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HomeMy WebLinkAboutItem 3.5 Nat'l Bike Month~~~~ Off' nU~~~ /ii ~ 111 L~~ - ~ ~~~ DATE: May 1, 2012 TO: FROM: SUBJECT Honorable Mayor and City Councilmembers ~~ Joni Pattillo, City Manager ° ~' 2012 National Bike Month Prepared by Erin Steffen, Administrative Analyst EXECUTIVE SUMMARY: During National Bike Month, a series of regional events such as Bike to Work Day are organized by the East Bay Bicycle Coalition to promote bicycling as an alternative mode of transportation. This presentation is intended to update the City Council on the City's involvement with National Bike Month events taking place in Dublin and in the Tri-Valley area. FINANCIAL IMPACT: The Fiscal Year 2011-12 budget includes $4,035 to cover the costs related to the Bike to Work Day events and advertising. The total Bike to Work Day budget will be funded by Measure B Bicycle/Pedestrian Funds. RECOMMENDATION: Staff recommends that the City Council receive the presentation and approve the proclamation declaring the month of May as National Bike Month in the City of Dublin. ~. ~.~ ~...ti _..~~.~. Submitted By Director of Public Works DESCRIPTION: ~, Reviewed By Assistant City Manager On July 17th, 2007, the City Council adopted the Bikeways Master Plan. One of the elements of the Plan states, "Bicycle promotional and educational events, such as Bike to Work Day should be planned and managed by the responsible departments. The City should coordinate public outreach and involvement with adjacent cities." Bike to Work Day (BtWD) is a one-day annual regional event held to encourage the use of alternative modes of transportation during the commute to work by the Bay Area workforce. Entering its 18th year, BtWD will be held on Thursday, May 10th and is organized in Alameda STAFF REPORT CITY COUNCIL CITY CLERK File #610-50 Page 1 of 3 ITEM NO. 3.5 County by the East Bay Bicycle Coalition (EBBC). Due to the popularity of the event and the growing number of cyclists in the Bay Area, the number of events has expanded in recent years and takes place throughout the month of May, which is National Bike Month. All events taking place in Dublin are free to both Dublin residents and non-residents. Promotion of National Bike Month activities began with scheduled events in April, including bicycle safety education classes and the semi-annual bikeways workshop. Other regional events include a Team Bike Challenge hosted by EBBC to promote bicycle commuting for the month of May. Locally, the Cities of Dublin and Pleasanton are co-hosting a raffle of prizes for cyclists who participate in any of the bicycling events surrounding National Bike Month. Local businesses have contributed a number of prizes to the raffle. To prepare cyclists for National Bike Month activities, the City of Dublin and Dublin Cyclery will co-host a Flat Repair Tire Clinic on Saturday, May 5th on the Iron Horse Trail at Amador Valley Boulevard. At the clinic, bicyclists are invited to have free bicycle safety checks and to learn how to conduct routine maintenance on their bicycles. On Bike to Work Day, the City of Dublin will help co-host an Energizer Station at both East and West Dublin/Pleasanton BART stations, consisting of refreshments and other giveaways for commuters who choose to commute via bicycle. The City will contribute lip balm and a pocket guide map listing the local events surrounding National Bike Month. A "National Bike Month" webpage (www.dublin.ca.gov/btwd) has been posted on the City's Bikeways webpage. EBBC continues to promote cycling in daily life with a regional ad campaign. The ad campaign will appear on buses, billboards, bus shelters, and on street pole banners throughout Alameda County. The City has maintained the level of contribution to the ad campaign at $1,500, which will be used to display street pole banners throughout the City from May 7th through May 25th. As a result of the sponsorship, the City of Dublin's logo will appear on promotional materials as a sponsor for BtWD. The City of Dublin will continue to host bike-related activities throughout the month of May. On Saturday, May 12th, City Staff will co-host a Bike Donation Drive with REI Dublin and local non- profit organization Cycles of Change. Gently used bicycles will be donated for repair and re- distribution to local youth programs and disadvantaged residents throughout Alameda County. Dublin's Bike to the Market Day will take place at the Dublin Farmer's Market at Emerald Glen Park on May 17th, where cyclists who visit the City-sponsored booth will receive "carrot cash" market vouchers and demonstrations of bicycle carrying equipment by Dublin Cyclery. Grocery stores and farmers' markets throughout Alameda County will offer similar discounts and giveaways to cyclists from May 17 through May 22. Finally, Bike to School events are scheduled to take place throughout the second half of May. Dublin High School will host a Bike to School Day on May 24th, where participating students and teachers will receive giveaways and refreshments. Additionally, Dublin, Kolb, and Murray Elementary Schools will each promote a Bike to School Week. Students are encouraged to bike to school throughout the week and will receive a surprise attached to their bicycle on one day that week. NOTICING REQUIREMENTS/PUBLIC OUTREACH: Page 2 of 3 City staff will work with East Bay Bicycle Coalition to prepare and distribute press releases regarding National Bike Month, Bike to Work Day, and related events to local media. ATTACHMENTS: 1. 2012 National Bike Month Proclamation Page 3 of 3 A PROCLAMATION OF THE CITY C'O UNC:IL CITY OF D UBLIN CALIFORNIA "National Bike Month" WHEREAS', the City of Dublin acknowledges that cycling is a successfid rideshare mode to alleviate traffic congestion, reduce air pollution, and decrease fuel consumption, and that bike-to-work days are effective in converting drivers into bicyclists, educating citizens about the environmental value of biking to work regzdarly, and promoting the health benefits of cycling; and WHEREAS', the League ofAmerican Bicyclists has declared the Month ofMay as National Bike Month; and WHEREAS', the City of Dublin has scheduled events to promote bicycling throughout National Bike Month, inchzding a Flat Tire Repair Clinic, a Bike Donation Drive, Bike to ,School Day, Bike to the Market Day, and other activities; and WHEREAS', Kaiser Permanents, ~ll.org, Alameda County Transportation Commission, and the East Bay Bicycle Coalition along with other regional and local sponsors are promoting Thursday, May 10th as Bike to Work Day in the ,San Francisco Bay Area, to which the City of Dublin has contributed $1,00 to help promote Bike to Work Day regionally; and WHEREAS', on May 10, the cities of Dublin and Pleasanton, Hacienda Business Park, Dublin Cyclery, Alameda County Public Works Agency, and REI Dublin are hosting Energizer Stations at both the East and West Dublin~Pleasanton BART stations, to greet and reward bicyclists with refreshments and sponsored giveaways. NOW, THEREFORE, BE IT RESOLVED, that I, Tim Sbranti, Mayor of Dublin, on behalf of the eiztire City Council, do hereby proclaim the Month ofMay as "Ncctionccl Bike Month" in the City of Dublin, and I call upon all cil~-rns and civic organizations to consider bicycling throughout the month, to get registered to win great prizes, and to visit the D~~blin Energizer Stations on Bike to Work Day. DATED: May 1, 2012 Mayor Sbranti Vice Mayor Hart Councilmember Hildenbrand Councilmember Biddle Councilmember Swalwell