HomeMy WebLinkAbout8.1 StreetBannerArtProject CITY CLERK
FILE # 900-50
AGENDA STATEMENT
'CITY COUNCIL MEETING DATE: February 20, 2001
SUBJECT:
Street Banner Art Project
Report Prepared by Bonnie Leonard, Recreation Supervisor
ATTACHMENTS:
None
RECOMMENDATION:
1) Approve proposed process for Banner Art Project
2) Select a workshop scenario
3) Authorize City Manager to negotiate and execute agreements
with an art consultant and artist in an amount not to exceed
$20,000
4) Direct Staff to adjust the project budget as part of the 2001-2002
Update to the Five-Year Capital Improvement Program
FINANCIAL STATEMENT: See discussion below
DESCRIPTION: The 2000 - 2005 Capital Improvement Program provides for the
purchase of street banners and hardware to include the eastern Dublin area in the City's banner program.
The banners, as proposed in the CIP, would match those currently installed through the existing arterial
street banner program. The CIP budget provides for the addition of 310 banners, 62 each of five designs.
Basic City banners are changed five times per year.
At the June 21, 2000, City Council meeting the Council suggested incorporating children's artwork into
banner production. The new banners would be integrated with the existing arterial 'street banners thus
completing the banner program throughout the entire City. The new banners would be of a compatible
material, size, and feel to the existing banners.
To accommodate the incorporation of children' s artwork a new Banner Art Project would be established.
The Project would consist of the creation of five different banner designs produced by collaboration
between an artist and middle school students. The middle school grades were selected since all sixth,
seventh and eighth grade public school children in Dublin attend Wells Middle School.
The Process
As proposed by City Art Consultant, Lynne Baer, an artist or artist team would be selected to conduct a
workshop series. Students would create images that the artist would produce on new banners. The artist
would provide artistic vision and work with the students to develop themes, images, and an understanding
of the process involved in translating small drawings into large-scale public images. The artist would be
responsible for producing camera-ready artwork for the five different banners, which would be fabricated
by a banner company.
G:~I-Irtg Cult Art Comm\CouncilX220bannerart.doc
COPIES TO:
Heritage and Cultural Arts Commission
ITEM NO. ~
Two possible workshop scenarios have been identified:
Scenario 1
The program would be coordinated with Dublin Unified School District and' incorporated into the
middle school curriculum. It is anticipated that this scenario could be completed in fall or winter
quarter of next school year.
Scenario 2
A nine-week workshop would be incorporated into the City's Parks and Community Services
Recreation on Campus (R.O.C.) program. R.O.C. is an after school program conducted at Wells
Middle School. The banner art program would be one of the Special Interest Classes for which
participants register. It is anticipated that with this scenario, banner designs would be completed
by June 2001.
The Fiscal Year 2000-2001 Budget includes $30,258 for replacement of the banners. At the time that the
project budget was prepared, Staff did not envision that the banners would be created with the input of
children. Consequently, the cost associated with an art consultant and artist was not included in the
budget. The estimated cost related to an artist directed workshop would result in an additional $20,000 as
shown below.
Artist Fees
Preparation, instruction, materials
Design development, materials
$10,000
$ 5,000
Art Consultant Fees $ 5,000
Approximately 50 hours @ $100 per hour
There are sufficient funds available in the Fiscal Year 2000-2001 Budget to proceed with the project.
However, in order to complete the project additional funding will be required in the Fiscal Year 2001-
2002 Budget. Staff would propose that the budget be adjusted as part of the 2001-2002 Update to the
Five-Year Capital Improvement Program.
In order to proceed with the Banner Art Project it is the recommendation of Staff that the City Council:
1) Approve proposed process for Banner Art Project
2) Select a workshop scenario
3) Authorize City Manager to negotiate and execute agreements with an art consultant
and artist in an amount not to exceed $20,000
4) Direct Staff to adjust the project budget as part of the 2001-2002 Update to the Five-
Year Capital Improvement Program.
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