HomeMy WebLinkAboutItem 8.6 Ten Year Strategic Plan Update FY 13-14
STAFF REPORT CITY CLERK
File #330-10
CITY COUNCIL
DATE:December 4, 2012
TO:
Honorable Mayor and City Councilmembers
FROM:
Joni Pattillo, City Manager
SUBJECT:
Fiscal Year 2013-2014 Ten-Year Strategic Plan Update
Prepared by Amy Cunningham, Assistant to the City Manager
EXECUTIVE SUMMARY:
The City Council will establish meeting dates for the Fiscal Year 2013-2014 Ten-Year Strategic
Plan update.
FINANCIAL IMPACT:
None.
RECOMMENDATION:
Staff recommends that the City Council establish meeting dates in preparation for the Fiscal
Year 2013-2014 Ten-Year Strategic Plan update.
Submitted By Reviewed By
Assistant to the City Manager/ Assistant City Manager
DESCRIPTION:
The City Council has reviewed and updated the Ten-Year Strategic Plan (Strategic Plan) on a
biennial basis. This biennial review has provided the City Council with an opportunity to refine
the adopted Mission, Vision, and Values and ensure that the Strategies are properly aligned to
achieve the outcomes defined in the Strategic Plan. For reference, the most recently adopted
Strategic Plan (Fiscal Year 2011-2012) is included with this report as Attachment 1.
An effective Strategic Plan is a guide for the City’s current and future work. The City’s Mission
describes the “why” or purpose of the organization; the Vision represents the future picture of
the community; and the Values are the principles that guide the organization in attainment of the
Vision. The Strategies are the overarching actions that the City will take in support of the
ITEM NO. 8.6
Page 1 of 3
The
Strategic Plan. The actions associated with the Strategies are the specific steps that must be
taken to accomplish the Plan.
Funding decisions for the identified Strategies are incorporated into the budget process. This
approach ensures that the Strategic Plan is the primary driver of the budget and that funding
allocations are ultimately aligned with the City Council’s overarching strategic priorities. The
following chart demonstrates the steps in the City’s Strategic Plan.
City of Dublin Ten-Year Strategic Plan
City of Dublin Ten-Year Strategic Plan
Mission
Vision
Values Strategies
Strategic Goals
Key Initiatives
Operating and Capital
Improvement Budgets
Page 2 of 3
Proposed Meeting Dates
In preparation of the City’s Strategic Plan update for Fiscal Year 2013-2014, Staff is asking the
City Council to establish meeting dates for the activities as outlined below. Two meetings will
be needed to complete the update process:
Meeting 1- the City Council will meet to discuss updates to the Strategic Plan;
Meeting 2 - the City Council will share the updated Strategic Plan with the Commissions
and discuss how the Commissions can support the Strategic Plan.
Establishment of these meeting dates will help Staff to secure time with the consultant and notify
City Commissioners to save the future meeting date. Staff proposes the following options for
meetings:
Meeting Estimated Time / Proposed Dates
Discussion
Special Meeting 6 hours - Saturday, March 2, 2012
City Council Strategic Plan City Council updates 9:00 AM
Workshop strategic plan.
Joint Special Meeting 2.5 hours - Saturday, March 23, 2012
City Council and Commissions City Council shares 9:00 AM
strategic plan update
with Commissions.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
Not applicable.
ATTACHMENTS:
1. Strategic Plan Update - Fiscal Year 2012-2013 & 2013-2014
Page 3 of 3
City of Dublin Ten-Year Strategic Plan
Adopted Fiscal Year 2011 2012
MISSION
The City of Dublin promotes and supports a high quality of life
fosters new opportunities.
VISION
Dublin is a vibrant city committed to its citizens, natural reso
balance history with progress, to sustain an enlightened, economically balanced and diverse community.
