HomeMy WebLinkAbout8.1 Spring Quarterly Rpt C�TY �F AGENDA STATEMENT
DUBLIN PARKS AND COMMUNITY SERVICES COMMISSION
MEETING DATE: JULY 20, 2015
SUBJECT: Spring 2015 Quarte�ly Report
Report by: Micki Cronin, Assistant Director of Parks and Community
Services
RECOMMENDATION: Receive report
FINANCIAL STATEMENT: None
DESCRIPTION: The Parks and Community Services Department strives to develop
and implement quality programs that strengthen community image, provide recreational experiences,
encourage healthy lifestyles and preserve the City's heritage. This is accomplished by providing
innovative recreational and social programs. Following is a summary of the programs and events held in
the 2015 spring quarter.
RECREATIONAL ACTIVITIES
Recreational activities provide positive recreational experiences and opportunities to enhance health,
well-being, and create balance in life. The classes are taught by contracted instructors as well as
commercial recreational providers in the area. The following is a summary of registration:
Recreational Activities Spring Registration Comparison
.. .• � � � � �
Resident 264 346 302 411 316
Non-Resident 34 47 77 70 77
Total Registration 298 393 379 481 393
Classes Held 36 68 66 80 58
Avg. per Class 8.3 5.8 5.7 6.0 6.7
Classes Offered 51 85 99 137 89
Cancellation Rate 29% 20% 33% 42% 35%
Registrations this year showed a significant decrease from last year due to less classes being offered in
the Spring. Last year the Shannon Community Center's multipurpose room (MPR) was an available space
for classes; however, this year the MPR was utilized for Preschool. Though, there were fewer classes
offered the class attendance increased an average of 8.3 per class. Popular children's classes included
Robotics, Pee Wee Gymnastics, Pee Wee Playtime, Tiny Tot Science, and Giris Beginning Gymnastics.
Popular adult classes included Bombay Jam Total Body Fitness and Zumba.
PRESCHOOL
There were a total of 185 registrations for Session III for the spring quarter. The three-year old classes
had 83 registrations, the four-year old classes had 86 registrations, and the junior kindergarten program
had 16 registrations. The Shannon Preschool morning four-year old class and Emerald Glen preschool
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G:\COMMISSIONS&COMMITTEES\PARKS COMMISSION\AGNDSTMT\2015\7-20 Item 8.1 Spring Quarterly Report 2015.doc
morning four-year old class were combined due to the move earlier in the year from Emerald Glen,
which attributed to the 22% decrease in enrollment. The following is a summary of registration:
Preschool Session III Registration Comparison
. .• � � � t i � �
Resident 163 204 236 261 256 233
Non-resident 22 22 31 33 41 61
Total Registration 185 226 267 294 297 296
"Little Lovies"Story Time
The program took place for eight weeks, Monday through Thursday from 9:00 AM to 11:00 AM. There
were a total of 48 children registered for the spring (March-May). The following is a summary of
registration for spring.
"Little Lovies"Winter Registration"
. �• �
Resident 46
Non-Resident 2
Total Registration 48*
*Previously "Little Lovies"was offered as an individual class and now the class is offered as a session with
seven to nine classes per session.
FAMILY SERVICES
After School Recreation
There were 460 youth registered for Session II, which was a continuation of Session I for the school year
that began during the fall quarter. The following is a summary of registration for spring:
After School Recreation—Session II 2014/2015 School Year
. - . . . 1 1 � 1 1 1 1 1
Dougherty Elementary (110) 98 107 104 63 67 71
Dublin Elementary (75) 73 70 55 36 45 45
Frederiksen Elementary (110) 72 51 55 39 34 29
Green Elementary (80) 78 71 58 59 56 44
Murray Elementary(50) 40 33 36 36 25 21
Kolb Elementary (110) 99 91 85 44 -- --
Total Participants 460 423 393 277 256 248
The maximum capacity at each site is noted in parentheses(J.
Number of Passes Sold
FuII 5ession Pass 314 231 193 130 104 105
20 Day Pass 146 192 200 147 152 143
Total Passes Sold 460 423 393 277 256 248
Student Union After School Program
Student Union is an after school recreation program designed specifically for middle school students.
There were 94 students registered for Session II, which was a continuation of Session I and comparable
with 2014. The following is a summary of registration for spring:
Student Union Registration—Session II 2014/2015 School Year
. .• i � - � � � � �
Wells Middle School (55) 41 33 38 25 42 31
Fallon Middle School (75) 53 65 54 52 29 42
Total Registration 94 98 92 77 71 73
The maximum capacity at each site is noted in parenthesis().
