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Home My WebLink About8.2 Pride Wk & Gifts CITY CLERK File # 150-80 AGENDA STATEMENT CITY COUNCIL MEETING DATE: March 6, 2001 SUBJECT: ATTACHMENTS: Report on Dublin Pride Week Activities and Acceptance of Gifts to the City Report Prepared by: Jason Behrmann, Administrative Analyst 1) Letter from Tim Hunt, Tri-Valley Herald, outlining co-sponsorship agreement. 2) Letter from Annette Borges, LiVermore-Dublin Disposal, outlining co-sponsorship agreement. RECOMMENDATION: 1) Receive Dublin Pride Week Activities Report Accept gifts from Livermore-Dublin Disposal, Tri-Valley Herald, Dublin Chamber of Commerce and Target, and direct staff to prepare formal acknowledgement. FINANCIAL STATEMENT: Sufficient funds are included in the Fiscal Year 2000-2001 Budget. It is estimated that the City will contribute $5,525, Livermore-Dublin Disposal will donate $3,025 for school giveaways, Dublin Chamber of Commerce will donate $1,000 for banners, Target will donate $200 in gift certificates and the Tri-Valley Herald will contribute a variety of advertising and promotional services valued at $8,600. DESCRIPTION: Dublin Pride Week is an annual event, which seeks to promote a positive image for the City of Dublin. The goal is to seek ways in which individuals or groups can act to improve the community. This year' s theme is "Planting the Seeds for our Growing Community" to encourage residents to take steps that will influence Dublin's future in a positive way. This year, Dublin Pride Week is scheduled to begin on Saturday, April 2Ft, and will conclude on Saturday, April 28% Traditionally Pride Week has been scheduled to coincide with St. Patrick' s Day in mid March. This year however, the event has been moved to the end of April for the following reasons: H/cc-forms/agdastmt. doc COPIES TO: ITEM NO. · The City has wanted to do a Creek clean-up during Dublin Pride Week in prior years but has been' unable to do so because of water levels in the creek. The new dates will allow the City to organize a Dublin Pride Week creek clean-up this year. · Many of the Pride Week events are related to Earth Day events. Pride Week 2001 is scheduled around Earth Day, April 22"d to take advantage of these shared goals. · The new dates will help distinguish Dublin Pride Week from other City and School events · The Council requested that the Fail speciai clean-up be moved from September to October. This change resulted in the other clean-up dates being moved from March to April and from June to July. The clean-up is an important part of Dublin Pride Week. Livermore-Dublin Disposai's (LDD) first special clean-up for the year will take place between April 2nd- 20too During the clean-up, Dublin households can dispose of up to three cubic yards of refuse at no additional charge. Residents will be encouraged to clean up their own properties as part of the Dublin Pride Week activities. In addition LDD has offered to donate "handy hauler" waste containers to groups or individuals participating in City-approved clean-up projects. A committee comprised of representatives from City Staff, the City Council, Dublin Unified School District,. Livermore-Dublin Disposal, the Tri Valley Herald and the Dublin Chamber of Commerce has met four times and has developed a plan to implement the following goais: Continue to Expand Community Awareness of Dublin Pride Week: · Promotionai posters will be distributed to area businesses by Dublin Police and the Dublin Chamber of Commerce (designed and printed by Tri-Vailey Heraid). · Press releases will be sent to area newspapers, and PSA's to radio stations. · Newspaper ads announcing the event will run in the Tri-Vailey Herald (donated). · Announcements will appear in school newsletters and on reader boards. · Announcements will appear on Channel 30. · 20 Dublin Pride Week Banners will be flown throughout the City cost (cost shared with Dublin Chamber of Commerce). · Dublin Pride Week Banner will be flown over San Ramon Road. Involve City School Children in Dublin Pride Activities: · "Dublin Pride" promotional items will be given to each child that attends school in Dublin. Wildflower seed packets will be distributed to all children to either plant at home or a designated school planting area. Additionally, ,Earth Care" educational coloring and activity books will be given to grades K-3 and earth stress-bail key chains will bc given to grades 4-12. · The City will sponsor a Dublin Pride Week Poster Contest for grades K-12. )~ All participants will receive a certificate of appreciation; > Winners at each grade level will receive Target gift certificates (donated directly by Livermore-Dublin Disposal and Target); >Winning entries of contest will bc displayed at Civic Center; >Contest winners will be printed in the Tri-Vallcy Herald (donated). · Schools will be encouraged to participate in a school beautification competition. > Participating schools will organize a clean-up or beautification project with the winning school receiving a perpetuai award plaque that will indicate the school and year. > Each year, schools will compete for the perpetual plaque. · School classes and groups are encouraged to participate in a "Make a Difference in Dublin" project. Encourage "Make a Difference in Dublin" Community Improvement Projects: · Individuals, classes, groups, and businesses are encouraged to "Make a Difference in Dublin" by donating their time to community-improvement projects. · Letters were sent to community organizations asking for assistance with a list of community projects, including a creek dean-up, beautification projects at the Heritage Center, and Easter Seals Kaleidoscope Activity Center, assisting seniors with projects around the house/yard and painting "Drains to Bay" on City storm drains. · To date the following organizations have volunteered to participate in the "Make a Difference in Dublin" projects: Dublin 4-H, Rotary Club, St Raymond Church, Dublin High School Leadership Class and Leo Club, Dublin Lion's Club and Dublin Women's Club. · The Tri-Valley Herald will join with the City to present an award to an outstanding project. · Participants will be acknowledged at a City Council meeting. Budget: Cash Contributions: Anticipated Expenses: City $5,525 · SchoOl Giveaways $6,000 LDD $3,025 Banners $2,300 Chamber of Commerce $1,000 Posters $250 Target $200 Awards $750 Total $9,750 Miscellaneous $450 Total $9,750 In-Kind Donations Tri-Valley Herald $8,850 in poster design and event publicity Recommendation: Staff recommends that the Council receive the Report on Dublin Pride Week activities and accept gifts from Livermore-Dublin Disposal, Target, the Tri-Valley Herald and the Dublin Chamber of Commerce, and direct staff to formally acknowledge their support of Dublin Pride Week and their generous donations. SAN FRANCISCO BAY Tim Hunt, Associate Publisher Tri-Va!ley Herald 4770 Willow Rd. Pleasanton, CA 94588 (925) 416-4801 (925) 416-4754 (fax) thunt~angnewspapers.corn AREA Feb. 9.2001. Jason Behrmann, City Managers Office City of Dublin 100 Civic Plaza Dublin, CA 94568 REOENED FEB & ZOO1 C. ATY OF DUBLtN Dear Jason: Here's the plan for the City of Dublin-Tri-Valley Herald partnership on 2001 Dublin Pride Week. We're delighted to again sponsor this event. The Tri-Valley Herald will: * Publish both the winning essay(s) and posters in a house ad in the paper· We will devote half-page to this promotion. * Design a poster for the 2001 contest, using the winner from the 2000 contest as a base. We will print 200 to 500 full-color posters, depending upon how many the committee would like (the cost is very similar for 200 or 500). * Design and publish 6 3xl 0 house ads promoting the event and encouraging participation. * Join with the city to present an award, should the committee desire, to outstanding clean-up projects. VALUE: $8,850 In return, the committee will: * Designate the Herald as the presenting sponsor and the exclusive print media sponsor of Dublin Pride Week· * Fly five Herald banners at suitable locations. Herald logo will be prominently displayed on Dublin Pride Week banner flown over San Ramon Valley Boulevard· * Include Herald logo/banner on Dublin Pride Week parade entry. * Give .Herald the greatest share of any print advertising budget. * Include Herald logo on any promotional item(s). * Give Herald first right of refusal for 2002 celebration· * Contribute $250 toward printing of poster. If the committee approves this proposal, then please sign a py and fax or mail it back ate 'Tiason Behrmann, City of Dublin c/Tim Hunt, Tri-Valley Herald/ ' A'I'FACHMENT 1 WASTE MANAGEMENT Date: To: From: February 16, 2001 Julie Carter ~ City of Dublin Annette Borges Livermore Dublin Disposal Dublin Pride Week Celebration Livermore Dublin Disposal is pleased once again to participate in the Dublin Pride Week Celebration. Sheila Fagliano, Recycling Manager for Livermore Dublin Disposal, is on the Dublin Pride Week Committee and will be in charge of awarding each child who participates in the Dublin Pride Week Poster Contest with a "Certificate of Merit for Participating". Livermore Dublin Disposal will provide all of the paper, presentation folders and certificates. Sheila is also responsible for the research, purchasing and distribution of the Dublin Pride Week giveaways. The Dublin Pride Week giveaways are coloring books for grades K-3, globe key chains for grades 4-12, and every student will receive a packet ofwildflower seeds to plant. Livermore Dublin Disposal is committing $3,025.00 towards the Dublin Pride Week Celebration. These monies are to be used toward the environmental awareness program and to purchase gift certificates, for Dublin School students, from Target for the Dublin Pride Week Poster Contest Winners. The winners of the Dublin Poster Contest will receive their awards at a ceremony being held at Shannon Park on Saturday, April 28, 2001, at the kickoffof"Make a Difference Day in Dublin Clean up Project". A City Councilmember will present the awards. Livermore Dublin Disposal will provide Handy Haulers to nonprofit organizations that will sponsor a specific project to help clean up the Dublin Community and is approved by the City of Dublin. Sheila Fagliano, Jason Behrmarm, Nancy Feeley, Patti Anderson, Vanessa Moore, and the City Staff have been working together to provide the best Dublin Pride Week Celebration possible. We thank you for letting us be a part of the Dublin Community. ABO 1002dub. sm AI'[ACHMENT 2