Dublin is unified in its belief that an engaged and educated community encourages innovation in all aspects of City
life, including programs to strengthen our economic vitality, and support environmental stewardship and sustainability
through the preservation of our natural surroundings. Dublin is
through the creation of first-class recreational opportunities,
VALUES
Our Values in Building Community
Promote locations and events that bring people of all ages toget
Provide more venues for family-based activities.
Foster heritage and cultural development.
Our Values in Ensuring a Safe Community
Provide high quality police and fire services to insure the safe
Provide education and training to residents and businesses that
Our Values in Guiding Development
Assure that development contributes positively to the Citys fis
Support pedestrian-friendly development, transit-oriented develo
responsiveness.
Promote high quality design and architectural standards in priva
Develop transportation systems that facilitate ease of movement
1
Our Values in Governing
Commit to openness and responsiveness to the public and communit
Operate at all times with honesty and integrity.
Exercise fairness in consideration of issues.
Provide a high level of customer service and responsiveness from City staff to citizens.
Embrace technology to improve effectiveness and efficiency.
Strive to build an informed community through communication.
Our Values in Relating to Other Communities and Entities
Encourage collaboration and communication with other communities
STRATEGIES
1.Pursue economic development initiatives that attract new businesses while strengthening existing businesses.
2.Continue to strengthen the identity and aesthetic appeal of th
3.Create a community that supports environmental sustainability
ensures environmental protection and provides public access wher
4.Develop dynamic and unique community recreational and cultural
5.Develop City-wide communication and outreach programs that pro
businesses across several media outlets.
2
City of Dublin Ten Year Strategic Plan
Adopted Fiscal Year 2011 2012
Update for Fiscal Year 2012-2013 & Fiscal Year 2013-2014
STRATEGIES
STRATEGY #1: Pursue economic development initiatives that attract new businesses while strengthening existing
businesses.
STRATEGIC GOAL #1A: Develop programs that create and retain jobs, as well as increase sales tax revenue.
#FISCAL YEARSTATUS
PROPOSED INITIATIVE FOR ACCOMPLISHING STRATEGIC GOAL
1.2012-2013Facilitate roundtables with commercial brokers and the development community.New
2.2012-2013Develop business meetings / summits with property owners around key areas of interest.New
3.2011-2012Develop an Economic Development Strategy.Underway
4.2011-2012Continue to develop economic incentives for retail, office, restComplete
5.2011-2012Identify partnership opportunities with the Dublin Chamber of Commerce to assist small businesses.Complete
6.2011-2012Explore a Shop Local Holiday Campaign.Complete
7.2011-2012Update the Façade Improvement Program.Complete
8.2010-2011Execute Business Visitation Program. Complete
9.2010-2011Work with DSRSD to develop sewer incentive program. Complete
STRATEGIC GOAL #1B: Create programs that support small business
#FISCAL YEARSTATUS
PROPOSED INITIATIVE FOR ACCOMPLISHING STRATEGIC GOAL
1.2013-2014Develop on-line inspection scheduling.New
2.2012-2013Facilitate roundtables with commercial brokers and the development community.New
3.2012-2013Develop business meetings / summits with property owners around key areas of interest.New
4.2012-2013Develop on-line posting of plan check comments.New
3
5.2011-2012Develop an Economic Development Strategy.Underway
6.2011-2012Develop a Design Awards Program to recognize new and remodeled pComplete
7.2011-2012Identify partnership opportunities with the Dublin Chamber of Commerce to assist small businesses.Complete
8.2011-2012Explore a Shop Local Holiday Campaign.Complete
9.2011-2012Update the Façade Improvement Program.Complete
10.2010-2011Explore the feasibility of an ordinance that would encourage existing and future commercial Complete
locations, which have adequate enclosure space, to provide recycling services.
11.2010-2011Explore an environmental recognition program for targeted program practices for Dublin businesses. Complete
12.2010-2011Develop a Business Anniversary Awards Program. Complete
13.2010-2011Work with DSRSD to develop sewer incentive program. Complete
14.2010-2011Develop a template recycling plan to be shared with the commercial sector to increase recycling. Complete
STRATEGY #2: Continue to strengthen the identity and aesthetic a
STRATEGIC GOAL #2A: Facilitate and encourage continued investment in Downtown Dublin.
