HomeMy WebLinkAboutItem 3.1 St. Patrick's Day Event Recap or
19 82 STAFF REPORT CITY CLERK
` CITY COUNCIL File #150-70
DATE: April 21, 2015
TO: Honorable Mayor and City Councilmembers
FROM: Christopher L. Foss, City Manager "
SUBJECT: St. Patrick's Day Celebration Event Recap and Acceptance of Gifts from Event
Sponsors
Prepared by Stephanie Mein, Acting Recreation Supervisor
EXECUTIVE SUMMARY:
The City Council will receive a brief report recapping the 32nd Annual St. Patrick's Day
Celebration and recognize the sponsors that provided monetary and in-kind donations to
support the City's Festival and Fun Run.
FINANCIAL IMPACT:
The City received $63,050 in monetary sponsorships.
RECOMMENDATION:
Staff recommends the City Council recognize the sponsors and formally accept the
contributions.
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Submitted By l Reviewed By
Parks and Community Services Director Assistant City Manager
DESCRIPTION:
The City of Dublin's St. Patrick's Day Festival was held on Saturday, March 14 and Sunday,
March 15 at the Dublin Civic Center. Based on the onsite sales and receipts for the two-day
event, the Festival attendance was estimated at 78,000. This was close to last year's record
attendance of 81,000.
New features for the 2015 Celebration included an expansion of the carnival area, food vendors
and Irish Chemed vendors. The Irish Tea Cottage was open longer this year and was expanded
into the Civic Center Lobby to accommodate the demand for this popular attraction. Also, a
youth Rugby Exhibition Tournament was featured on the Dublin Sports Grounds from 10:00 AM
to 3:00 PM on Saturday.
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The general response from the community indicated overall satisfaction with the Festival's 240
vendors, as well as the entertainment and activities offered at the event. One of the priorities
this year was to increase the availability of festival parking. The following enhancements
contributed positively towards increasing parking.
• Securing additional parking lots on Clark Avenue and Sierra Court.
• Expanding the free Wheels bus connection to the festival from both the East and West
Dublin BART stations.
• Receiving permission from BART to allow attendees to park at the BART lots and use the
free Wheels Bus connection to the festival.
• Establishing a new free shuttle service to run continuously between the Dublin Swim
Center and the Festival throughout the weekend for attendees and for festival volunteers.
• Encouraging attendees to ride bikes to the event and utilize the free Bike Valet parking.
• Creation of additional courtesy parking for those with handicap placards on Sierra Court
with golf cart shuttle service over to the festival.
On Sunday there were 2,460 runners that participated in the 17th annual Shamrock 5K Fun Run
and Walk. As part of its sponsorship package, Whole Foods Market supplied all of the post-race
food and beverages for the participants this year. Overall, the Fun Run received favorable
comments regarding the pre-race, race, and post-race experience.
In addition to the events sponsored by the City, several local service organizations sponsored
events that added to the spirit of the weekend Celebration. These groups include:
• Alameda County Firefighters Association Local 55 — Pancake Breakfast
• Dublin Lions Club — St. Patrick's Day Parade
• Dublin Sister City Association — Green and White Gala
Sponsorships and Donations
Both the Festival and the Fun Run were generously supported by local businesses and
organizations. The City received $63,050 in monetary sponsorships for the weekend. The City
also received generous support of in-kind donations of goods and services. A list of the
monetary and in-kind sponsors is shown on the following page.
ST. PATRICK'S DAY FESTIVAL MONETARY SPONSORS
Whole Foods Market $4,500 Foothill Chiropractic $1,500
DIAGEO— Guinness USA $3,000 Heavenly Greens $1,500
Gold Rush Getaways $3,000 High Definition Solar $1,500
Hacienda Crossings $3,000 Intero Chiropractic $1,500
Ken Harvey's Dublin Honda. $3,000 Quality First Home Improvement Inc $1,500
Palo Alto Medical Foundation $3,000 Renewal by Anderson $1,500
Persimmon Place $3,000 Sage Veterinary Clinic $1,500
USA Bath /California Remodeling $2,300 Santa Rita Wellness Center $1,500
Bay Home and Window $2,250 Soleil Communications $1,500
Babcock Chiropractic $1,500 Sungevity $1,500
Bay Whole House Fan $1,500 ValleyCare $1,500
Blue Waters Marketing $1,500 Total Festival Sponsorship: $52,550
Comcast $1,500
Cutco $1,500
Danmer Custom Shutters $1,500
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SHAMROCK 5K FUN RUN AND WALK MONETARY SPONSORS
World of Shoes $3,000
Rockin' Jump $1,500
The Fit Potato $1,500
Farmers Insurance Group/ JuliAnn Robinson Agency $1,250
Alameda County Firefighters Association Local 55 $1,000
24 Hour Fitness $750
Medifast Weight Control Center $750
New Leaf Community Markets $750
Total Fun Run Sponsorship: $10,500
IN-KIND SPONSORS FOR THE FESTIVAL AND FUN RUN
Diablo Magazine Advertising
Dublin Cyclery Prizes
Erik's Deli Cafe of Dublin Food
Marriott Hotel Accommodations
KKIQ Radio Advertising
KSFO Radio Advertising
KOFY-TV20 Advertising
NBC-Bay Area TV Advertising
Oakland Athletics Prizes
Safeway Stores Gift Cards
Whole Foods Market Food
Your Town Monthly Advertising
In recognition of their contributions, these sponsors and organizations will be presented with
certificates of appreciation for their support of the City of Dublin's 2015 St. Patrick's Day
Celebration.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
A copy of the Staff Report was distributed to the event sponsors and the local organizations
coordinating events as part of the Celebration.
ATTACHMENTS: None.
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