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Number of Passes Sold
Full Session Pass 56 46 36 29 40 34
20-Day Pass 38 52 56 48 31 39
Total Registration 94 98 92 77 71 73
Spring Break Fun in the Sun Camp
Staff from the Family Services and the Sports program areas worked collaboratively to offer a morning
tennis camp at Fallon Sports Park and an afternoon camp (Fun in the Sun) at Passatempo Park. There
were options to combine the camps or attend separately. There were 41 total participants in Spring
Break Fun in the Sun Camp, of which 21 registered just for the afternoon camp. The following is a
summary of registration for spring.
Spring Break Fun in the Sun Camp Registration Comparison
. �• � � � � � � �
Resident 19 18 19 21 35 11
Non-Resident 2 0 1 3 2 0
Total Registration 21 18 20 24 37 il
Youth Advisory Commirtee
Two teen events were offered in the spring; Teen Job Fair and the Youth Benefit Concert. The Teen Job
Fair was held at the City of Pleasanton Senior Center on March 7, 2015. The Teen Job Fair was
coordinated collaboratively with the Dublin/San Ramon Women's Club, City of Pleasanton, City of San
Ramon and the City of Dublin. The majority of the teens/students participating came from Tri-Valley high
schools. There were 463 students registered for this event. The event will return to Dublin in 2016.
The Youth Advisory Committee offered a Youth Benefit Concert with proceeds from the event going to
the Dublin Youth Fee Assistance Program. The event was held on April 12, 2015 at the Shannon
Community Center from 2:00 PM to 3:00 PM. The event was a partnership hosted by the Youth Advisory
and the Senior Center Advisory Committees. Teens and seniors from the Dublin Community showcased
a variety of talent ranging from a pianist, hip hop dancers, vocalists, ukulele jam group and Hula
dancers. The event raised $346 in donations for the Youth Fee Assistance program.
Teen Event Participation Comparison
� .• � � � � � � � �
Tri-Valley Teen Job Fair 463 474 467 462 193 1,000
Youth Benefit Concert 50 35 40 -- -- --
Total Attendance 513 509 507 432 193 1,000
SPECIAL EVENTS
Spring Eggstravaganza
The Spring Eggstravaganza was held at Emerald Glen Park on April 4, 2015. This popular family event
featuring an egg hunt, jump houses, John Deer equipment, a puppet show, arts and crafts provided by
Whole Foods and Valley Children's Museum and photos with Peter Rabbit and the new addition of
Flopsy Rabbit. Three seating times were offered to accommodate 225 participants for each seating.
There were 577 registered participants this year. Whole Foods and Realtor Adam Golden donated $600
each to sponsor the event.
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Spring Eggstravaganza Registration Summary
� � � � � � � �
Resident 415 395 392 360 353 368
Non-Resident 162 155 155 139 141 127
Total Registration 577 550 547 499 494 495
Shamrock 5K Fun Run and Walk
The City sponsored the 17th Annual Shamrock 5K Fun Run and Walk on Sunday, March 15, 2015 as part
of the St. Patrick's Day Festival activities. There were 2,460 registrants, which was a 2.5% increase from
last year. This was the second year in a row that participants had an opportunity to pick-up their race bib
and t-shirt at local retailer World of Shoes the week prior to the event. Participants were also allowed to
register for the event at the same location. Marketing for the event included email communication to
past participants and the distribution of the registration flyers to Dublin schools and local running clubs.
The pre-race assembly area was located in the parking lot near the California Custom Carpet on Dublin
Boulevard across from the Civic Center. Upon completion of the race, runners were treated to
refreshments including yogurt fruit parfaits with granola, fresh fruit, and juice, healthy drinks, and water
from Whole Foods Market. The band Blue Yonder provided post-race entertainment. The following is
the registration summary:
Shamrock 5K Fun Run and Walk Registration Summary
� � . �• � � � � � �
Pre-Registration 2,348 2,272 2,306 1,405 1,480
On Site-Registration 112 128 217 435 358
Total Registration 2,460 2,400 2,523 1,840 1,838
Live Healthy Dublin
The City of Dublin Parks and Community Services Department invited the public to participate in a
community-wide event to motivate, educate, and empower residents to achieve optimal health through
a customized wellness challenge. The Live Healthy Dublin "ACTIV-8 Fitness Challenge" teamed up co-
workers, family, and friends to get active, lose weight, eat better, and live a healthier lifestyle. The
eight-week Challenge ran from March 15 through May 9, 2015. The program kicked-off at the Shamrock
5K Fun Run and Walk at the City's St. Patrick's Day Festival. Thirty-seven teams registered for the
Chailenge, with 143 individuals participating, recording a total of 7,384 minutes of activity.
