HomeMy WebLinkAbout8.2 Cultural Arts Needs Assessment Update Gtifi't T�-�
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4� '�""'"��� STAFF REPORT
��� ��� HERITAGE AND CULTURAL ARTS COMMISSION
DATE: December 10, 2015
TO: Honorable Chaix and Commissioners
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FROM: Tegan McLane, Cultural Arts and Heritage � ; � , "
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SUBJECT: Cultural Arts Needs Assessment Update
By:Tegan McLane, Cultural Art.r and Heritage Manager
EXECUTIVE SUMMARY:
The Parks and Recreation Master Plan, adopted by the Ciry Council on May 19, 2015, identified a need for a
cultural arts facility. In order to plan for a cultural arts faciliry that best serves the communiry, Staff is
preparing to engage an independent firm to survey the community's needs and wishes related to arts
programming and arts facility spaces.
FINANCIAL IMPACT:
None.
RECOMMENDATION:
Receive the report.
DESCRIPTION:
The Parks and Recreation Master Plan, adopted by the City Council on May 19, 3015, identified that Dublin
has a general need for a cultural arts faciliry. Before any facility planning begins, the City needs to determine
what arts facility features and programming the community most desires. This is typically done through a
formal needs assessment.
Dublin has conducted one previous Cultural Arts Needs Assessment in 1999 and included the arts as a topic
in a more general Community Needs Assessment conducted in 2008. Data from those earlier surveys was
instxumental, as it helped the City articulate arts-related goals and to appropriately allocate both Staff time and
i 1 resources to accom lish those oals. However, the City has grown and experienced demogxaphic
financ a g .
p .
blic's level of interest in s ecific art forms may have
conducted. The u p
surve s were .
ince these p .
chan es s .
g y
changed since the last surveys, and new art forms, including digital creat�on, have arisen, so it will be
ITEM NO: 8.2
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important to have the most up-to-date information to plan for a new cultural arts facility. The data will also
help Staff to modify existing programs and events to better meet current needs.
Needs Assessment Process
Needs assessments for public entities are most often done through third party firms specializing in surveying
and statistical analysis. StafE plans to issue a Request for Proposals from qualified firms to conduct the actual
assessment and provide raw data, statistical analysis and recommendations.
The vendor will conduct a statistically valid survey of the general public which will include both demographic
questions and quesrions about the respondents' active and passive participation in arts activities and interest
in the arts. The vendor will also conduct interviews and/or focus groups with key stakeholders, such as arts
organizations, professional axtists, business owners, and educators.
The vendor will analyze and present the results and preliminary recommendations.
Staff will use this information to write a final report on the needs assessment xesults that outlines strategies ;
and goals related to arts prograinming and development of a cultural arts facility.
Needs Assessment Objectives
The 2015 Cultural Arts Needs Assessment will identify a current profile of Dublin's arts community,
including arts organizations, professional and hobbyist artists, arts enthusiasts and occasional attendees. It will
rank art forms the public most frequently participates in, eithex actively or as passive spectators; determine
existing locations within Dublin, the Tri-Valley and the extended Bay Area where the public participates in
the arts; and identify perceived arts education needs and interests in the community. Perhaps most
unportantly, as far as a cultural arts facility is concerned, the assessment will identify any specialized arts
facilities and participation opportunities that the Dublin community strongly desires,but cuxrendy lacks.
Needs Assessment Timeline
The Request for Proposals will be released December 18, with proposals due back January 29. Staff
anticipates a vendor will be selected in by the end of February, and the assessment will be completed by the
end of May (timeline dependent on plan developed by selected consultant).
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
None.
ATTACH M ENTS: :
None.
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