#FISCAL YEARSTATUS
PROPOSED INITIATIVE FOR ACCOMPLISHING STRATEGIC GOAL
1.2012-2013Facilitate roundtables with commercial brokers and the development community.New
2.2012-2013Develop business meetings / summits with property owners around key areas of interest.New
3.2011-2012Oversee construction of St. Patrick Way between Golden Gate Drive and Regional Street.Underway
4.2011-2012Institute Design Awards Program to recognize new and remodeled projects of special quality.Complete
5.2011-2012Continue to develop economic incentives for retail, office, restComplete
6.2011-2012Update the Façade Improvement Program.Complete
7.2010-2011Work with Chabot / Las Positas to find location for District OffComplete
8.2010-2011Develop a Downtown Business Attraction Plan. Complete
9.2010-2011Explore beautification programs (i.e. façade improvements, design assistance, etc.) for commercial Complete
areas along Dublin Boulevard between Dougherty Road and San Ramo
area.
10.2010-2011 Update Downtown West Dublin BART and San Ramon Specific Plans inComplete
that addresses the entire Downtown Area.
11.2009-2010Develop Economic Incentive Program.Complete
12.2008-2009Facilitate the selection of public art for three (3) Private DevComplete
13.2008-2009 Prepare Community Design Element for General Plan. Complete
4
14.2007-2008 Work with Dublin Honda on development options for Amador Plaza sComplete
15.2006-2007Develop Historic District Master Plan for Dublin Blvd. / Donlon property and implement Specific Plan, Complete
if required.
16.2006-2007Work with property owner of Ralphs Grocery store to identify replacement alternatives.Complete
17.2005-2006Complete Senior Housing Project. Complete
18.2005-2006Complete construction of new Senior Center and prepare for operation of new facility. Complete
19.2005-2006Work with Dolan Lumber owners to facilitate development opportunComplete
20.2005-2006Negotiate Lease Agreement and resolve funding for the West DubliComplete
21.2005-2006Install lighting at approaches to the I-680 Freeway Underpass Art Projects. Complete
22.2005-2006Develop and implement program to keep trucks out of shopping centers and overnight parking.Complete
STRATEGIC GOAL #2B: Continue to work with private property owne
#FISCAL YEARSTATUS
PROPOSED INITIATIVE FOR ACCOMPLISHING STRATEGIC GOAL
1.2011-2012Institute Design Awards Program to recognize new and remodeled projects of special quality.Complete
2.2011-2012Continue to develop economic incentives for retail, office, restComplete
3.2011-2012Update the Façade Improvement Program.Complete
4.2010-2011Work with Chabot / Las Positas to find location for District OffComplete
5.2010-2011Develop a Downtown Business Attraction Plan. Complete
6.2010-2011Explore beautification programs (i.e. façade improvements, design assistance, etc.) for commercial Complete
areas along Dublin Boulevard between Dougherty Road and San Ramo
area.
7.2010-2011Update Downtown West Dublin BART and San Ramon Specific Plans inComplete
that addresses the entire Downtown Area.
8.2009-2010Develop Economic Incentive Program.Complete
9.2009-2010Examine parking requirements to streamline development review anComplete
locate within the City of Dublin.
10.2008-2009Prepare Community Design Element for General Plan. Complete
11.2007-2008 Work with Dublin Honda on development options for Amador Plaza sComplete
12.2006-2007Work with property owner of Ralphs Grocery store to identify replacement alternatives. Complete
13.2005-2006Work with Dolan Lumber owners to facilitate development opportunComplete
14.2005-2006Negotiate Lease Agreement and resolve funding for the West DubliComplete
15.2004-2005Investigate Options for Shamrock Village.Complete
5
16.2004-2005Work with Shamrock Village to facilitate improvement to the Center.Complete
STRATEGY #3: Create a community that supports environmental sust
network that ensures environmental protection and provides publi
STRATEGIC GOAL #3A: Establish Open Space Area in western hills.