Kaiser Permanente and Sports Authority generously provided monetary donations to support the
"ACTIV-8 Fitness Challenge." These donations assisted in maintaining affordable participation fees and
providing give-a-ways.
SPORTS
Adult Basketball Leagues
During the spring, a total of 14 teams participated in two leagues (Men's 5-on-5 "D" league and Men's 5-
on-5, 30+ league). The "D" league began in May and will conclude in August. The 30+ league has a 30-
year and older age requirement and began in March and concluded in June. Games were held at Stager
Community Gymnasium.
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Spring Adult Basketball Team Registration Summary
� � � � � �
Men's 5-on-5, D 8 14 8* 14 18
Men's 5-on-5, 30+ 6 4 5** 4 6
Total Registration 14 18 13 18 24
*= prior to 2013, both "C" and "D" leagues were held
**=prior to 2013,this league was 4-on-4, 30+
Adult Bocce Ball League
One coed bocce ball league was held on Wednesday evenings. The bocce league began in April and
concluded in June. Matches took place on the two bocce courts located at Emerald Glen Park.
Spring Adult Bocce Team Registration Summary
� � � � � �
Coed 4 5 9 9 8
Adult Softball Leagues
During the spring, two adult softball leagues were conducted with a total of 21 teams. One league was a
Men's "D" league played on Tuesday evenings and the other was a Coed "D" league played on Thursday
evenings. The leagues began in April and concluded in June. Games were held at Fallon Sports Park.
Team registration for the spring leagues increased 31% over last year.
Spring Adult Softball Team Registration Summary
� � � � � �
Coed D 10 6 5 5 9
Men's D 11 10 9 9 8
Total Teams 21 16 14 14 17
Contracted Sports Programs
The City offers several sports and fitness classes through independent contractors. During the spring,
the City offered classes through Arora Tennis, Core Volleyball, Dublin Ranch Golf Course, Kidz Love
Soccer, Make Me a Pro, and Wee Hoop. New this quarter was Arora Tennis private lessons and Club VIP
volleyball (league and class). In addition, the City offered youth spring break week sports camps through
independent contractors. A total of 885 participants registered for spring contracted sports programs,
which was a 7% decrease compared to the prior spring. The decrease can be attributed to a reduction in
group tennis lesson classes. Only 32 classes were conducted this spring compared with 50 classes last
spring. Since a full winter quarter accommodating 400 group participants was held for the first time, less
spring classes were necessary. Following is a summary of registration:
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Contracted Sports&Fitness Registration Summary
. .. � � � � � �
Arora Tennis(adult) 20 25 45 16 6
Arora Tennis(youth) 206 339 259 112 50
Arora Tennis(cardio fitness) 14 30 - - �
Arora Tennis (privates) 52 - - - -
Arora Tennis Spring Break Camp 25 20 14 7 12
Arora Tennis& Fun in the Sun Camp 20 18 3 3 10
California Player Development Academy - 29 - 32 -
Club VIP Girls'Volleyball League 21 - - - -
Club VIP Volleyball Class 25 - - - -
Core Volleyball 5 18 6 5 -
Dublin Falcons(speed &agility clinics) - - - - 12
Dublin Ranch Golf(adult) 15 21 18 18 13
Dublin Ranch Golf(youth) 24 27 18 18 21
KidzLove Soccer 213 198 192 190 168
Make Me a Pro Basketball Camp 34 45 24 24 22
Make Me a Pro+Fun in the Sun Camp - - 17 13 5
Make Me a Pro Basketball Class 133 112 42 37 38
Make Me a Pro Soccer Class - - 9 18 �
Rockin'Jump - - Z 4 -
Velocity(youth) - - 13 - -
Wee Hoop 78 72 60 36 36
Total Registration 885 954 722 533 393
AQUATICS
Operations at the Dublin Swim Center began in February for the Dublin High School Swim Team.
Recreational Swimming began on May 2 and continued on weekends through Memorial Day weekend.
Two sessions of the Learn-to-Swim classes were held from April to early June.
Recreational Swimming
The total attendance numbers during Recreational Swimming decreased significantly. Staff attributes
this decrease to the cooler weather during the spring season as compared to last year. The Swim Center
was open nine days during the spring quarter for Recreational Swimming which is also the same number
of days last year.
