. With the additional revenue of $11,650 provided by
these businesses, Staff was able to enhance the typical farmers' market experience with a host
of added features to the Market.
Staff wishes to thank Blue Waters Marketing/Bay Area News Group, Fallon Dental Group,
Foothill Chiropractic, Mike Valentine and Hamed Barakzoy of Realty World, Inspire Smiles
Dental, Alexander Chiropractic, Specific Chiropractic Center, James Byars of New York Life,
Waterford Pediatric Dentistry, and Home Vendors Online for their monetary contributions. Staff
would also like to thank the Dublin Host Lions Club again for their volunteer efforts during the
successful wine and beer tasting events on our "First Thursdays" of every month, as well as
KKIQ Radio for its in-kind sponsorship.
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MONETARY SPONSORS
Blue Waters Marketing/Bay Area News Group $3,000.00
Fallon Dental Group $1,500.00
Foothill Chiropractic $1,500.00
Mike Valentine and Hamed Barakzoy, Realty World-Acclaim $1,500.00
Inspire Smiles Dental $1,000.00
James Byars, New York Life $1,000.00
Alexander Chiropractic $750.00
Specific Chiropractic Center $750.00
Waterford Pediatric Dentistry $400.00
Home Vendors Online $250.00
MEDIA PARTNERSHIP
KKIQ Radio
COMMUNITY SUPPORT
Dublin Host Lions Club
2014 Market Re-Cap
For the fourth consecutive year, the City of Dublin partnered with the Pacific Coast Farmers'
Market Association (PCFMA) to provide a weekly farmers' market for the residents of Dublin.
The market ran from April 17 through September 25.
As soon as the season began, PCFMA staff noticed increased foot traffic and sales from
previous years, even in the early hours of the Market. There was an even greater consistency
this season in producers and vendors, which kept attendance strong throughout the year. On
any given Thursday night, there was a tremendous sense of"community" at Emerald Glen Park,
with kids and families spilling over from the playground into the Market.
One feature that has always set the Dublin Farmers' Market apart from other Markets in the
area has been the regular theme nights. "First Thursday" events were, once again, the most
popular nights of the month. A crowd could always be found in the area near the McCormick
Family Rose Garden, as this was the location of the monthly wine and beer Castings. The
Castings featured over 20 different wineries and breweries this season. Local musicians were
also on hand to accompany the Castings.
For the season's "First Thursday" finale, Staff hired "Foreverland," a 14-piece Michael Jackson
tribute band to perform, which brought a bigger-than-usual crowd to the Market that evening.
With additional programming, the Market's other theme nights also showed growth this season.
On the two "Community Nights" in May, the Farmers' Market hosted the City's second annual
"Dublin Idol" competition, which brought out many fans of the local contestants. Once again,
KKIQ Radio's Faith Alpher was the emcee for the event, and the City received great publicity
from KKIQ for the contest.
Other "Community Nights" featured "Coffee with the Chief' (Police Chief McCarthy), jazz bands
from both Fallon Middle School and Quarry Lane School, local performer Ramon Ponce, the
"Melody Minstrels" (a local ukulele group), and the McGrath Irish Dancers.
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On "Dublin Cooks" nights, PCFMA's "Cookin' the Market" team came to Dublin to show
residents how to use ingredients found at the Market to create some healthy family meals. Staff
also coordinated popular chili and ribs cook-offs, featuring local, home-grown chefs. The
winners of those events won gift certificates to their favorite Dublin restaurants.
The final theme night of the month was "Family Night," which continued to generate large
attendance numbers. With added programming such as a bounce house, face painting, balloon
twisting, and featured guests Python Ron and magician Phil Ackerly, families with young
children consistently frequented these events.
City Staff also reached out to local businesses and non-profit organizations this season by
hosting a "Volunteer Fair" in May and "Health and Fitness Fair" in September. Both of these
events encouraged visitors to the Market to reach out and learn more about all of those
organizations serving the City of Dublin.
In 2015, with the construction of the Emerald Glen Recreation and Aquatic Complex, the Market
will move temporarily back to its original location at Emerald Glen Park, and City Staff and the
PCFMA will work diligently to make Dublin residents aware of the move through increased
publicity efforts.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
Not applicable.
ATTACHMENTS:
None.
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