#FISCAL YEARSTATUS
PROPOSED INITIATIVE FOR ACCOMPLISHING STRATEGIC GOAL
1.2004-2005Work with East Bay Regional Parks District to complete negotiatiUnderway
conservation easement to provide public access in the western hi
2.2004-2005Identify and secure sources of funding for land acquisition in tUnderway
Area.
3.2004-2005Upon completion of land acquisition in the western hills, prepare an Open Space Master Plan and No
appropriate CEQA documents.Progress
STRATEGIC GOAL #3B: Create open space connections and trails where appropriate.
#FISCAL YEARSTATUS
PROPOSED INITIATIVE FOR ACCOMPLISHING STRATEGIC GOAL
1.2011-2012Oversee construction of the Alamo Canal Trail Under I-580.Underway
2.2001-2002Complete U.S. Army Reserve Camp Parks General Plan and Specific Underway
3.2007-2008Complete GPA Study on the Transportation Corridor Right-of-Way.Complete
4.2006-2007Work with EBRPD and the City of Pleasanton to conduct a preliminComplete
funding sources to facilitate the connection of Alamo Canal Trail under I-580 to Pleasanton trails.
5.2006-2007Complete review of Moller Annexation and General Plan and SpecifComplete
6.2005-2006Complete General Plan and Specific Plan Amendments for Eastern DComplete
Area.
7.2005-2006Complete Review of Mission Peak Annexation and General Plan and Complete
STRATEGIC GOAL #3C: Implement open space policies of the Eastern Dublin GPA / Specific Plan.
#FISCAL YEARSTATUS
PROPOSED INITIATIVE FOR ACCOMPLISHING STRATEGIC GOAL
1.2001-2002Complete U.S. Army Reserve Camp Parks General Plan and Specific Underway
2.2005-2006Complete General Plan and Specific Plan Amendments for Eastern DComplete
Area.
3.2005-2006Complete Review of Mission Peak Annexation and General Plan and Complete
4.2006-2007Complete review of Moller Annexation and General Plan and SpecifComplete
6
STRATEGIC GOAL #3D: Explore and implement strategies that enhance environmental sustainability.
#FISCAL YEARSTATUS
PROPOSED INITIATIVE FOR ACCOMPLISHING STRATEGIC GOAL
1.2012-2013Explore changes to City policy documents to implement One Bay ArNew
Strategy.
2.2012-2013Complete Central Irrigation Control Upgrades.New
3.2012-2013Expand the Dublin Unified School District Recycling Contest to tNew
4.2012-2013Explore opportunities to provide a collection point for discardeNew
5.2012-2013Coordinate Energy Audit Outcomes.New
6.2012-2013Work with StopWaste to educate the community on the countywide bag ban.New
7.2012-2013Work with PG&E to promote energy savings programs.New
8.2012-2013Partner with California Youth Energy Services to provide energy savings to residents.New
9.2012-2013Explore a collaborative effort with Dublin San Ramon Services DiNew
community about water conservation.
10.2012-2013Update the Climate Action Plan (CAP).New
11.2012-2013Coordinate implementation of the Citys Trash Reduction Plan.New
12.2012-2013Construct by-pass storm drain on San Ramon Road between Shannon Avenue and Silvergate Drive.New
13.2012-2013Establish storm drain capture project to assist with trash reduction.New
14.2011-2012Create new Energy Conservation and Generation Element of Dublin New
15.2011-2012Create new Water Conservation and Management Element of Dublin GNew
16.2011-2012Develop a tobacco retailer license system. Underway
17.2011-2012Develop zoning restrictions that would require a Conditional Use Permit for businesses to sell Underway
tobacco products within 1,000 feet of schools, residential neigh
18.2010-2011Explore the feasibility of a streetlight energy efficiency improvement program along Dublin Underway
Boulevard.