Recreational Swimming Attendance 5ummary
. .• � � � � �
Pre-school Admission 13 55 33 34 4
Youth Admission 67 202 191 220 52
Adult Admission 56 198 174 142 21
Senior Admission 1 16 7 6 4
Punch Pass Use 0 2 11 4 3
Family Pass Use 5 40 62 48 0
Total 142 513 478 454 84
Avg. Daily Attendance 16 57 53 50 8
Spring Learn-To-Swim Program
During the spring, 343 people participated in swim lessons, which was an increase of 2.5% from last
year. Marketing efforts such as use of the Vertical Response email marketing system and the 2015
Summer Camp and Aquatics Guide contributed to help increase attendance. The spring swim lesson
program includes two three-week weekday sessions, one four-week Saturday session and two four-week
Sunday sessions.
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Spring Learn-to-Swim Attendance Summary
.- � � � � � �
Resident 314 321 265 175 153
Non-Resident 29 14 39 19 11
Total Registration 343 335 304 194 164
Competitive Stroke Lessons
This program offers instruction in competitive swimming stroke technique, starts, turns and finishes.
The competitive stroke program includes two class options: Pre-season Conditioning and Advanced
Swimming Techniques. There were 157 youth registered in the program, which was a 7% increase from
last year. The increase in participation can be attributed to increased marketing efforts from the
coaching staff to previous participants and the increase in popularity of the City of Dublin's competitive
swimming program.
Competitive Stroke Lesson Registration Summary
,. � � � � � �
Resident 150 144 81 114 28
Non-Resident 7 3 2 9 4
Total Registration 157 147 87 116 37
Fitness Programs
Lap Swimming and Water Walking were conducted Monday through Thursday in the evenings. A
majority of the lap swim attendance was due to the Tri-Valley Triathlon Club practicing during the lap
swim times.
Fitness Drop-in Attendance Summary
� � � � � �
Lap Swim/Water Walk 108 105 16 25 38
Total 108 105 16 25 38
American Red Cross Lifeguard Training
There were six participants registered this spring for Lifeguard Training. Those completing the program
received certification in American Red Cross Lifeguard Training (includes First Aid), CPR for Lifeguards,
and Administering Emergency Oxygen. Participation for the spring lifeguarding class may have been
lower due to the new class that was offered the week of June 15.
Lifeguard Training Registration Summary
� � � i � �
Resident 3 8 11 16 16
Non-Resident 3 3 4 6 6
Total 6 11 15 22 22
American Red Cross Water Safety Instructor Class
This course is available to participants 16 years or older and provides specific training on how to conduct
courses in the American Red Cross Learn to Swim Program. Along with learning basic instructional
techniques, participants learn how to instruct children, adults and those with disabilities. The class did
not meet the minimum enrollment necessary to conduct the class. Another class will be offered in the
summer.
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Water Safety Instructor Registration Summary
� � � � � �
Residents 0 2 0 5 4
Non-Residents 0 2 0 2 7
Total 0 4 0 7 11
SENIOR CENTER
The Dublin Senior Center offers activities and events that promote healthy living for seniors, and the
opportunity to build new friendships through recreation. The following is a summary of the 2015 spring
quarter.
Senior Center Attendance Comparison
� � . � - � i � � � �
Drop-In 2,354 2,624 2,600 2,520 1,950
Pro�rams &Activities 11 780 11 465 11 053 10,642 10,798
Tota I 14,314 14,089 13,653 13,162 12,748
Avg. Daily Attendance 220 220 210 209 196
(65 days) (64 days) (65 days) (63 days) (65 days)
Total Volunteer Hours 3,712 3,773 4,161 3,885 3,585
The Senior Center experienced a 3% increase in overall Programs and Activities attendance, and a 2%
overall increase in total Senior Center attendance. The average daily attendance did not change. Total
volunteer hours decreased by 2%.
Special luncheons included a St. Patrick's Day theme in March with 27 attending and a Mother's Day
theme in May with 27 attending. Excursions included a trip to San Francisco. Fourteen seniors visited
the Cable Car Museum, Coit Tower and North Beach.
Some programs showing large increases in attendance were Ballroom Drop-in Social (+215%), Tai Chi
Chuan (100%), Ballroom afternoon class (+111%). The daily lunch program attendance increased 59%
from a year ago.
The annual Volunteer Appreciation Luncheon, honoring 129 Dublin Senior Center volunteers was held in
April. This year's theme, Dublin: The American Backyard was utilized to represent the belief that the
Senior Center volunteers are part of an extended and blended Dublin family.
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