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Home My WebLink About3.1 St. Patrick's Day Event Recap or 19 82 STAFF REPORT CITY CLERK ` CITY COUNCIL File #150-70 DATE: April 21, 2015 TO: Honorable Mayor and City Councilmembers FROM: Christopher L. Foss, City Manager " SUBJECT: St. Patrick's Day Celebration Event Recap and Acceptance of Gifts from Event Sponsors Prepared by Stephanie Mein, Acting Recreation Supervisor EXECUTIVE SUMMARY: The City Council will receive a brief report recapping the 32nd Annual St. Patrick's Day Celebration and recognize the sponsors that provided monetary and in-kind donations to support the City's Festival and Fun Run. FINANCIAL IMPACT: The City received $63,050 in monetary sponsorships. RECOMMENDATION: Staff recommends the City Council recognize the sponsors and formally accept the contributions. � r Submitted By l Reviewed By Parks and Community Services Director Assistant City Manager DESCRIPTION: The City of Dublin's St. Patrick's Day Festival was held on Saturday, March 14 and Sunday, March 15 at the Dublin Civic Center. Based on the onsite sales and receipts for the two-day event, the Festival attendance was estimated at 78,000. This was close to last year's record attendance of 81,000. New features for the 2015 Celebration included an expansion of the carnival area, food vendors and Irish Chemed vendors. The Irish Tea Cottage was open longer this year and was expanded into the Civic Center Lobby to accommodate the demand for this popular attraction. Also, a youth Rugby Exhibition Tournament was featured on the Dublin Sports Grounds from 10:00 AM to 3:00 PM on Saturday. Page 1 of 3 ITEM NO. 3.1 The general response from the community indicated overall satisfaction with the Festival's 240 vendors, as well as the entertainment and activities offered at the event. One of the priorities this year was to increase the availability of festival parking. The following enhancements contributed positively towards increasing parking. • Securing additional parking lots on Clark Avenue and Sierra Court. • Expanding the free Wheels bus connection to the festival from both the East and West Dublin BART stations. • Receiving permission from BART to allow attendees to park at the BART lots and use the free Wheels Bus connection to the festival. • Establishing a new free shuttle service to run continuously between the Dublin Swim Center and the Festival throughout the weekend for attendees and for festival volunteers. • Encouraging attendees to ride bikes to the event and utilize the free Bike Valet parking. • Creation of additional courtesy parking for those with handicap placards on Sierra Court with golf cart shuttle service over to the festival. On Sunday there were 2,460 runners that participated in the 17th annual Shamrock 5K Fun Run and Walk. As part of its sponsorship package, Whole Foods Market supplied all of the post-race food and beverages for the participants this year. Overall, the Fun Run received favorable comments regarding the pre-race, race, and post-race experience. In addition to the events sponsored by the City, several local service organizations sponsored events that added to the spirit of the weekend Celebration. These groups include: • Alameda County Firefighters Association Local 55 — Pancake Breakfast • Dublin Lions Club — St. Patrick's Day Parade • Dublin Sister City Association — Green and White Gala Sponsorships and Donations Both the Festival and the Fun Run were generously supported by local businesses and organizations. The City received $63,050 in monetary sponsorships for the weekend. The City also received generous support of in-kind donations of goods and services. A list of the monetary and in-kind sponsors is shown on the following page. ST. PATRICK'S DAY FESTIVAL MONETARY SPONSORS Whole Foods Market $4,500 Foothill Chiropractic $1,500 DIAGEO— Guinness USA $3,000 Heavenly Greens $1,500 Gold Rush Getaways $3,000 High Definition Solar $1,500 Hacienda Crossings $3,000 Intero Chiropractic $1,500 Ken Harvey's Dublin Honda. $3,000 Quality First Home Improvement Inc $1,500 Palo Alto Medical Foundation $3,000 Renewal by Anderson $1,500 Persimmon Place $3,000 Sage Veterinary Clinic $1,500 USA Bath /California Remodeling $2,300 Santa Rita Wellness Center $1,500 Bay Home and Window $2,250 Soleil Communications $1,500 Babcock Chiropractic $1,500 Sungevity $1,500 Bay Whole House Fan $1,500 ValleyCare $1,500 Blue Waters Marketing $1,500 Total Festival Sponsorship: $52,550 Comcast $1,500 Cutco $1,500 Danmer Custom Shutters $1,500 Page 2 of 3 SHAMROCK 5K FUN RUN AND WALK MONETARY SPONSORS World of Shoes $3,000 Rockin' Jump $1,500 The Fit Potato $1,500 Farmers Insurance Group/ JuliAnn Robinson Agency $1,250 Alameda County Firefighters Association Local 55 $1,000 24 Hour Fitness $750 Medifast Weight Control Center $750 New Leaf Community Markets $750 Total Fun Run Sponsorship: $10,500 IN-KIND SPONSORS FOR THE FESTIVAL AND FUN RUN Diablo Magazine Advertising Dublin Cyclery Prizes Erik's Deli Cafe of Dublin Food Marriott Hotel Accommodations KKIQ Radio Advertising KSFO Radio Advertising KOFY-TV20 Advertising NBC-Bay Area TV Advertising Oakland Athletics Prizes Safeway Stores Gift Cards Whole Foods Market Food Your Town Monthly Advertising In recognition of their contributions, these sponsors and organizations will be presented with certificates of appreciation for their support of the City of Dublin's 2015 St. Patrick's Day Celebration. NOTICING REQUIREMENTS/PUBLIC OUTREACH: A copy of the Staff Report was distributed to the event sponsors and the local organizations coordinating events as part of the Celebration. ATTACHMENTS: None. Page 3 of 3