19.2010-2011Explore the feasibility of a mandatory requirement for the instaUnderway
solar power building infrastructure for future installation, for new residential and non-residential
development projects and look at possible incentives.
20.2011-2012Partner with schools to do outreach related to waste management with the students and teachers.Complete
21.2011-2012Explore greater e-waste recycling / disposal opportunities withiComplete
22.2010-2011Explore the feasibility of an ordinance that would encourage existing and future commercial Complete
locations, which have adequate enclosure space, to provide recycling services.
23.2010-2011Conduct six (6) watershed awareness educational events. Complete
24.2010-2011Explore an environmental recognition program for targeted program practices for Dublin businesses. Complete
7
25.2010-2011Explore the feasibility of a green fleet plan for the City. Complete
26.2010-2011Implement recommended solutions for paperless City Council Meetings. Complete
27.2010-2011Conduct a volunteer clean-up day in the fall. Complete
28.2010-2011Develop a template recycling plan to be shared with the commercial sector to increase recycling.Complete
29.2010-2011Explore and present findings related to creation of food waste pComplete
30.2010-2011Discontinue use of City supplied individual plastic beverage botComplete
etc.) at City hosted events.
31.2010-2011Implement a food-scrap, cash-incentive program for single familyComplete
32.2010-2011Create a Climate Action Plan.Complete
STRATEGY #4: Develop dynamic and unique community recreational a
STRATEGIC GOAL #4A: Expand and enhance Dublin Heritage Park and
#FISCAL YEARSTATUS
PROPOSED INITIATIVE FOR ACCOMPLISHING STRATEGIC GOAL
1.2012-2013Develop and implement Parks and Community Services marketing andNew
2.2012-2013Update Public Facility Impact Fee.New
3.2012-2013Update Parks and Community Services Strategic Plan.New
4.2011-2012Pursue a Museum Assessment Program Phase III Application processComplete
5.2011-2012Conduct monthly Saturday events at the Dublin Heritage Park and Complete
6.2011-2012Develop a Facility Use Policy for the Kolb Barn and Grounds and Complete
facility.
7.2011-2012Establish an Art / Ceramic Studio in the Old Kolb House.Complete
8.2011-2012Assume ownership of the Camp Parks Collection and conduct an annual exhibit of the Collection Complete
(pending approval by the US Army Center of Military History).
9.2010-2011Upon relocation of the Kolb properties to the Dublin Historic Park, complete furnishing of buildings Complete
and catalogue / accessioning of the collections of the Kolb fami
10.2010-2011Conduct a park / facility dedication event for the Dublin HistorComplete
11.2010-2011Produce one exhibit and corresponding catalog each year that will focus on a significant Dublin Complete
family or theme.
12.2009-2010Implement a self-study and peer review for the Phase II Museum Assessment Program (MAP) Complete
Public Dimension Assessment for the Dublin Heritage Center.
13.2008-2009Upon acquisition of the Dublin Square Shopping Center, undertake development of design and Complete
construction documents for Phase I of the Dublin Historic Park.
14.2007-2008Establish a Visitor Center at St. Raymonds Church. Complete
8
15.2007-2008Assess the condition of the Kolb Family properties (house, barn,Complete
for relocation of the properties as appropriate.
16.2006-2007Develop Historic District Master Plan for Dublin Blvd. / Donlon property and implement Specific Plan, Complete
if required.
17.2006-2007Prepare an update to the Parks and Recreation Master Plan.Complete
18.2006-2007Undertake a site master plan, programming and financial feasibilComplete
including DHPA land / cemetery feasibility study.
19.2006-2007Research and submit new application for Murray Schoolhouse to be placed on the National Register Complete
of Historic Places.
20.2006-2007Submit application for California Cultural Historic Endowment grComplete
21.2005-2006Refurbish exhibit space within the Murray Schoolhouse to provide a fresh setting that will optimally Complete
highlight Dublins history.
STRATEGIC GOAL #4B: Develop a state-of-the-art recreation / aqu
#FISCAL YEARSTATUS
PROPOSED INITIATIVE FOR ACCOMPLISHING STRATEGIC GOAL
1.2012-2013Update Public Facility Impact Fee.New
2.2008-2009Undertake development of design and construction documents for Emerald Glen Recreation and Underway
Aquatic Complex.
3.2007-2008Re-evaluate the Facilities Feasibility Study and update the concComplete
Glen Recreation / Aquatic Center.
STRATEGIC GOAL #4C: Identify opportunities for development of a unique passive park / recreation facility.
#FISCAL YEARSTATUS
PROPOSED INITIATIVE FOR ACCOMPLISHING STRATEGIC GOAL
1.2013-2014Complete Passatempo Neighborhood Park.New
2.2013-2014Complete Schaefer Ranch Park.New
3.2012-2013Update Public Facility Impact Fee.New
4.2012-2013Fallon Sports Park: Determine feasibility and cost of building rNew
5.2012-2013Complete Positano Hills Neighborhood Park.New
6.2001-2002Complete U.S. Army Reserve Camp Parks General Plan and Specific Underway
7.2007-2008Complete GPA Study on the Transportation Corridor Right-of-Way.Complete
8.2006-2007Closely monitor development projects Citywide to identify potentComplete
recreation facility.
9.2005-2006Complete General Plan and Specific Plan Amendments for Eastern DComplete
Area.
9
10.2005-2006Conduct research on various unique passive park / recreation facComplete
components and site requirements.
STRATEGY #5: Develop City-wide communication and outreach progra
residents and businesses across several media outlets.
STRATEGIC GOAL #5A: Identify new and / or enhanced opportunities for community promotion, marketing, engagement and outreach.
#FISCAL YEARSTATUS
PROPOSED INITIATIVE FOR ACCOMPLISHING STRATEGIC GOAL
1.2012-2013Continue to evaluate Social Media uses and options for general CNew
2.2012-2013Facilitate roundtables with commercial brokers and the development community.New
3.2012-2013Develop business meetings / summits with property owners around key areas of interest.New
4.2012-2013Identify new opportunities for Neighborhood Outreach and education programs.New
5.2012-2013Expand Crime Prevention Education and Outreach Materials on CityNew
6.2012-2013Establish Residential Fire Sprinkler Community Awareness ProgramNew
7.2012-2013Explore the feasibility of utilizing part-time volunteers to assist with City Emergency Management New
Activities.
8.2012-2013Develop and Implement Parks and Community Services marketing andNew
9.2012-2013Expand options available as part of the Camp Connector program.New
10.2012-2013Expand Saturday programs to include use of existing preschool classrooms at Shannon Community New
Center and Emerald Glen Park.
11.2011-2012Update Dublin General Plan to include new information, graphics Underway
12.2011-2012Develop and distribute an Annual Report on City Accomplishments.Complete
13.2011-2012Develop a Faith and Culture Based Network that will assist DubliComplete
gaps between the Police and various faiths and cultures.
14.2011-2012Implement five Volunteer Projects.Complete
15.2011-2012Partner with schools to do outreach related to waste management Complete
16.2011-2012Develop a Design Awards Program to recognize new and remodeled pComplete
17.2011-2012Develop Social Media Policies.Complete
18.2010-2011Implement City Communication Plan. Complete
19.2010-2011Develop and distribute quarterly e-newsletter by market segment Complete
Guide.
20.2010-2011Prepare and produce semi-annual Public Service Announcement via Complete
prevention / safety tips and upcoming Police Services events.
21.2010-2011Update the Citys website and include an element of community involvement in the process.Complete
10
22.2010-2011Explore options for a listserv system to inform the community ofComplete
23.2009-2010Produce a Citywide Newsletter.Complete
24.2009-2010Explore the feasibility of acquiring or producing a crime prevention video for distribution to targeted Complete
audiences within the community and determine the best means of d
on minimizing risk of being a victim of property crimes.
11